Annexure 1

Adani Wilmar Ltd

(Consumer Product Brands)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fortune
~ Rice Bran Health (refined rice bran oil)
~ Soya health (refined soya bean oil)
~ Sunlite (refined sunflower oil)
~Kachi Ghani (pure mustard oil)
~ Goldnut (refined groundnut oil)
~ Filtered – Groundnut Oil (filtered groundnut oil)
~ Filtered – Mustard Oil (filtered mustard oil)
1 ~ Plus Soya Health (refined soya bean oil) H R P s
~ Plus Sunlite (refined sunflower oil)
~ Plus Cottonlite (refined cottonseed oil)
~ Traditional Basmati Rice
(basmati rice)
– Full Grain, Dubar & Tibar
~ Pulses
- Channa Dal, Moong (pulses)
Sabut, Rajma Chitra, etc.
~ Soya Chunks (soya chunks)
~ Besan (channa dal flour)
Pilaf**
Pilaf Gold
2 (basmati rice) H M Pe s
Pilaf 1121
Pilaf Hamesha
3 Mahurat** (basmati rice) H M Pe
Fryola
4 Palmolein, Soyabean, (deep frying oil) H M P
Cottonseed & Sunflower
Aadhaar
~ Refined Soyabean Oil
5 (edible oils) H M P
~ Refined Sunflower Oil
~ Filtered Groundnut Oil
6 Avsar (vanaspati) H M P
Alpha
~ Refined Palmolein (edible oil &
7 H R P s
~ Cookwell Vanaspati vanaspati)
~ Bake Cookwell Blue

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)
Contd..

149
 Annexure 1 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Raag
8 ~ Gold (palmolein oil) H R P s
~ Vanaspati (vanaspati)
9 King’s (refined soya bean oil) H M P
(blended edible
10 Alife** H M P
vegetable oil)
11 Bullet (kachi ghani mustard oil) H M P

** Endorsed by Adani Wilmar

Main Source: http://adaniwilmar.com

accessed on 18th December 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

150
 Annexure 2
Agro Tech Foods Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Sundrop Edible oils
~ Heart (rice bran + sunflower)
~ GoldLite (sunflower + corn)
~ Olivea (olive)
~ NutriLite (soya bean + sunflower)
~ NutriFit (rice bran + soya bean)
1 H R P s
~ Lite (sunflower + soya bean)
~ HeartLite (canola + sunflower)
~ SuperLite (sunflower)
~ SuperLite Advanced (sunflower)
~ SlimLite (cooking spray)
~ Peanut Butter (peanut butter)
(popcorns –
2 ACT II microwave, instant & H M P
ready-to-eat)
3 Crystal (sunflower oil) H M P

Main Source: http://www.atfoods.com/

accessed on 18th December 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

151
 Annexure 3
Amrutanjan Health Care Ltd
(Consumer Goods)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Pain Management
(aromatic balm
1 Amrutanjan massage for head C M C
ache)
(faster relaxation
2 Amrutanjan Faster head ache balm C M Dc
Relaxation
massage)
(roll-on head ache
3 Amrutanjan Roll On balm for on-the- C M Dc
move use)
Amrutanjan Body Pain (balm for muscular
4 C M Dc
Creme pain relief)
Congestion Management
(cold rub for
5 Wuhoo! Relief* C M Pe
children)
(cold rub, nasal
6 Aaah! Relief* inhaler, cough syrup, C R Pe
swas mint - lozenge)
Health Care Management
7 Amrutanjan Decorn (corn caps) C M Dc
8 Amrutanjan No-Germs (hand sanitizer) B M Dc
(dermal ointment for
9 Amrutanjan Xpert ring worm, itches, C M Dc
cracked heel)
10 Comfy (sanitary napkins) B M P s
(Casual, Maxi, Ultra)
Food & Beverages
11 Kitchen delights* (ready-to-eat foods) H M Pe
12 Fruit Nik## (bottled fruit drink) G M P

* Endorsed by Amrutanjan
## Acquired from Siva’s Soft Drink Pvt Ltd in 2011

Main Source:https://www.amrutanjan.com/index.php# accessed on 11th

November 2014

152
 Annexure 4
Anchor Health and Beauty Care Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
1 Anchor White (tooth paste) B M Dc
2 Anchor Gel (tooth paste) B M Dc
3 Anchor Tooth Brush (tooth brush) B M C
Anchor Tooth
4 (tooth powder) B M C
Powder
(toilet soap – five
5 Dyna A M P
variants)

Main Source: http://www.anchorglobal.net accessed on 23rd October 2014

Annexure 5
Bajaj Corp Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
1 Bajaj Almond Drops (light hair oil) B M D
2 Bajaj Brahmi Amla (hair oil) B M D
3 Bajaj Amla Shikakai (hair oil) B M D
4 Bajaj Jasmine (hair oil) B M D
5 Bajaj Kailash Parbat (cooling oil) B M D
(black tooth powder –
6 Bajaj Kala Dant Manjan B M C
for rural markets)
7 Bajaj Kali Mehendi (black henna) B M C
(anti-marks cream, liquid
face wash, face wash
8 Bajaj NOMARKS** B R Dp
soaps, face pack,
exfoliating scrub)

** Acquired in 2013 from Ozone Ayurvedics

Main Sources:
http://en.wikipedia.org/wiki/Bajaj_Corp
http://www.bajajgroup.org/bajaj-corp.php
http://bajajnomarks.com/products/by-category-type.html
accessed on 16th October 2014

153
 Annexure 6
Bisleri International Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Bisleri (bottled drinking water
1 G R C
Bisleri Soda & soda)
(bottled natural
2 Bisleri Vedica G M D
mountain water)
(caffeine-free energy
3 Urzza G M P
drink)

Main Source: http://www.bisleri.com/#accessed on 24 th October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

154
 Annexure 7
Britannia Industries Ltd
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Biscuits
Britannia Tiger Glucose (glucose biscuit)
1 ~ Tiger Krunch (crunch cookies) H M Dp s
~ Tiger (cream biscuits)
Britannia Bourbon (bourbon biscuit)
2 ~ Bourbon (with the taste of H M Dc s
Cappuccino coffee)
(premium crème
3 Britannia Pure Magic H M Dp
biscuits)
4 Britannia Good Day (premium cookies) H M Dp
5 Britannia Cookies (cookies) H M C
(baked wheat snacks
6 Britannia Time Pass H M Dc s
& salted biscuits)
(sweet & salty
7 Britannia 50 50 H M D
biscuit)
Britannia Marie Gold
8 & Britannia Vita (Marie biscuits) H M D s
Marie Gold
(ice cream flavoured
9 Britannia Treat H M Dc
cream biscuit)
10 Britannia Milk Bikis (milk biscuits) H M D
(high-fibre biscuits,
Britannia Nutri Choice
crackers, multi-
11 ~ Nutri Choice H R D s
grain thins &
Heavens
roasted savouries)
(heart shaped
12 Britannia Little Hearts H M D
biscuits)
(sugar sprinkled
13 Britannia Nice Time H M D
biscuits)
Cakes & Bread
14 Britannia Cake (cake) H M C
15 Britannia Bread (bread) H M C
Dairy Products
16 Britannia Butter (pasteurized butter) H M C
(toned milk in Tetra
Britannia Milk
Pak)
17 Britannia Slimz H M C s
(zero fat milk in
Milk
Tetra Pak)
Britannia Dairy
18 (dairy whitener) H M C
Whitener
Contd..

155
 Annexure 7 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
19 Britannia Ghee (ghee) H M C
20 Britannia Daily Fresh (cup yoghurt) H M Dc
Britannia Masala (flavoured butter
21 H M C
Chaas milk in bottle)
Britannia TigerZor
Badam Milk (bottled flavoured
22 G M Dc
Britannia TigerZor milk)
Choco Milk
(milk based bottled
23 Britannia Actimind G M Dc
drink for kids)
24 Britannia Cheese (cheese) H M C
Britannia Gourmet
25 (Variants: Emmental, (cheese slices) H M Dc s
Gouda Classic, Classic,
Assorted)
Instant Food Mixes
(oats & porridge,
26 Britannia Healthy Start poha & upma in H R Dc s
various flavours)

Main Sources: http://www.britannia.co.in/showcase.htm and

http://www.britannia.co.in/dairy.htm accessed on 24th October 2014

156
 Annexure 8
Bunge India Pvt Ltd
(Consumer Product Brands)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dalda
~ Vanaspati (vanaspati)
~ Refined Soyabean oil** (soya bean oil)
1 H R Pe
~ Pure Mustard oil** (mustard oil)
~ Kachi Ghani Mustard oil** (mustard oil)
~ Refined Sunflower oil** (sunflower oil)
Gagan
~ Vanaspati (vanaspati)
2 H M P s
~ Gold Vanaspati (vanaspati)
~ Kachi Ghani Mustard Oil (mustard oil)
Ginni
~ Refined Palm Oil (palm oil)
~ Plus Refined Rice Bran Oil (rice bran oil)
~ Refined Soyabean Oil (soya bean oil)
3 ~ Gold Refined Sunflower Oil (sunflower oil) H R P s
~ Refined Groundnut Oil (groundnut oil)
~ Refined Cottonseed Oil (cottonseed oil)
~ Refined Rice bran Oil (rice bran oil)
~ Nutri Delight (soya nuggets)
4 Bansari (pure mustard oil) H M P
5 Merrilite (bread spread) H M P

** Endorsed by Bunge

Dalda was acquired from Hindustan Unilever in 2003

The other brands were acquired from Amrit Banaspati Company in 2011.

Main Sources: http://dalda.co.in/products.html

http://bungeindia.com/amrit
accessed on 19th December 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

157
 Annexure 9
CavinKare Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Personal Care
1 Chik (shampoo) B M P
(shampoo, conditioner,
2 Meera pure coconut oil, herbal B R P
hair wash powder)
(shampoo, hair wash
3 Karthika B R P
powder)
Nyle Naturals (shampoo – six variants &
4 ~ Smooth & Silky, B R P s
Long & Bouncy, etc.
henna)
Indica
5 (hair colour) B M P s
Indica 10 Minutes
6 Fairever (fairness cream) B M P
Spinz
7 Spinz Enchante (talc, perfumed deodorant) B R P s
Spinz Exotic, etc.
Professional Care
Raaga Professional (salon products - hair
Pro 10 – Raaga colour & developer cream,
8 Professional B R P s
facial kits, de-tan cream,
Pro Botanix – Raaga
Professional spa massage oils)
Food & Snacks
9 Ruchi Magic (pickles, culinary pastes) H R P
(pickles, peanut snack,
10 Chinni’s ready-to-cook idli & dosa H R P
batter)
(ready-to-cook idli & dosa
11 Hema’s H M P
batter)
Garden# (traditional salty snacks,
12 Garden Cruncho i.e., namkeens and sweets, H R P s
(potato chips) potato chips)

Contd..

158
 Annexure 9 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dairy Products
(milk, UHT milk,
flavoured milk, milk
13 Cavin’s H R C
shake, ghee, paneer, sweet
lassi)
Beverages
14 Maa** (fruit drinks) G M P

** Acquired from Maa Fruits Pvt Ltd in 2008

# Acquired in 2009

Main Sourcesssxsa:
http://www.cavinkare.com/products.html
accessed on 14th October 2014

“Cavin’s stores to whet its dairy appetite”, Business Standard, 27th October
2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

159
 Annexure 10
Cholayil Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Medimix
(Toilet Soap: Classic, Daily
(ayurvedic toilet
Luxury – Glowing Skin, soap, face wash,
1 Daily Luxury – prickly heat A R P s
Moisturizing) powder, body
(Body Wash – Lakshadi Oil, wash)
Eladi Oil, 18+ Herbs)
Cuticura*
(Talcum Powder: Original,
Pink Passion, Sandal,
Lavender Mist)
(Deodorant: Original, (talcum powder,
2 Flaunt, 100C, Emcion, deodorant & B R P s
Electrifie, Passion Girl, bathing bar)
Lavendar Mist, Pink
Passion)
(Bathing Bar: Original,
Naturals, Pearl)
3 Krishna Thulasi (ayurvedic soap) A M P

* British brand – marketing rights acquired by Cholayil

Main Source: http://www.cholayil.com accessed on 11th November 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

160
 Annexure 11
Coca-Cola India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Aerated Soft Drinks
Coca-Cola (aerated cola drink)
Diet Coke (low calorie cola drink)
1 Coca-Cola Zero (low calorie aerated cola G M C s
drink with same taste as
Coca-Cola)
2 Thums Up** (aerated cola drink) G M P
(aerated sparkling lime
3 Sprite G M P
drink)
4 Fanta (aerated orange drink) G M P
(aerated sparkling cloudy
5 Limca** G M P
lemon drink)
Non-Aerated Fruit Drinks
6 Maaza** (mango drink) G M P
@@
Minute Maid
(fruit drinks & 100% fruit
7 & Minute Maid G M P s
juices)
100% Juice
Others
8 Burn (energy drink) G M P
(bottled drinking water &
9 Kinley G R P
soda)
(bottled soda water & tonic
10 Schweppes## G M P
water)
(coffee & tea pre-mixes
11 Georgia dispensed through vending G R P
machines)
@@
From Minute Maid Corp purchased by Coca-Cola in 1960
** Acquired from Parle Agro in 1993
##
Acquired from Cadbury Schweppes in 1999

