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; DISTANCE EDUCATION
A Systems View
Michael G. Moore
Penn State University
Greg Kearsley
George Washington University
‘Wadsworth Publishing Company
I@P° An tnternatonal Thomson Publishing Company
1946CHAPTER 1
Fundamentals of
Distance Education
ae first chapter we introduce some basic ideas about
distance education, and in particular the idea of a systems
approach to the study and practice ofthis field. A distance educa:
tion system should include the components of content, designs
‘communications, interaction, learner environment, and manage-
nent, We suggest that the systems model helps us understand
distance education; it helps us analyze and evaluate what is
Sometimes called distance education but may not be; it provides
‘a model for good practice at all levels.
‘the fundamental concept of distance education i simple enough: Studen's 20
The aay separated by aistance and sometimes by time. This contrasts wih
teacher cat tutorial in which a teacher and an individual learner met at "he
the arfime and place (as they stil do at the Universities of Oxford and Cam
fridge), and the more familiar contemporary rnodel of instruction iA 8 class-
rege amene a teacher talks to a group of learner, all together atthe same tine
in the same place.
“faencher and students are not together in the same place or together at
the same time, they are separated by distance, and as a result it becortes nee
ee.y to intreduce an artifical communications medium that wil! deliver In:
Fenamotion and also provide a channel for interaction between ther
cation ce of printed and electronic technologies asthe primary form of com
rnunitation ie the frst and most obvious characteristic that éistinguishes dis:
aaans adueation from other forms of education. Using such technologies oPeoe
tip range of exciting new ways in which instructors can present information
ae ant their interactions with the learner. The successful use of comin:
ane con echnologies, however, requires special design techniques and moreDistance education aims to provide
{instruetion in places and times that
are convenient for learners rather
than teachers or teaching institutions.
responsibilities include traditional classroom instruction, In recent years many
Faculty have chosen to teach their courses off-campus by means of audio or
videoconferencing, simply adding the distant learners to. their conventional
‘dass, This is sometimes referred to as the “craft” approach to distance educa~
tion, since it usvally consists of a single teacher working alone, as contrasted
to working with a team in a systems approach. A distance learning program
does not usually have its own faculty or administrative services.
‘2, Distance Learning Unit A special and separate unit within a conventional
college, university, or school system that is dedicated to distance learning ac-
tivities, Such a unit will normally have administrative staff whose sole respon:
sibilities are distance education; it may also have dedicated faculty, though
‘most call on the faculty of the parent body to provide most of the teaching for
the unit, The extension divisions of most universities are illustrative of this level
of distance education.
3. Distance Learning Institution ‘The sole purpose of the institution is dis-
tance education. All activities are exclusively devoted to distance education.
Such an institution will have a faculty and administrative staff whose duties are
different from those at a traditional college, university, school system, or train
{ng department. The British Open University (Chapter 2) is a world-famous
example of a distance learning institution,4 cuapren 1 Fundamentals of Distance Education
4, Distance Learning Consortia Consostia normally consist of two or more
distance learning institutions or units who share in either the design or deliv-
ery of programs, or both. The National University Teleconference Network
(NUTN) and “Star Schools” are examples of such consortia.
" ‘this distinction among the different levels of distance learning providers will be
used throughout the rst of the book, It will be useful to you as you read about
distance education to try to identify whether what is being talked about is at
program, unit, institutional or consortium level, since the term is used care-
lessly—though not, we hope, in this book!
Since it would have been tedious to refer continuously to programs, units,
Institutions, and consortia, we have often used the term “distance education or.
ganization” to cover them al.
Courses and Programs
In the literature, and also in this book, you will ind reference to “courses”, and
also you will find the term “programs” used with a different meaning from “dis-
tance learning program” as explained above.
