Media and Information Literacy – Grade 11/12

Self-Learning Module (SLM)

Quarter 1 – Module 5: Types of Media (Print, Broadcast, New Media) First
Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
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wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks,
etc.) included in this module are owned by their respective copyright holders. Every effort
has been exerted to locate and seek permission to use these materials from their respective
copyright owners. The publisher and authors do not represent nor claim ownership over
them.

Development Team of the Module

Writer: Jenelyn A. Abico

Editors: Dawn Hope S. Almuena, Mary Joy M. Velasco
Reviewers: Evelyn C. Frusa PhD, Rolex H. Lotilla, Arvin M. Tejada Illustrator:
Layout Artist: John Lester B. Escalera/Karl Edward B. Panceles
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven Jr., CESE - Schools Division Superintendent
Roberto J. Montero EdD, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda A. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin PhD - CID Chief
Evelyn C. Frusa PhD - Division EPS In Charge of LRMS/
Subject Area Supervisor- ICT
Bernardita M. Villano - Division ADM Coordinator
Carlo S. Melendres, PhD - EPS – Senior High School Coordinator
Subject Area Supervisor- ICT

Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893 E-mail
Address: [email protected]\
 11/12
Media and
Information
Literacy
Quarter 1 – Module 5:
Types of Media
(Print, Broadcast, New Media)

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Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning
Module (SLM) on Types of Media (Print, Broadcast, New Media)!

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

In

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning

Module (SLM) on Types of Media (Print, Broadcast, New Media)!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the module.

What I Know This part includes an activity that aims to check

what you already know about the lesson to take. If you get all the
answers correct (100%), you may decide to skip this module.

What’s In This is a brief drill or review to help you link the current
lesson with the previous one.

What’s New In this portion, the new lesson will be introduced to

you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the lesson.

This aims to help you discover and understand new concepts and
skills.

What’s More This comprises activities for independent practice to

solidify your understanding and skills of the topic. You may check the
answers to the exercises using the Answer Key at the end of the module.

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 What I Have Learned This includes questions or
blank sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will help you transfer
your new knowledge or skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your level of mastery in

achieving the learning competency.

Additional Activities In this portion, another activity will be given to you to

enrich your knowledge or skill of the lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.

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6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master the Types of Media (Print, Broadcast, New Media). The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to
follow the standard sequence of the course. But the order in which you read them
can be changed to correspond with the textbook you are now using.

The module is divided into three learning outcomes, namely:

LO 1 – Compare and contrast how one particular issue or news is presented
through the different types of media (print, broadcast, online).
(MIL11/12TYM-IIId-10)
LO 2 - Classify content of different media types. (MIL11/12TYM-IIId-10) LO 3
- Define media convergence through current examples
(MIL11/12TYM-IIId-11)

After going through this module, you are expected to:

a) Identify the different types of media:

b) Define media convergence and
c) Demonstrate how variety of media affects everyday life through a sketch.

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Definition of Terms

Broadcast Media

Refer to media such as radio and television that reach target audiences using
airwaves as the transmission medium.

Print Media

Consist of paper and ink, reproduced in a printing process that is traditionally

mechanical.

Media Convergence

Refers to the ability to transform different kinds media into digital code, which is
then accessible by a range of devices, from the personal computer to the mobile
phone, thus creating a digital communication environment.

New Media

Refers to content organized and distributed on digital platforms.

Traditional Media

Refers to the traditional means of communication and expression that have existed
since before the advent of the Internet.

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 What I Know

Instruction. Identify the type of media in each number. Write “P” for print media,
“B” for broadcast media, and “N” for new media. Write your answer
in your activity notebook.

_______1. Philippine Daily Inquirer newspaper

_______2. 24 oras news program uploaded on YouTube

______3. Media and Information Literacy textbook

_______4. M.O.R radio

_______5. Tala by Sarah G. in Spotify

_______6. Singing shows streaming in Facebook live

_______7. Oral Communication textbook

_______8. UAAP Volleyball League in iWant app

_______9. DZMM Teleradyo patrol

_______10. Ibong Adarna book

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 Lesson

5 Types of Media
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of
selfexpression and creativity. Its huge influence spreads speedily across the globe.
The connection between technological advances and people’s connectivity created a
huge impact on the lives of today’s generation. This module covers all the
abovementioned concepts.

