Under Supervision of

Dr. Ahmed Fouad

Team Members
Ahmed Khalaf Bekhiet
Manal Ahmed Soliman Elbarbary
Nesma Mohamed
Nour el hoda el saied Fawaz
Rania Fawzi
Rasha Mohamed Mohamed Mohamed

2019
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Table of Contents

ACKNOWLEDGMENT

EXECUTIVE SUMMARY

FEASIBILITY ANALYSIS
Industry and Market Feasibility Analysis
Macro Environment (PESTEL)
Micro-Environment (Porters’ Five Forces)
Product and Service Feasibility Analysis: (Consumer Behaviour)
Online Survey
Questionnaire

Developing and Testing the Business Model

Building a Strategic Plan

HR and Legal Framework

Operation

Marketing

Finance (Value test)

Annex

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

ACKNOWLEDGMENT

We would like to express our gratitude and special thanks to Prof. [Ahmed
Fouad] for his support and guidance during the “Entrepreneur” course and
project. We are really thankful for him for helping us to know about so many
new things and for giving us the golden opportunity to do this wonderful
project.
We would like to use this opportunity to express our gratitude to everyone who
supported us throughout the course of this project.

Thank you,
The Project Team

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 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

1. EXECUTIVE SUMMARY
Doctors on Call is medical service provided to patients via an online platform
(mobile application and website) to facilitate: An appointment scheduling,
emergency appointment, Patient/doctor inside Egypt encounter,
Patient/doctor outside Egypt, online consultation and telemedicine, Laboratory
and radiology investigations, Patient education, and Patient file of Medical
records.

2. FEASIBILITY ANALYSIS
2.1. Industry and Market Feasibility Analysis
2.1.1. Macro Environment (PESTEL)
P Political:
Egypt has recently reached government stability, and is currently working on encouraging
investment through the new law of investment, which came out in early July 2018 by
offering a range of incentives, also providing better opportunities for SMEs to integrate
more seamlessly into the formal economy. This would assist in the development of
individual businesses and thereby boost the country’s economic performance as a whole.
Such new trend in the Country and by encouraging the Micro, Small & Medium Enterprises
sectors, availed to our business the Opportunity to be registered and booming. The six
element of Egypt vision 2030 include " all Egyptians have the right to a safe and healthy
life through the implementation of an integrated health system characterized by availability
and quality Non-discrimination and able to improve health indicators by achieving
universal health and preventive coverage and early intervention.

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 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

E Economical
The currency fluctuation in Egypt in 2016 is affecting
the Egyptian doctors to find any chance to provide his
or her services with no need to go to clinic or a home
visit. Most people have smart phones with internet
access. People having emergencies will consider
finding nearest doctor service providers with
reasonable prices. People will prefer to order the
service via their smart phones as opposed to
exhausting phone calls and endless waits or search for
the nearest doctor clinic or hospitals. It will make
service easier with fewer fees. It is also very
important for emergency cases, also the World Bank
predicted a growth rate of 1.9 percent in the Middle
East and North Africa region, stressing that Egypt is
one of the most important countries in the region, which will witness a growth rate in 2019
of 5.6 percent, driven by the economic reforms, increased investment and high private
consumption rates.
Egypt Economics indicators: Such application will help doctors fine more chances for
better connection with people, and it will provide more jobs opportunities.

Egypt’s economic freedom score is 52.5, making its economy the 144th freest in the 2019
Index. business freedom, and judicial effectiveness overwhelming improvements in
property rights and government spending. Egypt is ranked 11th among 14 countries in the
Middle East and North Africa region, and its overall score is below the regional and world
averages.

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Economic policy remains focused on fiscal and business-related structural reforms to

restore financial stability and improve the business environment after years of political
turmoil. Growing confidence in the economic availability of hard currency has raised
investor confidence.

https://www.heritage.org/index/ranking
Doing business score in Egypt is 58.56 and Egypt ranked120 in 2019 compared to2018 which
ranked 128, indicating that there are positive indicators that the investment climate in Egypt
has improved significantly globally.

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Egypt Competitiveness index: Egypt scored 53.59 points out of 100 on the 2018 Global
Competitiveness Report published by the World Economic Forum. Competitiveness Index
in Egypt averaged 12.10 Points from 2007 until 2018, reaching an all-time high of 53.59
Points in 2018 and a record low of 3.60 Points in 2015.Egypt is the 94 most competitive
nation in the world out of 140 countries ranked in the 2018 edition of the Global
Competitiveness Report published by the World Economic Forum. Competitiveness Rank
in Egypt averaged 93.50 from 2007 until 2018,

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 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

S Social
Population: 100,012,034 as of Saturday, November 10, 2018
Age Structure
- 0-14 years: 33.29% (male 16,720,307/female 15,583,019)
- 15-24 years: 18.94% (male 9,464,262/female 8,919,614)
- 25-54 years: 37.6% (male 18,545,422/female 17,944,582)
- 55-64 years: 5.95% (male 2,861,136/female 2,911,586)
- 65 years and over: 4.22% (male 1,993,248/female 2,097,896) (2017 est.)
Population growth
- As the population grows, Egyptian urban centers will struggle even more to provide
services such as housing, sanitation, health care, cars maintenance and education.
- Also due to the increasing portion of the population attracted to internet and Social
Media, it is now easier to provide such needed services through it.
The current population of Egypt: 101,230,704 as of Wednesday, July 17, 2019.
T Technological
Internet and mobile become essentials for everyone, and people depend on them in each
activity in all sector like education, health as it enables its users to reach needed data in no
time & effort
Egypt begins to convert to digital& develop smart cities and automated all service to align
with the newest trend in the world, According to Monitor, Egypt is entering the race to
mechanize government services and the development of smart city technologies after
launching seven governmental platforms on the Internet to convert the country digitally, the
site said that these platforms included Data, automated services, and payments.
Telecommunication infrastructure and Mobile coverage with fourth generation is now
available, along all social classes targeted are using Smart Phones and already adequate to
use their phone and benefits from Free Applications downloads from either IOS app store
or Android play store.
Mobile penetration reached 101.62% at the end of the period (October - December 2018)
Compared to 111.64% at the end of the period (October - December 2017) with an annual
change rate of -10.3%

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 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Total mobile Internet users increased by 35.06 million by the end of (October - December
2018) compared to 32.79 million at the end of the period (October-December 2017) with an
annual growth rate of 6.93%.

The proportion of households using the Internet in the rural area was 42%, while 62% using
the internet in the urban area.
E Environmental
Egypt is the most populated country in the middle east and north Africa region. Cairo is the
largest city in the Arab world with a population 12.3 million. Much of the government
policy has focused on population density as the main contributor to a multitude of social,
economic and environmental challenges such as noise and air pollution, heavy traffic,
limited housing capacity and poor public health.
Building new cities helping create more places to live, work and visit (the new
administrative capital). This will reshape life in Cairo and affect the people life.
L Legal
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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

At a time when the world is witnessing critical changes at the national and international
levels in a new generation of investment treaties, laws, policies and regulations, Egypt
contributed to this process through revamping its national and international legal
frameworks regulating investment.
Providing an investment environment that will attract investors and gain their confidence ,
This requires developing the legislative environment to put Egypt back on the global
investment map , Legislative reforms adopted on a breakthrough in previous laws and
legislation, it takes in the remarkable technological developments that took place during the
previous years necessitated a great effort in which all the organs of the state cooperated and
the Council of the elected representatives responded to these amendments.

Principles governing investment in Egypt: The new law also identifies eight principles that
should govern investment and apply to both the state and investors. These principles
include (Arts. 3–8):
1. Equality of investment opportunities and non-discrimination.
2. Supporting emerging companies, entrepreneurship and micro, small and medium
enterprises (MSMEs).
3. Consideration of the social dimension, public health and environment protection.
4. Freedom of competition, prevention of monopoly and consumer protection.
5. Compliance with principles of governance, transparency, prudent management and
non-conflict of interests.
6. Maintaining stability of investment policies.
7. Expedition and facilitation of investors’ transactions.
8. Preserving national security and public interest.
https://www.iisd.org/itn/2018/10/17/new-egyptian-investment-law-eyes-on-sustainability-
and-facilitation-moataz-hussein/

2.1.2. Micro-Environment (Porters’ Five Forces)

Competition Analysis

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

We have: 2 main direct competitors: Vezeeta and re3aya 24/7; one main
significant competitors: Tabibi, and one main indirect competitor: Dawi clinics.
Below is analysis of each one of them:
Direct Competitor:
A)Vezeeta
Vezeeta: ‫اسهل طريقة لحجز احسن واكبر دكاترة في مصر‬

Website https://www.vezeeta.com/?
gclid=EAIaIQobChMIh_CRg4KH4wIV05rVCh3vow4nEAAYASAAEgKU5_D_Bw
E
Application Present
Description Vezeeta is the easiest way of booking all Doctors in Egypt. Now
wish Vezeeta, you can book appointments with doctors easily,
all you need to do is call 16676 or book online.
Hotline 16676
Rank 545
Startup ranking 11
in Egypt
SR Score 78,665
SR Web 80,962
SR Social 57,985
Characteristics *Search by: specialty, city, geographical area, doctor name,
insurance.
during search in specific particular specialties
minor specialties (e.g.: dermatologist for kids, adults –plastic, (
surgeon and laser, venereal disease
The patient can know other information as: Doctor male –
female, time available, discount code (accept – not accept), and
examination price. The patient can choose the doctor according
to prices of appointment: less than 50, 50-100, 100-200, 200
-300, and more than 300 pounds.
*Services: doctor search, compare and choose, book your
appointment.
* Information for doctor:
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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

*Vezeeta has a Facebook page provides medical advices and

instructions for patients and calls to connect with them.
Some videos are provided and present medical issues and
advices, also there are vacant posts.
*Evaluation: It depends on doctor evaluation through patient
reviews who visited the doctor
Doctor Picture for him, his tilte, specialties, geographic area, clinic
address, medical check price, waiting time, reservation date
(today ,tomorrow and Friday).

Vezeeta statistics till july 15, 2019.

