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149 Annexure 1 Adani Wilmar LTD (Consumer Product Brands) # Brand

The document provides details of various consumer product brands across different categories like edible oils, personal care, health care, beverages etc. It lists the brands, sub-brands and products of companies like Adani Wilmar, Agro Tech Foods, Amrutanjan Health Care, Anchor, Bajaj Corp and Bisleri International in different annexures. The annexures provide information on the product type, application class, brand architecture type and sub-brands for each brand.
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0% found this document useful (0 votes)
1K views86 pages

149 Annexure 1 Adani Wilmar LTD (Consumer Product Brands) # Brand

The document provides details of various consumer product brands across different categories like edible oils, personal care, health care, beverages etc. It lists the brands, sub-brands and products of companies like Adani Wilmar, Agro Tech Foods, Amrutanjan Health Care, Anchor, Bajaj Corp and Bisleri International in different annexures. The annexures provide information on the product type, application class, brand architecture type and sub-brands for each brand.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Annexure 1

Adani Wilmar Ltd


(Consumer Product Brands)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fortune
~ Rice Bran Health (refined rice bran oil)
~ Soya health (refined soya bean oil)
~ Sunlite (refined sunflower oil)
~Kachi Ghani (pure mustard oil)
~ Goldnut (refined groundnut oil)
~ Filtered – Groundnut Oil (filtered groundnut oil)
~ Filtered – Mustard Oil (filtered mustard oil)
1 ~ Plus Soya Health (refined soya bean oil) H R P s
~ Plus Sunlite (refined sunflower oil)
~ Plus Cottonlite (refined cottonseed oil)
~ Traditional Basmati Rice
(basmati rice)
– Full Grain, Dubar & Tibar
~ Pulses
- Channa Dal, Moong (pulses)
Sabut, Rajma Chitra, etc.
~ Soya Chunks (soya chunks)
~ Besan (channa dal flour)
Pilaf**
Pilaf Gold
2 (basmati rice) H M Pe s
Pilaf 1121
Pilaf Hamesha
3 Mahurat** (basmati rice) H M Pe
Fryola
4 Palmolein, Soyabean, (deep frying oil) H M P
Cottonseed & Sunflower
Aadhaar
~ Refined Soyabean Oil
5 (edible oils) H M P
~ Refined Sunflower Oil
~ Filtered Groundnut Oil
6 Avsar (vanaspati) H M P
Alpha
~ Refined Palmolein (edible oil &
7 H R P s
~ Cookwell Vanaspati vanaspati)
~ Bake Cookwell Blue

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)
Contd..

149
Annexure 1 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Raag
8 ~ Gold (palmolein oil) H R P s
~ Vanaspati (vanaspati)
9 King’s (refined soya bean oil) H M P
(blended edible
10 Alife** H M P
vegetable oil)
11 Bullet (kachi ghani mustard oil) H M P

** Endorsed by Adani Wilmar

Main Source: http://adaniwilmar.com


accessed on 18th December 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

150
Annexure 2
Agro Tech Foods Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Sundrop Edible oils
~ Heart (rice bran + sunflower)
~ GoldLite (sunflower + corn)
~ Olivea (olive)
~ NutriLite (soya bean + sunflower)
~ NutriFit (rice bran + soya bean)
1 H R P s
~ Lite (sunflower + soya bean)
~ HeartLite (canola + sunflower)
~ SuperLite (sunflower)
~ SuperLite Advanced (sunflower)
~ SlimLite (cooking spray)
~ Peanut Butter (peanut butter)
(popcorns –
2 ACT II microwave, instant & H M P
ready-to-eat)
3 Crystal (sunflower oil) H M P

Main Source: http://www.atfoods.com/


accessed on 18th December 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

151
Annexure 3
Amrutanjan Health Care Ltd
(Consumer Goods)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Pain Management
(aromatic balm
1 Amrutanjan massage for head C M C
ache)
(faster relaxation
2 Amrutanjan Faster head ache balm C M Dc
Relaxation
massage)
(roll-on head ache
3 Amrutanjan Roll On balm for on-the- C M Dc
move use)
Amrutanjan Body Pain (balm for muscular
4 C M Dc
Creme pain relief)
Congestion Management
(cold rub for
5 Wuhoo! Relief* C M Pe
children)
(cold rub, nasal
6 Aaah! Relief* inhaler, cough syrup, C R Pe
swas mint - lozenge)
Health Care Management
7 Amrutanjan Decorn (corn caps) C M Dc
8 Amrutanjan No-Germs (hand sanitizer) B M Dc
(dermal ointment for
9 Amrutanjan Xpert ring worm, itches, C M Dc
cracked heel)
10 Comfy (sanitary napkins) B M P s
(Casual, Maxi, Ultra)
Food & Beverages
11 Kitchen delights* (ready-to-eat foods) H M Pe
12 Fruit Nik## (bottled fruit drink) G M P

* Endorsed by Amrutanjan
## Acquired from Siva’s Soft Drink Pvt Ltd in 2011

Main Source:https://www.amrutanjan.com/index.php# accessed on 11th


November 2014

152
Annexure 4
Anchor Health and Beauty Care Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
1 Anchor White (tooth paste) B M Dc
2 Anchor Gel (tooth paste) B M Dc
3 Anchor Tooth Brush (tooth brush) B M C
Anchor Tooth
4 (tooth powder) B M C
Powder
(toilet soap – five
5 Dyna A M P
variants)

Main Source: http://www.anchorglobal.net accessed on 23rd October 2014

Annexure 5
Bajaj Corp Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
1 Bajaj Almond Drops (light hair oil) B M D
2 Bajaj Brahmi Amla (hair oil) B M D
3 Bajaj Amla Shikakai (hair oil) B M D
4 Bajaj Jasmine (hair oil) B M D
5 Bajaj Kailash Parbat (cooling oil) B M D
(black tooth powder –
6 Bajaj Kala Dant Manjan B M C
for rural markets)
7 Bajaj Kali Mehendi (black henna) B M C
(anti-marks cream, liquid
face wash, face wash
8 Bajaj NOMARKS** B R Dp
soaps, face pack,
exfoliating scrub)

** Acquired in 2013 from Ozone Ayurvedics

Main Sources:
http://en.wikipedia.org/wiki/Bajaj_Corp
http://www.bajajgroup.org/bajaj-corp.php
http://bajajnomarks.com/products/by-category-type.html
accessed on 16th October 2014

153
Annexure 6
Bisleri International Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Bisleri (bottled drinking water
1 G R C
Bisleri Soda & soda)
(bottled natural
2 Bisleri Vedica G M D
mountain water)
(caffeine-free energy
3 Urzza G M P
drink)

Main Source: http://www.bisleri.com/#accessed on 24 th October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

154
Annexure 7
Britannia Industries Ltd
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Biscuits
Britannia Tiger Glucose (glucose biscuit)
1 ~ Tiger Krunch (crunch cookies) H M Dp s
~ Tiger (cream biscuits)
Britannia Bourbon (bourbon biscuit)
2 ~ Bourbon (with the taste of H M Dc s
Cappuccino coffee)
(premium crème
3 Britannia Pure Magic H M Dp
biscuits)
4 Britannia Good Day (premium cookies) H M Dp
5 Britannia Cookies (cookies) H M C
(baked wheat snacks
6 Britannia Time Pass H M Dc s
& salted biscuits)
(sweet & salty
7 Britannia 50 50 H M D
biscuit)
Britannia Marie Gold
8 & Britannia Vita (Marie biscuits) H M D s
Marie Gold
(ice cream flavoured
9 Britannia Treat H M Dc
cream biscuit)
10 Britannia Milk Bikis (milk biscuits) H M D
(high-fibre biscuits,
Britannia Nutri Choice
crackers, multi-
11 ~ Nutri Choice H R D s
grain thins &
Heavens
roasted savouries)
(heart shaped
12 Britannia Little Hearts H M D
biscuits)
(sugar sprinkled
13 Britannia Nice Time H M D
biscuits)
Cakes & Bread
14 Britannia Cake (cake) H M C
15 Britannia Bread (bread) H M C
Dairy Products
16 Britannia Butter (pasteurized butter) H M C
(toned milk in Tetra
Britannia Milk
Pak)
17 Britannia Slimz H M C s
(zero fat milk in
Milk
Tetra Pak)
Britannia Dairy
18 (dairy whitener) H M C
Whitener
Contd..

155
Annexure 7 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
19 Britannia Ghee (ghee) H M C
20 Britannia Daily Fresh (cup yoghurt) H M Dc
Britannia Masala (flavoured butter
21 H M C
Chaas milk in bottle)
Britannia TigerZor
Badam Milk (bottled flavoured
22 G M Dc
Britannia TigerZor milk)
Choco Milk
(milk based bottled
23 Britannia Actimind G M Dc
drink for kids)
24 Britannia Cheese (cheese) H M C
Britannia Gourmet
25 (Variants: Emmental, (cheese slices) H M Dc s
Gouda Classic, Classic,
Assorted)
Instant Food Mixes
(oats & porridge,
26 Britannia Healthy Start poha & upma in H R Dc s
various flavours)

Main Sources: http://www.britannia.co.in/showcase.htm and


http://www.britannia.co.in/dairy.htm accessed on 24th October 2014

156
Annexure 8
Bunge India Pvt Ltd
(Consumer Product Brands)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dalda
~ Vanaspati (vanaspati)
~ Refined Soyabean oil** (soya bean oil)
1 H R Pe
~ Pure Mustard oil** (mustard oil)
~ Kachi Ghani Mustard oil** (mustard oil)
~ Refined Sunflower oil** (sunflower oil)
Gagan
~ Vanaspati (vanaspati)
2 H M P s
~ Gold Vanaspati (vanaspati)
~ Kachi Ghani Mustard Oil (mustard oil)
Ginni
~ Refined Palm Oil (palm oil)
~ Plus Refined Rice Bran Oil (rice bran oil)
~ Refined Soyabean Oil (soya bean oil)
3 ~ Gold Refined Sunflower Oil (sunflower oil) H R P s
~ Refined Groundnut Oil (groundnut oil)
~ Refined Cottonseed Oil (cottonseed oil)
~ Refined Rice bran Oil (rice bran oil)
~ Nutri Delight (soya nuggets)
4 Bansari (pure mustard oil) H M P
5 Merrilite (bread spread) H M P

** Endorsed by Bunge

Dalda was acquired from Hindustan Unilever in 2003


The other brands were acquired from Amrit Banaspati Company in 2011.

Main Sources: http://dalda.co.in/products.html


http://bungeindia.com/amrit
accessed on 19th December 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

157
Annexure 9
CavinKare Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Personal Care
1 Chik (shampoo) B M P
(shampoo, conditioner,
2 Meera pure coconut oil, herbal B R P
hair wash powder)
(shampoo, hair wash
3 Karthika B R P
powder)
Nyle Naturals (shampoo – six variants &
4 ~ Smooth & Silky, B R P s
Long & Bouncy, etc.
henna)
Indica
5 (hair colour) B M P s
Indica 10 Minutes
6 Fairever (fairness cream) B M P
Spinz
7 Spinz Enchante (talc, perfumed deodorant) B R P s
Spinz Exotic, etc.
Professional Care
Raaga Professional (salon products - hair
Pro 10 – Raaga colour & developer cream,
8 Professional B R P s
facial kits, de-tan cream,
Pro Botanix – Raaga
Professional spa massage oils)
Food & Snacks
9 Ruchi Magic (pickles, culinary pastes) H R P
(pickles, peanut snack,
10 Chinni’s ready-to-cook idli & dosa H R P
batter)
(ready-to-cook idli & dosa
11 Hema’s H M P
batter)
Garden# (traditional salty snacks,
12 Garden Cruncho i.e., namkeens and sweets, H R P s
(potato chips) potato chips)

Contd..

