Respondent Profile

Name of the respondent Age Gender SEC Class Address Interviewer

1
2
 Awareness
(Mention the type of doors)

Door panel Frame (Chaukhat) Internal door

Type 1 Type 2 Type 3 Type 1 Type 2 Type 3 Type 1 Type 2

eness
type of doors)

ernal door External door

Other comments House type

Type3 Type 1 Type 2 Type 3

Villa
Apartment
 Type of doors installed at your home

Panel Frame Purchase / Installation year Quantity of doors install

at your home
2. How critical is the door frame
component for you? Currently,
which are the different types of
door frames you have observed /
seen?

Branded /non branded Price range Comment 1 Comment 2

 4. Accessories

3. Source of
purchase of doors

Did you get accessories with

Which accessories did you
the door or purchased
separately? get with the door?
Retailer
Building contractor (lumpsum housebuilding and renovation contractor)
Carpenter
Don’t know
 6. What kind of door material /
design/textures/finish and other
Accessories 5. Awareness about sizes)
features have you commonly seen
in your neighborhood?

(Note: Ask this with regards to both interior and

Any specific expectation in terms of door exterior doors. Ask this from material,
accessories? If yes, design(aesthetic), color aspects, branded /
Yes / No unbranded doors through this question. Focus is
(Design aesthetics, specific colors, functional Mention
to understand the door practices or trends (if
element, different type of accessories) any) from customer’s perspective)
Yes
No
 7B.Who are the key influencers and 8.What are the key factors do you conside
decision makers while purchasing a
door? Note: Capture top 5 parameters. Ranking should b

7A. Involvement in planning

interiors especially selecting
doors

Infuencers Decision maker Factor 1 (most important)

Price
Door Design
Colors (Door finish)
Type of material
Brand name of supplier
Ease of Installation
Ease of maintenance
Delivery time
Warranty
Hardware / Door accessories
Others
he key factors do you consider while planning to buy a door? In the order of importance how will you rank the parameters? (For past
purchase or any future purchase)
pture top 5 parameters. Ranking should be in order of importance. Ranking 1 indicates highest customer preference (the most important parameter in the order of preference.

Factor 2 Factor 3 Factor 4 Factor 5

accessories
l you rank the parameters? (For past
9.Did you get a warranty for the door you installed / purchased?
ant parameter in the order of preference.

If no, then do you expect

that the doors should come
Reasons If yes, what does the warranty include?
with a warranty and what it
should include?
 10. What are the quality related aspects that you look for in a door?
Note: Capture top 5 parameters. Ranking should be in order of importance. Ranking 1 indicates highest customer preference (the most important parameter in th

Factor 1 (most important) Factor 2 Factor 3 Factor 4

Durability / Long lasting
Waterproof
Anti-termite
After-sales service
Less color fading
Others
ok for in a door? 11. What channel / medium do you use to gather information
erence (the most important parameter in the order of preference. for door selection?

Reasons (Other
Factor 5 Medium 1 Medium 2 Medium 3
please define)
TV
Print media
Contractor / Architect suggestion
Visiting dealers
Social media (Digital)
Relatives /family / friends / peers
Others
 12. Are you aware of any branded door suppliers? If yes mention below
Following are some prominent door brands. To prompt only when the respondent is unable to identify
Solid wood = Durian, DS Wood, GSM doors, OP doors, Guntier, etc.
uPVC = Fenesta, Shine, Koemmerling, Signature, Encraft, Window Magic, etc.
WPC (Hybrid polymer door) = Floresta, Fenesta, Alstone, Ecoste, Hardy Smith, etc.
Flush doors = Greenply, Century Ply, Kajaria Ply, Sai Ply, Orion, Mikasa, Sumai, NCL, etc.
Steel doors = Tata Pravesh, JSM Avante, Hi-Guard (Mehar Overseas), Hormann, etc.

Yes / No Solid wood uPVC Steel door WPC

Yes
No
yes mention below
ondent is unable to identify
ntier, etc.
ow Magic, etc.
Hardy Smith, etc.
sa, Sumai, NCL, etc.
s), Hormann, etc.
13. When did you last purchase a door, what challenges did
you face with the purchase and installation?
(Understand this from interior / exterior door point of view)

Flush doors Others

 15a. What is your opinion on
14. Have you experienced any performance branded / one-stop solution
related issues with the door? for doors which includes
15.b What value will it add?
(Expansion / Contraction of door, color door / frame, its installation,
fading, termite attack, etc.) and provision of accessories
with door?
15.c Will you pay a premium for one-stop
solution?
16. Was the after sales service a part of your
purchase? Have you done any maintenance for
doors in the last 5 years?
(To understand more on after sales service / type of maintenance
for doors)

If yes, how much? If no, why?