Reference: https://www.startupranking.com/vezeeta
B) Re3aya 24/7:
Re3aya 24/7:

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Website https://re3aya247.com/ar/Index
Application Present
Description Reaya247 (care247) is the largest Arab platform to facilitate
communication between medical service providers and patients not
only by facilitating booking, but also through the creation of an
integrated community in which the highest quality of communication
such as video talks and written conversations, which provide
integrated health care for the patient 24 hours a day, 7 days
Hotline + 2010 3040 6900
Rank Not ranked
Characteristic *Search by: specialty, city, area, doctor name, insurance, medical
s centre, laboratory, pharmacies, radiology centre
*services: search for doctor, re3aya has Facebook and twitter page
that provide medical advices and instructions for patients, calls,
video calls to connect with them. tele-health services using modern
communication techniques. Some videos are provided and present
medical issues and advices It doesn’t have doctor evaluation and
reviews. It doesn’t have advertisement in the page. The doctor price
is less than Vezeeta. It has Information for doctor: title, specialties,
geographic area, clinic address, medical check price, waiting time,
reservation date.
Doctor Picture for doctor him, time available, discount code: accept – not
accept, examination price.

2- Significant Competitors:
Tabibi247

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Tabibi 247 : clinic and home visit:

Seek our medical expertise in well equipped, conveniently located doctor clinics around Cairo.

www.tabibi247.com
Website
Application 2 applications:

1-My tabibi:
https://play.google.com/store/apps/details?
id=com.eSyaCMS.Patients&hl=en
This app is specially designed for the Patients of Tabibi 24/7,
to enable them to have healthcare at their finger tips.
The App helps patients to book appointments for Home Visits
and Clinic Visits and also access their Electronic Medical
Records from the comfort of their mobile devices.

2-Tabibi for Doctors:

https://play.google.com/store/apps/details?id=com.eSyaCMS.Doctors
Attending Home Visit Calls and Clinic Visit Calls is now a lot
easier as the Doctors have access to information they need at
their finger tips. The Doctors can access Patient records and
update their EMRs from the Mobile Devices and also generate
bills for the patients online. It has clinic, and introduces Home
visit, Home care.
Description Tabibi 24/7 has been providing quality medical care for more
than five thousand families across Cairo. Tabibi 24/7 - Cairo'
leading pediatric and family

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Hotline 16724
Rank 7652
Startup 99
Ranking In
Egypt
SR Score
32,003  (decreasing)
SR Web 32425
SR Social 28,198
Characteristics Tabibi 24/7 - Cairo' leading pediatric and family medicine
practice. Operating 24/7, we treat patients in their homes or in
our clinic network.
* Services: The modern pediatric and family medicine
services in Cairo. It provides it diagnosis visits, lab tests and
vaccinations at home and clinics 24/7.
Maadi, Downtown Mall, New Giza Bricklane.
It provides personalized, high-quality primary medical care
services in the fields of family medicine and pediatrics
serving the whole family from newborn child to grandparents,
in sickness and health.
Our main purpose is to give our patients “peace of mind”.
This includes sick visits, 'well-checks' and vaccination visits.
* Tabibi 24/7 aims to provide the best possible service, either
at your home (we will come to you at any time) or in one of
our inviting and well equipped clinics.
As a registered Tabibi 24/7 customer, you will be able to set-
up and easily access your complete medical records, including
a full medical history and immunization records via a secure
log-in on our website. You are invited to sign-up for free on
this page and we will follow up with you to complete your
family's data. 
Tabibi Clinics Addresses:
Villa 13, Street 254, Degla, Maadi
3rd District, El Sheikh Zayed, 6th of October, Giza Inside
Midpoint Center, 3rd Floor
New Cairo Downtown Mall's, 1st Floor, S3 Building
Tabibi 247 statestics:

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Reference: https://www.startupranking.com/top/egypt#startup_tabibi-24-7

3-Indirect Competitors:
Dawi clinics:

Dawi clinics: ‫من حقك أن تحصل علي الخدمة الطبية في راحة تامة وفي األوقات المناسبة لك‬.

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Website www.Dawiclinics.com

Application It does not have application,

but the patient can appointment it through vezeeta
Description Dawi is medical clinics established to provide the Egyptian
family with comprehensive medical service and health programs
through international standards in the healthcare.
In order to meet the needs of the Egyptian family in full comfort,
we provide medical services in the clinics of Dawi 24 hours / 7
weeks and even in official holidays.
Hotline 16850
Company 34,425
rank
Rank in Egypt 188
SR Score 21,252
SR web 22,290
SR social 11,906
Description * Basic specialties include: internal medicine, pediatrics and new
born, dentistry.
Dawi doctors are available all the day every day, even in the
weekend. Dawi doctors are specialists and consultative in the
internal medicine /pediatrics/ family medicine / dentistry
* Dentistry: All basic dental treatment . Extra specialist available
in dawi: Gynaecology and infertility , orthopedics, ear nose and
throat, psychiatry.
Medical analysis: medical analysis, sonar, ECG
Healthy programs: remedy programs and personal protection
according to age, gender, health status.
Dawi program is designed according to age, gender, health status
related to each client matching with the scientific methodology
based on medical evidence. When doctor check on the patient in
his first time, he specifies the best medical programe for the
patient case. Dawi medical program consist of checking
programs, MRI and medical advices helping patient to be better.
It has a Facebook page, provide medical advices and
instructions for patients and video connection with them.
Some videos are available present some medical issues, and
some advices through it at longer interval.

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

* Working hours :from 11 A.M to 10 P.M

* you can talk to them through :
Emails and Facebook messenger (answer in few hours)
*Cash paid
Dawi statistics till July 17, 2019:

Reference: https://www.startupranking.com/dawi-clinics
*SR Score: is a number between 0 and 100,000. It reflects the importance of a
startup on the internet and its social influence. It is calculated based on SR
Web and SR Social.
*SR Web: is a number between 0 and 100,000. It reflects the importance of a
startup on the internet.

1. Rivalry among other enterprises

-Number of competitors is small and the field of health information technology
-Mobile health is growing fast.
-here is a demand to access the medical services more easily and more rapidly.
2. Bargaining power of suppliers
Suppliers are: Doctors - application developer - web developer – web hosting.

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Application developer and web developer: are the suppliers for our website and
application, developers number is huge and we can select the best to deal with but
after we make a deal changing one of them with another will be difficult and
costly. also we have to pay for them after or during the web or app developing
before we gain enough money.
Hosting will be easy and shifting from one web to another will not be difficult but
may be costly.
Doctors: doctors are the main supplier for health care and consultation services,
we assume that the number of qualified doctors who can provide the basic
consultation services is big enough to decrease their bargaining power, shifting
from doctor to another will be easy and without loss in money
3. Bargaining power of Buyer
-The demand for healthcare services is increasing day by day, and number of
companies that work in automated and online healthcare services still low, also
the revolution of IT generates a need to redesign the way in which healthcare
services can be provided. All of that make a need to differentiated healthcare
services, so we expect that number of buyers will be huge and their bargaining
power will be limited. It will be some difficulty in comparing the prices of some
services such as online consultation against face to face normal encounter with
doctor
On the other hand, there are many companies that can provide our services but in
a fragmented manner, so we expect that switching cost to another service
provider will not be costly and this may increase bargaining power of buyer in
this point.
4. Threats of new entrants
The economies of scale on our services is absent, the capital required to begin
this work is relatively small and no governmental restriction for new entrants
which increase the threats of new entrants. But on the other side the customer
loyalty to the existing enterprises may be low which can limit this threat.
5. Threats of substitutes
There are many companies that provide similar services with acceptable quality
but not the best, the services provided by them is of an acceptable price. So the
threat of substitutes is high.
Forces importance Threat Weight score
Rivalry among enterprises 3 3 9

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Bargaining power of supplier 3 3 9

Bargaining power of buyers 4 2 8
Threats of new entrants 5 4 20
Threats of substitutes 4 4 16
Total 62

Product and Service Feasibility Analysis: (Consumer

Behavior)
Online Survey
We have conducted an online survey for our customers via an electronic tool;
google form. Copy of the survey questions is attached in the annex section. The
survey aims at collecting data about the consumer (patient) behavior towards our
project idea. The purpose of this survey is to determine customer segmentation,
customer behavior, and service validation. The survey link has been launched via
social media on 25 June 2019 and has been closed on 13 July. A total number of
102 responses were received. Altogether, 100 respondents completed the survey
with valid responses which were usable for analysis. Two forms of data were
collected: qualitative data including participant opinions and comments and
quantitative data including general frequencies and counts. The collected data is
analyzed using google form and Excel.

The Results:
Customer Segmentation:
● Descriptive Statistics
The sample contained 23 male (23%) and 77 female (77%). Respondents’
age group maximum level is at the range of (25-35); (43%) followed by the range
from (35-45); (31%), while the lowest range of age group is at (above 60); (1%).
A total of 32 respondents (32%) are located in Faisal and Haram, followed by
(17%) located in 6th of October and (7%) located in Nase City. The highest
income range of respondents ranges from (2000-5000 EP); (62%) followed by
(25%) less than 2000 EP, while the lowest rate is at (more than 15000 EP), (3%).
A total (55%) of respondents are married and (42%) are single. The majority

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

respondents (91.4%) have children. A total (54%) of respondents have insurance

system while (46%) 0f them have not. a total of (65%) of respondents hold a
bachelor degree and (31%) hold higher degrees, while only (4%) hold an
intermediate education. The majority of respondents are in a healthy state (81%),
(12%) suffers from chronic diseases, and (7%) suffers from obesity

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Customer Behavior:
● Descriptive Statistics
Most of the respondents (55%) visit the private doctor in a non-constant manner.
38 respondents (38%) use a mobile phone to get the medical services such as
scheduling their doctor appointment or seeking medical advice, only (6%) use
websites, only (2%) use mobile applications, only (1%) may use all the options,
only another (1%) may go directly to the clinic or use those tools, while (37%) go
directly to the clinic. Among 11 respondents who use or may use those online
tools, 5 respondents (45.5%) use Vezeeta mobile application, 2 respondents
(18.2%) use Estasharah Facebook messenger Chatbot, only 1 respondent (9.1%)
use Re3aya 247 online medical platform, also (9.1%) search websites from the
browsers, and (9.1%) use facebook. Also, among 11 respondents who use or may
use those online tool, 8 of them (71.2%) use them in a non constant manner and
only 2 (18.2%) and 1 (9.1%) respondents use them 1 and 2 times per month
respectively. Among the same 11 respondents who use or may use those online
tool, the majority of them (81.8%) preferred services provided by using those

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

tools for easy use of them. 6 respondents (54.5%) preferred services provided by
using those tools for its speed. The negative issues experienced by 6 respondents
of those 11 (54.5%) is the inadequate information followed by the slowness of
services (27.3%). Among the other 89 respondents who did not use the online
tools for getting the medical services, 87 respondents (97.8%) intend using them
in the future and only 2 of them (2.2%) have no intention to use them. . In
general, the majority of respondents prefer getting the medical services via online
platform for consultation and medical advice (46.9%), and mobile phone for
scheduling (44.9%).

