State Bank of India

Central Recruitment & Promotion Department

Corporate Centre, Mumbai
Phone: 022-22820427; Fax: 022-22820411; E-mail: [email protected]

RECRUITMENT OF SPECIALIST CADRE OFFICERS ON REGULAR BASIS

ADVERTISEMENT NO: CRPD/SCO/2021-22/12
ONLINE REGISTRATION OF APPLICATION & PAYMENT OF FEES: FROM 13.08.2021 TO 02.09.2021
State Bank of India invites Online application from Indian citizen for appointment to the following post.
Candidates are requested to apply online through the link given on Bank’s website https://bank.sbi/careers or https://www.sbi.co.in/careers

1. The process of Registration is complete only when fee is deposited with the Bank through online mode on or before the last date for payment of fee.
2. Before applying, candidates are requested to ensure that they fulfil the eligibility criteria for the post as on the date of eligibility.
3. Candidates are required to upload all required documents (brief resume, ID proof, proof of age, education, experience etc.) failing which their candidature will not be considered for shortlisting / interview.
4. Short listing will be provisional without verification of documents. Candidature will be subject to verification of all details / documents with the original when a candidate reports for interview (if called).
5. In case a candidate is called for interview and is found not satisfying the eligibility criteria (Proof Age, Educational Qualification and Experience etc.) he / she will neither be allowed to appear for the interview nor be
entitled for reimbursement of any travelling expenses.
6. Candidates are advised to check Bank's website https://bank.sbi/careers or https://www.sbi.co.in/careers regularly for details and updates (including the list of shortlisted / qualified candidates). The Call letter / advice, where
required, will be sent by e-mail only (No hard copy will be sent).
7. In case more than one candidate scores same marks as cut-off marks in the final merit list (common marks at cut-off point), such candidates will be ranked in the merit according to their age in descending order.
8. HARD COPY OF APPLICATION & OTHER DOCUMENTS ARE NOT TO BE SENT TO THIS OFFICE.
9. All revision / corrigenda (if any) will be hosted only on the Bank’s abovementioned websites.
A. DETAILS OF POST / NATURE OF ENGAGEMENT / VACANCY / AGE / SELECTION PROCESS / PLACE OF POSTING:

Nature of Vacancy Max Age Place of Posting*

Post Selection Process
Engagement Gen EWS OBC SC ST Total LD (OA/OL) As on 01.04.2021 (Suggested)
Assistant Manager (Marketing & Communication) Shortlisting and
Regular 3 - 1 - - 4 1 30 Years Mumbai
Interview
(*Place of posting is only indicative, selected candidates may be posted at the sole discretion of the Bank.)
ABBREVIATIONS: Category: SC - Scheduled Caste, ST - Scheduled Tribe, OBC - Other Backward Classes, EWS- Economically Weaker Section, PWD - Person with Disabilities, LD – Locomotive Disability, OA - One Arm
Affected, OL – One Leg Affected
NOTE:
1. The number of vacancies including reserved vacancies mentioned above are provisional and may vary according to the actual requirement of the Bank.
2. Maximum age indicated is for the Unreserved and EWS category. Relaxation in upper age limit will be available to OBC (Non -Creamy Layer candidate) as per Govt. of India guidelines.
3. Caste certificate issued by Competent Authority on format prescribed by Govt. of India will have to be submitted by the SC/ST/OBC (Non-Creamy layer) candidates.
4. A declaration will have to be submitted in the prescribed format by candidates seeking reservation under OBC category stating that he / she does not belong to the “Creamy layer” as on the date of registration. OBC
certificate containing the “Non-Creamy layer” clause, issued during the period from 01.04.2021 to the date of interview should be submitted by such candidate, if called for interview.
5. Candidate belonging to OBC category but coming in the “Creamy layer” are not entitled to OBC reservation and age relaxation. They should indicate their category as “General”.
6. In cases where experience in a specific field is required, the relevant experience certificate from employer must contain specifically that the candidate has experience in that specific field as required.
7. Candidate belonging to reserved category for whom no reservation has been mentioned, are free to apply for vacancies announced for unreserved category, provided they fulfil all the eligibility criteria
applicable to unreserved category.
8. In case where the certificate of Degree / Post Graduation / Professional Qualification / Diploma does not specify the field of specialization, the candidate will have to produce a certificate from the concerned
university / institute / college specifically mentioning the specialization.