“Courses” are produced at all levels of distance education. In a distance ed-
ucation program as defined above, the course is based on the practices and
standards of the parent institution, In a conventional American university, a
graduate course is likely to be around 150 hours of study with about 45 to 50
hours of direct contact between instriicior and students, Therefore the distance
education course, usually taught by teleconferencing, will be of the same dura-
tion. At the British Open University—a distance education institution—a course
is around 450 hours of study with little or no direct instructor-learner face-to-
face contact. In all cases a course will a least have learning objectives, one or
‘more teachers, a medium of communication, and content, or subject matter.
‘The word “program” is often used in a number of senses besides those de-
fined above. Sometimes “program” will refer to audio or television programs
that make up part of a course. Sometimes an institution, unit, consortium, or
program will refer to its “program” as a generic label to indicate its total offer-
ing of courses.
‘Throughout this book we have tried to be as specific as possible in using
these terms; the meaning will usually be clear from the context. We hope that
brief discussion will at least alert you to exercise caution as you encounter
these words and to pause to ask yourself what different authors mean when
‘they use them.
A Systems Approach
‘We believe that a systems approach is very helpful to an understanding of
istance education as a field of study and is essential to its successful practice.
‘Throughout this book we often refer to distance education systems, and even‘A systems Approach,
‘pis clase meets wit their instructor and with groups in Mexico Finland, and
sane cae ell asthe United States, using audio, video, and computes ‘conference
technology.
‘wen we do not use the term, our thinking is influenced by 2 systems
perspective
pective. _ edueatin system consists ofall the component processes at
ee de-
Tran, and managemeat, and even such less obvious cor»Ponetia history and
2 a rr piutosophy. Within each of these broadly named componet Ve
sarems, bi ave eyes i Themselves, For eXAUD\e, 1595 & © subsys-
aa earvry distance education system that deals with course esigh Oe that
ten cerca component activities working together so that a soutse Ne
includes amy ay, om time and at acceptable cst. The course decgn wha
sae ithe ciher subsystems to form the total system, Wis Wt St
tem oe study each ofthese subsystems separately, we must 290 091.0 Ne
aoe nteneltionships. Anything that happens in one Bar of We
ee
tapas oan we need to old inthe back of our minds « piers of the total
context
I ystems model provides a tool that not only helps us reopgnice ett
orth vtecday that separate distance education from conventional educations but
oa epatay distinguish good distance education fom bad. Hisiieaty.
also nee ng iteel{ nor the organization of education has been very systemsCHAPTER 1 Fundamentals of Distance Education
Distance education courses have been developed and delivered in a very piece-
‘meal and unplanned fashion. With a systems perspective we can see why this
had unfortunate and unsatisfactory outcomes in terms of students’ learning or
cost-effectiveness, or both. In future we think it wili be better for students,
teachers, and educational institutions if every distance education course was
designed and developed in a systematic way and if every distance education or-
ganization is developed, as other modern agencies are, as a total system,
Systems in Practice
‘While a systems view is a good conceptual tool that helps us understand and
analyze distance education, iis also a tool that must be applied inthe practice
of distance education at any level.
Following a systems strategy, each component process in a distance educa-
tion institution, unit, program, or consortium may be developed and operated
independently to some degree, but good quality requires that the development
and operation of each component be controlled in such a way that it is fully in-
tegrated with the development and operation of all other components, making
each supportive of the others.
‘This systematic approach can and should be applied in the development
and delivery of every course. When a distance education course is developed in
fa system, there is a control mechanism that ensures that all the component
processes are well integrated and interact with each other. Then the duality of
the final product—that is, the course—is greater than could be achieved by any
of the component contributors acting alone.
‘When a systems approach is applied at the level of an organization, a state,
or a nation, the majority of the distance education resources of that organiza
tion, state, or nation are integrated. In such a system, every course is planned
to take into account how it impacts on every other course, every piece of every
course is carefully designed to fit with every other piece, every technology is,
employed in harmony with every other, what an instructor discusses with stu-
denis fits with the illustrations included in a study guide, the learner support
personnel have access to specialists within the providing organization to deal
with the issues arising at each step of a course, and so on.
