SYLLABUS & SAP

MM5003
MARKETING MANAGEMENT
(ONLINE)

BLEMBA 28
Semester I – 2020/2021

MASTER OF BUSINESS ADMINISTRATION

INSTITUT TEKNOLOGI BANDUNG
http://www.sbm.itb.ac.id/mba

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Contents

1.Vision and Mission of MBA-ITB ...................................................................................3

2. Learning Goals and Learning Objectives of BLEMBA .................................................4

3.Course Description ......................................................................................................5

7. Course Schedule.........................................................................................................8

8. Assessment Summary ............................................................................................. 12

9. Grading Policy ......................................................................................................... 12

10. Course Policy ......................................................................................................... 12

11. Lecturer Profiles……………………………………………………………………………….………………14

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1. Vision and Mission of MBA-ITB
MBA ITB has a vision and mission as follows:
Vision:
“To be A World Class Program of Master and Business Administration that Creates
Ethical and Entrepreneurial Leaders”

MBA ITB has a mission to create ethical and entrepreneurial business leaders who
can thrive in the globally connected business environment. We believe that the
mission can be achieved by developing our students to have the following
attributes:

• Cognitive ambidexterity, i.e. by developing their integrative thinking ability in

looking at business issues and formulating business decisions

• Ethical responsibility, i.e. by developing their awareness, sensitivity and

proactivity in delivering the best results that will not sacrifice the social and
environmental sustainability

• Effective implementation skill, i.e. by developing their leadership, awareness

toward other people in their organization and effective oral communication
so that they can execute the strategy and business solutions they have decided

• Awareness toward global business environment, i.e. by exposing them with

global business issues that may affect their business success

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2. Learning Goals and Learning Objectives of BLEMBA

Learning Goals Learning Objectives Course LG /LO

1.Integrative Thinking 1. Understand marketing 

Students will be able to concepts and tools and able
demonstrate an ability to to apply these to identify
identify the central marketing
and analyze marketing
problems/issues which lead
them to assess suitable problems/issues.
marketing tools, propose 2. Identify possible marketing 
recommendationbased on a solutions and conduct a
perspective that integrates multi perspective analysis by
both functional and relevant integrating functional and
contextual information, and relevant information about
deploy these
the interrelationships of the
recommendations effectively.
business environment and
the firm.
3. Develop recommendations
based on the constructed
perspectives and aligning
these with the firm’s
strategic objectives.
2. Team Work 1. Understand how to 
Student will be able to collaborate with others.
demonstrate an ability to work 2. Give constructive feedback 
effectively in a team,
in a small group in the
exhibiting behaviour that
reflects an understanding of learning environment.
the importance of individual
roles and tasks, and the ability
to manage conflict and
compromise so that team
goals are achieved.
3. Communication Skill 1. Present information in an 
Student will be able to organized and concise
communicate verbally in an manner.
organised, clear and
2. Demonstrate a skill to
persuasive manner, and be a
responsive listener. persuade others in
persuasive manners. 
3. Demonstrate listening skills.

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 Learning Goals Learning Objectives Course LG /LO

4. Ethical Responsibility 1. Recognize ethical issues in a 

Student will be able to identify marketing context.
ethical issues, understand the
impact of a particular issue on
various stakeholders, and
systematically analyse the pro
and cons of any decisions
related to ethical issues.
5. Leadership 1. Demonstrate the propensity to 
Each student shall be have take initiative
hightened awaraness of what 2. Bring influence toward other 
it take to exercite effective
people in her/his team
leadership, through key 
inisiative, efective execute , 3. Inspire and empower others by
influencing, inspiring, evaluating, analyzing, and
empowering people and providing critics on how
managing changes leadership behaviors and
characteristics affect employees
and businesses outcomes

6. Global Awareness 1. Identify global issues that may 

Student will understand the affect the industry (Global
nature of global issues Intellectual Capital)
impacting business, including
2. Develop understanding toward
competition, policiess, politic,
culture and consumers and global cultural aspects that
have the ability to respond to affect business operations
them effectively.

