Google Analytics 2020-2021

A GLOBAL CERTIFICATION REPORT

ON

Google Analytics
Submitted in partial fulfillment for award of degree of

Bachelor of Technology

In

Computer Science and Engineering

SUBMITTED
BY
Sandesh. S.V
(R17CS357)

UNDER THE GUIDANCE OF

Prof.Spoorthi Rakesh
Associate Professor

School of Computing and Information Technology

REVA UNIVERSITY
Rukmini Knowledge Park, Kattigenahalli,
Yelahanka, Bangalore-560064

2020-21

[School of C and IT] Page 1

Google Analytics 2020-2021

School of Computing and Information

Technology

DECLARATION

I, Sandesh. S.V hereby declare that the Course entitled “Google Analytics” which
is being submitted as report of Global certification course of 8 th semester towards
the Bachelor of Technology Degree in Computer Science and Engineering with the
support of ATS Infotech School of Computing and Information Technology,
REVA University. This report is an authentic record of course completion by me
in partial fulfillment of the requirements for the award of degree for the academic
year 2020-21.

Date: 14/06/2021
Place: Bangalore

Signature of Student

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Google Analytics 2020-2021

ACKNOWLEDGEMENT

Eventually I am grateful to God Almighty and a number of individuals whose professional

guidance, assistance and encouragement have made it a pleasure endeavor to undertake this
Course.

I would like to express my sincere gratitude to the esteemed REVA University, Bangalore for
the wonderful opportunity given to me in carrying out this Course.

I wish to express heartfelt thanks to my research supervisor, Prof.Spoorthi Rakesh,

Associate Professor, Affiliation, for his/her valuable guidance, motivation during my
course. She/he has been a source of inspiration and his/her tireless guidance and incredible
effort has enabled to complete this course successfully. His/her Simplicity, honesty,
patience, generosity, and perfectness are qualities that have inspired me a lot.

I express my deepest gratitude to Dr. P. Shyama Raju, Chancellor, REVA University,

Bangalore, for the environment and infrastructure provided to carry out and complete my
course under one roof in REVA University campus, Bangalore.

I owe my deepest gratitude to Dr. Surendra Rao Shankapal, I/C Vice-Chancellor REVA
University, Bangalore, for his continues support, encouragement.

It is pleasure to express my gratitude whole heartily thanks to Dr. Sunilkumar S. Manvi,

Director, School of Computing and Information Technology, REVA University, Bangalore,
to timely process the research related tasks.

Sandesh. S.V

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Google Analytics 2020-2021

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Google Analytics 2020-2021

CERTIFICATE
This is to certify that the Global Certification Course entitled “Google Analytics” carried out
by Sandesh.S.V, R17CS357 a bona fide student of REVA University, Bangalore, in partial
fulfilment for the award of Bachelor of Technology in school of Computing and
Information Technology during the year 2020-21. It is certified that all
corrections/suggestions indicated for Internal Assessment have been incorporated in the
report deposited in the departmental library. This report has been approved as it satisfies the
academic requirements in respect of Global Certification Course prescribed for the said
degree.

Signature of Director

External Viva

External Examiners Signature with date

1………………........ 1…………….……..

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Google Analytics 2020-2021

TABLE OF CONTENTS

i. Course Description

a. Introduction
b. Objectives

Organization of the

report

ii. Overview of the Course

a. Need and Purpose of the course

b. Contents Covered

iii. Technical Descriptions

a. Technologies involved
b. Challenges faced
c. Professional growth
d. Assignments Completed

iv. Conclusion

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 COURSE DESCRIPTION

This course tells us how to create an account, implement tracking code, and set up data filters.
We get to learn how to navigate the Google Analytics interface and reports, and set up
dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience,
Acquisition, and Behavior reports, and set up goals and campaign tracking.

It also talks about the Google Tag Manager which is used in managing all your website tags
without editing code. It delivers simple, reliable, easily integrated tag management solutions—
for free.
 a) INTRODUCTION

Google Analytics is a free web analytics service offered by Google. It helps

website and app owners (both organizations and individuals) track and report on all
kinds of data from their users. Google purchased the web statistics analysis
company Urchin in 2005, forming Google Analytics shortly after. Since its launch,
it’s grown to become the most widely used web analytics software on the internet.