‘The Need for a Systems View
‘A common misperception among educators who are not familiar with a systems
approach is. that it is possible to benefit from introducing technology into edu-
cation without doing anything to change the other ways in which education is
currently organized. They think that by moving cameras, computers, and
microphones into the classrooms, schools, universities, and training depart-
ments, they can increase enrollments, provide new curricula, and save money
‘without doing anything else. According to this view, once the technology is in
place, there is little else to be done except to let teachers get on with practicing‘A Systems Approach 7
their craft as they have always done. They decide what to teach, prepare the
lessons, and interact with students via the camera, computer, telephone, or
some combinations of these.
Alas, this is a very immature view of distance education, and it won’t work.
It is not possible to improve quality, provide for more students, and lower costs
‘without reorganizing education according to a systems model. An analogy of
the situation we face can be found in the airline industry, In the early days of
commercial aviation, passengers were met by the pilot and an assistant on the
runway, paid for their tickets, walked with their bags to the airplane, and were
then flown to their destination. The organization af the process af passenger
‘transportation was equally primitive to the airplane,
Today, airline organization depends on a systems model in which there i
specialization of labor—there are many hundreds of different specialized jobs—
and a sophisticated, computer-supported workflow that ensures everyone's
‘work fits with everyone else's. No single individual, not even the pilot, is able
to move the passenger without the contribution of hundreds of other workers,
including technicians, communications specialists, and administrators of all
kinds, The result of this organizational feat is the provision of high-quality ser-
vice at a lower passenger cost,to millions of travelers than could have been
imagined at the beginnings of airline service.
‘When we compare the airline with a school, university, or training depart-
ment, we arrive at the heart of the misconception about distance education. As
with the airline, a distance education system only becomes cost-effective when
it can take advantage of economies of scale. This means that the larger the
number of users of the system, the lower the cost for each person. This concept,
0 faniiliar in other walks of life, comes about as a result of another common
practice that the systems approach makes possible—the “division of labor.”
In distance education, especially bearing in mind the different technologies
that are available, you cannot just “go it alone” and maintain high quality and
low costs. Strangely, education is one of the few areas of modern life where di-
vision of labor, or specialization, is still not practiced to any great extent. In tra-
ditional classrooms, individual teachers develop and deliver their own courses.
‘They try to be effective communicators, curriculum designers, evaluators, mo-
tivators, group discussion facilitators, as well as content experts. This is an ex-
tremely wasteful use of human resources, when the content and objectives of
s0 many courses are identical, and it produces wide variation in quality of
education.
Simply adding a new technology to this “craft” approach to teaching will
not give good distance education, and because the capital costs of the equip-
ment needed are so high and the resources and time required to develop good
courses are considerable, it is not financially viable either. Instead, courses need
io be developed by teams of specialists and taken by many students across a
large number of educational institutions, Just as it is not simply the skill of a
pilot even when added to new technology that makes an airline work, so nei-
ther the teacher alone nor the technology will make distance education work,
though of course these are both critical components of any system.8 CHAPTER 1 Fundamentals of Distance Faucation
‘The biggest challenges facing education today are for legislatures to de-
velop policies that require the development of a total systems approach for dis-
tance education, for administrators to redistribute human and capital resources
into a total system, and for teachers to be trained to work as specialists within
such a system,
Components of a Distance Education System
Figure 1.1 presents a general systems model that describes the main component
processes and elements of a distance education institution, program, unit, con-
sortium, or course, These are the common components that will be found at all
levels and types of distance education, There must be sources of knowledge or
skills that will be taught and learned as well as a process for finding out what
students need to learn and for deciding what particular content will be taught.
