PROJECT CLAID (Contextualized and Localized Activities Intended for Distance Learning)
Name: ______________________________ Date: ____________ Score: _______
MEDIA AND INFORMATION LITERACY – G11
Quarter 3 – Week 2
Competency: Identify the similarities and differences between and
among media literacy, information literacy, and technology
literacy
Lesson: Introduction to Media and Information Literacy
Objectives:
1. Identify the similarities and differences between and among media
literacy, information literacy and technology literacy.
2. Determine the relevance of media and information literacy to your life.
CONCEPT
✓ Media and Information Literacy has three types of
underlying literacy: Media, Information, and Technology.
✓ Media literacy refers to the ability of an individual to
access, analyze, evaluate, and create media.
✓ Information literacy pertains to how an individual can be
able to look for relevant information from various media
with the assistance of technology.
✓ Technology literacy is the efficient use of digital
technology and communication tools and applying it
effectively to any form of media.
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Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
ACTIVITY NO.1
Getting Started
Directions: Pick a word from the box that best matches from the key ideas
in the columns below.
modernization data radio television news
computerization facts knowledge innovation dynamic
MEDIA INFORMATION TECHNOLOGY
1. What is the common theme among your answers?
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2. Do you see any relationships among these three? Explain your answers
briefly and clearly.
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Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
Discussion
THE DESCRIPTION OF MEDIA LITERACY, INFORMATION LITERACY,
TECHNOLOGY LITERACY, AND MEDIA AND INFORMATION LITERACY
In this lesson, the main point is understanding the power and influence of
media and information in personal, educational, professional, and societal
context leading towards media and information literacy.
In studying the media and information literacy, the following terms should
be clearly defined:
➢ Literacy
The United Nations Educational, Scientific and Cultural Organization
(UNESCO) in 2005 defined literacy as one’s cognitive ability to process
information using written materials in various context.
➢ Media Literacy
The National Association for Media Literacy Education (NAMLE USA) defines
Media Literacy as the ability to access, analyze, evaluate, and
communicate information in a variety of forms, including print and non-
print messages.
According to Yale University, this involves the ability to encode and decode
the symbols transmitted via media and the ability to synthesize, analyze and
produce mediated messages.
➢ Information Literacy
The Association of College and Research Libraries (ACRL USA) defines
Information Literacy as a set of abilities requiring individuals to “recognize
when information is needed and have the ability to locate, evaluate, and use
the needed information effectively.”
When a technological advancement has brought an ever-growing amount of
information, people are overloaded with way too much data. This may have
advantages, but verifying its authenticity, validity, and reliability, remains a
problem for all. Information literacy helps solve that.
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3
Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
➢ Technology Literacy
The New York State Education Department (NYSED) defines technology
literacy as the understanding of the concepts behind computing
equipment, network connectivity, and application software; the skills to
responsibly use appropriate technology to access, synthesize, evaluate,
communicate, and create information to solve problems and improve
learning in all subject areas; and the ability to acquire new knowledge for
on-going and lifelong learning in the 21st century global workplace.
➢ Media and Information Literacy
Media and Information Literacy is a set of interrelated skills, attitudes,
and proficiencies that empower individuals to communicate and understand
information for democratic discourse, and to evaluate, produce and use all
these resources in an effective, competent and lawful way.
Individuals can be benefitted in being a media and information literate.
Based on UNESCO’S framework, media and information literate individuals
can attain the following:
a. Make informed decisions
To avoid being biased and giving generalization, one needs to know
how to evaluate information from various sources.
b. Learn the world around them
Not everything you find on the net are precise and reliable.
c. Build a sense of community
Connecting people to avoid pluralism or belief that each person is
unique that promotes diversity.
d. Maintain public discourse
Take an active role for self-expression as stated in Universal
Declaration of Human Rights.
e. Engage in lifelong learning
Current workplace demands more complex skills like how to identify
relevant information and how communication ideas using ICT
(Information Communication Technology).
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4
Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
ACTIVITY NO. 2
Getting it Right
Directions: Write the letter of correct answer.
__________1. This refers to one’s ability to select, collect, organize and
evaluate different kinds of information.
A. Information Literacy C. Technology Literacy
B. Media Literacy D. Media and Information Literacy
__________2. This refers to the skills of a person to understand, recognize,
use and evaluate the role of media in personal life and in the society.
A. Media and Information Literacy C. Technology Literacy
B. Information Literacy D. Media Literacy
__________3. These are sets of interrelated skills, competencies, attitudes of a
person to utilize information and media in a responsible, ethical and
effective way.
A. Media and Literacy C. Media and Information Literacy
B. Technology Literacy D. Information Literacy
__________4. Which of the following situation do not manifest a media and
information literate?
A. A person who buys products based on advertisement only.
B. A person who makes informed decision based on solid evidence.
C. A person who questions the source of information presented in news.
D. A person who maintains a healthy skepticism so as not to accept
information easily.
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5
Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
__________5. Which set of words best describe media and information
literate?
A. Critical, responsible, lifelong learners C. Intelligent, reserved, skeptic
B. Apathetic, neutral, independent D. Active, creative, spontaneous
ACTIVITY NO. 3
Sparking
I. Directions: Choose the letter that best describes the type of literacy in
each situation. Answer may be repeated.
A. Information Literacy B. Media Literacy C. Technology Literacy
__________1. James found erroneous facts in the newspaper he is reading.
__________2. Peter uses his tablet to read and answer his activity sheets
which he downloaded using an app.
__________3. Charlene an exchange student, sends an email to her teacher
in the Philippines.
__________4. The professor told the students to go the library for their
research activity.
__________5. A mother brought an alphabet chart for her four-year-old
daughter.
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6
Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
II. Directions: Give 5 ways on how a person can use his/her media and
information literacy skills to spread basic health information about COVID
19.
1. ___________________________________________________________________________
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2. ___________________________________________________________________________
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3. ___________________________________________________________________________
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4. ___________________________________________________________________________
___________________________________________________________________________
5. ___________________________________________________________________________
___________________________________________________________________________
_________________________________________________________________________
7
Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
REFERENCES
Gonzales Edward, Media & Information Literacy (K12 Compliant Textbook for
Senior High School). (Pasay City: JFS Publishing Services, 2016)
Magpile Christine, Media & Information Literacy (Enhancing Education
through Effective Communication). (Quezon City: The Intellegente Publishing
Inc., 2016)
https://link.quipper.com/en/organizations/5dba27f1ff68b557b7c82a5a/cu
rriculum#curriculum
Prepared by:
ERLANIE L. MONTAÑA
Addition Hills Integrated School
SDO Mandaluyong
Editors:
MARY JANE SP. YORO CLARISSA P. TIBAR JAYPEE G. CASIPIT
Master Teacher II, MHS Master Teacher II, ABIS Master Teacher II, MPNAG
Content Language Layout
Approved:
RAMON M. BELARDO JR.
Education Program Supervisor, English
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8
Q3 Week No.2 Competency Code: MIL11/12IMIL-IIIa-2
Competency: Identify the similarities and differences between and among media literacy,
information literacy and technology literacy.
