ESAN GRADUATE

SCHOOL OF
BUSINESS
MBA

18 PROFESSORS

33 COURSES

5 ACADEMIC AREAS

XXXIX ESAN *Business &

Entrepreneurship*

INTERNATIONAL *Innovation & IT*

*Strategy*

WEEK
*Management & HR*
*Marketing*

“Dare to be the change”

JULY 1-5, 2019

International Affairs
Coordinators
List of courses, schedule and professor’s information
Claudia Valencia
Kelly Ibarra
Veronica Monroy

[email protected]
INTERNATIONAL WEEK
Since 1997, twice a year, ESAN Graduate School of Business in Lima - Peru, organizes its International Week.
During this event, especially organized to our Master students, we welcome professors from around the globe, eager to
share their knowledge and expertise with our participants. Our participants will learn about cutting-edge management
issues, global challenges and business practices in the world, living the experience of interacting with over 120 international
students from our partner institutions as well as exchange students.

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SCHEDULE
Courses are scheduled in 3 different turns: Morning, Afternoon, Evening. Participants might take up to 2 courses
Morning
[S1A]: Monday – Thursday 8:20AM - 10:00AM & 10:20AM - 12:00PM, Friday 8:20AM – 10:00AM
[S1B]: Monday – Thursday 8:40AM - 10:20AM & 10:40AM - 12:20PM, Friday 8:20AM – 10:00AM
Afternoon
[S2]: Monday – Thursday 2:00PM - 3:40PM & 4:00PM - 5:40PM, Friday 10:20AM – 12:00PM
Evening
[S3]: Monday – Thursday 7:00PM - 8:40PM & 9:00PM - 10:40PM, Friday 12:20AM – 2:00PM

LIST OF COURSES
Courses are taught in English with 15 contact hours each.

English courses:

Business &
Innovation & IT Management & HR Marketing Strategy
Entrepreneurship

Digital Marketing
[1A]
Doing Business in
Entrepreneurship China [1A]
Innovation Organizational
Morning and emerging Luxury brands
Management and change: the
[S1A, S1B] business models strategy [1B]
Valuation [1B] chameleon way [1A]
[1B]

Visual International
Communication [1B] Business [1B]

Advertising Designing Modern

Management Organizations

Doing business in
BRICS Countries: a
Branding
comparative
Sustainable analysis
Business Modelling
Afternoon
in the Era of Sustainability and
[S2] International
Artificial competitive
marketing: catching
Intelligence advantage:
the growth wave in
rethinking value
emerging countries
creation

Social media The China factor in

marketing Global Business

Evening [S3] Marketing strategy

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Spanish courses:

Business &
Innovation & IT Management & HR Marketing Strategy
Entrepreneurship

Innovación en
modelos abiertos de
negocio [1B]
Gestión de la
Morning Manejo de Equipos
Relación de Lean Thinking [1B]
[S1A, S1B] de Trabajo [1B]
Clientes (CRM) [1A]
Tecnologías de
Información y la
Sociedad Digital
[1A]

Estrategias de
Destrezas críticas
Innovación y responsabilidad
para el liderazgo
Estrategia social y creación de
efectivo
valor
Workshop:
propuestas de
Afternoon negocios del
[S2] mañana centradas Gerencia de
en el cliente. Una Servicios Herramientas para
perspectiva mundial la implementación
Inteligencia
exitosa de la
Organizacional
Modelos de estrategia de
Previsión de negocios
Negocios

Pensamiento
Generando negocios
Estratégico y
Evening [S3] para las grandes
Sistemas Orientados
mayorías
a Resultados

Página 4 de 22
 BUSINESS & ENTREPRENEURSHIP

ENTREPRENEURSHIP AND EMERGING BUSINESS MODELS

Entrepreneurship is a pattern of behaviour that enables us to recognise, evaluate and exploit
opportunities starting from the resources we currently control (at least our ownknowledge or
network) and quickly building more value from that and beyond that. The mission the
entrepreneur embarks on, is both, complex and challenging as he/she constantly has to make
decisions under high uncertainty. Opportunities are fleeting and often difficult to evaluate,
customers are fickle or unaware, resources are scarce and there exists the ever present threat
of competition. In this harsh commercial enviroment the entrepreneur needs to be flexible, but
proceed with caution. He/she needs intuition and selfconfidence, but it is equally important to Professor:
Paolo Taticchi, Ph. D.
recognise that noone can achieve great things alone and that reality can rarely be captured
accurately on a first impression. The objective of this course is to guide students through the
exciting challenge of successfully taking an idea or a technology to market.
Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00

GENERANDO NEGOCIOS PARA LAS GRANDES MAYORÍAS

Distintos retos acechan y oportunidades aparecen para las economías de America Latina. La
población continua en crecimiento y su comportamiento muestra un ensanchamiento de las
clases medias y medias bajas. Dichos consumidores, más exigentes, más educados y con
mayor nivel de ingreso que sus padres se encuentran con una mayor oferta de productos y
servicios; debido a la competencia y tecnología móvil, entre otros. El curso muestra ejemplos
de innovaciones en el Medio de la Pirámide en distintos países de America Latina y en
diferentes industrias que han mostrado atacar efectivamente a dicho segmento. Professor:
Schedule 3: Monday – Thursday 19:00 – 22:40 (break 20:40 – 21:00) & Friday 12:20 – 14:00 Miguel Angel
Montoya, Ph. D.