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Product Validation:
● Descriptive Statistics
Regarding product validation, (51%) of the 98 respondents who use or intend
to use online platforms for seeking medical services, prefers getting medical
advice via conversation through Whatsup or any similar application. (63.3%)
of those respondents expect direct communication with the doctor followed by
follow-up services expected by (59.2%). Only (32.7%) expect getting free
services and the rest expect paying in different methods. (60.2%) of the same
respondents expected promotions for medical investigation services. The
majority of them (66.3%) prefer cash payment followed by (41.8%) who
prefer payment via credit cards, and (39.8%) via Fawry. Regarding
expectations of the respondents towards the project, there were 91 positive
comments, 5 neutral comments, and only one negative comment.

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

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‫‪ENTREPRENEUR FINAL PROJECT‬‬ ‫‪DOCTORS ON CALL-BUSINESS PLAN‬‬

‫‪25. What are your expectations regarding the‬‬ ‫‪Positive‬‬ ‫‪Negative‬‬ ‫‪Neutral‬‬
‫ما هى توقعاتك ?‪services provided via the project‬‬ ‫‪response‬‬ ‫‪response‬‬ ‫‪respons‬‬
‫ة من خالل هذا المشروع؟‬ ‫فيما يتعلق بالخدمات المقدم‬ ‫‪code=3‬‬ ‫‪code=2‬‬ ‫‪e‬‬
‫‪code=1‬‬
‫‪1‬‬ ‫الحصول على خدمات طبيه بصورة افضل‬ ‫‪3‬‬
‫‪2‬‬ ‫مميزة‬ ‫‪3‬‬
‫‪3‬‬ ‫معلومات صحية مفيدة للمحافظة علي سالمتي‬ ‫‪3‬‬
‫‪4‬‬ ‫‪It's a good try‬‬ ‫‪3‬‬
‫‪5‬‬ ‫النجاح النه مواكب العصر الحالي المتقدم‬ ‫‪3‬‬
‫‪6‬‬ ‫توفير الوقت والجهد والحصول علي خدمه طبية‬ ‫‪3‬‬
‫جيده ودقيقه‬
‫‪7‬‬ ‫توفير الوقت والجهد والحصول علي خدمه طبية‬ ‫‪3‬‬
‫جيده ودقيقه‬
‫‪8‬‬ ‫معرفه احسن دكتور بامانه وليس مجرد دعايه‬ ‫‪3‬‬
‫للدكتور وتوفير عناوين للمعامل التحاليل واالشعه‬
‫االكثر جوده وتوفير خدمه نقل المريض للدكتور او‬

‫‪27‬‬
‫‪ENTREPRENEUR FINAL PROJECT‬‬ ‫‪DOCTORS ON CALL-BUSINESS PLAN‬‬

‫نقل الدكتور الى المريض في الحاالت الصعبة‬

‫‪9‬‬ ‫‪Maybe it will be more comfortable and‬‬ ‫‪3‬‬
‫‪easier in the future‬‬
‫‪10‬‬ ‫جيده‬ ‫‪3‬‬
‫‪11‬‬ ‫توفير خدمه اسهل واسرع في عدة من االوقات‬ ‫‪3‬‬
‫المختلفه المناسبه لجميع االعمال‬
‫‪12‬‬ ‫سوف يصبح مشروع ناجح لو طبقت فيه هذه‬ ‫‪3‬‬
‫المواصفات‬
‫‪13‬‬ ‫اتوقع ان هذا المشروع لو طبق سوف ينال ترحيب‬ ‫‪3‬‬
‫كبير من المواطنين وإقبال ال نظير له‬
‫‪14‬‬ ‫المصداقيه المكرونه عدم التغافل عن الجانب‬ ‫‪3‬‬
‫االنسانى مراعاه الحاالت الطارئة للعمالء توفير‬
‫زيارات منزليه للعمالء توفير خصومات لحجرات‬
‫العمليات للعمالء‬
‫‪15‬‬ ‫التطور‬ ‫‪3‬‬
‫‪16‬‬ ‫خدمات ممتازة توفر الوقت والمجهود وتعطى‬ ‫‪3‬‬
‫معلومات الختيار الطبيب او المركز الطبى وسرعه‬
‫وسهوله التواصل معه‬
‫‪17‬‬ ‫‪..‬خدمه طبيه متميزه وسريعه لجميع افراد االسرة‬ ‫‪3‬‬
‫‪18‬‬ ‫ان تكون الخدمه ممتازه و سهله التعامل من قبل‬ ‫‪3‬‬
‫كبار السن و توافر جميع التخصصات و االلتزام‬
‫بالمواعيد المحدده‬
‫‪19‬‬ ‫توفير للوقت للذهاب للطبيب المناسب واجراء‬ ‫‪3‬‬
‫الفحوصات بسهولة‬
‫‪20‬‬ ‫توفير سهوله وسرعة للتعامل مع الخدمات الصحيه‬ ‫‪3‬‬
‫‪21‬‬ ‫‪I expected to see a a telemedicine‬‬ ‫‪3‬‬
‫‪program‬‬
‫‪22‬‬ ‫‪To be so benefitial‬‬ ‫‪3‬‬
‫‪23‬‬ ‫جيده‬ ‫‪3‬‬
‫‪24‬‬ ‫االستشارات الطبية‬ ‫‪3‬‬
‫‪25‬‬ ‫وجود سيارات إسعاف بها كل االجهزة الحيوية مع‬ ‫‪3‬‬
‫مسعفين بمستوي متميز‬
‫‪26‬‬ ‫‪Scheduling services - Follow up‬‬ ‫‪3‬‬
‫‪services - Health Education‬‬
‫‪27‬‬ ‫خدمات استرشاديه‬ ‫‪3‬‬
‫‪28‬‬ ‫جيده جدا‬ ‫‪3‬‬
‫‪29‬‬ ‫فكره جيده ستالقي قبول بين االمرضي‬ ‫‪3‬‬
‫‪30‬‬ ‫تكون على راحة المريض وخدمته‬ ‫‪3‬‬
‫‪31‬‬ ‫نجاح الخدمات‬ ‫‪3‬‬
‫‪32‬‬ ‫استمرار المستوى الجيد للخدمة ‪ ...‬و عدد أطباء‬ ‫‪3‬‬
‫مشتركين اكثر في البرنامج ‪ ...‬وجود تخصصات‬
‫دقيقة‬
‫‪33‬‬ ‫سهوله الحصول على استشاره طبيه وسهوله‬ ‫‪3‬‬
‫التواصل مع الطبيب‬
‫‪34‬‬ ‫مفيده‬ ‫‪3‬‬

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‫‪35‬‬ ‫الدخول للطبيب سريعا وعدم االنتظار كثيرا‬ ‫‪1‬‬

‫‪36‬‬ ‫الصورة غير واضحة‬ ‫‪1‬‬
‫‪37‬‬ ‫أشوف األول العروض‬
‫‪38‬‬ ‫سهولة الحجز والكشف‬ ‫‪3‬‬
‫‪39‬‬ ‫تحسين الخدمة الطبية المقدمة للمريض‬ ‫‪3‬‬
‫‪40‬‬ ‫خير باذن هللا‬ ‫‪3‬‬
‫‪41‬‬ ‫‪The service will be great and will help‬‬ ‫‪3‬‬
‫‪me a lot‬‬
‫‪42‬‬ ‫سوف تكون خدمات مهمه وفعاله في تلبيه‬ ‫‪3‬‬
‫احتياجاتنا الصحيه والفحوصات الدوريه‬
‫‪43‬‬ ‫اذا نفذت بالشكل المطلوب والمرضي سوف تكون‬ ‫‪3‬‬
‫خطوه هامه في صحة المجتمع‬
‫‪44‬‬ ‫اتوقع ان يوفر هذا المشروع الجهد والوقت وسهوله‬ ‫‪3‬‬
‫التواصل مع الطبيب‬
‫‪45‬‬ ‫جديه في التعامل‬ ‫‪3‬‬
‫‪46‬‬ ‫سهولة عملية الحجز و سرعتها‪"-‬‬
‫‪47‬‬ ‫تسهيل االستشارات الطبيه عن طريق التواصل مع‪-‬‬ ‫‪3‬‬
‫" الطبيب بدون الذهاب إليه‬
‫‪48‬‬ ‫التواصل مع افضل الدكاترة وباحسن األسعار‬ ‫‪3‬‬
‫‪49‬‬ ‫خدمه طبيه افضل لخدمة العامه‬ ‫‪3‬‬
‫‪50‬‬ ‫خضومات‬ ‫‪3‬‬
‫‪51‬‬ ‫‪I think it will be perfect‬‬ ‫‪3‬‬
‫‪52‬‬ ‫نجاح‬ ‫‪3‬‬
‫‪53‬‬ ‫مشروع كويس‬ ‫‪3‬‬
‫‪54‬‬ ‫يارب تكون مفيده ولو حتي ف توفير الوقت بنقعد‬ ‫‪3‬‬
‫ف بعض العيادات بالتسع ساعات وده وحده‬
‫ممرض أنه كمان يوفر عليا فزيتة كشف المستعجل‬
‫اللي هي ضعف الفزيته العاديه‬
‫‪55‬‬ ‫ممتاز‬ ‫‪3‬‬
‫‪56‬‬ ‫اتوقع القبول والنجاح النتشار االنترنت على نطاق‬ ‫‪3‬‬
‫واسع في السنوات األخيرة‬
‫‪57‬‬ ‫ال شيء‬ ‫‪1‬‬
‫‪58‬‬ ‫خدمه سريعه متوفره مجانيه وموثوقه‬ ‫‪3‬‬
‫‪59‬‬ ‫االلتزام‬ ‫‪3‬‬
‫‪60‬‬ ‫‪Good‬‬ ‫‪3‬‬
‫‪61‬‬ ‫سيكون من السهل التعامل مع األطباء و تقديم خدمه‬ ‫‪3‬‬
‫طبية عالية الجودة‬
‫‪62‬‬ ‫خدمات افضل‬ ‫‪3‬‬
‫‪63‬‬ ‫مشروع ناجح‬ ‫‪3‬‬
‫‪64‬‬ ‫جيده‬ ‫‪3‬‬
‫‪65‬‬ ‫جيده‬ ‫‪3‬‬
‫‪66‬‬ ‫تسهيل عمليه الرعايه الطبيه‬ ‫‪3‬‬
‫‪67‬‬ ‫جيدة‬ ‫‪3‬‬
‫‪68‬‬ ‫جيده‬ ‫‪3‬‬
‫‪69‬‬ ‫إضافة جيده‬ ‫‪3‬‬

