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E Commerce: AN Indian Perspective, Fifth Edition by P.T. Joseph, S.J

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Amaranatha Reddy P
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252 views3 pages

E Commerce: AN Indian Perspective, Fifth Edition by P.T. Joseph, S.J

HH cc

Uploaded by

Amaranatha Reddy P
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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E‐COMMERCE: AN INDIAN PERSPECTIVE, FIFTH EDITION

By P.T. JOSEPH, S.J.

Price: Rs. 450.00


ISBN: 978‐81‐203‐5154‐7
Pages: 564
Binding: Paper Back
Order online at www.phindia.com

DESCRIPTION

Electronic Commerce, popularly known as E‐commerce is booming in India off ering


ering new ways of 
of doing
doing
business. Referring to aspects of  online business involving exchanges among customers, business
partners and vendors, e‐commerce has increased the speed and ease with which business can be
transacted today, resulng in intense compeon between enterprises. Companies are at the
crossroads, with  just two vistas ahead of  them—either go online or go out of  business. The
comprehensive coverage of  this Fih Edion equips the students with the latest informaon on
e‐commerce—concepts, models, strategies, and techniques that can be used to build useful
e‐commerce applica ons.

The range of  topics covered is broad, making this book a solid introductory text for the rapidly
expanding number of  courses in e‐commerce for business students at undergraduate or postgraduate
level, and also for the students pursuing courses in computer applica ons, informa on technology and
informaon science.
The book features several comprehensive and diverse case studies and data on Indian corporaons, as
well as mulnaonal companies showing success and failure of  their Web‐based electronic business
models. New material on developments in technology and taxaon issues have been added.

This fundamental treatment of  the subject of  e‐commerce coupled with a clear and praccal analysis
of  market models, connues to make this text an invaluable single source guide for students—arming
them with skills to deal successfully with the managerial issues they will face as future business
professionals.

Key features
• Incorporates a new chapter E ‐commerce Laws and 
and Taxa
Taxa on
on Issues.
• Provides coverage of  all elements of  e‐commerce including customer relaonship, supply chain
management, e‐payment, e‐security, mobile commerce, and Web designing.
• Addresses key legal issues related to taxaon, privacy, copyright, and so forth.
• Gives the end‐of ‐chapter Internet search exercises to help students develop analycal skills.
• Defines key technical terms in the glossary.

CONTENTS

Preface
1. History of 
of EE‐commerce and Indian Business Context
2. Business Models for E‐commerce
3. Enabling Technologies of 
of the
the World Wide Web
4. e‐Markeng
5. e‐Security
6. e‐Payment Systems
7. e‐Customer Relaonship Management
8. e‐Supply Chain Management
9. e‐Strategy and Knowledge Management
10. Informaon Systems for Mobile Commerce
11. Portals for E‐business
12. Legal and Ethical Issues
13. E‐commerce Laws and Taxaon Issues
Glossary 
Index 

ABOUT THE AUTHOR(s)

P.T. JOSEPH, S.J., PhD, (Marquee University), is Director, at Marian Internaonal Instute of 
Management, Kukkanam, Kerala. He was the Director of  the Xavier Instute of  Management (XIM),
Bhubaneswar. Prior to  joining XIM, he has been Professor at the Xavier Labour Relaons Instute
(XLRI), Jamshedpur. Earlier, he also taught at Marquee University in Milwaukee and St. Joseph’s
University in Philadelphia.

Dr.. Joseph has done research in image processing and published several papers, both in India and
Dr
abroad.

2015 / 564pp. / 17.8 × 23.5 cm / ISBN‐978‐81‐203‐5154‐7 / Rs.450.00

PHI Learning
Learning Private
 Private Limited © 2011.
Email: [email protected]
For more informaon visit : www.phindia.com

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