Rural Marketing
Rural Marketing
Agriculture is the most important sector of Bangladeshi economy, and contributes 19.6% to
the national GDP thereby providing employment for 63% of the population. While
agriculture can be considered as a means of food security, it is also a livelihood for majority
of the population in Bangladesh and also a means of reducing poverty. Every 2 of 5
employed work in agriculture.
The agriculture sector can be broken down into four main components: crops, livestock,
fisheries, and forests. Of these, crops make up 55% of the sector. The industry currently
employs around 11% of the total population. About 50 percent of the population are
employed in this sector and about 70 percent people overall depend on agriculture for their
livelihood. A significant proportion of the poor relies on agriculture as the key source of
income and employment. According to the World Bank, the total arable land in Bangladesh
is 61.2% of total land area. For the past three decades the average growth of the agriculture
sector has hovered around 3.2 %.
GRAMEEN BANK
Grameen Bank, Bangladesh was founded by economist Muhammad Yunus as a means of
providing small loans to poor individuals. Grameen became an independent bank in 1983.
Headquarter of the bank is located in Dhaka, Bangladesh. It has more than 2,200 branches
in the country. More than 97 percent of Grameen’s loan recipients have been women.
Over the years, for contribution to alleviating poverty and steering social and economic
development in Bangladesh, Grameen Bank has been the MCCI award, the Nobel Peace
Prize, and the Petersberg Prize in the early 2000’s respectively. The Grameen Bank has a set
of defined decisions that are adhered to strictly. Among them, decision 4 states, ‘‘we shall
grow vegetables all the year round. We shall eat plenty of them and sell the surplus’’ and
decision-5 states, ‘‘during the plantation seasons, we shall plant as many seedlings as
possible.’’ The organization is poised to create opportunities for self-employment for the
vast multitude of unemployed people in rural Bangladesh
BRAC
Established by Sir Fazle Hasan Abed in 1972, following the independence of Bangladesh,
BRAC is a developmental success story, spreading and implementing antipoverty solutions.
Bangladesh has a primarily agrarian economy. The performance of this sector has an
overwhelming impact on major macroeconomic objectives like employment generation,
poverty alleviation, human resources development and food security. For such a scenario,
BRAC has formulated initiatives to steer agricultural development and help the country
progress towards a sustainable future.
Building systems of production and distribution, offering quality seeds at fair prices and
developing better crop varieties and practices. Developing and disseminating climate-smart
agricultural technologies, and developing markets using an approach that encourages
entrepreneurship and supports the country in becoming self-sufficient in food production
are some major focus of the organization.
Other initiatives include a one-plant tissue culture lab for potato, banana, and ornamental
plants, one soil testing lab, nine seed production farms, two seed processing centres for rice,
vegetables and maize, and eight seed storage facilities.
AFSP closely works with both national and international research organizations including
Bangladesh Rice Research Institute (BRRI), Bangladesh Agriculture Research Institute (BARI)
and Bangladesh Institute of Nuclear Agriculture (BINA) and also collaborates with
International organizations.
Furthermore, BRAC’s Innovative measures are also noteworthy.
BRAC Innovations for Small Farmer Agriculture:
In case of technological innovation processes for agriculture, BRAC proceeds in both ways:
Agricultural Research for Development (AR4D) and Action research. For AR4D, the
organization has its own agricultural research centers and a demonstration plot called the
BRAC Agricultural Research Center (BARDC) located in Gazipur and Sherpur, Bogra in
Bangladesh. For action research, BRAC uses its contract farmers in different districts of
Bangladesh.
Technology with Financial Support:
BRAC has been providing financial support along with technology in the field of farming
through the Borgachasi/Sharecropper Union Programme (BCU) Project. Under the BCUP
project scheme, BRAC provides credit to farmers as per the demand for purchasing inputs,
tools and irrigation equipment, and continues to provide technical support to farmers and
to address their ongoing & post-harvest problems.
BRAC plans to introduce agro-consumer products to the market, including sunflower oil and
spices. To date, it has released ten hybrid rice, two hybrid maize, one quality protein maize
(QPM) and nine vegetable varieties (hybrid and OPM).
Therefore, these are notable scenario of how Grameen Bank and BRAC is playing an
influential role in flourishing the agricultural development in Bangladesh.