www.dolmanbateman.com.

au/amazon

4 Year Amazon Cashflow & Profit Forecast

Assumptions - Yellow Fields Input

Sales Data
Sale Price $ 22.00 Average Sale Price
Daily Sales Per Product 10

Base (Current) Year 1 Year 2 Year 3 Year 4

Number of Products 1 5 10 20
Annual Units - 3,650 18,250 36,500 73,000
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Seasonality 20% 20% 20% 40% 100%
Increase Seasonality of 12 1 2 4 5 12
Sales Increase 3,650 14,600 18,250 36,500

Cost Of Goods Per Unit Cost

Cost Product $ 5.00 Amount paid to Manufacturer
Freight Cost $ 1.00 Freight Cost from manufacturer to Amazon
FBA Cost $ 4.76
Amazon Commission 15%
Advertising $ 2.20
Gross Profit Per Unit $ 5.30
Days from Cumulative Cumulative
Inventory Timing Timing Cost per Unit Order Days Cost
Product Deposit 30% $ 1.50 0 0 $ 1.50
Final Payment 70% $ 3.50 30 30 $ 5.00
Freight to Amazon $ 1.00 60 90 $ 6.00
Amazon Warehouse Distribution Ready for Sale 7 97 $ 6.00
Minimum Level of Stock in FBA 35 132 $ 6.00

Expenses

Advertising
% generated from PPC 10% % of sales generated from Amazon PPC

Variable Expenses (% of Sales) 2% Other Variable Expenses - Forex fees etc

Year 1 Year 2 Year 3 Year 4 Estimate of other expens

Expenses 6,000 20,000 48,000 90,000
Owners Drawings (not Deduction) - - - -

Tax Rate 30.00%

Opening Balances Year 0

Available Capital To Invest $ 15,000
Inventory on Hand $ -

Copyright 2019 Dolman Bateman & Co Pty Ltd

 Dashboard Year 1 Year 2 Year 3 Year 4

Sales 80,304 401,500 803,000 1,606,000

Gross Profit Rate (ex Advertising) 34% 34% 34% 34%

Gross Profit Rate (inc Advertising) 24% 24% 24% 24%

Cash - Minimum in Year 6,243 -5,285 32,549 92,763

Cash at End of Year 11,401 56,062 133,490 307,338

Profit 13,346 76,725 145,450 296,900

Owners Salary - - -

4 Year Profit & Cash Forecast

700,000

600,000

500,000

400,000

300,000

200,000

100,000

-
Y1 Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y2 Q1 Y2 Q2 Y2 Q3 Y2 Q4 Y3 Q1 Y3 Q2 Y3 Q3 Y3 Q4 Y4 Q1 Y4 Q2 Y4 Q3 Y4 Q4
-100,000

Profit Cash

Estimate of other expenses ( wages, subscriptions, accountancy, travel

Budgeted Profit & Loss
Year 1 Year 2 Year 3 Year 4
Units 3,650 18,250 36,500 73,000

Total Sales $ 80,304 401,500 803,000 1,606,000

Cost of Goods Sold
Cost of Sales - Products 18,251 91,250 182,500 365,000
Cost of Sales - Freight 3,650 18,250 36,500 73,000
FBA 17,375 86,870 173,740 347,480
Amazon Commission 12,046 60,225 120,450 240,900
Advertising 8,030 40,150 80,300 160,600
Variable Expenses 1,606 8,030 16,060 32,120
Total Cost of Goods 60,958 304,775 609,550 1,219,100

Gross Profit $ 19,346 $ 96,725 $ 193,450 $ 386,900

Gross Profit % 24% 24% 24% 24%

Expenses
Other Expenses 6,000 20,000 48,000 90,000

Total Expenses 6,000 20,000 48,000 90,000

Profit $ 13,346 $ 76,725 $ 145,450 $ 296,900

Less Tax $ 4,004 23,018 43,635 89,070

Profit After Tax $ 9,342 $ 53,708 $ 101,815 $ 207,830

Budgeted Balance Sheet

Year 1 Year 2 Year 3 Year 4
Assets
Cash 11,401 56,062 133,490 307,338
Inventory 16,945 45,005 90,009 169,427

