Restaurant Business Plan Example
Restaurant Business Plan Example
BUSINESS
PLAN
2020 - 21
John Doe 10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153
[email protected] https://upmetrics.co
Table of Contents
Executive Summary 4
Overview 4
Market Opportunity 4
Management 4
Financial Projections & Funding 4
Avadh 6
The Restaurant Concept 6
Technology 6
Business Model 6
Objectives 6
Keys to Success 7
Long Term Strategy 7
Intellectual Property 7
Sustainability 8
Sample Menu 9
Menu Items 9
Restaurant Operations 10
Customer Service 10
Operating Policies 10
Strict Inventory Controls 11
Purchasing Cost Controls 11
Recipe a Portion Controls 11
Menu Blending 11
Sanitation a Food Handling 12
Operating Standards 12
Management's Role 12
Software a Systems 12
Money a Profit Management 13
Training 13
Hiring the Best 13
Training for Excellence 13
Retaining the Best 14
Controlling Costs 14
Food Costs 14
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Equipment Costs 14
Staff Turnover /Training Costs 15
Location 16
Operating Details 16
Industry Analysis 17
Industry Overview 17
Restaurant Demographics 17
Millennials 17
Fast Casual Ming 17
Denning Fast Casual 18
Fast Casual Asian Food 18
Tempe Arizona 18
Select Demographic Data 18
Competition 19
Competitive Landscape 19
Direct Competitors 19
Competitive Advantages 19
Marketing 20
Target Market Overview 20
Market Positioning & Brand 20
Marketing Strategies 20
Company & Management 21
Company 21
Management Team 21
JOHN DOE 21
JANE DOE 22
Staffing Plan 22
External Issues 22
Financial Plan 24
Startup Expenditures 24
Revenue Assumptions 25
Cost of Goods Sold 26
Operating Expense Assumptions 26
Balance Sheet Assumptions 26
Bank Loan Assumptions 27
Projected Balance Sheet 27
Projected Profit and Loss 28
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Projected Profit and Loss 28
Projected Cash Flow 30
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Executive Summary
Overview
Avadh will be a quick casual dining concept that's intended to appeal first and
foremost to the millennial generation (15-35) along with the generations which
follow it. Avadh will interest Millennials since the food is clean, healthy,
economical, and portable. They'll have the ability to get in touch with the
Restaurant with the identical technology platforms they have learned to use in
virtually any part of their own lives. Obviously, Avadh will appeal to older
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generations too but make no mistake; this idea is all about competing and top
Market Opportunity
Though a Smaller portion of the general market than the fast food and casual
dining sections, fast-casual concepts are Exploding on the scene and gaining
popularity every year. According to Techno inc, the market research company,
the quick-casual segment increased sales by 12 Percentage in 2014, and unit
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count by almost 9 percent.
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Management
John Doe, the founder and visionary behind the Avadh notion has spent his
whole career serving excellent meals to hungry customers. He possessed 6
restaurants at San Jose before going into the Phoenix region and producing
the Avadh notion.
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Avadh plans to raise $2,000,000 in equity funding. The Restaurant Will divide this funding evenly
between both business shops. It's considered that the second, third and fourth-largest shops will use
duration centers from a commercial lender to complete the financing of those shops too. Please be
aware that the financial details of the document pertain only to the very first shop.
Once proof of concept has been attained with These shops, Avadh will proceed to a master business
plan with growth programs for other Nevada locations and Then moving to cities in other Sunbelt
states.
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Technology
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Business Model
Objectives
Keys to Success
The founder considers he has the ideal mixture of experience, vision, and skill
to swiftly place the Restaurant on a quick track for profit and growth. These
keys will contribute to its achievement:
Avadh is going to be the ideal notion to fulfill a void in the shifting market
that's now being overlooked with the contest by integrating Read More
independence, technology, healthful and tasty meals, and sustainability
Intellectual Property
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Sustainability
Avadh believes in getting a positive effect on the community. The founder will
take the additional steps required to be useful, accountable neighbors by
integrating sustainable practices at every opportunity. Avadh will attain
environmental sustainability through:
Menu Items
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Long Beans
Desserts Beverages
Double Chocolate Cookie Lychee Freshly Brewed Iced & Hot Tea
Fruit Homemade Lemonade Bubble
Tea
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Customer Service
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Operating Policies
Management will always monitor provider bids to gain the best Pricing for
many foods along with other components. Market price changes will direct
buying, menu composition, and menu pricing to guarantee the restaurant
matches and exceed gain expectations.
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Menu Blending
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Operating Standards
The founder will be responsible for hiring and training managers who, in turn,
will be responsible for ensuring that the day-to-day operations will comply with
the standards set by Restaurant policy. Weekly management meetings will
provide a forum to review and discuss financial and operational performance.
