PPOM Assignment

Strategic Moves in Management

Date: 25th August 2021
Submitted by:
Submitting to: Athira Susan James - 21050341010
Dr Shabista Booshan Bhumika Munshi - 21050341012
Assistant Professor Jeffery Singh - 21050341018
Oza Janki Kashyap - 21050341032
Stuti Sharma - 21050341043
CONTENT
1.JOINT VENTURE
SWIGGY X ZOMATO

2,MERGER & ACQUISITION

REDBUS
3.ALLIANCE
HOUSE OF MASABA X BOMBAY DYEING

4.CONGLOMERATE
BYJUS LEARNING APP
 A Joint Venture
of
SWIGGY & ZOMATO
 PURPOSE
Swiggy and Zomato are two big fishes with same services to
offer. These two brands have created a joint venture SWOZO
for a social cause.
More than one-third of world's malnourished children live in India. The bane of child and
maternal malnutrition is responsible for 15% of India's total disease burden. The low income
group often lack nutrition in their diet. SWIGGY & ZOMATO; being associated with food delivery,
together came up with this initiative to help the ones in need. This also fulfils their social
responsibilities towards the society.
Now because SWOZO is a Joint Venture for a social cause, the companies do not want to create
competition amongst themselves. To channelize SWOZO’s true potential for a good cause, the
companies decided this alliance was the right thing to do.
 MARKETING STRATEGY
SWOZO's Marketing Strategy would be based completely emotional connect. Emotional marketing
helps in forming deep connection with the audience, based on human emotions to achieve the desired
result. Here the result is to persuade people to donate for the cause. People spend so much money on
food via these apps that giving a small amount for charity wouldn't hurt.
Marketing would be done on various platforms via various channels. Social Media being the main
channel, will use hashtags like #eatanddonate #swozo #swiggyxzomato #foodbyswozo etc. There will
be a different app for SWOZO. Swiggy and Zomato will promote SWOZO on their respective pages in
regularly. Youtube will run ad campaigns for SWOZO.
In App advertising by Swiggy and Zomato will also be done. And
since these companies are big names in the industry, creating hype
about a new project will not be very difficult.
 FINANCES
SWOZO is an application which takes up donations to feed the needy people by providing them
home cooked nutritional food. The donations will be used to pay the people who make food and for
the raw material. This gives them an opportunity to not only feed the ones with no food but also
provide employment to the ones with skills.

EMPLOYEMENT FEED PEOPLE

One can donate directly on their site or you can also donate for the cause through Swiggy and
Zomato app respectively. Both these apps will have three options for donations; Donate through the
in built feature, Donate while ordering your food and Subscribe for monthly donations in which you
can pay any amount according to your liking monthly it can be as small as 10 rupees.
Since Swiggy and Zomato both are leading companies working for a social cause they will be equal
partners for all the responsibilities and finances.
Business Acquisition Plan of
Travelyaari by redBus
 Executive Summary
redBus is acquiring one of its biggest competitors Travelyaari (Mantis Technologies) . With the current largest
market share of over ₹50 billion with a 70% share in the Indian online bus ticketing segment, redBus is
expanding its business by acquiring Travelyaari.
The motive is to eliminate competition, adopt modern technologies and resolve technological and managerial
talent shortages. This acquisition will give a greater value integration, cost efficiency & increase market share.
With this acquisition, RedBus will take over the operations of the Travelyaari, which will then require thorough
preparation in terms of people, materials, and processes. These deal structures enable access to funding.

Value Proposition & Market Size

Value
More Services in
integration
S Different
Increased B
Locations More Efficient
TURE

EN IT
Talent &
More Interactive Services
Managerial

EF
Services with overview
EA

F Technology Cost
S
Travel & efficiency
Pilgrimage Increased
Planning market share
 Acquisition Model
The Parent company of Travelyaari
SWOT Analysis
will be redBus even though it was
acquired by Ibibo, which Strengths Weaknesses
Makemytrip acquired. Strategies can be only built on the basis of
The Acquiring of Travelyaari will
The top will acquire few shares of the consumer-oriented products development
strengthen and consolidate to
company as per agreements. and marketing approach has to be in low
expand the market position. cost for both the companies
As the brand names are very popular,
it will be easier to achieve
goals, advance missions, and increase
Opportunities Threats
their impact. As the The acquisition will open up more Using the present strengths of redBus,
pandemic has hit, this is the right revenue to tackle more remote places of the same popularity needs to be built
time to grow and avoid negative the country. The opening of the tourism
for Travelyaari or penetrate into the
effects on revenues. industry in collaboration with bus can be
market with the same brand name
With the acquisition, redBus and increased.
Travelyaari will get the following
advantages:
Reduced entry barriers
Market power
New competencies and
resources
Access to experts of parent
company
Access to capital
Fresh ideas and perspective
 Strategy and Benefits

