COMPANY PROFILE
YAMAHA
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. Subsequently, it entered
into a 50:50 joint-venture with the Escorts Group in 1996. However, in
August 2001,Yamaha acquired its remaining stake becoming a 100%
subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co.,
Ltd. entered into an agreement with YMC to become a joint-investor in
the motorcycle manufacturing company "India Yamaha Motor Private
Limited (IYM)".IYM operates from its state-of-the-art manufacturing units at
Surajpur in Uttar Pradesh and Faridabad in Haryana and produces
motorcycles for both domestic and export markets. With a strong
workforce of more than 2,000 employees, IYM is highly customer-driven
and has a countrywide network of over 400 dealers. Presently, its product
portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc),
R(153cc), SZ & SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110
(106cc) and Crux (106cc).
FOUNDING HISTORY
Paving the Road to Yamaha Motor Corporation
"I want to carry out trial manufacture of motorcycle engines." It was from
these words spoken by Genichi Kawakami (Yamaha Motor's first
president) in 1953, that today's Yamaha Motor Company was born.
"If you're going to do something, be the best."
Genichi Kawakami
Genichi Kawakami was the first son of Kaichi Kawakami, the third-
generation president of Nippon Gakki (musical instruments and
electronics; presently Yamaha Corporation). Genichi studied and
graduated from Takachiho Higher Commercial School in March of 1934.
InJuly of 1937, he was the second Kawakami to join the Nippon Gakki
Company.He quickly rose to positions of manager of the company's
Tenryu Factory Company (musical instruments) and then Senior General
Manager, before assuming the position of fourth-generation President in
1950 at the young age of 38.In 1953, Genichi was looking for a way to
make use of idle machining equipment that had previously been used to
make aircraft propellers. Looking back on the founding of Yamaha Motor
Company, Genichi had this to say"While the company was performing
well and had some financial leeway, I felt the need to look for our next
area of business. So, I did some research." He explored producing many
products, including sewing machines, auto parts, scooters, three-wheeled
utility vehicles, and motorcycles. Market and competitive factors led him
to focus on the motorcycle market. Genichi actually visited the United
States many times during this period.When asked about this decision, he
said, "I had my research division chief and other managers visit leading
motorcycle factories around the country. They came back and told me
there was still plenty of opportunity, even if we were entering the market
late. I didn't want to be completely unprepared in this unfamiliar business
so we toured to German factories before setting out to build our first
125cc bike. I joined in this tour around Europe during which my chief
engineers learned how to build motorbikes. We did as much research as
possible to insure that we could build a bike as good as any out there.
Once we had that confidence, we started going.""If you are going to
make it, make it the very best there is." With these words as their motto,
the development team poured all their energies into building the first
prototype, and ten months later in August of 1954 the first model was
complete. It was the Yamaha YA-1. The bike was powered by an air-
cooled, 2-stroke, single cylinder 125cc engine. Once finished, it was put
through an unprecedented 10,000 km endurance test to ensure that its
quality was top-class. This was destined to be the first crystallization of
what has now become a long tradition of Yamaha creativity and an
inexhaustible spirit of challenge.
The firs
t Yamaha motorcycle... the YA-1.
Then, in January
of 1955 the Hamakita Factory of Nippon Gakki was built and production
began on the YA-1. With confidence in the new direction that Genichi
was taking, Yamaha Motor Co. Ltd. was founded on July 1, 1955. Staffed
by 24 enthusiastic employees, the new motorcycle manufacturer built
about 200 units per month.That same year, Yamaha entered its new YA-1
is the two biggest race events in Japan. They were the 3rd Mt. Fuji Ascent
Race and the 1st Asama Highlands Race. In these debut races Yamaha
won the 125cc class and the following year the YA-1 won again in both
the Light and Ultra-light classes of the Asama Highlands Race.By 1956, a
second model was ready for production. This was the YC1, a 175cc single
cylinder two-stroke. In 1957 Yamaha began production of its first 250cc,
two-stroke twin, the YD1.
Based on Genichi's firm belief that a product isn't a product until it can
hold it's own around the world, in 1958 Yamaha became the first
Japanese maker to venture into the international race arena. The result
was an impressive 6th place in the Catalina Grand Prix race in the USA.