WORKSHOP: PROPUESTAS DE NEGOCIOS DEL MAÑANA CENTRADAS EN EL CLIENTE. UNA

PERSPECTIVA MUNDIAL
Este curso de emprendimiento e innovación tiene como eje central la generación de ideas
exitosas de negocios con perspectiva internacional. El estudiante descubrirá cómo es él como
emprendedor, cuál es su estilo predominante de pensamiento, su nivel de inteligencia
emocional, sus aptitudes y habilidades para emprender. Posteriormente, tomará como eje las
tendencias mundiales del consumidor para el desarrollo de una propuesta, y se familiarizará
con algunas técnicas de innovación como Desing Thinking para llegar a plantear un negocio
centrado en el consumidor del hoy y del mañana con los limitantes existentes en su realidad.
Todo ello será abordado con una metodología eminentemente práctica, en el que “hacer” Professor:
Miriam Martinez, Ph. D.
será la herramienta base para el aprendizaje.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

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 INNOVATION & IT

INNOVACIÓN EN MODELOS ABIERTOS DE NEGOCIO

Los participantes serán capaces de impulsar y participar activamente en procesos de rediseño
e innovación en modelos de negocios basados en el cambio de paradigma de modelos
cerrados a abiertos. El éxito de empresas establecidas y nuevos emprendimientos se explica,
en muchos casos, por una mirada distinta del modelo de negocio más que por una innovación
tecnológica disruptiva. Estos modelos se diseñan rompiendo con paradigmas sobre los limites
clásicos de una “empresa del sector”. Trabajamos con una metodología participativa, tanto
en discusión de ejemplos y casos como en el taller de innovación basado en design thinking.
Los participantes, en grupos, deberán aplicar los conceptos a una situación real de sus Professor:
organizaciones como trabajo final. Luis Silva, Ph. D.

Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00

INNOVACIÓN Y ESTRATEGIA
Es común escuchar acerca del desarrollo de modelos de negocios exitosos, innovadores y
disruptivos. Sin embargo, menor es el entendimiento que existe cuando se pregunta respecto a
la relación entre una innovación y la estrategia que implementa una empresa. Este curso
pretende avanzar en esta línea, al estudiar de qué manera las nuevas tecnologías en el
ámbito de innovaciones de producto y proceso pueden ayudar al establecimiento de
modelos de negocio más robustos y con mejores probabilidades de alcanzar una ventaja
competitiva sostenible en el tiempo.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00 Professor:
Fernando Sánchez, Ph. D.

INNOVATION MANAGEMENT AND VALUATION

This course aims at equipping the students with a conceptual and processual understanding of
innovation in the double perspective of management and finance. It will elaborate upon the
most influential approaches on this field and on practical tools of financial valuation. These
concepts will be discussed in an interactive mode by sharing examples and case studies of
companies that have successfully managed their innovative challenges.
1. Innovation, Entrepreneurship, and Wealth Creation
2. Open Innovation, Co-Creation and Crowd-Creation
3. Practical Tools for Product Development Professor:

4. Innovation Financial Valuation Using Damodaran’s Spreadsheets Renato De Freitas

5. Case Studies Presentation and Discussion Barbosa Pereira, Ph. D.

Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00

Página 6 de 22
INTELIGENCIA ORGANIZACIONAL
Desde su creación, la Informática Administrativa ha buscado apoyar el proceso de toma de
decisiones para una operación eficiente y eficaz en las organizaciones. El crecimiento de las
comunicaciones y la movilidad de las aplicaciones ha generado una cantidad exagerada de
información de la cual es difícil partir para discriminar lo importante y tomar decisiones
certeras. Las herramientas de inteligencia organizacional han evolucionado para permitir dar
seguimiento personalizado a consumidores e identificar patrones importantes en el desarrollo de
las actividades del mercado, facilitando respuestas ágiles a los cambios, por lo que es vital
Professor:
entender los modelos tecnológicos disponibles. Guillermo Rodríguez,
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00 Ph. D.

SUSTAINABLE BUSINESS MODELLING IN THE ERA OF ARTIFICIAL INTELLIGENCE

This course aims at discussing the economic, managerial, societal and ethical challenges of
business modelling in a moment where artificial intelligence becomes more real than ever
revealing both one of the most promising technological endeavours of human history and at
the same time one of the biggest challenges mankind ever faced. By quoting examples from
different industries and geographies, a dynamic discussion on today’s disrupting business
models will be conducted to assess the strategic, long-term, and societal impacts of these and
possible solutions to overcome the most compelling threats.
1. Sustainability and Corporate Social Responsibility Professor:
2. Business Modelling Ontology and Design Renato De Freitas

3. Gartner’s Hype Cycle for Artificial Intelligence Barbosa Pereira, Ph. D.

4. Responsible Use of Emerging Technologies

5. Case Studies Presentation and Discussion
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

TECNOLOGÍAS DE INFORMACIÓN Y LA SOCIEDAD DIGITAL

El advenimiento de Internet y el abaratamiento de las tecnologías de información,
promoviendo su disponibilidad en todo momento y lugar, han transformado las diferentes
maneras en que la sociedad se desenvuelve. Este curso aborda y analiza el impacto de la
tecnología en la transformación de la sociedad en los ámbitos familiar, laboral, político,
comercial y educativo. Se identifican las nuevas reglas de interacción, además de los riesgos y
oportunidades que emergen. Finalmente, se establecen rutas de acción para aprovechar las
tecnologías como herramientas para un cambio social y económico positivo e intencional.
Professor:
Schedule 1A: Monday – Thursday 8:20 – 12:00 (break 10:00 – 10:20) & Friday 8:20 – 10:00 Guillermo Rodríguez,
Ph. D.

Página 7 de 22
 MANAGEMENT & HUMAN RESOURCES

DESTREZAS CRÍTICAS PARA EL LIDERAZGO EFECTIVO

En este curso revisaremos lo que literatura considera las destrezas críticas de un líder: influenciar
a otros, motivar a terceros, y tomar decisiones racionales. El curso inicia con una revisión
teórica de las destrezas que permita un mejor entendimiento de cada una de ellas. Luego, el
curso recurre a una variedad de actividades académicas (e.g., casos) y vivenciales que
permitan evaluar, de forma cuantitativa, las fortalezas y debilidades de los participantes con
relación a cada destreza. Finalmente, la evaluación se utilizará para identificar mecanismos
que permitan avanzar las destrezas gerenciales de los participantes.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00 Professor:
Otmar Varela, Ph. D.