3. Course Description
Marketing management is a function that connects the company to its customers by
aligning company’s resources with customers’ needs and wants, so that the company
is able to create value for customers. The goal of this course is to provide a
fundamental understanding of marketing management processes as a part of a
company’s efforts to create value for its customers. Further, the objective of this
course is to develop professional marketing executives by equipping current and
prospective practitioners with a broad, integrated understanding of the role of
marketing within a business firm, the economy, society and the world. Emphasis is
placed on creating sensitivity to the rapidly changing demands of a marketing

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manager’s environment. The role of marketing in the strategic interpretation and
management of demand has become more crucial to the profitable operation and
growth of business firms. Courses involve conducting and analyzing several aspects of
marketing before putting together marketing planning.
The course will be completed in 24 Session in approximately 2 weekends, comprising
classes, quizzes, a group project, cases discussion, group presentation and two written
examinations. This course follows the general elements of a marketing plan, reflected
in two main topics: (1) Situation Analysis and (2) Market Strategy. These topics will be
delivered through lectures and case studies, that allows students to directly apply
concepts they learn in the class.
The first topic, Situation Analysis, discusses the important roles of marketing
management in a company’s life as it guides it to develop businesses. Students will
learn to identify the market, including customers and competitors.
The second topic, Market Strategy, covers the majority of the course. Students will
learn about segmentation, targeting and positioning processes. These processes will
be used to implement the marketing mix. At the end of this course, groups will present
a new wave marketing cases which reflected their understanding of marketing
management processes.

4. Learning Outcomes of Marketing Management

No Learning Outcomes Course LG/LO
(MM5003)
1 Students will be able to understand the scope of 1.1
marketing and the meaning of Value in marketing.
Student will be able to discuss the importance of data
and information and have a grasp the importance of
strategy in marketing
2 Students will be able to see and analyze the Customer 1.1
behavior both for retail as well as in Business. 3.1
Students will be able to analyze the marketing strategy 3.3
in the real business world thru understanding what
does it take to segment a market, and discuss the way
to target the segment and the positioning resulted
3 Student will be able to understand and differentiate 6.1
the scope of issue (i.e., internal versus external 1.2
problems; local versus global context) during case 1.3
discussion and exam
4 Students will be able to understand the competition in 1.2
the market and the understanding of the importance 1.1
of Brand. Further, the student should have some 4.1
understanding Global Marketing.

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 5 Students will be able to implement the marketing mix 1.2
thru Product, Price, Place, Integration Marketing 1.1
Communication as well as the implementation in 1.2
Service i.e.’ People, Process and Physical Evidence. 1.3
6 Students will be able to Understand a New Wave 1.2
Marketing and Marketing 4.0 analyze the situation, 3.1
and integrate the marketing component. 3.3
7 Student will be able to propose solutions and 1.3
recommendations during the case discussions, 3.1
homework and exam 3.3
5.3
8 Student will be able to perform a good team work and 2.1
accomplish group assignment during in-class 2.2
simulation 3.1

5. Reading Material
1. Text: Kotler P, K L Keller, SweeHoon ANG and C T Tan (2016), Marketing
Management: An Asian Perspective, 7th edition, Pearson, Singapore.
2. Jochen WIRTZ and Christopher Lovelock (2016), Services Marketing: People,
Technology, Strategy, 8th edition, World Scientific, Singapore.
3. Principles of Marketing, 15thedition (2014), by Philip Kotler and Gary
Amstrong, Essex: Pearson.
4. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia by Philip
Kotler, Hermawan Kartajaya, Hooi Den Huan and Sandra Liu, second edition
2006
5. Think New ASEAN! by Philip Kotler, Hermawan Kartajaya, and Hooi Den
Huan, 2014
6. New Wave Marketing: The World is Still Round, The Markets Already Flat, by
Hermawan Kartajaya et al, 2008
7. Stay Connect: Surfing the New Wave Marketing by HermawanKartajaya et al,
2009.
8. Marketing 3.0: From Products to Customers to the Human Spirit, by Philip
Kotler, Hermawan Kartajaya, Iwan Setiawan, 2010.
9. Marketing 4.0: Moving from Traditional to Digital, by Philip Kotler,
Hermawan Kartajaya, Iwan Setiawan, 2016.
10. Supplemental Material: Readings and Cases from HBS, Stanford, Wharton,
Kellogg, The University of Hongkong (CABC), HBR and Sloan.

