FOR THE USE OF DIPLOMA COHORT 2019

PROGRAM: DIPLOMA IN BUSINESS MANAGEMENT

SYLLABUS: SUMMARY OF INFORMATION ON EACH COURSE

1. Nama Kursus KOMUNIKASI PERNIAGAAN
Course Name: BUSINESS COMMUNICATION
2. Kod Kursus : DBF 3113
Course Code:
3. a) Nama Penggubal:
Names of subject matter expert:

1. MARINA BINTI RAHMAN KV SULTAN AHMAD SHAH

2. ABDUL RAHMAN BIN BUDIN KV SUNGAI PETANI 2
3. MUSTAPA BIN HJ KAMAR KV SULTAN AHMAD SHAH
4. MOHD. TAJUDIN BIN MOHAMAD SALLEH KV KAJANG
5. NOR ALIZA BINTI MOHD. RIDWAN KV SULTAN ABDUL SAMAD
6. SITI KHADIJAH BINTI AHMAD RAMLI KV PORT DICKSON
7. SYAIFFULDIN BIN MOHAMAD KV PORT DICKSON
8. ISMAIL BIN AHMAD KV KERIAN
9. MOHD AZMI BIN ZAKARIA KV KUALA KANGSAR
10. OH ZI JIAN KV BATU LANCHANG
11. YOGESWARY A/P MOGANA SONDARAM KV JUASSEH
b) Nama Tenaga Pengajar:
Names of academic staff:
1.
4. Rasional kursus dalam program:
Rationale for the inclusion of the course in the programme :
Kursus ini ditawarkan bagi memastikan program ini mematuhi standard bidang Pengajian Perniagaan di Malaysia peringkat
diploma. Kursus ini akan membantu pelajar berkomunikasi dengan baik dalam urusan perniagaan. Pengetahuan dan
kemahiran dalam kursus ini akan membantu pelajar berkomunikasi dengan lebih berkesan di samping mengamalkan
pengurusan maklumat.
Business Communication is one of the must-have courses in the program standard of Business Studies in Malaysia for
diploma level. It aims to prepare students on how effective communication can be carried out in an organization through
business documents. The knowledge and skills in this course will help students to be better communicators and to practise
management of information.
5. Semester dan Tahun Penawaran: Semester 1, Tahun 2
Semester and Year offered: Semester 1, Year 2

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6. Jumlah Jam Belajar Pelajar
Total Student Learning Time (SLT):
Jenis Aktiviti Aktiviti Pembelajaran Jumlah Jam/Semester
Category of Activities Learning Activity Total Hours/ Semester
Kuliah
28
Lecture
Pembelajaran berbantu Tutorial
13
Guided learning Tutorial
Praktikal
0
Practical
Persediaan untuk Kuliah/Tutorial
27.5
Preparation for Lectures/Tutorials
Pembelajaran kendiri Pembelajaran Kendiri/Ulangkaji
27.5
Self-learning Independent Study/Revision
Persediaan untuk Penilaian
20
Preparation for Assessment
Penilaian berterusan
2
Penilaian formal Continuous Assessments
Formal assessments Peperiksaan Akhir
2
Final Examination
Jumlah SLT
120
Total SLT
Kredit
3
Credit
7. Nilai Kredit
3
Credit Value:
8. Prerequisite (if any): None
9. Hasil Pembelajaran Kursus (CLO):
Course Learning Outcomes (CLO):

Mengaplikasi konsep komunikasi berkesan dalam senario yang diberi.

CLO1 (C3,PLO1)
Apply concepts of effective communication in scenario-based situations.
Membentangkan laporan perniagaan dengan menggunakan mekanisme
CLO2 pembentangan yang sesuai. (A3,PLO5)
Present business reports by using appropriate presentation mechanics.
Menyusun maklumat dari pelbagai sumber dalam penyediaan kertas cadangan.
CLO3 (A4,PLO7)
Organize information from various sources to prepare a business proposal .

Kemahiran Insaniah (KI):

Transferable Skills (Skills and how they are developed and assessed, project and practical
experience and internship):
Strategi Pengajaran &
Kemahiran Insaniah Strategi Penilaian
Related PLO Pembelajaran
Transferable skills Assessment Strategy
Teaching & Learning Strategies
Kemahiran berkomunikasi,
kepimpinan, dan Perbincangan kumpulan Pembentangan
PLO 5 berpasukan.
Communication, leadership
Group discussions Presentation
and team skills .
PLO 7 Pengurusan maklumat dan Kerja berkumpulan Projek berkumpulan
pembelajaran sepanjang

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 hayat.
Information management
Group work Group project
and life-long learning.