158
Annexure 9 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dairy Products
(milk, UHT milk,
flavoured milk, milk
13 Cavin’s H R C
shake, ghee, paneer, sweet
lassi)
Beverages
14 Maa** (fruit drinks) G M P

** Acquired from Maa Fruits Pvt Ltd in 2008


# Acquired in 2009

Main Sourcesssxsa:
http://www.cavinkare.com/products.html
accessed on 14th October 2014

“Cavin’s stores to whet its dairy appetite”, Business Standard, 27th October
2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

159
Annexure 10
Cholayil Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Medimix
(Toilet Soap: Classic, Daily
(ayurvedic toilet
Luxury – Glowing Skin, soap, face wash,
1 Daily Luxury – prickly heat A R P s
Moisturizing) powder, body
(Body Wash – Lakshadi Oil, wash)
Eladi Oil, 18+ Herbs)
Cuticura*
(Talcum Powder: Original,
Pink Passion, Sandal,
Lavender Mist)
(Deodorant: Original, (talcum powder,
2 Flaunt, 100C, Emcion, deodorant & B R P s
Electrifie, Passion Girl, bathing bar)
Lavendar Mist, Pink
Passion)
(Bathing Bar: Original,
Naturals, Pearl)
3 Krishna Thulasi (ayurvedic soap) A M P

* British brand – marketing rights acquired by Cholayil

Main Source: http://www.cholayil.com accessed on 11th November 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

160
Annexure 11
Coca-Cola India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Aerated Soft Drinks
Coca-Cola (aerated cola drink)
Diet Coke (low calorie cola drink)
1 Coca-Cola Zero (low calorie aerated cola G M C s
drink with same taste as
Coca-Cola)
2 Thums Up** (aerated cola drink) G M P
(aerated sparkling lime
3 Sprite G M P
drink)
4 Fanta (aerated orange drink) G M P
(aerated sparkling cloudy
5 Limca** G M P
lemon drink)
Non-Aerated Fruit Drinks
6 Maaza** (mango drink) G M P
@@
Minute Maid
(fruit drinks & 100% fruit
7 & Minute Maid G M P s
juices)
100% Juice
Others
8 Burn (energy drink) G M P
(bottled drinking water &
9 Kinley G R P
soda)
(bottled soda water & tonic
10 Schweppes## G M P
water)
(coffee & tea pre-mixes
11 Georgia dispensed through vending G R P
machines)
@@
From Minute Maid Corp purchased by Coca-Cola in 1960
** Acquired from Parle Agro in 1993
##
Acquired from Cadbury Schweppes in 1999

Main Source: http://www.coca-


colaindia.com/products/products_module.html accessed on 19th October
2014

161
Annexure 12
Colgate Palmolive (India) Ltd
(Consumer Products)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Oral Care
1 Colgate Strong Teeth (tooth paste) B M C
2 Colgate Total (tooth paste) B M Dc
3 Colgate Visible White Plus Shine (tooth paste) B M Dc
Colgate Sensitive Original
4 (tooth paste) B M Dc s
Colgate Sensitive Pro Relief
5 Colgate Max Fresh (tooth paste) B M Dc
Colgate – Barbie & Spiderman
6 (tooth paste) B M Dc
(Kids Toothpaste)
7 Colgate Herbal (tooth paste) B M Dc
8 Colgate Cibaca Family Protection (tooth paste) B M Dc
Colgate Active Salt
9 Colgate Active Salt Healthy (tooth paste) B M Dc s
White
Colgate Maximum Cavity
10 Protection plus Sugar Acid (tooth paste) B M Dc
Neutralizer
Colgate 3600
Colgate 3600Actiflex
Colgate 3600Surround
11 (tooth brush) B M Dc s
Colgate 3600Sensitive Pro Relief
Colgate 3600Whole Mouth Clean
(battery toothbrush)
12 Colgate Sensitive (tooth brush) B M Dc
Colgate SlimSoft
13 (tooth brush) B M Dc s
Colgate SlimSoft Charcoal
Colgate Extra Clean
14 (tooth brush) B M Dc s
Colgate Extra Clean Gum Care
15 Colgate ZigZag (tooth brush) B M Dc
16 Colgate Kids 2+ (tooth brush) B M Dc
(tooth
17 Colgate Tooth Powder B M C
powder)
18 Colgate Plax (mouth wash) B M Dc
Personal Care
(moisturizing
body wash,
19 Palmolive Naturals A R Dc
liquid hand
wash)
20 Palmolive Aroma (shower gel) A M Dc
Contd..

162
Annexure 12 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
21 Palmolive Thermal (body wash) A M Dc
Spa
(shaving creams &
22 Palmolive for Men B R Dc
shaving brushes)
(moisturizing cold
23 Palmolive Charmis B M Dc
cream)
24 Halo (shampoo) B M P
Household Care
25 Axion (dish washing paste) E M P

Main Source: http://www.colgate.co.in/app/Colgate/IN/Corp/Products.cvsp


accessed on 15th October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

163
Annexure 13
Dabur India Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(A) Healthcare
Supplements
1 Dabur Chyawanprash (chyawanprash) C M C
2 Dabur Honey (honey) H M C
3 Dabur Glucose-D (glucose powder) G M C
Digestives
Hajmola (digestive tablet)
4 C M P s
Hajmola Candy (digestive candy)
Dabur Pudin Hara (indigestion relief
5 Dabur Pudin Hara tablet) (above with C M D s
Lemon Fizz lemon & mint)
6 Dabur Hingoli (gas relief tablets) C M D
7 Dabur Nature Care (laxative from psyllium C M Dc
Isabgol Powder
seed husk)
8 Dabur Sat Isabgol C M Dc
OTC Healthcare
9 Dabur Honitus (cough remedy) C M Dc
10 Dabur Lal Tail (baby massage oil) C M Dc
(anti colic treatment for
11 Dabur Gripe Water C M C
infants)
(syrup for stomach
12 Dabur Janma Ghunti C M Dc
ailments in infants)
13 Dabur Balm (head ache relief balm) C M C
Dabur Active Blood (syrup – solution for
14 C M C
Purifier pimples)
(capsules for male
15 Dabur Shilajit Gold C M Dc
sexual dysfunction)
16 Dabur Active Antacid (anti acidity syrup) C M C
(tonic for mental
17 Dabur Shankha Pushpi development of C M Dc
children)
18 Dabur Badam Tail (badam oil) C M C
(B) Personal Care
Hair Care
19 Dabur Amla (hair oil) B M Dp
(coconut hair oil &
20 Dabur Vatika B R Dp
shampoo-four variants)

Contd..

164
Annexure 13 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Oral Care
21 Dabur Red (toothpaste) B M D
22 Dabur Lal Dant Manjan (toothpaste) B M D
23 Dabur Babool# (toothpaste) B M Dp
24 Dabur Meswak# (toothpaste) B M Dp
25 Dabur Promise# (toothpaste) B M Dp
Skin Care
Fem
Fem Hair Removal Cream
(4 variants) (crème bleach,
Fem Soft Gentle Soap hair removal
(liquid hand wash – 5 cream, hand
26 B R P s
sub-brands) wash,
Fem Saffron, Fem professional
Pearl, Fem Gold, Fem facial kit)
Turmeric Herbal
(fairness crème bleach)
27 Oxybleach (crème bleach) B M P
(professional
28 Oxylife B M P
facial kit)
(oxygen bleach
29 Saka B M P
for men)
Dabur Uveda
~ Complete Fairness
Cream
~ Lightening &
Radiance Face Mask
~ 2 in 1Moisturizer
~ Moisturizing Face (fairness,
Wash moisturizing,
30 ~ Clarifying Face Mask B R Dc s
clarifying &
~ Complete Repair Face repair products)
Mask
~ Complete Repair
Cream
~ Age Review Cream
~ Tightening Face
Mask
~ Sunblock Cream
Contd..

165
Annexure 13 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dabur Gulabari
~ Gulab Jal
~ Rose Glow Face
Cleanser
~ Moisturizing (rose water, face
31 cream (Saffron & cleanser, moisturizing B R Dc s
Turmeric) cream & lotion)
~ Pearl Fairness
Moisturizing
Lotion (Saffron &
Turmeric)
(C) Foods
Réal (fruit drink)
32 Réal active (fruit juice) G M P s
Réal Burrst (natural fruit juice)
(cooking paste, masala,
Dabur Hommade
33 puree, coconut milk) H R Dc s
Dabur Hommade (lemon juice)
Lemoneez
34 Capsico (red pepper sauce) H M P
(D) Home Care
35 Sani Fresh# (toilet surface cleanser) E M P s
(mosquito repellent –
36 Odomos# cream, lotion, gel & E M P
spray)
(air freshener blocks &
sprays)
Odonil#
37 (air freshener – reed E M P s
Odonil Occasions
diffuser, oil burner &
aroma combo packs)
(dish washing bar &
38 Odopic# E M P
powder)

# Acquired from Balsara Home Products Ltd

Main Source: http://www.dabur.com/# accessed on 14 th August 2014

166
Annexure 14
Dey’s Medical Stores Pvt Ltd
(Consumer Goods)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Keo Karpin
Keo Karpin Hair Oil (hair & body
1 B R P s
Keo Karpin Body Oil oils)
Keo Karpin Hair Vitalizer

Main Source: http://deysmedicallimited.com/consumer_goods.asp accessed


on 23rd October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

167
Annexure 15
Emami Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Emami
Emami Fair and (fairness cream for men,
1 B R Dp
Handsome face wash)
2 Emami Menthoplus (pain relief balm) C M D
(herbal skin jelly,
3 Emami Vasocare petroleum jelly, herbal lip B R D
balm)
(damage control light hair
4 Emami 7 Oils in One B M D
oil)
Himani
(antiseptic cream, prickly
BoroPlus
5 heat powder, moisturizing C R P s
BoroPlus Ice
lotion, face wash)
(cool oil, extra cool oil,
6 Himani Navratna B R Dp
cool talc)
7 Himani Fast Relief (pain relief balm) C M Dp
Zandu – Popular Products
8 Zandu Balm (pain relief balm) C M Cu
9 Zandu Sona Chandi (chyawanprash) C M Du
(saffron enriched M
10 Zandu Kesari Jivan C Du
revitalizer)
Zandu – Healthcare Division
Zandu Vigorex, Zandu Zandopa, Zandu Lalima,
11 Zandu Rhumayog Gold, Zandu Pancharishta and C M Du
many other OTC, classical and ethical products

Contd..

168
Annexure 15 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Others
HE
12 ~ Recharge, Confident, (deodorants for men) B M P s
Extrovert, etc.
13 She Comfort# (sanitary napkins) B M P s

Emami Ltd (then called Kemco Chemicals) acquired Himani Ltd in 1978.
BoroPlus was launched under the Himani umbrella (as Himani BoroPlus ) in
1984 and Navratna Cool Oil in 1991. In 2008, Emami acquired major stake
in Zandu Pharmaceutical Works Ltd.

# Acquired from Mumbai-based Royal Hygiene Care in 2013-14.

New products launched during 2013-14: BoroPlus face wash, Emami 7 Oils
in One, Fair and Handsome face wash. Emami also launched products in high
growth categories such as face wash, light hair oils, deodorants and sanitary
napkins.

Several products/brands have also been pruned from time to time. Examples
are: Emami Naturally Fair fairness cream and soap (for women), Emami Fair
and Ageless (fairness cream for 30+ women), Emami Fair and Teen (fairness
cream for teenagers) and Himani Gold Turmeric cream and soap.

Emami is planning to enter new segments – honey, juices, digestive


supplements and candies, so as to pit itself directly against Dabur, which has
a similar health care and personal care range.

Main Sources:
www.emamiltd.in/brands/,
www.emamiltd.in/about-us/3/the-journey.php,
www.zanduayurveda.com/products/index.php
accessed on 9th July 2014

“Emami gears up for foods entry”, Business Standard 24th November 2014.

169
Annexure 16
Fena Pvt Ltd
(Domestic Business)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(detergent cake,
1 Fena D M C
detergent powder)
2 Impact (detergent powder) D M P
(dish washing bar, dish
3 Nip washing powder, liquid E M P
utensil cleaner)
(floor cleaner, toilet
4 Cop E M P
cleaner)
(beauty soap, liquid
5 Famus hand wash, instant A M P
hand sanitizer)

Main Source: http://www.fena.com/activities.aspx


accessed on 19th December 2014

Annexure 17
Ferrero India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7

(egg-shaped chocolate
1 Kinder Joy F M P
delight for children)
(mouth freshener
2 Tic Tac F M P
mints)
3 Ferrero Rocher (premium chocolate) F M D
(hazelnut & chocolate
4 Nutella** H M Pe
spread)

** Endorsed by Ferrero

Main Source: http://www.ferreroindia.com


accessed on 19th December 2014

170
Annexure 18
G D Pharmaceuticals Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(anti septic ayurvedic
1 Boroline C M P
cream)
2 Boroline’s Eleen (perfumed light hair oil) B M Du
3 Boroline’s Glosoft (face wash) B M Du

Main Source: http://www.boroline.com


accessed on 19th December 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

171
Annexure 19
General Mills India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Pillsbury
Pillsbury Chakki
1 (whole wheat flour) H M Cu
Fresh Atta
Pillsbury Atta with (flour with blend of
2 H M Cu
Multi-Grains seven grains)
(wheat flour made
3 Pillsbury Gold Atta from premium H M Du
Sharbati wheat)
4 Pillsbury Moist (cake mixes) H M Du
Supreme
Pillsbury Sweet (microwaveable
5 H M Du
Delights cake mixes)
Pillsbury Custard
6 (custard powders) H M Cu
Powder
Pillsbury Choco (creamy chocolate
7 H M Cu
Spread spread)
(icing for making
Pillsbury Creamy
8 chocolate, ice H M Cu
Vanilla Icing
creams & toasts)
Pillsbury Just Like
Home – instant mixes (instant mixes for
9 H M Du
(rice idli, rava idli, traditional foods)
rice dosa)
Others
(canned corn -
Niblets sweet corn
10 Green Giant H M P
& Cream Style
sweet corn)
(dessert mixes -
cake, cheesecake,
11 Betty Crocker pancake, chocolate H M P
fudge & muffin
mixes)
12 Nature Valley (granola bars) H M P
13 Häagen-Dazs (ice cream) H M P

