Episcopal Diocese of Southern Philippine

BRENT HOSPITAL AND COLLEGES INCORPORATED

R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
MODULE

Furaida A. Tiking
English Instructor

BHCI/General Education/ Furaida A. Tiking

1
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

To the Students
This Purposive Communication Module has been prepared primarily to suit the
distance learning brought by the so-called “new normal” as well as in compliance with the
CHED Memorandum Order 20, series of 2013. Its contents are based on various ｰ online and
offline sources and materials. In which are aligned with the core objectives of this course
subject as envisioned by the Commission on Higher Education (CHED).

This module has been undertaken with the noblest of intentions, and produced as best
as we could, there is no guarantee that it will instantly make the best academic, professional
and global communicator out of you. Needles to say, your becoming efficient and effective so
still depends on your innate sense of learning and practicing the essential knowledge, skills
and competencies found in this material.

Disclaimer and Liability

This module is not intended for unauthorized publication nor commercial use. It is
purely for educational purpose. And is it especially and solely made for the students of Brent
Hospital and Colleges Inc.,

Furthermore, the contents found in this module are not entirely mine. I give due credits
and acknowledgment to the mentioned authors and sources found in the citation and
references.

Any unauthorized reproduction and distribution of this module will be subject for legal
action and penalties.

BHCI/General Education/ Furaida A. Tiking

2
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Prepared by: Prepared by: Approved by:

Furaida A. Tiking Timothy C. Gomez Jennifer C. Sampang, MN

Instructor GE Coordinator Dean, College of Nursing

Ma. Erma P. Dormido, MSMT

Dean, College of Medical Technology

Eric V. Galo, MD, FCPP

Dean, College of Respiratory Therapy

Jickson A. Jainal, MPH

Dean, College of Radiological Technology

Norma B. Pada, MN
Dean, College of Midwifery

Daniele B. Ramos, MSPT

Dean, College of Physical Therapy

BHCI/General Education/ Furaida A. Tiking

3
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Course Overview

“Communication always has a purpose. Before speak, the first law is: you must know why
you are talking. You must know what you are communicating for. What do you want?”
-Harbhajan Sing Yogi, Spiritual Teacher

This course subject emphasizes the importance of always being aware of one’s
purpose for communication and one’s audience. It provides discussion topics of local and
international importance always in the context of specific purpose and a specific audience, not
in the abstract. It also highlights the importance of purposeful and meaningful communication
in a global and multicultural world that we live in.

In preparing this module, the general objectives as stipulated in the CHED

Memorandum, series of 2013 were followed. It covers 8 modules namely: I. Communication
Process and Its Components; II. Globalization and Global Communication; III. Local and
Global Communication in Multicultural Setting; IV. Varieties and Registers of spoken and
written language; IV. Evaluating Messages Multi-modal texts; V. Communication and
Technology; VI. Communication for Various Purposes; and VII. Communication in the
Workplace.

BHCI/General Education/ Furaida A. Tiking

4
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

NETIQUETTE GUIDE FOR ONLINE COURSES

It is important to recognize that the online classroom is in fact a classroom, and certain
behaviors are expected when you communicate with both your peers and your instructors.

These guidelines for online behavior and interaction are known as netiquette.

SECURITY
Remember that you use will your own email address and password is the only thing
protecting you from pranks or more serious harm.
• Don't share your password with anyone .
• Change your password if you think someone else might know it.

GENERAL GUIDELINES
When communicating online, you should always:
• Treat your instructor and classmates with respect in email or any other communication.
• Always use your professors’ proper title: Sir, Ma'am. or Prof., or if in doubt use Mr. or Ms.
• Unless specifically invited, don’t refer to your instructor by first name.
• Use clear and concise language.
• Remember that all college level communication should have correct spelling and grammar
(this includes discussion boards).
• Avoid slang terms such as “wassup?” and texting abbreviations such as “u” instead of “you.”
• Use standard fonts such as Ariel, Calibri or Times new Roman and use a size 10 or 12 pt.
font
• Avoid using the caps lock feature AS IT CAN BE INTERPRETED AS YELLING.
• Limit and possibly avoid the use of emo cons like :).
• Be cautious when using humor or sarcasm as tone is some mes lost in an email or
discussion post and your message might be taken seriously
or sound offensive.
• Be careful with personal information (both yours and other’s).
• Do not send confidential information via e-mail.

EMAIL NETIQUETTE
When you send an email to your instructor, teaching assistant, or classmates, you should:

• Use a descriptive subject line.

• Be brief.
• Avoid attachments that your recipients can't open or access..
• Avoid HTML in favor of plain text.
• Sign your message with your name and return e-mail address.

BHCI/General Education/ Furaida A. Tiking

5
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

• Think before you send the e-mail to more than one person. Does everyone really need to
see your message?
• Be sure you REALLY want everyone to receive your response when you click, “reply all.”
• Be sure that the message author intended for the information to be passed along before you
click the “forward” bu on.

MESSAGE BOARD NETIQUETTE AND GUIDELINES

When posting on the Discussion Board in your online class, you should:

• Make posts that are on topic and within the scope of the course material.
• Take your posts seriously and review and edit your posts before sending.
• Be as brief as possible while s ll making a thorough comment.
• Always give proper credit when referencing or quoting another source.
• Be sure to read all messages in a thread before replying.
• Don’t repeat someone else’s post without adding something of your own to it.
• Avoid short, generic replies such as, “I agree.” You should include why you agree or add to
the previous point.
• Always be respectful of others’ opinions even when they differ from your own.
• When you disagree with someone, you should express your differing opinion in a respectful,
non-critical way.
• Do not make personal or insulting remarks.
• Be open-minded.