IMPORTANT : CASE PREPARATION

Pre- Assignment for Cases:
1. Read the cases
2. Student will be randomly asked to explain the case
3. Students should participate to discuss the case
4. Student will be graded base on his / her understanding about the case START FROM
THE DAY 1.

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7. Course Schedule (Online Version)
 Method of Delivery : Video Conferencing using Google Hangouts / Meet,
Webex/Zoom or otherwise instructed by the assign Lecturer.
 Lecturing / Discussion / Class Participation : Only during Video Conferencing. No text
messaging / conversation . Please make sure that your video / audio is working
 There will be a record of class participation. Your participation grading is starting
from the first session
 Materials and assignments will be available in Google Classroom
 You have to keep connecting to the Google Classroom during video conferencing
 Pre and Post inquiry and answer will be available thru Google Classroom
 Whatsapp can be used for any inquiry to course coordinator only by LOC, please
coordinate with your LOC

1. Friday, 23 Oktober 2020

Course Code Credit

MM5003 Hours BLEMBA PROGRAM
3 SKS
Course Title Activities Other
Session 1 Lecturer: IAI
Marketing: The Introduction – Understanding Market LG/LO: 1.1.
08:00 – 09:30 Opportunities
Readings: Mullins & Walker, Ch. 3; Kotler & Keller, Ch. 3
Learning Outcome: 1
09:30 – 09:45 Break
Session 2 Lecturer: IAI
Competition and Strategy LG/LO: 1.1, 1.2, 1.3,
09:45 – 11:15
Case: Apple inc in 2015 3.1,3.2, 3.3.
Learning Outcome: 2,4
11.15 – 13.00 Break
Session 3 Lecturer: IAI
Marketing Organization for sustainability LG/LO : 1.1, 3.1,3.3
13:00 – 14:30 Case: Breadtalk : Continuous Innovation to keep the brand
fresh. Singapore Management University. 2016
Learning Outcome: 1,2,3,4,6
Session 4 Lecturer: IAI
Strategy Execution, organizational side LG/LO : 1.1, 3.1,3.3
14:30 – 16:00 Case: De Beers Group: Marketing Diamonds to Millenials.
Ivey Publishing. 2017
Learning Outcome: 2,3,4
16:00 – 16:15 Break
Session 5 Lecturer: SW
Understanding Consumer Behavior LG/LO: 1.1, 1.2, 1.3,
16:15 – 17:45
Case: Banyan Tree, Branding the Intangible 3.1,3.2, 3.3.
Learning Outcome: 2,3

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 2. Saturday, 24 October 2020

Course Code Credit Hours

BLEMBA PROGRAM
MM5003 3 SKS
Course Title Marketing Management Other Activities
Session 1 Lecturer: SW
08:00 – 09:30 Segmentation, Targeting and Positioning LG/LO: 1.1,1.2,1.3,4.1.
Learning Outcome: 2,3,4
09:30 – 09:45 Break
Session 2 Lecturer: SW
Integrated Marketing Communications, 5 A’s in Digital LG/LO: 1.1,1.2,1.3,4.1.
9:45 – 11.15
Marketing Communications
Learning Outcome: 3,4
Session 3 Lecturer: SW
Setting Distribution Channel. LG/LO: 1.1,1.2,1.3,4.1.
11:15 – 12:45 Case : Tiffany & Co- Omni Channel Strategy for Asian
Luxury Customers
Learning Outcome: 3,4
12:45 – 13:45 Lunch
Session 4 Lecturer: AGW
Marketing, Strategy and Competition LG/LO: 3.1,3.2,3.3,4.1.
13:45 – 15:15  Porter, M. (1996). What is Strategy? HBR 74(6) 61–78
 Levitt, T. (1960). Marketing Myopia. HBR 38(4) 45-56
Learning Outcome: 3,4
15:15 – 15:30 Break
Session 5 Lecturer: AGW
Marketing 3.0: Products to Customers to Human Spirit LG/LO: 3.1,3.2,3.3,4.1.
Case of MarkPlus Inc. A and B (Nanyang Business School)
15:30 – 17:00
Book: Marketing 3.0 (Philip Kotler, Hermawan Kartajaya,
Iwan Setiawan, 2010)
Learning Outcome: 1,2,3,4,6