Main Sources:
http://www.generalmills.co.in/Gmi/Level1Page.aspx?PageNumber=82
http://bigbasket.com/pb/pillsbury/?sid=g6scsISibWQCoWMBomFvwqJiY5H
NAeI%3D accessed on 30th November 2014

172
Annexure 20
GlaxoSmithKline Consumer Healthcare Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Nutritional
Horlicks (malt-based drink for children)
Horlicks Ninja (for toddlers/pre-school
Junior Horlicks
children)
Mother’s Horlicks
(for pregnant/nursing mothers)
Lite Horlicks
1 (without added sugar and fats) G R P s
Horlicks Biscuits (calcium enriched biscuits)
Horlicks Nutribic (fiber rich digestive biscuits)
Horlicks Oats (instant oats)
Foodles from (instant noodles)
Horlicks
(malt-based drink in chocolate
2 Boost G M P
flavour)
3 Maltova1 (choco-malt drink) G M P
4 Viva1 (malt-based drink) G M P
OTC Medicines
Crocin
(Paracetamol tab)
Crocin Advance
(Paracetamol fast relief tablet)
Crocin Pain
(Paracetamol & Caffeine
Relief
tablet)
Crocin Cold n’
(Para, Caf & Phenylephrine
5 Flu C M P s
tab)
Crocin Drops
(Para oral drops for infants)
Crocin
(Paracetamol oral suspension
Suspension &
for children)
Crocin
Suspension DS
6 Eno (fruit salt-based antacid) C M P
Iodex (topical pain relief balm)
Iodex Double (for faster relief)
7 Power C M P s
Iodex Head Fast
(head ache reliever balm)
Iodex Ultra Gel (Diclofenac gel in tube)

1
Acquired from Jagatjit Industries Ltd in 2000

Main Sources: http://www.gsk-ch.in/# and http://www.horlicksnutribic.in


accessed on 24th October 2014

173
Annexure 21
Godrej Consumer Products Ltd
(Brands Marketed in India)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
1 Good Knight (mosquito repellents) E M P s
Godrej expert
(hair color – liquid,
2 Godrej expert Rich B M D s
powder and gel formats)
Hair Crème
(toilet soap & fairness
3 Godrej No.1 A M Dp
face wash)
(soaps, deodorants,
4 Godrej CINTHOL talcum powders, shower A R Dp s
gels)
5 HIT (household pesticides) E R P s
6 Godrej aer (room & car fragrances) E R D s
(winter wear liquid
7 Godrej Ezee D M D
detergent)
(fashion hair color
8 Godrej Renew B M Dc
cream)
9 Godrej nupur (100% natural henna) B M Dc
Godrej Protekt
~ MasterChef’s (handwash)
~ HappyFoam (handwash)
10 ~ Not Just Another (hand sanitizer) B R Dc s
~ MasterBlaster (handwash)
~ Buzz Off (anti-mosquito skin
spray)
(hair styling & grooming
11 B:Blunt# products - shampoo, B R P
masque, gel, etc.)

# B:Blunt is a salon brand in which GCPL acquired 30% stake; extended to


hair care products.

Main Sources:
http://www.godrejcp.com/brands-by-geography.aspx
accessed on 15th August 2014

http://www.godrejprotekt.com
accessed on 15th January 2015

“Godrej steps into hair care with B:Blunt”, Business Standard, 27th August
2014

174
Annexure 22
Gujarat Cooperative Milk Marketing Federation Ltd (Amul)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Milk & UHT Milk
(milk & UHT milk
1 Amul Gold H M Dc
– standard)
(milk & UHT milk
2 Amul Taaza H M Dc
– doube toned)
(UHT milk –
3 Amul Calci+ double toned, high H M Dc
calcium)
(UHT milk –
4 Amul Slim ‘n’ Trim H M Dc
skimmed)
Beverages
Amul Kool (flavoured milk)
Amul Kool Café (coffee drink)
Amul Kool Koko (chocolate
5 G R Dc s
flavoured milk)
Amul Kool Millk (fruit flavoured
Shaake milk shakes)
(milk-based energy
6 Amul Stamina G M Dc
drink)
Nutramul (malted milk food –
brown beverage)
7 G R D
Nutramul Energy (energy drink)
Drink
8 Amul PRO (malt based food) G M Dc
(spiced butter milk,
9 Amul Masti G R Dc
dahi)
10 Amul Lassi (lassi) G M C
(butter milk in
11 Amul Butter Milk G M C
pouch)
(probiotic lassi,
12 Amul ProLife G R Dc
butter milk & dahi)
Butter, Ghee, Paneer, Cheese, Cream
13 Amul Butter (butter) H M C
(low fat bread
14 Amul Lite H M Dc
spread)
15 Delicious (table margarine) H M P
16 Amul Cooking Butter (cooking butter) H M C
(butter spread with
17 Amul Garlic & Herbs garlic & oregano H M Dc
flakes)
18 Amul Pure Ghee (ghee) H M C
Contd..

175
Annexure 22 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(ghee, skimmed
19 Sagar Ghee H R P
milk powder)
(cream cottage
20 Amul Malai Paneer H M C
cheese)
(cream cottage
21 Amul Paneer Fresh H M C
cheese)
22 Amul Cheese (cheddar cheese) H M C
Amul Emmental
23 (emmental cheese) H M C
Cheese
24 Amul Gouda Cheese (gouda cheese) H M C
25 Amul Cheese Spread (cheese spread) H M C
26 Amul Pizza Cheese (mozzarella cheese) H M C
27 Amul Fresh Cream (low fat cream) H M C
Amul Whipping
28 (whipping cream) H M C
Cream
Ice Cream
29 Amul Ice Cream (ice creams) H M C
(frozen yoghurt,
30 Amul Flaavyo H R Dc
dahi)
(premium ice
31 Amul Crème Riche H M Dc
cream)
Milk Powder
32 Amul Spray (infant milk food) H M Dc
33 Amulya (dairy whitener) H M C
(sweetened
34 Amul Mithai Mate H M Dc
condensed milk)
Mithais & Chocolates
35 Amul Shrikhand (shrikhand) H M C
36 Amul Gulab Jamun (gulab jamoon) H M C
37 Amul Basundi (basundi) H M C
38 Amul chocolates (chocolates) F M C
(animal-shaped
39 Amul Chocozoo F M Dc
choco bites)
Utterly Delicious
40 Chocolate Syrup (chocolate syrup) F M P

Main Source: http://www.amul.com


accessed on 5th December 2014

176
Annexure 23
Haldiram Group

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Haldiram’s
(namkeens -chana dal,
1 HALDIRAM’S Bombay chana, H R C
boondi, long sev, etc.)
(sweets – soan papdi,
rasgulla, gulab jamun,
etc.)
(sherbets – orange,
lemon, pineapple,
etc.)
2 Haldiram’s H F C
(papads – Punjabi
masala, javitri, etc.)
(pani puri & bhel
puri)
(salted & masala
peanuts)
(ready-to-eats –
nawabi palak paneer,
3 Haldiram’s Minute Khana H M Dc
dal makhani with
plain rice, etc.)
(fun foods – cheezi
4 Haldiram’s Whoopies balls, chatpat stix, H M Dc s
etc.)
Haldiram’s Royal (roasted cashew nuts,
5 H M Dc
Temptations roasted almonds)
(potato chips – classic
6 Haldiram’s Chips salted, pudina treat, H M Dc
etc.)
(potato chips – chatak
7 Haldiram’s Boletos H M Dc
masala)
(rice and corn puffs –
8 Haldiram’s Taka-Tak chatpata masala, H M Dc
pudina masala)

Main Source: http://www.haldiram.com


accessed on 8th January 2015

177
Annexure 24
Heinz India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Heinz Tomato
1 (tomato ketchup) H M C
Ketchup
Complan
Complan with (complete planned
2 G M P s
Memory Chargers milk drink)
Complan NutriGlo
(glucose based
3 Glucon-D G M P
beverage)
(prickly heat
Nycil
4 powder; skin care B M P s
Nycil De-o Fresh
talc)
5 Heinz Sampriti (ghee) H M Dc

Main Source: http://www.heinz.co.in/# accessed on 30th November 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

178
Annexure 25
Hindustan Unilever Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Personal Care
(expert skincare,
Aviance hair care, body &
1 Aviance Beauty Solutions bath, color B F P s-s1
Aviance XP Salon Pro cosmetics and
professional range)
Axe
Axe Blast
Axe Apollo
Axe Click
Axe Dark Temptation
Axe Dimension (male grooming
Axe Googly products –
2 Axe Musk deodorants, after B R P s
Axe Provoke shave lotions,
Axe Wild Spice shower gel)
Axe Instinct
Axe Twist
Axe Signature Collection
Suave, Rogue,
Mysterious, Intense
3 International Breeze (toilet soap) A M P
Clear
Clear Complete Active
Care (anti dandruff
4 Clear Anti Hairfall shampoos & hair B R P s
Clear Ice Cool Menthol oil)
Clear Cool Sport Menthol
Clear Active Care (hair oil)
Clinic Plus
(shampoos,
Clinic Plus Strong & Long
5 conditioner & hair B R P s
Clinic Plus Soft & Silky
oil)
Clinic Plus Daily Care
Closeup
Closeup Deep Action
6 Closeup Fire-Freeze (gel toothpastes) B M P s
Closeup Diamond
Attraction
Dove (skin care, hair
Dove Hair Therapy care, anti-
7 Dove Damage Therapy perspirant A F P s-s2
Dove Elixir products, lotions &
Dove Go Fresh creams)
Contd..

179
Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(color
cosmetics – nail
8 Elle 18 B R P s
polish, lipstick,
kajal, etc.)
Fair & Lovely
Prominent Sub-Brands:
F&L Advanced Multi Vitamin
Cream
(fairness creams
F&L Anti Marks Cream
for various
9 F&L Ayurvedic Care B M P s
types of skins
F&L Forever Glow
and conditions)
F&L Max Fairness for Men
F&L Multi Vitamin Under Eye
Serum
F&L Winter Fairness Cream
(herbal toilet
10 Hamam A M P
soap)
Lakmé
Prominent Sub-Brands:
Lakmé 9to5
Lakmé Youth Infinity (high
Lakmé Eyeconic performance
11 B F P s
Lakme Clean Up color cosmetics
Lakmé CC Cream & skin creams)
Lakmé Absolute
Lakmé Perfect Radiance
Lakmé Sun Expert
Lever Ayush Therapy (ayurvedic
Active Health health &
12 Skin Rejuvenation B R D s
Hair Vitalization
personal care
Painfree Living products)
Lifebuoy
Lifebuoy Total
Lifebuoy Care
(bar soap, hand
Lifebuoy Coolfresh
13 wash, hand A R P s
Lifebuoy Activfresh
sanitizer, talc)
Lifebuoy Nature
Lifebuoy Clini-Care 10
Lifebuoy Colour Changing
14 Liril 2000 (toilet soap) A M P
Contd..

180
Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Lux
Lux Peach & Cream
Lux Strawberry & Cream
Lux Fresh Splash (toilet soaps,
15 Lux Sandal & Cream body wash & A R P s
Lux Magical Spell deo spray)
Lux Scarlet Blossom
Lux Fragrance – Magical Spell
(deo spray)
Pears
(toilet soaps,
Pears Pure & Gentle
hand wash, face
16 Pears Germ Shield A R P s
wash, shower
Pears Oil Clear
gel)
Pears Fresh Renewal
Pepsodent
Pepsodent Germi Check
Pepsodent 2in1 (oral care
Pepsodent Center Fresh products – tooth
17 Pepsodent Whitening paste, tooth B R P s
Pepsodent Super Salt brush, mouth
Pepsodent Expert Protection wash)
Pepsodent Pro Sensitive
Pepsodent Kids
(skin care
Pond’s cosmetics –
Pond’s Silk Cream talcum powder,
Pond’s White Beauty face wash,
18 B F P s-s3
Pond’s Age Miracle moisturizer, anti-
Pond’s Gold Radiance ageing cream,
Pond’s Men lightening
cream, etc.)
19 Rexona (toilet soap) A M P
Sunsilk
Sunsilk Perfect Straight
Sunsilk Damage Hair
Reconstruction
Sunsilk Dream Soft & (shampoos &
20 B R P s
Smooth conditioners)
Sunsilk Lusciously Thick &
Long
Sunsilk Hair Fall Solution
Sunsilk Stunning Black Shine

Contd..