BHCI/General Education/ Furaida A. Tiking

6
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

COURSE DESCRIPTION

Purposive communication is about writing, speaking and presenting to different

audiences and for various purposes.
(COMO 20 s 2013)

Purposive communication is a three-unit course that develops students’ communicative

competence and enhances their cultural and intercultural awareness through multimodal
tasks that provide them opportunities for communicating effectively and appropriately to a
multicultural audience in a local and global context. It equips students with tools for critical
evaluation of a variety of texts and focuses on the power of language and the images to
emphasize the importance of conveying messages responsibly. The knowledge, skills and
insight that students gain from this course may be used in their academic endeavors, their
chosen disciplines, and their future careers as they compose and produce relevant oral,
written, audio-visual and/or web-based output for various purposes.

COURSE CODE: GE 5

COURSE TITLE: PURPOSIVE COMMUNICATION

COURSE CREDIT: 3 units lecture ( 54 hours/ semester)

PLACEMENT: 1stYear, 1st Semester

BHCI/General Education/ Furaida A. Tiking

7
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

COURSE OUTCOMES:
At the end of the course and given simulated condition/situation, the student can:
Knowledge:
1. Describe the nature, elements and functions of verbal and non-verbal communication in
various and multicultural contexts.
2. Explain how cultural and global issues affects communication
3. Determine culturally appropriate terms, expression, and images
4. Evaluate multimodal text critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.

Skills
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target
audience in local settings using appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expression
and gestures
4. Write and present academic papers, papers using appropriate tone, style, conventions, and
reference styles

Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world

BHCI/General Education/ Furaida A. Tiking

8
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

LEARNING CONTENT

INTRODUCTION

• Course overview
• Netiquette/ Online behavior

MODULE I. Communication Process and Its Components

1. Nature of Language
2. The Communication Process and Its Components
3. Principles of Communication
4. Communication Ethics
5. Models of Communication

MODULE II. Globalization and Global Communication

1. Globalization and global communication

2. Impact of globalization on communication

MODULE III. Local and Global Communication in Multicultural Setting

1. A World of Diversity
2. The Global Community
3. Cultural Awareness and Sensitivity
4. Gender Sensitivity
5. Political Correctness

MODULE IV. Varieties and Registers of spoken and written language

1. Language Varieties
2. Language Registers

MODULE IV. Evaluating Messages Multi-modal texts

1. What is the message?

2. The Reader and the Audience
3. Ways used to Convey Messages from Various Texts Read

BHCI/General Education/ Furaida A. Tiking

9
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE V. Communication and Technology

1. Communication aids and strategies using tools of technology

MODULE VI. Communication for Various Purposes

1. Purposes of Communication
2. Public Speaking
3. Interview

MODULE VII. Communication in the Workplace

1. Workplace Communication
2. Business Letters

BHCI/General Education/ Furaida A. Tiking

10
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

A. REQUIREMENTS AND ASSESSMENT

• Activities per Module

• Group Report thru video presentation/recording
• Quiz, Assignment thru E-mail/Online App

B. GRADING SYSTEM

• Recitation
• Quiz,
• Assignment
• Course Output/Activity
Individual
Group
Total 50%
Major Exams (Mid/Fin) 50%
100%

REFERENCES:

1. https://www.rysec.org/10-basics-of-ethical-communication/
2. https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development-
28172.html
3. https://www.education.vic.gov.au/school/teachers/teachingresources/discipline/english/iteracy/
readingviewing/Pages/litfocusmultimodal.aspx#:~:text=%20texts,writte%20language%2C%20and
%20spatial%20modes.
4. Alata, Elen Joy P.,Blanco-Hamada, Irene & Lim, Jonna Marie A. Purposive Communication.
Manila, Philippines. REX Publishing.

BHCI/General Education/ Furaida A. Tiking

11
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE I
Communication Process and Its Components

Nature of Language

To commence the lesson, here are some interesting questions for you; What do people use in
communication? … What is language? ... Is language only used by humans? If yes, then how
about animals? What do they use in communication?

Together with the creation of human life is the creation of a wonderful and dynamic
human capacity, the Language. Animals are said to be able to communicate with each other.
Whales sing, wolves howl, dogs bark, and birds chirp. The sounds these creatures produce
often reflect the state of their emotions. While it may be true that animals communicate, only
human beings are truly capable of producing language.

What exactly is language?

Linguists agree that a language can be only called language if it has a system of rules(also
known as grammar), a sound system (also known as phonology), and a vocabulary (also known
as lexicon).

Why do humans understand each other using language?

When human use language, they can understand each other because they belong to the same
speech community, in which they share the same set of rules in the language system.

Language Acquisition and Language Learning

While growing up, people acquire the language used by those in the same community ｰ same
speech community. This is the process of language acquisition. Languages acquired while growing up
are know as mother tongues, which may also be referred to as first languages (L1).

Other than the first language, there are other languages that are needed for various reason.
These other languages are referred to as second languages (L2). People learn their L2 in school or on
their own. This is the process of language learning.

In our interaction with other people, our languages come into contact with their language,
resulting in language change. Language change is a natural behavior of language.

BHCI/General Education/ Furaida A. Tiking

12
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬 Activity no. 1

Answer the following:

1. What makes human language differ from animal language? Support your answer. (6pts.)
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

2. Using a T-chart, differentiate the following: (6 pts each)

a. Language Acquisition and Language Learning b. L1 and L2

Language Acquisition Language Learning L1 L2

• • • •
• • • •
• • • •
• • • •
• • • •

3. What happens after a language comes into contact with another? Briefly explain. (2 pts.)

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

BHCI/General Education/ Furaida A. Tiking

13
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Communication Process and Its Components

In the previous lesson you learned what language is and its nature. You also learned that
language plays a major role in communication. But what is communication?
What is communication?