‘There must be one subsystem that arranges the design of courses and another
‘that provides the communications services to teachers, learners, and adminis-
trators. Instructors and others interact with students to help the learning
process. There must of course be learners in their different learning environ-
ments. Finally, at the most general level, there must be an organization with a
policy and a management structure that controls and administers the various
parts of each of these subsystems.
We will now examine each part of this system briefly, and we will later
focus on each of these components in turn,
Content Experts aiid Other Sources of Knowledge
‘The responsibility for deciding what knowledge will be taught by an organiza-
tion (whether it be a university, college, school, or training department of a cor-
poration, government, or voluntary agency) is that of the organization and its
faculty—the people who know their field, its literature, theory, contemporary
practice, and problems. Decisions will be made in the light of the organization's
educational mission and philosophy, reflected by the philosophy of its teachers,
‘and this in turn will be determined by the organization's history and the his-
tory of education in the country in which the organization is located.
For most distance education organizations it is also important to know
what knowledge students themselves feel they need, and to develop courses
that take into account what they want to lear. Students may also be regarded
as potential sources and creators of knowledge, and courses may be designed
to employ project and other self-directed learning activities. The degree to
which a distance education organization or course might draw on students as
a source of knowledge will be influenced by the educational philosophies of the
organization and its faculty, There are many different ideas about learning and
teaching, and before we can understand an educational organization or its
courses, of analyze them or evaluate them, it is necessary to be clear about
‘what particular philosophy is being emphasized ot adhered to.ey
Components of a Distance Education System
Figure 1.1 Systems Model for Distance Education
a Learning
Sources ———-» Design > Delivery ——> Interaction ——> Environment
LL
ft
‘Student Needs © Instructional» Print einstructors | * Workplape
'* Organizations Design * Audio/Video * Tutors: + Home
‘*Theory/History * Media Recordings * Counselors * Classroom
‘Philosophy saan * Radio/Television «Administrative | © Learning Center
+ Bvaluation «Computer Staff
Software aie
‘* Audioconferencing Students
‘+ Videoconferencing
* Coinputer
Networks
Design of Courses
Producing distance education courses involves many kinds of design expertise.
Since instruction is provided through media and delivered by technology, the
media materials need to be designed by individuals with a knowledge of in-
structional principles and techniques as well as knowledge of the technology.
While there are content experts who have both instructional design skills and
knowledge of technology, itis better if these responsibilities are carried by dif-
ferent specialists. The instructional designers should work with the content ex-
perts and together agree on such matters as the objectives of the course, the ex:
ercises and activities the learners will undertake, the layout of textual materials,
the content of recorded audio- or videotapes, and the questions for interactive
sessions by audio-, video-, or computer conference,
Graphics designers, producers, and other media specialists should be
brought in to turn the ideas of the content experts and instructional designers,
(0 good-quality course materials and programs, Decisions must be made
about which part of the instruction can most effectively be delivered by each
particular medium, Finally, evaluation and research experts must plan how to
evaluate individual student learning as well as the effectiveness of all aspects
of the distance education course in order to ensure that it works—that is, meets’
the needs of students and the teaching organization and provides cost-effective
instruction,
‘Because so many skills are needed to design a distance education course,
one of the key characteristics of most successful distance education courses
is that they are designed by course teams in which many specialists work
together.10
cutapren 1 Fundamentals of Distance Fdueation
Communication of Information and
Interaction via Technologies
In all education there has to be communication between a teacher or a teach-
ing team, and the learner or learners. In distance education this communication
takes place via some form of technology. The technology may produce printed
tnedia (mainly books and study guides) or programs on audio- or videocas
seites, radio or television broadcasts, computer software, audio, audio-graphic
or videoconferencing, of computer networks (J.e., computer-mediated com-
Gnunication), The use of technology to carry the messages of teachers and stu
Gents, rather tban relying on face-to-face lecture, discussion, and the black-
hoard, is what makes distance education so novel to most people, Ironically, the
technologies that seem so challenging to so many educators are the same that
they are fmmersed in when seeking information and entertainment
Distinguishing Technology and Media
When we talk about “technology,” we are describing not only the machines
that distribute messages but also the organization and the people who make
‘them work. Technologies include the postal system, radio and television broad-
casting companies, telephone, satellite, cable, and computer networks. What is
Gistributed through the technologies are mediated messages, or symbol sys-
tems, and these we usually refer to as “media.” The symbol systems (the
media) that carry the messages by means of the distribution systems (the
{echnology) are typically text in books and study guides, sound in audiotapes,
pictures in videotapes, or the text, sound, or pictures that make up a telecon-
ference.
