Fried street food –Business Plan CONFIDENTIAL

BURANDAY’S FRIED STREET FOOD

(Fried street food: leeg ng manok, squidball, fishball, hotdog, kikiam and samalamig)
BUSINESS PLAN

PRESENTED TO
INDIVIDUAL OR COMPANY NAME

DATE PREPARED
02/07/2021

CONTACT

Lizzette N. Tomnub
[email protected]
0916271853

Ba. Road Street,

Tayuman
Binangonan Rizal, 1940

Kwek2niBuranday@facebook

Page 1
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
COMPANY OVERVIEW 4
PRODUCTS & SERVICES 5
OFFERINGS 5
SOURCING 5
MARKET ANALYSIS 6
MARKET AND INDUSTRY OVERVIEW 6
TARGET MARKET 6
COMPETITION 6
MARKETING PLAN 7
MARKETING STRATEGY 7
POSITIONING 7
PROMOTION 7
IMPLEMENTATION PLAN 8
PERSONNEL PLAN 8
SWOT ANALYSIS 8
TIMELINE 9
FINANCIAL PLAN 10
KEY ASSUMPTIONS10
SALES FORECAST 10
BUDGET OVERVIEW 12
FINANCIAL STATEMENTS 13
PROFIT AND LOSS 13
BALANCE SHEET 14
CASH FLOW 15
APPENDIX 16
 Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan
EXECUTIVE SUMMARY

The purpose of this business plan is to secure 70,000php in order to fund the purchase of
necessary equipments such as eating and cooking utensils, materials, marketing signage, first 3
month rental fees and the installation of lightings, electrical wirings and staffing requirements
for BURANDAY FRIED STREET FOOD in Ba. Road Street Tayuman ,Binangonan Rizal. The funds
invested will help promote the business and continue operations until the business is self-
sustainable.

Our Mission
To provide quality, affordable and clean street food to our baranggay in a convenient and
reasonable way in order to enhance the quality of our customers’ lives.

Our Vision
To increase the trust, contentment and satisfaction of our customers and community when it
comes to street foods.

Lizzette tomnub, Margarita Tomnub, Alvin Garrido and Emilia Ceninaforsees a great opportunity
to create a busainness within the community, sonce the location is highly marketable and it
could also provide a good source of incvome for the family. Prior of the idea of opening this type
of business they already slling different “ kakanin” and breakfast meals for the past years.
Together , with the motivation of creating a self sustaining business they are motivated and
positively looking forward for the success of thew said business and forseeing a franchised
brances in the years to come to provide excellent service and delectable food throughout the
city as well as the province of Rizal.

Our customers would be mainly sewers, students and employees who work in a clothing factory
near the vicinity in Bario Road Tayuman, and surrounding areas within a 0.5-km radius. Our
stall will be opened from Monday to Saturday from 7:00 AM to 8:00 PM. We anticipate that 19-
to 35-year old patrons will make up 85% of our revenue.

COMPANY OVERVIEW

Company Background
After the Philippines was locked down during the Covid 19 pandemic the Tomnub family
decided to start a business that would help support the needs of the family and provide financial
help to the children of Margarita Tomnub. This motivates her eldest child Emilia Cenina to push
and take risk on creating a business specifically street foods which she and her mother are
really familiar with. Prior of the said pandemic Margarirta tomnub is already known for her
signitured shanghai and Emilia Cenina also sells breakfast meals and
“ Kakanin “ which is a big help to her growing family.

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 Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan
Management Team
Lizzette Tomnub, Founder and Owner
Lizzette Tomnub is the co-founder and the manager of Buranday’s fried street food. Lizzette
graduated in Accountancy, Business Administration strand (ABM) in Senior high school at ACLC
College of Taytay and is now 2nd Year College in Bachelor of Science in Business
Administration Major in Marketing Managemet at URS Binangonan.

Emilia Cenina, Co-Founder and Owner

Emilia is the co-founder and the cook at Buranday’s Fried street food. She is the mother of 5
children. She is a hard working and dedicated Mom. She started cooking different dishes and
“Kakanin” when she was 15 years old. She is currently living at Bario road, Tayuman
Binangonan Rizal.