Communication is from Latin word commūnicāre, meaning "to share". It is the act of
conveying meanings from one entity or group to another through the use of mutually
understood signs, symbols, and semiotic rules.

Individuals define communication in varied ways. These definitions imply that the way
people define communications influences how they think and behave towards other people.
There are various types of communication upon which linguists and experts agree describe its
nature. These types can be divided according to mode, context, and purpose and style.

According to Mode
• Verbal Communication
-the use of language to transfer information through speaking or sign language.

• Non-Verbal Communication
- the use of body language, gestures and facial expression to convey information to
others, it can be used both intentionally and unintentionally.

• Visual Communication
-Is the conveyance of ideas and information informs that can be seen.
-takes place through pictures, graphs and charts, as well as through signs, signals, and
symbols.
•
According to Context
• Intrapersonal Communication
-Intra –means “within” or “inside”
-communication to oneself
-some label it as self or inner talk, inner monologue, or inner dialogue

• Interpersonal Communication
-the latin prefix inter-means between or among together.
-communication between two or more people.

• Extended Communication
-communication that involves the use of electronic media

BHCI/General Education/ Furaida A. Tiking

14
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

• Organizational Communication
-communication within or outside the organization

• Intercultural Communication
- communication between or among people having different linguistic, religious,
ethnic,social, and professional background

💬 Activity no. 2

Identify the types of communication of the following scenarios, then justify your
answer. Write your answers on the space provided.

_______________1.A long conversation between a long lost friends.

__________________________________________________________________________
_______________2.Filipinos twitch their lips in pointing something.
__________________________________________________________________________
_______________3.No smoking sign on the wall.
__________________________________________________________________________
_______________4. The teachers of 5 institution attended a seminar for their advancement
__________________________________________________________________________
_______________5.Ms. Laurel talks gay-lingua with her gay friends.
__________________________________________________________________________
_______________6.OK signs in other culture pertains to sexual insult.
__________________________________________________________________________
_______________7.Selling second hand clothes through Facebook live.
__________________________________________________________________________
_______________8.Shaking hands firmly in an interview.
__________________________________________________________________________
_______________9.She said to herself, “This is not what I deserve.”
__________________________________________________________________________
_______________10.The head of each department expressed their sentiments to their new
CEO.
__________________________________________________________________________

BHCI/General Education/ Furaida A. Tiking

15
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

General Principles of Effective Communication

Since communication is a two-way process, it is important that you know the principles to be
observed to make it effective.

For both oral and written communication, you should be able to apply the following principles:

1. Know your purpose in communicating.

2. Know your audience.
3. Know your topic.
4. Adjust your speech or writing to the context of the situation.
5. Work on the feedback given to you.

Principles of Effective ORAL Communication

1. Be clear with your purpose. You should know by heart your objective in
communicating.
2. Be complete with the message you deliver. Make sure that your claims are supported
by facts and essential information.
3. Be concise. You do not need to be verbose or wordy with your statements. Brevity in
speech is a must.
4. Be natural with your deliver. Punctuate important words with the appropriate gestures
and movements. Exude a certain degree of confidence even if you do not feel
confident enough.
5. Be specific and timely with your feedback. Inputs are most helpful when provided on
time.
Principles of Effective WRITTEN Communication (7 Cs)

1. Be clear. Be clear about your message. Always be guided by your purpose in

communicating.
2. Be Concise. Always stick to the point and do not beat or run around the bush. Be brief
by focusing on your main point.
3. Be concrete. Support your claims with enough facts. Your readers will easily know if
you are bluffing or deceiving them because there is nothing to substantiate your claim.
4. Be correct. It is important that you observe grammatical correctness in your writing.
Always have time to revise and edit your work. Even simple spelling errors may easily
distract your reader.
5. Be coherent. Your writing becomes coherent only when you convey logical message.
The ideas should be connected to each other and related to the topic. Make sure that

BHCI/General Education/ Furaida A. Tiking

16
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

you observe sound structure that will present a smooth flow of your ideas. Use
transitional or cohesive devices so that the ideas cohere with one another.
6. Be complete. Include all necessary and relevant information so that the audience will
not be left wanting of any information. Always place yourself in the shoes of the
audience, who is always interested to receive new information.
7. Be courteous. The tone of your writing should be friendly and appropriate. Avoid any
overtone/undertone or insinuation to eliminate confusion and misinterpretation.

Ethics of Communication
Here is a list of ethical communication developed by Lewis, J. Consider this 10 list of
basic ethical communication as basics as ideals — ideals, in the sense that we all fall short of
meeting these at some times, and yet we can continue to improve. One of the goals of
belonging to an Ethical Society is to get support for learning to live more in accord with our
ideals!

10 of Ethical Communication

1.Seek to “elicit the best” in communications and interactions with other group members.
2.Listen when others speak.
3.Speak non-judgmentally.
4.Speak from your own experience and perspective, expressing your own thoughts, needs,
and feelings.
5.Seek to understand others (rather than to be “right” or “more ethical than thou”).

6.Avoid speaking for others, for example by characterizing what others have said without
checking your understanding, or by universalizing your opinions, beliefs, values, and
conclusions, assuming everyone shares them.

7.Manage your own personal boundaries: share only what you are comfortable sharing.

8.Respect the personal boundaries of others.

9.Avoid interrupting and side conversations.

10.Make sure that everyone has time to speak, that all members have relatively equal “air
time” if they want it.

