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Career: 2008-2009: Career Beginnings and My World

The document discusses Justin Bieber's early career and rise to fame. It details how his manager Scooter Braun discovered Bieber on YouTube in 2007 and helped sign him with RBMG. Bieber then recorded demo tapes and began singing for Usher, leading to his record deal.

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16 views1 page

Career: 2008-2009: Career Beginnings and My World

The document discusses Justin Bieber's early career and rise to fame. It details how his manager Scooter Braun discovered Bieber on YouTube in 2007 and helped sign him with RBMG. Bieber then recorded demo tapes and began singing for Usher, leading to his record deal.

Uploaded by

HQ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Career

2008–2009: Career beginnings and My World

Bieber at a signing event in 2009

When searching for videos of a different singer, Scooter Braun, a former marketing executive of So
So Def Recordings, clicked on one of Bieber's 2007 YouTube videos by accident.[29] Impressed,
Braun tracked down the theatre Bieber was performing in, located Bieber's school, and finally
contacted Mallette, who was reluctant because of Braun's Judaism. She remembered praying, "God,
I gave him to you. You could send me a Christian man, a Christian label!", and, "God, you don't want
this Jewish kid to be Justin's man, do you?" However, church elders convinced her to let Bieber go
with Braun. At 13, Bieber went to Atlanta, Georgia, with Braun to record demo tapes.[29] Bieber began
singing for Usher one week later.[36]
Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun
and Usher.[37] Justin Timberlake was also reportedly in the running to sign Bieber but lost the bidding
war to Usher (partly because of the idea that two associated Justins would confuse the market). [37][38]

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