News of this achievement won immediate recognition for the high level of
Yamaha technology not only in Japan but among American race fans, as
well. This was only the start, however.
The firs
t Yamaha to compete in Americ(1957).
Yamaha took qu
ick action using the momentum gained in the USA and began
marketing their motorcycles through an independent distributor in
California. In
1958, Cooper Motors began selling the YD-1 250 and the MF-1 (50cc, two-
stroke,
single cylinder, step through street bike). Then in 1960, Yamaha
International
Corporation began selling motorcycles in the USA through dealers.
With the overseas experiences under his belt, in 1960, Genichi then turned
his
attention to the Marine industry and the production of the first Yamaha
boats
and outboard motors. This was the beginning of an aggressive expansion
into
new fields utilizing the new engines and FRP (fiberglass reinforced plastic)
technologies. The first watercraft model was the CAT-21, followed by the
RUN-13
and the P-7 123cc outboard motor.
In 1963, Yamaha demonstrated its focus on cutting-edge, technological
innovations by developing the Auto lube System. This landmark solution
was a
separate oil injection system for two-stroke models, eliminating the
inconvenience of pre-mixing fuel and oil.
Yamaha was building a strong reputation as a superior manufacturer
which was
reflected in its first project carried out in the new Iwata, Japan Plant, built
in
1966. (The YMC headquarters was moved to Iwata in 1972.) Toyota and
Yamaha teamed up to produce the highly regarded Toyota 2000 GT sports car.
This very limited edition vehicle, still admired for its performance and
craftsmanship, created a sensation among enthusiast in Japan and abroad.
Genichi said, "I believe that the most important thing when building a product is
to always keep in mind the standpoint of the people who will use it." An
example of the commitment to "walking in the customers' shoes" was the move
in 1966 by Yamaha to continue its expansion. Overseas motorcycle
manufacturing was established in Thailand and Mexico. In 1968, the
globalization continued with Brazil and the Netherlands. With manufacturing
bases, distributors and R&D operations in a market, Yamaha could be involved
in grassroots efforts to build products that truly met the needs of each market by
respecting and valuing the distinct national sensibilities and customs of each
country. Yamaha continues that tradition, today.
By the late 1960s, Yamaha had quality products that had proven themselves in
the global marketplace based on superior performance and innovation.
Distribution and product diversity were on the right track. But Genichi knew that
beyond quality, success would demand more. He had this view on the power of
original ideas. "In the future, a company's future will hinge on ideas over and
above quality. Products that have no character, nothing unique about them,
will not sell no matter how well made or affordable ﾉ and that would spell doom
for any company."
He also knew that forward vision, walking hand in hand with original ideas,
would create an opportunity for the company and its customers that could
mean years of happiness and memorable experiences. Genichi said, "In the
business world today, so many people are obsessed with figures. They become
fixated on the numbers of the minute and without them are too afraid to do any
real work. But in fact, every situation is in flux from moment to moment,
developing with a natural flow. Unless one reads that flow, it is impossible to start
out in a new field of business."A real-world illustration of this belief is the Yamaha
DT-1. The world's first true off-road motorcycle debuted in 1968 to create an
entirely new genre we know today as trail bikes. The DT-1 made a huge impact
on motorcycling in the USA because it was truly dirt worthy. Yamaha definitely
"read the flow" when it produced the 250cc, single cylinder, 2-stroke, Endure
that put Yamaha On/Off-Road motorcycles on the map in the USA. The DT-1
exemplified the power of original ideas, forward vision, and quick action
coupled with keeping in mind the customers' desires.
In years to come Yamaha continued to grow (and continues to this day).
Diversity increased with the addition of products including snowmobiles, race
kart engines, generators, scooters, ATV's, personal watercraft and more.
Genichi Kawakami set the stage for Yamaha Motor Company's success with his
vision and philosophies. Total honesty towards the customer and making
products that hold their own enables the company that serves people in thirty-
three countries, to provide an improved lifestyle through exceptional quality,
high performance products.