B. DETAILS OF EDUCATIONAL QUALIFICATION/ EXPERIENCE:

Qualifications Experience Specific Skills Required

Basic: Full time MBA (Marketing)/ Minimum 3 years, post basic For Marcom Stream
Full time PGDM or its equivalent qualification experience (as -Core experience in implementing brand product marketing communications across media.
with specialisation in Marketing on 01.04.2021) in the field of -Good understanding of consumer insight from across various demographic segments and culture nuances of different states of India, especially with
from Institutions recognised / marketing financial products respect to retail banking products.
approved by Govt. bodies / AICTE in a Financial Institution /
/UGC with Minimum marks- 60% Company. -Executing Go-To-market strategy for various product brands.
Courses completed through -Proficiency in crafting compelling / insightful briefs that would inspire the advertising agency to develop effective and outstanding creative solutions and
correspondence/ part time will not campaigns. He should be able to compile campaign report and analysis.
be eligible. For Digital Marketing Stream
Other: -Core experience in product marketing on digital media platform, with wide search and display, SEO, SEM and programmatic, influencer marketing, email,
SMS and SMM etc.
• Additional Certification in Brand
Management / Marketing -Well versed with digital marketing measurement tools and its usage.
Analysis / Project Management / -Up-to-date knowledge regarding developments in digital marketing sphere.
Event Management / Digital For Event Management Stream
marketing would be preferred. -Experience in devising and organizing a range of events in a big or medium size organization on the client side.
• Knowledge of MS Office, -target customer engagement in any MNC / Financial Institutions.
Analytical MIS Tool -Ability to approach events from an ROI perspective.
-Excellent interpersonal capabilities with flair for interacting with officials across the hierarchy with equal composure.
(Candidate may apply for more than one stream of specialisation)

C. JOB PROFILE AND KRAS :

For Marcom Stream
• Lead front end communication with the product team and provide relevant campaign ideas basis business problem or opportunity.
• Make presentations, compile campaign report and analysis, support the Controllers and BUs in designing and implementing marketing campaigns for the Bank’s products and services aligned to the business objectives.
• Manage agency partners (creative & digital etc.) and other related vendors to get them to deliver high quality output within defined marketing budget and timelines in a conditional manner.
• Driving internal communication to increase awareness of new launches and campaigns.
• Any other work as assigned by the Controller.
For Digital Marketing Stream
• Implementing digital marketing campaigns for the Bank’s products and services aligned to business objectives and ensuring distribution across digital channels.
• Smooth management of stakeholders (e.g. BUs, agency partners creative digitals other related vendors etc.) to get them to deliver high quality output within defined marketing budget and timelines in a conditional manner.
• Track campaign performance against KPIs for all DM initiatives, to define campaign success and identify improvements for future campaigns. Submission of all campaign reports to the Department.
• Monitor and track strategies at regular interval and propose appropriate modifications from time to time spanning, positioning, pricing and promotion etc.
• Be actively involved in sharing feedbacks for products and webpage optimisations. Ensure correct up-to-date information and banners are present across all websites and digital portals owned by the Bank.
• Make presentations / compile campaign reports and analysis.
• Any other work as assigned by the Reporting Authority.
For Event Management Stream
• Monitor and track all operational aspects related to event, prevalent pricing of various related elements and thorough negotiation skills.
• Implementing event plans and concepts within the budget and deadline.
• Submitting the report to the Senior Management regarding Brand Visibility and client experience
 • Any other work as assigned by the Reporting Authority.
• Job Profile /KRAs mentioned above are illustrative. Roles/ Job / KRAs in addition to the above mentioned may be assigned by the Bank from time to time for the above post.

D. REMUNERATION: Basic: 36000-1490/7-46340-1740/2-49910-1990/7-63840 (The official will be eligible for DA, HRA, CCA, PF, Contributory Pension Fund, LFC, Medical Facility etc. as per rules in force from time to time.

