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NPTEL Marketing Analytics Assignment 3

This document is a course outline for Unit 5, Week 3 of the online NPTEL course "Services Marketing: A Practical Approach". It lists the lecture topics covered for the week on developing service personnel, educating customers, managing service delivery channels, and more. It also includes a quiz assignment with 10 multiple choice questions and shows the student's correct answers and scores.

Uploaded by

Sapna Rai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
245 views4 pages

NPTEL Marketing Analytics Assignment 3

This document is a course outline for Unit 5, Week 3 of the online NPTEL course "Services Marketing: A Practical Approach". It lists the lecture topics covered for the week on developing service personnel, educating customers, managing service delivery channels, and more. It also includes a quiz assignment with 10 multiple choice questions and shows the student's correct answers and scores.

Uploaded by

Sapna Rai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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21/06/2021 Services Marketing: A Practical Approach - - Unit 5 - Week 3


(https://swayam.gov.in)      

(https://swayam.gov.in/nc_details/NPTEL)

[email protected]

NPTEL (https://swayam.gov.in/explorer?ncCode=NPTEL)
»
Services Marketing: A Practical Approach

(course)

Course
outline Assignment 3
The due date for submitting this assignment has passed.
How does an Due on 2021-02-10, 23:59 IST.
NPTEL online
course work?
Assignment submitted on
2021-02-09, 14:38 IST
Week 0

Week 1
1) 1 point
Week 2

Week 3

Lecture 21:
Developing
Service
(a)
Personnel
(b)
(unit?
unit=42&lesson=43) Yes, the answer is correct.

Score: 1
Lecture 22: Accepted Answers:
Educating (a)
Customers
(unit? 2) 1 point
unit=42&lesson=44)

Lecture 23:
Managing
Service

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21/06/2021 Services Marketing: A Practical Approach - - Unit 5 - Week 3

Delivery
(a)
Channels (unit?
unit=42&lesson=45)
(b)
Yes, the answer is correct.

Lecture 24:
Score: 1
Managing
Accepted Answers:
Channel
(a)
Conflict (unit?
unit=42&lesson=46) 3) 1 point
Lecture 25:
Managing
Demand and
Capacity - I
(unit?
unit=42&lesson=47)

(a)
Lecture 26:
(b)
Managing
Demand and
Yes, the answer is correct.

Score: 1
Capacity - II
Accepted Answers:
(unit?
(b)
unit=42&lesson=48)

Lecture 27:
4) 1 point
Designing the
Physical
Evidence (unit?
unit=42&lesson=49)

Lecture 28:
Managing
(a)
Integrated

(b)
Marketing
Communications Yes, the answer is correct.

- I (unit? Score: 1
unit=42&lesson=50) Accepted Answers:
(a)
Lecture 29:
Managing 5) 1 point
Integrated
Marketing
Communications
- II (unit?
unit=42&lesson=51)

Lecture 30:
Pricing the
(a)
Service (unit?
unit=42&lesson=52)

(b)
Yes, the answer is correct.

Lecture 31: Score: 1


Managing
Accepted Answers:
Customers
(b)
(unit?
unit=42&lesson=53) 6) 1 point
Lecture 32:
Managing

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21/06/2021 Services Marketing: A Practical Approach - - Unit 5 - Week 3

Service
Recovery (unit?
unit=42&lesson=54)

Lecture 33:
Providing
Service
Guarantees
(a)
(unit?
(b)
unit=42&lesson=55)
Yes, the answer is correct.

Lecture 34: Score: 1


Consumer Accepted Answers:
Protection (b)
(unit?
unit=42&lesson=56) 7) 1 point

Week 3 :
Lecture
Material (unit?
unit=42&lesson=57)

Quiz :
Assignment 3
(a)
(assessment?

(b)
name=84)
Yes, the answer is correct.

Week 3 Score: 1
Feedback Form Accepted Answers:
(unit? (b)
unit=42&lesson=58)
8) 1 point
Week 4

Download
Videos

Detailed
Assignment
(a)
Solution
(b)
Yes, the answer is correct.

Text Transcripts Score: 1


Accepted Answers:
Books (b)

  9) 1 point


(a)

(b)

Y h i

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21/06/2021 Services Marketing: A Practical Approach - - Unit 5 - Week 3

Yes, the answer is correct.

Score: 1
Accepted Answers:
(a)

10) 1 point


(a)

(b)
Yes, the answer is correct.

Score: 1
Accepted Answers:
(b)

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