Genichi Kawakami's history with Yamaha was long and rich. He saw the new
corporate headquarters in Cypress, California and the 25th Anniversary of
Yamaha become a reality in 1980. He also watched bike #20 million roll off the
assembly line in 1982. Genichi passed away on May 25, 2002 yet his vision lives
on through the people and products of Yamaha, throughout the world.
The history of Yamaha is a history of unending “challenges”
> 1955 - 1959
> 1960 - 1969
> 1970 - 1979
> 1980 - 1989
> 1990 - 1999
> 2000 - 2009
INFORMATION ABOUT THE COMPANY
Founded July 1, 1955
Capital 85,666 million yen(as of December 31, 2010)
President Hiroyuki Yanagi
Employees (Consolidated) 52,184 (as of December 31, 2010)
Parent :10,302 (as of December 31, 2010)
Sales (Consolidated) 1,294,131 million yen
(from January 1, 2010 to December 31, 2010)
Parent: 470,134 million yen
(from January 1, 2010 to December 31, 2010)
Sales Profile Sales (%) by product category (consolidated)
Sales (%) by region (consolidated)
Major Products & Manufacture and sales of motorcycles,
Services scooters, electrically power assisted bicycles,
boats, sail boats, personal watercrafts, pools,
utility boats, fishing boats, outboard motors,
diesel engines, 4-wheel ATVs, side-by-side
vehicles, racing karts, golf cars, multi-purpose
engines, generators, water pumps,
snowmobiles, small-sized snow throwers,
automobile engines, intelligent machinery,
industrial-use unmanned helicopters, electrical
power units for wheelchairs, helmets. Import
and sales of various types of products,
development of tourist businesses and
management of leisure, recreational facilities
and related services.
Headquarters 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan
Affiliated Companies Consolidated subsidiaries: 104
Non-consolidated subsidiaries: 7 (by the equity
method)
Affiliates: 26 (by the equity method)
(as of December 31, 2010)
VISION
We will establish YAMAHA as the "exclusive & trusted brand" of customers by
"creating Kando" (touching their hearts) - the first time and every time with world
class products & services delivered by people having "passion for customers".
MISSION
We are committed to:
Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of
YAMAHA products, focusing on serving our customer where we can build long
term relationships by raising their lifestyle through performance excellence,
proactive design & innovative technology. Our innovative solutions will always
exceed the changing needs of our customers and provide value added
vehicles.
Build the Winning Team with capabilities for success, thriving in a climate for
action and delivering results. Our employees are the most valuable assets and
we intend to develop them to achieve international level of professionalism with
progressive career development. As a good corporate citizen, we will conduct
our business ethically and socially in a responsible manner with concerns for the
environment.
Grow through continuously innovating our business processes for creating value
and knowledge across our customers thereby earning the loyalty of our partners
& increasing our stakeholder value.
After post liberalization there have been radical changes that have taken place in
all sectors including biwheelers auto industry.
As two wheelers accounts for almost 80 percent of the total automobile output &
within two wheeler segment, Scooters forms a chunk of over 60 percent & bike
40 percent. Mostly bikes are liked by young generation, those have fast life. The
long term out look for India ‘two wheeler industry is bright. As the growing middle
classes of the country is fully based on the idea of a personal transportation
which is ideally meant by two wheelers.
Keeping on all the above factors in consideration Escorts Yamaha Motors Ltd
thought upon the ways to widen its after sales service network. It already has a
wide network of dealers, sub-dealers & service centers. But it was noted that it
still needed to widen it further.
Escorts are a creation of YUDI & HARI NANDA two brothers with
constructive visions. Committed & determined they planed to transform a small
agency house, which was established on 1994 to a 6000 million rupees group of
international ramifications.
Escorts today among the top ten Eng. Industrial giants in the country a
president annual growth rate of 18 percent of the past decade basis testimony to
this fact.
Escorts phenomenal growth & success stems from the fact that all its
products are geared to meet the people –agriculture. Transport industry. The
groups operations include 14 manufacturing plants & special led marketing
divisions a vast network of sales & services outlet in the country & representation
in some overseas market as well. They all satisfy demand that by their vary
nature are perennial & vital to the nations continues progress.