Main Source: http://www.coca-

colaindia.com/products/products_module.html accessed on 19th October
2014

161
 Annexure 12
Colgate Palmolive (India) Ltd
(Consumer Products)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Oral Care
1 Colgate Strong Teeth (tooth paste) B M C
2 Colgate Total (tooth paste) B M Dc
3 Colgate Visible White Plus Shine (tooth paste) B M Dc
Colgate Sensitive Original
4 (tooth paste) B M Dc s
Colgate Sensitive Pro Relief
5 Colgate Max Fresh (tooth paste) B M Dc
Colgate – Barbie & Spiderman
6 (tooth paste) B M Dc
(Kids Toothpaste)
7 Colgate Herbal (tooth paste) B M Dc
8 Colgate Cibaca Family Protection (tooth paste) B M Dc
Colgate Active Salt
9 Colgate Active Salt Healthy (tooth paste) B M Dc s
White
Colgate Maximum Cavity
10 Protection plus Sugar Acid (tooth paste) B M Dc
Neutralizer
Colgate 3600
Colgate 3600Actiflex
Colgate 3600Surround
11 (tooth brush) B M Dc s
Colgate 3600Sensitive Pro Relief
Colgate 3600Whole Mouth Clean
(battery toothbrush)
12 Colgate Sensitive (tooth brush) B M Dc
Colgate SlimSoft
13 (tooth brush) B M Dc s
Colgate SlimSoft Charcoal
Colgate Extra Clean
14 (tooth brush) B M Dc s
Colgate Extra Clean Gum Care
15 Colgate ZigZag (tooth brush) B M Dc
16 Colgate Kids 2+ (tooth brush) B M Dc
(tooth
17 Colgate Tooth Powder B M C
powder)
18 Colgate Plax (mouth wash) B M Dc
Personal Care
(moisturizing
body wash,
19 Palmolive Naturals A R Dc
liquid hand
wash)
20 Palmolive Aroma (shower gel) A M Dc
Contd..

162
 Annexure 12 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
21 Palmolive Thermal (body wash) A M Dc
Spa
(shaving creams &
22 Palmolive for Men B R Dc
shaving brushes)
(moisturizing cold
23 Palmolive Charmis B M Dc
cream)
24 Halo (shampoo) B M P
Household Care
25 Axion (dish washing paste) E M P

Main Source: http://www.colgate.co.in/app/Colgate/IN/Corp/Products.cvsp

accessed on 15th October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

163
 Annexure 13
Dabur India Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(A) Healthcare
Supplements
1 Dabur Chyawanprash (chyawanprash) C M C
2 Dabur Honey (honey) H M C
3 Dabur Glucose-D (glucose powder) G M C
Digestives
Hajmola (digestive tablet)
4 C M P s
Hajmola Candy (digestive candy)
Dabur Pudin Hara (indigestion relief
5 Dabur Pudin Hara tablet) (above with C M D s
Lemon Fizz lemon & mint)
6 Dabur Hingoli (gas relief tablets) C M D
7 Dabur Nature Care (laxative from psyllium C M Dc
Isabgol Powder
seed husk)
8 Dabur Sat Isabgol C M Dc
OTC Healthcare
9 Dabur Honitus (cough remedy) C M Dc
10 Dabur Lal Tail (baby massage oil) C M Dc
(anti colic treatment for
11 Dabur Gripe Water C M C
infants)
(syrup for stomach
12 Dabur Janma Ghunti C M Dc
ailments in infants)
13 Dabur Balm (head ache relief balm) C M C
Dabur Active Blood (syrup – solution for
14 C M C
Purifier pimples)
(capsules for male
15 Dabur Shilajit Gold C M Dc
sexual dysfunction)
16 Dabur Active Antacid (anti acidity syrup) C M C
(tonic for mental
17 Dabur Shankha Pushpi development of C M Dc
children)
18 Dabur Badam Tail (badam oil) C M C
(B) Personal Care
Hair Care
19 Dabur Amla (hair oil) B M Dp
(coconut hair oil &
20 Dabur Vatika B R Dp
shampoo-four variants)

Contd..

164
 Annexure 13 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Oral Care
21 Dabur Red (toothpaste) B M D
22 Dabur Lal Dant Manjan (toothpaste) B M D
23 Dabur Babool# (toothpaste) B M Dp
24 Dabur Meswak# (toothpaste) B M Dp
25 Dabur Promise# (toothpaste) B M Dp
Skin Care
Fem
Fem Hair Removal Cream
(4 variants) (crème bleach,
Fem Soft Gentle Soap hair removal
(liquid hand wash – 5 cream, hand
26 B R P s
sub-brands) wash,
Fem Saffron, Fem professional
Pearl, Fem Gold, Fem facial kit)
Turmeric Herbal
(fairness crème bleach)
27 Oxybleach (crème bleach) B M P
(professional
28 Oxylife B M P
facial kit)
(oxygen bleach
29 Saka B M P
for men)
Dabur Uveda
~ Complete Fairness
Cream
~ Lightening &
Radiance Face Mask
~ 2 in 1Moisturizer
~ Moisturizing Face (fairness,
Wash moisturizing,
30 ~ Clarifying Face Mask B R Dc s
clarifying &
~ Complete Repair Face repair products)
Mask
~ Complete Repair
Cream
~ Age Review Cream
~ Tightening Face
Mask
~ Sunblock Cream
Contd..

165
 Annexure 13 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dabur Gulabari
~ Gulab Jal
~ Rose Glow Face
Cleanser
~ Moisturizing (rose water, face
31 cream (Saffron & cleanser, moisturizing B R Dc s
Turmeric) cream & lotion)
~ Pearl Fairness
Moisturizing
Lotion (Saffron &
Turmeric)
(C) Foods
Réal (fruit drink)
32 Réal active (fruit juice) G M P s
Réal Burrst (natural fruit juice)
(cooking paste, masala,
Dabur Hommade
33 puree, coconut milk) H R Dc s
Dabur Hommade (lemon juice)
Lemoneez
34 Capsico (red pepper sauce) H M P
(D) Home Care
35 Sani Fresh# (toilet surface cleanser) E M P s
(mosquito repellent –
36 Odomos# cream, lotion, gel & E M P
spray)
(air freshener blocks &
sprays)
Odonil#
37 (air freshener – reed E M P s
Odonil Occasions
diffuser, oil burner &
aroma combo packs)
(dish washing bar &
38 Odopic# E M P
powder)

# Acquired from Balsara Home Products Ltd

Main Source: http://www.dabur.com/# accessed on 14 th August 2014

166
 Annexure 14
Dey’s Medical Stores Pvt Ltd
(Consumer Goods)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Keo Karpin
Keo Karpin Hair Oil (hair & body
1 B R P s
Keo Karpin Body Oil oils)
Keo Karpin Hair Vitalizer

Main Source: http://deysmedicallimited.com/consumer_goods.asp accessed

on 23rd October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

167
 Annexure 15
Emami Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Emami
Emami Fair and (fairness cream for men,
1 B R Dp
Handsome face wash)
2 Emami Menthoplus (pain relief balm) C M D
(herbal skin jelly,
3 Emami Vasocare petroleum jelly, herbal lip B R D
balm)
(damage control light hair
4 Emami 7 Oils in One B M D
oil)
Himani
(antiseptic cream, prickly
BoroPlus
5 heat powder, moisturizing C R P s
BoroPlus Ice
lotion, face wash)
(cool oil, extra cool oil,
6 Himani Navratna B R Dp
cool talc)
7 Himani Fast Relief (pain relief balm) C M Dp
Zandu – Popular Products
8 Zandu Balm (pain relief balm) C M Cu
9 Zandu Sona Chandi (chyawanprash) C M Du
(saffron enriched M
10 Zandu Kesari Jivan C Du
revitalizer)
Zandu – Healthcare Division
Zandu Vigorex, Zandu Zandopa, Zandu Lalima,
11 Zandu Rhumayog Gold, Zandu Pancharishta and C M Du
many other OTC, classical and ethical products

Contd..

168
 Annexure 15 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Others
HE
12 ~ Recharge, Confident, (deodorants for men) B M P s
Extrovert, etc.
13 She Comfort# (sanitary napkins) B M P s

Emami Ltd (then called Kemco Chemicals) acquired Himani Ltd in 1978.
BoroPlus was launched under the Himani umbrella (as Himani BoroPlus ) in
1984 and Navratna Cool Oil in 1991. In 2008, Emami acquired major stake
in Zandu Pharmaceutical Works Ltd.

# Acquired from Mumbai-based Royal Hygiene Care in 2013-14.

New products launched during 2013-14: BoroPlus face wash, Emami 7 Oils
in One, Fair and Handsome face wash. Emami also launched products in high
growth categories such as face wash, light hair oils, deodorants and sanitary
napkins.

Several products/brands have also been pruned from time to time. Examples
are: Emami Naturally Fair fairness cream and soap (for women), Emami Fair
and Ageless (fairness cream for 30+ women), Emami Fair and Teen (fairness
cream for teenagers) and Himani Gold Turmeric cream and soap.

Emami is planning to enter new segments – honey, juices, digestive

supplements and candies, so as to pit itself directly against Dabur, which has
a similar health care and personal care range.

Main Sources:
www.emamiltd.in/brands/,
www.emamiltd.in/about-us/3/the-journey.php,
www.zanduayurveda.com/products/index.php
accessed on 9th July 2014

“Emami gears up for foods entry”, Business Standard 24th November 2014.

169
 Annexure 16
Fena Pvt Ltd
(Domestic Business)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(detergent cake,
1 Fena D M C
detergent powder)
2 Impact (detergent powder) D M P
(dish washing bar, dish
3 Nip washing powder, liquid E M P
utensil cleaner)
(floor cleaner, toilet
4 Cop E M P
cleaner)
(beauty soap, liquid
5 Famus hand wash, instant A M P
hand sanitizer)

Main Source: http://www.fena.com/activities.aspx

accessed on 19th December 2014

Annexure 17
Ferrero India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7

(egg-shaped chocolate
1 Kinder Joy F M P
delight for children)
(mouth freshener
2 Tic Tac F M P
mints)
3 Ferrero Rocher (premium chocolate) F M D
(hazelnut & chocolate
4 Nutella** H M Pe
spread)

** Endorsed by Ferrero

Main Source: http://www.ferreroindia.com

accessed on 19th December 2014

170
 Annexure 18
G D Pharmaceuticals Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(anti septic ayurvedic
1 Boroline C M P
cream)
2 Boroline’s Eleen (perfumed light hair oil) B M Du
3 Boroline’s Glosoft (face wash) B M Du

Main Source: http://www.boroline.com

accessed on 19th December 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

171
 Annexure 19
General Mills India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Pillsbury
Pillsbury Chakki
1 (whole wheat flour) H M Cu
Fresh Atta
Pillsbury Atta with (flour with blend of
2 H M Cu
Multi-Grains seven grains)
(wheat flour made
3 Pillsbury Gold Atta from premium H M Du
Sharbati wheat)
4 Pillsbury Moist (cake mixes) H M Du
Supreme
Pillsbury Sweet (microwaveable
5 H M Du
Delights cake mixes)
Pillsbury Custard
6 (custard powders) H M Cu
Powder
Pillsbury Choco (creamy chocolate
7 H M Cu
Spread spread)
(icing for making
Pillsbury Creamy
8 chocolate, ice H M Cu
Vanilla Icing
creams & toasts)
Pillsbury Just Like
Home – instant mixes (instant mixes for
9 H M Du
(rice idli, rava idli, traditional foods)
rice dosa)
Others
(canned corn -
Niblets sweet corn
10 Green Giant H M P
& Cream Style
sweet corn)
(dessert mixes -
cake, cheesecake,
11 Betty Crocker pancake, chocolate H M P
fudge & muffin
mixes)
12 Nature Valley (granola bars) H M P
13 Häagen-Dazs (ice cream) H M P

Main Sources:
http://www.generalmills.co.in/Gmi/Level1Page.aspx?PageNumber=82
http://bigbasket.com/pb/pillsbury/?sid=g6scsISibWQCoWMBomFvwqJiY5H
NAeI%3D accessed on 30th November 2014

