MA Degree Plan in Marketing

(Thesis Track)

Plan Number 2012 T

I. GENERAL RULES AND CONDITIONS:

1. This plan conforms to the valid regulations of the programs of graduate
studies.
Areas of specialization accepted for enrollment programs:
* First priority: Holders of the Bachelor's Degree in: Marketing.
* Second priority: Holders of the Bachelor's Degree in: Business
Administration, Pharmacy, Engineering.
* Third priority: Holders of the Bachelor's Degree in: Finance, Accounting,
Banks, Management information systems, Business Information Systems
Information Technology.
* Fourth priority: Holders of the Bachelor's Degree in: public administration,
economic, Hotel management, Agriculture, Tourism.
* Fifth priority: Holders of the Bachelor's Degree in: Information
Technology, Actuarial science.

II. Admission policies:

The third admission policy will be adopted. This policy gives more weight to
the first priority over the other priorities as follows:

Priority weight
First priority %611
Second priority %59
Third priority %51
Fourth priority %59
Fifth priority %51

III. SPECIAL CONDITIONS: None.

IV. THE STUDY PLAN: Studying (36) Credit Hours as follows:
1. Obligatory courses: (21) Credit Hours:

Course No. Course title Accredited hours

6116716 Applied Statistic in Business Administration 3
6116711 Research Methods in Business Administration 3
6111711 Managerial Accounting 3
6113711 eananMFeaa renanaM 3
6116711 rFnaneea ernaa aMiaaerF 3
6111713 Marketing Management 3
6111713 Consumer Behavior 3
 2. Elective Courses: (6) Credit hours:

Course No. Course title Accredited hours

6111711 International Marketing 3
6111719 Marketing Strategy 3
6111711 Service Marketing 3
6111717 Promotion Strategy 3
6111715 Marketing Research 3
6111751 Special Issues in Marketing 3
6116799 Strategic Management 3

3. Thesis: (9) Credit hours (1604799).

 MA Degree Plan in Marketing
(Comprehensive Track)

Plan Number 2012 T

I. GENERAL RULES AND CONDITIONS:

1. This plan conforms to the valid regulations of the programs of graduate
studies.
Areas of specialization accepted for enrollment programs:
* First priority: Holders of the Bachelor's Degree in: Marketing.
* Second priority: Holders of the Bachelor's Degree in: Business
Administration, Pharmacy, Engineering.
* Third priority: Holders of the Bachelor's Degree in: Finance, Accounting,
Banks, Management information systems, Business Information Systems
Information Technology.
* Fourth priority: Holders of the Bachelor's Degree in: public administration,
economic, Hotel management, Agriculture, Tourism.
* Fifth priority: Holders of the Bachelor's Degree in: Information
Technology, Actuarial science.

II. Admission policies:

The third admission policy will be adopted. This policy gives more weight to
the first priority over the other priorities as follows:

Priority weight
First priority %611
Second priority %59
Third priority %51
Fourth priority %59
Fifth priority %51

III. SPECIAL CONDITIONS: None.

IV. THE STUDY PLAN: Studying (36) Credit Hours as follows
1. Obligatory courses: (24) Credit Hours:

Course No. Course title Accredited hours

6116716 Applied Statistic in Business Administration 3
6116711 Research Methods in Business Administration 3
6111711 Managerial Accounting 3
6113711 eananMFeaa renanaM 3
6116711 rFnaneea ernaa aMiaaerF 3
6111713 Marketing Management 3
6111713 Consumer Behavior 3
6111719 Marketing Strategy 3
 2. Elective Courses: (12) Credit hours:

Course No. Course title Accredited hours

6111711 International Marketing 3
6111711 Service Marketing 3
6111717 Promotion Strategy 3
6111715 Marketing Research 3
6111751 Special Issues in Marketing 3
6116799 Strategic Management 3