1-5%
5-10%
10-20%
20-30%
17. What are the three features that are currently
not being offered by door manufacturers / brands? 18. Would you buy doors on e-
(product related, service related, understanding commerce platform if available?
unmet needs)

Feature 1 Feature 2 Feature 3 Yes / No If no why?

Yes
No
 20. Have you purchased any doors
19. Are you aware of brand Fenesta and their door products? from Fenesta in the past? What would
If yes, what is your opinion about the brand? be the factors (trigger or barriers) to
buy Fenesta doors?

Yes / No If yes, What is your opinion? Yes / No Triggers Barriers

21. Are you willing to share your name
and contact details with Fenesta for
further communication or marketing
activity?
Other information
 Respondent Profile

Type (Architector /
Name of the company Interior designer / Respondent name Email Address
Contractor)
 Section 2

Location Interviewer

Number of years in business

 Section 2. Profile of an influencer

Typr of projects
Residential (Bungalow / IndependenCommercial & individual ofRetail Hotels Hospital Educational
 1.A What kind of door (frames and panels) are prevalent in the market?
(Mention the type of doors)

Door panel Frame (Chaukhat)

Others Type 1 Type 2 Type 3 Type 1 Type 2 Type 3

 are prevalent in the market?
f doors)

1B. Type of finishes ((Focus on type of finishes such as Duco, paint, PU, Laminates, Ven

Other comments

Solid wood door WPC Flush door uPVC

 2. What are the differences in preferences in terms
o, paint, PU, Laminates, Veneers and mention the %)
(in case of door which is not in the list

Steel door Other 1 Other 2 Interior type 1 Interior type 2

Solid wood door

Wood polymer composite
uPVC
Flush Door
Steel
Others
 fferences in preferences in terms of exterior (main door) and in house (interiors) doors?
3.Which type of doo
ase of door which is not in the list please mention it in the others column)

Interior type 3 Exterior 1 Exterior 2 Exterior 3 Others 1 Others 2 Residential

3.Which type of doors do you prefer in your projects? What is the approx. % adoption in your projects?

Commercial Hotels Hospital Educational buildings Others Others 1 Others 2

 Section 3

By scale (size of project). Mention the doors 4.Accord

Ulttra luxury Luxury Mid-sized Affordable Others Material

 4.According to you what are the current trends in the door industry in Delhi NCR?

Designs (Aesthetics) Colors / Textures Branded vs un-brandeEducational buildings Others

 5.What are the key factors do you consider while planning to buy a door? In the order of importance how will yo
parameters? (For past purchase or any future purchase)
Note: Capture top 5 parameters. Ranking should be in order of importance. Ranking 1 indicates highest customer preference (the most important parameter
preference.

Factor 1 (most important) Factor 2 Factor 3 Factor 4 Factor 5

der of importance how will you rank the
rchase)
reference (the most important parameter in the order of

6. How do the door design considerations

change across different sized projects
(Luxury vs Mid-sized vs Affordable?
(Focus w.r.t type of material, finishing,
designs)

Reasons
7.What are the key challenges observed with certain type of doors (frames / panels) across projects?

Solid wood Wood polymer composite uPVC Flush doors Steel

 8. Who are the key
Following are some prominent door brands. To prompt only when
•
•
• WP
• Flush
• Ste

across projects?

Branded suppliers

Others Solid wood uPVC Steel door

 8. Who are the key suppliers (manufacturers – Branded / Non-branded) of door materials?
ominent door brands. To prompt only when the respondent is unable to identify. If any new names come up which are not part of the list
• Solid wood = Durian, DS Wood, GSM doors, OP doors, Guntier, etc.
• uPVC = Fenesta, Shine, Koemmerling, Signature, Encraft, Window Magic, etc.
• WPC (Hybrid polymer door) = Floresta, Fenesta, Alstone, Ecoste, Hardy Smith, etc.
• Flush doors = Greenply, Century Ply, Kajaria Ply, Sai Ply, Orion, Mikasa, Sumai, NCL, etc.
• Steel doors = Tata Pravesh, JSM Avante, Hi-Guard (Mehar Overseas), Hormann, etc.