172
 Annexure 20
GlaxoSmithKline Consumer Healthcare Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Nutritional
Horlicks (malt-based drink for children)
Horlicks Ninja (for toddlers/pre-school
Junior Horlicks
children)
Mother’s Horlicks
(for pregnant/nursing mothers)
Lite Horlicks
1 (without added sugar and fats) G R P s
Horlicks Biscuits (calcium enriched biscuits)
Horlicks Nutribic (fiber rich digestive biscuits)
Horlicks Oats (instant oats)
Foodles from (instant noodles)
Horlicks
(malt-based drink in chocolate
2 Boost G M P
flavour)
3 Maltova1 (choco-malt drink) G M P
4 Viva1 (malt-based drink) G M P
OTC Medicines
Crocin
(Paracetamol tab)
Crocin Advance
(Paracetamol fast relief tablet)
Crocin Pain
(Paracetamol & Caffeine
Relief
tablet)
Crocin Cold n’
(Para, Caf & Phenylephrine
5 Flu C M P s
tab)
Crocin Drops
(Para oral drops for infants)
Crocin
(Paracetamol oral suspension
Suspension &
for children)
Crocin
Suspension DS
6 Eno (fruit salt-based antacid) C M P
Iodex (topical pain relief balm)
Iodex Double (for faster relief)
7 Power C M P s
Iodex Head Fast
(head ache reliever balm)
Iodex Ultra Gel (Diclofenac gel in tube)

1
Acquired from Jagatjit Industries Ltd in 2000

Main Sources: http://www.gsk-ch.in/# and http://www.horlicksnutribic.in

accessed on 24th October 2014

173
 Annexure 21
Godrej Consumer Products Ltd
(Brands Marketed in India)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
1 Good Knight (mosquito repellents) E M P s
Godrej expert
(hair color – liquid,
2 Godrej expert Rich B M D s
powder and gel formats)
Hair Crème
(toilet soap & fairness
3 Godrej No.1 A M Dp
face wash)
(soaps, deodorants,
4 Godrej CINTHOL talcum powders, shower A R Dp s
gels)
5 HIT (household pesticides) E R P s
6 Godrej aer (room & car fragrances) E R D s
(winter wear liquid
7 Godrej Ezee D M D
detergent)
(fashion hair color
8 Godrej Renew B M Dc
cream)
9 Godrej nupur (100% natural henna) B M Dc
Godrej Protekt
~ MasterChef’s (handwash)
~ HappyFoam (handwash)
10 ~ Not Just Another (hand sanitizer) B R Dc s
~ MasterBlaster (handwash)
~ Buzz Off (anti-mosquito skin
spray)
(hair styling & grooming
11 B:Blunt# products - shampoo, B R P
masque, gel, etc.)

# B:Blunt is a salon brand in which GCPL acquired 30% stake; extended to

hair care products.

Main Sources:
http://www.godrejcp.com/brands-by-geography.aspx
accessed on 15th August 2014

http://www.godrejprotekt.com
accessed on 15th January 2015

“Godrej steps into hair care with B:Blunt”, Business Standard, 27th August
2014

174
 Annexure 22
Gujarat Cooperative Milk Marketing Federation Ltd (Amul)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Milk & UHT Milk
(milk & UHT milk
1 Amul Gold H M Dc
– standard)
(milk & UHT milk
2 Amul Taaza H M Dc
– doube toned)
(UHT milk –
3 Amul Calci+ double toned, high H M Dc
calcium)
(UHT milk –
4 Amul Slim ‘n’ Trim H M Dc
skimmed)
Beverages
Amul Kool (flavoured milk)
Amul Kool Café (coffee drink)
Amul Kool Koko (chocolate
5 G R Dc s
flavoured milk)
Amul Kool Millk (fruit flavoured
Shaake milk shakes)
(milk-based energy
6 Amul Stamina G M Dc
drink)
Nutramul (malted milk food –
brown beverage)
7 G R D
Nutramul Energy (energy drink)
Drink
8 Amul PRO (malt based food) G M Dc
(spiced butter milk,
9 Amul Masti G R Dc
dahi)
10 Amul Lassi (lassi) G M C
(butter milk in
11 Amul Butter Milk G M C
pouch)
(probiotic lassi,
12 Amul ProLife G R Dc
butter milk & dahi)
Butter, Ghee, Paneer, Cheese, Cream
13 Amul Butter (butter) H M C
(low fat bread
14 Amul Lite H M Dc
spread)
15 Delicious (table margarine) H M P
16 Amul Cooking Butter (cooking butter) H M C
(butter spread with
17 Amul Garlic & Herbs garlic & oregano H M Dc
flakes)
18 Amul Pure Ghee (ghee) H M C
Contd..

175
 Annexure 22 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(ghee, skimmed
19 Sagar Ghee H R P
milk powder)
(cream cottage
20 Amul Malai Paneer H M C
cheese)
(cream cottage
21 Amul Paneer Fresh H M C
cheese)
22 Amul Cheese (cheddar cheese) H M C
Amul Emmental
23 (emmental cheese) H M C
Cheese
24 Amul Gouda Cheese (gouda cheese) H M C
25 Amul Cheese Spread (cheese spread) H M C
26 Amul Pizza Cheese (mozzarella cheese) H M C
27 Amul Fresh Cream (low fat cream) H M C
Amul Whipping
28 (whipping cream) H M C
Cream
Ice Cream
29 Amul Ice Cream (ice creams) H M C
(frozen yoghurt,
30 Amul Flaavyo H R Dc
dahi)
(premium ice
31 Amul Crème Riche H M Dc
cream)
Milk Powder
32 Amul Spray (infant milk food) H M Dc
33 Amulya (dairy whitener) H M C
(sweetened
34 Amul Mithai Mate H M Dc
condensed milk)
Mithais & Chocolates
35 Amul Shrikhand (shrikhand) H M C
36 Amul Gulab Jamun (gulab jamoon) H M C
37 Amul Basundi (basundi) H M C
38 Amul chocolates (chocolates) F M C
(animal-shaped
39 Amul Chocozoo F M Dc
choco bites)
Utterly Delicious
40 Chocolate Syrup (chocolate syrup) F M P

Main Source: http://www.amul.com

accessed on 5th December 2014

176
 Annexure 23
Haldiram Group

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Haldiram’s
(namkeens -chana dal,
1 HALDIRAM’S Bombay chana, H R C
boondi, long sev, etc.)
(sweets – soan papdi,
rasgulla, gulab jamun,
etc.)
(sherbets – orange,
lemon, pineapple,
etc.)
2 Haldiram’s H F C
(papads – Punjabi
masala, javitri, etc.)
(pani puri & bhel
puri)
(salted & masala
peanuts)
(ready-to-eats –
nawabi palak paneer,
3 Haldiram’s Minute Khana H M Dc
dal makhani with
plain rice, etc.)
(fun foods – cheezi
4 Haldiram’s Whoopies balls, chatpat stix, H M Dc s
etc.)
Haldiram’s Royal (roasted cashew nuts,
5 H M Dc
Temptations roasted almonds)
(potato chips – classic
6 Haldiram’s Chips salted, pudina treat, H M Dc
etc.)
(potato chips – chatak
7 Haldiram’s Boletos H M Dc
masala)
(rice and corn puffs –
8 Haldiram’s Taka-Tak chatpata masala, H M Dc
pudina masala)

Main Source: http://www.haldiram.com

accessed on 8th January 2015

177
 Annexure 24
Heinz India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Heinz Tomato
1 (tomato ketchup) H M C
Ketchup
Complan
Complan with (complete planned
2 G M P s
Memory Chargers milk drink)
Complan NutriGlo
(glucose based
3 Glucon-D G M P
beverage)
(prickly heat
Nycil
4 powder; skin care B M P s
Nycil De-o Fresh
talc)
5 Heinz Sampriti (ghee) H M Dc

Main Source: http://www.heinz.co.in/# accessed on 30th November 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

178
 Annexure 25
Hindustan Unilever Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Personal Care
(expert skincare,
Aviance hair care, body &
1 Aviance Beauty Solutions bath, color B F P s-s1
Aviance XP Salon Pro cosmetics and
professional range)
Axe
Axe Blast
Axe Apollo
Axe Click
Axe Dark Temptation
Axe Dimension (male grooming
Axe Googly products –
2 Axe Musk deodorants, after B R P s
Axe Provoke shave lotions,
Axe Wild Spice shower gel)
Axe Instinct
Axe Twist
Axe Signature Collection
Suave, Rogue,
Mysterious, Intense
3 International Breeze (toilet soap) A M P
Clear
Clear Complete Active
Care (anti dandruff
4 Clear Anti Hairfall shampoos & hair B R P s
Clear Ice Cool Menthol oil)
Clear Cool Sport Menthol
Clear Active Care (hair oil)
Clinic Plus
(shampoos,
Clinic Plus Strong & Long
5 conditioner & hair B R P s
Clinic Plus Soft & Silky
oil)
Clinic Plus Daily Care
Closeup
Closeup Deep Action
6 Closeup Fire-Freeze (gel toothpastes) B M P s
Closeup Diamond
Attraction
Dove (skin care, hair
Dove Hair Therapy care, anti-
7 Dove Damage Therapy perspirant A F P s-s2
Dove Elixir products, lotions &
Dove Go Fresh creams)
Contd..

179
 Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(color
cosmetics – nail
8 Elle 18 B R P s
polish, lipstick,
kajal, etc.)
Fair & Lovely
Prominent Sub-Brands:
F&L Advanced Multi Vitamin
Cream
(fairness creams
F&L Anti Marks Cream
for various
9 F&L Ayurvedic Care B M P s
types of skins
F&L Forever Glow
and conditions)
F&L Max Fairness for Men
F&L Multi Vitamin Under Eye
Serum
F&L Winter Fairness Cream
(herbal toilet
10 Hamam A M P
soap)
Lakmé
Prominent Sub-Brands:
Lakmé 9to5
Lakmé Youth Infinity (high
Lakmé Eyeconic performance
11 B F P s
Lakme Clean Up color cosmetics
Lakmé CC Cream & skin creams)
Lakmé Absolute
Lakmé Perfect Radiance
Lakmé Sun Expert
Lever Ayush Therapy (ayurvedic
Active Health health &
12 Skin Rejuvenation B R D s
Hair Vitalization
personal care
Painfree Living products)
Lifebuoy
Lifebuoy Total
Lifebuoy Care
(bar soap, hand
Lifebuoy Coolfresh
13 wash, hand A R P s
Lifebuoy Activfresh
sanitizer, talc)
Lifebuoy Nature
Lifebuoy Clini-Care 10
Lifebuoy Colour Changing
14 Liril 2000 (toilet soap) A M P
Contd..

180
 Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Lux
Lux Peach & Cream
Lux Strawberry & Cream
Lux Fresh Splash (toilet soaps,
15 Lux Sandal & Cream body wash & A R P s
Lux Magical Spell deo spray)
Lux Scarlet Blossom
Lux Fragrance – Magical Spell
(deo spray)
Pears
(toilet soaps,
Pears Pure & Gentle
hand wash, face
16 Pears Germ Shield A R P s
wash, shower
Pears Oil Clear
gel)
Pears Fresh Renewal
Pepsodent
Pepsodent Germi Check
Pepsodent 2in1 (oral care
Pepsodent Center Fresh products – tooth
17 Pepsodent Whitening paste, tooth B R P s
Pepsodent Super Salt brush, mouth
Pepsodent Expert Protection wash)
Pepsodent Pro Sensitive
Pepsodent Kids
(skin care
Pond’s cosmetics –
Pond’s Silk Cream talcum powder,
Pond’s White Beauty face wash,
18 B F P s-s3
Pond’s Age Miracle moisturizer, anti-
Pond’s Gold Radiance ageing cream,
Pond’s Men lightening
cream, etc.)
19 Rexona (toilet soap) A M P
Sunsilk
Sunsilk Perfect Straight
Sunsilk Damage Hair
Reconstruction
Sunsilk Dream Soft & (shampoos &
20 B R P s
Smooth conditioners)
Sunsilk Lusciously Thick &
Long
Sunsilk Hair Fall Solution
Sunsilk Stunning Black Shine

Contd..

181
 Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Sure Dry Shield
21 Sure Dry Shield Passion (deodorants) B M P s
Sure Dry Shield Free
Spirit
(hair styling
TIGI#
products sold
TIGI Copyright Colour
22 through B R P s-s4
S Factor by TIGI
professional hair
Bed Head by TIGI
dressers)
TONI&GUY#
TONI&GUY Classic
TONI&GUY Prep (shampoos,
TONI&GUY Glamour conditioners, hair
23 B R P s
TONI&GUY Cleanse styling & treatment
TONI&GUY Nourish products)
TONI&GUY Casual
TONI&GUY Men
TRESemmé##
TRESemmé Split
Remedy
TRESemmé Keratin
Smooth (salon style haircare
24 TRESemmé Smooth & products for B R P s
Shine consumers)
TRESemmé Hairfall
Defense
TRESemmé Climate
Control
Vaseline
Vaseline Petroleum Jelly
– Original, Baby, Aloe
Fresh, GermSafe
25 Vaseline Total Moisture (skincare products) B R P s-s5
Vaseline Healthy White
Vaseline Lip Therapy
Vaseline Moisture
Therapy
Home Care
(detergent powder
26 Active Wheel D M P
& bar)
27 Cif (surface cleaner) E M P
28 Comfort (fabric conditioners) D M P
Contd..