3. Sunday, 25 October 2020

Course Code Credit Hours

BLEMBA PROGRAM
MM5003 3 SKS
Course Title Marketing Management Other Activities
Session 1 Lecturer: JM
Product Strategy LG/LO:
08:00 – 09:30 Case: Go-Jek: Seizing Digital Opportunities at the Bottom 1.1,1.2,3.1,3.2,3.3,6.1,6.2
of the Pyramid
Learning Outcome: 1,3,4
09:30 – 09:45 Break
Session 2 Lecturer: JM
Brand and Brand Building LG/LO: 1.1,1.2,1.3,4.1.
09:45 – 11:15
Case: Dove: Evolution of a Brand, HBS 2008
Learning Outcome :2,3,4
11:15 – 12:15 Lunch

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 Mid-Term Lecturer: SW
12:15 – 15:30
Learning outcome: 4,5,7 LG/LO : 1.1,1.2,1.3,3.1,

4. Friday, 6 November 2020

Course Code Credit Hours

BLEMBA PROGRAM
MM5003 3 SKS
Course Title Marketing Management Other Activities
Session 1 Lecturer: IS
New Wave Marketing LG/LO: 1.1,1.2,1.3,4.1.
Book: New Wave Marketing – The World is Still Round, The
Market’s Already Flat, (Hermawan Kartajaya et al, 2008)
08:00 – 09:30
Connect: Surfing the New Wave Marketing (JM)
Book: Stay Connect – Surfing the New Wave Marketing,
(Hermawan Kartajaya et al, 2009)
Learning Outcome: 2,3,4,5
09:30 – 09:45 Break Other Activities
Session 2 Lecturer: IS
Marketing 4.0: Moving from Traditional to Digital LG/LO:
09:45 – 11:15 Book: Marketing 4.0 (Philip Kotler, Hermawan Kartajaya, 1.1,1.2,3.1,3.2,3.3,6.1,6.2
and Iwan Setiawan, 2016)
Learning Outcome :2,3,4,5,6
11.15 – 13.00
Session 3 Lecturer: IS
Digital Marketing LG/LO: 1.1, 3.1,3.3
13:00 – 14:30
Case: Baby Center, creating social brands
Learning Outcome: 2,3
Session 4 Lecturer: IS
Digital Marketing for B2B Company LG/LO: 1.1, 3.1,3.3
14:30 – 16:00 Case: Maersk Line B2B Social Media-"It's Communication,
Not Marketing"
Learning Outcome: 2,3
16:00 – 16:15 Break
Session 5 Lecturer: IS
Marketing 5.0: Technology for Humanity LG/LO: 1.1, 1.2, 1.3,
16:15 – 17:45 Book: Marketing 5.0 (Philip Kotler, Hermawan Kartajaya, 3.1,3.2, 3.3.
Iwan Setiawan, forthcoming 2021)
Learning Outcome: 2,3,4

5. Saturday, 7 November 2020

Course Code Credit Hours

BLEMBA PROGRAM
MM5003 3 SKS
Course Title Marketing Management Other Activities
Session 1 Lecturer: SW
08:00 – 09:30 B2B Marketing and Key Account Management LG/LO: 1.1,1.2, 3.1,3.3
Case: Airwide International – China {A}.