What’s In

Becoming an information literate individual, having a clear understanding of Seven

(7) Stages/Elements of Information Literacy is essential. Information Literacy is
defined as the ability to recognize when information is needed and to locate,
evaluate, effectively use and communicate information in its various formats
1 Identifying/recognizing information needs
2 Determining sources of information
3 Citing or searching for information
4 Analyzing and evaluating the quality of information
5 Organizing, storing or archiving information
6 Using information in an ethical, efficient, and effective way
7 Creating and communicating new knowledge

The following are the Seven (7) Stages/Elements Of Information Literacy:

Being an Information Literate individual will be of great benefit in determining and

classifying types of media.

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 Notes to the Teacher
Emphasize t o the students that information can be created,
produced and disseminated through various media platforms.

What’s New

Activity 1: Categories of Media

Classify the following media formats using the matrix below. Write the terms
in their corresponding columns. Write your answer in your activity notebook.

Media Formats:
Book, Newspaper, Television, Facebook, Magazine, Radio, YouTube, Brochure,
Newsletter, Netflix, Cellphone, Journals, Film/Movie

PRINT BROADCAST NEW MEDIA

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 What is It

TYPES OF MEDIA
Accessing information becomes very much convenient in today’s time due to
information sources that surround us. Information sources refer to various means
by which information is recorded for use by an individual and organization. The
commonly known types of media are print, broadcast and new media.

Print media is consisting of paper and ink, reproduced in a printing process that is
traditionally mechanical.
In an article published by ZeePedia.com titled “Types of Print Media: Newspapers,
Magazines, Books” discussed the following.

“The first hundred years was the time when the print industry tried to comprehend
the new situation and shaped itself into a regular and formal sector but from the
start of the 19th century, print media in most countries started specializing in
certain areas. Since business in the form of advertisements in the print was also
flourishing, the media enjoyed a great deal of financial comfort and provided jobs to
tens of thousands of people across the globe. The publishing industry, a synonym
with print media, could be classified in general terms into three distinct categories:
Newspapers, Magazines, Books.

Newspapers. It took about 150 years from the invention of printing press in the
middle of 15th century that the world witnessed first regular publication which
could be defined as a newspaper. Although there have been claims by many to be
decorated as first newspaper like Mixed News in China in 710, Notizie Scritte, a
monthly newspaper for which readers pay a "gazetta", or small coin by Venetian
government in 1556 etc, the World Association of Newspapers held "Relation", as the
first newspaper published in France in 1605. By this reckoning the newspapers'
history is 400 years old. The Relation followed a list of newspapers from all around
the world.
Here is a brief account of some popular papers:
1621 ---- In London, the newspaper Courante is published.

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1631 ---- The Gazette, the first French newspaper, is founded.
1639 ---- First American colonial printing press.
1645 ---- World's oldest newspaper still in circulation,
1690 ---- Public Occurrences is the first newspaper published in America when it
appears in Boston.
1844 ---- Telegraph is invented.
Alfred Harmsworth (later Lord North cliffe) develops the first tabloid newspaper, the
Daily Mirror,in London.
Contents General-interest newspapers are usually journals of current news. Those
can include: Political events, Crime, Business, Culture, Sports, Opinions (either
editorials, columns, or political cartoons) Newspapers use photographs to illustrate
stories; they use editorial cartoonists, usually to illustrate writing that is opinion,
rather than news. Some specific features a newspaper may include are: weather
news and forecasts an advice column, critical reviews of movies, plays, restaurants,
etc. Magazine. A magazine is a periodical publication containing a variety of
articles, generally financed by advertising, purchased by readers, or both.
Magazines are typically published weekly, biweekly, monthly, bimonthly or
quarterly, with a date on the cover that is later than the date it is actually
published. They are often printed in colour on coated paper,and are bound with a
soft cover.

Types of magazines:

Art magazines Luxury magazines

Business magazines News magazines
Computer magazines Online magazines
Health and fitness magazines Pulp magazines
History magazines Pornographic magazines
Humor magazines Regional magazines
Inspirational magazines Satirical magazines
Men's magazines Teen magazines
Women's magazines Consumer magazines

All magazines have some elements in common, even if they are a listings magazine
or a simple advertising vehicle. The main features of content in magazines mainly
consist of the cover page features, reviews, problem pages, interviews,
advertisements, competitions and some form of gossip. Other common elements are;
advice columns, campaigns, do it yourself features, in our next issues, makeovers,
letters' page,opinion columns, and contents pages. The main features of
presentation of magazines are the cover pages, the layout and the design
photographs and illustrations use of colour, an insight of the actual magazine and
visual narrative. The better the visual narrative of the magazine, the more it will
appeal to its specific audience.

