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Beverage Industry Insights India

The beverage industry in India is an important part of people's lives, with companies constantly innovating new products to attract consumers. The industry can be segmented in various ways, such as alcoholic vs non-alcoholic, natural vs synthetic, in-home vs out-of-home consumption, and by age or consumption level. However, many Indian consumers view beverages as a luxury to be consumed occasionally, which is a challenge for the industry. To increase consumption, companies must enhance quality and consistency, build consumer trust, provide education on benefits, and use relevant communication to encourage regular purchase and consumption. Expanding distribution is also key to growing the beverage market and industry.

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Bellapu Durga vara prasad
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145 views2 pages

Beverage Industry Insights India

The beverage industry in India is an important part of people's lives, with companies constantly innovating new products to attract consumers. The industry can be segmented in various ways, such as alcoholic vs non-alcoholic, natural vs synthetic, in-home vs out-of-home consumption, and by age or consumption level. However, many Indian consumers view beverages as a luxury to be consumed occasionally, which is a challenge for the industry. To increase consumption, companies must enhance quality and consistency, build consumer trust, provide education on benefits, and use relevant communication to encourage regular purchase and consumption. Expanding distribution is also key to growing the beverage market and industry.

Uploaded by

Bellapu Durga vara prasad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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A BRIEF INSIGHT - BEVERAGE INDUSTRY IN INDIA

In India, beverages form an important part of the lives of people. It is an industry, in which the
players constantly innovate, in order to come up with better products to gain more consumers and
satisfy the existing consumers.
The beverage industry is vast and there various ways of segmenting it, so as to cater the right
product to the right person. The different ways of segmenting it are as follows:
❖ Alcoholic, non-alcoholic and sports beverages.
❖ Natural and Synthetic beverages.
❖ In-home consumption and out of home on premises consumption.
❖ Age wise segmentation i.e. beverages for kids, for adults and for senior citizens.
❖ Segmentation based on the amount of consumption i.e. high levels of consumption and low
levels of consumption.
If the behavioural patterns of consumers in India are closely noticed, it could be observed that
consumers perceive beverages in two different ways i.e. beverages are a luxury and that beverages
have to be consumed occasionally. These two perceptions are the biggest challenges faced by the
beverage industry. In order to leverage the beverage industry, it is important to address this issue
so as to encourage regular consumption as well as and to make the industry more affordable.
Four strong strategic elements to increase consumption of the products of the beverage industry in
India are:
❖ The quality and the consistency of beverages needs to be enhanced so that consumers are
satisfied and they enjoy consuming beverages.
❖ The credibility and trust needs to be built so that there is a very strong and safe feeling that
the consumers have while consuming the beverages.
❖ Consumer education is a must to bring out benefits of beverage consumption whether in
terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant
to the category.
❖ Communication should be relevant and trendy so that consumers are able to find an appeal
to go out, purchase and consume.
❖ The beverage market has still to achieve greater penetration and also a wider spread of
distribution. It is important to look at the entire beverage market, as a big opportunity, for
brand and sales growth in turn to add up to the overall growth of the food and beverage
industry in the economy.

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3. COMPANY PROFILE

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