GERENCIA DE SERVICIOS
El sector terciario de los servicios representa -en la inmensa mayoría de los países- el sector
mayoritario en sus respectivas economías. De ahí la importancia de entender, caracterizar e
indagar sobre los retos de este sector. En este curso, después de realizar una taxonomía de los
diferentes tipos de servicio, se estudiarán las estrategias tanto estructurales como gerenciales
que permitan diseñar el servicio requerido. Se estudiarán las dimensiones de la calidad en
servicio y las condiciones para ofrecer garantía sobre el servicio prestado. Por último, se
aplicarán las técnicas “lean” al diseño de servicios y se revisarán los criterios claves de aquellas
Professor:
empresas que han sido exitosas innovando en este sector.
Jose Luis Gimenez,
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00
Ph. D.

MANEJO DE EQUIPOS DE TRABAJO

Este curso explica teorías relacionadas con equipos de trabajo en organizaciones. Mediante la
discusión de estas teorías, se espera que el participante mejore las destrezas requeridas para
manejar equipos como para funcionar como un miembro de ellos. Para asegurar un mejor
entendimiento teórico, el curso posee un alto componente vivencial. Los participantes tendrán
oportunidad de aplicar conceptos en entornos simulados (casos de estudio) y actividades
dentro y fuera de clase. Una lista enunciativa de los tópicos que se discuten incluye: a)
modelos gerenciales de manejo de equipos, b) procesos críticos de equipos c) sistemas de
soporte de equipos y d) evaluación de destrezas de trabajo en equipo. Professor:

Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00 Otmar Varela, Ph. D.

Página 8 de 22
MODELOS DE PREVISIÓN DE NEGOCIOS
Los dirigentes al interior de las empresas están confrontados a tomar decisiones del tipo:
estimar la demanda de productos o servicios, gestión eficaz de stocks, estimar la capacidad
de producción para el lanzamiento de un nuevo producto o definir la fuerza de ventas. Este
curso tiene por objetivo ofrecer respuestas a estas preguntas a través de la presentación y
desarrollo de los métodos de promedios móviles, el método de Winter para ventas que siguen
un patrón estacional y por el método de Box & Jenkins. Al finalizar el curso cada participante
estará en condiciones de elegir y aplicar el método de pronóstico pertinente para una serie de
Professor:
ventas.
Ruben Chumpitaz,
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00
Ph. D.

ORGANIZATIONAL CHANGE: THE CHAMELEON WAY

How to change your organization effectively? And, how to do this by energizing people instead of
turning them against necessary changes in your organization? If you are interested in this, the
course on “Organizational Change: The Chameleon Way” suits you well.
Changes in organizations unleash various reactions; reactions which are often labeled as
“irrational” as they trigger levels of resistance that make changes complex and difficult.

Paradoxically, these so-called irrational reactions are quite normal if organizations, people and
Professor:
change processes are understood. Peter Senge describes it in a catchy way with “people do not
Mark Govers, Ph. D.
resist change, they resist to be changed”. It is essential that managers start to learn this, if they
want to become effective change agents.
In the course, you will be introduced to the amazing world of “irrational behaviors” in
organizations. You will get the opportunity to learn and experience different change
approaches based on the “colored change” theory. It helps you as a change agent to
develop chameleon change competencies. And, you will get the opportunity to learn about
leadership and to assess your leadership style. These learnings will help you to develop more
effective organizational change capabilities; especially, as continuous change is becoming the
rule rather than the exception in most organizations. Furthermore, you will be challenged to
apply the learned insights to your own organizational reality.
Schedule 1A: Monday – Thursday 8:20 – 12:00 (break 10:00 – 10:20) & Friday 8:20 – 10:00

Página 9 de 22
 MARKETING

ADVERTISING MANAGEMENT
The objective of this course is to introduce the key concepts, theories and methodologies
relating to the world of advertising. We will adopt a perspective that will blend historical,
theoretical, practical and critical aspects of advertising, media, marketing communications
and branding. We will cover the basics of strategic planning, creativity, communication, media
planning, and advertising effectiveness measurement. But we will also specifically address
topics that influence advertising practices, such as changes in the media landscape, changes in
consumer habits and scrutiny, changes in technologies, and changes in the society. We will
Professor:
therefore draw on several exciting disciplines such as marketing, sociology, communication
Dina Rasolofoarison,
science, psychology, anthropology, and cultural studies.
Ph. D.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

BRANDING
Participants will learn the power of brands, the elements of brand meaning and identity, and
how to design, build, and leverage brands. Brand examples across many industries and product
categories as well as interactive exercises will be used to reinforce specific concepts. You’ll
learn why strong brands are critical to success. We will study brand architecture, identity
standards, and brand assets to build strong brands. Participants will learn to apply the brand
management process including positioning, differentiation, and equity building. In almost every
industry, strong brands sell more, earn more, and last longer. This course covers the creation and Professor:

leveraging of strong brands, for marketers, general managers, and consultants. Josep Gali, Ph.D.

Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

DIGITAL MARKETING
Consumer Behavior is changing with the advent of internet. Consumers search on internet to
find out more information about products and services whose advertisements they have seen
on television or print. Whereas traditional mass media is ‘push,’ search is a ‘pull’ based medium.
Consumers actively seek information about products or services that they desire. Hence search
engine marketing (SEM) captures the ‘interest’ and ‘intent’ of consumers. This is what makes
digital marketing so powerful. Since it captures intent, the conversion rates of search engine
marketing are much higher than any other form of digital media such as social media. Professor:
Don't have big budgets to lavish on advertising? Do search advertising with a fraction of budget! Seema Gupta, Ph. D.
Run live campaigns! Work on Google Ads!
Schedule 1A: Monday – Thursday 8:20 – 12:00 (break 10:00 – 10:20) & Friday 8:20 – 10:00

