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SAMPLE 1-One-Page Sample Business Plan

Bob's Rent-A-Bike, LLC is a business that buys used boats for under market value, performs minor repairs, then resells them for a fair price. The target market is moderate-income boaters within 50 miles who want a better built brand like Boston Whaler without paying new prices. While dealers charge more after repairs, individuals often sell needing work. The strategy is to understand resale values, quickly buy underpriced boats, and make low-cost repairs. The business focuses on a few well-known brands, prices competitively, and offers consistent quality inventory through repairs. Boats will be advertised and displayed for sale online and in newspapers. Bob will do most work with occasional hired help for

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Clariz Angelika Escocio
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58 views1 page

SAMPLE 1-One-Page Sample Business Plan

Bob's Rent-A-Bike, LLC is a business that buys used boats for under market value, performs minor repairs, then resells them for a fair price. The target market is moderate-income boaters within 50 miles who want a better built brand like Boston Whaler without paying new prices. While dealers charge more after repairs, individuals often sell needing work. The strategy is to understand resale values, quickly buy underpriced boats, and make low-cost repairs. The business focuses on a few well-known brands, prices competitively, and offers consistent quality inventory through repairs. Boats will be advertised and displayed for sale online and in newspapers. Bob will do most work with occasional hired help for

Uploaded by

Clariz Angelika Escocio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BOB’S RENT-A-BIKE, LLC (Name of the Business)

Bob Adams, Founder (Your names as the founder)


1000 Main Street (Your invented business address)
617-385-9000 (Your invented contact number)

Summary:
Our business concept is to opportunistically buy used boats that are clearly underpriced, clean them up and
perform minor repairs as needed, then quickly resell them for a fair price. We will focus on brand-name used
outboard powerboats, especially smaller Boston Whalers that we can confidently determine the fair market value
for and also quickly resell.

Market Analysis:
Our target market will be boaters who likely have previously owned an outboard powerboat and understand the
premium value of a better built boat such as a Boston Whaler. Our market will be moderate-income people who
don’t want to pay the high price of new boat and live within 50 miles of our yard so that they can easily drive to
see and buy a boat.

Competitive Analysis:
Our primary competitors include official dealers of the boat brands that we are aiming to sell. These dealers get
their used boats into top shape before selling them but charge a premium price. Our other competitors are the
general public, who often price their used boats erratically and sometimes try to sell the used boat while it still
needs repairs and/or cleaning.

Strategy:
Our key competitive capabilities are that we have an excellent understanding of the likely resale value of the
brands of used boats we are focusing on, we can move instantly to buy an underpriced used boat, and we can
quickly and for very low cost do minor repairs and cleanup of used boats in our inventory.

Products and Services:


We are highly specialized in that we focus only on several very well-known and respected brands of used
outboard powerboats. We are pricing and positioning our boats to sell quickly by underpricing the official new
boat dealers. We are also offering the public a more desirable and consistent quality of inventory than buying
from the general public because we have done needed repairs to our boats and cleaned them up.

Marketing and Sales:


We will primarily advertise our boats online and in the classified section of the local newspaper. We will display
all boats in our boatyard with “for sale” signs visible from the road.

Operations:
Bob will do most work personally, with the exception of cleaning the boats which will be performed by hourly
workers whom we will hire only as needed. Repair work will be done in the old garage on the property or,
weather permitting, in the open yard.

Financials:
Projected Profit and Loss, First Summer

Number of Used Boats Sold: 20 Gross Profit Margin: $12,000


Average Sales Price: $3,500
Total Sales Projection: $70,000 Marketing Costs: $2,500
All Other Operating Costs: $1500
Average Purchase Price: $2,800 Total Operating Costs: $4,000
Average Other Cost of Goods: $100
Total Cost of Goods Sold: $58,000 Profit Projection: $8,00

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