Branded suppliers Unbranded supp

WPC Flush doors Others Solid wood uPVC

h are not part of the list below, then capture.
9. Do you opt for branded or
unbranded doors? Why?

Unbranded suppliers
Branded

Steel door WPC Flush doors Others

 B. Do you feel branded doors is the
you opt for branded or solution for the issues faced? Do you
anded doors? Why? foresee a switch in preference? If
yes, what are the advantages?

10. A).What problems

do you face for
unbranded door
materials?

Unbranded Yes No. Then Why?

 11.Which are the key areas where doors can be installed?

C. Are you willing to switch to

branded doors? How much is
your client willing to pay
(extra (%) for branded doors)
(Ignore if only going for branded doors)

Residential Commercial Hotels Hospitals

ors can be installed?
12. For every 1,000 sqft of a room area, approximately how many doors can be installed
considering the following segments?
Note: Based on segment the area may vary. Ask for average size in each segment

Approximate number of doors per 1000 sqft

Educational buildings

Residential Commercial Hotels Hospitals Educational buildings

doors can be installed

in each segment 13. Based on projects done in the last 3 years, can you provide
us with examples of few projects with approximate area (sqft)
and approximate number of doors installed?

nal buildings Example 1 Example 2

 15. In case of major
14.What are the key norms, renovation across real estate
measurements / typical sizes of the doors segments (types), What is the
used for projects? frequency of door
(Both interior and exterior door. Also, certain norms / replacement? (Note: Ask for
thumb rules if any for doors across different segment) residential, hotel and other
segments as applicable)
 17.  What is your general outlook on the real estate
industry (city / region)?

16. What is the average cost of doors

(project vs retail)?
(Note: Ask for different type of doors and
segments)

Trends
ur general outlook on the real estate 18.What is the typical journey when you select such products / solutions?
region)?

b. Who decides technical or product

specifications? _______________
Roles of stakeholders
(Note: In certain large-scale projects, the builders
Growth rate (architect, contractor,
have their own design team. We need to
developer)
understand the role of architect / developer in
deciding technical / product specification)
ns?

19. Are you aware of brand Fenesta? If

yes, what is your opinion about Fenesta?
Note: Understand awareness and opinion
at an overall brand level

Who gets in
What is your vendor
touch with
selection criteria
vendors?
20A. Are you aware of the doors
20B.Have you installed any doors
launched by Fenesta? What is your
from Fenesta in the past?
opinion?
 RESPONDENT PROFILE

Sno. Name of Company Respondent name Email id Address

1 Kunjan Wood Industries Subash Saini Dudla road, Yamuna
2 Prakash Doors & Choukhats Anupam Goel
3 Wood Studio Nishant Jain 73/3 Assam Timbers
4 NND Wood Industries Narendra Mohan [email protected] Vardhaman Premium-2
5 Gupta Timbaer Mart Pvt Ltd Anil Gupta www.guptatimber.com 49/23 Assam Timber
6
7
8
OFILE Q1. Profile - To be filled b

Location Date of interview Nature of Business Number of ye

ApproximateType of doorWarehouse l
Delhi NCR 7/20/2021 Manufacturer
Ghaziabad 7/17/2021 Manufacturer
Delhi NCR 7/20/2021 Local Manufactures
Delhi NCR 7/21/2021 Door Manufactures
Delhi NCR 7/20/2021 Door Dealrs
Q1. Profile - To be filled by Dealer / distributor / wholesaler only

Branded v/s Brands caterType of proj Type of projeType of projeType of projeType of projeType of proj Type of doo Interior v/s
Flush Doors 95-5
Flush Doors 60-40
Soilid Door 70-30
soilid Door 75-25
Soilid Door 70-30
 Q2. Profile - To be filled only by manufacturer only

