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Assignment 1 Kishan1

Business feasibility analysis is important for developing a business strategy for several reasons: 1. It identifies new opportunities and helps make informed "go/no-go" decisions about projects. 2. It analyzes key parameters like target customers, marketing strategies, and financial viability. 3. Conducting a feasibility study provides a clear picture of the proposed project and narrows alternatives. The business model canvas is a useful tool that depicts the entire business model across nine elements including key partners, activities, resources, customer segments, channels, and cost structure. It allows analysis of the business model and identification of areas for improvement.

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65 views

Assignment 1 Kishan1

Business feasibility analysis is important for developing a business strategy for several reasons: 1. It identifies new opportunities and helps make informed "go/no-go" decisions about projects. 2. It analyzes key parameters like target customers, marketing strategies, and financial viability. 3. Conducting a feasibility study provides a clear picture of the proposed project and narrows alternatives. The business model canvas is a useful tool that depicts the entire business model across nine elements including key partners, activities, resources, customer segments, channels, and cost structure. It allows analysis of the business model and identification of areas for improvement.

Uploaded by

ravishu hattiya
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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EXCEL BUSINESS COLLEGE

ASSIGNMENT ON
BUSINESS DEVELOPMENT PLAN

SUBMITTED TO SUBMITTED BY
Birat Shrestha Kishan Thakur
Course Instructor MBA 4th trimester
Part-1 Quiz
1. Why do you think its important to do business feasibility analysis? Show its
significance in developing a business strategy.
The growth and recognition of project management in business have changed significantly over
the past few years, and these changes are expected to continue and expand. And with the rise of
project management comes the need for a feasibility study.
The importance of a feasibility study is based on organizational desire to “get it right” before
committing resources, time, or budget. A feasibility study might uncover new ideas that could
completely change a project’s scope. It is best to make these determinations in advance, rather
than to jump in and to learn that the project would not work. Conducting a feasibility study is
always beneficial to the project as it gives us as a business entity and other stakeholders a clear
picture of the proposed project. 

Below are some key benefits of conducting a feasibility study:

 Improves project teams’ focus

 Identifies new opportunities

 Provides valuable information for a “go/no-go” decision

 Narrows the business alternatives

 Identifies a valid reason to undertake the project

 Enhances the success rate by evaluating multiple parameters

 Aids decision-making on the project

 Identifies reasons not to proceed

Apart from the approaches to feasibility study listed above, some projects also require other
constraints to be analyzed -

 Internal Project Constraints: Technical, Technology, Budget, Resource, etc.

 Internal Corporate Constraints: Financial, Marketing, Export, etc.

 External Constraints: Logistics, Environment, Laws and Regulations, etc.


Uncertainty is a constant that businesses of every size face daily. Getting customers in the door,
encouraging them to spend, and ultimately generating a profit are basic objectives that can at
times seem difficult to achieve. Changing, adapting and incorporating new products and ideas
into your business mix are ways to remove some of the uncertainties you face, but without
proper forethought and planning, those steps themselves can be highly uncertain. Enter the
feasibility study: a chance to ask and get answers to questions that help you to assess potential,
and to predict the likelihood of success or failure.

Its significance in developing a business strategy are listed below: -


 By conducting a proper feasibility study, the target audience can be clearly identified
along with their purchasing power. 
 The right marketing strategy can also be uncovered with a feasibility study. Determining
how to properly reach the tragic audience is a vital step in creating a viable business in
any region. The location of the business and how accessible to the target audience will
also be a factor. A late-night pizza delivery business would not perform well if based out
of a mall that closes at 9 pm.
 Feasibility study shows us the overall analysis of internal environment as well as external
environment by which we can address our strength, weakness, opportunities and threat.
By which we can to SWOT analysis and later on TOWS analysis.

Therefore, we can conclude that Feasibility studies are important because they force us consider
the big picture first and then think in a top-down fashion. In this way, one or two general starter
questions lead to a host of additional, more detailed questions that become increasingly narrower
in focus as we get closer to reaching an ultimate answer. For example, asking whether anyone
will buy your new-and-improved product and whether it will generate a profit creates additional
questions that force you to consider customer need and possible competition, and to identify
risks that you may face. You must also describe your product and its benefits, define your target
market, and calculate cost along with break-even and profit points.
2. Business canvas model depicts the entire business and functional strategies. Explain this
statement with your justification.
The business model canvas is a strategic management and entrepreneurial tool. It allows us
to describe, design, challenge, invent, and pivot our business model,"

Business model canvas is a tool that access and describe the business model that comprises of
nine elements: customer segment, value proportion, channels, customer relation, revenue stream,
key activities, key resources, key partners and cost structure.

By digging into these elements of company, you can recognize and act on areas that can be
improved. It also reveals clear paths on which to build your organizational innovation strategy.

The business model canvas can be used to determine how to compete, as either an initial entrant
or a fast follower. An entrepreneurial organization is often a first mover by introducing a new
product or service category that can potentially define an innovation’s characteristics in the
minds of buyers, gaining valuable name recognition and brand loyalty. First movers can also
lock in key resources (such as certain distribution channels) and set a technology
standard. Second movers have the potential advantage of learning from and improving on the
first mover’s efforts. For example, second movers can take advantage of existing customers and
optimize the first mover’s product to add new features, especially when customers are willing to
switch. Research on the battle between first and second movers indicates that they are equally
likely to win the market.

One illustration of first and second movers is in China’s competitive mobile payment industry.
The War of Two “Horses”: First and Second Movers in China’s Mobile Payment Industry

Over the last decade, Chinese people have been rapidly and systematically utilizing mobile
payment—that is, payment services performed through a mobile device. This trend kicked off
with China’s first e-commerce wholesale platform Alibaba, founded by Jack Ma from his
humble apartment in Hangzhou, China, in 1999. Responding to eBay’s growing presence in
China a few years later, Jack Ma launched taobao.com, a consumer-to-consumer (C2C) and
business-to-consumer (B2C) online marketplace. To support taobao.com’s transactions, Jack Ma
released Alipay later that year as a “third-party online payment platform.” Mobile payment
became a reality in China when Alipay released its mobile app in 2008, which can be used to pay
water, electricity, and gas bills as well as mobile phone fees. After 2011, when the first third-
party payment license was issued to Alipay, more Chinese consumers replaced their credit
cards and debit cards with Alipay. By 2013, Alipay overtook PayPal as the world’s largest
mobile payment platform. Alipay dominated 69.6 percent of China’s mobile payment
market. Jack Ma was the “only horse” (the surname Ma means “horse” in Chinese) in the
field and a clear first mover but faced a solid rival in second mover IT giant Tencent.
Hence, we can justify that business canvas model depicts the entire business and functional
strategies that provides sustainable competitive advantage, business positioning and product
services differentiation.
..

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