Total Assets 28,346 101,067 223,500 476,765

Liabilities
Income Tax 4,004 23,018 43,635 89,070
Loan 15,000 15,000 15,000 15,000
Total Liabilities 19,004 38,018 58,635 104,070

Net Assets 9,342 63,050 164,865 372,695

Retained Earnings 9,342 63,050 164,865 372,695
Less Owners Drawings - - - -
Equity 9,342 63,050 164,865 372,695
Profit & Loss Budget by Quarter
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2

Sales Units 304 608 1,217 1,521 1,947 3,163

Total Sales $ 6,692 $ 13,376 $ 26,774 $ 33,462 $ 42,834 $ 69,586

Cost of Goods Sold

Cost of Sales - Products 1,521 3,040 6,085 7,605 9,735 15,815
Cost of Sales - Freight 304 608 1,217 1,521 1,947 3,163
FBA 1,448 2,894 5,793 7,240 9,268 15,056
Amazon Commission 1,004 2,006 4,016 5,019 6,425 10,438
Advertising 669 1,338 2,677 3,346 4,283 6,959
Variable Expenses 134 268 535 669 857 1,392
Total Cost of Goods 5,080 10,154 20,324 25,401 32,515 52,822

Gross Profit $ 1,612 $ 3,222 $ 6,450 $ 8,061 $ 10,319 $ 16,764

Gross Profit % 24% 24% 24% 24% 24% 24%

Expenses
Other Expenses 1,500 1,500 1,500 1,500 5,000 5,000

Total Expenses 1,500 1,500 1,500 1,500 5,000 5,000

Profit $ 112 $ 1,722 $ 4,950 $ 6,561 $ 5,319 $ 11,764

Less Tax $ 34 $ 517 $ 1,485 $ 1,968 $ 1,596 $ 3,529

Profit After Tax $ 78 $ 1,206 $ 3,465 $ 4,593 $ 3,723 $ 8,235

Retained Earnings $ 78 $ 1,284 $ 4,749 $ 9,342 $ 13,065 $ 21,300

Sales - Units
Base - - - - 730 730
Increase 304 608 1,217 1,521 1,217 2,433

Total Quarterly Sales 304 608 1,217 1,521 1,947 3,163

Year 2 Year 3 Year 4
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

5,597 7,543 5,171 6,692 9,733 14,904 10,342 13,383

$ 123,134 $ 165,946 $ 113,762 $ 147,224 $ 214,126 $ 327,888 $ 227,524 $ 294,426

27,985 37,715 25,855 33,460 48,665 74,520 51,710 66,915

5,597 7,543 5,171 6,692 9,733 14,904 10,342 13,383
26,642 35,905 24,614 31,854 46,329 70,943 49,228 63,703
18,470 24,892 17,064 22,084 32,119 49,183 34,129 44,164
12,313 16,595 11,376 14,722 21,413 32,789 22,752 29,443
2,463 3,319 2,275 2,944 4,283 6,558 4,550 5,889
93,470 125,968 86,356 111,756 162,541 248,897 172,711 223,496

$ 29,664 $ 39,978 $ 27,406 $ 35,468 $ 51,585 $ 78,991 $ 54,813 $ 70,930

24% 24% 24% 24% 24% 24% 24% 24%

5,000 5,000 12,000 12,000 12,000 12,000 22,500 22,500

5,000 5,000 12,000 12,000 12,000 12,000 22,500 22,500

$ 24,664 $ 34,978 $ 15,406 $ 23,468 $ 39,585 $ 66,991 $ 32,313 $ 48,430

$ 7,399 $ 10,493 $ 4,622 $ 7,040 $ 11,875 $ 20,097 $ 9,694 $ 14,529

$ 17,265 $ 24,485 $ 10,784 $ 16,427 $ 27,709 $ 46,894 $ 22,619 $ 33,901

$ 38,565 $ 63,050 $ 73,834 $ 90,261 $ 117,971 $ 164,865 $ 187,483 $ 221,384

730 1,460 3,650 3,650 3,650 7,300 7,300 7,300

4,867 6,083 1,521 3,042 6,083 7,604 3,042 6,083

5,597 7,543 5,171 6,692 9,733 14,904 10,342 13,383

Year 4
Q3 Q4

19,467 29,808

$ 428,274 $ 655,776

97,335 149,040
19,467 29,808
92,663 141,886
64,241 98,366
42,827 65,578
8,565 13,116
325,099 497,794