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GESTIÓN DE LA RELACIÓN DE CLIENTES (CRM)
Ofrecer al participante una comprensión amplia de los conceptos fundamentales del
marketing relacional y muy particularmente de la gestión de la relación con los clientes. El
propósito de este curso es brindar las herramientas que permitan comprender y desarrollar la
gestión de la relación con los clientes, aplicando nuevas tecnologías, procesos y modelos que
incluyen desde el Business Intelligence al e-CRM. Una visión crítica de las prácticas comunes
desarrolladas por diferentes empresas será puesta en evidencia y se insistirá en las condiciones
necesarias para desarrollar una estrategia de marketing relacional. Se brindará un particular
Professor:
énfasis a la relación entre la calidad de servicio, la satisfacción y la lealtad de los clientes así
Ruben Chumpitaz,
como a la creación de valor dentro de un entorno online.
Ph. D.
Schedule 1A: Monday – Thursday 8:20 – 12:00 (break 10:00 – 10:20) & Friday 8:20 – 10:00

INTERNATIONAL MARKETING: CATCHING THE GROWTH WAVE IN EMERGING COUNTRIES

This course provides an overview of the main marketing management concepts and practices
in today’s fast developing economies with a special focus on Africa, Latin America and Asia.
Marketing is the business function that draws the majority of public scrutiny and concern with
regard to internationalization and the course should give participants a sense of the complexity
of international decision-making in the emerging countries context.
Participants will learn how to scan the environment, perform market studies, evaluate buyer and
consumer behaviour, launch new products, and choose a coherent marketing-mix strategy in the Professor:
context of emerging countries. Claude Chailan, Ph. D.
Particular emphasis will be made on the following issues: Emerging countries’ business models,
strategies for low-income countries vs high-income ones, marketing at the bottom of the
pyramid, international vs local branding, sustainability and marketing integrity in an international
setting.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

LUXURY BRANDS STRATEGY

This course explores the specificities of marketing in the luxury sector. Since brands are
intangible assets, creating and nurturing a strong brand is always a challenge. This is particularly
true for luxury goods markets, where brand identity and image have a dramatic impact on
customers’ purchasing decisions. The course combines the most recent luxury brand
management knowledge with practical application and develops a framework for
understanding the key components of luxury marketing. Participants will learn how to manage
luxury brand assets and equity by controlling a brand and communicating its advantages. Professor:
The course is structured around three main dimensions: (a) It first provides an overview of luxury Claude Chailan, Ph. D.
brand management, starting from history, brand functions and the specificities of luxury brand
equity; (b) It then delivers a set of tools for effective luxury brand management; (c) Finally, the
course focuses on the challenges faced by the luxury industry from a societal perspective and
discusses current luxury marketing issues.
Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00

Página 11 de 22
MARKETING STRATEGY
Participants will gain a thorough understanding of marketing strategy, how to find and assess
market opportunities, and how to design the elements of the marketing mix to create effective
marketing plans. Topics covered include identifying and assessing market opportunities,
leveraging core competencies to optimize market success, choosing go-to-market strategies,
segmentation, targeting, and positioning, and designing offers to differentiate brands from the
competition and optimize customer value perceptions. In this interactive seminar, team activities
and case studies will be used to reinforce and apply concepts. Participants will leave with the Professor:
ability to create effective strategic marketing plans. Josep Gali, Ph.D.

Schedule 3: Monday – Thursday 19:00 – 22:40 (break 20:40 – 21:00) & Friday 12:20 – 14:00

SOCIAL MEDIA MARKETING

Social media has helped give consumers a voice, connect them with their friends and other
like-minded consumers, and has given them considerable power over marketers and brands.
The course will give perspectives on how consumers are shaping the brand along with
marketers. Social media has also impacted the marketing mix. Marketers are using crowd
sourcing to discover new product ideas, providing customer service through social media
channels and allowing consumers to set prices. The course will give an overview of how social
media is also transforming organizations by altering the relationship between various functions. Professor:
Marketing is spending more on technology than the IT function of the organization. Some Seema Gupta, Ph. D.
operations such as call centers for customer service are being reassigned to social media and
are hence coming under the scope of marketing. Social media offers network effects, which
has the potential to spread an idea exponentially. The course will equip students with the
relevant knowledge, perspectives, and practical skills required to develop strategies that
leverage the opportunities inherent in social media for achieving business and marketing goals.
Students will be able to understand the strengths and weaknesses of different social media
platforms and choose the ones that match the marketing objectives and measure the
effectiveness.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

VISUAL COMMUNICATION
We are exposed to thousands of visual messages on a daily basis (via social media, television,
billboards, magazines, internet sites, product packaging, road signs etc.). Although we learn at
school how to read text, we don’t usually learn anything about how to read images. The
objective of this course is to introduce the key concepts, theories and methodologies relating to
the recently developed field of Visual Communication. Research into this area draws on several
exciting disciplines such as: vision sciences, cognitive psychology, social psychology, graphics
and design principles, semiotics, visual rhetoric, film analysis, media aesthetics, cultural studies
Professor:
and anthropology. Upon completion of this module, students will understand how people see,
Dina Rasolofoarison,
how visual communication occurs and how people interpret and make sense of visual images.
Ph. D.
They will also be able to analyse and interpret visual images themselves. In an era when
communication has shifted away from written modes to more visual ones, it is important to know
how to analyse, interpret and understand the visual world around us.
Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00

Página 12 de 22
 STRATEGY

DESIGNING MODERN ORGANIZATIONS

It is striking to see that many organizations are in the so-called vicious circle of bureaucratization,
even when they are looking for agile alternatives to resolve its negative effects. We will start with a
business game to understand on the one hand the problems of bureaucratization in organizations,
and on the other hand to explore agile alternatives for it. These alternatives are grounded on the
well-established socio-technical organizational theory. We will also discover what it means to
develop matching alternative information models, and how to change from a bureaucratic to an
agile organization. Professor:
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00 Mark Govers, Ph. D.