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‫‪70‬‬ ‫ارجو أن يحقق الكفاءة المرجوة منه ليستطيع كبار‬ ‫‪3‬‬

‫السن والعاملين الثقه فيه وفي المنصات االلكترونيه‬
‫عموما عوضا عن االتصال او الذهاب شخصيا‬
‫‪71‬‬ ‫أظن أنها ستفيد المرضى وتوفر عليهم‬ ‫‪3‬‬
‫‪72‬‬ ‫خدمة جيدة‬ ‫‪3‬‬
‫‪73‬‬ ‫‪Good‬‬ ‫‪3‬‬
‫‪74‬‬ ‫اتمنى ان يضيف اضافة اكبر من التطبيقات‬ ‫‪3‬‬
‫الموجودة حاليا ومايكونش بفلوس في اول استخدامه‬
‫ممكن بعد فترة‬
‫‪75‬‬ ‫جيد االستخدام‬ ‫‪3‬‬
‫‪76‬‬ ‫التحسين والسهولة‬ ‫‪3‬‬
‫‪77‬‬ ‫اتوقع خدمه جيده‬ ‫‪3‬‬
‫‪78‬‬ ‫‪3‬‬
‫‪79‬‬ ‫النجاح في المشروع‬ ‫‪3‬‬
‫‪80‬‬ ‫تكون مريحه اكتر من الخدمات الموجده حاليا‬ ‫‪3‬‬
‫‪81‬‬ ‫خدمات افضل‬ ‫‪3‬‬
‫‪82‬‬ ‫سنقوم بالخدمات الطبيه ‪online‬‬ ‫‪3‬‬
‫‪83‬‬ ‫‪no expectations‬‬ ‫‪1‬‬
‫‪84‬‬ ‫‪Something like uber‬‬ ‫‪3‬‬
‫‪85‬‬ ‫هتساعد ناس كتير وثوابها كبير ان شاء هللا‬ ‫‪3‬‬
‫‪86‬‬ ‫التحسين والسهولة‬ ‫‪3‬‬
‫‪87‬‬ ‫جيد‬ ‫‪3‬‬
‫‪88‬‬ ‫أن تكون خدمة مختلفة‪ ،‬بخالف المواقع التي تحجز‬ ‫‪3‬‬
‫من عليها وتضطر أن تذهب مبكراً لتحجز مجدداً‪.‬‬
‫‪89‬‬ ‫‪Not good‬‬ ‫‪2‬‬
‫‪90‬‬
‫‪91‬‬ ‫تكزن سهله وجيده‬ ‫‪3‬‬
‫‪92‬‬ ‫‪..‬‬
‫‪93‬‬ ‫ال اتوقع شيء‬ ‫‪1‬‬
‫‪94‬‬ ‫أن تكون وسيلة التواصل مع الطبيب عند الضرورة‬ ‫‪3‬‬
‫أسهل و أسرع‬
‫‪95‬‬ ‫تحقيق اإلتاحة لمن يعانون من ضيق فى الوقت‬ ‫‪3‬‬
‫‪96‬‬ ‫فكرة ممتازة ستوفر حلول كثيرة لكثير من‬ ‫‪3‬‬
‫المرضى‪..‬‬
‫‪97‬‬ ‫التوفيق ان شاء هللا‬ ‫‪3‬‬
‫‪98‬‬ ‫سهولة التعامل والمتابعة الجيدة للمريض لتحسن‬ ‫‪3‬‬
‫حالتة الصحية‬
‫‪99‬‬ ‫‪Medical services‬‬ ‫‪3‬‬
‫‪100‬‬ ‫سرعة الحجز‬ ‫‪3‬‬
‫‪101‬‬ ‫اتوقع ان تكون ممتازه‬ ‫‪3‬‬
‫‪Total Count‬‬ ‫‪91‬‬ ‫‪1‬‬ ‫‪5‬‬

‫‪30‬‬
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

2.1.3. Questionnaire
We have conducted an online questionnaire for our suppliers (physicians) via an
electronic tool; Google form. The supplier questionnaire aims at collecting data
about supplier segmentation, supplier behaviors, service validation, and the
operation. The questionnaire link has been sent to 11 doctors of different
specialties via social media on 2 July 2019. Two forms of data were collected:
qualitative data including participant opinions and comments and quantitative
data including general frequencies and counts. The collected data is analyzed
using the Google form and Excel.
The Results:
● Descriptive Statistics
The sample contained 11 respondents. Among them, (81.8%) are females
and (18.2%) are males. The majority of respondents (72.7%) are specialist and
(27.3%) are residents. Also, the majority of them (90.9%) have master degree.
Respondents’ age group maximum level is at the range of (25-35); (54.5%)
followed by the range from (35-45); (36.4%) and (9.1%) for (45-60) age range. A
total (27.3%) of respondents are located in 6th of October, followed by (18.2%)
located in Nasr City and (9.1%) located in Faisal and Haram. The highest income
range of respondents is less than (5000 EP); (72.7%) followed by (27.3%) ranges
from (5000-10000 EP). The majority of respondents, 9 (81.8%) work at general
hospital. Only (27.3%) of respondents have private clinics.
Only 2 (18.2%) of respondents tried providing medical services such as
medical advices using a telephone or an online platform, (45.5%) did not try but
like to try them, while (36.4%) did not try and did not believe in them. Among
those who tried them, (50%) used Facebook or telephone and (50%) used
messenger. They provided them for free and faced problems in communication
and inadequate information about the patients. (100%) among those who have
private clinics prefer support from third party for to manage their patient
scheduling. The fee is less than 100 LE in (66.7%) of those who have private
clinics and ranges from (100-200 LE) in (33.3%).
Among the respondents, (54.5%) like to market their business using digital
marketing. Four respondents (66.7%) prefer marketing via written medical
consultation, (66.7%) prefer marketing via publishing their profiles, (66.7%)
prefer marketing via patient evaluations for them, (50%) prefer marketing via
medical consultation or video of medical contents, and (33.3%) prefer marketing
via medical consultation or recorded medical contents. Only (13.2%) of
respondents prefer providing medical advices through online platforms and all

31
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

respondents prefer face to face communication with patients to provide medical

advices. The majority of respondents (72.7%) prefer scheduling services in our
project followed by (63.6%) prefer follow-up services. Regarding the comments,
total 10 respondents among 11 give positive comments about their expectations
towards our project and only one give a negative comment. A total 4 respondents
(36.4%) expect to pay a small fee for getting our services, (36.4%) expect
monthly small subscription fee for our services, (36.4%) expect a small
percentage of each services provided through the project, and also (36.4%) expect
getting services interchangeably with other services such as marketing services.
The majority of respondents (63.6%) prefer payment via Fawry, followed by
(27.3%) who prefer payment via credit cards.

32
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

33
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

13. What are the services you think they should be added? ‫ما هي الخدمات¸ التي تعتقد أنها يجب أن تضاف‬
1 -
2 -

34
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

3 -
4 -
5 -
6 -
7 -
8 -
9 ‫أن تكون هذه الخدمة بأجر‬
10 -
11 ‫السلوك الصحي‬

35
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

36
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

37
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

38
‫‪ENTREPRENEUR FINAL PROJECT‬‬ ‫‪DOCTORS ON CALL-BUSINESS PLAN‬‬

‫‪24. What are your expectations regarding the services‬‬ ‫‪positive‬‬ ‫‪negative‬‬ ‫‪neutral‬‬
‫ما هى توقعاتك فيما يتعلق بالخدمات ?‪provided via the project‬‬ ‫‪response‬‬ ‫‪response‬‬ ‫‪response‬‬
‫المقدمة من خالل هذا المشروع؟‬ ‫‪code=3‬‬ ‫‪code=2‬‬ ‫‪code=1‬‬
‫‪1‬‬ ‫تسويق جيد وخدمة افضل للمرضي‬ ‫‪3‬‬
‫‪2‬‬ ‫مقابلة المريض وجها لوجه شيء أساسي في التشخيص‬ ‫‪2‬‬
‫‪3‬‬ ‫تحسين الثقافة الصحية لدى عامة الناس وتفادي األسباب األولية‬ ‫‪3‬‬
‫لألمراض وتحسين نمط الحياة لحياة صحية أفضل‬
‫‪4‬‬ ‫اتوقع تقديم خدمات مفيدة من شأنها توفير الوقت والجهد لكل من‬ ‫‪3‬‬
‫الطبيب والمريض‬
‫‪5‬‬ ‫‪To be on the right way‬‬ ‫‪3‬‬
‫‪6‬‬ ‫‪Sucess‬‬ ‫‪3‬‬
‫‪7‬‬ ‫الدعاية‪ ،‬مساعدة المريض للوصول للتخصص الذي يحتاجه‪،‬‬ ‫‪3‬‬
‫‪.‬مساعدةالمريض للوصول للطبيب او المستشفى المالئم له ماديا ً‬
‫‪8‬‬ ‫الفائده اكبر للمرضى من حيث الوصول لطبيب مناسب¸ و الحصول‬ ‫‪3‬‬
‫عل استشارات و توصيات مفيده‬
‫‪9‬‬ ‫جيدة‬ ‫‪3‬‬
‫‪1‬‬ ‫تحسين الخدمات الطبية‬ ‫‪3‬‬
‫‪0‬‬
‫‪1‬‬ ‫خدمة جيدة‬ ‫‪3‬‬
‫‪1‬‬
‫‪Total‬‬ ‫‪10‬‬ ‫‪1‬‬ ‫‪0‬‬

