Anshal Jain: Profile Summary Core Competencies
Anshal Jain: Profile Summary Core Competencies
Advanced Excel
CAREER TIMELINE
MS Office (Word/Access/
Dec’17 – Nov’18 PowerPoint)
SEO/ SEM
Google AdWords
CERTIFICATION
Apr’14 – Nov’17 Since Dec’18
11 Month Course of Digital Marketing from Indian
Institute of Digital Marketing (IIDM) in 2018
SIGNIFICANT ACCOMPLISHMENTS
Conceptualized end-to-end business strategy & streamlined launch of Transition EDUCATION
Services across all metro cities in India, to capture corporate market during Covid
– 19 layoffs Masters in English Literature
Spearheaded 250+ client presentations; converted major MNC deals and Subharti University, New Delhi
generated revenue of over INR 1.5 Cr+ in 6 months
Bachelors in Mass Media (BMM)
Coordinated with national sales team and marketing to run ATL/BTL digital
St. Xavier’s College, Mumbai University
marketing campaigns & improve digital reach
Developing ATS approved error-free content and conduct internal pre-audits of
drafts ensure optimum content quality FREELANCE ASSIGNMENT
Structured & revamped existing B2C product to build a more responsive B2B &
market-driven product package; developed digital content, presentations, client Dec’17 – Nov’18: Author Bharat Madan &
pitch script and internal controls/ SOPs to take the business to next level Books Wagon as Assistant Editor for Jim
Recognized with multiple Rewards & Certifications as a part of quarterly R&R Morgan Series
program and received appreciation from major clients/ stakeholders Edited & proof read final draft of novel with
Conferred with Certification of Appreciation for lowest cycle time closures word count of 50,000+ words
across division in FY 18-19 & FY 19-20 Managed multiple drafts and brainstormed to
Recipient of Senior Management appreciation for having Nil Complaints for 2 modify language and rephrase chapters
consecutive quarters while leading a team of 10
WORK EXPERIENCE
Growth Path:
Dec’18 – Oct’19 as Sr. Executive
Oct’19 – Till Date as Associate Assistant Manager (Team Lead)
Info Edge India Ltd. (Naukri.com), Noida Since Dec’18
Key Result Areas:
Developing content, meeting prescribed functional & technical requirements; ensuring content design is as per company standards
Analyzing keywords, Google Analytics and competitor activities to identify improvements as well as enhance visibility and rankings
Leading, mentoring & monitoring the performance of 10 team members to ensure efficiency in process operations and achieving goals
Partnering with internal teams for developing landing pages as well as optimizing the user experience
Working with Product Management team to incorporate product strategy, value proposition, use cases, and functionality in digital
marketing messaging
Preparing online product proposals, delivering business presentations to B2B/ B2C clients and planning business direction, digital trend
tracking & risk management
Implementing a framework of metrics, reporting and control of online marketing activity, before communicating management summaries
Defining service standards and guidelines as per best-practices, governance of digital structures and documentation that serve as
benchmarks for excellent client service delivery
Understanding client requirements and communicating the same to Development Team for ensuring successful execution of the projects
Translating technical data into simple & user-friendly language using MS Office (Word, Excel, PowerPoint)
Initiating & developing relationships with key decision makers in target organizations for business development
Projects Executed
Project: Transition Services
Duration: 11 Months (On-going)
Role:
Identifying new market opportunities and devising units expansion plan across PAN India with increased digital services and product mix
Spearheading profit center operations including Sales Pitches, Operations Management, Service Delivery, Reporting, Team Management,
Client/Stakeholder Management and Customer Retention
Conceptualizing & implementing overall business plan & go-to-market strategy and contributing to strategic inputs for sustained growth
in deal size sheet & achievement of profitability targets
Achieving individual & team goals; supporting the improvement of new business & retention of corporate to achieve operational goals
& KPIs while keeping in view the profitability
Exploring business potential across multiple digital platforms, opportunities & clientele to secure profitable volumes by networking with
prospective clients, generating business from existing accounts and achieving profitability & increased sales growth
Preparing reports to apprise management of the business performance and assisting in formulating future objectives and operational
policies/ procedures
Project: Video Resume Pilot
Duration: 2 months
Project: Naukri Profile Insight Report (Digital)
Duration: 2 months
Digital Operations & Business Development Manager
SAS Classes Pvt. Ltd., Mumbai Apr’14 – Nov’17
Key Result Areas:
Steered diverse responsibilities, including digital strategy planning, ATL/ BTL initiatives & online delivery operations
Performed industry deep dives & customer behaviour analysis to identify product feature gaps impacting category performance
Overcame business challenges in terms of infrastructure and classroom set-up
Monitored campaign performance and posts on social media
Analysed trend data from Search engine, google analytics & among other platforms
Researched accounts and provided ongoing opportunities that align with client goals
Facilitated resource allocations & error – free set up of communication channels across various classes
Generated and built cordial relationships with various school management, teachers and faculty
Managed delivery of online classes from concept to completion, analysed data in-flow on weekly and monthly basis to maintain
coordination between teaching and non - teaching staff
Significant Achievements:
Developed strategy for organization’s expansion; achieved revenue of INR 2 lacs/ month within 2 months of joining
Successfully achieved 65% boost in student admission in the first year of operations by innovative online and offline marketing strategies