$ 103,175 $ 157,982
24% 24%

22,500 22,500

22,500 22,500

$ 80,675 $ 135,482

$ 24,203 $ 40,645

$ 56,473 $ 94,838

$ 277,857 $ 372,695

7,300 14,600
12,167 15,208

19,467 29,808
Cashflow Forecast
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2 Q3

Opening Cash 15,000 9,820 6,243 8,547 11,401 5,136 -5,285

Inflows
Sales Revenue 6,692 13,376 26,774 33,462 42,834 69,586 123,134

Outflows
Amazon Commission 1,004 2,006 4,016 5,019 6,425 10,438 18,470
FBA Fees 1,448 2,894 5,793 7,240 9,268 15,056 26,642
Advertising 669 1,338 2,677 3,346 4,283 6,959 12,313
Variable Expenses 134 268 535 669 857 1,392 2,463
Other Expenses 1,500 1,500 1,500 1,500 5,000 5,000 5,000
Owners Drawings - - - - - - -
Income Tax - - - - 1,001 1,001 1,001
Purchases 7,117 8,948 9,948 12,834 22,265 40,162 50,519

Total Outflows 11,871 16,954 24,470 30,608 49,099 80,007 116,407

Net - 5,180 - 3,578 2,304 2,854 - 6,265 - 10,421 6,727

Closing Cash 9,820 6,243 8,547 11,401 5,136 -5,285 1,441

r2 Year 3 Year 4
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

1,441 56,062 52,477 43,723 32,549 133,490 128,427 112,998

165,946 113,762 147,224 214,126 327,888 227,524 294,426 428,274

24,892 17,064 22,084 32,119 49,183 34,129 44,164 64,241

35,905 24,614 31,854 46,329 70,943 49,228 63,703 92,663
16,595 11,376 14,722 21,413 32,789 22,752 29,443 42,827
3,319 2,275 2,944 4,283 6,558 4,550 5,889 8,565
5,000 12,000 12,000 12,000 12,000 22,500 22,500 22,500
- - - - - - - -
1,001 5,754 5,754 5,754 5,754 10,909 10,909 10,909
24,614 44,264 66,619 103,403 49,720 88,519 133,249 206,803

111,325 117,348 155,978 225,300 226,947 232,587 309,856 448,508

54,621 - 3,586 - 8,754 - 11,174 100,941 - 5,063 - 15,430 - 20,234

56,062 52,477 43,723 32,549 133,490 128,427 112,998 92,763

4
Q4

92,763

655,776

98,366
141,886
65,578
13,116
22,500
-
10,909
88,847

441,202

214,574

307,338
Inventory Working Capital Requirements
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2

Inventory
Opening Inventory - 5,292 10,592 13,238 16,945 27,529
Cost of Goods Sold - 1,825 - 3,648 - 7,302 - 9,126 - 11,682 - 18,978
Purchases 7,117 8,948 9,948 12,834 22,265 40,162

Closing Inventory 5,292 10,592 13,238 16,945 27,529 48,712

Inventory Days 132 132 132 132 132 132

10,592
Year 2 Year 3 Year 4
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

48,712 65,649 45,005 58,242 84,709 129,714 90,009 116,476

- 33,582 - 45,258 - 31,026 - 40,152 - 58,398 - 89,424 - 62,052 - 80,298
50,519 24,614 44,264 66,619 103,403 49,720 88,519 133,249