181
Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Sure Dry Shield
21 Sure Dry Shield Passion (deodorants) B M P s
Sure Dry Shield Free
Spirit
(hair styling
TIGI#
products sold
TIGI Copyright Colour
22 through B R P s-s4
S Factor by TIGI
professional hair
Bed Head by TIGI
dressers)
TONI&GUY#
TONI&GUY Classic
TONI&GUY Prep (shampoos,
TONI&GUY Glamour conditioners, hair
23 B R P s
TONI&GUY Cleanse styling & treatment
TONI&GUY Nourish products)
TONI&GUY Casual
TONI&GUY Men
TRESemmé##
TRESemmé Split
Remedy
TRESemmé Keratin
Smooth (salon style haircare
24 TRESemmé Smooth & products for B R P s
Shine consumers)
TRESemmé Hairfall
Defense
TRESemmé Climate
Control
Vaseline
Vaseline Petroleum Jelly
– Original, Baby, Aloe
Fresh, GermSafe
25 Vaseline Total Moisture (skincare products) B R P s-s5
Vaseline Healthy White
Vaseline Lip Therapy
Vaseline Moisture
Therapy
Home Care
(detergent powder
26 Active Wheel D M P
& bar)
27 Cif (surface cleaner) E M P
28 Comfort (fabric conditioners) D M P
Contd..

182
Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Domex (household bleach-
Domex Zero Stain based surface
29 Domex Toilet cleaners, toilet E R P s
Specialist cleaners & toilet
Domex Atlantic blocks)
(water saver liquid
30 Magic D M P
for washing clothes)
Rin (detergent powder
Rin Refresh &bar, fabric
31 D R P s
Rin Matic whitener, fabric
Rin Perfect Shine blue)
(laundry soap &
32 Sunlight D M P
washing powder)
Surf Excel
Surf Excel Easy Wash (detergent powder,
33 Surf Excel Gentle D M P s
bar & liquid)
Wash
Surf Excel Matic
Vim
Vim Super Power (dish washing bar,
34 E M P s
Vim Double Power powder & liquid)
Vim Anti-Germ
Food & Drink
35 Annapurna (salt & wheat flour) H R P
36 Brooke Bond 3 Roses (packet tea) G M Dp
37 Brooke Bond Red Label (packet tea) G M Dp
38 Brooke Bond Taaza (packet tea) G M Dp
Brooke Bond Taj Mahal
Taj Mahal Classic
Taj Mahal Gold
Taj Mahal Nilgiris
Taj Mahal Cardamom
39 Taj Mahal Darjeeling (packet tea) G M Dp s
Taj Mahal Earl Grey
Taj Mahal Ginger
Taj Mahal Lemon
Taj Mahal English
Breakfast
Taj Mahal Masala

Contd..

183
Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Bru
Bru Roast & Ground
Bru Select
Bru Lite
(coffee powder &
40 Bru Instant G R P s
cappuccino)
Bru Gold
Bru Exotica
Bru Cappuccino
Bru Ice Cappuccino
Kissan (jams, sauces,
41 H R P s
Kissan Squeezo ketchups & squashes)
Knorr###
Knorr Classic
Knorr Chinese (soups, ready to cook
42 H R P s
Knorr Easy to Cook mixes, noodles, pasta)
Knorr Ready to Cook
Knorr Cup-a-Soup
43 Kwality Walls (ice creams) H M P s
Lipton
Lipton Yellow Label
(packet tea, tea bags,
44 Lipton Clear Green G R P s
ice tea)
Lipton Darjeeling
Lipton Ice Tea
45 Magnum (premium ice creams) H M P
Modern
(breads, buns, cake
46 Modern Fruity H R P s
plums, wet flours)
Modern Atta Shakti
Water Purifier
Hindustan Unilever Pureit
~ Pure it Classic
~ Pure it Advanced
47 ~ Pure it Autofill (water purifiers) E M Dp s
~ Pure it Marvella
~ Pure it Intella
~ Pure it Ultima

Contd..

184
Annexure 25 (Contd..)

Examples of sub-brands of sub-brands:


1
Aviance Beauty Solutions has sub-brands such as Absolute White and
Cleanse 2
2
Dove Damage Therapy range has sub-brands – Color Rescue, Intense
Repair, Nourishing Oil Care, Hair Fall Rescue, Dandruff Care, Dryness Care,
Daily Shine – each offering two or more products
3
Pond’s Men range has sub-brands – Oil Control (face wash & fairness
moisturizer) and Energy Charge (face wash & brightening gel moisturizer)
4
TIGI Bed Head range has sub-brands – Super Star, Foxy Curls, After Party,
etc.
5
Vaseline Total Moisture range has sub-brands – Aloe Fresh, Cocoa Glow,
etc.

Many brands under Hindustan Unilever due to acquisitions:

1. Tata Oil Mills Co Ltd – 1993


2. Kissan Products Ltd – Acquired by Brooke Bond India from UB
Group in 1993
3. Kwality ice cream – marketing rights - 1994
4. Brooke Bond Lipton India Ltd – 1996
5. Ponds (India) Ltd – 1998
6. Lakme Ltd – 1998; Earlier Lakme-Lever joint venture formed in
1996.
7. Aviance Ltd - 2001
8. International Best Foods Ltd – 2001
9. Modern Food Industries (India) Ltd – 2006; Had acquired 74% stake
in 2000.

# TIGI and Tony & Guy brands are TIGI salon brands acquired by Unilever
in 2009 from salon experts Toni & Guy.
## Acquired by Unilever from US-based personal care company Alberto
Culver in 2010.
### Unilever acquired Best Foods in 2000. Knorr is a Best Foods brand.

Ayush Health & Beauty Care products launched in 2002


Pureit water purifiers in 2004

Main Sources:
http://www.hul.co.in/brands-in-action/view-brands.aspx?view=AtoZ
http://www.huln.co.in/aviance_landing_page.aspx
http://www.huln.co.in/UserInfo/Ayush_Product.aspx
http://www.vaseline.in/
accessed on 15th August 2014

185
Annexure 26
Indo Nissin Foods Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Top Ramen**
~ Super Noodles
1 ~ Curry Veg Noodles (instant noodles) H M Pe
~ Oat Noodles
~ Atta Noodles
Cup Noodles (ready-to-eat noodles
2 H M Pe
~ Mug Noodles** – add hot water)
3 Nissin Scoopies (short noodles) H M Dp

** Endorsed by Nissin

Main Source: http://www.indonissin.in


accessed on 19th December 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

186
Annexure 27
ITC Limited
(Fast Moving Consumer Goods Business
– excluding cigarettes and cigars)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Foods
Sunfeast
Biscuit sub-brands:
Sunfeast Dark Fantasy
Sunfeast Farmlite
Sunfeast Delishus
Sunfeast Dream Cream
Sunfeast Bounce
Sunfeast Marie Light
Sunfeast Nice
(biscuits, pasta,
1 Sunfeast Snacky H R P s-s1
noodles)
Sunfeast Sweet ’n Salt
Sunfeast Special
Sunfeast Milky Magic
Sunfeast Glucose
Sunfeast Mom’s Magic
Pasta sub-brand:
Sunfeast Pasta Treat
Instant noodles sub-brand:
Sunfeast Yippee!
Aashirvaad (staples, spices,
2 Aashirvaad Instant Mix instant mixes, H R P s
Aashirvaad Ready Meals ready meals)
Bingo!
Bingo! Yummitos
(chips & salted
3 Bingo! Mad Angles H M P s
snacks)
Bingo! Tedhe Medhe
Bingo! Tangles
Candyman
Candyman Eclairs
Candyman Choco Double
4 Eclairs (confectioneries) F M P s
Candyman Creme Lacto
Candyman Toffichoo
Candyman Cofitino
Mint-o
Mint-o Fresh (mint-based
5 F M P s
Mint-o Gol confectioneries)
Mint-o Ultra Mintz

Contd..

187
Annexure 27 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(ready-to-eat
Indian dishes –
vegetarian & non-
6 Kitchens of India H R P
vegetarian curries,
biryanis, halwas &
masala mixes)
Personal Care
Vivel
Prominent Sub-Brands:
Vivel Luxury Crème
(toilet soaps, body
(body wash)
wash, shampoo,
Vivel Active Essentials
7 moisturizer & A R P s
(face wash)
other skin care
Vivel Ultra Pro
products)
(shampoo)
Vivel Cell Renew
(skin care products)
Superia (toilet soaps &
8 A R P s
Superia Silk shampoos)
Engage
Engage Rush & Blush
Engage Mate & Spell
Engage Urge & Tease (deo sprays in
9 Engage Frost & Drizzle pairs for men & B M P s
Engage Jump & Trail women)
Engage Intensity &
O’Whiff
Engage Fuzz & Tempt
Essenza Di Wills (fine fragrances
Essenza Di Wills Aqua and bath & body
10 Essenza Di Wills B R Du s
care products for
Mikkel
Essenza Di Wills Ignite men & women)
Contd..

188
Annexure 27 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fiama Di Wills
Prominent Sub-Brands:
Fiama Di Wills Men (bathing bars,
Fiama Di Wills shower gels, face
11 Skinsense wash, shampoos & A R Du s
Fiama Di Wills Color conditioners, face
Damage Repair & body talc)
Fiama Di Wills
Couture Spa
Education & Stationery
Classmate (note books, pens,
Classmate Da Vinci pencils, erasers,
12 (mechanical pencils) sharpeners, E R P s
Classmate Invento drawing
(drawing instruments) instruments)
(wax crayons,
13 Classmate Color Crew color pencils, E R P
sketch pens)
Paperkraft
Paperkraft Green (premium note
14 E R P s
Impression books and pens)
Paperkraft Signature
Safety Matches
15 AIM (safety matches) E M P
16 iKno (safety matches) E M P
Agarbattis
Mangaldeep
17 Mangaldeep Fragrance (agarbattis) E M P s
of Temple
1
Example: Sunfeast Dark Fantasy’s sub-brand Choco Fills

# Wills Lifestyle brands

ITC also plans to launch fruit juices, tea, coffee and dairy products.

Main Sources:
http://www.itcportal.com/businesses/fmcg/index.aspx
http://www.aashirvaad.com/
http://www.willslifestyle.com/
http://itcportal.mobi/brands-microsite/mangaldeep.aspx
accessed on 13th September 2014.

189
Annexure 28
Johnson & Johnson Ltd
(Consumer Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Baby Care
(baby care products
– baby powder
Blossoms, baby
moisturizing soap
Blossoms, baby top-
to-toe wash, baby
1 Johnson’s Baby* B R Dc
oil, baby hair oil,
baby cream, baby
shampoo, baby milk
lotion, baby skincare
wipes, baby gift
boxes)
Women’s Health
Stayfree
Stayfree Dry Max
2 Stayfree Advanced (sanitary napkins) B M P s
Stayfree Secure
Stayfree Secure Dry
Carefree (sanitary pads &
3 B M P s
Carefree Super Dry panty liners)
4 O. B. Tampons (tampons) B M P
Beauty
Neutrogena
Prominent Sub-Brands:
Neutrogena Fine
Fairness (skin care –
Neutrogena Deep Clean moisturizing,
5 B R P s
Neutrogena Norwegian cleansing and sun
Formula protection products)
Neutrogena Rapid
Wrinkle Repair
Neutrogena Ultra Sheer
(teen skincare – acne
clearing gel, pimple
6 Clean & Clear* B R Pe
clearing face wash,
etc.)
Contd..

190
Annexure 28 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
OTC and Nutrition
(cough syrup and
7 Benadryl C M P
capsules)
(anti-dandruff
8 Nizoral* B M Pe
shampoo)
9 Caladryl (calamine lotion) C M P
(cigarette cessation
10 Nicorette nicotine replacement C M P
lozenges and gum)
(low calorie
11 Splenda C M P
sweetener)
(fruit-based
12 ORSL# C M P
electrolyte drink)
Oral & Wound Care
Band Aid*
(anti-septic ready-to-
13 Band Aid Washproof C M Pe s
use bandage)
Band Aid Flexi
(anti-septic liquid,
14 Savlon* C R Pe
soap & hand wash)
(liquid mouth wash –
15 Listerine B M P
five variants)

* Endorsed by Johnson & Johnson

# Acquired in 2014

Main Sources:
http://www.jnjindia.com/business/consumer
http://neutrogena.govasool.com/
http://www.listerine.in/products
accessed on 14th September 2014

“Fortified OTC play to keep J&J healthy”, Business Standard, 17th November
2014

191
Annexure 29
Jyothy Laboratories Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fabric Care
Ujala
Ujala Supreme (liquid fabric whitener)
Ujala Stiff & Shine (fabric conditioner)
1 D R P s
Ujala Detergent (de tergent powder)
Powder (detergent with fabric
Ujala IBF 100 whitener)
Henko**
Henko Stain (detergent powder and
Champion** cake)
2 Henko (above with fabric D M Cu s
LINTelligent** conditioner)
Henko MATIC (above for washing
LINTelligent** machines)
3 Mr. White** (detergent powder) D M P
(detergent powder and
4 New Super Chek** D M P
cake)
(detergent powder,
5 More Light D R P
cake, liquid blue)
Home Care
(mosquito repellent
Maxo A-Grade
coil; sub-brand for
6 Maxo A-Grade E M P s
liquid mosquito
MaxPower
repellent vaporizer)
(anti-bacterial liquid
7 Exo Floor Shine E M P
floor cleaner)
8 Maya (agarbattis) E M P
Personal Care
Margo**
Margo Original
9 Neem** (neem toilet soap) A M P s
Margo Active (glycerine toilet soap)
Glycerine**
Fa** (deodorant sprays and
10 ~ Aqua, Spicy B R P s
talc)
Black, etc.
11 Neem Active** (tooth paste) B M P

Contd..

