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Audience Analysis for Speech Writing

This document provides guidance on writing an effective speech by outlining 5 key principles: 1. Understanding the audience profile by analyzing their demographics, situation, and psychology. 2. Ensuring logical organization with a clear introduction, body, and conclusion using transitions. 3. Identifying an appropriate speech duration that is not too long or short. 4. Choosing words the audience will understand and being careful of language. 5. Proofreading for grammatical errors and inconsistencies in punctuation and capitalization.

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Dona Enrique
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122 views2 pages

Audience Analysis for Speech Writing

This document provides guidance on writing an effective speech by outlining 5 key principles: 1. Understanding the audience profile by analyzing their demographics, situation, and psychology. 2. Ensuring logical organization with a clear introduction, body, and conclusion using transitions. 3. Identifying an appropriate speech duration that is not too long or short. 4. Choosing words the audience will understand and being careful of language. 5. Proofreading for grammatical errors and inconsistencies in punctuation and capitalization.

Uploaded by

Dona Enrique
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name: ________________________________________________________

Grade/ Section/ Strand: __________________________________________


Date: _________________________________________________________
Teacher:
Subject: Oral Communication Reference: MELC/ Oral Comm. In Context
Topic: Principles of Speech Writing Activity: 3

The Process of Speech Writing

In writing an effective speech, planning plays a crucial role. Several aspects need to be taken into
consideration, but in this lesson, we will only focus on the following: 
1. Audience profile
2. Logical organization
3. Duration
4. Word choice
5. Grammatical correctness
With this said, it would take several rereading and multiple revisions of your work before you
can create its best version.

1. Creating the Audience Profile


Audience analysis is the act of studying and knowing the profile of the target audience for your
speech. This step allows you to create a speech content which would meet the specification of
your target audience. The following are needed to construct your audience’s profile.
 Demography- It includes age range, male-female ratio, educational background, and
affiliations or degree program is taken, nationality, economic status, academic or
corporate designations.
 Situation- It includes time, venue, occasion, and size.
 Psychology- It includes values, beliefs, attitudes, preferences, cultural and racial
ideologies, and needs.

2. Ensuring Logical Organization


Organizing your speech helps you to easily deliver your message to your audience. A speech has
three main parts; introduction, body, and conclusion. The use of transitions is necessary for
writing your speech. Why? Because it allows your audience to understand the flow of your
speech, making it easier for them to follow you along.

3. Identifying Speech Duration


Consider the time limit when you are writing your speech—it should not be too long or too short.
Make sure to manage your time well.
 
4. Choosing Appropriate Words
When writing your speech, avoid using technical words; or acronyms that your audience is not
familiar with. Instead, use words that they can easily understand. It is also vital that you are
careful with your language or jokes.

5. Proofreading for Grammatical Errors


Proofreading is the final stage in writing your speech. It deals with correcting grammatical errors
and inconsistencies, especially in punctuation and capitalization.

References
Sipacio, F. &. (2016). Oral Communication in ContextFor Senior High School. Quezon city: C
& E Publishing, Inc.

Activity # 3
Directions: Conduct an audience analysis for your performance task #2: written speech by
completing the audience profile.

Audience Profile
Age Range
Educational Background
Marital Status
Place of Residence (city, province, town)
Language Spoken
Attitudes

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