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 Learning outcome: 3,5,7
Session 2 Lecturer: AGW
Guest Lecturer: Budi Gunadi Sadikin LG/LO: 1.1, 1.2, 1.3,
(Vice Minister of State-Owned Enterprises, Republic of 3.1,3.2, 3.3.
09:30 – 11:00 Indonesia)
“Transforming State Business: Recovering from Pandemic
and Creating Wealth for The Nation”
Learning Outcome: 2,3,4,5,6
11:00 – 11:15 Break
Session 3 Lecturer: SW
11:15 – 12:45 Service Marketing, the other 3 Ps LG/LO: 1.1,1.2, 3.1,3.3
Learning outcome: 3,4
12:45 – 13:45 Lunch
Session 4 Lecturer: SW
13:45 – 15:15 Marketing Planning LG/LO: 1.1,1.2, 3.1,3.3
Learning outcome: 3,5,7
15:15 – 15:30 Break
Session 5 Lecturer: SW
Case: LG/LO: 1.1, 1.2, 1.3,
 Building Brand Community on the Harley Davidson 3.1,3.2, 3.3.
15:30 – 17:00 Posse Ride. Harvard Business School, 2000.
 Singapore Management University – Marketing A
Master of Business Administration Programme.
Learning outcome: 3,4

6. Sunday, 8 November 2020

Course Code Credit Hours

BLEMBA PROGRAM
MM5003 3 SKS
Course Title Marketing Management Other
Session 1 Lecturer: AGW
Strategic Positioning and Execution LG/LO: 3.1,3.2,3.3,4.1.
08:00 – 09:30 Case: Starbucks – Delivering Customer Service, HBR [9-504-
016] Rev: 10/07/06
Learning Outcome: 2,3,4,5,6
09:30 – 09:45 Break
Session 2 Lecturer: AGW
Marketing in Public Service: Case of Jakarta’s Transport LG/LO: 3.1,3.2,3.3,4.1.
09:45 – 11:15 Discourse: Transjakarta CEO: Transportation, not
competition, The Jakarta Post. Tue, January 15, 2019
Learning Outcome: 2,3,4,5,6
Final Exam (Group 1) Lecturer: AGW
11:15 – 12:00
Learning Outcome: 2,4,5,6,7,8
12:00 – 13:00 Lunch
Final Exam (Group 2 and Group 3) Lecturer: AGW
Learning Outcome: 2,4,5,6,7,8 LG/LO
13:00 – 17:00
:1.1,1.2,2.1,2.2,3.2,3.2,5.1
,5.2,5.3,

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 8. Assessment Summary
WEIGHTING/ LEARNING
ASSESSMENT TASK
MARKED OUT OF OUTCOMES
Case Discussion & Class Participation 30%/ 100 1,2,3,4,7,8
Class Assignment, Presentation and
20%/100 1,2,3,4
Quiz
Mid Semester Test 25%/ 100 1,2,3,4
Final Examination 25%/ 100 1-7

9. Grading Policy
Grading for this course is based on whether or not a student’s performance
meets the module standards for completion and proficiency in the subject
materials.
 Grading weight follows in the above assessment Summary
 Student will fail (grade D) when the attendance rate is <80% or find
cheating in class

The range of grade for this course as follows:

 Grade A : 90 – 100
 Grade AB : 80 – 89
 Grade B : 70 – 79
 Grade BC : 60 – 69
 Grade C : 50 – 59
 Grade D : 40 - 49
 Grade E :<40

10. COURSE POLICY

In order to succeed in the course, you should:
1. Understand and follow the whole learning process based on this study
guideline.
2. Follow the whole lecturing and case discussion without absent.
3. Make individual or group preparation, before discuss case or assignment. In
order to understand the case which will be discussed, students should read
and discuss reading materials which complement the case in a group.
4. Be eager to ask and discuss with lecturer. There is no dumb question. The only
dumb question is the one that never been asked.
5. Access internet to widen and broaden perspective regarding material which
will be discussed.

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Feedback and Counseling
Your feedback is important for the success of this course. Please do not forget to send
your feedback of the course.