For example, the Internet is a technology, an organized network of com-
puters, big and small, and users linked by telephone Jines of several types; the
messages sent on it are usually in the text medium, though increasingly they
sae uideo and audio media. The technology of mail distributes the media of
printed words, data and pictures; sound on audiotapes; moving pictures and
sound on videotapes; and all these on computer discs. The technology of radio
soe television broadcasting distributes messages by sound, and pictures at ran-
Jom through the aix By the technology of satelite, cable, telephone, and com-
puter networks we can distribute text, sound and pictures from point to point
Fr point to multipoints, so the messages may be aimed at particular groups or
particular individuals. Correspondence by mail may include sound, text, or pic-
tures by video, but is distributed mainly to individual leamers,
‘Thus, each technology can support the use of a variety of media: print
(words and pictures), sound (voice and music), and video (pictures, sound, and
motion). Each,megiuim, has different chayacteristies, which also vary according
to the technology that distfibutes It, For example, -cerialganksnansiclaresy sa
the-ways tpey.supportavarying degrees of ab-
3 sodial presence aud iuniaty.
ahs ing degrees of-siruclurein téaching programs,
of dialog between teachers and learners and among learners,——————————_ ———se
Components of a Distance dueation System uM
as well a8 difering degrees of self-directedness of the learners: ‘This is an im-
portant theme that will be addressed further in Chapter 10.
Interaction: The Role of Instructors
‘agin all education, itis important for distant learners 10 have euficen inter-
As in inn thelr instructors to allow an appropriate degree of exchange of ideas
act Jormation, Many educators also fel itis pedagogicallyim-povta tohave
and inn between learners, The nature and extent of the jnracio that
Would be deemed appropriate varies according to the organizational and de-
signers’ teaching philosophy, the nature of the subject matte the maturity of
se students, thelr location, an the media used in the course,
saat the Key differences between distance and conventional education is.
that 2a alstance education system its common fo the interaction ina SON
tebe conducted by an instructor who is not one of the designe’* °° content ex-
perts ofthe course. As explained above, in 9 folal systems ‘approach, courses
Pere Olly designed by teams of instructional designers, media Pens and
are font experts, The cost of such teams and the cost of media Is high, and the
comabers of students that must take the course for it to be cost-effective is
greater than in conventional education, Because of the large numbers, itis not
Brestble forthe designers to also be the instructors,
er, own a pedagogical point of view, is it destable they show be,
since insteetion requires a special set of skills, diferent from 1056 of design-
since I yubject experts, and is better done when it isthe work of persons ‘who
rs an hemselves 10 the study and development and practice of hove skills
sever he normal procedure in a total systems approach to distance education
qeihat once the courses have been designed and delivered by correspondence,
by tadlo or television, by satelite or computes, students 2 allocated by the
Teaching organization to instructors, often. referred t9.2s BHO‘ ‘who interact
een ee provide individualized instruction on the basis of the designed
materials.
ris eractions among instructors and students will be based on Tssice
and questions determined by the course designers and ight be conducted in
and thine by means of teleconference technologies, White the teleconference
provides for very fast interaction, this interaction is usually in a group setting.
arovde the United State, even today, interaction is most common'y achieved
Sy means of written communications with a tutor through (Pe mail. In a total
systems approach, the course design team sets assignments based on the con-
eee eauh unit ofa cours, and the assignments ae undertaken by individual
cenijents who send them to thelr personal tutors by mail, The tutors read, com
songeniad return the assignments by mailto the students, and pers then dis-
mnt py telephone or even in person. Even though the pace of this interaction
fy mall may be slow, it is Inexpensive and allows fora high degree of individ-
tualized attention for each student.