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A book is a collection of paper, parchment or other material with a piece of text
written on them, bound together along one edge, usually within covers. Each side of
a sheet is called a page and a single sheet within a book may be called a leaf. A book
is also a literary work or a main division of such a work Books became part of the
mass media after the printing process was invented. Now they are in the reach of
almost everyone and could cover any distance on the planet. Their topics are varied
and their value could be judged from the fact that most libraries in the world are
due to books rather than other published material. When writing systems were
invented in ancient civilizations, nearly everything that could be written upon--
stone, clay, tree bark, metal sheets--was used for writing. Alphabetic writing
emerged in Egypt around 1800BC.”

Furthermore, information is also disseminated through broadcast and new media.

Broadcast media refer to media such as radio and television that reach target
audiences using airwaves as the transmission medium.
BBA/MANTRA 2019, published an article titled “Media- Types of Media,
Characteristics, Advantages & Disadvantages” that discussed the following.

Television. The principal source of information and entertainment for people

exposed to mass media. It is believed to be the most authoritative, influential,
exciting medium for reaching very large audience. It combines visual images,
sound, motion and colour to achieve viewer’s empathy. It allows development of
creative and imaginative ad messages in a unique way. It is considered intrusive in
nature as the audience have no control over the nature and pace of advertisement.

Radio. Is a premier mass medium for users and advertisers. It has a wide spread
reach and delivers the ad message to a large number of people across the length
and breadth of a country. Commercial broadcasting is undertaken in major cities
even rural areas.
It is one of the personal medium and offers selectivity, cost efficiency and flexibility
advantages over other media. Efficiency of radio ad depends upon the precision of
script, accompanying sounds and level of distortion.

New media are content-organized and distributed in digital platforms (e.g. Social
media). Another concept that arises with accessing information is the
transformation of various media into a digital code known as media convergence.

Cinema and Video advertising. Cinema is a popular source of entertainment

comprising of audience from all classes and socio - economic groups of society.
Films are watched by a significant number of people every day. It involves use of
cinema halls and video tapes to deliver the ad message. Similar to TV, it also
combines sight, sound, colour and movement to deliver a creative message.

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Internet. A worldwide medium that provides means of exchanging information
through a series of interconnected computers. It is a rapidly growing medium which
offers limitless advertising opportunities. It involves use of world wide web to
showcase a website or e-commerce portal to the world. It provides a sophisticated
graphic user interface to users and is accessible to anyone with a computer and
broadband connection.”

With the existence of various media platforms, information becomes readily

accessible to everyone. In today’s time, bringing together the old and new form of
media is becoming a trend which refers to media convergence.
Media convergence is the co-existence of traditional and new media; the
coexistence of print media, broadcast media, the Internet, mobile phones, a well as
others, allowing media content to flow across various platforms creating a digital
communication environment.

Information may be presented in variety of formats. They may appear in print,

broadcast, new as well as through media convergence. Each media type has its own
characteristics as to how information is presented. Developing literacy in the use of
media and information will be of great benefit in determining the reliability,
accuracy, value, authority of the author and timeliness of the information

What’s More

Activity: Fill in the second and third column of the matrix below and answer the
questions given. Write your answer in your activity notebook.

Sample Matrix
Media Convergence in Platform Specific Example
Communication Social Network Facebook
News News Agency GMA Network
Entertainment Multimedia Personality Toni Gonzaga
Advertisement/ Product Advertisement Digitized Print ads
Commercial

Media Convergence in Platform Specific Example

Communication

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 News

Entertainment

Advertisement/
Commercial

Guide questions:

1. Describe how new technologies have led to the convergence of traditional and
new media?
_________________________________________________________________________________

_________________________________________________________________________________
_________________________________________________________________________________

_________________________________________________________________________________

2. Explain how media convergence creates new opportunities for interaction?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

3. Describe the use of one or two forms of new media to share knowledge and
information on a current issue in society
_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

4. Explain how a person could be portrayed in public in the age of media

convergence.
_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

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 What I Have Learned

Activity: Answer each question concisely. Write your answer in your activity
notebook.

1. Enumerate and discuss the different types of media

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

2. What is media convergence?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

3. What are the examples of media convergence?

_________________________________________________________________________________

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_________________________________________________________________________________

_________________________________________________________________________________

4. Why media convergence a trend that cannot be done away?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

5. How important is it to become information literate in accessing information

coming from different types of media?

_________________________________________________________________________________

_________________________________________________________________________________

_____________________________________________________________________________

What I Can Do

Activity 1: Make a drawing/sketch on how different media is affecting your

everyday life. Write a brief introduction about your sketch/drawing. Write your
answer in your activity notebook.