‫‪39‬‬
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

40
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

2.2. Financial Feasibility Analysis

Capital Requirements
The total amount of EGP189K in Y0 includes CAPEX for Web site, mobile
application, and office furniture, computers and air conditions as follows:
1.1. CAPECS
Capital Requirements
The total amount of EGP189K in Y0 includes CAPEX for Web site, mobile application,
and office furniture and equipment, computers and air conditions as follows:
Description Y0 (EGP)
Mobile Application Cost 50,000
Office Furniture / Equipment 40,000
2 Mobile 4000
Computers 40000
Air conditions 20000
Web Site development 35,000
CAPEX 189000

OPECS
Y0 - 4 months (August –December)

41
 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

2. Developing and Testing the Business Model

2.1. Business Model Canvas

Key Key activities Value proposition Customer Customer

partners relationship segment
-operation/marketing -Business 2 -informative Age (25-35)
- Doctors oriented Customer: -Trust geographic:
- Lab / Rad -operational activities: * integrated online -high Faisal and
- web/app * Supply chain platform for all quality
developers - Doctors Haram-
clinical services -satisfaction
-out source - web site/app that can be October
marketing development accessed easily and Income
company - medical rapidly anytime range:2000-
appointment and anywhere.
- patient profile -Business 2 5000
- patient education Business: Married-
- medical * reach large with
consultation number of patients,
- quality approval children
access their clinical
* Marketing data easily and get with
- online marketing their satisfaction. bachelor
- offline marketing degree
*finance activity

Key resources Channels

-online
-Human Resource platform
-location
-capital
-equipment and PCs

Cost structure: Revenue stream:

Marketing Scheduling service
Application development Scheduling for doctor from out side Egypt
Operations
consultation with Forign doctors
Emergency service
you tube revenues100000 view$200

2.2. Enterprise Prototype (Test the Value Proposition)

42
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Mobile application prototype

43
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

44
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

3. Building a Strategic Plan

3.1. Vision and Mission

3.1.1. Vision

To be the company number 1 in providing high quality online medical services in

Egypt.

3.1.2. Mission

To provide people with the easiest, best and diverse medical service using
information technology.

3.2. Competitive Advantage

● We provide high quality online medical services that can be accessed
easily by anyone anytime and anywhere
○ appointment with doctors inside and outside Egypt
○ Availability 24 hours - 7 days a week

45
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

○ other medical services such as Lab/Rad appointment

○ medical consultation
○ patient medical record that help doctors access patient information
easily and provide the best care
○ facilitate the communication between doctor and his patients
○ patient education
○ evaluation for doctor visits
● Marketing services for doctors to encourage them to participate
● Customer services which help customers to solve any problem and make
sure of their satisfaction.
● Commitment to provide high quality medical services

3.3. Core Competencies:

● Long experience with healthcare and healthcare environment
● Long experience with health information technology
● Capabilities in management and marketing
● Skills in finance

3.4. SWOT Analysis

SWOT analysis is a situation analysis contains both internal and external

environment analyses that are essential to generate a suitable marketing strategy
for our start-up business. In addition, it is substantial for every business to
understand itself in order to grow and play safely in the market. A SWOT
analysis will help the business to achieve those goals.
SWOT analysis aims at assessment of internal factors including Strengths and
Weaknesses in addition to scanning the external environment for Opportunities
and Threats.

46
ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Assess Strengths and Weaknesses

Strengths

● The project is owned by a creative team currently studying MBA program

at ESLSCA Business School. They have excellent experience in the
business concepts, management and leadership techniques, team working,
and marketing management.
● Three members of the team are pharmacists and have an excellent medical
background and aware of the medical operation and processes.
● Two of the team members are health informatics specialists and have an
excellent experience of health information systems, health IT, system
functionalities, and system analysis.
● The project aims at providing the services via mobile application and
website which are the trends of today's approaches.
● Only few number of competitors are present in such market which
represents a great strong point that help in the project success.
● The project strategy is “Differentiation“, therefore, it provides many
differentiation features which are scattered at other competitors or either
absent.
● The project provide service mix for patients including scheduling service,
consultation service, follow up service, medical records, SMS messaging
services, and emergency services. The scheduling services include doctors
inside and outside of Egypt, laboratories, radiology centers, and
pharmacies.
● The demographic trends make Egypt one of the world’s fastest growing
markets for technology.
● The startup project include developing both mobile application and web
site, facebook page, twitter, and a youtube channel for the videos created.
This represents great support for marketing purposes.
● The business legal form is selected to be a Limited Liability Company
“LLC” which is suitable for all team members who are all governmental
employees and limit the liabilities for all of them.
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● The majority of the survey respondents' comments on their expectations

about the project are positive.
● Even though 87% of survey respondents do not use online platform for
seeking medical services, 98% of them intend to use them in the future.
● If the cash flow is managed well, there will be more cash available to
invest again in the business and go through phase II of the project.
● The investment can be in many dimensions that will influence the brand
positively. The examples include:
○ Invest by developing additional differentiation features to the application
and the website to ensure customer satisfaction
○ Additionally, the storage and the security can be upgraded to ensure high
storage area and higher levels of security.
○ The team can leverage better customer service, attract more customers
and improve the brand image.
○ When the brand has a strong position in the market, the team will be able
to expand the services to include additional areas and additional customer
segments.
Weaknesses
● Even though the team members of the project have an excellent experience
in the business concepts, most of them have no previous experience in
doing a business and therefore most of them are with no experience in the
technology business specifically.
● All the team members of the project are governmental employees and
supervisors. So, they have not experienced enough as managers. Working
for somebody and working for oneself is different. The owners will be
responsible for everything including acknowledging of legislation and
regulations of the business, dealing with developers, technology issues
such as system security.
● The startup will be financed completely by owners personal budget.
Therefore, the large initial investments needed for the business represents a
financial burden and obligates the team to cut some expenses and decrease
the number of employees.
● All the team members are governmental employees, so an external
manager will be responsible for the management process.
● Culture of technology incorporation in medical services is relatively a new
trend and not suitable for all segments 37% on survey respondents still
prefer the traditional methods for receiving medical services such as
scheduling by telephone, go directly to the doctor clinic, or face to face

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communication with the doctor for follow up and consultation services.

● Some features asked by the survey respondents in their comments can not
be added in the project phase I due to the high initial cost of the project.
But the team will plan to add them in the project phase II.

Scan the Environment for Opportunities and Threats

Opportunities
● Cooperating with marketing companies will bring excellent opportunities
to the startup by increasing revenues through reaching more customers and
enhancing the brand awareness, enhancing reputation and building a strong
customer base.
● High availability of web site/apps developers
● low number of competitors who provide online medical services
● Easy and low cost of web hosting including cloud services.
● High demand to provide medical care in new ways.
● The revolution in communication and information technology that make
providing such services easy.
● Expected increase of smartphones owners day after day

Threats
● It cannot be guaranteed that the worst situation will not happen, but the
market policy can be changed anytime to adjust with the economic
situation of Egypt.
● Another threat that might harm the business is the high cost of such type of
technology based projects. High investment needed for high system
specifications, capacity, scalability , storage, and security to ensure high
speed and quality of the service.
● The challenge of hiring developer of high qualifications.
● Increasing costs due to the devaluation of the Egyptian currency and high
inflation rates also represents another threat.
● The inability to convince doctors to engage as a supplier to our startup
● The challenge of constructing up-to-date medical content
● The challenge of incorporating the qualified doctors
● The future national health insurance project may affect the patient use of

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such types of applications as the new system will ensure an excellent

insurance services for all citizens that will diminish the private doctors
encounters.
● Change in regulations
● The threats of new entrants and new substitutes as this type of projects is
still open for competitors.

3.5. Key Success Factors

● provide searching and booking for doctor/ Lab and Rad appointments
based on several criteria such as geographical area(inside and outside
Egypt) ,doctor name, specialty, medical insurance
● provide the ability to book in emergency cases in late hours in night and
flexibility to book anytime during the day (24 hours availability)
● provide patient educational material as text and videos
● provide patient profile that contains follow up plan and all patient medical
history and can be shared with more than one doctor
● provide online medical consultation with doctors from inside or outside
Egypt
● loyalty program for patients who will use the application more. example:
the patient can get more points and the points can be translated into
offers ,free booking, discounts, free consultation

key success factors how our company rates

1. varieties in searching low 1 2 3 4 5 6 7 8 9 10 high
criteria and booking
2. emergency case low 1 2 3 4 5 6 7 8 9 10 high
booking
3. varieties of patient low 1 2 3 4 5 6 7 8 9 10 high
educational material
4. patient profile low 1 2 3 4 5 6 7 8 9 10 high

5. online medical low 1 2 3 4 5 6 7 8 9 10 high

consultation

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6. loyalty program low 1 2 3 4 5 6 7 8 9 10 high

7. high quality medical low 1 2 3 4 5 6 7 8 9 10 high

services
8. easy of use low 1 2 3 4 5 6 7 8 9 10 high

9. honest evaluation of low 1 2 3 4 5 6 7 8 9 10 high

doctors
10. providing services in low 1 2 3 4 5 6 7 8 9 10 high
high speed
11. variety of payment low 1 2 3 4 5 6 7 8 9 10 high
methods
12. good customer low 1 2 3 4 5 6 7 8 9 10 high
services
13. service for transfer low 1 2 3 4 5 6 7 8 9 10 high
patients to doctor or transfer
doctors to patients
14. offers for medical low 1 2 3 4 5 6 7 8 9 10 high
surgery
15. infant incubation unit low 1 2 3 4 5 6 7 8 9 10 high

conclusion: our company can commit to most of success factors

3.6. Goals and Objective

Goals:
Provide high quality and easily accessed medical service to all
Egyptian people.