BHCI/General Education/ Furaida A. Tiking

17
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬 Activity no. 3

Answer the following questions:

1. Why is it important to have a code of conduct or a code of ethics? Briefly explains. (5 pts.)
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

2. Watch on Youtube the whole speech of Kim Chiu on ABS-CBN’s shut down.
a) Do you think the 5 principles of effective oral communication were followed? Which
one were followed? Which one were not? Support your answer.
b) What advice would you give to make the speaker more effective?

Observe the 7Cs of effective written communication in writing your answers. (20pts)

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

BHCI/General Education/ Furaida A. Tiking

18
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Communication Models

In the earlier lesson, you learned about the types of communication and its categories. In this
lesson, you will review the nature of communication process and some important
communication models.

Communication Models explains how the communication process works. By knowing

how the process you will be able to make the communication effective and successful.

💬 Activity no. 4

Examine the communication model below.

💬A. List down the elements of communication found in the communication model.

________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________
________________________________________ ________________________________________

BHCI/General Education/ Furaida A. Tiking

19
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

There are many conceptual models of human communication but in this lesson, you will only
be exposed to only four:

1) Aristotle’s model
• Classical rethoric dates back to ancient Greece during the time of great rhetoricians.
• Aristotle emphasized that there are three variables in the communication process:
speaker, speech and the audience.
• Linear and inactive model

2) Laswell’s model
• 1948
• similar to Aristotle’s model
• Harold Dwight Laswell begin the model with the communicator (who) sending out the
message (what) using a medium (which channel) for a receiver (to whom) experiencing
an effect (with what effect) afterwards.
• Linear model

3) Shannon Weaver’s model

• 1949
• ‘mother of all communication model”
• Claude Elwwod Shannon and Warren Weaver conceptualized the model, composed of
Sender (Information source), Encoder (Transmitter), Channel, Decoder (Reception),
Receiver (Destination), adding other components such as noise and feedback.
• Non-Linear model

4) Berlo’s model
• 1960
• most well known communication model
• David Berlo was called as SMCR which stands for sender of the message, sent
through a channel or medium to a receiver.
• Each of the major variables involved must meet certain components to be effective.
• Linear model

BHCI/General Education/ Furaida A. Tiking

20
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬B. Illustrate the 4 communication models with its elements and variables. Use the sheets provided
for your illustrations.

BHCI/General Education/ Furaida A. Tiking

21
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

BHCI/General Education/ Furaida A. Tiking

22
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE II
Intercultural and Global Communication

Have you encountered the term globalization? What do you think is it relationship with
communication?

Globalization is often encounter today. It is the word used to describe the growing
interdependence of the world’s economies, cultures, and populations brought about by cross-
border trade in goods and services, technology, and flows of investment, people and
information.

This term is associated with realities outside the territories of nation-states. Almost all
countries are engaged in this phenomenon. Because of this, we need to understand exactly
what it is, and more importantly how it impacts communication.

Impacts of globalization on communication

Connecting with people on the other side of the world is now much easier than it was a
few years ago. Satellites, fiber-optic cables and the internet make it effortless to share
information with those in different time zones and locations. Global communication is directly
affected by the process of globalization, and helps to increase business opportunities,
remove cultural barriers and develop a global village. Both globalization and global
communication have changed the environmental, cultural, political and economic elements of
the world.

Increased Business Opportunities

Many companies today hire employees that are located in other countries. Using
communication vehicles such as video calling make it simple to converse with colleagues
across the globe, almost making it feel as if they are in the same room. Technology also
makes it easier to connect with suppliers and customers all over the world, and to streamline
those relationship through improves ordering, shipment tracking and so on. With this kind of
communication technology, many businesses are able to take advantage of opportunities in
different countries or cities, improving the economic outlook on a global level.

Thanks to global communications, information itself can be transferred as a valuable

business asset from one country to another. This has the effect of making everyone's operations
more modern and efficient, regardless where they are located.

BHCI/General Education/ Furaida A. Tiking

23
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Fewer Cultural Barriers

Many people perceive culture to be the root of communication challenges. When
people from two different cultures try to exchange information, the way they speak, their body
language or their mannerisms can be interpreted differently by the other person. The way
people approach problems and how they participate in communities is all influenced by
culture.
Globalization has made it possible, for example, for someone in Japan to understand how
someone in the U.S. goes about their day. With television and movies, cultural barriers are
becoming less prevalent. Being able to communicate effectively and frequently with colleagues or
friends across the planet helps people understand each other’s cultures a little better.

Creation of a Global Village

You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan.
Affected both by globalization and global communication, the global village is created when
distance and isolation no longer matter because people are connected by technology. Wide-
spread telephone and internet access have been life-changing for many people across the
world, especially those in developing countries. Many are now enrolling in universities across
the world without having to leave their desk chair. Virtual assistant jobs are becoming
commonplace, where employees from developing countries work with companies in North
America or Europe, providing administrative support and other business services that can
easily be conducted over the phone or via the internet.

Globalization and global communication have made it easier to see people on the other side
of the world as a neighbor, instead of a stranger from a faraway land. There is so much knowledge
about other countries and cultures available online, that it’s no longer a complete mystery.

BHCI/General Education/ Furaida A. Tiking

24
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Activity no. 5

Organize yourself into groups of three (triad) and brainstorm the following questions.
Write your answers on the space provided and do a podcast of your answers and
upload it to the page. (25 pts)

1. In what specific ways does globalization affect communication?

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
__________________________________________________________________________

2. What are the things that people do now which could not be done before globalization? Cite
2-3 examples.
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
__________________________________________________________________________

3. Are the effects of globalization on communication positive or negative? Support your

answers.
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

BHCI/General Education/ Furaida A. Tiking

25
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE III
Local and Global Communication in Multicultural Setting

A World of Diversity

You live in a world where billions of people exist together and have the advantage of
technology, to be connected and learn anything you want by the click of a button. The
diversity of religion, race, gender, culture and etc. are things that are bound to be different
from person to person that you meet.