192
Annexure 29 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dish Wash
(dish wash bar, round,
Exo
gel, liquid & powder)
12 Exo Dish Shine E R P
(nylon scrub pad, sponge
Exo Safai
& steel scrubber)
Pril Perfect** (dish wash bar; sub-
13 Pril Perfect brand for dish wash E M P s
Active** liquid)

** Henko, Mr. White, Fa, Pril, Margo, Neem and Chek came under Jyothy
Laboratories on acquiring controlling stake in Henkel India in 2011. Margo,
Neem and Chek were in turn acquired by Henkel nearly a decade earlier from
Calcutta Chemical Company.

Main Source: http://www.jyothylaboratories.com/our-brands.php accessed


on 16th October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

193
Annexure 30
Kellogg India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Kellogg’s Corn Flakes
~ Original & The Best
~ With Real Honey
~ With Real Strawberry
Puree (corn flakes –
1 ~ With Real Almond & H M C s
Honey breakfast cereal)
~ With Real Mango
Puree
~ With Real Banana
Puree & Chips
Kellogg’s Chocos (whole grain
~ Moons & Stars
2 chocolaty breakfast H M D s
~ Smacks
~ Duet cereal for kids)
(low-fat breakfast
3 Kellogg’s Special K cereal targeted at H M D
women)
Kellogg’s All Bran
4 (wheat flakes) H M Dc
Wheat Flakes
Kellogg’s Heart to
5 (instant oats) H M Dc
Heart Oats
(oat-based breakfast
6 Kellogg’s Oat-bites
cereal)
H M Dc
7 Kellogg’s Extra Muesli (muesli) H M Dc
(multi-grain
8 Kellogg’s Honey Loops breakfast cereal H M Dc
dipped in honey)

Main Source: https://www.kelloggcompany.co.in/Brand_Landing.aspx


accessed on 30th November 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

194
Annexure 31
L’Oréal India Pvt Ltd
(Consumer Products Division)

Brand
# [& Sub- Product(s) PT AC BT SB
Brand(s)]
1 2 3 4 5 6 7
Skincare - Whitening
(facial foam, scrub, day
cream, night cream,
1 ~ White Perfect B R D
whitening &
moisturizing toner*)
~ White Perfect (serum, anti spot
2 B R D
Laser brightening essence)
Skincare – Anti-ageing (Preventive)
(youth booster serum,
rejuvenating anti-
wrinkle day cream,
3 ~ Youth Code* B R Dc
night recovery cream,
rejuvenating anti-
wrinkle eye cream)
~ Youth Code (super serum, moistur-
4 B R Dc
Luminize* izing day cream)
Skincare – Anti-ageing (Corrective)
(anti-wrinkle + firming
night cream, anti-
wrinkle + firming eye
5 ~ Revitalift B R D
cream, day cream, home
facial*, milky foam*,
aqua milky toner*)
~ Revitalift (whitening essence*,
6 B R Dc
White day cream SPF 18)
~ Revitalift (day cream, night cream,
7 B R Dc
Laser X3 eye cream, serum)
Skincare - Hydration
(aqua cream*, toner*,
deep boosting essence*,
8 ~ Hydrafresh B R D
anti shine gel, fresh
foam*, foaming crème)
Skincare – UV Protection
(12H long lasting UV
protector – even
complexion*, anti-
9 ~ UV Perfect B R Dc
dullness, transparent
skin, aqua essence, even
moisturizer*)
Contd..

195
Annexure 31 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Skincare – Cleansing
(exfoliating scrub,
anti break out facial,
10 ~ Go 3600 Clean** sensitive skin B R Dc
cleaner, facial
cleanser)
Skincare - Men
(shave foam, shave
~ Men Expert gel, daily
11 B R Dc
Hydra Energetic moisturizing lotion,
turbo booster)
(bright + oil control
moisturizer,
~ Men Expert
12 brightening foam, B R Dc
White Activ charcoal foam,
moisturizing fluid)
Make Up - Face
(blush, powder,
minerals, concealor,
13 ~ True Match B R Dc
liquid foundation, BB
cream, two way cake)
14 ~ Matte Morphose (soufflé foundation) B M Dc
(liquid foundation,
15 ~ Infallible B R Dc
lip colour)
16 ~ Lucent Magique (blush) B M Dc
(liquid powder
17 ~ Magic Nude B M Dc
foundation)
Make Up - Eyes
~ Volume Million
18 (mascara) B M D
Lashes
19 ~ Lash Architect 4D (mascara) B M Dc
20 ~ Butterfly (mascara) B M Dc
~ Color Riche Le
21 (eye liner crystals) B M Dc
Kohl
~ Super Liner
22 ~~ Gel Matic
Luminizer
(eye liner) B M Dc s
~ Black Laquer
~ Color Riche Le
23 (eye shadow) B M Dc
Palette
24 ~ Infallibe Monos (eye shadow) B M Dc
25 ~ Kajal Magique (eye kajal) B M Dc
Contd..

196
Annexure 31 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Make Up - Lips
~ Caresse
26 ~ Rouge Caresse (lip stick) B M Dc s
~ Shine Caresse
~ Color Riche
~ Le Gloss
~ Indian Shades
~ Matte Mania
27 ~ Accord Intense
(lip stick & lip gloss) B R D s
~ Nudes & Créme
~ Nutri Shine
~ Moist Mat
28 ~ Contour Parfait (lip pencil) B M Dc
29 ~ Glam Shine (lip gloss) B M D
Make Up - Nails
~ Color Riche Le
30 (nail polish) B M Dc
Vernis
~ Color Riche Le
31 (nail polish) B M Dc
Nail Art
Hair Colour
~ Casting Crème
32 (hair color) B M Dp
Gloss
(hair color – protect,
33 ~ Excellence Creme B M Dp
strengthen, replenish)
Haircare
(shampoo, conditioner,
34 ~ Total Repair 5 B R Dp
masque, serum)
(shampoo, conditioner,
35 ~ 6 Oil Nourish B R D
hair oil)
(shampoo,
36 ~ Colour Protect B R Dc
conditioner)
(shampoo, conditioner,
37 ~ Smooth Intense B R Dc
smoothing serum)
(mirror shine
38 ~ Nutri-Gloss B R Dc
shampoo, conditioner)
(anti-hair fall
39 ~ Fall Repair 3X shampoo, conditioner, B R Dc
tonic, masque)
* Dermo Expertise; ** Skin Expertise
Main Source: http://www.lorealparis.co.in/_en/_in/home/index.aspx accessed
on 14th January 2015

197
Annexure 32
Marico Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(pure
1 Parachute B M P
coconut oil)
Parachute ADVANSED
~ Coconut Hair Oil
~ Tender Coconut Hair Oil
~ Deep Conditioning Hot
(hair oils &
Oil
creams)
~ Ayurvedic Hair Oil
~ Scalp Therapie
2 ~ Jasmine Hair Oil B R P s
~ After Shower Hair Cream
~ Soft Touch
~ Deep Nourish
~ Summer Fresh (body
~ Butter Smooth lotions)
~ Summer Refresh (lotion
spray)
Nihar Naturals
~ Coconut Hair Oil
3 ~ Shanti Badam Amla Hair (hair oils) B M P s
Oil
~ Uttam Pure Coconut Oil
Livon# (hair potion,
Livon Silky Potion tonic &
4 Livon Hair Gain Tonic B R P s
conditioning
Livon Conditioning Cream color)
Colour
Marico’s (hair oil &
Hair & Care
Marico’s hair potion
5 Hair & Care Silk-n B M Dp
for
Shine (hair potion)
teenagers)
Set Wet#
(Deodorants - Bite, Rave, Lounge,
Cool, Macho, Adventurer, Sexy, (deodorants
6 Casanova & Romeo; & hair gels B R P s
Hair Gels - Cool Hold, Vertical for men)
Hold, Wet Look, Casual Hold &
Ultimate Hold)
Zatak#
Zatak Gambler
(deodorants
7 Zatak Striker B M P s
for men)
Zatak Avenger
Zatak Challenger
Contd..

198
Annexure 32 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Saffola
Saffola Total
(edible oils and
Saffola Gold
8 foods – oats, H R P s
Saffola Active
muesli, salt)
Saffola Tasty
Saffola Salt Plus
(starch powder &
9 Revive D M P
liquid)
(anti-lice
10 Mediker C M P
treatment)

#
Paras Pharmaceuticals’ personal care brands acquired from Reckitt
Benckiser in 2012

Main Source: http://marico.com/html/brands.html# accessed on 15th July


2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

199
Annexure 33
McNROE Consumer Products Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Wild Stone
~ Red
~ Thunder (male grooming
~ Hunt products – body
~ Ultra Sensual deodorant, deodorant
1 ~ Hydra Energy soap, deo talc, spray B F P s
~ Forest Spice perfume, shaving
~ Night Rider cream, shaving brush,
~ Smoke after shave)
~ Aqua Fresh
~ Musk
Secret Temptation Personal Care
~ Romance Products for Women
~ Passion
~ Play
~ Mystery
~ Affair (deodorants & talcs)
2 ~ Curve B R P s
~ Neon
~ Blast
~ Candy
~ Bohemia Day
~ Bohemia Night
(perfumes)
~ Te Amo Party
~ Te Amo Travel
(talcum powder,
3 Heaven’s Garden moisturizing lotion, B R P
cold cream)

Main Source: http://www.mcnroe.com


accessed on 19th December 2014

200
Annexure 34
Modi Revlon Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Face
(makeup, compact
1 Revlon PhotoReady makeup, powder, B R D
concealer)
(skin matching
2 Revlon Beyond Natural B M Dc
makeup)
Revlon New (makeup, compact
3 B R Dc
Complexion makeup, powder)
(illuminator lotion,
4 Revlon Skinlights face illuminator B R Dc
powder)
Lips
5 Revlon ColorBurst (lipstick) B M D
6 Revlon Super Lustrous (lipstick, lip gloss) B R D
7 Revlon Velvet Touch (lipstick) B M Dc
8 Revlon MoistureStay (lipcolor) B M Dc
9 Revlon PlumpSexxxy (lipcolor) B M Dc
Nail
10 Revlon Extra Fast (nail enamel remover) B M Dc
11 Revlon Extra Gentle (nail enamel remover) B M Dc
Eyes
12 Revlon Illuminance (crème shadow) B M Dc
13 Revlon Fabuliner (fast drying eye liner) B M Dc
14 Revlon Grow Luscious (mascara) B M Dc
15 Revlon Water Tight (mascara) B M Dc
16 Revlon Lash Fantasy (lash magnifier) B M D
Skincare
(Anti-ageing: gentle
cream cleanser,
reshaping toner, re-
shaping face &
contour serum,
17 Revlon Age Defying reshaping day lotion, B R Dc
reshaping day cream,
reshaping night cream,
re-shaping eye
treatment, re-shaping
mask,

Contd..

201
Annexure 34 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fragrance – EDT/Cologne
Charlie*
Charlie Red
Charlie Gold
18 (eau fraiche) B M Pe s
Charlie Sunshine
Charlie Instinct
Charlie Urban Energy
Fire & Ice*
19 Fire & Ice Cool (cologne spray) B M Pe
Fire & Ice Man
Love Her Madly*
20 Love Her Madly (eau de toilette) B M Pe
Rendezvous
21 Whimsical (eau de toilette) B M Pe
Hair
22 Revlon ColorSilk (hair color) B M D
(hair color with coconut
23 Revlon Color ’N Care B M Dc
oil)
24 Flex* (shampoo, conditioner) B R Pe
(shampoo, conditioner)
Aquamarine*
25 (shampoo & B R Pe
Aquamarine 2 in 1
conditioner)
Across Categories
(powder blush, lip liner
pencil, nail enamel,
26 Revlon B F C
eyeliner pencil, magic
eyeliner pencil)
(powder blush, lip
27 Revlon Matte B R Dc
stick)
28 Revlon Top Speed (nail enamel, hair color) B R Dc
Contd..

