TECH HOLIDAY MARKETING GUIDE
Managed IT services is a fiercely competitive market. Not only
does an MSP have to worry about other local business Emails are a great way to keep in touch with your clients and
technology solution providers; big data, cloud computing and the prospects that you have permission to email. You can
one-man freelance support providers have obtained a send out a singular email or series or emails related to a tech
significant market share. Managed IT providers need to take holiday that links people to a blog or landing page on your
advantage of every option available to them to market their website.
products and solutions. Regardless of whether they’re a
prospect or a current client, seeking out opportunities to keep
your MSP on the top-of-mind will benefit your organization Direct mail, like postcards and letters, may be a little more
immensely. The question then becomes, what am I going to time consuming than other marketing initiatives, but is an
market about? effective way to market to businesses that you don’t have
permission to email. For example, during the month of
Technology themed holidays, anniversaries, and months give October, a series of letters and/or postcards could offer tips
MSPs at least one opportunity a month to interact with their on data and network security with a link to a landing page on
audience. From a social media post to commemorate the day your website that offers more tips of business tech security,
to wrapping a full-scale marketing campaign around the as well as a form requesting contact information.
month or day, there are dozens of ways that an MSP can
utilize these techie-centric celebrations. Here are a few
examples of marketing ideas: The primary goal of both webinars and lunch n’ learns is to
educate the audience. Holidays prompting your target
audience to take action, like National Clean Up Your
One of the many reasons that social media posts are an Computer Month and World Backup Day, can be a great lead-
important part of a modern marketing strategy is that it can in for live event promotion. Consider using World Backup Day
be used as a stand alone marketing piece, as well as in to help your MSP promote their educational event on
conjunction with a larger marketing initiative. A few popular business continuity for SMBs.
types of social media marketing include an image with a
caption, a special promotion for one of your solutions, or a
link to a related blog, as shown below. Video marketing is one of the most effective ways to reach
your audience - and hold their attention. As a team, we really
enjoy creating short videos. Not only do we have a great time
making them, they’re a great marketing tool. Videos help
humanize your organization, improve brand awareness, and
gives the opportunity to show off company culture and ethics.
With so much competition for the SMB technology market,
the benefits of using video go a long way toward making your
MSP stand out!
To help you get started on your technology-centric
celebrations and marketing campaigns, we’ve assembled a list
of holidays, major anniversaries in the tech world, and theme
months!
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TECH HOLIDAY MARKETING GUIDE
January National Clean Up Your Computer Month June
6th National Technology Day 25th Microsoft Incorporates (1981)
25th Macintosh Computer Day 29th 1st Gen iPhone Released (2007)
28th Data Privacy Day July
6th Take Your Webmaster to Lunch Day
February 14th Invention of the MP3 (1995)
4th Facebook’s Birthday (2004) Last Friday System Admin Appreciation Day
8th Clean Out Your Computer Day
18th National Battery Day August National Inventors Month
24th Global Engineering Day 12th IBM Introduced PC Model 5150 (1981)
March
1st National Day of Unplugging September
14th π (Pi) Day 7th Google Commemoration Day
31st World Backup Day 12th or 13th Programmer Day (256th Day)
19th Talk Like a Pirate Day
April Records & Info Management Month
4th Microsoft’s Birthday (1975) October National Cyber Security Awareness Month
5th Annual CSS Naked Day 3rd Techie Appreciation Day
27th Morse Code Day 16th Steve Jobs Day
30th World Wide Web’s Birthday (1993)
November
May 25th Update Your Parents’ Browser Day
1st Thurs. World Password Day 30th Computer Security Day
4th May the 4th Be With You—Star Wars Day
22nd Ethernet Invented December National Write A Business Plan Month
25th Geek Pride Day 2nd Kill a Bug Day (The Programming Kind)
27th WordPress Released 11th International Shareware Day
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