‘RA he future we are likely to see more use of desktop work salons that.
comiine both textual interaction by computer and sometimes audio and video
Communications simultaneously. These provide the same individualization as————————————————s
craprer 1 Fundamentals of Distance Education
the correspondence course, together with the teleconference’s immediacy of it.
ee ehton, Such technologies, of course, ae still expensive today and not avail
able to most distance learners.
‘AS wall as interacting with instructors whose main job isto help them learn
the content of the course, students may also interact with counselors who make
suggestions about study techniques or help to solve academic 0° personal
problems that interfere with learning, Students will also interact with adminis-
Pree stat when registering for courses or checking their progress. Ideally, @
tHetance education course also provides an opportunity for students to interact
dint each other both synchronously by teleconferences, as they would in a tra:
“ithoeal classroom setting, and asynchronously via computer bulletin boards
snd matling lists, Correspondence-based distance education courses sometimes
sisiade special face-to-face meetings 10 provide group interaction when de-
signers determine that such interaction is necessary
Management and Administration
‘Another aspect of interaction is the administration of distance education
ane and programs. Managers are responsible for assessing the needs of
Jearners who are not easily ‘accessible. Since distance education usually uses €x-
onsie technologies, the funds required to produce courses are substantial
and management must allocate ‘them among competing proposals. Administra-
a at ensue that money, personnel, and time are managed so that courses
13e produced on time and numerous work tasks fit together. Suitable actly
ar evpit must be recruited and trained. Since instructors are usually at dis-
aitoes special procedures must be developed and maintained for monitoring
rare pervising them. ¥eedback ait evaluaion mechanisms.are vital because
vif typist oheaystem breaks down the'whole systemds‘injeopargye
Management must also participate in the political process, helping poliey-
makers to understand the potential of distance education, obtaining funding,
dnd bringing about the organizational culture change that is needed to accom-
‘modate this new form of education.
Learning Environments
in any distance education organtzation, a great deal of attention must be siven
we ane nature of the learning environment. Students may study course materi-
vi and may interact with instructors in their workplaces, at home, in @ class,
ae rata learning center, or even when they travel. Many stories are told
Hout distant learners on battlefields, in submarines, in lighthouses, and in pris.
ape Learning in such places and in the workplace or at home presents some
Seal challenges because such settings are subject to many kinds of distractions
and interruptions that make learning difficult.
‘To overcome these potential problems, students must consciously acquire
the skills and hablis of being effective distant learners. They must, for exaty-
bie; find their own times and places where they can study comfortably. This
sens Se REO‘components of a Distance Education System B
may mean scheduling a “training period” at work or a “quiet time” at home,
jwith the cooperation of co-workers or family. The proper design of distance ed-
‘ication course materials can also affect the success of learning in the workplace
or home. Most designers believe that courses should be organized into very
Shott, self-contained segments with frequent summaries and overviews. Some
emphasize the need to link academic content to real-life work, community, and
home issues that will help students integrate their study with everyday prob-
lems, so that instead of being distractions, these become part of theit learning.
Counselors can be especially helpful in assisting distant learners to make the
personal and social adjustments that Jearning at home requires.
