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Balance Score Card (Chowkinf Group)

The document outlines a balanced scorecard for Chowking, a fast food restaurant chain. It lists objectives like growth, wider profit margins, and higher returns. Key performance measures include sales, profits, and market share. Targets are to increase these measures through initiatives such as shifting to appropriate channels, cross-selling product lines, reducing cycles, and providing a rapid customer response. The overall goal is to deliver delicious and affordable fast food while providing an excellent customer service experience.

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Rodel Lequip
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666 views1 page

Balance Score Card (Chowkinf Group)

The document outlines a balanced scorecard for Chowking, a fast food restaurant chain. It lists objectives like growth, wider profit margins, and higher returns. Key performance measures include sales, profits, and market share. Targets are to increase these measures through initiatives such as shifting to appropriate channels, cross-selling product lines, reducing cycles, and providing a rapid customer response. The overall goal is to deliver delicious and affordable fast food while providing an excellent customer service experience.

Uploaded by

Rodel Lequip
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Perspective Objective Measures Targets Initiative

 Growth earnings -Shift to


 Wider profit appropriate
margins channel
 Higher return on Sales -Cross sell the
invested capital product line
 Bigger cash flow -Reduce Cycle
 A more
Financial diversified Increase
- Provide rapid
revenue base response
 Attractive and - Understanding
sustainable customer
Profit
increases in segment
market value - Develop new
added product
 Delicious and - Accept
affordable fast- suggestions
food from
customers
 Recommended - Develop new
Market
place for take out product to
Share
and dine attract new
customer
 Have a excellent - Promote new
service product
Customer Increase
 Able to safely lift - Increase
objects weighing employee
ups to pounds. productivity
- Develop area for
Market
customer
Size
convenience
- Open new options
for Franchising

BALANCE SCORE CARD CHOWKING

Group member:

Jundie Dabli
Sarah Bunio
Ma Reina Joy Castillo
Atria Mae Pullan
Daphne Jane Castro
Eden Kieth Castor

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