11. Strategi Pembelajaran dan Penilaian:

Teaching-learning and assessment strategies:
Kaedah Penyampaian Kaedah Penilaian
CLO KPI
Method of Delivery Method of Assessment
CLO1 100% pelajar
Mengaplikasi konsep komunikasi mencapai
berkesan dalam senario yang 50% dan ke
diberi. atas.
Kuliah dan tutorial Ujian bertulis
Apply concepts of effective Lecture and tutorial Written test 100%
communication in scenario-based students
situations. obtain 50%
(C3,PLO1) marks and
above
CLO2 100% pelajar
Membentangkan laporan mencapai
perniagaan dengan menggunakan
50% dan ke
mekanisme pembentangan yang
sesuai. atas.
Perbincangan Pembentangan
Discussion Presentation 100%
Present business reports by using
appropriate presentation students
mechanics. obtain 50%
(A3,PLO5) marks and
above
CLO3 100% pelajar
Menyusun maklumat dari pelbagai mencapai
sumber dalam penyediaan kertas 50% dan ke
cadangan. atas.
Kerja berkumpulan Projek berkumpulan
Organize information from various Group work Group Project 100%
sources to prepare a business students
proposal. obtain 50%
(A4,PLO7) marks and
above
12. Ringkasan Kursus:
Course Synopsis:
Kursus ini memberi pendedahan mengenai teori dan konsep komunikasi di dalam dan di luar sesebuah organisasi
perniagaan yang meliputi surat, e-mel, laporan, kertas cadangan, selain daripada komunikasi lisan dalam mesyuarat dan
pembentangan. Pelajar akan dinilai melalui kuiz, ujian bertulis, tugasan, pembentangan, dan peperiksaan akhir.

This course will discuss the theories and concepts of communication happening inside and outside a business organization
which includes letters, e-mails, reports, a proposal, an oral communication in a presentation. Students will be assessed
based on a quiz, mid-term written test, assignment, presentation, and final examination.

13. Mod Penyampaian:

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 Mode of Delivery (e.g. Lecture, Tutorial, Workshop, Seminar etc):
Kuliah, Tutorial, Kerja berkumpulan, Perbincangan, dan aktiviti berasaskan computer.
Lecture, Tutorial, Group work, Discussion and Computer-based activities.
14. Kaedah dan Jenis Penilaian:
Assessment Methods and Types:
Kuiz, Ujian Bertulis, Tugasan, Pembentangan, dan Peperiksaan akhir
Quiz, Written Test, Assignment, Presentation, and Final Examination.

Penilaian Kursus:
Course Evaluation:
1. Penilaian Berterusan (Continuous Assessment) : 70 %
i. Pembentangan / Presentation : 20%
ii. Ujian Bertulis / Written test : 20%
iii. Tugasan / Assignment : 30%
2. Peperiksaan Akhir / Final Examination : 30 %
Jumlah (Total) : 100 %

15. Pemetaan kursus kepada Objektif Pendidikan Program (PEO):

Mapping of the course to the Programme Educational Objectives (PEO):
PEO1 PEO2 PEO3 PEO4
X X X

16. Pemetaan kursus kepada Hasil Pembelajaran Program (PLO):

Mapping of the course to the Programme Learning Outcomes (PLO ):
PLO2

PLO4

PLO6

PLO8
PLO1

PLO3

PLO5

PLO7
Course LO/ Program LO

CLO 1
Mengaplikasi konsep komunikasi
berkesan dalam senario yang diberi.

X
Apply concepts of effective
communication in scenario-based
situations.
(C3,PLO1)
CLO 2
Membentangkan laporan perniagaan
dengan menggunakan mekanisme
pembentangan yang sesuai.
X

Present business reports by using

appropriate presentation mechanics.
(A3,PLO5)

CLO 3
X
Menyusun maklumat dari pelbagai

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sumber dalam penyediaan kertas
cadangan.

Organize information from various

sources to prepare a business proposal.
(A4,PLO7)

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17. Kandungan kursus dan SLT mengikut topik:
Content outline of the course and the SLT (lecture and lab hours) per topic :

SLT (Hours)

Non F2F
Face-To-Face
Total
Week No. Topics Assessment
(Hours)

Test & Exam

Self-study
Practical
Tutorial
Lecture
M1 1 Pengenalan kepada Komuikasi 2 1 0 0 5 8
Introduction to Communication

1.1 Definisi komunikasi

Definition of communication
1.2 Peranan komunikasi dalam perniagaan
Role of communication in business
1.3 Proses komunikasi
Process of communication
1.4 Jenis-jenis komunikasi
Types of communications
1.5 Kriteria untuk komunikasi berkesan
Characteristics of effective communication
1.6 Halangan komunikasi
Communication barriers

M2 2 Komunikasi antara budaya 2 1 0 0 5 8

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 Communicating Across Cultures
2.1 Kepentingan komunikasi antara budaya.
The importance of cross-cultural communication.
2.2 Faktor utama yang mempengaruhi budaya.
Factors affecting culture.
2.3 Halangan komunikasi antara budaya.
Barriers in communication among cultures.
M3-M4 3 Proses dan bentuk komunikasi 4 2 0 0 10 16
Process and forms of communication
3.1 Kepentingan kemahiran menulis
The importance of skillful writing
3.2 Proses penulisan
The writing process
  3.1.1 Merancang mesej
Planning the message
  3.1.2 Membuat draf
Drafting
  3.1.3 Menyemak semula
Revising
3.3 Dokumen-dokumen komunikasi perniagaan.
Business communication documents.
  3.3.1 Surat-menyurat
Letters
  3.3.2 Memorandum
Memorandums
  3.3.3 e-Mel
e-Mail
  3.3.4 Media sosial
Social media
3.4 Perbandingan teks bercetak dan teks atas talian.
Comparison between printed and online texts.
M5-M7 4 Menulis mesej 6 3 0 1 17 27 Ujian Pertengahan
Writing messages Semester
4.1 Respon awal pembaca. (Mid-term Test)
Readers' preliminary response.
  4.1.1 Pendekatan langsung
Direct approach
  4.1.2 Pendekatan tidak langsung
Indirect approach