Objectives
1. to be recognized as the best provider of online medical services
within 2 years.
2. to reach targeted number of customer of 48000 patients and 600
doctor in the first year.
3. to achieve annual growth 20%
4. to achieve the break even within 2 years.
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HR and Legal Framework

1.1. Legal Framework

At first, the owners of the application will start to make the legal steps to create
the business legal form by making a contract with a lawyer. The owners will
determine the starting budget to be around (600,000 LE). The type of the business
will be (limited liability Company, LLC). The bank account of the entity will be
created according to the selected type of the business.
A limited liability company (LLC) is a corporate structure in Egypt whereby
the owners are not personally liable for the company's debts or liabilities. Limited
liability companies are hybrid entities that combine the characteristics of a
corporation with those of a partnership or sole proprietorship.
The advantages of LLCs

Limited Liability Company (LLC) shall be owned and managed by the founders
and it shall outsource legal services to be in shape with the government requirements
in that regard (Required Documents: Articles of Organization & Operating

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Agreement). The owners will establish a Limited Liability Company (LLC), to ensure
that their liabilities as partners are only limited to the company and its assets, with no
access on any of the partners personal cash, accounts, or assets. Owing to the fact that
we have a medium size startup capital, we will outsource the legal service for the first
year. We choose our legal form of the company to be (LLC) because most of us are
employees in the governmental organization and it is illegal to be a general partner or
to have specific or corporate company.
Our Legal Firm will be MR / HANY MOHAMED & PARTNERS, LLc located
at: 154 EL MESAHA SQUARE, FAISAL, GIZA, Egypt - Phone: 2432985 ‫ ـ‬Until our
company will be registered and having a permanent premise, the address for
communication will be at our account legal consultant office of DR. AHMED
HASSAN SHALBY (Mobile: 01000/851995) with over 15 years’ experience in the
legal affairs field located at 1-Elsokary blocks – Marriotia – Haram - Giza. We will
give him permission to issue the foundation contract and to finalize the legal
documents of the rented place. We will issue proxy company establishment for this
consultant and authenticate it from notary to be able to finalize all legalized
documents for the company establishment and all required issues for licenses .
The company will have a manager (legal form), where MR/ Hany mohamed will
be the general manager who manage the business. Rania Fawzi, Ahmed khalaf, Rasha
Mohammed, Nesma Mohamed, Manal El Sawy, and Nour El -Houda Fawaz will be
the partners.

LLC ( LIMITED LIABALITY COMPANY )

NAME TITLT
HANY MOHAMED Managing partner
AHMED SHALBY Legal consultant
partner
RANIA Fawaz
partner
RASHA MOHAMED
partner
MANAL EL SAWY
partner
AHMED KHALAF
partner
NESMA MOHAMED
partner
NOUR EL HOUDA Fawzi

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The owners will make deals with suppliers (Doctors) via issuing a contract with them.
The selection of doctors is based on the quality of their service, their location and the
cost of the services delivered.

1.2. Human Resources (HR)

Human resources include the following staff:

1. Chief Executive Officer (CEO)

● Provide inspired leadership company wide.

● Make high-level decisions about policy and strategy.

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● Report to the board of directors and keep them informed.

● Develop and implement operational policies and a strategic plan.
● Act as the primary spokesperson for the company.
● Develop the company’s culture and overall company vision.
● Help with recruiting new staff members when necessary.
● Create an environment that promotes great performance and positive morale.
● Oversee the company’s fiscal activity, including budgeting, reporting, and
auditing.
● Work with senior stakeholders, chief financial officer, chief information
officer, and other executives.
● Assure all legal and regulatory documents are filed and monitor compliance
with laws and regulations.
● Work with the executive board to determine values and mission, and plan for
short and long term goals.
● Identify and address problems and opportunities for the company.
● Build alliances and partnerships with other organizations.
● Oversee day-to-day operations of the company.
● Work closely with the human resource department to ensure great hiring.

2. Marketing
● Supports sales staff by providing sales data, market trends, forecasts, account
analyses, new product or service information , relaying customer services
requests.
● Implements marketing and advertising campaigns by assembling and analyzing
sales forecasts , preparing marketing and advertising strategies, plans, and
objectives ,planning and organizing promotional presentations; updating
calendars.
● Accomplishes organizational goals by accepting ownership for accomplishing
new and different requests; exploring opportunities to add value to job
accomplishments.
● Customer service
● Maintaining a positive, empathetic and professional attitude toward customers
at all times.
● Responding promptly to customer inquiries.
● Communicating with customers through various channels.
● Acknowledging and resolving customer complaints.
● Knowing our products inside and out so that you can answer questions.
● Processing orders, forms, applications, and requests.
● Keeping records of customer interactions, transactions, comments and
complaints.
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● Communicating and coordinating with colleagues as necessary.

● Providing feedback on the efficiency of the customer service process.
● Managing a team of junior customer service representatives.
● Ensure customer satisfaction and provide professional customer support.
3. Accountant
● Prepares asset, liability, and capital account entries by compiling and analyzing
account information.
● Documents financial transactions by entering account information.
● Recommends financial actions by analyzing accounting options.
● Summarizes current financial status by collecting information; preparing
balance sheet, profit and loss statement, and other reports.
● Substantiates financial transactions by auditing documents.
● Maintains accounting controls by preparing and recommending policies and
procedures.
● Guides accounting clerical staff by coordinating activities and answering
questions.
● Reconciles financial discrepancies by collecting and analyzing account
information.
● Secures financial information by completing database backups.
● Maintains financial security by following internal controls.
● Prepares payments by verifying documentation, and requesting disbursements.
● Answers accounting procedure questions by researching and interpreting
accounting policy and regulations.
● Prepares special financial reports by collecting, analyzing, and summarizing
account information and trends
● Maintains customer confidence and protects operations by keeping financial
information confidential.
● Accomplishes the result by performing the duty.
● Contributes to team effort by accomplishing related results as needed.
4. sales person
● Present, promote and sell products/services using solid arguments to existing
and prospective customers
● Perform cost-benefit and needs analysis of existing/potential customers to meet
their needs
● Establish, develop and maintain positive business and customer relationships
● Reach out to customer leads through cold calling
● Expedite the resolution of customer problems and complaints to maximize
satisfaction
● Achieve agreed upon sales targets and outcomes within schedule

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● Coordinate sales effort with team members and other departments

5. HUMAN RESOURSEC
 Consult with employers to identify needs and preferred qualifications
 Interview applicants about their experience, education and skills
 Contact references and perform background checks
 Inform applicants about job details such as benefits and conditions
 Hire or refer qualified candidates
 Conduct new employee orientations
 Process paperwork
 Plan and coordinate the workforce to best use employees' talents
 Resolve issues between management and employees
 Advise managers on policies like equal employment opportunity
 Coordinate and supervise the work of specialists and staff
 Oversee recruitment and hiring process
 Direct disciplinary procedures

6. QUALITY MANAGEMENT
 determining, negotiating and agreeing on in-house quality procedures,
standards and specifications assessing customer requirements and ensuring that
these are met
 setting customer service standards specifying quality requirements of raw
materials with suppliers
 investigating and setting standards for quality and health and safety
 ensuring that manufacturing processes comply with standards at both national
and international level
 working with operating staff to establish procedures, standards, systems and
procedures
 writing management and technical reports and customers’ charters
 determining training needs
 acting as a catalyst for change and improvement in performance and quality
 directing objectives to maximize profitability
 recording, analyzing and distributing statistical information

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 monitoring performance
 supervising technical or laboratory staff

7. IT SUPPORT
 Installing and configuring computer hardware, software, systems, networks,
printers and scanners
 Monitoring and maintaining computer systems and networks
 Responding in a timely manner to service issues and requests
 Providing technical support across the company (this may be in person
 or over the phone)
 Setting up accounts for new users
 Repairing and replacing equipment as necessary
 Testing new technology
 Possibly training more junior staff members

8. LEGAL CONSULTANT
 Give accurate and timely counsel to executives in a variety of legal topics
(labor law, partnerships, international ventures, corporate finance etc.)
 Collaborate with management to devise efficient defense strategies
 Specify internal governance policies and regularly monitor compliance
 Research and evaluate different risk factors regarding business decisions and
operations
 Apply effective risk management techniques and offer proactive advise on
possible legal issues
 Communicate and negotiate with external parties (regulators, external counsel,
public authority etc.), creating relations of trust
 Draft and solidify agreements, contracts and other legal documents to ensure
the company’s full legal rights
 Deal with complex matters with multiple stakeholders and forces
 Provide clarification on legal language or specifications to everyone in the
organization
 Conduct your work with integrity and responsibility
 Maintain current knowledge of alterations in legislation

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Working policies
 Get up early on time
 Credibility and honesty at work
 Avoid overlapping interests
 Obey orders
 Respect for laws and regulations
 Work as team work
 Cooperation among employees
 Achieve organization goals
 Commitment to training
 Report any legal irregularities
 Encourage creativity

Working hours

shift from to

Morning 9 AM 5 PM

Evening 5 PM 1 AM

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2. Operation

2.1. Flowchart
Customer reaches website/ app

Customer searches Doctor by name, specialty, Geographic

area (inside and outside Egypt), Time of availability, type
of insurance

Web site/app displays the list of Doctors according to the search

criteria

customer select Doctor

Website/app displays Doctor`s information; Doctor Name,

certificates, Address, available time, fee, hyperlinks to videos or
topics provided by doctor

