BUSINESS

PLAN
SUBMITTED TO:
MS. JHANNA LUSTERIO

SUBMITTED BY:
CO, JASON JOHN
LONTOK, KARL
SACRISTIA, ARCHIE
DE GUZMAN, SOPHIA
ENRIQUEZ, NICOLE
HUTALLA, FRANZ
VILLAREAL, IRALYN
HUMSS 12B1
TABLE OF CONTENTS
I. PROJECT SUMMARY

a. NAME OF FIRM
MG and Co., is an e-business company established in 2021 that offers handmade resin crafts

b. LOGO

c. MISSION AND VISION

o Mission
The MG and Co., seeks to become one of the world's leading producer of resin crafts
through creating ethereal handmade resin crafts that are of high quality, eco-friendly,
sustainable, durable, aesthetically designed, highly functional and affordable.

o Vision
To provide

d. BUSINESS DESCRIPTION
II. MANAGEMENT COMPONENTS

SOPHIA DE GUZMAN
CHIEF EXECUTIVE OFFICER

NICOLE ENRIQUEZ IRALYN VILLAREAL JASON JOHN CO

FINANCE MANAGER PRODUCT AND TESTING MARKETING AND PROMOTIONS
MANAGER MANAGER

ARCHIE SACRISTIA
FRANZ HUTALLA
PRODUCTION MANAGER
PURCHASING MANAGER

KARL LONTOK
STAFF
III. MARKETING STUDIES
This part features the conducted analysis and research by our company in terms of
determining the target market, competitors, creating effective marketing strategies and the
products’ projected supply and demand.

A. MARKET PROFILE
This is a detailed profile of our company’s target audience, in which are marketing and
advertising efforts are directed.
o DEMOGRAPHIC
Through conducting our market research, we are able to determine that our primary target
market are female teens, with a percentage of 67.7% among the total respondents. The
reason behind this might be the fact that female teens in their homes

o GEOGRAPHIC
Since MG and Co., is an online business, our products can be availed worldwide.
However, teens who live in the urban areas of the Philippines are considered as the
geographic portion of our target market, particularly that teens are attracted to the
processes encountered when purchasing online.

o PSYCHOGRAPHIC
Teens are highly-driven to the trends of today’s society especially that the world primarily
relies on visuals and information seen on social media. In connection with this, epoxy
resins have ultimately created an influence to the world of arts and crafts, particularly that
many celebrities had used this as classy jewelries, ornaments or home decors, that even
the youth today acknowledges the ethereal beauty of epoxy resin crafts.

o PREFERENCES (NEEDS & WANTS)

Based on the results of our market research, the customers wanted the company itself to
sell products that are of high quality, budget-friendly, environmental-friendly, sustainable
and
 B. DEMAND ANALYSIS

Demand Analysis
Gender Percentage
Female 67.7% of the total respondents
Male 32.3% of the total respondents
Age
17 years old and above 41.9% of the total respondents
18-25 years old 25.8% of the total respondents
25 years old and above 32.3% of the total respondents
Factors to be considered in purchasing:
Price 80.6% of the total respondents
Packaging 38.7% of the total respondents
Materials Used 45.2% of the total respondents
Designs 58.1% of the total respondents
Customization 25.8% of the total respondents
Additional fees (Shipping fees, etc.) 41.9% of the total respondents

Shop’s Profile 22.6% of the total respondents

Necessity of the product 54.8% of the total respondents
Product Quality 51.6% of the total respondents
Liked Resin Products?
Yes 83.9% of the total respondents
No 16.1% of the total respondents
In design section, materials that want to see in resin products
Dried flowers 63.6% of the total respondents
Glitters 10% of the total respondents
Dried leaves 13.3% of the total respondents
Foil Papers in different colors 13.3% of the total respondents
Resin products that were preferred:
Notebooks 45.2% of the total respondents
Staplers 9.7% of the total respondents
Ballpens 45.2% of the total respondents
Keychains 54.8% of the total respondents
Rulers 16.1% of the total respondents
Bookmarks 25.8% of the total respondents
Coasters 9.7% of the total respondents
Clipboard 16.1% of the total respondents
Earrings 22.6% of the total respondents
Haircomb 29% of the total respondents
Necklace 67.7% of the total respondents
Rings 45.2% of the total respondents
Hair Clips 29% of the total respondents
Jewelry Box 29% of the total respondents
Phone Cases 83.9% of the total respondents

C. SUPPLY ANALYSIS
According to the survey and demand analysis, the top 5 and most preferred resin
products are phone cases, necklaces, keychain, notebooks, and ball pens that can surely be a big
help to the customers or buyers. We observed that the supply and demand will meet and can
result in equal stock of the market.