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 4.2 Penulisan mesej
Writing messages
  4.2.1 Mesej rutin and positif
Routine and positive messages
  4.2.2 Mesej negatif
Negative messages
  4.2.3 Mesej persuasif
Persuasive messages
M8-M9 5 Laporan dan kertas cadangan
Reports and proposals
5.1 Fungsi laporan
Purpose of reports
5.2 Ciri-ciri laporan
Characteristics of reports
5.3 Jenis-jenis laporan
Types of report
5.4 Proses menyediakan laporan
Process of producing a report
  5.4.1 Menentukan tujuan laporan
Determine the purpose of the report
  5.4.2 Mengumpul maklumat berkaitan
Gather related information
  5.4.3 Mentafsirkan hasil
Interpret the findings
  5.4.4 Menyusun maklumat
Organize the report information
  5.4.5 Menulis laporan
Write the report
5.5 Kertas cadangan
Proposal
  5.5.1 Perbezaan antara laporan dan kertas cadangan
Difference between reports and proposals
  5.5.2 Jenis-jenis kertas cadangan
Types of proposals
  5.5.3 Format dan kandungan kertas cadangan
Proposal format and contents

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M10-M11 6 4 2 0 0 6 12

Penulisan dokumen pekerjaan

Writing employment documents
6.1 Résumé
Résumé
  6.1.1 Kandungan résumé
Résumé content
  6.1.2 Résumé bercetak
Hard copy résumé
  6.1.3 Résumé elektronik
Electronic résumé
  6.1.4 Résumé diimbas
Scannable résumé
6.2 Surat iringan
Cover letter
  6.3.1 Jenis-jenis surat iringan
Types of cover letter; solicited and unsolicited
  6.3.2 Kandungan surat iringan
Contents of cover letter
  6.3.3 e-Mel iringan
e-Mail cover
M12-M13 7 Pembentangan dalam Perniagaan 4 1 0 1 8 14 Pembentangan
Business Presentations (Presentation)
7.1 Perbezaan antara laporan lisan dan laporan bertulis
Differences between oral and written reports
7.2 Proses persediaan pembentangan
Process of preparing a presentation
  7.2.1 Menentukan topik dan tujuan pembentangan
Determining the topic and purpose
  7.2.2 Menyediakan bahan pembentangan
Preparing the presentation
  7.2.3 Memilih kaedah pembentangan
Choosing the presentation method
  7.2.4 Memilih cara untuk maklum balas pendengar
Choosing the means of audience feedback
7.3 Persediaan diri untuk pembentangan

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 Preparing yourself to speak
  7.3.1 Peribadi yang menarik
Appealing personal traits
  7.3.2 Penampilan dan pergerakan fizikal
Appearance and physical actions
  7.3.3 Gaya bercakap
Speaking style
7.4 Bahan visual untuk pembentangan
Visuals for presentations
  7.4.1 Pemilihan maklumat yang sesuai
Selection of appropriate information
  7.4.2 Teknik menggunakan bahan visual
Techniques for using visuals
  7.4.3 Penggunaan perisian pembentangan
Use of presentation software
  7.4.4 Bahan edar
Use of handouts
M14 8 Komunikasi berkesan dalam mesyuarat dan perbualan 2 1 0 0 3 6
Communicating effectively in meetings and conversations
8.1 Keperluan komunikasi lisan di tempat kerja.
The needs for oral communication at work place.
8.2 Elemen perbualan professional.
Elements of professional conversations.
8.3 Mengendalikan dan mengambil bahagian dalam mesyuarat.
Conduct and participate in meetings.
8.4 Teknik semasa menjawab telefon.
Techniques while answering the phone.
15   Study Leave
16-17 Final Examination 2 6
Total hours 28 13 0 4 75 120
Notional hours 40
Credit value 3

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18. Main and additional references supporting the course:

MAIN REFERENCES:
1. Bovee, L.Courtland and Thill, V.John. (2018). Business Communication Today, 14th Edition. Pearson Global
Edition. ISBN-13: 978-1-292-21534-1.
2. Bovee, L.Courtland and Thill, V.John. (2016). Business Communication Essentials, 7th Edition. Pearson
Global Edition. ISBN-13: 978-1-292-09326-0.

ADDITIONAL REFERENCE:
3. Locker, .Kitty and Klenzler, S.Donna. (2015). Business and Administration Communication, 11th Edition.
McGrwa-Hill International Edition. ISBN: 978-1-259-09565-8.

19. Other additional information: Tools, equipment and material

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