Collaboration with international organizations of technological excellence
constant research to adopt the emerging technology to the specific requirements
of the market & belief in the psychology of industrial interdependence have made
Escorts today one of the leading lined-cities in India’s new industrial culture
Escorts has emerged as a fraternity of above 50000 share holder.22000
employers 4000 ancillary suppliers 1600 dealers & stockiest all engaged in a
large-scale involvement & sustained efforts to meet the ever widening market
horizons of technological competence appropriate to India unique & changing
needs.
Escorts believe in incorporating the world’s finest existing technology to meet
the Indian consumers demands by collaborating with internationally renewed
companies.
DPMC is the largest franchised automobile distributor in Sri Lanka for Yamaha
Motorcycles, Yamaha Three Wheelers, Ford Vehicles and CHERY Cars. While
making a significant impact on the progress of the nation, the Yamaha Three
Wheelers have also promoted self employment, and enabled a means of support
for over a million people.
DPMC’s wide range of Motorcycles such as the Pulsar DTS-i, Discover
DTS-i, CT 100 has enabled hundreds of Sri Lankans to own vehicles with high
performance and a low maintenance cost.
MRF Tires and Yamaha genuine spare parts are the other products that
have been launched by our Company.
CORE COMPETENCIES
Customer #1
We put customers first in everything we do. We take decisions keeping the
customer in mind.
Challenging Spirit
We strive for excellence in everything we do and in the quality of goods &
services we provide. We work hard to achieve what we commit & achieve
results faster than our competitors and we never give up.
Team-work
We work cohesively with our colleagues as a multi-cultural team built on trust,
respect, understanding & mutual co-operation. Everyone's contribution is
equally important for our success.
Frank & Fair Organization
We are honest, sincere, open minded, fair & transparent in our dealings. We
actively listen to others and participate in healthy & frank discussions to ach
ieve the organization's goals.
India Yamaha Motor inaugurated New Plant at Surajpur (Greater Noida)
The new Surajpur plant has been inaugurated by Mr. T.Kazikawa C.E.O & MD
Yamaha Global on 6th July 2009, which have capacity to produce 6 lakh
motorcycles annually including Fazer followed by FZ-16, FZ-S, YZF-R15 and other
models. The plant capacity can be augmented up to 1 million units.
This fully integrated assembly plant is built on the lines of Yamaha’s globally tried,
tested and successfully implemented standards and meets the global quality
benchmarks. At the core are the 5-S and TPM activities that fuel its
Manufacturing Processes. The plant has 3 vehicle assembly lines and 4 engine
assembly lines including one dedicated for export engines. The engine and
vehicle assembly lines are synchronized and incorporate concepts of Unit
Assurance i.e. Complete Product Assurance, Parts Assurance through 100% kit
supply on lines and synchronization of parts storage, supply and production. The
innovative production processes along with high tech final assurance processes
are aimed to achieve Zero Claims at our dealers and thus, a highly satisfied
customer base.
MANUFACTURING PROCESS
IYM's Manufacturing facilities comprises of 2 state-of-the-art Plants at –
Faridabad (Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out
of the two Yamaha Plants.
The infrastructure at both the plants supports production of motorcycles and it's
parts for the domestic as well as oversees market. At the core are the 5-S and
TPM activities that fuel our agile Manufacturing Processes. We have In-house
facility for Machining, Welding processes as well as finishing processes of
Electroplating and Painting till the assembly line.
The stringent Quality Assurance norms ensure that our motorcycles meet the
reputed International standards of excellence in every sphere.
As an Environmentally sensitive organization we have the concept of
"Environment-friendly technology" ingrained in our Corporate Philosophy. The
Company boasts of effluent Treatment plant, Rain water - Harvesting
mechanism, a motivated forestation drive. The IS0-14001 certification is on the
anvil - early next year. All our endeavors give us reason to believe that
sustainable development for Yamaha will not remain merely an idea in pipeline.
We believe in taking care of not only Your Motoring Needs but also the needs of
Future Generations to come.
Corporate Philosophy
For over 50 years, Yamaha Motor group has endeavored to create diverse
value
through products and services since its founding.
We have worked based on three ideas which constitute our “Corporate
Philosophy”. One is our “Corporate Mission”, that is our core identity,
values,
purpose and visionary goals. The second is “Management Principles” - the
guiding management principles for achieving our corporate mission. The
third is
“Action Guidelines”, the guidelines each individual should follow to realize
our
corporate mission.