65,649 45,005 58,242 84,709 129,714 90,009 116,476 169,427

132 132 132 132 132 132 132 132
Year 4
Q3 Q4

169,427 259,428
- 116,802 - 178,848 - 116,802
206,803 88,847

259,428 169,427
132 132
Projected Balance Sheet by Quarter
Year 1 Year 2
Opening Q1 Q2 Q3 Q4 Q1
Assets
Cash 15,000 9,820 6,243 8,547 11,401 5,136
Inventory - 5,292 10,592 13,238 16,945 27,529

Total Assets 15,000 15,112 16,834 21,785 28,346 32,664

Liabilities
Income Tax - 34 550 2,035 4,004 4,599
Loan 15,000 15,000 15,000 15,000 15,000 15,000

Total Liabilities 15,000 15,034 15,550 17,035 19,004 19,599

Net Assets - 78 1,284 4,749 9,342 13,065

Retained Earnings - 78 1,284 4,749 9,342 13,065

Less Owners Drawings - - - - -
Total Equity - 78 1,284 4,749 9,342 13,065

- 0 - - - -
 Year 2 Year 3 Year 4
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

-5,285 1,441 56,062 52,477 43,723 32,549 133,490 128,427

48,712 65,649 45,005 58,242 84,709 129,714 90,009 116,476

43,427 67,090 101,067 110,719 128,432 162,263 223,500 244,903

7,127 13,525 23,018 21,885 23,171 29,292 43,635 42,420

15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000

22,127 28,525 38,018 36,885 38,171 44,292 58,635 57,420

21,300 38,565 63,050 73,834 90,261 117,971 164,865 187,483

21,300 38,565 63,050 73,834 90,261 117,971 164,865 187,483

- - - - - - - -
21,300 38,565 63,050 73,834 90,261 117,971 164,865 187,483

- - - - - - - -
 Year 4
Q2 Q3 Q4

112,998 92,763 307,338

169,427 259,428 169,427

282,425 352,191 476,765

46,040 59,334 89,070

15,000 15,000 15,000

61,040 74,334 104,070

221,384 277,857 372,695 0

221,384 277,857 372,695

- - -
221,384 277,857 372,695

- - -
 Y1 Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y2 Q1 Y2 Q2 Y2 Q3
Profit 6,692 13,376 26,774 33,462 42,834 69,586 123,134
Cash 9,820 6,243 8,547 11,401 5,136 - 5,285 1,441
Y2 Q4 Y3 Q1 Y3 Q2 Y3 Q3 Y3 Q4 Y4 Q1 Y4 Q2 Y4 Q3
165,946 113,762 147,224 214,126 327,888 227,524 294,426 428,274
56,062 52,477 43,723 32,549 133,490 128,427 112,998 92,763
Y4 Q4
655,776
307,338
 Product 1 Product 2 Product 3 Product 4 Product 5 Product 6

Product Description

Units Sold 500 200

Price per Unit $ 26.99 $ 15.99

Costs per Unit

Product $ 5.00 $ 3.00
Freight $ 1.00 $ 0.75
FBA $ 3.96 $ 2.96

Total Sales $ 13,495 $ 3,198 $ - $ - $ - $ -

Total Costs
Product $ 2,500 $ 600 $ - $ - $ - $ -
Freight $ 500 $ 150 $ - $ - $ - $ -
FBA $ 1,980 $ 592 $ - $ - $ - $ -

Weighted Average
Total Units Sold 700
Sales Price $ 23.85

Product Cost $ 4.43

Freight $ 0.93
FBA $ 3.67
Product 7 Product 8 Product 9 Product 10 Product 11 Product 12 Product 13 Product 14

$ - $ - $ - $ - $ - $ - $ - $ -

$ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ -
Product 15 Product 16 Product 17 Product 18 Product 19 Product 20 Total

700

$ - $ - $ - $ - $ - $ - $ 16,693

$ - $ - $ - $ - $ - $ - $ 3,100
$ - $ - $ - $ - $ - $ - $ 650
$ - $ - $ - $ - $ - $ - $ 2,572