E. SELECTION PROCESS:
The selection will be based on shortlisting and interview.
Interview: Mere fulfilling minimum qualification and experience will not vest any right in candidate for being called for interview. The Shortlisting Committee constituted by the Bank will decide the shortlisting parameters and
thereafter, adequate number of candidates, as decided by the Bank will be shortlisted and called for interview. The decision of the Bank to call the candidates for the interview shall be final. No correspondence will be entertained in
this regard.
Merit List: Merit list for selection will be prepared in descending order on the basis of scores obtained in interview only. In case more than one candidate score the cut-off marks (common marks at cut-off point), such candidates will
be ranked according to their age in descending order, in the merit.

F. CALL LETTER FOR INTERVIEW:

Intimation/ call letter for interview will be sent by email / will be uploaded on Bank's website. NO HARD COPY WILL BE SENT.
G. HOW TO APPLY: Candidates should have valid email ID which should be kept active till the declaration of result. It will help him / her in getting call letter / Interview advices etc. by email.
(E-1 of 2) GUIDELINES FOR FILLING ONLINE APPLICATION: (E-2 of 2) GUIDELINES FOR PAYMENT OF FEES:
i. Candidates will be required to register themselves online through the link available on SBI website i. Application fees and Intimation Charges (Non-refundable) is 750/- ( Seven hundred fifty only)
https://bank.sbi/careers OR https://www.sbi.co.in/careers and pay the application fee using Internet for General/ OBC/ EWS candidates and NIL for SC/ ST/ PWD candidates.
Banking/ Debit Card/ Credit Card etc. ii. Fee payment will have to be made online through payment gateway available on the Bank’s Career
ii. Candidates should first scan their latest photograph and signature. Online application will not be website.
registered unless candidate uploads his/her photo and signature as specified on the online registration iii. After ensuring correctness of the particulars in the application form, candidates are required to pay
page (Please refer para H-b-ii. and para H-c.-v. alongwith para H-e.-vi under ‘How to Upload the fees through payment gateway integrated with the application. No change/ edit in the application
Documents”). will be allowed thereafter.
iii. Candidates should fill the application carefully. Once application is filled-in completely, candidate should iv. The payment can be made by using Debit Card/ Credit Card/ Internet Banking etc. by providing
submit the same. In the event of candidate not being able to fill the application in one go, he can save information as asked on the screen. Transaction charges for online payment, if any, will be borne by
the information already entered. When the information/ application is saved, a provisional registration the candidates.
number and password is generated by the system and displayed on the screen. Candidate should note v. On successful completion of the transaction, “e-Receipt” and “application form”, bearing the date
down the registration number and password. They can re-open the saved application using of submission by the candidate, will be generated which should be printed and retained by the
registration number and password and edit the particulars, if needed, but only for three times. Please candidate.
note that this facility of editing the saved information will be available for three times only. Once the vi. If the online payment of fee is not successfully completed in first instance, please make fresh
application is filled completely, candidate should submit the same and proceed for online payment of fee. attempts to make online payment.
iv. After registering online, the candidates are advised to take a printout of the system generated online vii. There is also a provision to reprint the e-Receipt and Application form containing fee details, at
application forms later stage.
viii. Application Fee once paid will NOT be refunded on any account NOR can it be adjusted for any other
examination or selection in future.
H.
HOW TO UPLOAD DOCUMENTS: d. Document file type/ size:
a. Details of Document to be uploaded: i. All Documents must be in PDF except Resume which may be in DOC or DOCX or PDF format.
i. Brief Resume (PDF or DOC or DOCX) ii. Page size of the document to be A4.
ii. ID Proof (PDF) iii. Total Size of the file should not be exceeding 500 KB.
iii. Proof of Date of Birth (PDF) iv. In case of Document being scanned, please ensure it is saved as PDF and size not more than 500 KB
iv. Educational Certificates: Relevant Mark-Sheets / Degree Certificate (PDF) as PDF. If the size of the file is more than 500KB, then adjust the setting of the scanner such as the