"The environment of students whose courses are delivered by teleconfer-
encing is usually that of a small group in a classroom or conference room. To
take advantage of such a setting, instructional designers should design activi
ties that involve interaction among the members of each group, and perhaps
liso interaction with groups at other sites. Its also desirable to have a “site co-
érdinator” who ensures that the teleconferencing equipment is operating prop-
erly and the room facilities are satisfactory. Again, there are certain skills that
make learning in such environments more likely, and these skills can be con-
sciously modeled by the instructor and monitored by the site coordinator. For
example, how much “off microphone” talk to allow in an audioconference site
is an issue that should not be avoided.
If possible, learning centers should be located in geographic proximity to
the student's home or workplace. These centers can then play many valuable
roles, such as providing instructional materials and equipment, carrels for in-
‘lvidual study, or rooms for group meetings or private meetings with tutors or
‘counselors. In any event, learning centers need to be run by a knowledgeable
Sdministrator who may need a support staff, depending on the center's siz
Interdependence of Elements of a
Distance Education System
‘The elements that we have introduced above—content or knowledge, design
communications technologies, interaction, and learning environment and
management—are essential to all distance education organizations and
courses, Even with this cursory overview, it should be clear that there is a great
ddeal of interdependence among these elements. For example, the exact nature
of the design, the communications technology used for delivery, and the inter-
fection depend on the sources of knowledge, the student needs, and the learn-
ing environment in a particular course. Selection of a particular delivery tech-
nology of combination of technologies should be determined by the content to
pe taught, who is to be taught, and where the learning will take place. Design
of the instructional media depends on the content, the delivery technology, the
Kind of interaction desired, and the learning environmént. All these will be
influenced by policy and management. Furthermore, changes in one compo-
nent of a distance education system have immediate effects on all of the other
‘components.CHAPTER 1 Fundamentals of Distance Education
Unfortunately, in most organizations today the careful design and manage-
sent that should characterize a total systems approach are nonexistent. In most
organizations it is one part of the system that is favored, and usually just one
part of one part! Quite commonly, the communications technology receives the
‘money and attention, or more likely, an organization may focus its attention on
just one of the many communications technologies that are available, Even the
best communications experts will fail if the other elements of the system are
neglected. A fundamental message of this book is that distance education
should be conceived of and developed as a total system, giving equal attention
to all the above interacting components if it isto be practiced successfully. Pay-
ing attention to one of the components without regard to the others is a recipe
for disaster.
System Inputs and Outputs
Another way of looking at the interrelationships among the components
{in a distance education system is to use a common technique in systems mod-
cling: viewing the system in terms of inputs and outputs. Figure 1.2 identifies
some of the inputs and outputs of a distance education system. You can proba-
bly think of others.
Al the factors listed in the input column affect in some way the output vari
ables we have listed. In some cases the relationship is quite direct, such as the
case with instructor/tutor experience and student satisfaction ratings. Other re-
lationships are less direct, such as the link between student access to resources
and student achievement scores. Most relationships are multiple in nature; for
example, student characteristics affect many of the output variables, whereas
student completion rates are a function of many of the input factors. Indeed,
with enough understanding of distance education, it is possible to identify a re-
lationship between almost every input and output variable listed in Figure 1.2.
The rest of this book is devoted to explaining these relationships in terms of the
system components outlined in Figure 1.1
Different Levels of Distance Education and
the Systems Approach
‘As we pointed out earlier, distance education courses can be offered by institu-
tons with varying degrees of commitment and expertise. The systems approach
{is more likely to be found in distance learning institutions or consortia than in
courses at the program or unit level. While an individual teacher or group in a
unit can try to be systematic, following a total systems approach requires more
resources and organization than these people have available, As a result, the
best distance education courses are more likely to be implemented at the insti-
tutional or consortium level than the program or unit level.
