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Advertising Rubric: Success Criteria

The rubric assesses advertising based on persuasive techniques, image and text support of the message, and presentation neatness. A score of 3 indicates two or more persuasive tools are used, images and text clearly support the well-crafted message, and the neat presentation draws attention to the product.

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Princis Ciano
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2K views1 page

Advertising Rubric: Success Criteria

The rubric assesses advertising based on persuasive techniques, image and text support of the message, and presentation neatness. A score of 3 indicates two or more persuasive tools are used, images and text clearly support the well-crafted message, and the neat presentation draws attention to the product.

Uploaded by

Princis Ciano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Advertising assessment rubric

Success criteria 1 2 3
Persuasive devices Persuasive techniques and tools Only one persuasive tool or Two or more persuasive tools and
are not obvious. technique is obvious. techniques are used.
Images The images add little to the The images help support the The images clearly add to the
advertisement. advertisement and the message a advertisement and support the
little. message well.
Text (either written or The text does not support the The text helps support the The text clearly supports and adds
spoken) message. advertisement and message a little. to the advertisement and supports
the message well.
Neatness and The advertisement is messy and The advertisement presentation The advertisement presentation is
presentation sloppy and does not appeal to the is neutral, neither encouraging or creative and interesting, and draws
eye. discouraging the product. attention to the product and
message.

Notes:

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