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__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________
Rubric for Sketch
Category Excellent Very Satisfactory Needs
Satisfactory Improvement
(5) (4) (3) (2)

Content is Content is Content is Content is

accurate and accurate but accurate but either
Content all required some some questionable
information required required or
is presented information is information is incomplete.
in a logical missing missing Information
order. and/or not and/or not is not

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 presented in presented in presented in
a logical a logical a logical
order, but is order, making order,
still generally it difficult to making it
easy to follow. follow. difficult to
follow.

The drawing is The drawing is The drawing The drawing

very artistic neat and somehow was not able
Graphics- and neat. It communicates communicates to
Relevance communicates the message the message. communicate
the message clearly. a clear
clearly message.

Explanation is Explanation is Explanation Explanation is

very comprehensive lacks details. unclear or
Explanation comprehensive . irrelevant to
. the drawing.

Activity 2: Matrix of Iconic Personality

Instruction: In your notebook, complete the matrix below that would describe how
each particular personality is described in a specific type of media. The first one is
done for you.

Personalities Description Perceived from a Specific Type of Media

Sample: Nora Aunor

She is dubbed as the Superstar in Philippine
entertainment, both seen in print and broadcast
media for endorsement and shows.

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1. Rodrigo Duterte

2. Manny Pacquiao

3. Catriona Gray

4. Jose Rizal

5. Angel Locsin

Assessment

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Activity 1: Underline what type of media these media format belongs and state
your reason why that particular media format is classified as print, broadcast or
new media. Write your answer in your activity notebook.

1. Magazine is a (print, broadcast, new) media because (state your reason)

__________________________________________________________________________________
__________________________________________________________________________________

__________________________________________________________________________________

2. Television is a (print, broadcast, new) media because

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

3. Youtube is a (print, broadcast, new) media because

__________________________________________________________________________________
__________________________________________________________________________________

__________________________________________________________________________________

4. Film is a (print, broadcast, new) media because

__________________________________________________________________________________
__________________________________________________________________________________

__________________________________________________________________________________

5. Social media is a (print, broadcast, new) media because

__________________________________________________________________________________
__________________________________________________________________________________

__________________________________________________________________________________
Activity 2: Let’s test what you have learned from the very start of the lesson.

Instruction. Identify the type of media in each number. Write “P” for print media,
“B” for broadcast media, and “N” for new media. Write your answer in
your activity notebook.

_______1. Philippine Daily Inquirer newspaper

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_______2. 24 oras news program uploaded on YouTube

______3. Media and Information Literacy textbook

_______4. M.O.R radio

_______5. Tala by Sarah G. in Spotify

_______6. Singing shows streaming in Facebook live

_______7. Oral Communication textbook

_______8. UAAP Volleyball League in iWant app

_______9. DZMM Teleradyo patrol

_______10. Ibong Adarna book

_______11. One-Punch man manga uploaded in MyManga website

_______12. Memories by Maroon 5 played on 90.7 Love radio

_______13. English- Filipino Dictionary

_______14. Regional Tourism council brochures

_______15. Online newspaper of Manila Bulletin

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 Additional Activities

Analyze the image below then answers the questions that follow. Write
your answer in your activity notebook.

Source: https://www.entrepreneur.com/amphtml/341859

Guide questions:

1. What is the emerging role of social media in the society today?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. How do you think social media is affecting our culture?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 Answer Key

References

BBA/MANTRA 2019, “Media- Types of Media, Characteristics, Advantages &

Disadvantages”. Retrieved from https://bbamantra.com/media-types
characterisics/

Commission on higher Education, 2016. Teaching Guide for Senior High

School MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Media and Information Literacy Curriculum Guide by DepEd

UNESCO Media and Information Literacy Curriculum for Teachers

ZeePedia.com, (nd) “Types of Print Media: Newspapers, Magazines, Books”.

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 Retrieved from https://www.zeepedia.com/read.php?
types_of_print_media_newspapers_ma
gazines_books_introduction_to_mass_communication&b=78&c=16#ur l

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 DISCLAIMER
This Self-learning Module (SLM) was developed by DepEd
SOCCSKSARGEN with the primary objective of preparing for
and addressing the new normal. Contents of this module were
based on DepEd’s Most Essential Learning Competencies
(MELC). This is a supplementary material to be used by all
learners of Region XII in all public schools beginning SY
20202021. The process of LR development was observed in
the production of this module. This is version 1.0. We highly
encourage feedback, comments, and recommendations.

For inquiries or feedback, please write or call:

Department of Education – SOCCSKSARGEN

Learning Resource Management System (LRMS)

Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax No.: (083) 2288825/ (083) 2281893

Email Address: [email protected]

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