Our world is not just modern, it is diverse. The diversity that we have is what makes our
relationship with one another unique and beautiful. We have so much to learn and so much
love and understanding to share with one another. This is what our world needs. We don’t
need everyone to be the exact carbon copy of one another. We should instead embrace and
celebrate how special and different we already are. Doing otherwise and not appreciating how
vital diversity is in our life should be a thing of the past. We should refrain from
overgeneralizing people because everyone is a unique individual, take time to see the
diversity of people in your own life.

Global community
- refers to the people or nations of the world, considered as being closely connected by
modern telecommunications and as being economically, socially, and politically
interdependent.

Examples:
✘ Major offices and some homes linked with optical fiber systems (WiFi)
✘ Global multimedia services
✘ Satellite transmissions

BHCI/General Education/ Furaida A. Tiking

26
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Cultural Awareness and Sensitivity

What is cultural awareness?

- is knowing that there are multiple different cultures based on religion, ethnicity, nationality,
and other factors that have different attitudes and outlooks.

What is cultural sensitivity?

- involves accepting those differences without insisting your own culture is better , or that
everyone should do it your way (Sherman, 2018)

Cultural awareness & sensitivity guidelines

1. View human difference as positive and a cause for celebration;

2. Have a clear sense of your own ethnic, cultural, and racial identity;
3. Be aware that in order to learn about others, you need to understand and be prepared
to share your own culture;
4. Be aware of your own discomfort when you encounter differences in race, color,
religion, sexual orientation, language, and ethnicity;
5. Be aware of the assumptions that you hold about people of cultures different from your
own;
6. Be aware of your stereotypes as they arise and develop personal strategies for
reducing the harm that they cause;
7. Be aware of how your cultural perspective influences your judgments about what
appropriate, normal, or superior behaviors, values, and communication styles are;
8. Accept that in cross-cultural situations, there can be uncertainty, and that uncertainty
can make you anxious. It can also mean that you do not respond quickly and take the
time needed to get more information;
9. Take any opportunity to put yourself in places where you can learn about differences
and create relationships; and
10. Understand that you will likely be perceived as a person with power and racial privilege
(or the opposite), and that you may not be seen as unbiased or as an ally.

Gender Sensitivity
-refers to the aim of understanding and taking account of the societal and cultural factors
involved in gender-based exclusion and discrimination in the most diverse spheres of public
and private life.

BHCI/General Education/ Furaida A. Tiking

27
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Gender-sensitive language
- is the realization of gender equality in written and spoken language. It is attained when
women and men and those who do not conform to the binary gender system are made
visible and addressed in language as persons of equal value, dignity, integrity, and respect.

Some Gender-neutral words

• ancestors, forebears (instead of forefathers )

• Artifical, manufactured (instead of man-made )
• Average/ordinary person (instead of common man )
• Chair, chairperson, coordinator (instead of chairman )
• Courteous, cultrues (instead of ladylike )
• First-year student (instead of freshman )
• Flight attendant (instead of stewardess )
• Human resources (instead of manpower )
• legislator, representative (instead of congressman )
• Mail carrier, letter carrier, postal worker (instead of mailman, postman )
• people, human beings (instead of mankind )
• person, individual (instead of man )
• Police officer (instead of policeman )
• Solidarity (instead of brotherhood )
• To operate, to cover, to staff (instead of to man )

Political Correctness
- is used to describe language, policies, or measures that are intended to avoid offense or
disadvantage to members of particular groups in society.

Some words that may be used for political correctness are as follows:

• academic dishonesty (instead of cheating )

• aesthetically challenged (instead of ugly )
• colored (instead of negra )

BHCI/General Education/ Furaida A. Tiking

28
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

• differently abled (instead of disabled )

• drug dependent (instead of drug addict )
• dysfunctional family (instead of broken home )
• economically marginalized (instead of poor )
• elderly, senior (instead of old )
• ethnically disoriented (instead of dishonest )
• hearing impaired (instead of deaf )
• Informal settlers (instead of squatters )
• Intellectual disability, intellectual development (instead of mental retardation )
• Intellectually impaired (instead of stupid )
• Morally challenged (instead of a crook )
• Nondiscretionary fragrance (instead of body odor )
• Outdoor urban (instead of homeless )
• People of mass (instead of fat )
• Rape survivor (instead of rape victim )
• sexually dysfunctional (instead of perverted )
• Socially misaligned (instead of psychopath )
• Technologically challenged (instead of computer illiterate )
• Vertically challenged (instead of short )
• Visually challenged (instead of blind )

BHCI/General Education/ Furaida A. Tiking

29
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬 Activity no. 6

Self-reflection

1. Have you used man or men or words containing one of them to refer to people who may be
female? If so write it down, then consider substituting another word. If no, then think
hypothetically. (2pts)
__________________________________________________________________________
__________________________________________________________________________
2. If you have misidentified someone’s gender, what would be the appropriate thing to to do?
(3pts)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

3. Do you think any occupational stereotypes is still appropriate? Support your answer. (3pts)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

4. What is your attitude towards people who have a different culture from yours? (3pts)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

5. What’s your takeaway on racism, sexism and discrimination? (4pts)

__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

BHCI/General Education/ Furaida A. Tiking

30
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE IV
Varieties and registers of spoken and written language

During your senior high school, you must have encountered the term World English
(WE) or varieties of English in class.

Varieties of English
.
WE actually stands for the localized varieties of English as they are used and spoken
in certain areas.