182
 Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Domex (household bleach-
Domex Zero Stain based surface
29 Domex Toilet cleaners, toilet E R P s
Specialist cleaners & toilet
Domex Atlantic blocks)
(water saver liquid
30 Magic D M P
for washing clothes)
Rin (detergent powder
Rin Refresh &bar, fabric
31 D R P s
Rin Matic whitener, fabric
Rin Perfect Shine blue)
(laundry soap &
32 Sunlight D M P
washing powder)
Surf Excel
Surf Excel Easy Wash (detergent powder,
33 Surf Excel Gentle D M P s
bar & liquid)
Wash
Surf Excel Matic
Vim
Vim Super Power (dish washing bar,
34 E M P s
Vim Double Power powder & liquid)
Vim Anti-Germ
Food & Drink
35 Annapurna (salt & wheat flour) H R P
36 Brooke Bond 3 Roses (packet tea) G M Dp
37 Brooke Bond Red Label (packet tea) G M Dp
38 Brooke Bond Taaza (packet tea) G M Dp
Brooke Bond Taj Mahal
Taj Mahal Classic
Taj Mahal Gold
Taj Mahal Nilgiris
Taj Mahal Cardamom
39 Taj Mahal Darjeeling (packet tea) G M Dp s
Taj Mahal Earl Grey
Taj Mahal Ginger
Taj Mahal Lemon
Taj Mahal English
Breakfast
Taj Mahal Masala

Contd..

183
 Annexure 25 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Bru
Bru Roast & Ground
Bru Select
Bru Lite
(coffee powder &
40 Bru Instant G R P s
cappuccino)
Bru Gold
Bru Exotica
Bru Cappuccino
Bru Ice Cappuccino
Kissan (jams, sauces,
41 H R P s
Kissan Squeezo ketchups & squashes)
Knorr###
Knorr Classic
Knorr Chinese (soups, ready to cook
42 H R P s
Knorr Easy to Cook mixes, noodles, pasta)
Knorr Ready to Cook
Knorr Cup-a-Soup
43 Kwality Walls (ice creams) H M P s
Lipton
Lipton Yellow Label
(packet tea, tea bags,
44 Lipton Clear Green G R P s
ice tea)
Lipton Darjeeling
Lipton Ice Tea
45 Magnum (premium ice creams) H M P
Modern
(breads, buns, cake
46 Modern Fruity H R P s
plums, wet flours)
Modern Atta Shakti
Water Purifier
Hindustan Unilever Pureit
~ Pure it Classic
~ Pure it Advanced
47 ~ Pure it Autofill (water purifiers) E M Dp s
~ Pure it Marvella
~ Pure it Intella
~ Pure it Ultima

Contd..

184
 Annexure 25 (Contd..)

Examples of sub-brands of sub-brands:

1
Aviance Beauty Solutions has sub-brands such as Absolute White and
Cleanse 2
2
Dove Damage Therapy range has sub-brands – Color Rescue, Intense
Repair, Nourishing Oil Care, Hair Fall Rescue, Dandruff Care, Dryness Care,
Daily Shine – each offering two or more products
3
Pond’s Men range has sub-brands – Oil Control (face wash & fairness
moisturizer) and Energy Charge (face wash & brightening gel moisturizer)
4
TIGI Bed Head range has sub-brands – Super Star, Foxy Curls, After Party,
etc.
5
Vaseline Total Moisture range has sub-brands – Aloe Fresh, Cocoa Glow,
etc.

Many brands under Hindustan Unilever due to acquisitions:

1. Tata Oil Mills Co Ltd – 1993

2. Kissan Products Ltd – Acquired by Brooke Bond India from UB
Group in 1993
3. Kwality ice cream – marketing rights - 1994
4. Brooke Bond Lipton India Ltd – 1996
5. Ponds (India) Ltd – 1998
6. Lakme Ltd – 1998; Earlier Lakme-Lever joint venture formed in
1996.
7. Aviance Ltd - 2001
8. International Best Foods Ltd – 2001
9. Modern Food Industries (India) Ltd – 2006; Had acquired 74% stake
in 2000.

# TIGI and Tony & Guy brands are TIGI salon brands acquired by Unilever
in 2009 from salon experts Toni & Guy.
## Acquired by Unilever from US-based personal care company Alberto
Culver in 2010.
### Unilever acquired Best Foods in 2000. Knorr is a Best Foods brand.

Ayush Health & Beauty Care products launched in 2002

Pureit water purifiers in 2004

Main Sources:
http://www.hul.co.in/brands-in-action/view-brands.aspx?view=AtoZ
http://www.huln.co.in/aviance_landing_page.aspx
http://www.huln.co.in/UserInfo/Ayush_Product.aspx
http://www.vaseline.in/
accessed on 15th August 2014

185
 Annexure 26
Indo Nissin Foods Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Top Ramen**
~ Super Noodles
1 ~ Curry Veg Noodles (instant noodles) H M Pe
~ Oat Noodles
~ Atta Noodles
Cup Noodles (ready-to-eat noodles
2 H M Pe
~ Mug Noodles** – add hot water)
3 Nissin Scoopies (short noodles) H M Dp

** Endorsed by Nissin

Main Source: http://www.indonissin.in

accessed on 19th December 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

186
 Annexure 27
ITC Limited
(Fast Moving Consumer Goods Business
– excluding cigarettes and cigars)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Foods
Sunfeast
Biscuit sub-brands:
Sunfeast Dark Fantasy
Sunfeast Farmlite
Sunfeast Delishus
Sunfeast Dream Cream
Sunfeast Bounce
Sunfeast Marie Light
Sunfeast Nice
(biscuits, pasta,
1 Sunfeast Snacky H R P s-s1
noodles)
Sunfeast Sweet ’n Salt
Sunfeast Special
Sunfeast Milky Magic
Sunfeast Glucose
Sunfeast Mom’s Magic
Pasta sub-brand:
Sunfeast Pasta Treat
Instant noodles sub-brand:
Sunfeast Yippee!
Aashirvaad (staples, spices,
2 Aashirvaad Instant Mix instant mixes, H R P s
Aashirvaad Ready Meals ready meals)
Bingo!
Bingo! Yummitos
(chips & salted
3 Bingo! Mad Angles H M P s
snacks)
Bingo! Tedhe Medhe
Bingo! Tangles
Candyman
Candyman Eclairs
Candyman Choco Double
4 Eclairs (confectioneries) F M P s
Candyman Creme Lacto
Candyman Toffichoo
Candyman Cofitino
Mint-o
Mint-o Fresh (mint-based
5 F M P s
Mint-o Gol confectioneries)
Mint-o Ultra Mintz

Contd..

187
 Annexure 27 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(ready-to-eat
Indian dishes –
vegetarian & non-
6 Kitchens of India H R P
vegetarian curries,
biryanis, halwas &
masala mixes)
Personal Care
Vivel
Prominent Sub-Brands:
Vivel Luxury Crème
(toilet soaps, body
(body wash)
wash, shampoo,
Vivel Active Essentials
7 moisturizer & A R P s
(face wash)
other skin care
Vivel Ultra Pro
products)
(shampoo)
Vivel Cell Renew
(skin care products)
Superia (toilet soaps &
8 A R P s
Superia Silk shampoos)
Engage
Engage Rush & Blush
Engage Mate & Spell
Engage Urge & Tease (deo sprays in
9 Engage Frost & Drizzle pairs for men & B M P s
Engage Jump & Trail women)
Engage Intensity &
O’Whiff
Engage Fuzz & Tempt
Essenza Di Wills (fine fragrances
Essenza Di Wills Aqua and bath & body
10 Essenza Di Wills B R Du s
care products for
Mikkel
Essenza Di Wills Ignite men & women)
Contd..

188
 Annexure 27 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fiama Di Wills
Prominent Sub-Brands:
Fiama Di Wills Men (bathing bars,
Fiama Di Wills shower gels, face
11 Skinsense wash, shampoos & A R Du s
Fiama Di Wills Color conditioners, face
Damage Repair & body talc)
Fiama Di Wills
Couture Spa
Education & Stationery
Classmate (note books, pens,
Classmate Da Vinci pencils, erasers,
12 (mechanical pencils) sharpeners, E R P s
Classmate Invento drawing
(drawing instruments) instruments)
(wax crayons,
13 Classmate Color Crew color pencils, E R P
sketch pens)
Paperkraft
Paperkraft Green (premium note
14 E R P s
Impression books and pens)
Paperkraft Signature
Safety Matches
15 AIM (safety matches) E M P
16 iKno (safety matches) E M P
Agarbattis
Mangaldeep
17 Mangaldeep Fragrance (agarbattis) E M P s
of Temple
1
Example: Sunfeast Dark Fantasy’s sub-brand Choco Fills

# Wills Lifestyle brands

ITC also plans to launch fruit juices, tea, coffee and dairy products.

Main Sources:
http://www.itcportal.com/businesses/fmcg/index.aspx
http://www.aashirvaad.com/
http://www.willslifestyle.com/
http://itcportal.mobi/brands-microsite/mangaldeep.aspx
accessed on 13th September 2014.

189
 Annexure 28
Johnson & Johnson Ltd
(Consumer Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Baby Care
(baby care products
– baby powder
Blossoms, baby
moisturizing soap
Blossoms, baby top-
to-toe wash, baby
1 Johnson’s Baby* B R Dc
oil, baby hair oil,
baby cream, baby
shampoo, baby milk
lotion, baby skincare
wipes, baby gift
boxes)
Women’s Health
Stayfree
Stayfree Dry Max
2 Stayfree Advanced (sanitary napkins) B M P s
Stayfree Secure
Stayfree Secure Dry
Carefree (sanitary pads &
3 B M P s
Carefree Super Dry panty liners)
4 O. B. Tampons (tampons) B M P
Beauty
Neutrogena
Prominent Sub-Brands:
Neutrogena Fine
Fairness (skin care –
Neutrogena Deep Clean moisturizing,
5 B R P s
Neutrogena Norwegian cleansing and sun
Formula protection products)
Neutrogena Rapid
Wrinkle Repair
Neutrogena Ultra Sheer
(teen skincare – acne
clearing gel, pimple
6 Clean & Clear* B R Pe
clearing face wash,
etc.)
Contd..

190
 Annexure 28 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
OTC and Nutrition
(cough syrup and
7 Benadryl C M P
capsules)
(anti-dandruff
8 Nizoral* B M Pe
shampoo)
9 Caladryl (calamine lotion) C M P
(cigarette cessation
10 Nicorette nicotine replacement C M P
lozenges and gum)
(low calorie
11 Splenda C M P
sweetener)
(fruit-based
12 ORSL# C M P
electrolyte drink)
Oral & Wound Care
Band Aid*
(anti-septic ready-to-
13 Band Aid Washproof C M Pe s
use bandage)
Band Aid Flexi
(anti-septic liquid,
14 Savlon* C R Pe
soap & hand wash)
(liquid mouth wash –
15 Listerine B M P
five variants)

* Endorsed by Johnson & Johnson

# Acquired in 2014

Main Sources:
http://www.jnjindia.com/business/consumer
http://neutrogena.govasool.com/
http://www.listerine.in/products
accessed on 14th September 2014

“Fortified OTC play to keep J&J healthy”, Business Standard, 17th November
2014

191
 Annexure 29
Jyothy Laboratories Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fabric Care
Ujala
Ujala Supreme (liquid fabric whitener)
Ujala Stiff & Shine (fabric conditioner)
1 D R P s
Ujala Detergent (de tergent powder)
Powder (detergent with fabric
Ujala IBF 100 whitener)
Henko**
Henko Stain (detergent powder and
Champion** cake)
2 Henko (above with fabric D M Cu s
LINTelligent** conditioner)
Henko MATIC (above for washing
LINTelligent** machines)
3 Mr. White** (detergent powder) D M P
(detergent powder and
4 New Super Chek** D M P
cake)
(detergent powder,
5 More Light D R P
cake, liquid blue)
Home Care
(mosquito repellent
Maxo A-Grade
coil; sub-brand for
6 Maxo A-Grade E M P s
liquid mosquito
MaxPower
repellent vaporizer)
(anti-bacterial liquid
7 Exo Floor Shine E M P
floor cleaner)
8 Maya (agarbattis) E M P
Personal Care
Margo**
Margo Original
9 Neem** (neem toilet soap) A M P s
Margo Active (glycerine toilet soap)
Glycerine**
Fa** (deodorant sprays and
10 ~ Aqua, Spicy B R P s
talc)
Black, etc.
11 Neem Active** (tooth paste) B M P

Contd..

