This document is for Coventry University students for their own use in completing their assessed work for

this module and

should not be passed to third parties or posted on any website. Any infringements of this rule should be reported to
[email protected]

ASSIGNMENT BRIEF
International Business Assignment
Module Title: Coursework 1
and People Relations Number
Module Code: 6019SSL Assignment Title Individual Report
Assignment
Module Leader: Mr. David Kehoe 20
Credits
Release Date: 4/5/21
Submission
18/6/21
Date/Time:
Submission Submission through
Time and Place: Turnitin ONLY

Assessment Information

This assignment is designed to assess learning outcomes:

1. Critically evaluate the relationship between the impact of culture on organisational life.
2. Identify and contrast the key areas of similarity and difference in HR practice between countries.
3. Appraise and critique strategic international HR with international business strategy approaches.
4. Measure and critically analyse the impact and effectiveness of international assignments.

This is an individual assignment.

You are appointed as a senior market analyst for an international organisation to understand, analyse and critically
review international business and people relations.

This assignment requires you to write an individual 4000-word essay to conduct in-depth analysis of a real
organisation to address the following requirements:

1. The report should include an abstract or executive summary that briefly summarises the aims and main
conclusions of the report. The main text should be divided into a logical sequence that identifies the problems and
includes correctly cited illustrations (diagrams, graphs and tables). It is essential to include correctly cited references
for all text and concepts originating from other authors.

2. Current HRM issues relating to the organisation need to be included, such as employee relations, learning and
development, performance and reward, resourcing and organisational development.

3. You should discuss organisational culture within the chosen organisation. In particular, you should focus on the
impact that this has on the organisation and their strategies.

4. The future directions and international strategies of the organisation need to be considered, such as your
estimation of organisational change management plans and how organisational development will be implemented.
Be sure to state what you believe will be the key success factors against which strategies will be monitored and
assessed.

5. Finally, state your recommendations in your conclusions.

Word Count

The word count is 4000.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the

Assignment Brief
Page 1 of 5
This document is for Coventry University students for their own use in completing their assessed work for this module and
should not be passed to third parties or posted on any website. Any infringements of this rule should be reported to
[email protected]

word limit by 10% or more.

The word limit includes quotations and citations, but excludes the references list.

Assessment Submission

The assessment must be submitted by 23:59 on 18/6/21. You can access the
submission link through the module web.
• Please ensure that you have submitted your work using the correct file format, unreadable files will
receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised
by the module leader.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be
given a mark of zero.
• The University wants you to do your best. However we know that sometimes events happen which mean
that you can’t submit your coursework by the deadline – these events should be beyond your control and
not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks,
or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for
example, to the resit period following the main Assessment Boards). You must apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond your
control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking
websites.

Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to
copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of
others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,
please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by
completing the Good Academic Practice quiz available on Moodle.

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full), either for your
current course or for another qualification of this and any other university, unless this is specifically provided
for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie.
it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted
concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot
gain credit for the same work twice.
Copying another student’s work, using previous work of your own or copying large sections
from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise
yourself with the CU Harvard Reference Style and use it correctly to avoid a case of plagiarism or
cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your
Progress Coach or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you 10 working days. If for any reason there is a delay you
will be kept informed. Marks and feedback will be provided online. As always, marks will have been internally
moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the
external examiner has completed his / her review.

Assignment Brief
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This document is for Coventry University students for their own use in completing their assessed work for this module and
should not be passed to third parties or posted on any website. Any infringements of this rule should be reported to
[email protected]

Criteria for Assessment

This table details the weightings of the six criteria by which your work will be assessed.
Proportion of
Criteria overall
module mark
1. Content (and Learning Outcomes) 15%
2. Knowledge and understanding/application of theory 50%
3. Evidence of reading, use of resources and research 10%
4. Conclusion 15%
5. Presentation (structure, use of language, grammar and
10%
spelling) and referencing
Total 100%
Please refer to the Marking Scheme below for information on how work is assessed and graded.

Marking and Assessment Scheme

Mark range Guidelines
In order to secure a mark in this range, a candidate must submit an
outstanding answer that could hardly be bettered. In addition to the
criteria identified below for a mark between 70-85%, an answer
scoring a mark of 85-100% would show an excellent level of
understanding and critical/analytic skills and originality. For
example, such an answer would include new insights into business
which are not drawn from the literature but from the student's own
critical thinking, and which add something to the existing literature.
An essay in this range will demonstrate a strong understanding of
theories, concepts and issues relating to business and organisations.
70 – 100% There will be evidence of wide-ranging reading from a variety of valid
Sources.
The assignment must be written in a clear, well-structured way with
a coherent and seamless flow and show evidence of independent,
critical thought. It must show extensive relevant reading on the
subject and intelligent use of the material to present a well-balanced
and well-argued assignment. For example, the student will have
considered a range of relevant issues and be able to assess the
strength and weaknesses of various approaches/arguments and put
forward a confident and articulate view of their own.