Number of yeCapacity (doFactory-locaDo you haveType of proj Type of projeType of projeType of projeType of projeType of proj
30 3-4L/yr Yamuna NagBlack Hawk 80 20
More than 15Can produceGhaziabad No, We don’t 100
34 years 25000 AnnuaNew delhi Brand wood 60 15 5 15 5
28 years 35000 AnnuaNew delhi NND wood 70 10 5 10 5
40 years 30000 Annuadelhi gupta wood 70 10 5 10 5
Q3. What kind of door products / materials are prevalent in Delhi NCR market?
Solid wood doors
Solid wood dWood Polyme Flush doors Steel doors uPVC Others (MenFrame (ChauPanels Interior doorExterior (Ma
Yes Yes Yes Yes Yes Yes Yes Yes Yes
Solid wood doors (Teak wo
Flush doors are prominently used in independent house builders & Flat owners. It is cost efficient and also last fo
Yes no Yes no no Yes Yes Yes Yes
Yes Yes Yes no Yes Yes Yes Yes yes
Yes no Yes no Yes Yes Yes Yes yes
 Q4. What type of door products / materials and key segments do you focus on? Do the mater
Wood Polymer Composite (WPC) uPVC Flush doors
Frame (ChauPanels Interior doorExterior (MaFrame (ChauPanels Interior doorExterior (MaPanels Interior door
Yes Yes
st efficient and also last for almost 10 years if properly maintained. Yes Yes
Yes Yes
yes yes yes yes Yes Yes
yes yes yes yes Yes Yes
ou focus on? Do the materials differ w.r.t interior or exterior doors?
Flush doors Steel Door Granite/Stone Others
Exterior (MaFrame (ChauPanels Interior doorExterior (MaPanels Interior doorExterior (MaFrame (ChauPanels
Yes
Yes
Yes
Yes
Yes
Others Solid wood doors % Wood Polymer Composite (WPC) %
Interior doorExterior (MaResidential Commercial Hotels Hospital Others Residential Commercial Hotels

100
70 20 5 5
75 10 5 5 70 15 5
75 10 5 5
 Segment focus - Approximate share (%)
mer Composite (WPC) % uPVC % Flush doors %
Hospital Others Residential Commercial Hotels Hospital Others Residential Commercial Hotels
80 20
100
60 20 10
5 75 10 5 5 75 10 5
75 10 5 5 75 10 5
Flush doors % Steel Doors % Others %
Hospital Others Residential Commercial Hotels Hospital Others Residential Commercial Hotels

10
5
5
Others % Solid wood doors % Wood Polym
Price Band Price Band
Hospital Others Residential Commercial Hotels Hospital Others Residential

20000/- and 80 5 15
30000/- 70 20 5 5
35000/- 75 10 5 5
18000/- 75 10 5 5
 Q5. What is the price band for different types of doors? What is the overall market p
Wood Polymer Composite (WPC) % uPVC %
Price Band
Commercial Hotels Hospital Others Residential Commercial Hotels Hospital Others

7000-8000 75 10 5 5
5000-7000 75 10 5 5
What is the overall market presence for different types of door materials / products?
Flush doors % Steel Doors %
Price Band Price Band
Residential Commercial Hotels Hospital Others Residential Commercial Hotels
4000 80 20
2000-8000 65 10 20 5
5000-7000 70 20 5 5
4000-6000 75 10 5 5
4000-6000 75 10 5 5
Steel Doors % Others % Solid wood doors
Price Band
Hospital Others Residential Commercial Hotels Hospital Others Frame (ChauPanels