v. Experience certificates (PDF) DPI resolution, number of colours etc., during the process of scanning. Please ensure that Documents
vi. Others (latest Form-16, current salary slip etc.) uploaded are clear and readable.
e. Guidelines for scanning of photograph/ signature/ documents:
(In case of multiple certificates are to be uploaded, please scan all in one PDF file up to the size of 500KB & i. Set the scanner resolution to a minimum of 200 dots per inch (dpi)
upload) ii. Set Color to True Color
iii. Crop the image in the scanner to the edge of the photograph / signature, then use the upload editor to
crop the image to the final size (as specified above).
b. Photograph file type/ size: iv. The photo / signature file should be JPG or JPEG format (i.e. file name should appear as: image01.jpg
i. Photograph must be a recent passport style colour picture. or image01.jpeg).
ii. Size of file should be between 20kb–50 kb and Dimensions 200 x 230 pixels. v. Image dimensions can be checked by listing the folder / files or moving the mouse over the file image
iii. Make sure that the picture is in colour, taken against a light-coloured, preferably white, background. icon.
iv. Look straight at the camera with a relaxed face vi. Candidates using MS Windows/ MSOffice can easily obtain photo and signature in .jpeg format not
v. If the picture is taken on a sunny day, have the sun behind you, or place yourself in the shade, so that exceeding 50kb & 20kb respectively by using MS Paint or MSOffice Picture Manager. Scanned
you are not squinting and there are no harsh shadows photograph and signature in any format can be saved in .jpg format by using ‘Save As’ option in the File
vi. If you have to use flash, ensure there's no "red-eye" menu. The file size can be reduced below 50 kb (photograph) & 20 kb (signature) by using crop and
vii. If you wear glasses make sure that there are no reflections and your eyes can be clearly seen. then resize option (Please see point (i) & (ii) above for the pixel size) in the ‘Image’ menu. Similar
viii. Caps, hats and dark glasses are not acceptable. Religious headwear is allowed but it must not cover options are available in other photo editor also.
your face. vii. While filling in the Online Application Form the candidate will be provided with a link to upload his/her
ix. Ensure that the size of the scanned image is not more than 50kb. If the size of the file is more than 50 photograph and signature.
kb, then adjust the settings of the scanner such as the DPI resolution, number of colours etc., during the
process of scanning. f. Procedure for Uploading Document:
i.There will be separate links for uploading each document.
ii.Click on the respective link "Upload"
c. Signature file type/ size: iii.Browse & select the location where the jpg, jpeg, pdf, doc or docx file has been saved.
i. The applicant has to sign on white paper with “Black Ink pen”. iv. Select the file by clicking on it and Click the 'Upload' button.
ii. The signature must be signed only by the applicant and not by any other person.
v. Click Preview to confirm the document is uploaded and accessible properly before submitting the
iii. The signature will be used to put on the Call Letter and wherever necessary.
application. If the file size and format are not as prescribed, an error message will be displayed.
iv. If the Applicant’s signature on the answer script, at the time of the examination, does not match the
signature on the Call Letter, the applicant will be disqualified.
vi. Once uploaded / submitted, the documents uploaded cannot be edited / changed.
v. Size of file should be between 10kb - 20kb and Dimensions 140 x 60 pixels. vii. After uploading the photograph / signature in the online application form, candidates should check that
vi. Ensure that the size of the scanned image is not more than 20kb the images are clear and have been uploaded correctly. In case the photograph or signature is not
vii. Signature in CAPITAL LETTERS shall NOT be accepted. prominently visible, the candidate may edit his / her application and re-upload his / her photograph or
signature, prior to submitting the form. If the face in the photograph or signature is unclear the
candidate’s application may be rejected.
I. GENERAL INFORMATION:
i. Before applying for a post, the applicant should ensure that he / she fulfils the eligibility and other norms mentioned above for that post as on the specified date and that the particulars furnished by him / her
are correct in all respects.
ii. IN CASE IT IS DETECTED AT ANY STAGE OF RECRUITMENT THAT AN APPLICANT DOES NOT FULFIL THE ELIGIBILITY NORMS AND / OR THAT HE / SHE HAS FURNISHED ANY INCORRECT / FALSE
INFORMATION OR HAS SUPPRESSED ANY MATERIAL FACT(S), HIS / HER CANDIDATURE WILL STAND CANCELLED. IF ANY OF THESE SHORTCOMING/S IS / ARE DETECTED EVEN AFTER APPOINTMENT, HIS /