DOING BUSINESS IN CHINA

Since 2011, China has been the world's second largest economy after the United States and
important trading partners for both developed and emerging countries around the world. As
the Chinese market presents many unprecedented opportunities, it also presents many
potential challenges and risks of doing business in China. We will explore China in several
different aspects, such as business culture and environment, government policies, and market
growth opportunities in China. If you are entrepreneurs or owners/managerial staff of business
start-ups, e-commerce, international companies, or just anyone who would like to explore the
Professor:
business opportunities in China, this course provides you a better understanding and insights of the Ronald Lau, Ph. D.
contemporary business environment in China.
This course will use business cases from small businesses, start-ups, and foreign companies, which
need to increase their footprints in the growing market in China.
Schedule 1A: Monday – Thursday 8:20 – 12:00 (break 10:00 – 10:20) & Friday 8:20 – 10:00

DOING BUSINESS IN BRICS COUNTRIES: A COMPARATIVE ANALYSIS

This course is designed to give students a basic but clear and comprehensive knowledge and
understanding of key economic, social, legal, cultural and market related issues important for
doing business in BRICS countries in general and Russia in particular. It combines pieces of
theory with quite pragmatic cases and exercises of applied character. During the course,
students are very welcome with their questions and comments.
The main goal of the course is to build a basic framework to enable students to understand the
socioeconomic, marketing, legal and cross-cultural aspects of conducting business in the BRICS
countries. This course provides a practice oriented overview of running business activities there. It Professor:
Vladimir Kolchanov,
is also expected that by the end of the course students will have a solid understanding of the key
Ph. D.
decision areas in international business and an appreciation of how to apply key frameworks and
tools for selecting target markets and segments, planning marketing mix and conducting business
negotiations with potential counterparts in the BRICS countries with the special emphasis on
Russia.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

Página 13 de 22
ESTRATEGIAS DE RESPONSABILIDAD SOCIAL Y CREACIÓN DE VALOR
La estrategia de responsabilidad social empresarial y creación de valor, aparece como el
centro del discurso empresarial y social a partir de la segunda mitad del siglo XX y toma
relevancia en este siglo. En un mundo en crisis de sustentabilidad, y de recurrentes crisis sociales
ocasionadas en parte por una inadecuada gestión de los impactos y los valores de la empresa,
las empresas se ven obligadas a la adaptación inmediata de su modelo de negocio, a los
factores sustentables y de valor compartido con la sociedad. Esto permite generar modelos de
negocios inclusivos en donde los beneficios alcancen a los diferentes grupos de interés de la
Professor:
empresa. Para que estos modelos de negocios sustentables, produzcan y brinden resultados
Osmar Arandia, Ph. D.
eficaces, hace falta una correcta interpretación de los escenarios y necesidades de los grupos
de interés, una visión de cuidado con los impactos, y un análisis de las capacidades y recursos
externos precisas. Para ello es necesario el desarrollo de un sistema de gestión sustentable
desde una perspectiva estratégica que se inserte dentro del denominado ciclo estratégico, y
que de valor a los diferentes grupos de interés con los que interactúa la empresa.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

HERRAMIENTAS PARA LA IMPLEMENTACIÓN EXITOSA DE LA ESTRATEGIA DE NEGOCIOS

A través de discusión de casos y trabajo en grupos en formato taller, los participantes
incorporarán conceptos y herramientas para una mejor implementación de la estrategia o
modelo de negocios. Se reúnen en el curso aspectos de consistencia interna del modelo de
negocios y muy especialmente aspectos de control estratégico, es decir, cómo lograr
comportamientos alineados con la estrategia definida. El curso toma una orientación integral
de las trabas internas en el proceso de implementación de la estrategia, ofreciendo algunas
respuestas a las siguientes preguntas: ¿todos en la organización saben lo que deben hacer?
¿todos quieren hacerlo? ¿todos pueden hacerlo? Professor:

Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00 Luis Silva, Ph. D.

LEAN THINKING
Las exitosas técnicas japonesas introducidas en las últimas décadas se han consolidado en lo
que se conoce hoy en día como estrategias “lean” o pensamiento esbelto. En este curso se
presentarán tanto las prácticas (Kaizen, JIT, Kanban, TPM, SMED, Poka Yoke, 5 S) como los
principios (valor, cadena de valor, flujo, halado, perfección) que rigen esta metodología,
haciendo uso de casos prácticos (HP, Zara, Southwest Airlines) donde estas técnicas han
permitido mejorar la eficiencia y eficacia de las empresas. Mediante un caso vivencial
desarrollado en el aula, se estudiarán los retos de implantación de estas técnicas.
Professor:
Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00
Jose Luis Gimenez,
Ph. D.

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INTERNATIONAL BUSINESS
This is an interactive course integrating the students’ existing knowledge about the global
economic and business environment and applying it to the most important international
business issues. This course provides a comprehensive picture and decision oriented overview of
various international business aspects by analysing features, trends and best practices in the
field. Along with that, taking into account the rapid development of emerging markets, the
course gives clear understanding of key issues making those markets different.
The course aims at developing the necessary knowledge and skills needed to prepare future
Professor:
managers to operate in the international/global environment, at creating an enduring
Vladimir Kolchanov,
advantage for them in a competitive global marketplace and at linking the material covered
Ph. D.
during the classes to the practice of international business. The goal of this course is to build a
basic framework to enable students to evaluate, describe, and design international business
activities with practical insights into the real world.
The key topics comprising the subject are:
 Managing in the Global Marketplace
 National Differences in Legal Systems and Culture
 International Business Strategy
 Entry Strategies and Foreign Direct Investment
 Organization of International Business
 Exporting-importing and Countertrade
 Global production, Outsourcing and Logistics
 Global Marketing and R&D
 International Business in Emerging Markets
Schedule 1B: Monday – Thursday 8:40 – 12:20 (break 10:20 – 10:40) & Friday 8:20 – 10:00