192
 Annexure 29 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Dish Wash
(dish wash bar, round,
Exo
gel, liquid & powder)
12 Exo Dish Shine E R P
(nylon scrub pad, sponge
Exo Safai
& steel scrubber)
Pril Perfect** (dish wash bar; sub-
13 Pril Perfect brand for dish wash E M P s
Active** liquid)

** Henko, Mr. White, Fa, Pril, Margo, Neem and Chek came under Jyothy
Laboratories on acquiring controlling stake in Henkel India in 2011. Margo,
Neem and Chek were in turn acquired by Henkel nearly a decade earlier from
Calcutta Chemical Company.

Main Source: http://www.jyothylaboratories.com/our-brands.php accessed

on 16th October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

193
 Annexure 30
Kellogg India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Kellogg’s Corn Flakes
~ Original & The Best
~ With Real Honey
~ With Real Strawberry
Puree (corn flakes –
1 ~ With Real Almond & H M C s
Honey breakfast cereal)
~ With Real Mango
Puree
~ With Real Banana
Puree & Chips
Kellogg’s Chocos (whole grain
~ Moons & Stars
2 chocolaty breakfast H M D s
~ Smacks
~ Duet cereal for kids)
(low-fat breakfast
3 Kellogg’s Special K cereal targeted at H M D
women)
Kellogg’s All Bran
4 (wheat flakes) H M Dc
Wheat Flakes
Kellogg’s Heart to
5 (instant oats) H M Dc
Heart Oats
(oat-based breakfast
6 Kellogg’s Oat-bites
cereal)
H M Dc
7 Kellogg’s Extra Muesli (muesli) H M Dc
(multi-grain
8 Kellogg’s Honey Loops breakfast cereal H M Dc
dipped in honey)

Main Source: https://www.kelloggcompany.co.in/Brand_Landing.aspx

accessed on 30th November 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

194
 Annexure 31
L’Oréal India Pvt Ltd
(Consumer Products Division)

Brand
# [& Sub- Product(s) PT AC BT SB
Brand(s)]
1 2 3 4 5 6 7
Skincare - Whitening
(facial foam, scrub, day
cream, night cream,
1 ~ White Perfect B R D
whitening &
moisturizing toner*)
~ White Perfect (serum, anti spot
2 B R D
Laser brightening essence)
Skincare – Anti-ageing (Preventive)
(youth booster serum,
rejuvenating anti-
wrinkle day cream,
3 ~ Youth Code* B R Dc
night recovery cream,
rejuvenating anti-
wrinkle eye cream)
~ Youth Code (super serum, moistur-
4 B R Dc
Luminize* izing day cream)
Skincare – Anti-ageing (Corrective)
(anti-wrinkle + firming
night cream, anti-
wrinkle + firming eye
5 ~ Revitalift B R D
cream, day cream, home
facial*, milky foam*,
aqua milky toner*)
~ Revitalift (whitening essence*,
6 B R Dc
White day cream SPF 18)
~ Revitalift (day cream, night cream,
7 B R Dc
Laser X3 eye cream, serum)
Skincare - Hydration
(aqua cream*, toner*,
deep boosting essence*,
8 ~ Hydrafresh B R D
anti shine gel, fresh
foam*, foaming crème)
Skincare – UV Protection
(12H long lasting UV
protector – even
complexion*, anti-
9 ~ UV Perfect B R Dc
dullness, transparent
skin, aqua essence, even
moisturizer*)
Contd..

195
 Annexure 31 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Skincare – Cleansing
(exfoliating scrub,
anti break out facial,
10 ~ Go 3600 Clean** sensitive skin B R Dc
cleaner, facial
cleanser)
Skincare - Men
(shave foam, shave
~ Men Expert gel, daily
11 B R Dc
Hydra Energetic moisturizing lotion,
turbo booster)
(bright + oil control
moisturizer,
~ Men Expert
12 brightening foam, B R Dc
White Activ charcoal foam,
moisturizing fluid)
Make Up - Face
(blush, powder,
minerals, concealor,
13 ~ True Match B R Dc
liquid foundation, BB
cream, two way cake)
14 ~ Matte Morphose (soufflé foundation) B M Dc
(liquid foundation,
15 ~ Infallible B R Dc
lip colour)
16 ~ Lucent Magique (blush) B M Dc
(liquid powder
17 ~ Magic Nude B M Dc
foundation)
Make Up - Eyes
~ Volume Million
18 (mascara) B M D
Lashes
19 ~ Lash Architect 4D (mascara) B M Dc
20 ~ Butterfly (mascara) B M Dc
~ Color Riche Le
21 (eye liner crystals) B M Dc
Kohl
~ Super Liner
22 ~~ Gel Matic
Luminizer
(eye liner) B M Dc s
~ Black Laquer
~ Color Riche Le
23 (eye shadow) B M Dc
Palette
24 ~ Infallibe Monos (eye shadow) B M Dc
25 ~ Kajal Magique (eye kajal) B M Dc
Contd..

196
 Annexure 31 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Make Up - Lips
~ Caresse
26 ~ Rouge Caresse (lip stick) B M Dc s
~ Shine Caresse
~ Color Riche
~ Le Gloss
~ Indian Shades
~ Matte Mania
27 ~ Accord Intense
(lip stick & lip gloss) B R D s
~ Nudes & Créme
~ Nutri Shine
~ Moist Mat
28 ~ Contour Parfait (lip pencil) B M Dc
29 ~ Glam Shine (lip gloss) B M D
Make Up - Nails
~ Color Riche Le
30 (nail polish) B M Dc
Vernis
~ Color Riche Le
31 (nail polish) B M Dc
Nail Art
Hair Colour
~ Casting Crème
32 (hair color) B M Dp
Gloss
(hair color – protect,
33 ~ Excellence Creme B M Dp
strengthen, replenish)
Haircare
(shampoo, conditioner,
34 ~ Total Repair 5 B R Dp
masque, serum)
(shampoo, conditioner,
35 ~ 6 Oil Nourish B R D
hair oil)
(shampoo,
36 ~ Colour Protect B R Dc
conditioner)
(shampoo, conditioner,
37 ~ Smooth Intense B R Dc
smoothing serum)
(mirror shine
38 ~ Nutri-Gloss B R Dc
shampoo, conditioner)
(anti-hair fall
39 ~ Fall Repair 3X shampoo, conditioner, B R Dc
tonic, masque)
* Dermo Expertise; ** Skin Expertise
Main Source: http://www.lorealparis.co.in/_en/_in/home/index.aspx accessed
on 14th January 2015

197
 Annexure 32
Marico Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(pure
1 Parachute B M P
coconut oil)
Parachute ADVANSED
~ Coconut Hair Oil
~ Tender Coconut Hair Oil
~ Deep Conditioning Hot
(hair oils &
Oil
creams)
~ Ayurvedic Hair Oil
~ Scalp Therapie
2 ~ Jasmine Hair Oil B R P s
~ After Shower Hair Cream
~ Soft Touch
~ Deep Nourish
~ Summer Fresh (body
~ Butter Smooth lotions)
~ Summer Refresh (lotion
spray)
Nihar Naturals
~ Coconut Hair Oil
3 ~ Shanti Badam Amla Hair (hair oils) B M P s
Oil
~ Uttam Pure Coconut Oil
Livon# (hair potion,
Livon Silky Potion tonic &
4 Livon Hair Gain Tonic B R P s
conditioning
Livon Conditioning Cream color)
Colour
Marico’s (hair oil &
Hair & Care
Marico’s hair potion
5 Hair & Care Silk-n B M Dp
for
Shine (hair potion)
teenagers)
Set Wet#
(Deodorants - Bite, Rave, Lounge,
Cool, Macho, Adventurer, Sexy, (deodorants
6 Casanova & Romeo; & hair gels B R P s
Hair Gels - Cool Hold, Vertical for men)
Hold, Wet Look, Casual Hold &
Ultimate Hold)
Zatak#
Zatak Gambler
(deodorants
7 Zatak Striker B M P s
for men)
Zatak Avenger
Zatak Challenger
Contd..

198
 Annexure 32 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Saffola
Saffola Total
(edible oils and
Saffola Gold
8 foods – oats, H R P s
Saffola Active
muesli, salt)
Saffola Tasty
Saffola Salt Plus
(starch powder &
9 Revive D M P
liquid)
(anti-lice
10 Mediker C M P
treatment)

#
Paras Pharmaceuticals’ personal care brands acquired from Reckitt
Benckiser in 2012

Main Source: http://marico.com/html/brands.html# accessed on 15th July

2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

199
 Annexure 33
McNROE Consumer Products Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Wild Stone
~ Red
~ Thunder (male grooming
~ Hunt products – body
~ Ultra Sensual deodorant, deodorant
1 ~ Hydra Energy soap, deo talc, spray B F P s
~ Forest Spice perfume, shaving
~ Night Rider cream, shaving brush,
~ Smoke after shave)
~ Aqua Fresh
~ Musk
Secret Temptation Personal Care
~ Romance Products for Women
~ Passion
~ Play
~ Mystery
~ Affair (deodorants & talcs)
2 ~ Curve B R P s
~ Neon
~ Blast
~ Candy
~ Bohemia Day
~ Bohemia Night
(perfumes)
~ Te Amo Party
~ Te Amo Travel
(talcum powder,
3 Heaven’s Garden moisturizing lotion, B R P
cold cream)

Main Source: http://www.mcnroe.com

accessed on 19th December 2014

200
 Annexure 34
Modi Revlon Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Face
(makeup, compact
1 Revlon PhotoReady makeup, powder, B R D
concealer)
(skin matching
2 Revlon Beyond Natural B M Dc
makeup)
Revlon New (makeup, compact
3 B R Dc
Complexion makeup, powder)
(illuminator lotion,
4 Revlon Skinlights face illuminator B R Dc
powder)
Lips
5 Revlon ColorBurst (lipstick) B M D
6 Revlon Super Lustrous (lipstick, lip gloss) B R D
7 Revlon Velvet Touch (lipstick) B M Dc
8 Revlon MoistureStay (lipcolor) B M Dc
9 Revlon PlumpSexxxy (lipcolor) B M Dc
Nail
10 Revlon Extra Fast (nail enamel remover) B M Dc
11 Revlon Extra Gentle (nail enamel remover) B M Dc
Eyes
12 Revlon Illuminance (crème shadow) B M Dc
13 Revlon Fabuliner (fast drying eye liner) B M Dc
14 Revlon Grow Luscious (mascara) B M Dc
15 Revlon Water Tight (mascara) B M Dc
16 Revlon Lash Fantasy (lash magnifier) B M D
Skincare
(Anti-ageing: gentle
cream cleanser,
reshaping toner, re-
shaping face &
contour serum,
17 Revlon Age Defying reshaping day lotion, B R Dc
reshaping day cream,
reshaping night cream,
re-shaping eye
treatment, re-shaping
mask,

Contd..

201
 Annexure 34 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fragrance – EDT/Cologne
Charlie*
Charlie Red
Charlie Gold
18 (eau fraiche) B M Pe s
Charlie Sunshine
Charlie Instinct
Charlie Urban Energy
Fire & Ice*
19 Fire & Ice Cool (cologne spray) B M Pe
Fire & Ice Man
Love Her Madly*
20 Love Her Madly (eau de toilette) B M Pe
Rendezvous
21 Whimsical (eau de toilette) B M Pe
Hair
22 Revlon ColorSilk (hair color) B M D
(hair color with coconut
23 Revlon Color ’N Care B M Dc
oil)
24 Flex* (shampoo, conditioner) B R Pe
(shampoo, conditioner)
Aquamarine*
25 (shampoo & B R Pe
Aquamarine 2 in 1
conditioner)
Across Categories
(powder blush, lip liner
pencil, nail enamel,
26 Revlon B F C
eyeliner pencil, magic
eyeliner pencil)
(powder blush, lip
27 Revlon Matte B R Dc
stick)
28 Revlon Top Speed (nail enamel, hair color) B R Dc
Contd..