Yes Yes
Yes Yes
Yes Yes
Yes Yes
 Q6. A. What are the different types of frames / panels and finishes preferred by customers. Why? (Me
lid wood doors Wood Polymer Composite (WPC) uPVC Flush doors
Comment Frame (ChauPanels Comment Frame (ChauPanels Comment Frame (ChauPanels Comment
Yes Yes Light in weight, comes un
Yes Yes
Yes Yes The strong wood and long
Yes Yes Yes Yes Yes Yes The strong wood and long
Yes Yes Yes Yes Yes Yes the better Matterial and P
d by customers. Why? (Mention the approximate % if possible)
Steel Door Granite/Stone Others Solid wood door
Frame (ChauPanels Comment Frame (ChauPanels Comment Frame (ChauPanels Comment Finishes(1)
Light in weight, comes under normal budget
Varnish (70%
The strong wood and long time uasage and light weight Varnish (70%
The strong wood and long time uasage and light weight Varnish (70%
the better Matterial and Papular wood, Pine wood, and teak wood usage Varnish (70%
 Q6. B. Focus on type of finishes such as Duco, Varnish, Paint / PU, Lamina
Solid wood doors Wood Polymer Composite (WPC) uPVC Flush doors
Finishes(2) Finishes(3) Finishes(1) Finishes(2) Finishes(3) Finishes(1) Finishes(2) Finishes(3) Finishes(1) Finishes(2)
Veneers Vibrant Paint
PU (30%) Laminates ( Veneers (50%)
Vax Polish 2 Paints 10% Laminates ( Varnish (50%)
Vax Polish 2 Paints 10% Laminates ( Varnish (50%) Laminates ( Varnish (50%) Laminates ( Varnish (50%)
Vax Polish 2 Paints 10% Laminates ( Varnish (50%)
Varnish, Paint / PU, Laminates, Veneers and mention the %)
Flush doors Steel Door Granite/Stone Others
Finishes(3) Finishes(1) Finishes(2) Finishes(3) Finishes(1) Finishes(2) Finishes(3) Finishes(1) Finishes(2) Finishes(3)
Vibrant Paint
Veneers (50%)
Varnish (50%)
Varnish (50%)
Varnish (50%)
 the • Solid wood = Durian
Q7. According to you what are the current trends in the door approximat • uPVC = Fenesta, Shine, K
industry in Delhi NCR? e market •
Branded WPC (Hybrid polymer door
suppliers
size of
Material Designs (AesColors / Tex Branded vs Others doors Solid wood dWood Polyme Flush doors Steel doors
industry is
If customer It makes theColor doesn'Demand is always there fCOVID had hit the sales very badly, but now the market is coping up and in c
As mentioned earlier, In Light brown,Non Branded only. As non-Not aware
The better uropian teak Light brown,Demand is always there for unbranded doors, as prices are lower than the branded companies and w
The better uropian teak usage and stong wood and light weight wood,
the better Matterial and Papular wood, Pine wood, and teak wood usage
 • Solid wood = Durian, DS Wood, GSM doors, OP doors, Guntier, etc.
uPVC = Fenesta, Shine, Koemmerling, Signature, Encraft, Window Magic, etc. 9B. What is the av
WPC (Hybrid polymer door) = Floresta, Fenesta, Alstone, Ecoste, Hardy
suppliers Smith,suppliers
Unbranded etc. Branded s
uPVC Others (MenSolid wood dWood Polyme Flush doors Steel doors uPVC Others (MenSolid wood dWood Polyme
market is coping up and in coming 2 months, the sales will increase and again gain in the market 20 5

branded companies and wood studio is better quality doors, 25

20
20
9B. What is the average sales (nos.) per supplier? Is there any seasonality (peak months having high output)?
Branded suppliers Unbranded suppliers
Flush doors Steel doors uPVC Others (MenSolid wood dWood Polyme Flush doors Steel doors uPVC Others (Men
10 10 5 As per view, 100 100 150 150 100
10-15 15-20 in Gaziabad 20-30
20 40-50 60
15 10 45 55 500
15 10 50 55 500
 9B. Number of suppliers (manufacturers) in the Delhi NCR
Branded suppliers (Value in Lakhs) Unbranded suppliers (Value in Lakhs)
Solid wood dWood PolymeFlush doors Steel doors uPVC Others (MenSolid wood dWood Polyme Flush doors Steel doors
180 120 75 75 120 600 600 720 600
10-15/month 100-200/month
1000 600 2000 1200
1200 1000 3000 1500
1500 1000 1200 1500
 door
10.  What is your general11.Are
outlookany
ondoors imported?
the real Mention
estate industry / region)?13.How does the unorganized (un-bra
(cityindustry
ers (Value in Lakhs) Company Country of operates?
Last 5 yearsNext
growth
5 years (outlook)
name origin USP Who areModusStocking
operandipattern, seasonality
uPVC Others (Men
the key
500 30% 40-45% As we are maBy stocking Stock differe
In residenti In most of the cases, flush doors and s
30% 35-40% In residential segment, the house owners are the k
800 30% 40-45%
500 30% 35-40%
 (only for approximat tion or door separately? segments quality
s the unorganized (un-branded) marke dealer / e% fixed sizes accessories (Door (types), standards?
distributor) provided for and accessories What is the ((any
Door finishescolors patters (Ask for hardware frequency ratings like
multiple and form? different associated include of door ISI, Fire
type of (only for type of with Door replacemen Ratings,
Laminates/VCompletely customers decision 6:3, this sta Lock / HandleNo all are i 15ys ISI rating / Branding
he cases, flush doors and solid wood doors are made to order. CIn residentiaDoor knobs, Yes Not aware No
he house owners are the key decision 2m0-30% 10% 4*6, 3*6, 4*Door Lock ,Door Handle Not aware ISI rating / Branding and better Quality
10% 4*6, 3*6, 4*Door Lock ,Door Handle Not aware ISI rating / Branding and better Quality
10% 4*6, 3*6, 4*Door Lock ,Door Handle Not aware ISI rating / Branding and better Quality
randing and better Quality,
randing and better Quality,
randing and better Quality,