Key decisions related to purchasing, human resources, marketing, capital
expenditures, and customer service will also be addressed. Read More
Management's Role
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Software a Systems
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While the quality of the cuisine and dining experience contributes significantly
to a restaurant's profitability, it is attention to business and financial details
that can transform small changes into large returns. While all decisions are
made with the customer and employee in mind, they will also consider financial
benefits and consequences. Each day, key metrics related to sales, cost of
sales, labor, inventory, marketing, and overhead are monitored. TrendsRead areMore
evaluated and constructive actions will be taken where improvement is needed.
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Training
An ongoing program of training and education will ensure that each staff
member learns and implements Avadh's exacting standards for service and
operational procedures. Staff meetings will reinforce service standards and
principles.
The Restaurant will have detailed work descriptions and training programs for
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each position, from the entry-level employees to the ongoing development of
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Avadh s simple menu and service concept will enable Avadh to control the
following key criteria:
Controlling Costs
A menu that is easy to execute will minimize errors. Fewer menu items will
mean reduced volumes of perishable foods and therefore less likelihood of
waste. Ordering should be quick and simple as there are relatively few items to
order. Even with the use of high-quality all-natural ingredients, the restaurant
will maintain food costs at around 28% of food-related revenues.
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Food Costs
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Equipment Costs
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Staff turnover rates in the restaurant industry run at over 70% p.a. and fast
food is even higher. Maintaining quality standards with such high turnover
rates is an ongoing challenge. Lower than normal staff turnover due to sound
management philosophy and a rewarding working environment will help reduce
training costs and enhance employee satisfaction. Due to the simplicity of the
menu and concept, pre-opening and ongoing training should be greatlyRead More
reduced. Reduced staff turnover should result in fewer errors and minimum
Operating Details
Avadh will be open from 11:00 am to 10:30 pm Sunday through Thursday and
11:00 am to 1:00 am Friday and Saturday. The store will be clean, safe, and well
lit. Customers will be able to pay for their orders with cash, credit card, or
through a mobile app.
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Industry Overview
In 2014, restaurant industry sales reached $752.5 billion, a 4.8% increase over
2013 in current dollars reflecting a continuing recovery in the economy. The
restaurant industry is predicted to continue to be one of the largest employers
in the public sector generating approximately 12.6 million jobs. By 2020 this
number is expected to grow to nearly 15 million, indicating that the restaurant
and foodservice industry will continue to thrive. Read More
According to IBIS World, the source from which this analysis has been
prepared, "The extent to which a population dines out can be projected based
on age and income level. Households that make less than $50,000 per year
spend 36.6% of their food budget on dining out. Households that make
between $50,000 and $75,000 per year spend 42.4% of their food budget on
dining out, while households that pull in more than $75,000 per year spend
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45.7% of their food budget on dining out. For households making less than
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Restaurant Demographics
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Millennials
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"The broader palates of younger Americans are looking for bolder and spicier
flavors, and something different," says Darren Tristano, executive vice
president of Technomic, a Chicago-based restaurant-research firm.
The Restaurant's first store and in all likelihood all of its company owned
stores will be in or near Tempe, Arizona. Tempe is located in metropolitan
Phoenix and is home to Arizona State University, the largest university in the
United States by enrollment.
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Tempe Arizona
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Competitive Landscape
The Restaurant recognizes that in the Phoenix metropolitan area there are
many quick serves, fast-casual, and casual dining restaurants, and other
retailers where consumers can purchase food at an affordable price and
consume the food on the premises or take it away to consume elsewhere.
Many of these competitors have greater financial, marketing, personnel, and
other resources than Avadh all of these stores are competitors. For purposes
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of this document, the Restaurant will consider that its direct competitors are
Direct Competitors
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convenience of takeaway service.
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Competitive Advantages
Avadh will combine the fresh quality food of Pei Wei and the efficiency
and speed of Panda Express. Read More
Unlike Pei Wei and Panda Express, Avadh will deliver.
The Restaurant's target customers are first and foremost most Millennials
(ages 15-35) who live, study, or work in the neighborhood. According to Nicolas
Jammet, Co-founder and Co-CEO of Sweetgreen, "they've embedded
sustainability, charity, and healthy eating into their overall lifestyle. As students,
they wanted access to this healthier, cleaner, honest food to eat, and wanted it
in an environment that was affordable and convenient." Read More
Each and every activity in which the Restaurant participates will establish or
reinforce its brand. In doing so, every aspect of the Restaurant's
communications with customers, employees, suppliers, and other partners will
support the following branding marketing messages:
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Avadh is a brand that stands for the convergence of healthy, affordable
and
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Marketing Strategies
Company
The first Avadh and the two stores to follow will be owned by Mr. Chen and his
investor group. The legal entity is called Eat Great Enterprises LLC, an Arizona
limited liability company. Mr. Chen will be the Managing Member.