In the Asian context, the concept was introduced by Braj Kachru. The Three Concentric
Circles of English.

• The Expanding Circle

-Foreign Language

• The Outer Circle

-2nd Language

• The inner Circle

-Native Speaker
-1st Language

These varieties have their own grammatical, lexical, and a syntactic features and should not
be considered as errors.

Intercultural communication plays an important role in achieving effective communication.

BHCI/General Education/ Furaida A. Tiking

31
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Registers of Language

What is a register?

According to Nordquist (2018), a register is:

➢ defined as the way a speaker uses language differently in different circumstances
➢ - determined by factors as social occasion, context, purpose, and audience
➢ - determine the vocabulary, structure, and some grammar in one’s writing and even in
one’s oral discourse.

5 distinct registers (nordquist, 2018)

1. Frozen
- it refers to historic language or communication that is intended to remain unchanged, like a
constitution or a prayer.

Examples: The Holy Bible, The United States Constitution, The Bhagavad Gita, and Romeo
and Juliet

2. Formal
- is used in professional, academic, or legal settings where communication is expected to be
respectful, uninterrupted, and restrained. Slang is never used and contractions are rare.

Examples: a TED talk, a business presentation, the Encyclopedia Brittanica , and Gray ’ s
Anatomy by Henry Gray

3. Consultative
- is used in conversation when they are speaking with someone who has specialized
knowledge or who is offering advice. Tone is often respectful (use of courtesy titles), but may
be more casual if the relationship is longstanding or friendly.

Examples: the local TV news broadcast, an annual physical examination, a service provider
like a plumber

4. Casual
- is used when they are with friends, close acquaintances and co-workers, and family.

Examples: a birthday party, a backyard BBQ

BHCI/General Education/ Furaida A. Tiking

32
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

5.Intimate
- is reserved for special occasions, usually between only two people and often in private

Examples:
an inside joke between two college friends or a word whispered in a lover’s ear

Language registers are classified as:

1. Formal Language Register

- is more appropriate for professional writing and letters to a boss or a stranger
- is impersonal, meaning, it is not written for a specific person and without emotion

Examples:
a. business letters e. official speeches
b. letters of complaint f. announcements
c. some essays g. professional e-mails
d. reports

2. Informal Language Register

- is conversational and appropriate when writing to friends and people you know very well.

Examples:
a. personal e-mails
b. phone texts
c. short notes
d. friendly letters
e. most blogs
f. diaries and journals\

3. Neutral Language Register

- is not necessarily formal or informal.
- is used to delvier facts.

Examples:
a. reviews
b. articles
c. some letters
d. some letters
e. technical writing

BHCI/General Education/ Furaida A. Tiking

33
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬 Activity no. 7

Watch news on BBC and CNN International. Compare the twp varieties of English upu
listened to, Make a list of vocabulary items that each variety users and provide their
counterparts.

BBC (British English) CNN International (American English)

Gather text samples (e.g. article, speech or social media posts) that manifest the style
features below. Write details on the corresponding column.

Sample Title Author

Frozen
Formal
Consultative
Casual
Intimate

BHCI/General Education/ Furaida A. Tiking

34
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE V
Evaluating Messages Multimodal texts

Unlike in the past, communicating with others is usually confined to face-to-face

interactions, using a singular means of communication. The advent of technology though has
brought about far more complex and diverse ways of communicating and influencing others.
Hence, it is important that you are equipped with the knowledge and skills to efficiently and
effectively understand and communicate your ideas, values and cultures across ages, races,
religion and region.

Multimodal is the combination of two or more of these modes to create meaning.

A text may be defined as multimodal when it combines two or more semiotic systems.

• Linguistic:  vocabulary, structure, grammar of oral/written language

• Visual: colour, vectors and viewpoint in still and moving images
• Audio: volume, pitch and rhythm of music and sound effects
• Gestural: movement, facial expression and body language
• Spatial: proximity, direction, position of layout, organisation of objects in space

Each individual mode uses unique semiotic resources to create meaning. (Kress, 2010)

BHCI/General Education/ Furaida A. Tiking

35
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬 Activity no. 8

You will watch a TV commercial. As you watch the video, answer the ff. questions:

1. What is the message?

__________________________________________________________________________
__________________________________________________________________________

2. What is the purpose of the message?

__________________________________________________________________________
__________________________________________________________________________

3. How is the message conveyed by the text and/ or video?

__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

4. What did you feel while and after watching the commercial? Cite the scene/s that
elicited the feeling/s that you’ve mentioned?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

5. What is the target audience of the message?

__________________________________________________________________________
__________________________________________________________________________

6. What modes were used in presenting the message?

__________________________________________________________________________
__________________________________________________________________________

7. Do you think it effectively integrate the different modes in conveying it message?

Support your answer.
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
engpc6-191202084354

BHCI/General Education/ Furaida A. Tiking

36
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE V
Communication and Technology

Communication aids and strategies using tools of technology

We now live in a world where communicating to different kinds of people from different
places has become possible in just a click of button. Technology, specifically your access to
the internet, has allowed you to connect to individuals or groups who are miles away from
you. Technology tools in communication such as social networking sites, for example, are
used to connect to distant family and relatives or old friends, to meet new ones, or to share
the most trivial to the most important information or ideas. Such power in your hands also
entails great responsibility. You are responsible in understanding and learning more about the
cultural differences between and among cultures in order for you to communicate effectively
to anyone regardless of his or her culture or social background.

With the rapid rise and spread of internet connectivity, the old forms of communication
have given way to new ones that makes communication easier and faster.

Your generation has always been labeled as the “digital natives”-individuals who were born
and raised in a world of gadgets, computers and internet. Now, you will be tested if you are
truly a digital native.