D. COMPETITIVE ANALYSIS
The table below demonstrates the analysis of the company to the competitors in the same
industry. This part highlights the different factors that set apart each company.

COMPETITIVE ANALYSIS
MG & CO (our company) FORGETMENOT.PH RESIN ART PH
Company Founded year 2021. Offers Founded year 2020. Founded year 2019.
Profile a lot of arts and crafts made They preserve flowers, Online shop that was
Company out of resin products; also butterflies and coffee being run by all
Highlights offers customize crafts. beans. women team.
Key Newly opened business that Well-built online shop The company is well
Competitive offers affordable products that has thousand established and has a
Advantage yet shows elegancy and followers on IG. They lot of experiences.
aestheticism. also offer fresh flowers.
Target Mostly teens, but the Mostly lovers, they offer Mostly persons who
market company is very fresh flowers for loves aesthetic vibes
welcoming to consumers couples. with their things and
regardless of the age. The mostly around people
Market company is also open for who are turning adults.
Information customers who want the
product as giveaways.
Marketing Facebook, Instagram and The company has The shop is located at
Strategy twitter ads. Monthly sale COSMO PH account. Mandaluyong and
and discounts for loyal Post photos monthly. boosts their account
customers. always. IG ads.
Products & Products paid one by one Products paid one by Products paid one by
Services (the product was paid every one (the product was one but also offers set.
each, but also offers paid every each, but also
bundles). offers bundles).
Pricing The price will vary The price will vary The price will vary
Product depending on the product depending on the depending on the
that is being purchased. product that is being product that is being
Information purchased. purchased.
Distribution The company offers The company only ships The company only
channels direct(meet ups), ship but nationwide. ships but nationwide.
nationwide through J&T or
LBC.
Strengths Quality Products, the Offers fresh flowers, it Has a lot of experience
company chose the best comes with a bundle and offers a lot of
formula in formulating the with resin necklaces. products, the shop
resin through the best offers set of plates and
epoxy hardener chemical. many more.
Weaknesses The companies name is not Fresh flowers don’t last The shop maybe a
clearly known (but some of long unlike what MG & little pricy. Don’t
the product gets viral). CO offers. accept rush orders.
Opportunitie SWOTT Be known for making The company might The shop might open
s Information quality resin products that increase their followers FB and shopee
are being used by everyone, and reach different account.
even influencers. people through their
account.
Threats The company may The company may The shop may lose
encounter a lot of encounter a lot of other customers
competitors since there are competitors since there because of
opportunities that it could are opportunities that it inconsistency.
go viral and there are has gone viral.
companies who started
selling resin crafts as well
before the company’s
establishment in 2021.
Trends Last longer products.

E. PROGRAM ANALYSIS OF MARKETING STRATEGIES

 Marketing tactics
o Online Posters
Posting online about the shop and the products that are being offered (since the shop is newly
opened).
o Instagram, Facebook and Twitter ADS
Pay online ads to promote and encourage others to visit the shops social media pages.

o Weekly video/photo posts

 This would help to boost the social media pages and the target customers would be encouraged to
purchase one due to its legitimacy.
o Trade show appearance
Trade appearances with other online shops, deal with their shop to trade Instagram posts
regarding both of the shops.
o Monthly sale
This would encourage buyers to buy more than one product (because the products are all on sale)
o Loyal customer discounts
Give discounts to customers who purchased more than five times.
o Promotional videos
Post videos featuring and showcasing the company’s product; how the product is carefully being
done, the process and the production of the whole resin product
o Giving PR kits to influential persons online
This will help the company to be known and introducing the product.
o Influencer search
The company could hire some influential person to promote the company’s product. This will add
encouragement to the selected consumer targets to buy products form the company.
o Promos given by the company
The company could offer buy 3 get 1 promos and many more. It will add attraction.
o Engage directly to early consumers
Engaging personally with customers like this has a big potential of being a loyal promoter to
others (recommendations).
o Sending e-mails that includes special discounts
This would attract customers to buy products at a low price.
o Reaching customers and prospect through social media websites
Prospect is a person who the company thinks that could possibly be returning to order.
o Publish articles regarding the company and the product
Send and post the article on the social media pages of the company; this includes the target
market.
o Create a slogan or tag-line that would stay at customer’s mind
Making a significant or catchy tag-line is a must, it would add attraction and the product would
be much known due to the tag-line.
o Viral marketing
The company do not know what is going to be viral and not, but it’s definitely a golden ticket in
this age of internet marketing. Show and post aesthetically inclined products online.