202
Annexure 34 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(mineral foundation,
mineral mousse
makeup, makeup for
different skin types,
mineral finishing
Revlon ColorStay
powder, pressed
~ ColorStay Active powder, mineral blush,
29 ~ ColorStay Overtime blemish concealer, lip B F D s
~ ColorStay Soft & color, lip liner, nail top
Smooth
~ ColorStay Sparkling coat)
(eye liner, 12 hour eye
shadow, liquid eye pen,
one stroke eye liner,
liquid eye liner, eye
liner)
(moisturizing makeup,
moisturizing powder,
blush)
(Fairness: fairness
cream, fairness lotion,
face wash, daily
moisturizing cream,
Revlon Touch & daily moisturizing
30 B F D
Glow lotion, instant
mattifying cream, under
eye repair cream, anti-
spots intensive essence,
)
(suncare daily
moisturizing lotion,
pimple corrector)

* Endorsed by Revlon

Main Source: http://www.revlon.co.in accessed on 19th December 2014

203
Annexure 35
Mondelez India Foods Ltd
(Formerly Cadbury India Ltd)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Cadbury 5 Star
~ 5 Star Fruit & Nut
1 (chewy chocolate) F M Dp s
~ 5 Star Crunchy
~ 5 Star Chomp
(bitter-sweet dark
2 Cadbury Bournville F M Dp
chocolate)
(chocolate flavoured
3 Cadbury Bournvita F M Dp
malted drink)
(assortment of
4 Cadbury Celebrations chocolates in gift F M Dc
packing)
(caramel encased
5 Cadbury Choclairs F M Dp
chocolate candy)
Cadbury Dairy Milk
6 (milk chocolate bar) F M Dp s
~ Dairy Milk Silk
(crunchy button-sized
7 Cadbury Gems shell candy in multiple F M Dp
colors)
8 Cadbury Perk (chocolate-wafer snack) F M Dp
(bubble gum with fruit
9 Bubbaloo F M P
flavoured juicy center)
(sugar confectionery -
10 Halls F M P
cough drop)
(crème filled sandwich
11 Oreo H M P
cookie)
(fruit-flavoured
12 Tang beverage in powder and G M P
ready-to-drink forms)
(triangular shaped Swiss
13 Toblerone F M P
chocolate bar)

Created in 1908 by Theodor Tobler

Main Source:
http://in.mondelezinternational.com/brand-family
accessed on 13th October 2014

204
Annexure 36
Mother Dairy (NDDB Subsidiary)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(milk, dahi, mishti doi,
lassi, chach, paneer,
1 Mother Dairy butter, yoghurt, cheese, H F C s
ghee, milk cake, ice
creams,)
Mother Dairy
2 Nutrifit (probiotic milk drink) G M Dc
(flavoured milk, ice
3 Mother Dairy Chillz H R Dc
cream)
Mother Dairy
4 Classics (ice cream) H M Dc s
Mother Dairy Lic
5 (bar ice cream) H M Dc
Lolleez
6 Mother Dairy Dietz (sugar free ice cream) H M Dc
Mother Dairy Fruit (fresh fruits blended in
7 H M Dc
Yoghurt thick yoghurt)
Mother Dairy b-
8 (probiotic dahi) H M D
Active
9 Dhara (edible oil) H R P s
(fresh fruits &
vegetables, frozen fruits
& vegetables, fruit juices
10 Safal H F P
in bottles & tetrapak,
jams, ketchup, tomato
puree, rice)

Main Source:
http://www.motherdairy.com/MotherDairyPages/ourproducts.aspx
accessed on 9th January 2015

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

205
Annexure 37
Nestlé India Ltd
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Beverages
(100% pure instant
1 Nescafé Classic G M Dc
coffee)
(blend of coffee &
2 Nescafé Sunrise G M Dp
chicory)
(coffee foam mixes for
3 Nescafé Cappuccino café style experience at G M Dc
home)
(premium instant
4 Nescafé Gold G M D
coffee)
5 Nestea (iced tea) G M C
Chocolates & Confectionery
(crunchy chocolaty
6 Nestlé Alpino bonbon with creamy F M Dc
mousse center)
(crisp wafer fingers
7 Nestlé KitKat F M Dp
covered with chocolate)
8 Nestlé Bar One (chewy chocolate) F M D
9 Nestlé Munch (chocolate-wafer snack) F M Dp
10 Nestlé Classic (chocolate bar) F M Dc
Nestlé Milkybar (milk chocolate bar)
11 Nestlé Milkybar (chewy center covered F M D s
Choo in milky layer)
(caramel encased
12 Nestlé Eclairs F R Dc s
chocolate candy)
13 Polo (mint sweet) F M P
Milk Products and Nutrition
14 Nestlé Every Day (dairy whitener, ghee) H R Dp
(packaged milk and
15 Nestlé a+ H R Dc
dahi)
(low fat packaged milk
16 Nestlé Slim H R Dc
and dahi)
17 Nestlé ActiPlus (probiotic dahi) H M Dc
18 Nestlé Raita (raita) H M Dc
19 Nestlé Real Fruit (packaged yoghurt) H M Dc
Yoghurt
Nestlé Masala Butter (packaged butter milk
20 Milk H M Dc
Nestlé Sweet Lassi and sweet lassi)
(sweetened condensed
21 Nestlé Milkmaid H M D
milk)
22 Nestle Neslac (milk drink for kids) H M Dc
Contd..

206
Annexure 37 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Prepared Dishes and Cooking Aids

Maggi
Maggi 2-Minute (instant noodles –
Noodles masala)
~ Hungroo
Maggi Vegetable (above – large pack)
Atta Noodles (instant noodles with
Maggi Xtra- veg & wheat flour)
delicious Chicken (instant noodles –
Noodles chicken flavour)
Maggi Cuppa Mania (cup noodles)
Maggi Sauces & (sauces & ketchups) s-
23 H F P
Ketchups s1
Maggi Healthy (instant soup mixes)
Soups (seasoning cubes)
Maggi Magic Cubes (fortified taste
Maggi Masala-ae- enhancer)
Magic (instant pasta)
Maggi Nutri-licious
Pazzta (dry masala mixes)
Maggi Bhuna (coconut milk
Masala powder)
Maggi Coconut Milk
Powder
1
Sub-brands of Maggi Sauce - Hot & Sweet; Rich Tomato; Imli Pichkoo
Sub-Brands of Pazzta - Masala Penne, Tomato Twist, Cheese Macaroni,
Mushroom Penne

Main Source: http://www.nestle.in/brands accessed on 14th October 2014.

207
Annexure 38
Nirma Ltd
(Consumer Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Soaps
Nirma Bath Soap
Nirma Beauty Soap
1 (bath soaps) A M C
Nirma Lime Fresh
Soap
Nima Rose
2 (bath soaps) A M D
Nima Sandal
Detergents
Nirma (washing powders
3 Super Nirma & detergent D M C
Nirma Popular cakes)
Edible Salt
4 Nirma Shudh (iodized table salt) H M D
Scouring Products
5 Nirma Clean (dish wash bar) E M D
(dish wash bar &
6 Nima Bartan E M D
powder)

Main Source: http://www.nirma.co.in/consumer_products.htm accessed on


24th October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

208
Annexure 39
Nivea India Pvt Ltd
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Skin Creams
(flagship multi-purpose
1 Nivea Creme B M Dc
skin cream)
2 Nivea Soft (soft skin cream) B M Dc
Bath & Body Care Products
3 Nivea Water Lily & Oil (shower gel) A M Dc
4 Nivea Powerfruit Relax (shower gel) A M Dc
(shower cream & crème
5 Nivea Creme Soft A R Dc
soap)
6 Nivea Smooth Milk (body milk) B M Dc
7 Nivea Body Milk (body milk) B M Dc
8 Nivea UV Protect (body lotion) B M Dc
(shower crème oil,
9 Nivea Pearl & Beauty B R Dc
deodorant roll on, spray)
(body lotion, deodorant
10 Nivea Happy Time B R Dc
- roll on & spray)
Body Lotions & Deodorant Sprays
Nivea Whitening
~ Cell Repair & UV
Protect (body lotion &
11
~ Sensitive B R Dc s
deodorant sprays)
~ Smooth Skin
~ Fruity Touch
Nivea Fresh Natural
12 (deodorant spray) B M Dc s
~ Mist
13 Nivea Energy Fresh (deodorant spray) B M Dc
Face Care Products
(oil regulating toner),
Nivea Visage (cleansing milk,
14 ~ Refreshing refreshing toner) B R Dc s
~ Sparkling Glow (fairness toner, fairness
face wash)
(refreshing face wash,
15 Nivea Aqua Effect skin refining scrub, A R Dc
purifying face wash)
16 Nivea Pure Effect (total face clean up) B M Dc
Lip Care Products
Nivea Fruity Shine
~ Cherry
17 ~ Strawberry (lip balm) B M Dc s
~ Pink Guava
~ Pomegranate
Contd..

209
Annexure 39 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Nivea Glamorous Gloss
18 (lip balm) B M Dc s
~ Pink Sugar
Nivea Lip Butter
(lip moisturizing
19 ~ Raspberry Rosè B M Dc s
cream)
~ Caramel Cream
Nivea Pure & Natural
20 ~ Camomile & (lip balm) B M Dc s
Calendula
21 Nivea Essential Care (lip balm) B M Dc
(intense lip
22 Nivea Hydro Care B M Dc
moisturizer)
(lip balm for
23 Nivea Med Protection protection against B M Dc
sun and dryness)
Sun Care Products
Nivea Sun (daily face sun
24 ~ Light Feeling fluid) B R Dc s
~ Moisturizing (sun lotion)
Men’s Range
Nivea for Men
~ Muscle Relax (shower gel)
~ Power Refresh (shower gel)
~ Energy (shower gel)
~ Cool Kick (shower gel,
~ Fresh Active deodorant roll on
~ Burst & spray)
~ Rush (deodorant roll on
~ Charge
~ Boost & spray)
~ Sport (deodorant spray)
25 ~ Sensitive (deodorant spray) B R Dc s-s
~ Extra Moisture (deodorant spray)
~ Replenishing (deodorant spray)
(deodorant spray)
(shaving foam,
shaving gel, after
shave lotion, post
shave balm)
(shaving gel,
shaving foam)
(post shave balm)
Main Source: http://www.nivea.in/ accessed on 15th October 2014

210
Annexure 40
Parag Milk Foods Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(homogenized pasteurized
1 Gowardhan Gold H M Du
cow milk)
(homogenized pasteurized
2 Gowardhan Fresh H M Du
toned milk)
(ghee made from cow’s
3 Gowardhan Ghee H M Cu
milk)
4 Gowardhan Butter (pasteurized table butter) H M Cu
5 Gowardhan Cheese (processed cheese) H M Cu
Gowardhan
6 (mozzarella cheese) H M Cu
Mozzarella Cheese
7 Gowardhan Milko (skimmed milk powder) H M Du
Gowardhan Dairy
8 (dairy whitener) H M Cu
Whitener
Gowardhan Gulab
9 (gulab jamun mix) H M Cu
Jamun Mix
Gowardhan Fresh
10 (dahi) H M Du
‘n’ Thick Dahi
Gowardhan Trim
11 (low fat dahi) H M Du
Dahi
Gowardhan Fresh
12 (chass) H M Du
Chass
(flavoured yoghurt with
13 Gowardhan Go H M Dp
fruit pulp)

Main Sources:
http://www.gowardhanindia.com/products.html
http://www.gowardhanindia.com/go.html
accessed on 10th January 2015

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

211
Annexure 41
Parle Agro Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(mango fruit drink in
1 Frooti G M P
Tetra Pak and bottle)
(apple fruit drink in
Appy Tetra Pak and bottle)
2 G M P s
Appy Fizz (sparkling apple fruit
drink in bottle & can)
(namkeens – traditional
3 Hippo H M P
Indian salty snacks)
(aerated soft drinks –
4 Frio lemon, orange & cola G M P
flavors)
(bottled drinking water&
5 Bailley G R P
soda)
(jeera masala flavoured
6 Dhishoom G M P
soda)
(carbonated coffee
7 Café Cuba G M P
beverage)

Main Source: http://www.parleagro.com/about.html# accessed on 19th


October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

212
Annexure 42
Parle Products Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Biscuits
(glucose biscuit)
Parle-G^
1 (with richer H M D s
Parle-G Gold
formulation)
Parle Monaco^ (salt biscuit & cream
2 H M Dp
~ Monaco Cream variant)
3 Parle Krackjack^ (sweet & salty biscuit) H M Dp
4 Parle Nimkin (baked salted cracker) H M Dc
Parle Hide & Seek^ (chocolate chip biscuit)
(chocolate chip
~ Hide & Seek Fab!
sandwich cookies)
5 ~ Hide & Seek H M Dp s
Bourbon
~ Hide & Seek Black
(bourbon biscuit)
Bourbon
(baked choco chip
Parle Happy Happy^
6 cookies & cream H M Dc
~ Happy Cream
variant)
7 Parle 20-20^ (cookies) H M D
8 Parle Top^ (butter cracker biscuit) H M Dc
Parle Kreams^
9 (cream biscuit) H M Dc s
~ Kreams Gold
10 Parle Marie^ (Marie biscuit) H M D
Parle Actifit^
(high-fibre biscuit with
Digestive Marie less fat)
11 Parle Actifit Cream (cream cracker without H M D s
Cracker trans fats, cholesterol
and added sugar)
12 Parle Coconut (coconut cookies) H M Dc
(fruit jam sandwich
13 Parle Jam-in! H M Dc
biscuits)
14 Parle Gold Star (baked cookies) H M Dc
(milky sandwich
15 Parle Milk Shakti H M D
biscuit)
(cocoa and cashew
16 Parle Magix H M Dc
biscuits)
(premium chocolate
Milano^
17 chip cookies, center H M P s
Mini Milano
filled bisucits)
(cake roll biscuit filled
18 Golden Arcs H M P
with fruit)

Contd..

