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An Experimental Approach To Making Retail Store Environment Decisions

This document summarizes a 1992 journal article titled "An experimental approach to making retail store environment decisions" published in the Journal of Retailing and authored by Julie Baker, Michael Levy, and Dhruv Grewal. The article has been cited 518 times and read over 3,322 times. The authors' profiles provide information on their publications and citations. Additional related projects by some of the authors are also listed.

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93 views17 pages

An Experimental Approach To Making Retail Store Environment Decisions

This document summarizes a 1992 journal article titled "An experimental approach to making retail store environment decisions" published in the Journal of Retailing and authored by Julie Baker, Michael Levy, and Dhruv Grewal. The article has been cited 518 times and read over 3,322 times. The authors' profiles provide information on their publications and citations. Additional related projects by some of the authors are also listed.

Uploaded by

Parentssjbhs nasatour2020
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/303166632

An experimental approach to making retail store


environment decisions

Article  in  Journal of Retailing · January 1992

CITATIONS READS

518 3,322

3 authors:

Julie Baker Michael Levy


Texas Christian University Babson College
36 PUBLICATIONS   8,050 CITATIONS    30 PUBLICATIONS   3,600 CITATIONS   

SEE PROFILE SEE PROFILE

Dhruv Grewal
Babson College
218 PUBLICATIONS   26,437 CITATIONS   

SEE PROFILE

Some of the authors of this publication are also working on these related projects:

Location of numeric information View project

Reframing the Discount with a Comparison to the Sale Price: Does It Make the Discount More Attractive? View project

All content following this page was uploaded by Julie Baker on 16 July 2016.

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