Class Participation and Attendance

1. To a large extent, learning in this class is related to your willingness to expose
your insights and viewpoints to the critical judgment of your classmates. Thus,
to make the learning process much more beneficial and enjoyable for both you
and me, each one of you is expected to contribute to class discussions. This
includes preparation for class by reading the text and cases, and presenting
your opinions or summaries of material covered in class.
2. Attendance is a necessary but not sufficient condition for participation. If you
do not actively participate, you will receive a low participation grade even if
you attend every class.
3. Attendance is mandatory for the exam, for all project presentations regardless
of whether your group is presenting or not.

Ethics
Please ready on time for video conferencing with uninterrupted attendance for the
duration of the class. We will endeavor to end class on time. Furthermore, please
maintain a professional atmosphere. This includes, but is not limited to, using
respectful comments and humor, employing appropriate manners and decorum,
utilizing computers and technology suitably (e.g., silencing wireless devices, no web-
browsing or emailing), and refraining from distracting or disrespectful activities (e.g.,
avoiding side conversations and games).
It is expected that in order for a student to sign his/her name to a team assignment
the student will have done a substantial amount of work on that specific assignment.
It is not, for example, acceptable to rotate the work across assignments so that on any
given assignment the student signing has not done a substantial amount of work.
Violation of this guideline hurts you, your team, and your colleagues.

11. LECTURER PROFILE

Ir. Satya Aditya Wibowo, MBA
E-mail: [email protected]
Cell Phone : 08112375677
Lecturer Code : SW

Graduated from Industrial Engineering S1 Institute of Technology Bandung in March

1985 and Master of Business Administration from University of Wisconsin-
Whitewater, Wisconsin, USA. Major in Marketing, 1990.
More than 25 years’ experience in managing, coordinating and executing various
marketing projects and products, mostly in aviation industry and energy, with more
than 9 years lived in the United States of America, mainly doing international

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marketing analysis and planning for aircraft industry. In the last 10 years (2006 – 2016)
has been gaining more experience in Information and Communication Technologies,
Special Trading and Energy Businesses. 2006 - 2008 in charge for marketing of Natural
Gas in East Java. 2008 - 2010 as a Head of Corporate Planing in a Holding Company,
coordinate Strategic Planning for the Corporate and its Subsidiary of Inti Alasindo
Holding Company (IAHC). 2008 – 2015 as a President Director of PT Inti Alasindo, a
subsidiary company of IAHC, specializing in trading of special equipment. Currently as
an advisor for a company specializing in Special Electronic System to the Government.
Has an extensive knowledge in marketing, leadership, organization and strategic
planning. His fields of interests are Strategic &Marketing Management, Services
Marketing, Brand Management, Organization, Entrepreneurship and Leadership.

Iriawan “Alex” Ibarat B.Sc, M.A. (AI), M. Social Sciences (Applied Econ), M.Sc.
(Management of Technology) - (Practitioner Lecturer)
E-mail: [email protected]; [email protected]
Lecturer code: IAI

Alex Ibarat is Managing Director & Country Head, Indonesia IMC Group and
concurrently, President Director / CEO of PT. Pelita Samudera Shipping TBK. He sits in
several Board of Commissioners for IMC Plantation companies. From 2014 to 2016,
he was formerly Group Chief Financial Officer of IMC Pan Asia Alliance Pte Ltd, based
in Singapore with regional focus on Shipping, Marine Logistic, Property, Plantation,
Investment and Private Equity Fund Management. In 2012 to 2014, he was CEO &
President Director who managed to turnaround one the largest local shipping
company, PT. Arpeni Pratama Ocean Line TBK.

In 2006 to 2012, Alex was the CEO & President Director, PT. Goodyear Indonesia Tbk,
and at that time, he was the youngest CEO of Goodyear companies worldwide. He has
worked regionally in Singapore, Malaysia, Myanmar and Vietnam with Imation,
Eastman Kodak, Kuok Group and locally with Allianz and Anugerah Group (APL and
Combiphar).