Margarita Tomnub, Co-Founder and Owner

Margarita is the mother of 7 children including Lizzette and and Emillia. She is an amazing cook
and a very dedicated mother. She as a wide experience in selling “Kakanin” and knows a lot of
techniques in cookin. She is well known to be a kind hearted and a loving mother in their
community. Her signatured dish is “shanghai”.

Required Funds
The start-up capital obtained through savings will be used for equipment, kitchen supplies, food
purchases, and associated permits and licensing.

Equipment will amount to approximately 20,000, and remaining costs are estimated to be
around 70,000 php.

PRODUCTS & SERVICES

Offerings
Buranday’s Fried street food will offer a wide range of food options, to include:

Kikyam
Kwek kwek
Tokneneng
Shanghai
Pritong leeg ng manok
Fried and steamed shomai
Hotdog
Fish ball
Squid ball
Kalamares
Fried Atay ng baboy
Beverages
Coke products
Gulaman
Bottled water

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 Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan
Sourcing
Buranday’s Fried Street Food plans to source its ingredients from local suppliers and markets
with in Binangonan and Angono area. We will ensure that the ingredients we use are of the
highest quality in order to provide delectable food offerings.

We plan to establish and foster positive working relationships with local vendors that we partner
with in the area to help ensure our inventory needs are met in a cost-efficient manner.

With the experience Emilia and Margarita have gained from selling “ kakanin” in the past years,
combined with market research done by Lizzette, they can ensure that the amount of
ingredients needed are accurately projected from week-to-week.

MARKET ANALYSIS
Market and Industry Overview
Street Food have been prevalent in the food industry ever since, with increasing popularity as
time goes on. There are a lot of street food nationwide, and that number is expected to increase
after this covid-19 pandemic.

Our market research has revealed to us that consumers in Bario Road Tayuman want more
affordable food options, larger portion sizes, and a wider variety of street food offerings at a
single establishment. Being able to satisfy those factors, in conjunction with the flexibility of our
business hours, will help set us apart from the competition.

Target Market
Our target buyers lived, walked through and work along the street of Bario Road and
surrounding areas within a 0.5-km radius. Our store is located along with the main street and
visible to passing people, tricycle drivers and students. We anticipate that 10- to 50-year old
patrons will make up 85% of our revenue.

We anticipate that 10- to 50-year old patrons will make up 85% of our revenue. These will be
business professionals making an income ranging from 20,000 to 40,000 php. The average
amount spent at our store will be approximately 8000php a month for the first year.

Competition
At this time, there are 10 street food vendors currently selling in Bario Road Tayuman Rizal. But
due to the Covid 19- pandemic and the safety protocols from the IATF, most of them retired
from business and was bankrupt. This is a good opportunity to start since a vaccine for covid 19
is at the world market and soon businesses would start to open together with the schools and
different establishments. Here are our direct competitors in Bario road street.

Mariza’s Barbeque
Shingaling Tacos
Aleng Nena Fried chicken
And 7 food carts with specific names

MARKETING PLAN

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 Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan
Marketing Strategy
Our marketing strategy is to create cheap and affordable combo meal with rice like “ siomai
rice, Hotdog rice, leeg rice and other fried street foods with rice meals”. We would also like to
attract many customers by providing a videoke within the establishment so as they are waiting
for their orders they could sing songs which we all know Filipinos love to do.

BURANDAY’S FRIED STREET FOOD also plans to reach new and existing customers through
social media and flyers. Our prices will be lower compared to our direct competitors, and we will
also provide larger portions while maintaining profitability. Furthermore, we can keep our prices
lower due to sourcing ingredients from our known and well trusted suppliers

Positioning
For workers and sewers who are employed near the vicinity, BURANDAY’S FRIED STREET FOOD
is the customer’s first choice. At BURANDAY’S FRIED STREET FOOD, customers can purchase a
meal that is sourced from high quality ingredients and is served in a large portion at a low price.
On a lunch break with colleagues, BURANDAY’S FRIED STREET FOOD will appeal to the workers
with a limited time to eat who desire a wider range of food options in one stop.