3. Comprehensive Exam: (9) Credit hours (1604798).

 Master In Business Administration/ Marketing Specialization
Course Description

1604723 Consumer Behavior

Consumer behavior is designed to cover the field of consumer psychology through providing an
integrated framework for analyzing consumer behavior. The focus of this course is on the
understanding consumers as a way of informing marketing research and driving effective and
efficient marketing decisions. This course provides students with a solid foundation in the dynamic
interaction of affect, cognition, behavior, and environmental events in consumer evaluation of
purchasing alternatives and decision-making. Included is the study of consumers’ knowledge and
involvement, attention, comprehension, learning, motivation, personality, attitude development,
social class, reference groups, cultures and subcultures, and consumer purchase intention and
patterns. Also discussed is the practical impact of consumer behavior analysis on marketing mix
strategies, market segmentation/positioning, persuasion process and promotion, and price affect and
cognition.

1604728 Marketing Research

Marketing research has a crucial role to play in many strategic and tactical organizational decisions
especially in today's complex business environments. Marketing research course is designed to
provide the marketing students the full process, knowledge and skills of the field of marketing
research. This includes designing research projects, designing methodologies, developing
experimental designs, and designing and developing several quantitative and qualitative research
primary data collection methods and instruments such as questionnaires and interviews. This course
also explores applications of quantitative and qualitative techniques to analyzing data, implementing
research projects, and communicating and interpreting research results and implications. Moreover,
this course will be mainly concerned with the application of scientific methods to the solution of
marketing problems in order to increase the ability of management to make relevant marketing
decisions based on sound marketing information.

1604404 Marketing Management

Marketing and sales management is the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating superior
customer value as well as building profitable customers relationships on the long term. The course
focuses on formulating and implementing marketing management strategies and policies, a task
undertaken in most companies at the strategic business unit level. The marketing management
process is important at all levels of the organization, regardless of the title applied to the activity.
The course will provide you with a systematic framework for understanding marketing
management and strategy. Marketing management seeks to meet organizational objectives by
effectively satisfying customers in a dynamic environment. This course provides an overview of
marketing management, processes, strategic marketing, tactical marketing and marketing
implementation activities. The course also will focus on sales management as well as ethical
practices that today’s organizations practice as an essential part of marketing.
1604725 Marketing Strategy
This course aims to provide MBA marketing students with a solid foundation in understanding
marketing strategies and processes that determine competitiveness in dynamic consumer and
organizational markets. Particular areas of emphasis include industry analyses, dynamics of
 competition, segmentation strategies, target marketing, positioning strategies, marketing strategy
formulation, selection and evaluation of marketing programs and effectiveness. Strategic thinking
and in-depth analytical skills are developed through the application of marketing tools and models.
Cross-functional analysis and practical application of marketing concepts and skills are covered
through case analyses, class discussions, and applied projects.

1604726 Services' Marketing

Services' marketing is designed to cover the concept of service' marketing, the development of services'
marketing, the characteristics of services and its marketing applications, marketing planning for services;
the service marketing mix elements, and what are the differences between the marketing for services and
for products.

1604724 International Marketing

Organizations are no longer constrained by national borders therefore the International marketing is
becoming much important than before. It covers the importance of International Marketing, and differs
from the activity of domestic Marketing, The theoretical concepts for the motives and factors determining
firms' behavior in the International Markets, the effect of International Environmental Factors
(Economical, Political, Social, Cultural & Competition) on decisions taken by International Marketers. It
also covers ways and methods followed in analyzing and evaluating opportunities in International
Marketing, planning for markets selection, markets penetration, and setting suitable marketing strategies.
On the same hand, it provides practical and theoretical knowledge in practicing International Marketing
activities such as planning policies, International product development, pricing policies, distribution
policies, and International logistics.

1604727 Promotion

This course is designed to develop an understanding about the role of communications in the marketing
mix. The course covers different types of promotional tools, media and methodologies of integrated
marketing communication process. Students will learn an analytical approach to the study of marketing
communications including how to integrate all of the marketing communication elements and how this
is critical to an organization’s success.

1604780 Contemporary Issues in Marketing

The objective of this course is to study the various issues in marketing and to apply this knowledge
through case studies that are derived from real situations on the local and international level.
Furthermore, this course will discuss current marketing topics and tackle problems that might occur in a
changing environment, using Jordan as the main example.