BHCI/General Education/ Furaida A. Tiking

37
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬 Activity no. 9

Below is a list of technological tools that can be used in communication. For each listed, provide a
sample for each online communication tool and its benefits and disadvantages as a
communication tool

Online Sample Site/ App/ Benefits in Disadvantages

Communication Tool Software Communication
Video conferencing

Chats

Forums

Voice over IP

email

BHCI/General Education/ Furaida A. Tiking

38
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE VI
Communication for Various Purposes

Purposes of Communication

1. Informative
- the main purpose of informative or expository communication or writing is to simply convey
information factually.
- its goal is to input new learning, enhance prior knowledge, confirm a concept, alleviate
comprehension of an idea, or explain a process or procedure.

Tips in doing an informative presentation

a) Stick to the facts.
b) Avoid repetition.
c) Make it clear.

2. Persuasive
- in writing, it is pushing across an idea and convincing peopleor readers to support the idea
you want to convey

Examples:
✘ TV commercials
✘ Periodical advertisements
✘ billboards

Tips in doing a persuasive presentation

a) Be objective, but subjective.
b) Use your brain, not your heart.
c) Cite, cite, cite.

3. Argumentative
- tries to make listeners/readers believe that your idea is better based on the various reasons
that you have at hand
- it is logical and reasoned way to demonstrate one’s point of view, belief, conclusion, or
position

Examples:
✘ Debate
✘ Meetin’ de avance

BHCI/General Education/ Furaida A. Tiking

39
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Tips in doing an argumentative presentation

a) It is a one way debate.
b) Move the reader to action.
c) End with a punch.

Public Speaking
-a way of making your ideas public of sharing them with other people and of influencing other
people.

Three major differences between conversation and public speaking (lucas, 2015):

1. Public speaking is more highly structured.

2. Public speaking requires more formal language.
3. Public speaking requires a different method of delivery.

Several ways of delivering a speech

1. A read speech or reading from a manuscript is the word-for-word iteration of a written

message.

2. The memorized speech is the recitation of a written message that the speaker has
memorized.

3. An impromptu speech is not rehearsed. This type of speaking is a presentation of a short

message without prior preparation.

4. An extemporaneous speech is the presentation of a planned and rehearsed speech using

minimal notes.

Guidelines on writing a speech (Lucas, 2015)

1. Focus on your topic.

2. Develop your topic.
3. Organize your speech.
➢ Introduction
➢ Body
➢ Conclusion

Elements for a good delivery

1. Volume

BHCI/General Education/ Furaida A. Tiking

40
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

2. Pitch
3. Rate
4. Pauses
5. Vocal variety
6. Pronunciation
7. Articulation
8. Movement
9. Gestures
10. Eye contact

6 ways to turn nervousness from a negative force into a positive force (lucas, 2015)

1. Acquire speaking experience

2. Prepare, prepare, prepare.
3. Think positively.
4. Use the power of visualization.
5. Know that most nervousness is not visible.
6. Do not expect perfection.

Pieces of advice (Lucas, 2015)

a) Be at your best physically and mentally.

b) As you are waiting to speak, quietly tighten and relax your leg muscles, or squeeze
your hands together and then release them.
c) Take a couple of slow, deep breaths before you start to speak.
d) Work specially hard on your introduction. Once you get through it, you will be sailing
smoothly the rest of the way.
e) Concentrate on communicating with your audience rather than on worrying about your
stage fright.

BHCI/General Education/ Furaida A. Tiking

41
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Interview
-is a two-party interaction in which at least one party has a specific, serious purpose and that
usually involves the asking and answering questions.

Characteristics of an interview:

a) Interviews always involve two parties.

b) Interviewing is always purposeful.
c) There is focus on asking and asnwering questions.

Planning an interview (adler, 2012)

a) Define the goal.

b) Identify and analyze the other party/respondent.
c) Prepare a list of topics.
d) Choose the best interview structure.
e) Consider possible questions.
f) Arrange the setting.

Conducting an interview (adler, et al., 2012)

a) Open with a greeting and an orientation.

b) Perform several tasks during the question-and-answer phase of
c) the discussion.
d) Close with a satisfactory conclusion.

Guidelines for both the interviewer and interviewee in the conduct of an interview:

A. Formally inform that you will be conducting or attending an interview.

B. Being punctual is key in making a good impression.
C. Dress to impress.
D. Always start with a strong handshake.
E. Color your words with kindness.
F. Avoid unnecessary stories.
G. Do not lose eye contact during the interview.
H. The magic word is thank you.

BHCI/General Education/ Furaida A. Tiking

42
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Activity no. 10

Virtual Speaker (Memorized Speech)

Compose a speech with a given purpose (assigned by your instructor) and do the
following:

1. Using your phone’s front camera, make a recording of yourself reciting your speech.
2. Observe your pronunciation of the words bad enunciation of the sounds as well as your
movements.
3. Follow the principles on effective oral communication as well as the 7Cs.
4. You can keep recording until you’re satisfied with your recording.
5..Post it on the group page.

Your instructor will give you further instruction.

BHCI/General Education/ Furaida A. Tiking

43
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

MODULE VII
Communication in the Workplace

Workplace Communication
-is a discipline of its own that is unlike academic or scholastic writing.
-serves specific purposes for particular individuals, groups, organizations, or departments.

3 things to consider in communicating in the workplace :

1) Purpose

a) Am I writing primarily to create a record, to request/provide information, or to persuade?

b) What am I trying to say?

2) Audience (Searles, 2014)

a) Who will read what I have written?

b) What are their job titles and/or areas of responsibility?
c) What do they already know about the specific situation?
d) Why do they need this information?
e) What do I want them to do as a result of receiving it?
f) What factors might influence their response?