60 – 69% An essay in this mark range will demonstrate a good understanding of the requirements of the
assignment and of theories, concepts and
issues relating to business and organisations. An assignment in this
percentage range will include a balanced discussion of issues central
to the question, how these are addressed by different authors or
sources and some critical thinking into their relative merits or
shortcomings.
The answer will be contain few errors and little, if any, irrelevant
material. It will show evidence of reading from a variety of sources
(i.e. more than 3 or 4) but not so many sources that the discussion
loses focus and becomes unclear or irrelevant. All sources should be
of some academic merit (e.g. books, journals, reports, media
publications). Unreferenced material from non-credible internet
sources MUST be avoided.
All sources must be included and properly referenced in the

Assignment Brief
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This document is for Coventry University students for their own use in completing their assessed work for this module and
should not be passed to third parties or posted on any website. Any infringements of this rule should be reported to
[email protected]

references. The assignment will be well-organised and clearly

written/presented overall.
The answer will demonstrate some reasonable understanding of
relevant theories, concepts and issues relating to business and
organisations but also some minor errors of fact or understanding.
The assignment will not be based on an extensive range of sources
(for example few references are included), or much evidence that
they have been read closely or well-understood. For example, the
50 – 59%
assignment will retell sources rather than analyse them.
The assignment may be quite general in part. Some errors may be
present and some irrelevant material may be included.
The essay may not be particularly well-structured, and/or clearly
presented and contain some spelling mistakes and grammatical
errors. A few sentences may be unclear.
A mark within this percentage range will be given to advise which:
- Shows some limited basic understanding of the subject but is
incomplete. For example, if it answers one part of a question but
not the rest.
- makes only very general statements
- Includes some factual errors or misunderstandings e.g. confusion
between different legal concepts or misuse of certain key legal
40 - 49%
terms.
- shows limited use and understanding of material, not all of which
are included in the references
- Includes spelling mistakes, is poorly structured with no clear
argument and grammar mistakes making it difficult to
understand.
- Includes some irrelevant material.
A mark within this percentage range will be given to an assignment
which:
- Includes only a limited and/or simplistic amount of relevant
material.
- Shows little evidence of reading the course materials on the topic.
- Shows only a very basic understanding and /or application of the
35 – 39% law
- Is poorly presented with bad grammar, some spelling mistakes
and an incomplete reference list.
- Has a poor structure and does not flow e.g. if there is no
conclusion or new facts are introduced in the conclusion rather
than introduction or main discussion.
- Contains some fundamental errors.
20 – 34% A poor fail on this assignment means the assignment submitted:
- Is poor and suggests that the student has spent very little time on
it e.g. if the answer is considerably under the word requirement
and/or presented in note form rather than as a fully written up
piece of advice.
- Bears little relation to the assignment topic.
- Shows a poor understanding of, concepts and issues relating to the
tort of negligence under UK law and to the learning outcomes
detailed in this document.
- Contains some or many fundamental errors and
misunderstandings of the academic or other material used. For
example many of the facts cited are incorrect.
- Uses literature or other material which is largely irrelevant or has
no academic value

Assignment Brief
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This document is for Coventry University students for their own use in completing their assessed work for this module and
should not be passed to third parties or posted on any website. Any infringements of this rule should be reported to
[email protected]

- Is poorly structured and poorly presented. For example, sentences

may be hard to understand and contain many spelling or
grammatical mistakes.
- Contains no references.
Work within this mark range shows a complete failure to meet the
requirements of the assignment. A mark in this range will be given
for advice which:
- Is below 500 words in length.
- Bears no link to the question chosen and shows very little or no
knowledge or understanding of any of the concepts and issues
relating to the tort of negligence under UK law. The answer may
be fundamentally wrong or trivial.
- Contains no references and/or evidence of relevant reading.
0 - 19% - Shows little understanding of the requirements of the assignment
and only a vague knowledge of the subject area.
- Includes numerous fundamental errors in the understanding or
presentation of the material discussed. There is a general lack of
facts/evidence and what is provided is mostly incorrect and/or
irrelevant.
- Is poorly structured and poorly presented. Spelling and grammar
are poor. Many sentences are incomprehensible.
- The examiners do not feel could be described as a serious attempt
by any reasonable standards.

Assignment Brief
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