Alex received his B.Sc. in Accounting & Finance (1993) from Indiana University,
Bloomington. He also holds M.A. in Marketing Management (1998) from Macquarie
Graduate School of Management (MGSM), M. Social Sciences in Applied Economics
(1999) from the National University of Singapore and M.Sc. in Management of
Technology (2001) from the NUS B

Dr. Jacob Silas (Jacky) Mussry

E-mail: [email protected]
Lecturer code: JM

Jacky Mussry is a Partner at MarkPlus and Dean of MarkPlus Institute of Marketing.

He has a Ph.D. in Strategic Management from University of Indonesia. At MarkPlus,
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his expertise in strategy consultant is for various industry: telco, automotive,
pharmaceuticals, FMCG, financial service, retail. Prior to being a consultant and
academia, he was a renowned disc-jockey, a perfect combination of competence
comprising left and right part of the brain.

Iwan Setiawan, MBA

E-mail:[email protected]
Lecturer Code: IS

Iwan Setiawan is the Chief Operating Officer of MarkPlus, Inc., the leading marketing
consulting firm in Indonesia (www.markplusinc.com). Over the past 15 years, Iwan
has been helping businesses design their marketing strategies. Past engagements
include high-level strategy work focusing on market entry, go-to-market, and growth
strategy. On a more tactical level, he consults for clients on brand communications,
distribution, sales force management, and customer experience design.
He co-authored, with Philip Kotler and Hermawan Kartajaya, two seminal books
Marketing 3.0: From Products to Customers to the Human Spirit (2010) and Marketing
4.0: Moving from Traditional to Digital (2017). Both were first published by John Wiley
& Sons in the US and have been translated into 26 and 21 other language editions,
respectively.
Iwan holds an MBA from the Kellogg School of Management at Northwestern
University and a BEng from the University of Indonesia.

Dr. Agung Wicaksono, M.Sc., MBA

E-mail: [email protected]
Lecturer Code: AGW

Agung Wicaksono was an Assistant Professor at SBM-ITB from 2007 to 2016. From
2014 to 2016 he was assigned by the Minister of Energy and Mineral Resources as the
Vice Chairman of Program Management Office (PMO) of 35000 MW Electricity
Projects, as well as member of Performance Management Unit of the ministry. He was
also formerly a member of The Oil and Gas Governance Reform Team. During SBY’s
government, he was Special Assistant to the Head of President’s Delivery Unit for
Development Monitoring and Oversight (UKP4).

In 2008-2009, he led the turnaround management of Executive MBA program in

Jakarta as Deputy to MBA Director. Affiliated as Visiting Fellow to the Institute of
Southeast Asian Studies (ISEAS) Singapore, he accomplished his Ph.D. dissertation in
International Management at the University of St. Gallen, Switzerland on corporate
governance of state-owned enterprises in Singapore, Malaysia and Indonesia.
Following a bachelor’s degree on Industrial Engineering from ITB, he obtained his
double degree of MBA and M.Sc. from Technical University Hamburg Harburg (TUHH),
Germany. Prior to being an academic, Agung worked as a management consultant for
Roland Berger, Ernst & Young and A.T. Kearney in Southeast Asia and Europe.

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On 14 October 2016, Agung was appointed by the DKI Jakarta government to be the
member of the Board of Directors of PT. MRT Jakarta. He was the Director for
Operations & Maintenance in this city government-owned enterprise (BUMD) tasked
with operating the first MRT in Indonesia. On October 2018, Agung was promoted to
be the President Director of PT Transportasi Jakarta, the operator of Trans Jakarta as
the largest bus rapid transit network in the world. He managed the integration process
of public transport in Jakarta from first mile to last mile, from small feeder “angkot”
known now as Mikrotrans to TransJakarta corridors, connected to rail-based
MRT/LRT/Commuterline. He resigned from his role as CEO of TransJakarta at the end
of January 2020, a few days before TransJakarta broke the record of daily ridership
exceeding 1 million passengers on 4 February 2020.

He is now a Lecturer at SBM ITB since April 2020, affiliated with the Center for Policy
and Public Management SBM ITB that was established on 15 April 2020 in the middle
of Covid-19 pandemic.

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