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Management Team
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Well balanced with complementary skills;
Flexible; able to adapt to new and different circumstances; Read More
JOHN DOE
Founder & CEO- [email protected]
Mr. John was born and raised in Arizona. After graduating from Arizona State
University, he joined his family restaurant business and learned all aspect of the
business from taking care of customers to managing a busy kitchen. After selling
the five Inchon restaurants, Mr. John decided to join his wife's family who had
earlier immigrated metropolitan Phoenix Arizona. After studying a number of
restaurant concepts, Chen created Avadh. He is driven by how the fast-casual
concept seems to fit the way Americans like to eat.
She will be expected to have a complete understanding of the technology that will
be an integral part of the operation from customer orders, payments, and
delivery. During meal service, the Store Manager will be expected to control the
flow of all activities overseeing, service staff and communicating with the kitchen
to ensure a smooth flow to the Restaurant and will be expected to maintain clean
and organized ordering and dining areas.
Staffing Plan
The Company aims to create a successful and rewarding work environment. It is Mr. Chen's firm belief
that employee satisfaction represents a key contribution to customer satisfaction. The management
team will consist of one General Store Manager and an Assistant Manager. They will be paid $50,000
and $35,000 respectively. The remaining employees will be hourly. For the first year of operation, there
will be no employee benefits offered to employees. Down the road, this will be reviewed for it is the
desire of ownership to offer a benefits program that will allow Avadh to be competitive in the
workplace and take care of employees. Avadh will be staffed as follows:
External Issues
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Startup Expenditures
The following table highlights how the startup capital will be utilized:
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Revenue Assumptions
The forecast assumes that food costs will run at 27% of the food sales price
and beverage costs will be 20% of beverage cost. A 1% factor has been
forecast for comps and promotions. COGS are forecast to increase by 3% per
year.
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The operating expenses that appear in the income statement forecast that
follows are assumed to grow by 3% per year with the exception of credit card
fees which are based on gross revenue.
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Current Assets
Capitalized Startup
94,400 70,800 47,200 23,600 (0)
Expenses
Buildout, Furniture &
375,000 300,000 225,000 150,000 75,000
Equipements
Total Assets 583,806 642,252 707,100 778,541 856,773
Members Equity
Common Stock 300,000 300,000 300,000 300,000 300,000
Retained Earnings 6,960 111,731 224,797 346,428 476,902
Total Members'
306,960 411,731 524,797 646,428 776,902
Equity
Non-Employee Operating
Expenses
Accounting 2,400 2,472 2,546 2,623 2,701
Advertising 6,000 6,180 6,366 6,556 6,753
Bank Charges 360 371 382 393 405
Credit Card Fees 17,040 20,228 20,835 21,460 22,104
Dish Machine Lease 1,200 1,236 1,273 1,311 1,351
Electric 6,000 6,180 6,3E6 6,556 6,753
Gas 4,200 4,326 4,456 4,589 4,727
Health Permits 268 276 284 293 301
insurance 4.800 4,944 5,092 5,245 5,402
Office/Mist 900 927 955 983 1,013
Other Operating Expenses 2,400 2,472 2,546 2,623 2,701
Paper & Packaging 3,600 3,708 3,819 3,934 4,052
Phone/internet 3,300 3,399 3,501 3,606 3,714
POS Subscription 2,220 2,287 2,355 2,426 2,499
Rent 60,000 61,800 63,654 65,564 67,531
Repairs and Maintenance 3,000 3,090 3,183 3,278 3,377
Trash 2,100 2,163 2,228 2,295 364
Uniforms 600 618 637 656 675
Water 1,500 1,545 1,591 1,639 1.688
Website 600 618 637 656 675
Total Non-Employee OpEx 122.487 128,839 132,704 136,685 140,786
Cash Outflows
Start-up Expenses 118,000 - - - -
Payments for TI and
450,000 - - - -
FFE
Payments for
229,745 245,999 253,379 260,980 268,127
inventory
Payments on accounts
498,032 542,540 558,816 575,581 592,848
payable
Payments of Interest -
11,178 9,339 7,425 5,433 3,359
Term Loan
Payments of Principal
45,144 46,984 48,898 50,890 52,963
- Term Loan
Total Cash
1,352,100 844,862 868,518 892,884 917,297
Outflows
Cash (Beginning of
- 91,358 247,779 410,583 579,961
Period)
Plus: Cash Inflows 1,443,458 1,001,283 1,031,322 1,062,261 1,094,129
Less: Cash Outflows (1,352,100) (844,862) (868,518) (892,884) (917,297)