FEASIBILITY STUDY
ANTONIO, SHARINA
11-ST.ANNE
A FEASIBILITY STUDY PROJECT
PROPOSED BUSINESS NAME: ____“The Magical Salon”_______
PROPOSED LOCATION: _8060 Estrella Street, San Antonio Village, Makati City
NAME OF OWNER/S: _Sharina Antonio______________________________
SECTION I: INTRODUCTION
This is a feasibility study of a business plan to be registered under the proposed
Business name: __________“The Magical Salon”_____________
The name has been chosen because _you will feel the magic when you enter this salon._
The business is a _______________Service Business_________________________________
(trading or service business)
To be engaged in Cosmetic industry________
With the following goals:
1. The operation shall start on __________June 28, 2017_____________________
2. Expansion scheme:
More Workers for more customers
Upgrade of Facilities
Build branches in other places
3. Promotional Strategies
Tarpaulins
Social Media
signage
4. Customer Policies
Customers should be treated in a courteous way.
Conscious effort should be made to assist a customer finding what he/she needs
and/or resolving a problem
We will listen effectively to our customer’s request and promptly take the
necessary actions to assist them
5. Program of social responsibility
Develop a vision
Launch strong and monitor intensely
Consider your customers’ needs and preferences
SECTION II: THE BUSINESS
1. DESCRIPTION OF THE BUSINESS
The business shall engaged in _____Cosmetic Industry____
With the proposed operating capital: P 500,000.00___
a) The proposed Working Capital for day-to-day operations for purchase of inventory,
materials and operating expenses based on population of the prospective customers in
the amount of…... P 50,000 (daily)
Inventory Worksheet:
2017
b) The proposed Capital Equipment to support business operations
In the amount of………………..... P 134,400.00
TOTAL OPERATING CAPITAL ………………………. P 365,600.00
LIST OF EQUIPMENT:
3. LOCATION OF THE BUSINESS
The location of the business is conveniently located by the virtue of the following advantages:
a) Schools
b) Availability of parking
c) Nearby Streets
Actual census of the population shows the following statistics:
a) Number of household _____700________
b) Ethnic majority group ____(4) Groups____
Japanese
Indian
Muslim
Canadian
c) Level of economic capability __70%______
d) Income bracket ____P15,000-P50,000______
e) Buying habits:
*50% Health *20% food *10% Dry goods
*10% Hygiene *10% Laundry products
f) Age group majority ____17 and above ____
As to their culture and social standard, style of living, income bracket and purchasing power,
buying habits and age majority groups conveys favorable indications that this business proposal
will persevere the tests of market demands and supply.
An analytical survey of the market indicates that:
a) The product or service to be offered will create a good demand considering a good
quality service______.
b) Competition at this point in time does not present a problem because the existing
competitors are _incomplete in their equipment_____.
c) the estimated share in the market indicates a healthy sign around _90%_____
d) Price can be offered at a competitive level because ___our business offers different kind
of service that will satisfied customers needs which offers a reasonable percentage of
profit.
The present cost of land and building construction is fairly within the availability of
budgetary limitations.
The area of proposed location is: ___100____ square meters at a cost of P _5,000_ per
square or a total of …… P __500,000.00
Building and construction is estimated at P __5,000________/square meter
The proposed building area is ___150______ square meters
Or a total of ……………………………………………………………………………………. P 750,000.00_
Acquisition of this real property will give a total asset of………………… P 1,250,000.00_
4. THE ORGANIZATIONAL PLAN
As an entrepreneur planning to put up a single proprietorship form of business
organization, the most appropriate organizational structure to suit your organizational
plan is the Line Structure Organizational Chart.
Designing the Organizational Chart. As a guide in designing your organization chart,
assume that you are creating three second to handle separately the management of the
three different activities of your organization as follows:
A. MANAGEMENT GROUP ITEMS/WORK TO MANAGE
Manager ___Organize people___
B. ADMINISTRATIVE
Cashier ____Payments__________
Bookkeeper ____Financial reports____
C. PERSONNEL
4 Barbers Cut\trim customers desired cut
3 Hair Stylist ____styling hair_______
Job Designing. Indicate below the qualification and proposed salary of the
employees needed:
JOB TITLE QUALIFICATION PROPOSED SALARY
Cashier x1 Professionalism P10, 000.00______
Bookkeeper x1 Bachelor’s degree P 15,000.00______
Hair Stylist x3 High school Graduate P8, 000.00_______
Barbers x4 High school graduate with experience P9, 000.00______
TOTAL… P409, 000.00______
The organizational chart
Sharina Antonio
(Manager)
Maria Benitez Sophia Mendoza
(Cashier) (Bookkeeper)
Danica San Miguel Joshua Santos
Josefa Cruz Miguel Jose
Jasmine Dela Pena James Abad
(Hair Stylist) Clark Morales
(Barbers)