 Sales plan and Sales Goals

Setting a yearly or monthly sales goals to boost the shop to strive harder. This will require an
excellence in marketing strategies. Marketing strategies would be fundamental since there are no
physical store, post and post and post online. Show target consumers that the product is worth the
price, create quality product that would attract excellent sales.
 IV. PRODUCTION

A. Product Specification

3 Product Levels Diagram:

Actual Product

 Brand name
 Quality Level
 Packaging
 Designs
 Product Feature
 Product Type
Core Benefits

 Durability
 Uniqueness
 Quality
 Usability
Augmented Product

 Modes of payment
 Exchange service
 Discount and freebies

Core Benefits

 Durability
Mg and co offered a fully cured surface of high-quality epoxy resin product which is extremely
durable and abrasion-resistant. The material is mechanically very strong without deformation. It is also
acid-resistant and not susceptible to corrosion. Resin products are non-porous material that is resistant to
weather, water damage, leaks, discoloration and rust.

 Uniqueness
The physical form of the product design can attract the consumer's eye. The company provide
unique resin product designs such as notebook covers, ruler, bookmarks with glass-like luster, and plastic-
 like composition that makes the product attractive and versatile. Mg and co offers customized designs to
increased and perceived service quality, customer satisfaction, customer trust, and ultimately customer
loyalty toward a service provider.

 Quality
Epoxy Resin products are made of high-quality materials that fit customer's needs and fulfilment
to product expectations. The materials are environmental friendly because it is manufactured by Ecopoxy,
a leader in research and development of high bio content epoxy resins. Mg and co has a low odour, plant
based expoxies that are 100% solid and require no ventilation when using. Resin is mainly derived from
plants whereas plastic is derived from petrochemicals. Mg and co will not only provide unique designs of
products, but the company also guarantees a high degree of product quality that creates unshakeable
customer loyalty and generates increased leads.

 Usability
Consumers would often purchase products with high usability. Mg and Co designed different
epoxy resin products that are effective and efficient in life. The company produced products that are
beneficial with a fancy designs and styles. Just like classy and fabulous notebook covers, ruler, ballpen,
coasters and other useful epoxy resin products.

Actual Product:

 Brand Name
Mamigals Company or Mg and co is a arts and crafts store with the intention to provide eco-
friendly and well- designed epoxy resin products. The terms used signify the unique and never- ending
creativity that are visible in products, which the company delivers through its wide array of epoxy resin
products for everyone. Mg and co will release a wide range of classy items with high quality and
usability.

 Quality Level
Epoxy resin products were made with high- quality materials to ensure the costumer will have no
doubts about their purchase. Furthermore, the company ascertained that its products are created with
environmentally friendly materials and process.

 Packaging
Environmentally-conscious movements are rapidly increasing globally, and interest in sustainable
options has risen dramatically across various industries. For Mg and co, sustainability means embracing
the responsibility our manufacturing process has on the environment and our surroundings. We are
 fiercely proud to position ourselves offering various “eco- friendly” creative and sustainable packaging in
our products.

 Designs
Products will be available in different colours and designs with uniqueness. Mg and co aim to
produce owned designed products to showcase the creativity of the company owners and laborers. But the
company is also accepting customization of designs for the consumers.

 Product Feature
Epoxy resin product are characterised by their very good electrical properties and chemical
resistance, good strength and low absorption of moisture. The Mg and co epoxy resin materials are
supplied by EcoPoxy Resins Safe, non-toxic and low odor, products that are made of bio-based materials
including soybeans, cashew nut oil and recycled egg shells.

 Product Type
The company offers a consumer product which is consists of shopping goods type of product. Mg
and co aims to create variety of products such as ruler, notebook covers, bookmarks, ballpen and other
materials that can be mainly made with epoxy resins. These products are called consumer goods because
the customer typically compares for suitability, quality, price, features, etc. before selection and purchase.

