ollar Coach
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About the Million Dollar Coach Toolkit
My goal is to create the world’s best book for coaches on how to grow and scale
their businesses. Million Dollar Coach is packed full of the strategies and tools I
used to take my business well over $1,000,000 a year — the same strategies,
tools, and worksheets I use with clients in my Black Belt program to help them to
the same. Keep these worksheets handy so you can complete them as you read
the book.
Million Dollar Mixing Desk for:
Expert Host
Niche Generalist
Local Global
Live Pre-recorded
Online Offline
Community ➡Community
➡Price Price
Fixed Ongoing
1:1 Group
Commitment Month-by-month
Join anytime Intake
Done for me Training
I like … I don’t like …
Your Signature System
The fastest way to create conversion confidence is to be a specialist with a system. Once you know your problem and your promise, break the
problem up into 3,5, or 7 milestones. In the table below, list the name of the milestone. Next, convert the milestone into a benefit-oriented outcome
to use when selling. Finally, list 1-3 silver bullets that will get your prospects the results they're after.
PROBLEM Process PRomise
Milestones
Outcomes
Silver Bullets
Your Black Belt Business Plan
Use this worksheet to map out your Vision, Goals, Projects, and Actions. Review it each Monday and add a new set of weekly actions
with a Post-It Note.
30,000’ | 3 Years | Vision 20,000’ | 12 Months | Goals
10,000’ | 90 Days | Projects Runway | This Week | Actions
Strategy Session Name: Date:
The Decision Question
Why are you calling me, and why
are you calling me now?
Result
How do you want your (category)
to be different? Go wide, go deep,
feed it back, ask what else?
Reality
Tell me a little about your situation.
What are the biggest challenges
you have with (category)?
Roadblocks
What is broken or missing? What
is slowing you down, getting in the
way, or stopping you? Everyone
does something to sabotage their
success, what do you do?
➊ Problems ➋ Prescriptions ➌ Promise
➍ Model ➎ Logistics ➏ Price
New Client Sign-up Details
Name:
Email Address
Phone Number
Mailing Address
Payment
Program
Payment Full Payment | Monthly
Credit Card Number CCV |
Name on Card Expiry |
Goals
12 Month Goals
90 Day Progress
Welcome Next steps …
The Influence Installer
Beliefs Influence Installation
What do they need to believe about you? Story | demo | tool | bonus | question Which content chunk does this fit?
1.
2.
You
3.
What do they need to believe about Story | demo | tool | bonus | question Which content chunk does this fit?
themselves?
1.
Them
2.
3.
What do they need to believe about your Story | demo | tool | bonus | question Which content chunk does this fit?
product or service?
1.
2.
It
3.
The Influence Installer
Resistance Influence Installation
Objections Story | demo | tool | bonus | question Which content chunk does this fit?
1.
2.
3.
Questions Story | demo | tool | bonus | question Which content chunk does this fit?
1.
2.
3.
Alternatives Story | demo | tool | bonus | question Which content chunk does this fit?
1.
2.
3.
The Webinar Flight PlanTM
Promise | How to Result without Risk Package | What are the 3 themes of your offer?
Steps • Shifts • Mistakes • Beliefs
1 2 3
The Pitchdeck Planner ™ Webinar Title: Offer: CTA: ☐Purchase ☐Free Call ☐ Paid Call
BIG PROMISE YOUR NAME PROMISE & PERMISSION STICK STRATEGY QUESTION YOUR STORY — BEFORE YOUR STORY — BIG PROBLEM YOUR STORY — DISCOVERY
OPENING STICK
YOUR STORY — RESULTS YOUR STORY — REASON FOR QUESTION — MOST USEFUL SO CONTENT BLOCK 1 SET THE STAGE FUTURE PACE DELIVER THE CONTENT DELIVER THE CONTENT DELIVER THE CONTENT
SHARING FAR?
STRETCH
DELIVER THE CONTENT PROOF HIGHLIGHT MAKE IT PERSONAL QUESTION OFFER THE TRANSFORMATION LINE IN THE SAND RELATE TO BIG IDEA CONTENT BLOCK 2 SET THE STAGE FUTURE PACE
DELIVER THE CONTENT DELIVER THE CONTENT DELIVER THE CONTENT DELIVER THE CONTENT PROOF HIGHLIGHT MAKE IT PERSONAL QUESTION OFFER THE TRANSFORMATION LINE IN THE SAND RELATE TO BIG IDEA
CONTENT BLOCK 3 SET THE STAGE FUTURE PACE DELIVER THE CONTENT DELIVER THE CONTENT DELIVER THE CONTENT DELIVER THE CONTENT PROOF HIGHLIGHT MAKE IT PERSONAL QUESTION
OFFER THE TRANSFORMATION LINE IN THE SAND RELATE TO BIG IDEA TRANSITION IT COULD BE LESSON 1 LESSON 2 LESSON 3 OBVIOUS QUESTION
TRANSITION
HOW? SLOW OR FAST MY SOLUTION YOUR DAMAGING ADMISSION WHY YOU BUILT IT DESIGNED TO GIVE YOU COMPONENT PARTS COMPONENT PARTS COMPONENT PARTS
OFFER
COMPONENT PARTS NORMAL PRICE GUARANTEE BETTER THAN GREAT DEAL URGENCY CALL TO ACTION 90 SECOND SUMMARY CALL TO ACTION START THE PARTY
PARTY
“Build a webinar that rocks and converts like crazy.” — Taki Moore
List Building Essentials, Part 1
To grow your list, you need to start with the fundamentals. First, some measurement and simple
numbers. And second, a plan for maximising your list’s responsiveness.