‘Traditional institutions that try to offer distance learning courses typically
face significant organizational conflicts, because a systems approach is not very
compatible with traditional classroom instruction and the way such instruction‘ pistance Féucation Is About Change
igure 2. Inputs and Outputs of Distance Education
| raputs |
| student Characteritios |
| ‘» Instructor/Tutor Experience |
+ Competence of Administrative Sal
| Sincere of Coune Development |
| si reso Rees ee
== —
+ Loe Ste Coortnation
| iret
+ Relay of valuation
ae
| ne eo |
» Student Completion Rates |
— cep) Pal tines
| «Quality Assessments
0, from a
acest say location. Overall, distance education opens up many new learning OP
portunities for many people.
nites eedents wil have more freedom and opportunity, they must e180 25
some more responsibility for managing their own Tearnings in {erm of when
they will study, how much they want to learn, and seeking Cv information ahd
ine oes, Some students may be unwilling or inadequately trained to accept
qhis sesponsibility and will need help in making the necessary adjustments in
their study habits,
‘Dhereles of instructors and administrators willbe diferent in distatee ed-
sacation systems in the fatuze compared to traditional classroom nets ry In
seating ta distance education system, some sptructors wit have the job of
preparing materials without being involved im interaction ‘with students, or if
repo, they will have to use the communications techne/oglis and learn to
‘Rech quite diferent, Some instructors may be very reluctant 10 iT their
physical contact with students or teach via media transmitted through technol-
py. OF course good management will ind appropriate posters for those
O8y. OF oho want to be content speciaists, those who Prepare to provice iy
teachfve support to students, and those who are good at designing and pro-
ducing mediated communications.
aE aeasators 100 will perform different and new duties. Instead of Wor,
zying about classroom availability and class scheduling, ey will be concerned
aay aeeiing tat the verious resources are brought ogee fr the design and
Triveny of courses 26 well as student suppor, They have to develop net ad
seer procedures and find alternatives to “residency” as ertera Of excel-
Passe Gome administrators may have difficulty understanding the shift in re
sources and procedures involved.
eee ar education also implies major changes within schools and raining
organizations. With traditional classroom instruction, fhe st \dent body is pri
seay defined by geography, with most students in schools and colleges tend-
Tg to come from the local area, However, with distance edcsion ‘becomes
possible for schools and training to reach students anywhers the country oF
Poa igo, in theory, every school or taining group offering similar 1h
aoe inn wil compete with each other, This is by no means a bad {hing key
sors distance education is the principe of comparative advantage: AS applied
see yneans that each school, university, or training group should decide
are eubjects it has an advantage in, compared to competing organiza one,
a ould specialize In providing instruction sn that subject, The future
ae tional system will have no geographic boundary, ut each orgentsatter
wate more focused and specialized inthe range of subjects it oles This will
vey mean that all educational providers will need to rethink their ‘marketing,
strategies.summary
J summary
7
‘Without having to worry about designing the conte presenting it teachers in @
Without Mjucaton system can concentrate their enerBles O° jaciitating learning.
‘as a result ofthese changes, the quality of sian education will continue
to rige The higher quality wil be recognizable PSST ‘education courses are
more open to public scrutiny than ‘raditional classroom instruction because
They are delivered by mediated programs that oo ‘be accessed easily. This leads
they Mw emphasis on quality and accountability for educational offerings and
to aieanee education becoming increasingly eomPel ive with conventional
education
this chapter bas introduced some basic ideas abort distance education and
proposed that a systems model js essenta) both the understanding and the
epetie of distance edacation. The main poins aF°
«4 eistance eduction institution, unit, program, CORSO an indi-
4. distorts canbe analyzed oF described ao a systeny “er includes
ee learn-
ree ind management, The more znegTaied ‘Deve TT practice, the
Frater wil be the effectiveness ofthe distance education organization.
eae18
CHAPTeR.1 Fundamentals of Distance Education
+ As organizations become more understanding about the benefits of adopt-
ing a total systems approach to distance education, there will be impact
omteachers, learners, administrators, and policymakers and significant
changes in the way that education is conceptualized, funded, designed,
nd detivered, Not least will be opening of access and improvements in
quality.
For further discussion about a systems approach to education, see Banathy
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