Promotion

We are planning to hand out and hang up flyers in high-traffic areas during the first few months
of operation. We also plan to utilize different social media platforms like creating a Facebook
page, Instagram and enrolling it the local market social media site and provide free delivery
service for orders with in the area for people who are busy and have less time to spare.

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IMPLEMENTATION PLAN
Personnel Plan
At this time, the personnel plan calls for a minimum of one cook and one assistant who will
greet customers and take orders. Currently, Emilia will operate as the cook, while Margarita
takes orders and payment, and assists Emilia where needed. While Lizzette will serve as the
manager.

In the first year, assumptions are that there will only be three workers in the store to execute
and manage operations. As demand increases, we will hire an additional assistant to support
Emilia.

Table: Personnel Plan

All values are in Philippine peso

PERSONNEL Year 1 Year 2 Year 3

Cook 140000 145000 150000
Assistant 1 139000 140000 145000
Assistant 2 139000 143000
Manager 150000 170000 175000
TOTAL PAYROLL 429000 594000 613000

SWOT Analysis
Strengths
 Location
 Easy access
 Fast service
 Large portions
 Wide variety of offerings
 High quality
 Fresh ingredients
Weaknesses
 Constricted seating area
 Lack of brand recognition
 Decrease in the numbers of passerby during rainy season
Opportunities
 High-traffic area for commuters, students and workers employed in the local area
 Partner with local suppliers within the area.
 Cheaper affordable and clean street food

Threats
 Existing food street food vendor who will adapt to the same marketing strategy
 New food vendors entering the market and increasing competition
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

Buranday’s Fried Street food – Sample Business Plan

Timeline
The timeline illustrated below shows the specific activities that are scheduled to take place during the first year,
including task ownership, status, milestones, and budgeting totals. Throughout the year we will keep track of plan
progress, and report on the timely completion of each activity and milestone.

70000 php

Lizzette Tomnub 70000 php

70000 php

Alvin G. Garrido

Anna Arriola

Lizzette Tomnub

Emilia Cenina
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

You may utilize this business plan as a starting point for your own, but you do not have permission to reproduce, copy,
resell, publish, or distribute this plan as it exists here.

Page 9
FINANCIAL PLAN
Key Assumptions
Revenues will increase at an annual rate of roughly 30%, with an increase in sales of 40% in July till December due to
the assumption that a vaccine for Covid 19 would be available for all Filipinos. We expect this increase to remain
continual throughout the following year due to the opening of face to face classes in the schools near the store.

To provide an exhibition of a worst-case scenario, sales projections are deliberately calculated low.

Sales Forecast
We expect the highest performance during the months of July till December in our sales forecast, due to high rate of
foot traffic as the Vaccine would be available.
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

Graph: Sales Forecast

.
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan
6000

5000

4000
Kikyam
3000 Kwek kwek
Tokneneng
2000 Gulaman
1000

0
n b ar r ay n l g pt t v c
Ja Fe M Ap Ju Ju Au e Oc No De
M S
Table: Sales Forecast
Budget Overview
Table: Budget Overview
FINANCIAL STATEMENTS
Profit and Loss

Table: Profit and Loss

Donny’s Food Truck – Sample Business Plan CONFIDENTIAL

Balance Sheet

Table: Balance Sheet

You may utilize this business plan as a starting point for your own, but you do not have permission to reproduce, copy, resell, publish,
or distribute this plan as it exists here.

Page 14
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

Cash Flow

Table: Cash Flow

You may utilize this business plan as a starting point for your own, but you do not have
permission to reproduce, copy, resell, publish, or distribute this plan as it exists here.

Page 15
APPENDIX

Licenses and permits

Competitor information
Professional business references
Credit reports
Images or illustrations of products mentioned in plan
Marketing reports
Charts and graphs
Spreadsheet