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Customer selects time and date of doctor visit

Customer enters patient name and mobile phone number and press “book”

System sends SMS as a confirmation for Doctor Appointment and a reminder

before date of reservation

Website/app displays a topic of patient education related to specialty

selected by customer with an option to make an account to reach
more information and have a patient profile

System sends frequent message as SMS to customer contains a medical advice

and a recommendation to make account for 2 months

Customer makes his account

Customer use his patient profile to upload clinical images/PDF

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Doctor can edit patient profile by adding diagnosis, clinical

instructions, follow up plan and medications

Customer can send or receive messages from his doctor through the
website/app

Customer evaluates his doctor after visit

Customer can reserve Lab/Rad examinations using the website/app

Customer can seek medical consultation using text chanting or video

conference

2.2. Supply Chain

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Marketing Strategy:

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Bootstrap marketing plan:

Our strategy depends on: Marketing strategy must be built on clear definition of a
company target customer.
a) Pinpoint the target market:
a specific target market the project will serve is mainly the smart phone users,
mobile application users and website users: the concept of the mobile application
depends on targeting with social class A & B customers who have ability to use
smart phone, depend on mobile applications, pay on line, and able to pay the
suggested fees in case of any emergency.
b) Market research :
The target customer is determined through:
1 the on line survey:
customer segment: age (25-35)
geographic: Faisal and Haram-October
Income range:2000-5000
Married-with children with bachelor degree
2 trend tracking:

Automation of services: nowadays, systems try to automate themselves and their

services via mobile application. The use of mobile application is more valuable,
easier and cheaper in use than telephone which became limited in use if
compared with the mobile application.
Data storage: The mobile application also has the ability to store data. So, the
customer can refer to it anytime anywhere with no need to humans or service
customers. Accordingly, the mobile application includes:
Data about all the services introduced through the application, as doctors profile.
Patient file in which the patients can upload their medical records, reports, result
of analysis and other investigations, so it will be easy for patient to access the
data, store data to make patient education about patient to know his favorite data
about doctors and their dates and address, and emergency.
The application gives permit to the patient to reach our links and videos related to
the doctors in our application YouTube channel.
Tools of marketing:

 Promotion:
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A) Mass media: The aim of this campaign on mass media is to reach to the
mass market and make expansion to the business and also its marketing.
I. Online:
a) Facebook:

We will establish Facebook page and profile

for social networking. The Facebook profile
will be used for many types of activities,
patient education, news, communication with
customers and our registered members, posts,
videos and promotion.

b) YouTube video channel:

a YouTube video channel will be created.

Doctors’ videos will be uploaded on this
channel and this link will be put in the
mobile application, website and Facebook
page.

According to the doctors’ questionnaire, 54.5% of the respondents like to

market their business using digital marketing:
30 seconds videos for every registered doctor in which the doctor will give a
hint about his portfolio. This video will be for free to encourage the doctors
through the e-marketing to contract with our mobile application servicer and also
to give an image about the doctor portfolio to the patient before appointing at
him.
3-5 minutes’ videos for doctors as a tool for patient education and awareness:
in which the doctor will introduce an educational video to the patients
periodically and also it will be a source of e-marketing to the doctor.
These videos on our YouTube channel will be a source of revenue stream as the
following:
- revenue stream on the views for these videos, and
- Advertisement on these videos: by hire bars on these videos to
other brands.

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c) Twitter account: twitter account will be used to receive and tweets updates
and some news about the application for the all users and our registered
members.
d) Instgram: we will capture and share the pictures and videos about the
applications, its services and their updates. Our customers follow to see
what we are up to, and discover accounts from all over the world. Join the
community of online people and express our mobile application by sharing
all the moments of activities.

II. Outdoor advertising:

An outdoor advertising will be made for 4

months from advertisement agency through
making portfolio mix between: Advertising on
lap, advertising on column of light, mega-com,
billboard and panners.
III. Radio advertising campaign:

By making 5-7 days advertising campaign on the

radio. This campaign consists of 10 spots (each of 3
seconds) and 5 tears (10-15 seconds).

B) Other marketing tools:

Printed brochures and flyers: a very attractive and eye catching brochures and
flairs about the application and its benefits to the customer will be designed and
distributed for people in contracted doctors’ clinics, pharmacies, syndicates,
malls entrance and hotels and also through medical conversances and events.
SMS massages and mobile app massage like whatsapp massages: massages
for advertisement about the mobile application will be sent for people. The
number of these massages will increase annually.

 Pricing Techniques:
1- Bundling: pay one visit and get 20%discout on medical lab.
2- Optional-product pricing: pay 2 visit and get 50% discount for the third.
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3- Discounts: for month 10% for booking fees.

Phase one ( 1st Year):

The first phase of marketing campaign concerns with creation of awareness for
people about the mobile application “Doctor on call”, its benefits and its services.
In this stage, mobile application will be launched. So, the awareness will be about
the finding and appointment of the nearby doctors, emergency appointment,
consultancy provided by doctors, patient file creation, patient education, doctors
outside Egypt and other services that will be introduced through the mobile
application and its website. This awareness aims to attract new users and
encourage them to use the mobile application.
Phase will include the promotion and pricing techniques.

Phase two (2nd year):

The second phase of marketing campaign concerns with both creation of
awareness for new users and retention of our previous customers who already
used the mobile application in phase one.
During this phase, we will introduce a different scope of the service via the same
mobile application. This different scope will include appointment of lab analysis,
and radiology.
Phase will include the promotion and pricing techniques and product marketing
techniques.
Phase three (3rd year):
The third phase of marketing campaign concerns with more than one activity.
This will include: (1) creation of awareness for new users, (2) retention of our
previous customers who already used the mobile application in phase two, and
(3) loyalty for our customers of phase one.
During this phase, there will be long term strategic planning to use the
application of the project after building established a good reputation. The
services will be across all over Egypt. Phase will include the promotion, pricing,
product and place marketing techniques.
Pricing strategies:
• ME TOO: Cost Leadership: It’s comparing between us and the other
competitors appointment tools of doctors and radiology with best price. So,
our project will take an advantage.

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• Evolutionary: differentiation:
When patient asking for appointment: He can search for doctors by
syndicates and emergency appointments as a differentiation point beside
the doctor name, specialty, geographic area, health insurance that are
common in all other competitors.

• Revolutionary: Skimming

- There will be a consultation and appointment of external doctors outside

Egypt. This service will be introduced for the first time in Egypt.

Finance (Value test)

FINANCIAL PLAN
Source of capital
Funding of DOCTOR ON CALL operations and other financial demands will be
sourced from the savings of co-founders; Ahmed, Nesma, Rania, Nour, Rasha,
and Manal as we will invest EGP600K the business (100k/ each).

Location of Doctor on call office

The proposed location of Doctor on call office has been chosen to minimize the
rent fees, and place nearby target patient and doctors also nearby Haram central
to guarantee high speed of running app. The office location will be in haram with
a total office area of 100m2 with rental cost EGP4K monthly. As for other factors
as customer’s preference and accessibility to potential customers they have been
disregarded as the customers will utilize the service(s) through the web page and
mobile application.

Revenues Assumption
 The revenue assumptions take into account the following:
1- Achieve targets in 48000 patients in first year & 600 doctor
2- Achieve targets in 100000 patients in second year & 1000 doctor
3- Achieve targets in 150000 patients in first year & 1500 doctor
4- Annual growth in all service fees is 20% from the previous year.
5- Annual increase of exchange rate for10%.
6- Doctor on call scheduling service share 20% from doctor fees with annual
growth 20% on this percentage followed cost leadership strategy ass it is
me too service.
7- Doctor on call emergency service share 30% from doctor fees with annual

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growth 20% on this percentage, as it is an evolutionary service, this the

point of differentiation.
8- Doctor on call booking for foreign doctor and foreign doctor consultation
is a revolutionary service we provide to our customers.
9- Other revenues from YouTube, as we have a channel on face book
uploading our medical videos for customer education every 100000 views
equal $200
  Year 1 Year 2 Year 3
Number of doctors 600 1000 1500
Number of patients /doctor 80 100 100
Number of patients 48000 100000 150000
Price      
average doctor fees inside Egypt 200 250 300
average doctor fees for emergency cases 300 350 400
average booking appointment doctor fees outside $ $ $
Egypt 100.00 100.00 100.00
$ $ $
average consultation doctor fees outside Egypt
150.00 150.00 150.00
revenue from YouTube 100000view for $200   $200 $400
Revenue from scheduling in Egypt Year 1 Year 2 Year 3
percentage of commission from doctors 20% 25% 30%
percentage of scheduling in service mix 78% 65% 75%
scheduling service fees 1,497,600 4,062,500 10,125,000
Revenue from emergency service Year 1 Year 2 Year 3
percentage of commission from doctors 30% 35% 35%
percentage of emergencies in service mix 20% 30% 20%
Emergencies service fees 864000.00 3675000.00 4200000.00
  - 325% 14%
Revenues from doctors out side EGYPT      
Booking appointment percentage fees 20.00% 25% 25%

percentage of booking appointment s in service mix 1% 2% 2%

$ $ $
Booking appointment revenue in $
9,600.00 50,000.00 75,000.00
Booking appointment revenue in LE 17,18,20 163200.00 900000.00 1500000.00
consultation percentage fees 30% 35% 35%

percentage of cosultation fees in service mix 1% 3% 3%

consultation revenue in $ 21600.00 157500.00 236250.00

consultation revenue in LE*17 367200.00 2835000.00 4725000.00
Revenues from doctors out side EGYPT 530400.00 3735000.00 6225000.00

Revenues from doctors out side EGYPT      

$
Revenue from youtube channel IN $   $ 400.00
200.00

Revenue from youtube channel IN LE   3600.00 8000.00

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Revenues from you tube   3,600 8,000

Revenues Total 2,892,000 11,476,100 20,558,000

Revenue from youtube

Doctor on call revenues channel IN LE
consultation revenue in
LE*17
Booking appointment
revenue in LE 17,18,20
50,000,000
Revenues in LE