Know Your Numbers
How many people do you have on your list right now?
How many do you want in 12 months time?
How many do you need per month?
How will you track and measure this? How often?
Love Your List
Outline your plan for nurturing your list, and maximising its responsiveness,
List Building Essentials, Part 2
The key to a million dollar coaching business is to work a simple traffic system. Effectively, you can
select Free, Paid, of Partner traffic. Use the space below to note pros and cons for each and decide
which makes the most sense for your traffic plan.
Free — Authority. Information. Syndication.
Paid — Facebook. Google. LInkedIn.
Partner — ID. Easy. Webinar.
The Money Map
Every successful coaching business I work with is built on the Money Map. A simple plan to consistently bring in new leads, and predictably convert
them into high paying clients. Using the sheet below, outline your money map, and then use the traffic light system to outline the areas that need
the most focus and attention.
Channels
Lead Magnets
Conversion Tools
Follow-up Funnel
2 Offers You Must Make On Your Authority Site
Congratulations! You’ve got people to your site, so now you have 2 main goals you have for your
visitors: 1. To Opt-In and join your list; and 2. To register for your Conversion Tool (sales webinar, intro
seminar, or strategy session). Use this worksheet to brainstorm names and angles for each of your
offers.
1. The Opt-In Bribe | What would make the perfect opt-in bribe on your website? Think quick magic
pill or “Done for you” tool or resource guide.
2. The Conversion Tool Invite | What is the name of the Conversion Tool that converts most of our
prospects into clients?
Frequency & Media: Two Foundational Decisions
You want your prospects to see your conversion event and know ‘that’s exactly what I need!’. To do
that, we need to amp up your packaging power, and make your conversion event look sexy and
unmissable. First, decide on your brand & bumper sticker. Next, describe the 3 biggest results people
can get if they apply your material. Finally, bullet out 3-5 bullets to intensify curiosity & desire.
How often will you publish and promote? — Decide on your Communication Rhythm. Will you
publish daily, bi-weekly, weekly, fortnightly, or monthly?
What format will your content take? — Will you create video, audio, or text?
Your Marketing Automation Plan
This is the marketing automation checklist we build from in Black Belt. First, check off any items that
you already have a fully automated system for. Then decide which are the top 5 systems that would
make the biggest impact on your business. Finally, list the impact each would make for you if you had
it fully operational in your business.
My Top 5 …
My #1 Priority Is:
Checklist — Use the checklist below to identify
your priorities: It will benefit me by:
☐ New prospect 45-day followup funnel
☐ Long term lead nurture campaign
☐ Event Promotion and Stick campaign
My #2 Priority Is:
☐ Webinar Signup & Showup campaign
☐ Post webinar followup campaign
☐ Testimonial getting system It will benefit me by:
☐ Referral getting system
☐ Client cancellation/save campaign
☐ JV partner getting campaign
☐ New client welcome experience My #3 Priority Is:
☐ Pre-appointment sales process
☐ Appointment no-show system It will benefit me by:
☐ Lead Scoring
☐ Hot lead escalation sequence
☐ Zombie list reactivation system
☐ Lost client reactivation
My #4 Priority Is:
☐ New Program launch
☐ Free report followup campaign
It will benefit me by:
☐ 4 part video course
☐ SPEr prospect engagement sequence
☐ Credit card error collection system
☐ Member’s webinar promo
☐ Membership site: Welcome and drip access My #5 Priority Is:
It will benefit me by:
Million Dollar Plan
Price Volume Michael Jordan You
1 1,000,000
10 100,000
100 10,000
1,000 1,000
10,000 100
100,000 10
1,000,000 1
Webinar Money Maths
The secret to running an insanely profitable webinar campaign is in the numbers. By focusing on each of the Core 4 — the drivers of webinar profit,
you’ll be able to take an underperforming webinar and turn it into a conversion engine.
Sign-Up Pay Up Show Up Follow Up # Sales $ Income
Your Campaign Calendar
Use the campaign calendar to map out your webinar marketing sequences. If you’re unsure, pick a day in the middle of the week (Wednesday or
Thursday is good.) Second, schedule 3-4 emails in your Registration sequence. Third, add your Stick campaign focused on value and intensification.
Finally, pencil in your Clean Up campaign. This page will form the template for every webinar promotion you run from now on.
Your Transition Plan
Making a smooth transition from 1:1 to 1:Many is the key if you want to maximise your revenue and freedom — without hitting bumps along the way.
Use this worksheet to get crystal clear on your current Reality, 3 Year Results and the Roadblocks that are standing in your way.
Reality | From this … Roadblocks | Overcome this … Results | To this …
Flowchart Your Sale Process: The Strategy Call
Using a simple box and arrow diagram, flowchart your newly optimised appointment system.
Flowchart Your Sale Process: Pre-Sell
Using a simple box and arrow diagram, draw a flowchart of your pre-sales process.