01 02 03 04 05

Increased Reduced Increased Creates a Human

Revenue Competition and
Power New Market Resoruce
Market Size There won't be a
The combined It provides better
As the main competitor shortage of managerial
The process will help capitals and reserves sales prospects and
to increase the net in the field is being talent or human
increases the market
acquired, there won't of the newly formed
worth and operations reach of the business. resources when one
be much competition. company help it in
of Travelyaari. An acquisition like company takes over the
This acquisition also reducing other. This decision will
Moreover, these this will help to
increases market size. competition and bring in more marketing
strategic tools help in increase tourism
boosting the gaining a strategies upfront for
through bus booking.
company’s share price. competitive edge. Travelyaari
A CONGLOMERATE IN MAKING :
 ABOUT THE FIRM :
Byju's is an education tutoring app that runs on a freemium model with free access to content limited for 15 days after the
registration. It was launched in August 2015, offering educational content for students from classes 4 to 12 and in 2019 Early
learning program has started for classes 1 to 3. It also trains students for examinations in India such as IIT-JEE, NEET, CAT, IAS,
and international examinations such as GRE and GMAT
Recently,Byju's launched new programs in its Early Learn App for students of kindergarten as well.In April 2021, the company
also announced the launch of "BYJU'S Future School" to be led by White Hat Jr Founder Karan Bajaj. The Future School aims to
cross the bridge from passive to active learning with an interactive learning platform blended with coding and other subjects

1 2 3
Roadmap To Conglomerate 4

Digital Transformation,
it is a huge undertaking, Customer intelligence,
Technology architecture, . Customer journeys, Successful
one that involves investing For a conglomerate with Adopting open application
companies are those where
in new technologies, diverse businesses, a key programming interfaces
everyone has a stake in the
upskilling workforces, and priority for transformation is (APIs) that facilitate the
end-to-end customer journey.
defining new workflows and to create a single, sharing of data among
For conglomerates, working
processes. In a diverse centralised customer data multiple businesses paves
collaboratively helps to ensure
business it becomes the way for the delivery of a
platform (CDP) across consistency among
difficult to find ways to better customer experience.
relevant businesses. themselves.
satisfy both parties.
Byju's is also looking to hire up it's scale for it’s new project by being a conglomerate to the following :

SCHOOL TECH PATRON LEARNINGS:

USA -based PATRON Learning is an online
As for Mumbai-based company,
professional and higher education firm
the start-up offers services for that deals with teaching differently abled
school students. During the children. With presence in about 100
pandemic, its user base grew countries, India is its largest market.
from 10 million to 25 million in Patron Learning which will be a part
around nine months, according of byju’s “FUTURE LEARNING
to a report Last year, it launched SCHOOL “
platforms for School where project offers courses including data
teachers can encourage co- science, business analytics, cloud
curricular activities in the class computing to differently abled
by an operating system that runs students from age group 16 to 20.
online.
PURPOSE OF THIS EXPANSION :
This collaboration brings together the most-trusted education
programmes combining Patron learnings pedagogy expertise in dealing
with visually impaired children along with SCHOOL TECH’s content
and tech capabilities. Will help BYJUS’S to target the visually impaired
audience in foreign countries. After the integration, Byju’s will make
further investments in both the companies to accelerate their growth.
With over 33 years of experience,Patron’s said it has built a highly
effective learning ecosystem that has helped millions of young
aspirants get into the country’s best institutions. In 2019, it partnered
with private equity firms to create USA’s largest digitally enabled test
preparation channel for differently abled children. Under the
leadership of its co-Founder, it will continue to function independently
but under BYJU’s.