Being the “Kando* creating company” is our goal to “offer new excitement
and a
more fulfilling life for people all over the world”. We strive to use our
ingenuity
and passion to realize peoples' dreams and always be the ones they look
up to
for “the next Kando*.”
Offering new excitement and a more fulfilling life for
people all over the world
Yamaha Motor strives to realize peoples' dreams with
ingenuity and passion, and to always be a company
people
look to for the next exciting product or concept that
provides
exceptional value and deep satisfaction.
1. Creating value that surpasses customer expectations
To continue to produce value that moves people, we
must
remain keenly aware of the customer's evolving needs.
We must strive to find success by always surpassing
customer
expectations with safe, high-quality products and
services.
2. Establishing a corporate environment that fosters self-
esteem
We must build a corporate culture that encourages
enterprise
and enhances corporate vitality. The focus will be on
nurturing the creativity and ability of our employees,
with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide
perspective and in accordance with global standards.
We must
conduct our corporate activities with concern for the
environment and communities and fulfill our social
responsibility with honesty and sincerity.
“Acting with Speed”
Meeting change with swift and informed action
“Spirit of Challenge”
Courage to set higher goals without fear of failure
“Persistence”
Working with tenacity to achieve desired results, and
then
evaluating them
*Kando is a Japanese word for the simultaneous feelings of
deep satisfaction and intense excitement that we experience
when we encounter something of exceptional value.
List of Directors
Title Name
President and Representative
Hiroyuki Yanagi
Director
Representative Director Takaaki Kimura
Director Toyoo Ohtsubo
Yoshiteru
Director
Takahashi
Director Hiroyuki Suzuki
Director Kozo Shinozaki
Director Nobuya Hideshima
Director Masahiro Takizawa
Director (Outside) Yuko Kawamoto
Director (Outside) Masamitsu Sakurai
Director (Outside) Mitsuru Umemura
Standing Corporate Auditor Yutaka Kume
Standing Corporate Auditor Shigeki Hirasawa
Corporate Auditor (Outside) Norihiko Shimizu
Corporate Auditor (Outside) Tetsuo Kawawa
As of March 24, 2011
IN INDIA
Management Profile
Rahul Yamaha Chairman
Madhur Yamaha Vice Chairman
Rajiv Yamaha Managing Director
Sanjiv Yamaha Executive Director
Ranjit Gupta Vice President (Insurance)
C P Tripathi Vice President (Operations)
N H Hingorani Vice President (Materials)
Kevin D'sa Vice President (Finance)
Pradeep Vice President (Engineering)
Shrivastava
S Sridhar Vice President (Mktg & Sales - 2Wh.)
V S Raghavan Vice President (Corporate Finance)
S Ravikumar Vice President (Business Development)
K Srinivas Vice President (Human Resources)
Abraham Joseph General Manager (Research & Development)
Business Operations
The growing world of Yamaha products, for the water, for the land, in town and into the
future
Motorcycles
Commuter Vehicles
Sports bikes, Trail bikes,
Road racers, Motocrossers, Scooters, Business-use bikes
etc.
Recreational Vehicles Boats
All-terrain vehicles, Side by Powerboats, Sailboats,
side vehicles, Snowmobiles Utility boats, Custom boats
Marine Engines Personal Watercraft
Outboard motors, Electric Personal Watercraft
marine motors, Marine diesel
engines, Stern drives
Electrically Power Assisted
Bicycles Automobile Engines
Electrically Power Assisted Automobile Engines
Bicycles
Unmanned Aerial Vehicle Golf Cars
Industrial-use unmanned Golf cars, Land cars
helicopters
Power Products Pools
Generators, Multipurpose Pools, Watersliders, Pool-
engines, Water pumps, Snow related equipment
throwers, etc.
Intelligent Machinery Wheelchairs
Surface mounters, Compact Wheelchair electric drive
industrial robots, etc. units, Electric wheelchairs,
etc.
Parts (accessories)
Parts, Accessories, Apparel,
Helmets, Engine oil, etc.