Google has been making improvements to the platform since its launch, adding
new features, refining their approach, and making the tool essential for just about
every online business. At its heart, Google Analytics gives companies the chance
to understand their customers through the data they produce.

The service provides a wide range of tools that are useful for getting an insight into
how people use websites. With relatively little technical knowledge, users can gain
a comprehensive and easy-to-understand glimpse at a variety of relevant factors.
 b) OBJECTIVES

 Able to find out how your visitors locate your website

Other than the core set of keyword that you are optimizing, you will
likewise have the capacity to discover what other keywords your visitors type in
to discover your website. During the initial optimization campaign, the quantity
of keywords might be close to nothing. Yet, as time passes by, you will begin
getting more keywords being listed on natural postings, due to your overall
optimization effort.

 Able to identify which pages and links your visitors click the most

You will have the capacity to know which are the famous pages and links,
and measure whether your optimization campaign is guiding the traffic to the
right pages.

 Visitor segmentation

With this, you will have the capacity to know what number of new visitors
that your search engine optimization campaign brings to you. You can segment
your analytic result by new/returning visitors, topography and referral sources.

 Able to fine tune your website

With this analytic report, you will have the capacity to fine tune your
website, and do another copywriting on any page that isn’t changing over well.
At last, it will bring you greater quality prospects, and in this manner increasing
more customers in the near future.
OVERVIEW

a) Need and Purpose of the Course

With Google Analytics, you can gain an understanding of what your

marketing activity should be, how your campaigns are performing, and what
your customers tend to respond to. The tool gives you the chance to get
detailed layers of information related to your online channels. You can then
plan and adjust your approach and understand if it’s working and what needs
changing.

One of the most useful things about GA is that, once set up, it takes
relatively little effort to get detailed reports. Daily, weekly, monthly, and
annual statistics about a variety of factors can be automatically generated and
shared with key stakeholders within an organisation. You can also review
information at any time to monitor the impact of campaigns, channel
improvements, or website changes.

b) Contents Covered

 Hosting a website and analyze using Google Analytics

 Google Tag Manager

TECHNICAL DESCRIPTION

a) Technologies involved

Google Analytics uses a programming language called JavaScript to

transmit information to Google’s servers about site visitors. JavaScript is an
(almost) universal language that allows coders and developers to make sites
interactive.

When we see a website, the text, images, and other information contained
in a page are saved in HTML format, which your browser decodes and
displays.

An easy way to think about this is that HTML is like the .doc file format
used for Microsoft Word Documents. Like a Word Document, an HTML file
can tell the computer what text to display, where to include images and
tables, and what formatting to use.

b) Challenges faced

 There’s a restriction on how many hits you can have

 Data sampling distorts what yousee

 There are privacy issues

 Customer care and support

c) Professional growth

With the increasing dependency on internet, it forced entrepreneurs to

have the online shop i.e. a website. It has lots of web pages with best
content and graphics to influence the customers mind. Before going for final
purchase, people like to visit on website and scroll the information. To
identify the audience and get their relative information and from which
source they are coming helps the organization to concentrate their resources
to make their final customers. As the trend is changing, internet becomes
everything and there is full reliance makes the need of Google analytics
which can give the insight of the website.

d) Assignments Completed

 Hosting CV Site
 Google Tag Manager

 Analyzing your site using Google Analytics

CONCLUSION

In Google Analytics, we can do wonders for your business in more advanced

ways. It provides you with valuable insights that can be used to improve the
performance of your website and increase conversions. Since nowadays almost all
the businesses have an online presence through a website. Therefore, it becomes
very important for you to learn the inner structure of your website to see whether it
is accomplishing its purpose or not. For this, you need to know the details of what
people do when they visit your website, how long they stay and what all pages do
they visit on your website. Irrespective of whether you are ecommerce website or
an informative blog, you would definitely want to understand and study the
behavior of your visitors to deliver better results.