Course Code: MGT489
Section: 14
Submitted To Bobby Hajjaj
Lecturer Department of Management
North South University
Submitted by
Fahmida Arfin Hoque
1620945630
Case 2
Manchester United Glazer Takeover
Vision Framework
intension ideology
mission strategic intent core purpose
core value
being most successful to make the club to make this sports
passion for football
football club. both successful and reach all over the
and sports arena
profitable world
Key issues-
The club and the name of football have been mixed with business, which outraged the football fans.
Goal-
Growing the fan base and also earning revenue through this club.
The strategic Analysis-
Bargaining power of
suppliers is high
because the
suppliers are one of
the biggest
commodity of the
Threats of new club rivalry or number
entrance is low of competitors are
because forming a high.
club and players is the top 5 clubs are
not easy. high always neck to
capital is needed to neck in all
enter.
Porter's leaugues.
Threats of
five increase number
of
substitute is high
though football
forces comlplementors is
high because
clubs are very
along with
popular but
popular football
others sports like
clubs different
tennis,cricket, power of footwear,jackets,
badminton-these customers is high backpacks etc can
are also popular
football is a sports also be sold for
which mostly revenues.
based on their fan
base. More skills
from the players
results in more
fans.
From the analysis we can see that the market is attractive.
Value Chain
Passion(infrastructure)
Alex Ferguson(HR)
Players and coach(procurement)
Transfer of Mobile Football
players sponsorship Custo
tv Nike mer
service
tickets
websit
e
Key Success Factor-
The customers or the fan of the club wants the club to have the passion for football rather than
the business.
The competition is very intense among the top 5 clubs of football so if any mistake is made the
risk of fans of switching the team is expected.
So, we see that the customers are already furious because of making the club into a business and
earning revenue through it. What Glazer can do is he can turn this profit into good use of the players so
that they can gain their trust back on the club.
Value innovation-
The huge fan’s rage towards the team comes from the passion and extreme love they have for the team.
So, this value can be innovated into making merchandise in the name of club which already exists.
Already backpacks, Jackets, Jerseys are sold all over the world because of its huge fan base.
X-factor –
Its team and players
Pestle analysis-
Political-
Vat and tax rate
Economic-
The revenue system that already exists.
Socio-cultural-
The players are aging day by day
Technological
Mobile phone and website update
Environmental-
Using organic and healthy products
Endorse environmental friendly products
Legal-
Law and regulations towards players
Rules of games.
Recommendation through analyzing the strategies-
The Glazer family over the years has mad the fan made with their different business strategy.
The true fans of these clubs value the sportsmanship a lot and the passion towards the game.
Football is in their blood. They cannot take the fact how this club is relying towards making
money than having passion about the game.
Now to match their goals they need to-
They should use their business strategy in the favor of the players.
We have seen that how the fans are important in this industry. So, what the fans are
saying should be given more important.
They should not rely on their popularity as we say earlier in other industry can be
substituted or switched.
As they have huge fans they can make them their huge customers.
They should maintain their winning record as the competition is fierce
They should leverage the global brand.
