Joe Soto 20 ways to find new clients
1. Online Sales funnel
Click funnel
Leadfunnel
unbound
Strategy:
provide something free such as: an audit, a free training video, a free training video
series, from you or other members of your agency
offer that in exchange to be on your email list (offer a lead magnet)
free training works best
& on thank you page you can deliver the lead magnet
2. Organic & local SEO
Target local market
3. Facebook Advertising
4. Google Paid Ads PPC (google adwords)
Own your local market
Dominate your local region
Go to companies that pay for clicks but their conversion isn’t that high
Say I saw your PPC “I can give you tips on what you can do tom
5. Target Businesses who are paying for PPC
Google to right now: “type plumber Mississauga”
All the people that are saying ad, are paying for ads
Offer them social media services & google email marketing & website optimizations
Tell them “ im looking at your landing page from your ppc ad & I have 3 tips to convert
leads better on this page & get more ppl” if you are interested sign your name
6. Lead list
Get a list of people that you can send message once but cant do it multiple times
without their permissions
7. Audits
Way of delivering value upfront
Giving them real good genuine advice that if they apply themselves would really
help their business
8. Industry Events
Go to the ones where your clients are going to
Local & national events
Network & find clients
Go there & help them
9. Local Publications
Read the local newspaper that had ads of small companies
Tell them “I understand that it works still or you wouldn’t do it or you think that it can
still work, or you don’t know what else is there to do another option. But you have to
understand does it work? Yes maybe, but not even as close to as it did 5-10 years ago.
And not as nearly as effective as 5-10 years ago”
Fb ad, ig ads, youtube ads, online banner ads
If they say your car broke down in the middle of the road you wouldn’t take a wrench
and start tinkering or messing around withit yourself, or the worst-case scenario give up
on the car well we are like the mechanic, & we get it
10. Competitors clients:
If there is a company doing only ppc & no fb ads & you are an fb agency you can partner
up with them & say I will do your fb ads while you manage the google ads it’s a win win
Or you can directly call the client
11. Linkedin groups
Don’t spam these groups give them value & add value
12. Facebook page interaction
If you are not doing 1 mill or more spend 80% of the time getting clients
Offer value to people give them suggestions rather than trying to sell them
13. Facebook direct messaging:
14. Linkedin directout reach
Optimizing your profile so you look the part
And making sure you are adding values through post
Direct message people and lead them to funnel where you are adding value
Give first & it will come back to you
15. B N I:
Very great way to get clients
Join a chapter
They allow one person in each industry to join the group
16. Meetup
Go to meetup meetings
Start a meetup meeting
Genuinely help people who are your future clients
Come up with something valueable to share
17. Local networking group
18. Yelp
If people are paying others they might be able to pay you
If yelp is working for them, you can tell them you can take them
Find business on yelp there is 1000 of them just start to contact them
All the ones that have a video are advertising for business
19. Speak locally
Local chamber of commerce groups
Join certain groups
When you start speak in those events you get all kinds of business
Get out there: what to talk about: share some case studies & how you helped a few
business
20. Local Biz Alliance: (best for last)
Creating & setting up a business alliance of your own referral partners
These r ppl that sell to your niche clients already
Example:
local businesses need to process credit cards (credit card processing),
pay employees (payroll processing),
they need vendors you can find the sales rep in those industries
insurance to local business
wine reps
food reps
you can return the favor to them.
You find them on linked & facebook
find out the companies that offer those services & contact their account executives
(fancy names for sales ppl)
offer to buy them coffee or lunch
“hey Jim I see you are an account executive for adp & I think we proally share some of
the same clients or we will so maybe theres a way we can put our heads together and I
want to figure if theres a way I can help you. You know just what kind of business you
are in & how long you have been doing this. Do you mind if I take you out for a cup of
coffee & you can share.”
Make it about them, ask about their business