213
Annexure 42 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Confectionery
19 Parle Orange Bite (orange flavoured candy) F M Dc
(mango candy with real
20 Parle Mango Bite^ F M Dp
mango)
Parle Kaccha (raw mango flavoured
21 F M D
Mango Bite^ candy)
22 Parle Melody^ (caramel chocolate) F M Dp
(button-sized candy in
23 Parle Poppins^ F M Dp
multi-colors)
(fruit flavoured deposited
24 Parle Mazelo F M Dc
candy)
(caramel & coconut toffee)
Parle 2-in-1
25 (chocolate cream in F M Dc s
~ 2-in-1 Eclairs
caramel shell)
Kismi^ & Kismi
26 (toffee bar) F M P s
Gold
27 Parle Fruit Drops (jelly-based fruit chews) F M Dc
(hard boiled milk and
28 Londonderry^ F M P
caramel candy)
Snacks
29 Parle’s Wafers (potato wafers) H M C
30 Parle Full Toss (flavoured twisted snacks) H M Dc
31 Parle Namkeen (traditional salted snacks) H M Dc
(tiny salted biscuits with
32 Parle Jeffs H M Dc
cumin seed)
33 Parle Sixer (six sided salted biscuits) H M Dc
34 Parle Cheeslings (cheese flavoured biscuits) H M Dc
Gift Packs
(gift packs – assorted
35 Parle Occasions H M Dc
biscuits)

^ Considered as Power Brands to be retained. Others may be bunched under


umbrella brands, which will be Power Brands.

Main Source:
http://www.parleproducts.com
accessed on 24th October 2014

“Parle Products to cut brands from 50 to 20”, Business Standard, 27th


November 2014

214
Annexure 43
PepsiCo India Holdings Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Foods
1 Aliva (baked snacks) H M P
2 Cheetos (extruded snacks) H M P
(traditional Indian
3 Kurkure H M P
namkeen snacks)
4 Lay’s (potato chips) H M P
(traditional Indian
5 Lehar H M P
namkeen snacks)
6 Quaker Oats (oats) H M P
7 Uncle Chipps (potato chips) H M P
Beverages
(aerated lemony
8 7Up G M P
drink)
(bottled drinking
9 Aquafina G M P
water)
(masala soda, tonic
10 Duke’s G R P
water & lemonade)
(sports drink – liquid
11 Gatorade & powder G R P
concentrate)
(aerated orange
12 Mirinda G M P
drink)
13 Mountain Dew (aerated citrus drink) G M P
(nimbupaani &
14 Nimbooz by 7Up G R P
masala soda)
15 Pepsi (aerated cola drink) G R C
16 Slice (mango drink) G M P
Tropicana
(fruit drinks & 100%
17 & Tropicana G M P s
fruit juices)
100%

Main Source: http://www.pepsicoindia.co.in/brands.html accessed on 13th


September 2014

215
Annexure 44
Perfetti Van Melle India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Alpenliebe (milky caramel toffee)
Alpenliebe1 Spicy (tangy flavoured toffee)
Alpenliebe 1 Fiery (spicy flavoured toffees)
Alpenliebe 2 Choco (éclair with two
Eclairs chocolate flavours)
Alpenliebe Choco (choco balls with
1 Moonz almonds) F R P
Alpenliebe Creamfills (cream caramel candy)
Alpenliebe Mangofills (hard candy with fruit-
& Alpenliebe flavoured liquid center)
Orangefillz
Alpenliebe Pop (lollipop)
Alpenliebe Juzt Jelly (fruit jelly)
(non-sticky fruit
2 Big Babool F M P
flavoured bubble gum)
(liquid filled mint
3 Center Fresh F M P
flavoured gum)
(liquid-filled fruit
4 Center Fruit F M P
flavoured gum)
Happydent White (coated gum)
Happydent Wave (coated gum with liquid
5 filling) F M P s
Protex Happydent (sugar free chewing
gum)
(round shaped candy –
Mentos
6 crunchy exterior & soft F M P
Mentos Marbels
interior)
7 Chlor-mint (breath freshener) F M P
8 Fruit-tella (fruit flavoured candy) F M P
9 Chocoliebe (caramel chocolate chew) F M P

Main Source:
http://www.perfettivanmelle.in
http://www.happydent.in/products.html
accessed on 24th October 2014

216
Annexure 45
Procter & Gamble India
(Comprising Procter & Gamble Hygiene and Health Care Ltd, Procter &
Gamble Home Products Ltd and Gillette India Ltd)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
AmbiPur#
AmbiPur Air Effects (room and car
1 AmbiPur Set & fragrances & air E M P s-s1
Refresh fresheners)
AmbiPur Car
Ariel
Ariel Complete
Ariel AntiBac
2 (fabric care detergents) D M P s
Ariel 24 Hour Fresh
Ariel Matic
Ariel Colour & Style
Duracell
3 (batteries) E M P s
Duracell Ultra
Gillette
(razors, shaving
Gillette Mach3
creams, gels & foams
4 Gillette Fusion B R P s-s2
and after shave skin
Gillette Series
gel)
Gillette Venus
Head & Shoulders
H&S Cool Menthol
H&S Dry Scalp Care
H&S Smooth & Silky
H&S Anti-Hairfall (anti-dandruff
5 H&S Lemon Fresh shampoos & B R P s
H&S Clean & conditioners)
Balanced
H&S Silky Black
H&S Men – Cool Blast
& Hair Retain
Olay
Olay Regenerist (moisturizing, anti-
6 Olay Total Effects ageing and whitening B R P s-s3
Olay White Radiance creams and lotions)
Olay Natural White
Oral-B (tooth brushes & tooth
7 B R P s
Oral-B Pro Health pastes)

Contd..

217
Annexure 45 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Old Spice
Old Spice Original
Old Spice Musk
(after shave
Old Spice Fresh Lime
8 lotion, shampoo, B R P s
Old Spice WhiteWater
deodorant spray,
Old Spice Sport
Old Spice Fresh
Old Spice Magnate
Pampers (baby diapers,
9 Pampers New Baby pants & baby B R P s
Pampers Active Baby wipes)
Pantene PRO-V
~ Daily Moisture Repair
~ Total Damage Care
~ Hair Fall Control (shampoos,
~ Silky Smooth Care conditioners,
10 ~ Lively Clean rinse-off B R P s
~ Anti Dandruff treatment, leave-
~ Long Black in treatment)
~ Nature Care Fullness &
Life
~ Nature Care Smoothness &
Life
Tide (fabric care
11 Tide Plus detergent D M P s
Tide Naturals powders & bars)
Vicks
(medicated
Vicks VapoRub
vapour rub,
Vicks Cough Drops
12 inhaler, cough C R P s
Vicks Inhaler
drop, pain relief
Vicks Action 500 Extra
gel)
Vicks MultiPain Relief Gel

Contd..

218
Annexure 45 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
13 Wella Kolestint (hair color) B M P
Whisper
Whisper Ultra Clean
14 Whisper Ultra Soft (sanitary napkins) B M P s
Whisper Maxi Fit
Whisper Ultra Nights
Examples of sub-brands of sub-brands:
1
AmbiPur Set & Refresh has sub-brands Thai Dragon Fruit, Hawaiian
Flowers, Blossoms & Breeze, Spring & Renewal, etc.
2
Mach3 has sub-brands - Mach3 Sensitive, Mach3 Turbo Sensitive; Fusion
has sub-brands - Fusion Power, Fusion Gamer, Fusion HydraGel
3
Olay Total Effects has sub-brand - 7-in-1 Anti-Aging Night Cream
# Acquired from Sara Lee
Main Sources:
http://www.pg.com/en_IN/brands/pg_india_brands.shtml,
http://www.rewardme.in/tag/ambipur,
http://www.ariel.in/en-IN/Products/variant.aspx?product=Ariel,
http://www.gillette.in/en/IN/home.aspx,
http://www.headandshoulders.co.in/anti-dandruff/product-finder,
http://www.olay.in/skin-care-products,
http://www.in.pampers.com/products/diapers-pants,
http://www.oldspice.in/en-IN/products.aspx
http://www.pantene.in/Pages/hair-care-products.aspx,
http://m.vicks.co.in/en-IN/products,
http://www.whisper.co.in/en-in/product/pads/sanitary-napkin-range.aspx
accessed on 13th September 2014

219
Annexure 46
Rasna Pvt Ltd
(Earlier Pioma Industries Ltd)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(two component
soft drink
1 Rasna Fruit Fun G M Dc
concentrate –
powder & liquid)
(fruit-based soft
drink powder with
2 Rasna Fruit Plus G M Dc
minerals, vitamins
& glucose)
(5 & 10 gm sachets
of soft drink
3 Rasna Rush G M Dc
powder for on-the-
go consumption)

Main Source:
http://egujarat.net/wp10/products/
accessed on 10th January 2015

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

220
Annexure 47
Reckitt Benckiser India
(Including Reckitt Benckiser (India) Ltd & Reckitt Benckiser HealthCare
India Ltd)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Air Wick
Air Wick Freshmatic
Air Wick Everfresh Gel (air freshener
1 Air Wick Aroma Oil sprays, gels and oil E M P s
Diffuser diffusers)
Air Wick Freshener Spray
Air Wick Aqua Mist
(shoe care – liquid
Cherry Blossom & wax shoe polish,
2 Cherry Blossom Handy E R P s
Shine
canvas cleaner &
sponge shiner)
(glass & household
3 Colin E M P
cleaner)
Dettol
(antiseptic liquid,
Dettol Original
soap, hand wash,
Dettol Cool
body wash, kitchen
4 Dettol Re-energize E R P s
gel, shaving cream,
Dettol Skincare
medicated plaster,
Dettol Sensitive
wet wipes)
Dettol Kitchen
5 Dispirin## (analgesic) C M P
(multi-purpose
6 Easy Off Bang E M P
surface cleaners)
(dish washing
Finish detergent powder,
Finish Power Detergent salt and quick
7 E R P s
Finish Shine & Dry drying products for
Finish Dishwasher Salt use with dish
washing machines)
Harpic
Harpic Power Plus (toilet cleaning
8 Harpic Fresh liquids & tablets, E M P s
Harpic Flushmatic bathroom cleaner)
Harpic Plus Bleach
Lizol
Lizol 3in1 Disinfectant (disinfectant bleach
Surface Cleaner cleaner, surface
9 E R P s
Lizol Bleach Power cleaner and kitchen
Lizol Antibacterial Kitchen cleaner)
Cleaner

Contd..

221
Annexure 47 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Mortein (pest control
Mortein PowerGard products – coils,
10 E M P s
Mortein NaturGard liquids and
Mortein Rat Kill aerosols)
Strepsils##
11 (throat lozenge) C M P s
Strepsils Children 6+
(fabric stain
12 Vanish D M P
remover)
13 Robin Blue (fabric whitener) D M P
Veet (hair removal
14 Veet Naturals creams and wax B R P s
Veet Supreme Essence strips)
Krack#
Krack Heel Repair (heel repair cream,
15 Kack Soft Heel Gel heel gel, foot C M P s
Krack Radiant Foot cream)
Moisturizer
(ayurvedic back
16 Moov# C M P
ache relief balm)
(anti-itch cream &
17 Itch Guard# prickly heat C M P
powder)
(ring worm
18 Ring Guard# C M P
ointment)
(analgesic & anti-
19 Stopache# C M P
pyretic tablet)
(prickly heat powder,
20 DermiCool# B R P
cooling toilet soap)

#
Brands acquired from Paras Pharmaceuticals Ltd in 2010
##
Acquired brands

Main Sources:
http://www.rb.com/in/our-brands
http://www.airwick.co.in/#
http://www.dettol.co.in/products/
http://www.finish.co.in/finish_product_range.html
http://www.lizol.co.in/solutionsfinder_as.shtml
http://www.veet.co.in/products/
accessed on 10th July 2014 plus India-specific websites for some of the
brands

222
Annexure 48
Ruchi Soya Industries Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(palmolein oil,
1 Ruchi Gold H M Dc
mustard oil)
(soya bean, cotton
seed, groundnut, sun
2 Mahakosh flower, rice bran & H R P
mustard oil,
vanaspati)
(refined sun flower
3 Sunrich H M P
oil)
(low absorb soya
bean oil, low absorb
sun flower oil, kacchi
4 Nutrela ghani mustard oil) H R P
(soya chunks, soya
mini chunks, soya
granules)
5 Nutri Gold (vanaspati) H M P
(vanaspati)
6 Ruchi No.1 (toilet soap – Rose, H R Dc
Sandal, Jasmine,
Lime)

Main Source:
http://www.ruchisoya.com/products.htm
accessed on 10th January 2015

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

223
Annexure 49
S. C. Johnson Products Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(household
1 Baygon E M P
insecticide)
2 All Out (mosquito repellent) E M P
(household surface
3 Mr. Muscle E M P
cleaner)
4 Kiwi# (shoe care products) E M P
(insect repellent
5 Raid E M P
sprays and baits)
(food & non-food
6 Ziploc E M P
bags & containers)

All Out – launched by Karamchand Appliances Pvt Ltd in 1990. Acquired by


S C Johnson in 2005.