Augmented Product

 Modes of payment
Mg and co allows the customers to decide on their chosen mode of payment if they ordered
online and if the product will be delivered to them. Various payment types will be made available to
them, such as cash on delivery, bank payment, and other digital payments methods. This strategy is
advantageous for the company since the customer has several choices to choose from and will be more
inclined to purchase from Mg and co. However the company will have the option to decline cancelled
orders if the product is already shipped, for these forego profits and add to production expenses of the
company.

 Exchange service
If the customer happens to have bought wrong design or contains any defect upon receiving, they
can schedule a one-time exchange service within 5 days from purchase. However, the product that was
returned must be in the same condition when the customer bought or received it and should be in its
original packaging.

 Discount and freebies

 Offering discount and freebies on purchases is the company’s strategy to attract consumers and
increased sales. Mg and co will have monthly big sale and freebies like customized key chains for those
who avail lot of company products.

B. Raw Materials

Main materials:

 Ecopoxy Resins
 Exposy 2:1 mixing ratio (chemical)
Liquid glass casting resin
Liquid glass casting hardener

Secondary materials:

 Paper (for notebook product)

 Plain clip (for hairclip product)
 Poly Glue (for hairclip)
 Mounting bails (for necklace/pendants)
 Snake Chains (for necklace)
 Ink (for ballpen)

Gold and Silver:

 earing hooks ( for earings)

 key rings (for keychains)
spikes (for keychains)

For Design:

 Dried Flowers
 Dried leaves
 Ribbon
 Sequence
 Glitters
 Foil flakes (foil paper)
 Filling materials for exposy (shiny glittering fillers)
 Reflective Mirror Paper (shiny aurora)
 Tints (all in different colors depending on customer’s request)

For packaging

 Bubble wrap
 Kraft paper
 Tape
 Scissors

C. Plant Location
It is the company policy to ensure that all raw materials and equipment are stored in a secure, clean
and pest-free manner. Also, the company guarantees the safety of every individual if unpredicted leak
happens since the company uses chemicals to produce the main product. An ideal location is one
where the main raw materials and equipment will be having a good storage position as well as it is
located far away from houses, different irrigations and establishments.
The plant location is at Quezon Province particularly in rural part of Pagbilao. The location is very
convenient for transporting every raw materials needed because the said region is well connected with
rail, roads and water transport systems that will help to get the different supply on time.

D. Equipment

 Silicone molder intended for:

o Letters A-Z

o Bookmarks

o Hair Comb

o Ballpen

o Clipboards

o Boxes (for notebooks, etc.)

o Different shapes

o Coaster

o Phone cases

o Rulers

o Hair clips

o Jewelry box

 Silicone cup (2.2 inch and above)

 hand twist drill and twist bits

  droppers, spoons and mixer tools

 Ultra-violet Light

 Protective equipment (used during the production of product)

o Silicone gloves

o 3m Protective gas mask/respiratory mask

For tags, logo and other print materials

 Printer
A. PRODUCTION PROCESS
The figure below shows the procedure that are executed in creating epoxy resin products.
Preparation of the Materials
- In this part the materials to be used will go
through a cautious preparation such as
measuring the exact amount of exposy-
resin to be used to ensure that there are no
materials will be wasted and preparing the Processing of Epoxy
exact number of raw materials that will be
needed to decorate the customer's desired - Since epoxy is a chemical, it needs to be
design. handed carefully. In this section, liquid glass
epoxy and liquid glass hardener are carefully
combined in a silicone molder to produce a
proper mixture that will be using in filling out
the chosen molders together with the
selected design to be used.

Curing of Resin Epoxy using Ultraviolet Light

- This part will be the crucial part, it is where
the molded epoxy resin will be go through
ultraviolet light procedure. It is a
photochemical process in which high-
intensity ultraviolet light is used to instantly
cure or dry the epoxy resin properly. The
ultraviolet light should have the right
temperature depending on the size of the Finishing Touches
product. It usually takes about 15-20 - After peeling off the epoxy resin on their
minutes to cure each layer under a UV lamp. designated molder it is the part where
finishing touches happens. For example in
producing a keychain, use the twist drill and
bits to make a hole down, then after
creating a hole put the eye pins then put the
key rings to finally have the keychains. The
process will be same either in making a
necklace, notebooks, earing, bookmarks and
many more.

Labelling the products

- Labelling is the display of label in a
product. It contains information about a
product on its packaging or the product
itself. It also has warnings and guides on
how to use the product properly.