Welcome to the GE-Mc

Follow the Steps in YELLOW. Only enter data/information in the

When you have entered the data, t

For more information please visit:

Name Your Matrix ===>

BUSINESS STRENGTH FACTORS

Enter % weighting, name, score 1-10

Importance
Key Factors Weighting %
Brand equity
Market share
Customer loyalty
Innovation + R&D
Product differentiation
Logistics/production expertise
Channel relationships
Strategic alliances
Strategic/marketing expertise
Strong capital + cash flows
Big data access + usage
Patents, proprietary software
Sub-total 0.0%
And/or add your own factors below %'s continue
Cota de piață 10.0%
Calitatea produsului 15.0%
Competitivitatea prețurilor 10.0%
Promovarea produselor 15.0%
Rețeaua de distribuție 10.0%
 Gradul de investigare a pieței 5.0%
Personalul managerial și de marketing 10.0%
Flexibilitate și organizare 5.0%
Loialitatea clienților 5.0%
Campaniile de marketing 15.0%
TOTAL 100.0%

MARKET ATTRACTIVENESS FACTORS

Enter % weighting, name, score 1-10
Importance
Key Factors Weighting %
Market size
Profit margins
Market growth rate
Competitive rivalry (if high, give low score)
Threat of new competition (if high, give low score)
Threat of disruption (if high, give low score)
Capital cost to enter (high = good barrier)
Technology/R+D costs (high = good barrier)
Innovation required (high = good barrier)
Power of channel partners (if high, give low score)
Macroenvironment change (if high, give low score)
Government regulation (high = good barrier)

Sub-total 0.0%
And/or add your own factors below %'s continue
PIB 15.0%
Populația 15.0%
Cheltuielile de consum 15.0%
Intensitatea competiției 10.0%
Rata inflației 10.0%
Bariere de intrare pe piață 5.0%
Stabilitatea politică 5.0%
Sensibilitatea pieței la schimbările economice 10.0%
Volumul importurilor 5.0%
Mediu 10.0%
TOTAL 100.0%

Strength/Attractiveness Matrix for IKEA

Mar

ven
Attr
acti

ess
ket

Business Strength
 Business Strength

Strength/Attractiveness Matrix for IKEA

Mar

ven
acti
Attr

ess
ket

Business Strength
me to the GE-McKinsey Nine-Box Matrix Builder
r data/information in the BLUE cells. A how to use video is at: YouTube link
u have entered the data, the matrix is automatically produced after Row 70
www.marketingstudyguide.com Copyright 2020

Strength/Attractiveness Matrix for IKEA

Name and score up to 10 businesses, brands, SBUs ===>

America de Nord America de Sud Australia Oceania

Weighted Weighted Weighted

Score 1-10 Score 1-10 Score 1-10 Score 1-10
Score /100 Score /100 Score /100

0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0

3 3 2 2 4 4 4
5 7.5 4 6 8 12 8
7 7 6 6 8 8 9
6 9 4 6 8 12 6
7 7 6 6 8 8 6
 6 3 4 2 8 4 8
5 5 8 8 8 8 8
7 3.5 5 2.5 8 4 8
6 3 6 3 8 4 7
8 12 6 9 8 12 8
60 60 51 51 76 76 72

Now rate how attractive their markets are ===>

America de Nord America de Sud Australia Oceania

Weighted Weighted Weighted

Score 1-10 Score 1-10 Score 1-10 Score 1-10
Score /100 Score /100 Score /100

0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0

8 12 9 13.5 9 13.5 6
7 10.5 7 10.5 8 12 7
8 12 8 12 8 12 5
7 7 6 6 7 7 6
7 7 10 10 10 10 6
8 4 8 4 9 4.5 7
9 4.5 7 3.5 8 4 9
10 10 8 8 7 7 7
8 4 8 4 8 4 5
9 9 10 10 9 9 8
 81 80 81 82 83 83 66

ess Matrix for IKEA

Same matrix in black

Business Strength and white
 Same matrix in black
Business Strength and white

ess Matrix for IKEA

America de No 60 80 60 80
America de Su 51 82 50.5 82
Australia 76 83 76 83
Oceania 72 65 71.5 65
Africa 59 50 58.5 50
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

Business Strength
 YouTube link

Copyright 2020

IKEA

rands, SBUs ===> Continue

Oceania Africa
Repeated Key Factors
Weighted Weighted
Score 1-10 Score 1-10
Score /100 Score /100

0 0 Brand equity
0 0 Market share
0 0 Customer loyalty
0 0 Innovation + R&D
0 0 Product differentiation
0 0 Logistics/production expertise
0 0 Channel relationships
0 0 Strategic alliances
0 0 Strategic/marketing expertise
0 0 Strong capital + cash flows
0 0 Big data access + usage
0 0 Patents, proprietary software
Sub-total
And/or add your own factors below
4 2 2 Cota de piață
12 7 10.5 Calitatea produsului
9 8 8 Competitivitatea prețurilor
9 6 9 Promovarea produselor
6 5 5 Rețeaua de distribuție
 4 6 3 Gradul de investigare a pieței
8 7 7 Personalul managerial și de marketing
4 5 2.5 Flexibilitate și organizare
3.5 5 2.5 Loialitatea clienților
12 6 9 Campaniile de marketing
72 57 59 TOTAL 0

kets are ===>

Oceania Africa
Repeated Key Factors
Weighted Weighted
Score 1-10 Score 1-10
Score /100 Score /100

0 0 Market size

0 0 Profit margins

0 0 Market growth rate

0 0 Competitive rivalry (if high, give low score)

0 0 Threat of new competition (if high, give low score)

0 0 Threat of disruption (if high, give low score)

0 0 Capital cost to enter (high = good barrier)

0 0 Technology/R+D costs (high = good barrier)

0 0 Innovation required (high = good barrier)

0 0 Power of channel partners (if high, give low score)

0 0 Macroenvironment change (if high, give low score)

0 0 Government regulation (high = good barrier)

Sub-total
And/or add your own factors below
9 2 3 PIB
10.5 6 9 Populația
7.5 6 9 Cheltuielile de consum
6 3 3 Intensitatea competiției
6 6 6 Rata inflației
3.5 6 3 Bariere de intrare pe piață
4.5 4 2 Stabilitatea politică
7 5 5 Sensibilitatea pieței la schimbările economice
2.5 5 2.5 Volumul importurilor
8 7 7 Mediu
 65 50 50 0

Same matrix in black

and white
Same matrix in black
and white
Continue to name and score up to 10 businesses, brands, SBUs ===>

Weighted Weighted Weighted Weighted

Score 1-10 Score 1-10 Score 1-10
Score /100 Score /100 Score /100 Score /100

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0 0 0 0

Now rate how attractive their markets are ===>

Weighted Weighted Weighted Weighted

Score 1-10 Score 1-10 Score 1-10
Score /100 Score /100 Score /100 Score /100

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0 0 0 0

Matrix is
here
nds, SBUs ===>

Weighted
Score 1-10
Score /100

0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
 0
0
0
0
0
0 0

===>

Weighted
Score 1-10
Score /100

0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0 0