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Carefree
Stain Removal
Cirrasol Expel
TM Benefits
n Boosts stain removal performance
n Effective on a wide variety of stains
Cirrasol Expel is a patent-pending high performance additive designed to
significantly boost stain removal in laundry care products. Applications
Whether added to main wash detergents or stain pre-treatments, addition of n Liquid detergents
Cirrasol Expel provides improved cleaning performance across a wide range n Concentrates and monodoses
of everyday stains. n Stain removers and pre-spotters
Cirrasol Expel is a versatile, cold-processable, liquid additive effective at low
temperatures and fully compatible with anionic, nonionic and cationic detergent
systems.
Deliver carefree stain removal from your formulation with Cirrasol Expel.
A natural world of home care
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The Challenge of Stain Removal Boost the Power of Pre-treatments
The number one reason for buying a laundry detergent is to get fabrics Wash boosters and pre-wash stain removers are gaining importance in
clean, so it is no surprise that consumers rate this attribute so the laundry care market and Cirrasol Expel offers formulators improved
importantly when choosing what product to buy. stain removal in liquid pre-treatment formulations.
Environmental and sustainability drivers have led to changes in washing The cleaning performance of Cirrasol Expel formulated in a pre-
practices that make it harder to get garments clean, for example using treatment was evaluated using standard pre-stained cotton swatches.
shorter wash cycles and limiting detergent use. How do we continue to The swatches were treated for 3 - 4 minutes with a stain remover
do all this and still keep consumers satisfied with the cleaning formulation containing either 10% solvent or 10% Cirrasol Expel before
performance? washing at 40°C.
Increased stain removal was demonstrated across all three stain types
Improved Stain Removal from Detergents treated with the Cirrasol Expel formulation. Cirrasol Expel performed
better on 18 out of 19 stains compared to the solvent.
Cirrasol Expel is effective at boosting stain removal performance when
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formulated into a range of liquid laundry detergent formulations and
can be added without the need for reformulation.
The stain removal power of Cirrasol Expel in laundry detergents was
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Average Stain Removal (ΔY)
evaluated across three common types of liquid detergents –
ultra-concentrated, concentrated and alkyl polyglucoside (APG) based.
Better stain removal
Cirrasol Expel was added to the formulations at 5%.
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Ultra-
Table 1: Three types of Concentrated
liquid laundry detergent Concentrated APG-based
tested, shown by surfactant content and
dosage level
Surfactant 55 32 25 8
content, %
Dosage per 28 55 80
wash, ml 4
Bleachable Enzymatic Greasy/particulate
Table 1: Three types of liquid laundry detergent tested, shown by surfactant content and
dosage level 10% solvent 10% Cirrasol Expel
Figure 2: Average stain removal performance by stain type for a pre-treatment formulation
The colour change of standard cotton swatches pre-stained with a including either 10% solvent or 10% Cirrasol Expel
wide range of stain types was measured to give an indication of the
stain removal after washing at 40°C. Outstanding Compatibility
Addition of Cirrasol Expel boosted stain removal performance by an
average of 8 - 20% across all three detergent formulations. Cirrasol Expel is compatible with anionic, nonionic and cationic detergent
systems, and gives a clear, stable formulation with no increase in
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detergent foaming. It is ideal for liquid monodose formats as it is
compatible with water soluble films.
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Average Stain Removal (ΔY)
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Better stain removal
6
Ultra-concentrated Concentrated APG-based
Detergent Detergent with 5% Cirrasol Expel
Figure 1: Average stain removal performance for each of the three detergent formulations,
with and without 5% Cirrasol Expel
Cirrasol Expel is recommended for use at 3 - 5%, or 1.5 - 4.0 g per Figure 3: Demonstration of PVA film compatibility with neat Cirrasol Expel
wash depending on the desired level of effect.
Non-warranty
The information in this publication is believed to be accurate and is given in good faith, but no representation or warranty as to its completeness or accuracy is made. Suggestions for
uses or applications are only opinions. Users are responsible for determining the suitability of these products for their own particular purpose. No representation or warranty, expressed or
implied, is made with respect to information or products including, without limitation, warranties of merchantability, fitness for a particular purpose, non-infringement of any third party
patent or other intellectual property rights including, without limit, copyright, trademark and designs. Any trademarks identified herein are trademarks of the Croda group of companies.
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