202
 Annexure 34 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(mineral foundation,
mineral mousse
makeup, makeup for
different skin types,
mineral finishing
Revlon ColorStay
powder, pressed
~ ColorStay Active powder, mineral blush,
29 ~ ColorStay Overtime blemish concealer, lip B F D s
~ ColorStay Soft & color, lip liner, nail top
Smooth
~ ColorStay Sparkling coat)
(eye liner, 12 hour eye
shadow, liquid eye pen,
one stroke eye liner,
liquid eye liner, eye
liner)
(moisturizing makeup,
moisturizing powder,
blush)
(Fairness: fairness
cream, fairness lotion,
face wash, daily
moisturizing cream,
Revlon Touch & daily moisturizing
30 B F D
Glow lotion, instant
mattifying cream, under
eye repair cream, anti-
spots intensive essence,
)
(suncare daily
moisturizing lotion,
pimple corrector)

* Endorsed by Revlon

Main Source: http://www.revlon.co.in accessed on 19th December 2014

203
 Annexure 35
Mondelez India Foods Ltd
(Formerly Cadbury India Ltd)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Cadbury 5 Star
~ 5 Star Fruit & Nut
1 (chewy chocolate) F M Dp s
~ 5 Star Crunchy
~ 5 Star Chomp
(bitter-sweet dark
2 Cadbury Bournville F M Dp
chocolate)
(chocolate flavoured
3 Cadbury Bournvita F M Dp
malted drink)
(assortment of
4 Cadbury Celebrations chocolates in gift F M Dc
packing)
(caramel encased
5 Cadbury Choclairs F M Dp
chocolate candy)
Cadbury Dairy Milk
6 (milk chocolate bar) F M Dp s
~ Dairy Milk Silk
(crunchy button-sized
7 Cadbury Gems shell candy in multiple F M Dp
colors)
8 Cadbury Perk (chocolate-wafer snack) F M Dp
(bubble gum with fruit
9 Bubbaloo F M P
flavoured juicy center)
(sugar confectionery -
10 Halls F M P
cough drop)
(crème filled sandwich
11 Oreo H M P
cookie)
(fruit-flavoured
12 Tang beverage in powder and G M P
ready-to-drink forms)
(triangular shaped Swiss
13 Toblerone F M P
chocolate bar)

Created in 1908 by Theodor Tobler

Main Source:
http://in.mondelezinternational.com/brand-family
accessed on 13th October 2014

204
 Annexure 36
Mother Dairy (NDDB Subsidiary)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(milk, dahi, mishti doi,
lassi, chach, paneer,
1 Mother Dairy butter, yoghurt, cheese, H F C s
ghee, milk cake, ice
creams,)
Mother Dairy
2 Nutrifit (probiotic milk drink) G M Dc
(flavoured milk, ice
3 Mother Dairy Chillz H R Dc
cream)
Mother Dairy
4 Classics (ice cream) H M Dc s
Mother Dairy Lic
5 (bar ice cream) H M Dc
Lolleez
6 Mother Dairy Dietz (sugar free ice cream) H M Dc
Mother Dairy Fruit (fresh fruits blended in
7 H M Dc
Yoghurt thick yoghurt)
Mother Dairy b-
8 (probiotic dahi) H M D
Active
9 Dhara (edible oil) H R P s
(fresh fruits &
vegetables, frozen fruits
& vegetables, fruit juices
10 Safal H F P
in bottles & tetrapak,
jams, ketchup, tomato
puree, rice)

Main Source:
http://www.motherdairy.com/MotherDairyPages/ourproducts.aspx
accessed on 9th January 2015

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

205
 Annexure 37
Nestlé India Ltd
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Beverages
(100% pure instant
1 Nescafé Classic G M Dc
coffee)
(blend of coffee &
2 Nescafé Sunrise G M Dp
chicory)
(coffee foam mixes for
3 Nescafé Cappuccino café style experience at G M Dc
home)
(premium instant
4 Nescafé Gold G M D
coffee)
5 Nestea (iced tea) G M C
Chocolates & Confectionery
(crunchy chocolaty
6 Nestlé Alpino bonbon with creamy F M Dc
mousse center)
(crisp wafer fingers
7 Nestlé KitKat F M Dp
covered with chocolate)
8 Nestlé Bar One (chewy chocolate) F M D
9 Nestlé Munch (chocolate-wafer snack) F M Dp
10 Nestlé Classic (chocolate bar) F M Dc
Nestlé Milkybar (milk chocolate bar)
11 Nestlé Milkybar (chewy center covered F M D s
Choo in milky layer)
(caramel encased
12 Nestlé Eclairs F R Dc s
chocolate candy)
13 Polo (mint sweet) F M P
Milk Products and Nutrition
14 Nestlé Every Day (dairy whitener, ghee) H R Dp
(packaged milk and
15 Nestlé a+ H R Dc
dahi)
(low fat packaged milk
16 Nestlé Slim H R Dc
and dahi)
17 Nestlé ActiPlus (probiotic dahi) H M Dc
18 Nestlé Raita (raita) H M Dc
19 Nestlé Real Fruit (packaged yoghurt) H M Dc
Yoghurt
Nestlé Masala Butter (packaged butter milk
20 Milk H M Dc
Nestlé Sweet Lassi and sweet lassi)
(sweetened condensed
21 Nestlé Milkmaid H M D
milk)
22 Nestle Neslac (milk drink for kids) H M Dc
Contd..

206
 Annexure 37 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Prepared Dishes and Cooking Aids

Maggi
Maggi 2-Minute (instant noodles –
Noodles masala)
~ Hungroo
Maggi Vegetable (above – large pack)
Atta Noodles (instant noodles with
Maggi Xtra- veg & wheat flour)
delicious Chicken (instant noodles –
Noodles chicken flavour)
Maggi Cuppa Mania (cup noodles)
Maggi Sauces & (sauces & ketchups) s-
23 H F P
Ketchups s1
Maggi Healthy (instant soup mixes)
Soups (seasoning cubes)
Maggi Magic Cubes (fortified taste
Maggi Masala-ae- enhancer)
Magic (instant pasta)
Maggi Nutri-licious
Pazzta (dry masala mixes)
Maggi Bhuna (coconut milk
Masala powder)
Maggi Coconut Milk
Powder
1
Sub-brands of Maggi Sauce - Hot & Sweet; Rich Tomato; Imli Pichkoo
Sub-Brands of Pazzta - Masala Penne, Tomato Twist, Cheese Macaroni,
Mushroom Penne

Main Source: http://www.nestle.in/brands accessed on 14th October 2014.

207
 Annexure 38
Nirma Ltd
(Consumer Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Soaps
Nirma Bath Soap
Nirma Beauty Soap
1 (bath soaps) A M C
Nirma Lime Fresh
Soap
Nima Rose
2 (bath soaps) A M D
Nima Sandal
Detergents
Nirma (washing powders
3 Super Nirma & detergent D M C
Nirma Popular cakes)
Edible Salt
4 Nirma Shudh (iodized table salt) H M D
Scouring Products
5 Nirma Clean (dish wash bar) E M D
(dish wash bar &
6 Nima Bartan E M D
powder)

Main Source: http://www.nirma.co.in/consumer_products.htm accessed on

24th October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

208
 Annexure 39
Nivea India Pvt Ltd
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Skin Creams
(flagship multi-purpose
1 Nivea Creme B M Dc
skin cream)
2 Nivea Soft (soft skin cream) B M Dc
Bath & Body Care Products
3 Nivea Water Lily & Oil (shower gel) A M Dc
4 Nivea Powerfruit Relax (shower gel) A M Dc
(shower cream & crème
5 Nivea Creme Soft A R Dc
soap)
6 Nivea Smooth Milk (body milk) B M Dc
7 Nivea Body Milk (body milk) B M Dc
8 Nivea UV Protect (body lotion) B M Dc
(shower crème oil,
9 Nivea Pearl & Beauty B R Dc
deodorant roll on, spray)
(body lotion, deodorant
10 Nivea Happy Time B R Dc
- roll on & spray)
Body Lotions & Deodorant Sprays
Nivea Whitening
~ Cell Repair & UV
Protect (body lotion &
11
~ Sensitive B R Dc s
deodorant sprays)
~ Smooth Skin
~ Fruity Touch
Nivea Fresh Natural
12 (deodorant spray) B M Dc s
~ Mist
13 Nivea Energy Fresh (deodorant spray) B M Dc
Face Care Products
(oil regulating toner),
Nivea Visage (cleansing milk,
14 ~ Refreshing refreshing toner) B R Dc s
~ Sparkling Glow (fairness toner, fairness
face wash)
(refreshing face wash,
15 Nivea Aqua Effect skin refining scrub, A R Dc
purifying face wash)
16 Nivea Pure Effect (total face clean up) B M Dc
Lip Care Products
Nivea Fruity Shine
~ Cherry
17 ~ Strawberry (lip balm) B M Dc s
~ Pink Guava
~ Pomegranate
Contd..

209
 Annexure 39 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Nivea Glamorous Gloss
18 (lip balm) B M Dc s
~ Pink Sugar
Nivea Lip Butter
(lip moisturizing
19 ~ Raspberry Rosè B M Dc s
cream)
~ Caramel Cream
Nivea Pure & Natural
20 ~ Camomile & (lip balm) B M Dc s
Calendula
21 Nivea Essential Care (lip balm) B M Dc
(intense lip
22 Nivea Hydro Care B M Dc
moisturizer)
(lip balm for
23 Nivea Med Protection protection against B M Dc
sun and dryness)
Sun Care Products
Nivea Sun (daily face sun
24 ~ Light Feeling fluid) B R Dc s
~ Moisturizing (sun lotion)
Men’s Range
Nivea for Men
~ Muscle Relax (shower gel)
~ Power Refresh (shower gel)
~ Energy (shower gel)
~ Cool Kick (shower gel,
~ Fresh Active deodorant roll on
~ Burst & spray)
~ Rush (deodorant roll on
~ Charge
~ Boost & spray)
~ Sport (deodorant spray)
25 ~ Sensitive (deodorant spray) B R Dc s-s
~ Extra Moisture (deodorant spray)
~ Replenishing (deodorant spray)
(deodorant spray)
(shaving foam,
shaving gel, after
shave lotion, post
shave balm)
(shaving gel,
shaving foam)
(post shave balm)
Main Source: http://www.nivea.in/ accessed on 15th October 2014

210
 Annexure 40
Parag Milk Foods Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(homogenized pasteurized
1 Gowardhan Gold H M Du
cow milk)
(homogenized pasteurized
2 Gowardhan Fresh H M Du
toned milk)
(ghee made from cow’s
3 Gowardhan Ghee H M Cu
milk)
4 Gowardhan Butter (pasteurized table butter) H M Cu
5 Gowardhan Cheese (processed cheese) H M Cu
Gowardhan
6 (mozzarella cheese) H M Cu
Mozzarella Cheese
7 Gowardhan Milko (skimmed milk powder) H M Du
Gowardhan Dairy
8 (dairy whitener) H M Cu
Whitener
Gowardhan Gulab
9 (gulab jamun mix) H M Cu
Jamun Mix
Gowardhan Fresh
10 (dahi) H M Du
‘n’ Thick Dahi
Gowardhan Trim
11 (low fat dahi) H M Du
Dahi
Gowardhan Fresh
12 (chass) H M Du
Chass
(flavoured yoghurt with
13 Gowardhan Go H M Dp
fruit pulp)

Main Sources:
http://www.gowardhanindia.com/products.html
http://www.gowardhanindia.com/go.html
accessed on 10th January 2015

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

211
 Annexure 41
Parle Agro Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(mango fruit drink in
1 Frooti G M P
Tetra Pak and bottle)
(apple fruit drink in
Appy Tetra Pak and bottle)
2 G M P s
Appy Fizz (sparkling apple fruit
drink in bottle & can)
(namkeens – traditional
3 Hippo H M P
Indian salty snacks)
(aerated soft drinks –
4 Frio lemon, orange & cola G M P
flavors)
(bottled drinking water&
5 Bailley G R P
soda)
(jeera masala flavoured
6 Dhishoom G M P
soda)
(carbonated coffee
7 Café Cuba G M P
beverage)

Main Source: http://www.parleagro.com/about.html# accessed on 19th

October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

212
 Annexure 42
Parle Products Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Biscuits
(glucose biscuit)
Parle-G^
1 (with richer H M D s
Parle-G Gold
formulation)
Parle Monaco^ (salt biscuit & cream
2 H M Dp
~ Monaco Cream variant)
3 Parle Krackjack^ (sweet & salty biscuit) H M Dp
4 Parle Nimkin (baked salted cracker) H M Dc
Parle Hide & Seek^ (chocolate chip biscuit)
(chocolate chip
~ Hide & Seek Fab!
sandwich cookies)
5 ~ Hide & Seek H M Dp s
Bourbon
~ Hide & Seek Black
(bourbon biscuit)
Bourbon
(baked choco chip
Parle Happy Happy^
6 cookies & cream H M Dc
~ Happy Cream
variant)
7 Parle 20-20^ (cookies) H M D
8 Parle Top^ (butter cracker biscuit) H M Dc
Parle Kreams^
9 (cream biscuit) H M Dc s
~ Kreams Gold
10 Parle Marie^ (Marie biscuit) H M D
Parle Actifit^
(high-fibre biscuit with
Digestive Marie less fat)
11 Parle Actifit Cream (cream cracker without H M D s
Cracker trans fats, cholesterol
and added sugar)
12 Parle Coconut (coconut cookies) H M Dc
(fruit jam sandwich
13 Parle Jam-in! H M Dc
biscuits)
14 Parle Gold Star (baked cookies) H M Dc
(milky sandwich
15 Parle Milk Shakti H M D
biscuit)
(cocoa and cashew
16 Parle Magix H M Dc
biscuits)
(premium chocolate
Milano^
17 chip cookies, center H M P s
Mini Milano
filled bisucits)
(cake roll biscuit filled
18 Golden Arcs H M P
with fruit)

Contd..