Broad categories of workplace communication

a) Upward Communication - from your position to an audience above you in the job
hierarchy
Example: a response to a letter from your manager

b) Lateral Communication- between you and an audience within your level of hierarchy
Example: a phone call to/from a co-worker you are collaborating with

c) Downward Communication - from your position to an audience below you in the job
hierarchy
Example: an oral reminder to a trainee

d) Outward Communication - between you and a company that you do business with or an
audience outside your workplace
Example: a letter of inquiry addressed to a supplier regarding adelivery to your office

BHCI/General Education/ Furaida A. Tiking

44
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

3) Tone

- it will set how your target audience will accept what you are trying to say.
- you do not have to sound tough, demanding, or condescending in your discourse especially
in sensitive subjects or issues.

2 kinds of approaches (searles, 2014)

Writer-Centered Reader-Centered

• I’d be happy to assist you with your • If you have any concern, I’d be happy
concern. to assist you.

• We will send you a copy of your • The copy you requested has already
request... been sent…

• I’m happy to let you know... • You will be glad to know that....

Positive and Negative Contents

• I cannot process your request for a • Your request for a credit in your
credit in your account unless it been • has been investigated.
investigated by the fraud department. • You may visit us daily before 5:00 PM.
• We are closed after 5:00 PM daily. • Please be advised that you can expect
• Wait for our call regarding your a call from us regarding your concern.
concern.

Workplace communication will fail the ethics test if it is corrupted by any of the
following tactics (Searles, 2014):

1. Suppression of information.
2. Falsification or fabrication.
3. Overstatement of understatement.
4. Selective misquoting.
5. Subjective wording.
6. Conflict of interest.
7. Withholding information.
8. Plagiarism

BHCI/General Education/ Furaida A. Tiking

45
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Business Letters

“ Business writing refers to memorandums, reports, proposals, e-mails, and other

forms of writing used in organizations to communicate with internal and external audiences.
Business writing is a type of professional communication. Also known as business
communication and professional writing (Nordquist, 2017). ”

“ Writing business correspondence like letters and memos is a skill or potential that
must be developed and possess by a person regardless by his work, profession, or
specialization (Mosura, et al., 199). ”

Parts of a business letter

1. Heading - includes the return address and the date on the last line.

Example:

Brent Hospital & Colleges Inc.

Cawa-cawa, Zamboanga City
90123456
[email protected]

January 1, 2021

2. Inside address/Recipient’s address - contains the name to which the letter is written and
addressed.

Example:

DR. VICTORIA B. MARTINEZ

Principal
St. Anthony Integrated School
Quezon City

3. Salutation - is the greeting part that is written in a polite and courteous

manner followed by a comma (,) or a colon (:)

Example:

Mr.(name)/Mrs. (name), Miss (name): Dear Dr. (name):

Sir (name), Madame (name): Dear Rev. (name):
Dear Sir (name), Dear Madame (name): To whom it may concern:

BHCI/General Education/ Furaida A. Tiking

46
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

4. Body of the letter

- contains the main purpose of the letter, the very reason for writing. It is very important that
the body of the letter be written in a straightforward, simple, and coherent manner.

Example:

The undersigned would like to request your good office to grace her an interview
with the one in-charge on the Human Resource Management in your respected
company. This is in line with the expansion that our business is going to have whether
we can consider your business as one of our partners. These all will be depending on
the result of our somehow quick survey and study with your company

“The undersigned is fervently hoping for your favorable response. ”

5. Complimentary closing
- is the polite yet business-like ending of the letter. This ends with a comma (,).

Example:
Sincerely yours, Very sincerely,
Truly yours, Very sincerely yours,
Respectfully yours, Very respectfully yours,
Much obliged, Very much obliged,

6. Signature block - the name of the sender is written on the first line, then his/her
position on the next line. It is expected that the sender will put his/her signature above his/her
name.

Example:

BHCI/General Education/ Furaida A. Tiking

47
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Formats of a business letter

1. Block. - positions all the parts if the letter to the left, single space, and justified.

2. Modified Block.- all parts of the letter are tabbed on the left, single space, and justified
except the heading and the closing which are tabbed in the center.

3. Semi-block -the paragraphs are indented instead of placing them all on the left. Heading is
on the center , and the date cam be placed in the right side three spaces after the heading.
The recipient’s address is on the left, and the closing on the right

Block Modified Block

BHCI/General Education/ Furaida A. Tiking

48
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Semi-block

Frequently written business letters

1. Letter of Request

BHCI/General Education/ Furaida A. Tiking

49
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

2. Letter of Inquiry

3. Letter of Order

BHCI/General Education/ Furaida A. Tiking

50
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

4. Letter of Acknowledgment

5. Letter of Complaint/Claim

6. Letter of Adjustment

BHCI/General Education/ Furaida A. Tiking

51
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

💬 Activity no. 11

Business Writing

Form yourselves into groups of three members. Compose a business letter (assigned
by your instructor), follow the guidelines below:

1. Compose your business letter.

2. Write your draft below.
3. Send it to this email [email protected]
4. With the subject : (surnames and type of business letter)
5. Observe the 7Cs.

__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

BHCI/General Education/ Furaida A. Tiking

52
 Episcopal Diocese of Southern Philippine
BRENT HOSPITAL AND COLLEGES INCORPORATED
R.T Lim Boulevard, Zamboanga City
GENERAL EDUCATION DEPARTMENT

Activity no. 12

Mock Interview

Prepare for a virtual job interview. Refer to the guidelines given by your instructor and
give your best shots!

Your instructor will give further instruction.

BHCI/General Education/ Furaida A. Tiking

53