HENCE, THE MAIN PUPOSE OF THE COLLABORATION CAN BE SAID WAS TO

ENTER FOREIGN MARKETS WITH THE TARGET OF EDUCATING DIFFERENTLY
ABLED STUDENTS AND THE MOTO OF INCULCATING CO=CURRICULAR
ACTIVITIES IN THEM.
HOUSE OF MASABA
X
BOMBAY DYEING
A L L I A N C E
HOUSE OF MASABA X BOMBAY DYEING
_______________________________________

A CONTRAST ON HOW THEY FUNCTION

BOMBAY DYEING IS FAMOUS AND TRUSTED FOR

THE QUALITY MATERIAL IT PROVIDES TO
CONSUMERS. WHEREAS HOUSE OF MASABA IS
KNOWN FOR THE VIVID AND BOLD PRINTS WITH
BOLD COLOURS THAT I FANTASIZES THE
CONSUMERS WITH.

BOMBAY DYEING HAS A LARGE RANGE OF PRICES

AND IT SERVES ALL KINDS OF CUSTOMERS, FROM
AVERAGE RATES TO HIGH RATES, WHEREAS HOUSE
OF MASABA IS A PREMIUM BRAND AND IT HAS A
CERTAIN TARGET AUDIENCE WHO IS CAPABLE OF
SPENDING A VERY HIGH AMOUNT ON CLOTHING
AND ACCESSORIES.

BOMBAY DYEING HAS A VAST RANGE OF

CUSTOMERS FROM MIDDLE CLASS TO HIGH CLASS.
HOUSE OF MASABA CATERS ONLY TO PREMIUM
CUSTOMERS.

BOMBAY DYEING HAS MANY OUTLETS AND IT ALSO

SELLS ON APPS LIKE AMAZON, FLIPKART, MYNTRA
ETC. HOUSE OF MASABA HAS LIMITED OUTLETS
AND IT IS NOT ON ALL THE APPS, JUST SELECTIVE
ONES
Alliance strategy
The trusted quality of Bombay dyeing will merge with the fascinating prints of
House of Masaba, it will automatically drive customers to this alliance.

The alliance of both brands will create a balance in the rates. This will make a
middle way for the customers who are not willing to spend a fortune and also
wish to wear a commendable brand.

The variety of products will increase. The brands will have more diversity in
design. Masaba can design flourishing bedsheets and linen with her amazing
prints and Bombay dyeing can provide a vast range of customers as well as its
goodwill of years.

Outlets could be increased. Now diverse customers will shop from the
combination of both the brands and hence the number of customers will also
increase.

Profits will increase as Bombay Dyeing will have a Masaba label on its
merchandise, so prices are ought to be a little high with the same quality yet
different outlook and House of Masaba will have a wide range of customers. The
credibility of both brands will increase.

The alliance will cater for all generations. The older generation looks for the
quality whereas the young generation is more into looks. House of Masaba can
create an amazing outlook to age-old trusted fabric of Bombay Dyeing.
 Marketing Strategy
House of Masaba recently took an initiative with
UNEP by designing outfits that turn into bags to
reduce plastic bag usage. Such initiatives could
be combined with Bombay Dyeing by creating
attractive bags that can also turn into dresses for
packaging of the bedsheets, etc.
The brands could introduce various festive
collections as the festive season is the time to
redecorate your house as well as treat yourself
with new outfits.
House of Masaba already has a massive social
media following, both the brands could
collaborate the social media and gain more
online audiences.
Have in-store events like small casual fashion
shows.
Quality meets comfort as well as fashion.
 OTHER EXAMPLE OF AN
ALLIANCE :

UBER AND SPOTIFY

1. Uber and Spotify APPLE PAY AND MASTERCARD

Uber’s partnership with Spotify lets Uber riders easily stream their
Spotify playlists whenever they take a ride. This makes the Uber
experience feel more personalized, and encourages Uber riders to
subscribe to Spotify Premium (for more control of their tunes both
inside and outside Uber).

2.Apple Pay and MasterCard

It would seem that Apple Pay and MasterCard are competing with each
other. Apple collaborated with the second largest credit card provider in
the world, MasterCard, to gain credibility in the merchant services and
processing arena. While Apple Pay gets the benefit of MasterCard's
reputation, MasterCard gets the cache of being the first to be an Apple
Pay authorized option. The experience of MasterCard helps Apple as it
works out potential bugs and issues as Apple Pay becomes more
prevalent.
Thank You