213
 Annexure 42 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Confectionery
19 Parle Orange Bite (orange flavoured candy) F M Dc
(mango candy with real
20 Parle Mango Bite^ F M Dp
mango)
Parle Kaccha (raw mango flavoured
21 F M D
Mango Bite^ candy)
22 Parle Melody^ (caramel chocolate) F M Dp
(button-sized candy in
23 Parle Poppins^ F M Dp
multi-colors)
(fruit flavoured deposited
24 Parle Mazelo F M Dc
candy)
(caramel & coconut toffee)
Parle 2-in-1
25 (chocolate cream in F M Dc s
~ 2-in-1 Eclairs
caramel shell)
Kismi^ & Kismi
26 (toffee bar) F M P s
Gold
27 Parle Fruit Drops (jelly-based fruit chews) F M Dc
(hard boiled milk and
28 Londonderry^ F M P
caramel candy)
Snacks
29 Parle’s Wafers (potato wafers) H M C
30 Parle Full Toss (flavoured twisted snacks) H M Dc
31 Parle Namkeen (traditional salted snacks) H M Dc
(tiny salted biscuits with
32 Parle Jeffs H M Dc
cumin seed)
33 Parle Sixer (six sided salted biscuits) H M Dc
34 Parle Cheeslings (cheese flavoured biscuits) H M Dc
Gift Packs
(gift packs – assorted
35 Parle Occasions H M Dc
biscuits)

^ Considered as Power Brands to be retained. Others may be bunched under

umbrella brands, which will be Power Brands.

Main Source:
http://www.parleproducts.com
accessed on 24th October 2014

“Parle Products to cut brands from 50 to 20”, Business Standard, 27th

November 2014

214
 Annexure 43
PepsiCo India Holdings Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Foods
1 Aliva (baked snacks) H M P
2 Cheetos (extruded snacks) H M P
(traditional Indian
3 Kurkure H M P
namkeen snacks)
4 Lay’s (potato chips) H M P
(traditional Indian
5 Lehar H M P
namkeen snacks)
6 Quaker Oats (oats) H M P
7 Uncle Chipps (potato chips) H M P
Beverages
(aerated lemony
8 7Up G M P
drink)
(bottled drinking
9 Aquafina G M P
water)
(masala soda, tonic
10 Duke’s G R P
water & lemonade)
(sports drink – liquid
11 Gatorade & powder G R P
concentrate)
(aerated orange
12 Mirinda G M P
drink)
13 Mountain Dew (aerated citrus drink) G M P
(nimbupaani &
14 Nimbooz by 7Up G R P
masala soda)
15 Pepsi (aerated cola drink) G R C
16 Slice (mango drink) G M P
Tropicana
(fruit drinks & 100%
17 & Tropicana G M P s
fruit juices)
100%

Main Source: http://www.pepsicoindia.co.in/brands.html accessed on 13th

September 2014

215
 Annexure 44
Perfetti Van Melle India Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Alpenliebe (milky caramel toffee)
Alpenliebe1 Spicy (tangy flavoured toffee)
Alpenliebe 1 Fiery (spicy flavoured toffees)
Alpenliebe 2 Choco (éclair with two
Eclairs chocolate flavours)
Alpenliebe Choco (choco balls with
1 Moonz almonds) F R P
Alpenliebe Creamfills (cream caramel candy)
Alpenliebe Mangofills (hard candy with fruit-
& Alpenliebe flavoured liquid center)
Orangefillz
Alpenliebe Pop (lollipop)
Alpenliebe Juzt Jelly (fruit jelly)
(non-sticky fruit
2 Big Babool F M P
flavoured bubble gum)
(liquid filled mint
3 Center Fresh F M P
flavoured gum)
(liquid-filled fruit
4 Center Fruit F M P
flavoured gum)
Happydent White (coated gum)
Happydent Wave (coated gum with liquid
5 filling) F M P s
Protex Happydent (sugar free chewing
gum)
(round shaped candy –
Mentos
6 crunchy exterior & soft F M P
Mentos Marbels
interior)
7 Chlor-mint (breath freshener) F M P
8 Fruit-tella (fruit flavoured candy) F M P
9 Chocoliebe (caramel chocolate chew) F M P

Main Source:
http://www.perfettivanmelle.in
http://www.happydent.in/products.html
accessed on 24th October 2014

216
 Annexure 45
Procter & Gamble India
(Comprising Procter & Gamble Hygiene and Health Care Ltd, Procter &
Gamble Home Products Ltd and Gillette India Ltd)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
AmbiPur#
AmbiPur Air Effects (room and car
1 AmbiPur Set & fragrances & air E M P s-s1
Refresh fresheners)
AmbiPur Car
Ariel
Ariel Complete
Ariel AntiBac
2 (fabric care detergents) D M P s
Ariel 24 Hour Fresh
Ariel Matic
Ariel Colour & Style
Duracell
3 (batteries) E M P s
Duracell Ultra
Gillette
(razors, shaving
Gillette Mach3
creams, gels & foams
4 Gillette Fusion B R P s-s2
and after shave skin
Gillette Series
gel)
Gillette Venus
Head & Shoulders
H&S Cool Menthol
H&S Dry Scalp Care
H&S Smooth & Silky
H&S Anti-Hairfall (anti-dandruff
5 H&S Lemon Fresh shampoos & B R P s
H&S Clean & conditioners)
Balanced
H&S Silky Black
H&S Men – Cool Blast
& Hair Retain
Olay
Olay Regenerist (moisturizing, anti-
6 Olay Total Effects ageing and whitening B R P s-s3
Olay White Radiance creams and lotions)
Olay Natural White
Oral-B (tooth brushes & tooth
7 B R P s
Oral-B Pro Health pastes)

Contd..

217
 Annexure 45 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Old Spice
Old Spice Original
Old Spice Musk
(after shave
Old Spice Fresh Lime
8 lotion, shampoo, B R P s
Old Spice WhiteWater
deodorant spray,
Old Spice Sport
Old Spice Fresh
Old Spice Magnate
Pampers (baby diapers,
9 Pampers New Baby pants & baby B R P s
Pampers Active Baby wipes)
Pantene PRO-V
~ Daily Moisture Repair
~ Total Damage Care
~ Hair Fall Control (shampoos,
~ Silky Smooth Care conditioners,
10 ~ Lively Clean rinse-off B R P s
~ Anti Dandruff treatment, leave-
~ Long Black in treatment)
~ Nature Care Fullness &
Life
~ Nature Care Smoothness &
Life
Tide (fabric care
11 Tide Plus detergent D M P s
Tide Naturals powders & bars)
Vicks
(medicated
Vicks VapoRub
vapour rub,
Vicks Cough Drops
12 inhaler, cough C R P s
Vicks Inhaler
drop, pain relief
Vicks Action 500 Extra
gel)
Vicks MultiPain Relief Gel

Contd..

218
 Annexure 45 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
13 Wella Kolestint (hair color) B M P
Whisper
Whisper Ultra Clean
14 Whisper Ultra Soft (sanitary napkins) B M P s
Whisper Maxi Fit
Whisper Ultra Nights
Examples of sub-brands of sub-brands:
1
AmbiPur Set & Refresh has sub-brands Thai Dragon Fruit, Hawaiian
Flowers, Blossoms & Breeze, Spring & Renewal, etc.
2
Mach3 has sub-brands - Mach3 Sensitive, Mach3 Turbo Sensitive; Fusion
has sub-brands - Fusion Power, Fusion Gamer, Fusion HydraGel
3
Olay Total Effects has sub-brand - 7-in-1 Anti-Aging Night Cream
# Acquired from Sara Lee
Main Sources:
http://www.pg.com/en_IN/brands/pg_india_brands.shtml,
http://www.rewardme.in/tag/ambipur,
http://www.ariel.in/en-IN/Products/variant.aspx?product=Ariel,
http://www.gillette.in/en/IN/home.aspx,
http://www.headandshoulders.co.in/anti-dandruff/product-finder,
http://www.olay.in/skin-care-products,
http://www.in.pampers.com/products/diapers-pants,
http://www.oldspice.in/en-IN/products.aspx
http://www.pantene.in/Pages/hair-care-products.aspx,
http://m.vicks.co.in/en-IN/products,
http://www.whisper.co.in/en-in/product/pads/sanitary-napkin-range.aspx
accessed on 13th September 2014

219
 Annexure 46
Rasna Pvt Ltd
(Earlier Pioma Industries Ltd)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(two component
soft drink
1 Rasna Fruit Fun G M Dc
concentrate –
powder & liquid)
(fruit-based soft
drink powder with
2 Rasna Fruit Plus G M Dc
minerals, vitamins
& glucose)
(5 & 10 gm sachets
of soft drink
3 Rasna Rush G M Dc
powder for on-the-
go consumption)

Main Source:
http://egujarat.net/wp10/products/
accessed on 10th January 2015

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

220
 Annexure 47
Reckitt Benckiser India
(Including Reckitt Benckiser (India) Ltd & Reckitt Benckiser HealthCare
India Ltd)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Air Wick
Air Wick Freshmatic
Air Wick Everfresh Gel (air freshener
1 Air Wick Aroma Oil sprays, gels and oil E M P s
Diffuser diffusers)
Air Wick Freshener Spray
Air Wick Aqua Mist
(shoe care – liquid
Cherry Blossom & wax shoe polish,
2 Cherry Blossom Handy E R P s
Shine
canvas cleaner &
sponge shiner)
(glass & household
3 Colin E M P
cleaner)
Dettol
(antiseptic liquid,
Dettol Original
soap, hand wash,
Dettol Cool
body wash, kitchen
4 Dettol Re-energize E R P s
gel, shaving cream,
Dettol Skincare
medicated plaster,
Dettol Sensitive
wet wipes)
Dettol Kitchen
5 Dispirin## (analgesic) C M P
(multi-purpose
6 Easy Off Bang E M P
surface cleaners)
(dish washing
Finish detergent powder,
Finish Power Detergent salt and quick
7 E R P s
Finish Shine & Dry drying products for
Finish Dishwasher Salt use with dish
washing machines)
Harpic
Harpic Power Plus (toilet cleaning
8 Harpic Fresh liquids & tablets, E M P s
Harpic Flushmatic bathroom cleaner)
Harpic Plus Bleach
Lizol
Lizol 3in1 Disinfectant (disinfectant bleach
Surface Cleaner cleaner, surface
9 E R P s
Lizol Bleach Power cleaner and kitchen
Lizol Antibacterial Kitchen cleaner)
Cleaner

Contd..

221
 Annexure 47 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Mortein (pest control
Mortein PowerGard products – coils,
10 E M P s
Mortein NaturGard liquids and
Mortein Rat Kill aerosols)
Strepsils##
11 (throat lozenge) C M P s
Strepsils Children 6+
(fabric stain
12 Vanish D M P
remover)
13 Robin Blue (fabric whitener) D M P
Veet (hair removal
14 Veet Naturals creams and wax B R P s
Veet Supreme Essence strips)
Krack#
Krack Heel Repair (heel repair cream,
15 Kack Soft Heel Gel heel gel, foot C M P s
Krack Radiant Foot cream)
Moisturizer
(ayurvedic back
16 Moov# C M P
ache relief balm)
(anti-itch cream &
17 Itch Guard# prickly heat C M P
powder)
(ring worm
18 Ring Guard# C M P
ointment)
(analgesic & anti-
19 Stopache# C M P
pyretic tablet)
(prickly heat powder,
20 DermiCool# B R P
cooling toilet soap)

#
Brands acquired from Paras Pharmaceuticals Ltd in 2010
##
Acquired brands

Main Sources:
http://www.rb.com/in/our-brands
http://www.airwick.co.in/#
http://www.dettol.co.in/products/
http://www.finish.co.in/finish_product_range.html
http://www.lizol.co.in/solutionsfinder_as.shtml
http://www.veet.co.in/products/
accessed on 10th July 2014 plus India-specific websites for some of the
brands

222
 Annexure 48
Ruchi Soya Industries Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(palmolein oil,
1 Ruchi Gold H M Dc
mustard oil)
(soya bean, cotton
seed, groundnut, sun
2 Mahakosh flower, rice bran & H R P
mustard oil,
vanaspati)
(refined sun flower
3 Sunrich H M P
oil)
(low absorb soya
bean oil, low absorb
sun flower oil, kacchi
4 Nutrela ghani mustard oil) H R P
(soya chunks, soya
mini chunks, soya
granules)
5 Nutri Gold (vanaspati) H M P
(vanaspati)
6 Ruchi No.1 (toilet soap – Rose, H R Dc
Sandal, Jasmine,
Lime)

Main Source:
http://www.ruchisoya.com/products.htm
accessed on 10th January 2015

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

223
 Annexure 49
S. C. Johnson Products Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(household
1 Baygon E M P
insecticide)
2 All Out (mosquito repellent) E M P
(household surface
3 Mr. Muscle E M P
cleaner)
4 Kiwi# (shoe care products) E M P
(insect repellent
5 Raid E M P
sprays and baits)
(food & non-food
6 Ziploc E M P
bags & containers)

All Out – launched by Karamchand Appliances Pvt Ltd in 1990. Acquired by

S C Johnson in 2005.