PENSAMIENTO ESTRATÉGICO Y SISTEMAS ORIENTADOS A RESULTADOS

La estrategia empresarial aparece como el centro del manejo empresarial en este siglo. En un
mundo complejo en el que la velocidad del cambio, y el cambio mismo son un dato de la
realidad, obliga a la adaptación inmediata de la empresa a los factores volátiles del entorno,
hecho que se produce a través de la toma de las decisiones adecuadas. Los modelos de
negocio se suceden sin solución de continuidad y obligan a la empresa a ser cada vez más
ágil y flexible. Para que estos procesos se produzcan y brinden resultados eficaces, hacen falta
una correcta interpretación de los escenarios, una visión de largo plazo y un análisis de las
Professor:
capacidades y recursos externos precisas. Para ello es necesario el desarrollo de un sistema de
Osmar Arandia, Ph. D.
planificación estratégica que se inserte dentro del denominado ciclo estratégico. Se
desarrollan cinco unidades de aprendizaje: 1. Fundamentos de la estrategia, y modelo de
negocio 2. Evaluación interna y externa de la empresa 3. Recursos y Capacidades Dinámicas 4.
Instrumentos de análisis estratégico y 5. Implementación.
Schedule 3: Monday – Thursday 19:00 – 22:40 (break 20:40 – 21:00) & Friday 12:20 – 14:00

Página 15 de 22
SUSTAINABILITY AND COMPETITIVE ADVANTAGE: RETHINKING VALUE CREATION
Sustainability is one of the key issues of today society. A quoted definition of sustainability and
sustainable development is “sustainable development is development that meets the needs of
the present without compromising the ability of future generations to meet their own needs”.
Such a definition leads to the three pillars of sustainability, that are the economical, social and
environmental dimensions. The concept of sustainability is therefore close to the concept of
“quality of life”. In this context, businesses that are often referred as part of the problem, can be
part of the solution. As a consequence, policy makers, industry leaders, society and academics
with different backgrounds are dealing with sustainability trying to understand how this affects Professor:

traditional way of doing business, and, as well, how traditional businesses are affected by Paolo Taticchi, Ph. D.

sustainability.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

THE CHINA FACTOR IN GLOBAL BUSINESS

Since adopting an “open door” policy in 1978, China has achieved a substantial economic
growth of over 10% a year and is now the second largest economy in the world. By attracting a
significant amount of foreign direct investments (FDI) to upgrade the infrastructure and
technology over the years, China has become the “Manufacturing Center of the World” and
the largest exporter of many product categories.
As China continues to gain more influence on the global economy and begins to threaten the
West’s dominance in areas such as core technology and innovation, conflicts and confrontations
Professor:
have erupted with its major trading partners, especially the United States. In this course, you will
Ronald Lau, Ph. D.
learn how the Belt and Road Initiative, Made in China 2015, and the Greater Bay Area will affect
the global business in years to come.
This course will use business cases from well-established companies to exemplify the alignment
of their strategic business directions and the latest initiatives fully supported by the Chinese
government.
Schedule 2: Monday – Thursday 14:00 – 17:40 (break 15:40 – 16:00) & Friday 10:20 – 12:00

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 PROFESSORS BRIEF

PROFESSOR: OSMAR ARANDIA, Ph.D.

El Dr. Osmar Arandia estudió la licenciatura en Administración de Empresas en el ITESM campus

Monterrey terminando sus estudios profesionales en 1993. Posteriormente obtuvo su maestría en
Mercadotecnia por la EGADE Business School en 2011. Tiene un doctorado en Ciencias de la
Administración por la EGADE Business School en el 2012. Su especialidad es estrategia y
responsabilidad social, y el título de su tesis es Humanistic Management: A case study from the Steel
industry.Sus intereses de investigación se centran en la responsabilidad social, la ética en los
Universidad de negocios y la gestión humanista. En cuanto a experiencia profesional, Osmar ha ocupado el cargo
Monterrey
de director académico de administración en la UDEM, ha sido también director de desarrollo
estratégico en la UCC, y coordinador de posgrados de negocios en la misma institución.
En la industria se ha desempeñado como directivo de áreas comerciales y de mercadotecnia en
diversas empresas tanto de la industria como de los servicios.

PROFESSOR: CLAUDE CHAILAN, Ph.D.

Dr. Chailan is a Professor and Programme Director at EM Strasbourg Business School. Claude has a
great amount of international experience, having lived, studied and worked in many different
countries all along his professional life. He has taught at various institutes around the world, including
SWUFE in Chengdu, ESAN in Lima, ESA in Beirut, CFVG in Hanoï, and Aalto EE in Taïwan and has
consulted for a number of national and international companies including: L’Oréal, Virbac, Leclerc,
Extrême and Al Marsa. Dr Chailan’s research focuses on the links between marketing and strategy in
EM Strasbourg the fields of Luxury Goods and Services Management, Brand Management, Brand Strategy, Business
Business School
Models and, International Business. Claude’s work has been widely published in leading academic
journals including: The Journal of Marketing Management, The Journal of Product and Brand
Management, Euromed Journal of Business, The International Journal of Trade and Global Markets,
The Journal of Competitiveness and Strategy and Critical Perspectives on International Business to
name a few. Dr Chailan received his Master’s degree from ESSEC Business School in Paris and his
diploma in Political Sciences from IEP – Aix-en-Provence. He also holds a PhD. in Management from
the University of Nice Sophia-Antipolis, France

PROFESSOR: RUBEN CHUMPITAZ, Ph.D.

Profesor principal del departamento de Marketing y Negocios Internacionales y actualmente tiene
el cargo de Director de Investigación en el IESEG School of Management que es miembro de la
universidad Católica de Lille en Francia. El Dr. Chumpitaz recibió el grado de Magister de ESAN en
1987 y en 1995 y 1998 recibió los títulos de M.B.A. y PhD. En Marketing de la Louvain School of
Management en la Universidad Católica de Lovaina en Bélgica.

IESEG School of
Management

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PROFESSOR: RENATO DE FREITAS BARBOSA PEREIRA, Ph.D
PhD in Management Sciences from the Université Paris Dauphine and a Master's Degree in Business
Sciences from ISCTE. He has completed advanced training in Business Strategy at the Sloan School
of Management at the Massachusetts Institute of Technology. An Associate Professor at the
Autonomous University of Lisbon, where he was a member of the Scientific Council and Scientific
Coordinator of the MSc in Business Management, Integrated Researcher of OBSERVARE / UAL
(Research Center evaluated by FCT) and ISCTEIUL Guest Professor. Professor Pereira is the author, co-
ISCTE University author and editor of several scientific publications, namely books, book chapters, international
Institute of Lisbon
Lisboa conference papers and scientific articles in indexed journals, namely Scopus and ISI / Web of
Science. In addition, he is a reviewer of more than a dozen international scientific publications.

