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Gianni Versace S.R.L. (: ( Dʒanni Ver Sa Tʃe) Luxury Gianni Versace Ready-To-Wear Leather Medusa Reggio Calabria

Gianni Versace founded Versace S.r.l. in 1978 as an Italian luxury fashion company known for its innovative designs with symbolic flashy prints and bright colors. The Versace logo features the head of Medusa, which Gianni Versace chose because in Greek mythology she made people fall in love with her and they had no way back, hoping the brand would have a similar effect. In 2018, Versace announced it would stop using fur and was acquired by Michael Kors Holdings for $2.12 billion, with Donatella Versace remaining as head of creative design.

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0% found this document useful (0 votes)
25 views1 page

Gianni Versace S.R.L. (: ( Dʒanni Ver Sa Tʃe) Luxury Gianni Versace Ready-To-Wear Leather Medusa Reggio Calabria

Gianni Versace founded Versace S.r.l. in 1978 as an Italian luxury fashion company known for its innovative designs with symbolic flashy prints and bright colors. The Versace logo features the head of Medusa, which Gianni Versace chose because in Greek mythology she made people fall in love with her and they had no way back, hoping the brand would have a similar effect. In 2018, Versace announced it would stop using fur and was acquired by Michael Kors Holdings for $2.12 billion, with Donatella Versace remaining as head of creative design.

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Gianni Versace S.r.l.

 (Italian pronunciation: [ˈdʒanni verˈsaːtʃe]),[a] usually referred to simply as Versace, is an


Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The main collection of the brand
is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories. The Versace logo is the
head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio
Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she
made people fall in love with her and they had no way back. He hoped his company would have the same effect on
people and on those who wore his clothes and shoes.
The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors but with style.
[6][7][8]
 The company announced in 2018 that it would stop using fur in its collections.[9] On 25 September 2018, Michael
Kors Holdings acquired all outstanding shares in Gianni Versace S.r.l. for $2.12 billion (USD);[10] the acquisition was
completed on 31 December 2018,[11] keeping on Donatella Versace as head of creative design.

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