HT Lab Report Format
HT Lab Report Format
Lab Report
2.3 Storytelling................................................................................................................9
2.4 Customer Services; Its Role and Importance............................................................10
2.5 Know your Customers.............................................................................................11
2.6 SWOT Analysis.........................................................................................................11
3 Results and Discussions......................................................................................12
3.1 Easy to do................................................................................................................13
3.2 Cost Friendly............................................................................................................13
3.3 Higher Conversation Rates......................................................................................13
3.4 Foster New Business................................................................................................13
3.5 It’s the future..........................................................................................................14
4 Summary and Conclusion....................................................................................14
5 References..........................................................................................................16
6 Vitae..................................................................................................................17
2
List of Figures
Figure 1- 1 Social media components [1]...........................................................................2
Figure 1- 2 Percentage of what consumers trust in advertising [1]..................................4
Figure 1- 3 Benefits of social media marketing [4]............................................................5
Figure 2- 1 Six steps of effective storytelling....................................................................10
Figure 2- 2 The SWOT matrix [1].......................................................................................12
3
1 Abstract
2 Introduction
6 References
4
[6]. N. Thai Khanh Nguyen, “A Tool for Digital Communication Implementation in
the Marketing Funnel,” International Business Journal, 2017.