# Acquired from Sara Lee.

Main Source: http://www.scjohnson.com/en/products/brands.aspx accessed

on 13th November 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

224
 Annexure 50
Tata Chemicals Ltd
(Living Essentials – Consumer Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Tata Salt (iodized salt)
Tata Salt Lite (low sodium salt)
1 H M C s
Tata Salt Plus (iron enriched salt)
Tata Salt Flavoritz (flavoured salt)
(solar refined salt)
2 i-Shakti H R P
(unpolished pulses)
Tata Swach
~ Smart
~ Cristella Plus
3 (water purifiers) E M Dc s
~ Silver Boost
~ Platina Silver
~ Ultima Silver

Main Source:
http://www.tatachemicals.com/products/living_essentials.htm#.VLDAEmNrn
LU
accessed on 10th January 2015

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

225
 Annexure 51
Tata Global Beverages Ltd
(Brands marketed in India)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Tata Tea
1 Tata Tea Premium (packet tea) G M Dc
Tata Tea Gold
2 Tata Tea Gold (packet tea) G M Dc s
Darjeeling
3 Tata Tea Life (packet tea) G M Dc
(packet tea – dust
4 Kanan Devan* G M Pe
tea)
(packet tea –
5 Chakra Gold* G M Pe
premium dust tea)
(packet tea -
6 Agni* G M Pe
economy)
7 Gemini* (packet tea) G M Pe
Tetley#
8 Tetley Green Tea (tea bags) G M Cu
Tetley - flavoured teas
(masala, lemon,
9 (tea bags) G M Cu
ginger, tulsi & lemon,
earl grey
Tetley – black Assam
10 (tea bags) G M Cu
tea
Tetley – gift packs
11 (tea bags) G M Du
(Festivitea, Pureitea)
Tata Coffee
Coorg**
12 (pure filter coffee) G M Pe s
Coorg Double Roast
(premium filter
13 Mr. Bean** coffee & chicory G M Pe
mix)
14 Tata Café (pure instant coffee) G M Dc
(mixture of instant
15 Tata Kaapi G M Dc
coffee & chicory)

Contd..

226
 Annexure 51 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Others
Himalayan***## (natural mineral
16 G M Pe s
Sparkling Himalayan water)
(bottled drinking
17 Tata Water Plus G M Dc
water)
(glucose-based
18 Tata Gluco Plus ready-to-serve G M Dc
beverage)

* Endorsed by Tata Tea

** Endorsed by Tata logo
*** Endorsed as “A Tata Product”

# Acquired in 2000
## Acquired from Mount Everest Mineral Water Company in 2007

Himalayan, Tata Water Plus and Tata Gluco Plus are brands of NourishCo, a
Tata-Pepsico 50-50 joint venture set up in 2010. NourishCo is a subsidiary of
Tata Global Beverages.

Main Sources:
http://www.tataglobalbeverages.com/our-brands/brands-overview
http://www.tetley.in

http://www.tatacoffee.com/products/conventional_coffee/domestic_brands.ht
m
http://www.tatacoffee.com/products/instant_coffee
http://www.himalayanmineralwater.com
accessed on 30th November 2014

227
 Annexure 52
The Himalaya Drug Company Ltd
(Personal Care, Baby Care & Nutrition Products)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Personal Care – Face Care
1 Himalaya Herbals B F Dc
a. ~ Acne n Pimple Cream
b. ~ Almond & Cucumber Peel-Off Mask
c. ~ Anti-Wrinkle Cream
d. ~ Clear Complexion Whitening Face Scrub
e. ~ Clear Complexion Whitening Face Wash
f. ~ Deep Cleansing Apricot Face Wash
g. ~ Fairness Kesar Face Pack
h. ~ Fairness Kesar FaceWash
i. ~ Gentle Exfoliating Apricot Scrub
j. ~ Gentle Exfoliating Walnut Scrub
k. ~ Intensive Face Moisturizing Lotion
l. ~ Moisturizing Aloe Vera Face Wash
m. ~ Natural Glow Fairness Cream
n. ~ Nourishing Face Moisturizing Lotion
o. ~ Nourishing Skin Cream
p. ~ Oil Clear Lemon Face Wash
q. ~ Oil Clear Lemon Foaming Face Wash
r. ~ Oil Clear Mud Face Pack
s. ~ Protective Sunscreen Lotion
t. ~ Purifying Neem Face Wash
u. ~ Purifying Neem Foaming Face Wash
v. ~ Purifying Neem Pack
w. ~ Purifying Neem Scrub
x. ~ Refreshing & Clarifying Toner
y. ~ Refreshing Cleansing Milk
z. ~ Refreshing Fruit Pack
aa. ~ Revitalizing Night Cream
Personal Care – Hair Care
2 Himalaya Herbals B F Dc
a. ~ Anti-Dandruff Hair Cream
b. ~ Anti-Dandruff Hair Oil
c. ~ Anti-Dandruff Shampoo
d. ~ Anti-Hair Fall Cream
e. ~ Anti-Hair Fall Hair Oil
f. ~ Anti-Hair Fall Shampoo
g. ~ Anti-Hair Loss Cream
h. ~ Damage Repair Protein Conditioner
Contd..

228
 Annexure 52 (Contd..)
Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
i. ~ Damage Repair Protein Shampoo
j. ~ Gentle Daily Care Protein Conditioner
k. ~ Gentle Daily Care Protein Shampoo
l. ~ Hair Detangler & Conditioner
m. ~ Protein Hair Cream
Personal Care – Body Care
3 Himalaya Herbals B F Dc
a. ~ Aloe & Cucumber Refreshing Body Lotion
b. ~ Cocoa Butter Intensive Body Lotion
c. ~ Nourishing Body Lotion
d. ~ Soothing Body Lotion
e. ~ Almond & Rose Soap
f. ~ Cucumber & Coconut Soap
g. ~ Honey & Cream Soap
h. ~ Neem & Turmeric Soap
Personal Care – Oral Care
4 Himalaya Herbals B R Dc
a. ~ Active Fresh Gel
b. ~ Complete Care Toothpaste
c. ~ Dental Cream
d. ~ Sensitive Toothpaste
e. ~ Sparkling White Toothpaste
Personal Care – Lip Care
5 Himalaya Herbals B R Dc
a. ~ Lip Balm
b. ~ Natural Intensive Lip Balm
c. ~ Natural Moisturizing Lip Butter
d. ~ Natural Sun Protection Lip Balm
e. ~ Strawberry Shine Lip Balm
Personal Care – Eye Care
6 Himalaya Kajal B M Dc
7 Himalaya Herbal Healthcare Under Eye Cream B M Dc
Personal Care – Health Care
8 Himalaya Herbal Healthcare C F Dc
a. ~ Antiseptic Cream
b. ~ Anti-Stress Massage Oil
c. ~ AyurSlim
d. ~ Cold Balm
e. ~ Muscle & Joint Rub
f. ~ Pain Balm
g. ~ Pain Massage Oil
h. ~ PureHands
Contd..

229
 Annexure 52 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
9 Himalaya Herbal Teas G M Dc
a. ~ GreenTea
b. ~ LeanTea
Personal Care – Foot Care
10 Himalaya Herbals FootCare Cream C M Dc
Personal Care – Men’s Care
11 Himalaya Herbals B R Dc
~ For Him Intense Oil Clear Lemon Face
a.
Wash
b. ~ For Him Power Glow Licorice Face Wash
Babycare
12 Himalaya Herbal Healthcare B F Dc
a. ~ Baby Cream
b. ~ Baby Lotion
c. ~ Baby Massage Oil
d. ~ Baby Powder
e. ~ Prickly Heat Baby Powder
f. ~ Baby Diapers
g. ~ Diaper Rash Cream
h. ~ Gentle Baby Shampoo
i. ~ Gentle Baby Bath
j. ~ Gentle Baby Wipes
k. ~ Gentle Baby Soap
l. ~ Extra Moisturizing Baby Soap
m. ~ Refreshing Baby Soap
n. ~ Nourishing Baby Soap
o. ~ Babycare Gift Pack
p. ~ Babycare Gift Jar
q. ~ Babycare Gift Box
r. ~ Babycare Gift Basket
s. ~ Babycare Gift Box Mini
t. ~ Babycare Gift Pack Combi
u. ~ Babycare Gift Pack Combi (Soap-Powder)
Nutrition
13 Himalaya Herbal Healthcare C M Dc
a. ~ HiOwna (health supplement for adults)
~ HiOwna-Jr. (health supplement for
b.
children)

Main Source:
http://www.himalayawellness.com/products/index.htm
accessed on 10th January 2015

230
 Annexure 53
Vicco Laboratories Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(tooth powder, tooth
Vicco Vajradanti
1 paste, sub-brand: sugar B R D s
Vicco Vajradanti SF
free toothpaste)
(skin creams – with and
Vicco turmeric without sandalwood oil,
2 B R Dc s
Vicco turmeric WSO skin cream in shaving
cream base)
(skin cream for joint
3 Vicco Narayani C M Dc
and muscular pains)

Main Source: http://www.viccolabs.com/index.php accessed on 18th October

2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

231
 Annexure 54
Vini Cosmetics Pvt Ltd

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Fogg
(For Men: Marco,
Napolean, Royal,
Voyager
1 (deodorant) B M P s
For Women: Radiate,
Paradise, Delicious,
Essence)
Fogg Black Collection
18+ (perfumed deodorant
2 (Impress, Thrill, B M P s
Surprise, Dare)
for men)
3 Glam-Up (instant glow cream) B M P
4 Seven-X (itch relief cream) B M P
5 Sundeo (summer powder) B M P
6 White Tone (fairness face powder) B M P
7 Jinjola (prickly heat powder) B M P
8 Quco (hair perfume) B M P
9 O Creme (ring worm ointment) B M P

Main Source: https://www.facebook.com/pages/Vini-cosmetics-pvt-

ltd/270590562967875?sk=info&ref=page_internal accessed on 16th
October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

232
 Annexure 55
Wipro Enterprises Ltd
(Wipro Consumer Care Products)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
Santoor
(Toilet Soap: Orange,
PureGlo, Gold, White, (toilet soap,
Baby) deodorant spray,
1 (Deodorant spray: face wash, talc, A F P s
Energize, Sparkle, Poise,
Grace, Enhance, body lotion, hand
Charismatic) wash)
(Face Wash: Actiglo)
(Talc: Beauty)
Chandrika (toilet soap, hand
2 (Toilet Soaps: Original, A R P s
Glow, Glycerine) wash, face wash)
(body mist, eau de
toilette,
MoistureSilk hand
Enchanteur & body lotion,
Enchanteur Romantic Body Whitening
Enchanteur Charming hand & body lotion,
3 Enchanteur Alluring B F P s
perfumed talc, roll
Enchanteur Desire on deodorant,
Enchanteur Enticing perfumed shower
Magic
gel, perfumed
shampoo, perfumed
soap)
Glucovita (glucose powder &
4 G R P s
Glucovita Bolts tablets)
(table top
5 Wipro Sweet ‘n’ Healthy C M D
sweetener)
(bathing soap,
powder, baby oil,
6 Wipro Baby Soft diapers, feeding B R D
bottles &
accessories)
(fragrances, body
spray, talc, hair care
7 Romano B R P
& skin care
products for men)
8 Wipro Shikakai (toilet soap) A M Dp

Contd..

233
 Annexure 55 (Contd..)

Brand
# Product(s) PT AC BT SB
[& Sub-Brand(s)]
1 2 3 4 5 6 7
(liquid detergent for
woollen clothes &
9 Wipro Safewash D R Dc
after-wash fabric
conditioner)
(fragrances – body
sprays, eau de
toilette, talcs)
Yardley (skin care – soaps,
Separate sets of range face wash)
10 sub-brands under (men’s grooming – B F Du s
fragrances & skin care body sprays, talcs,
and men’s grooming eau de toilette,
shaving cream,
shaving foam, after
shave lotion)

Glucovita – Acquired in 2003

Chandrika – Acquired from S V Products
Acquired Yardley of London’s brand and business in India and the Middle
East from Lomamead of U.K. in 2009 – Wipro Yardley Consumer Care Pvt
Ltd

Main Sources: http://www.wcclg.com and www.enchanteur.in accessed on

18th October 2014

PT = Product Type; AC = Application Class;

BT = Brand Architecture Type; SB = Sub-Brand(s)

234