PROFESSOR: JOSEP GALI, Ph.D

Vice-Dean for Undergraduate Students at EAE BS (Planeta Group) from 2015. Visiting professor at UPF
(Barcelona)
My research from 2007 focus on the integration of Sustainability Eco and Social issues in the
Corporate and Marketing Strategy to add value to the companies and to the customers. I was the
Director of the CREAFUTUR Outlook 2013 project at Creapolis, and published the Spanish version of
EAE Business Sustainability Marketing (www.sustainability-marketing.com) as a co-author, with Frank Belz (TUM
School
Munich) and Kent Peattie (Cardiff University).
After my graduation at ESADE (84) and 3 years in the industry, I went to HEC Paris to get a Ph.D. in
Management Sciences. My doctoral research was conducted by Jean-Noël Kapferer, one of the
leading scholars on consumer behavior and brand management. I have been teaching marketing
and consumer behavior at ESADE and many other Universities for 25 years, and directing Executive
Education courses on brand management, luxury management and fashion management.
In my last years at ESADE I have been teaching Marketing in the English section of the MBA, an
undergraduate course on Luxury Management as well as an Executive Education seminar in the
same field. I have been visiting for 4 years at the International MBA at the Universitat Autònoma de
Barcelona, and invited to ESAN (Peru), Universidad Adolfo Ibáñez (Chile); Universidad del País Vasco
(Bilbao); CEU Abat Oliva (Barcelona) and many other Business and Management Schools.

PROFESSOR: JOSE LUIS GIMENEZ, Ph.D

Ingeniero Electricista (USB, Caracas, 1975), Master of Science en Ingeniería Eléctrica (Imperial
College, Londres, 1978), Docteur en Sciences (Université Paul Sabatier, Toulouse, 1989). Después de
trabajar sus primeros años en el ámbito de la consultoría de ingeniería, ha combinado sus funciones
de consultor independiente con las de profesor en diversas universidades y escuelas de negocio a
nivel internacional. Ha desempeñado asimismo cargos gerenciales en el mundo académico. Sus
áreas de experticia son la gestión de operaciones (manufactura y servicios), la gestión de cadenas
de suministro y los métodos cuantitativos (optimización y simulación) para la toma de decisiones
IE Business
School gerenciales. Actualmente es profesor titular del IESA (Caracas) y es profesor invitado de ESAN (Lima),
Instituto de Empresa Business School (Madrid) e International School of Management (París).

Página 18 de 22
PROFESSOR: MARK GOVERS, Ph. D.
PhD. In management sciences at the Radboud University from Netherlands. Since 2006, he is an
academic scholar at Maastricht University. As (visiting) professor, he lectures information,
management, and organizational science in The Netherlands and in Colombia. He is an out-of-the-
box thinker and works at the intersection between developing, applying and teaching knowledge
focused on socio-technical issues. Besides his academic work, he created his own consultancy
called Archypel Consulting, its projects are related to re-balancing the intersection between

Maastricht structures, cultures, people and IT systems. He enjoys helping managers and leaders with
University organizational and managerial issues. He is well known for giving challenging knowledge-tainment
lectures and workshops.

PROFESSOR: SEEMA GUPTA, Ph. D.

Associate Professor in Marketing and Chairperson Post Graduate Program in Enterprises
Management (PGPEM) at the Indian Institute of Management Bangalore. Professor Gupta has
remained up-to-date with trends in her field and specializes in Digital Marketing. With over 18 years
of combined work experience in corporate and academia, she is passionate about
entrepreneurship and advises start ups. Professor Gupta has won the prestigious EFMD Case Writing
Competition for 2011 and ISB-IVEY Case Competition 2011. Professor Gupta provided strategic
Indian Institute of
marketing consultancy for turnaround of tea marketing company and a seed marketing company
Management in
Bangalore and has presented papers in conferences across the world. Professor Gupta holds a Ph.D. from
Mohanlal Sukhadia University, Udaipur, an MBA at the RA Podar Institute of Management, University
of Rajasthan, Jaipura, and a BA (Economics, Psychology and Statistics) at Rajasthan University,
Jaipur, where she graduated with honors.

PROFESSOR: VLADIMIR KOLCHANOV, Ph. D.

Dedicated, resourseful and goal-driven professional educator, committed to creating a classroom
atmosphere that is stimulating and encouraging to students. Strive to build student self-esteem and
encourage understanding of cultural diversity, gender differences and physical limitations.
Demonstrated ability to consistently individualize instruction, based on students' needs and interests.
More than 30 years of experience in managerial and business education. Solid experience in
business outside of academia in top management positions. Accustomed to working in a

International multicultural environment. Actively involved in applied research and consulting activities.
Management Institute
Accreditation expert of EPAS and AMBA. Co-author of one of the most popular in Russia marketing
of St. Petersburg
textbook.

Página 19 de 22
PROFESSOR: RONALD LAU, Ph. D.
Professor Lau is an Associate Professor of Business Education, Operations Management of ISOM,
Hong Kong University of Science and Technology (HKUST) since 2013. In 1999, he obtained his PhD in
Management Science by the University of Alabama. His research areas of expertise are: Operations
management, Enterprise resource planning, SAP software applications, Supply chain management
and Quality management. Professor Lau has taught many courses in advanced supply chain
management and enterprise resource management for executive programs at HKUST. Staying close
Hong Kong to the current industry practices, Professor Lau also maintains an active connection with
University of Science
& Technology management in financial, logistics, information technology, and business consulting industries. Over
the years, he has completed many consulting projects for logistics, financial, manufacturing, and e-
learning businesses.

PROFESSOR: MIRIAM MARTINEZ, Ph. D.