# Acquired from Sara Lee.

Main Source: http://www.scjohnson.com/en/products/brands.aspx accessed


on 13th November 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

224
Annexure 50
Tata Chemicals Ltd
(Living Essentials – Consumer Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Tata Salt (iodized salt)
Tata Salt Lite (low sodium salt)
1 H M C s
Tata Salt Plus (iron enriched salt)
Tata Salt Flavoritz (flavoured salt)
(solar refined salt)
2 i-Shakti H R P
(unpolished pulses)
Tata Swach
~ Smart
~ Cristella Plus
3 (water purifiers) E M Dc s
~ Silver Boost
~ Platina Silver
~ Ultima Silver

Main Source:
http://www.tatachemicals.com/products/living_essentials.htm#.VLDAEmNrn
LU
accessed on 10th January 2015

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

225
Annexure 51
Tata Global Beverages Ltd
(Brands marketed in India)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Tata Tea
1 Tata Tea Premium (packet tea) G M Dc
Tata Tea Gold
2 Tata Tea Gold (packet tea) G M Dc s
Darjeeling
3 Tata Tea Life (packet tea) G M Dc
(packet tea – dust
4 Kanan Devan* G M Pe
tea)
(packet tea –
5 Chakra Gold* G M Pe
premium dust tea)
(packet tea -
6 Agni* G M Pe
economy)
7 Gemini* (packet tea) G M Pe
Tetley#
8 Tetley Green Tea (tea bags) G M Cu
Tetley - flavoured teas
(masala, lemon,
9 (tea bags) G M Cu
ginger, tulsi & lemon,
earl grey
Tetley – black Assam
10 (tea bags) G M Cu
tea
Tetley – gift packs
11 (tea bags) G M Du
(Festivitea, Pureitea)
Tata Coffee
Coorg**
12 (pure filter coffee) G M Pe s
Coorg Double Roast
(premium filter
13 Mr. Bean** coffee & chicory G M Pe
mix)
14 Tata Café (pure instant coffee) G M Dc
(mixture of instant
15 Tata Kaapi G M Dc
coffee & chicory)

Contd..

226
Annexure 51 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Others
Himalayan***## (natural mineral
16 G M Pe s
Sparkling Himalayan water)
(bottled drinking
17 Tata Water Plus G M Dc
water)
(glucose-based
18 Tata Gluco Plus ready-to-serve G M Dc
beverage)

* Endorsed by Tata Tea


** Endorsed by Tata logo
*** Endorsed as “A Tata Product”

# Acquired in 2000
## Acquired from Mount Everest Mineral Water Company in 2007

Himalayan, Tata Water Plus and Tata Gluco Plus are brands of NourishCo, a
Tata-Pepsico 50-50 joint venture set up in 2010. NourishCo is a subsidiary of
Tata Global Beverages.

Main Sources:
http://www.tataglobalbeverages.com/our-brands/brands-overview
http://www.tetley.in

http://www.tatacoffee.com/products/conventional_coffee/domestic_brands.ht
m
http://www.tatacoffee.com/products/instant_coffee
http://www.himalayanmineralwater.com
accessed on 30th November 2014

227
Annexure 52
The Himalaya Drug Company Ltd
(Personal Care, Baby Care & Nutrition Products)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Personal Care – Face Care
1 Himalaya Herbals B F Dc
a. ~ Acne n Pimple Cream
b. ~ Almond & Cucumber Peel-Off Mask
c. ~ Anti-Wrinkle Cream
d. ~ Clear Complexion Whitening Face Scrub
e. ~ Clear Complexion Whitening Face Wash
f. ~ Deep Cleansing Apricot Face Wash
g. ~ Fairness Kesar Face Pack
h. ~ Fairness Kesar FaceWash
i. ~ Gentle Exfoliating Apricot Scrub
j. ~ Gentle Exfoliating Walnut Scrub
k. ~ Intensive Face Moisturizing Lotion
l. ~ Moisturizing Aloe Vera Face Wash
m. ~ Natural Glow Fairness Cream
n. ~ Nourishing Face Moisturizing Lotion
o. ~ Nourishing Skin Cream
p. ~ Oil Clear Lemon Face Wash
q. ~ Oil Clear Lemon Foaming Face Wash
r. ~ Oil Clear Mud Face Pack
s. ~ Protective Sunscreen Lotion
t. ~ Purifying Neem Face Wash
u. ~ Purifying Neem Foaming Face Wash
v. ~ Purifying Neem Pack
w. ~ Purifying Neem Scrub
x. ~ Refreshing & Clarifying Toner
y. ~ Refreshing Cleansing Milk
z. ~ Refreshing Fruit Pack
aa. ~ Revitalizing Night Cream
Personal Care – Hair Care
2 Himalaya Herbals B F Dc
a. ~ Anti-Dandruff Hair Cream
b. ~ Anti-Dandruff Hair Oil
c. ~ Anti-Dandruff Shampoo
d. ~ Anti-Hair Fall Cream
e. ~ Anti-Hair Fall Hair Oil
f. ~ Anti-Hair Fall Shampoo
g. ~ Anti-Hair Loss Cream
h. ~ Damage Repair Protein Conditioner
Contd..

228
Annexure 52 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
i. ~ Damage Repair Protein Shampoo
j. ~ Gentle Daily Care Protein Conditioner
k. ~ Gentle Daily Care Protein Shampoo
l. ~ Hair Detangler & Conditioner
m. ~ Protein Hair Cream
Personal Care – Body Care
3 Himalaya Herbals B F Dc
a. ~ Aloe & Cucumber Refreshing Body Lotion
b. ~ Cocoa Butter Intensive Body Lotion
c. ~ Nourishing Body Lotion
d. ~ Soothing Body Lotion
e. ~ Almond & Rose Soap
f. ~ Cucumber & Coconut Soap
g. ~ Honey & Cream Soap
h. ~ Neem & Turmeric Soap
Personal Care – Oral Care
4 Himalaya Herbals B R Dc
a. ~ Active Fresh Gel
b. ~ Complete Care Toothpaste
c. ~ Dental Cream
d. ~ Sensitive Toothpaste
e. ~ Sparkling White Toothpaste
Personal Care – Lip Care
5 Himalaya Herbals B R Dc
a. ~ Lip Balm
b. ~ Natural Intensive Lip Balm
c. ~ Natural Moisturizing Lip Butter
d. ~ Natural Sun Protection Lip Balm
e. ~ Strawberry Shine Lip Balm
Personal Care – Eye Care
6 Himalaya Kajal B M Dc
7 Himalaya Herbal Healthcare Under Eye Cream B M Dc
Personal Care – Health Care
8 Himalaya Herbal Healthcare C F Dc
a. ~ Antiseptic Cream
b. ~ Anti-Stress Massage Oil
c. ~ AyurSlim
d. ~ Cold Balm
e. ~ Muscle & Joint Rub
f. ~ Pain Balm
g. ~ Pain Massage Oil
h. ~ PureHands
Contd..

229
Annexure 52 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
9 Himalaya Herbal Teas G M Dc
a. ~ GreenTea
b. ~ LeanTea
Personal Care – Foot Care
10 Himalaya Herbals FootCare Cream C M Dc
Personal Care – Men’s Care
11 Himalaya Herbals B R Dc
~ For Him Intense Oil Clear Lemon Face
a.
Wash
b. ~ For Him Power Glow Licorice Face Wash
Babycare
12 Himalaya Herbal Healthcare B F Dc
a. ~ Baby Cream
b. ~ Baby Lotion
c. ~ Baby Massage Oil
d. ~ Baby Powder
e. ~ Prickly Heat Baby Powder
f. ~ Baby Diapers
g. ~ Diaper Rash Cream
h. ~ Gentle Baby Shampoo
i. ~ Gentle Baby Bath
j. ~ Gentle Baby Wipes
k. ~ Gentle Baby Soap
l. ~ Extra Moisturizing Baby Soap
m. ~ Refreshing Baby Soap
n. ~ Nourishing Baby Soap
o. ~ Babycare Gift Pack
p. ~ Babycare Gift Jar
q. ~ Babycare Gift Box
r. ~ Babycare Gift Basket
s. ~ Babycare Gift Box Mini
t. ~ Babycare Gift Pack Combi
u. ~ Babycare Gift Pack Combi (Soap-Powder)
Nutrition
13 Himalaya Herbal Healthcare C M Dc
a. ~ HiOwna (health supplement for adults)
~ HiOwna-Jr. (health supplement for
b.
children)

Main Source:
http://www.himalayawellness.com/products/index.htm
accessed on 10th January 2015

230
Annexure 53
Vicco Laboratories Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(tooth powder, tooth
Vicco Vajradanti
1 paste, sub-brand: sugar B R D s
Vicco Vajradanti SF
free toothpaste)
(skin creams – with and
Vicco turmeric without sandalwood oil,
2 B R Dc s
Vicco turmeric WSO skin cream in shaving
cream base)
(skin cream for joint
3 Vicco Narayani C M Dc
and muscular pains)

Main Source: http://www.viccolabs.com/index.php accessed on 18th October


2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

231
Annexure 54
Vini Cosmetics Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fogg
(For Men: Marco,
Napolean, Royal,
Voyager
1 (deodorant) B M P s
For Women: Radiate,
Paradise, Delicious,
Essence)
Fogg Black Collection
18+ (perfumed deodorant
2 (Impress, Thrill, B M P s
Surprise, Dare)
for men)
3 Glam-Up (instant glow cream) B M P
4 Seven-X (itch relief cream) B M P
5 Sundeo (summer powder) B M P
6 White Tone (fairness face powder) B M P
7 Jinjola (prickly heat powder) B M P
8 Quco (hair perfume) B M P
9 O Creme (ring worm ointment) B M P

Main Source: https://www.facebook.com/pages/Vini-cosmetics-pvt-


ltd/270590562967875?sk=info&ref=page_internal accessed on 16th
October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

232
Annexure 55
Wipro Enterprises Ltd
(Wipro Consumer Care Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Santoor
(Toilet Soap: Orange,
PureGlo, Gold, White, (toilet soap,
Baby) deodorant spray,
1 (Deodorant spray: face wash, talc, A F P s
Energize, Sparkle, Poise,
Grace, Enhance, body lotion, hand
Charismatic) wash)
(Face Wash: Actiglo)
(Talc: Beauty)
Chandrika (toilet soap, hand
2 (Toilet Soaps: Original, A R P s
Glow, Glycerine) wash, face wash)
(body mist, eau de
toilette,
MoistureSilk hand
Enchanteur & body lotion,
Enchanteur Romantic Body Whitening
Enchanteur Charming hand & body lotion,
3 Enchanteur Alluring B F P s
perfumed talc, roll
Enchanteur Desire on deodorant,
Enchanteur Enticing perfumed shower
Magic
gel, perfumed
shampoo, perfumed
soap)
Glucovita (glucose powder &
4 G R P s
Glucovita Bolts tablets)
(table top
5 Wipro Sweet ‘n’ Healthy C M D
sweetener)
(bathing soap,
powder, baby oil,
6 Wipro Baby Soft diapers, feeding B R D
bottles &
accessories)
(fragrances, body
spray, talc, hair care
7 Romano B R P
& skin care
products for men)
8 Wipro Shikakai (toilet soap) A M Dp

Contd..

233
Annexure 55 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(liquid detergent for
woollen clothes &
9 Wipro Safewash D R Dc
after-wash fabric
conditioner)
(fragrances – body
sprays, eau de
toilette, talcs)
Yardley (skin care – soaps,
Separate sets of range face wash)
10 sub-brands under (men’s grooming – B F Du s
fragrances & skin care body sprays, talcs,
and men’s grooming eau de toilette,
shaving cream,
shaving foam, after
shave lotion)

Glucovita – Acquired in 2003


Chandrika – Acquired from S V Products
Acquired Yardley of London’s brand and business in India and the Middle
East from Lomamead of U.K. in 2009 – Wipro Yardley Consumer Care Pvt
Ltd

Main Sources: http://www.wcclg.com and www.enchanteur.in accessed on


18th October 2014

PT = Product Type; AC = Application Class;


BT = Brand Architecture Type; SB = Sub-Brand(s)

234

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