HER SERVICES ARE LIABLE TO BE TERMINATED.
iii. The applicant should ensure that the application is strictly in accordance with the prescribed format and is properly and completely filled in.
iv. Appointment of selected candidate is subject to his / her being declared medically fit as per the requirement of the Bank. Such appointment will also be subject to the service and conduct rules of the Bank for such post in the
Bank, in force at the time of joining the Bank.
v. Candidates are advised to keep their e-mail ID alive for receiving communication viz. call letters / Interview date advices etc.
vi. The Bank takes no responsibility for any delay in receipt or loss of any communication.
vii. Candidates belonging to reserved category including, for whom no reservation has been mentioned, are free to apply for vacancies announced for unreserved category provided they fulfill all the eligibility conditions applicable
to unreserved category.
viii. Candidates serving in Govt. / Quasi Govt. offices, Public Sector undertakings including Nationalised Banks and Financial Institutions are advised to submit ‘No Objection Certificate’ from their employer at the time of interview,
failing which their candidature may not be considered and travelling expenses, if any, otherwise admissible, will not be considered for payment.
ix. In case of selection, candidates will be required to produce proper discharge certificate from the employer at the time of taking up the appointment.
x. The applicant shall be liable for civil / criminal consequences in case the information submitted in his / her application are found to be false at a later stage.
xi. Candidates are advised, in their own interest, to apply online well before the closing date and not to wait till the last date to avoid the possibility of disconnection / inability / failure to log on to the website on account of
congestion, heavy load on internet or website jam. SBI does not assume any responsibility for the candidates not being able to submit their applications within the last date on account of aforesaid reasons or for any other
 reason beyond the control of SBI.
xii. DECISIONS OF BANK IN ALL MATTERS REGARDING ELIGIBILITY, CONDUCT OF INTERVIEW, OTHER TESTS AND SELECTION WOULD BE FINAL AND BINDING ON ALL CANDIDATES. NO REPRESENTATION OR
CORRESPONDENCE WILL BE ENTERTAINED BY THE BANK IN THIS REGARD
xiii. Where only interview, without any written test, is the mode of recruitment, merely satisfying the eligibility norms does not entitle a candidate to be called for interview. Bank reserves the right to call only the requisite
number of candidates for the interview after preliminary screening / short-listing with reference to candidate’s qualification, suitability, experience etc.
xiv. In case of multiple application for single post, only the last valid (completed) application will be retained and the application fee / intimation charge paid for other registration will stand forfeited. Multiple appearance by a
candidate for a single post in interview will be summarily rejected / candidature cancelled.
xv. Any legal proceedings in respect of any matter of claim or dispute arising out of this advertisement and / or an application in response thereto can be instituted only in Mumbai and Courts / Tribunals / Forums at Mumbai
only shall have sole and exclusive jurisdiction to try any cause / dispute.
xvi. Outstation candidates, who may be called for interview after short-listing, will be reimbursed the cost of travel by train (A/C III Tier - Mail / Express fare only) on production of copy of / original tickets for the shortest route in
India or actual expenses on the basis of actual journey (whichever is less). Local transportation will not be reimbursed. A candidate, if found ineligible for the post, will not be permitted to appear for the interview and will
not be reimbursed any fare.
xvii. At the time of interview, the candidate will be required to provide details regarding criminal case(s) pending against him /her, if any. The Bank may also conduct independent verification, inter alia including
verification of police records etc. The Bank reserves right to deny the appointment depending upon such disclosures and/or independent verification.
xviii. BANK RESERVES THE RIGHT TO CANCEL THE RECRUITMENT PROCESS ENTIRELY AT ANY STAGE.

For any query, please write to us through link “CONTACT US/ Post Your Query” which is available on Bank’s website (URL -
https://bank.sbi/careers OR https://sbi.co.in/careers)
This advertisement is also available on Bank’s Website
https://bank.sbi/careers OR https://www.sbi.co.in/careers

Mumbai, The Bank is not responsible for printing errors, if any GENERAL MANAGER
Date: 13.08.2021