Ph.D. en Ciencias Económicas y Empresariales, especialidad en Marketing, con mención
internacional y calidad, y Máster en Marketing y Comportamiento del Consumidor de la Universidad
de Granada (España). Posee un Máster Executive en Derecho Empresarial del Centro de Estudios
Garrigues, en colaboración con Harvard Law School, y un doble grado en Derecho y en
Administración y Dirección de Empresas por la Universidad de Granada (España). Profesora visitante
de la Universidad Centroamericana de Managua (Nicaragua). Anteriormente ha trabajado como
docente en la Universidad de Granada (España) y profesionalmente, ha desempeñado labores de
Universidad de
Granada asesoramiento empresarial en uno de los bufetes más prestigiosos de España, Garrigues.

PROFESSOR: MIGUEL ANGEL MONTOYA, Ph.D.

Profesor-investigador del Tecnológico de Monterrey campus Guadalajara desde 1996. Su
doctorado es en Economía Aplicada por la Universidad Autónoma de Barcelona. Es miembro del
Sistema Nacional de Investigadores del CONACYT en México. Ha publicado y presentado trabajos
de investigación en revistas académicas o conferencias arbitradas en Reino Unido, EE.UU., España,
Colombia y México. Ha impartido clases en la Moore School of Businessen
U. of South Carolina, en la Sup de Co Montpellier (licenciatura) y en el Instituto Ortega y Gasset de
Instituto Tecnológico Madrid (doctorado). Actualmente se desempeña como Decano de la Escuela de Posgrado.
de Monterrey ITESM

Página 20 de 22
PROFESSOR: DINA RASOLOFOARISON, Ph.D.
Dina is an Associate Professor in marketing at Université Paris-Dauphine. She graduated from ESSEC
Business School and holds a Phd in Marketing from HEC Paris.
Dina’s main research interests lie in the areas of visual communication, advertising and media the
cultural and entertainment industries (with some research projects on TV series and video games for
example). Her work has appeared in the Journal of Consumer Research, the Journal of Business
Research, and the International Journal of Advertising and has been presented at various
Dauphine Paris
international conferences.
Prior to joining Université Paris-Dauphine, Dina was an assistant professor at Aston Business School (UK)
for six years and at the University of Southampton (UK) for two years. Before that, she held positions as
junior market researcher and junior product manager in the FMCG industry.

PROFESSOR: GUILLERMO RODRIGUEZ, Ph

Ingeniero bioquímico y maestro en Sistemas de Información por el Tecnológico de Monterrey, así
como maestro y doctor en Administración de Empresas con especialidad en Sistemas de
Información por la Universidad de Texas en Arlington. Posee más de 30 años de experiencia en
instituciones educativas en México y Estados Unidos. Tiene numerosas publicaciones en revistas y
congresos y es participante activo en diferentes asociaciones. Es profesor de Informática y Director
de Innovación y Desarrollo Tecnológico, en la Dirección General de Cómputo y de Tecnologías de
Universidad Nacional Información y Comunicación de la Universidad Nacional Autónoma de México (UNAM).
Autónoma de México

PROFESSOR: FERNANDO SÁNCHEZ, Ph. D

El profesor Sánchez posee un PhD en Management con una especialización en ciencia, tecnología
e innovación en la Universidad de Rutgers, Estados Unidos. Profesor investigador de la Universidad
del Desarrollo, Chile y sus áreas de interés consideran la gestión estratégica de innovaciones en la
empresa y el desarrollo de innovaciones tecnológicas entre diferentes comunidades de
conocimiento.
En relación a su experiencia docente, ha sido profesor en cursos de pregrado, postgrado y
Doctorado tanto en Estados Unidos como en Chile en el área de gestión estratégica y gestión de la
Universidad del innovación tecnológica y organizacional en la empresa.
Desarrollo
En el ámbito de la investigación, ha liderado proyectos del área de innovación, estrategia y
transferencia tecnológica tanto en Chile como en Estados Unidos.

Página 21 de 22
PROFESSOR: LUIS SILVA, Ph. D.
Ph.D. en Dirección de Empresas de la Universidad de Valencia (España), MBA de la University
College of Dublin (Irlanda), e Ingeniero Industrial de la Universidad de la República (Uruguay). Ha
dictado cursos y conferencias vinculadas a su especialidad en Argentina, Brasil, Chile, Ecuador,
España, Francia, Reino Unido y Uruguay. Investigador ANII (SIN), su área de investigación se centra
en la implementación de estrategias a través de los mecanismos de control, con especial énfasis en
el fenómeno de las actividades externalizadas. Luego de una carrera gerencial de seis años en
Universidad ORT
planificación estratégica y control de gestión, ha mantenido una constante e intensa actividad de
consultoría, siendo hoy Director de Xternum.

PROFESSOR: PAOLO TATICCHI, Ph. D.

Principal Teaching Fellow in Management and Sustainability at Imperial College Business School.
Ph.D. in Industrial Engineering. MBA with a focus on Innovation. Bachelor and Master in Mechanical
Engineering. Prior to this, he has been Director of MBA Programmes at the Royal Docks Business
School of the University of East London, Director of Studies of the Bradford-Perugia MBA in Italy and
Assistant Professor in Business and Management Engineering at the University of Perugia. Regular
speaker in international MBA and EMBA programs in Europe, Africa, Asia and America. Furthermore,
Imperial College he has significant consultancy experience in the fields of strategy, operations and sustainability with
Business School
both small and large firms in different industries including cement, chemical, construction, education,
energy, food, health care, industrial supply, information technologies, manufacturing, textile and
waste. Moreover, he has entrepreneurial experience.

PROFESSOR: OTMAR VARELA, Ph. D.

Otmar E. Varela recibió su PhD con especialidad en Conducta Organizacional en la Universidad de
Tulane, New Orleans, EEUU. Actualmente se desempeña como profesor de la cátedra de conducta
organizacional y gestión del desempeño en la Universidad de Arkansas en Little Rock. Sus áreas de
investigación incluyen análisis del desempeño de individuos y grupos, desarrollo de destrezas

gerenciales, y técnicas para avanzar competencias multiculturales.

University of
Arkansas

Página 22 de 22