40,000,000
30,000,000
20,000,000
10,000,000
0
2020 2021 2022
Axis Title

2.3. Income Statement

The Income Statement:
  2019 2020 2021 2022
Revenues
scheduling service revenues - 1,497,600 4,062,500 10,125,000
Scheduling for doctor from out side
- 163,200 900,000 1,500,000
Egypt
consultation with Forign doctors 367,200 2,835,000 4,725,000
Emergency - 864000 3,675,000 4,200,000
you tube revenues100000 view$200 - 3,600 8,000
Net Revenues - 2,892,000 11,476,100 20,558,000
Operating Expenses
Rent 16,000 48,000 57,600 69,120
Payment Gateway Fees 0 13,260 93,375 155,625
Server lease 1000 3,000 3,600 4,320
Utilities 14200 39,600 47,520 57,024
Supplies   2,000 2,400 2,880
wages exp 218000 708,500 862,200 1,034,640
Marketing Expenses 88000 514,000 1,349,000 1,544,000

service disconts and offers   74,880 406,250 1,518,750

Depreciation - 20,800 20,800 20,800

Incorporation Cost 15,000
Total Operating Expenses 352,200 1,424,040 2,842,745 4,407,159
Net Income Before Tax & Div. -352,200 1,467,960 8,633,355 16,150,841
TAX2   330,291 1,942,505 3,633,939
Net Income AFTE Tax & Div.   1,137,669 6,690,850 12,516,902

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Net income
18,000,000
16,150,841
16,000,000
14,000,000
12,000,000
Net income in LE

10,000,000 2019
8,633,355 2020
8,000,000 2021
6,000,000 2022
4,000,000
2,000,000 1,467,960

0
-352,200 Net incom
-2,000,000
YEARS

2.4. Break Even

Break Even analysis
Accumulated
  Revenue Cost Net Income / Loss before tax Income / Loss
201
9   352,200.00 -352,200.00 -352,200.00
202
0 2,892,000.00 1,424,040.00 1,467,960.00 1,115,760.00
202
1 11,476,100.00 2,842,745.00 8,633,355.00 9,749,115.00
202
2 20,558,000.00 4,407,159.00 16,150,841.00 25,899,956.00

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Break-Even point
25,000,000.00

20,000,000.00

15,000,000.00
Revenue
Cost
10,000,000.00

5,000,000.00

0.00
2019 Cost
2020
2021 Revenue
2022

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 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

Annex

2.5. Survey Tool (For Patients)

Doctors On Call Project Survey
"‫استبيان لمشروع" دكتور أون كول‬
Introduction:
We are a team working on a project as part of our MBA program at ESLSCA Business School. We would
like to invite you to participate in this online Survey and we would like to thank you in advance for your
participation. The Survey is a part of our project (Doctors on Call), which aims at collecting data about
consumer (patient) behavior towards our project idea. The purpose of this survey is to determine customer
segmentation, customer behavior, and service validation. Your completion of this survey will serve as your
consent to be in the research study that precedes our project. Your participation is valuable and the
information you provide will be used to enhance the medical services provided via our project. We ask you
to fill it out with as much accuracy as possible. Writing your name and email address are optional but
preferred for better communication. Your answers will remain anonymous and your individual privacy and
confidentiality of the information you provide will be maintained. The survey completion will not take
more than 10 minutes. Your responses will be submitted electronically via a google form.

:‫المقدمة‬

‫ يشرفنا دعوتك للمشاركة فى هذا االستبيان ونود‬.‫نحن فريق يعمل على مشروع كجزء من برنامج ماجستير إدارة األعمال في جامعة اسلسكا‬
‫ إن هذا االستبيان هو جزء من مشروعنا (دكتور أون كول) والذى يهدف لجمع بيانات عن سلوك العميل‬.‫أن نشكرك مقدما على هذه المشاركة‬
‫ إن الهدف من هذا االستبيان هو تحديد الفئة المستهدفة من العمالء وسلوك العمالء تجاه خدمات المشروع كما‬.‫(المريض) تجاه فكرة المشروع‬
‫ إن استكمالك لهذا االستبيان سيكون بمثابة موافقتك على أن تكون في الدراسة البحثية التى‬.‫يهدف أيضا إلى التأكد من فاعلية هذه الخدمات‬
‫ لذلك‬.‫ إن مشاركتك قيمة والمعلومات التي ستزودنا بها سوف تستخدم لتحسين الخدمات الطبية المقدمة من خالل مشروعنا‬.‫تسبق المشروع‬
‫ إن كتابة اسمك وعنوان بريدك االلكترونى سيكون اختياريا ولكنه يفضل‬.‫نلتمس منك ان تمأل هذا اإلستبيان بأكبر قدر ممكن من الدقة‬
10 ‫ إن ملء هذا االستبيان لن يستغرق أكثر من على‬.‫ إن اجاباتك ستبقى سرية وخصوصية وسرية بياناتك ستظل محفوظة‬.‫لتواصل أفضل‬
‫دقائق على األكثر وسوف يتم ارسال اجاباتك الكترونيا من خالل اداة جوجل الخاصة باالستبيانات‬

No. Question Response

Customer Segmentation
1. Age group ❏ Below 20 20 ‫أقل من‬ ❏
‫الفئة العمرية‬ ❏ 20-25 20-25 ❏
❏ 25-35 25-35 ❏
❏ 35-45
35-45 ❏
❏ 45-60
❏ Above 60 45-60 ❏
60 ‫فوق‬ ❏
2. Gender ❏ Male ‫ذكر‬ ❏

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‫النوع‬ ❏ Female ‫انثى‬ ❏

3. Geographical area ❏ Haram or Faisal ‫الهرم أو فيصل‬ ❏
‫المنطقة الجغرافية‬ ❏ Misr El-Gadida ‫مصر الجديدة‬ ❏
❏ El-tagamoa El- ‫التجمع الخامس‬ ❏
Khamis ¸‫السادس من أكتوبر‬ ❏
❏ 6th of October ‫المهندسين‬ ❏
❏ El-Mohandesen ‫الدقي‬ ❏
❏ Dokki ‫مدينة نصر‬ ❏
❏ Nasr City ‫ من فضلك‬،‫أخرى‬ ❏
❏ Others, please ‫اذكرها‬
specify
4. Income range ❏ Less than 2000 EP ‫ جنيه‬2000 ‫اقل من‬ ❏
‫مستوى¸ الدخل‬ ❏ 2000-5000 5000 -2000 ❏
❏ 5000-10000 5000-10000 ❏
❏ 10000-15000 10000-15000 ❏
❏ More than 15000 15000 ‫أكثر من‬ ❏
5. Marital Status ❏ Married ‫متزوج‬ ❏
‫الحالة االجتماعية‬ ❏ Single ‫آنسة‬/‫اعزب‬ ❏
❏ Divorce ‫مطلق‬ ❏

In case of selecting the second option, go directly to question 7

7 ‫فى حالة االختيار¸ الثانى انتقل مباشرة إلى السؤال رق̧م‬
6. Do you have Children ❏ Yes ‫نعم‬ ❏
‫هل لديك اطفال‬ ❏ No ‫ال‬ ❏

7. Do you have an insurance ❏ Yes ‫نعم‬ ❏

system? ❏ No ‫ال‬ ❏
‫هل لديك تأمين صحي خاص‬
8. Education ❏ School education ‫تعليم متوسط‬ ❏
‫مستوى التعليم‬ ❏ Bachelor degree ‫درجة البكالوريوس‬ ❏
❏ Postgraduates ‫أو الليسانس‬
education ‫دراسات عليا‬ ❏

9. General health status ❏ Healthy ‫بصحة جيدة‬ ❏

‫الحالة الصحية العامة‬ ❏ Suffers from chronic ‫يعاني من أمراض‬ ❏
diseases ‫مزمنة‬
❏ Suffers from obesity ‫يعاني من أمراض‬ ❏
❏ Suffers from ‫السمنة‬

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infectious diseases ‫يعاني من أمراض‬ ❏

‫معدية‬

Customer Behaviour
10. How many times do you visit ❏ Zero times ‫وال مرة‬ ❏
a private doctor monthly ❏1 1 ❏
‫كم مرة تزور فيها الطبيب الخاص‬ ❏2 2 ❏
‫شهريا؟‬ ❏3 3 ❏
❏ More than 3 3 ‫أكثر من‬ ❏
❏ Not stable ‫غير ثابت‬ ❏

In case of selecting Zero times, submit the form

‫فى حالة اختيار¸ "وال مرة" أنهى االستبيان‬
11. What is the tool you use to get ❏ I use the land ‫استخدم التليفون‬ ❏
the medical services such as telephone line ‫االرضي‬
schedule your doctor ❏ Yes, I use the mobile ‫استخدم الهاتف‬ ❏
appointment or to seek phone ‫المحمول‬
medical advice? ‫ما هي األداة التي‬ ❏ Yes, I use the ‫استخدم المواقع‬ ❏
‫تستخدمها للحصول على الخدمات الطبية‬ websites ‫االلكترونية‬
‫مثل حجز مواعيد الدكتور أو الحصول‬ ❏ Yes, I use mobile ‫استخدم تطبيقات‬ ❏
‫على نصيحة طبية؟‬ applications ‫المحمول‬
❏ No, I do not use any ‫ال انا ال استخد̧م اي‬ ❏
of these tools, I can ‫فانا‬, ‫من هذه االشياء‬
just go directly to the ‫اذهب مباشرة الى‬
clinic .‫العيادة‬
❏ Other, please specify ‫ من فضلك‬،‫أخرى‬ ❏
‫اذكرها‬

In case of not using the online tools for getting the medical services, go directly to question
16
16 ‫ انتقل مباشرة الى السؤال رقم‬،‫فى حالة عدم استخدام األدوات المتعلقة باالنترنت¸ للحصول على الخدمات الطبية‬
12. If you use the online tools ❏ Use Vezeeta mobile ‫استخدم تطبيق‬ ❏
(application, website) for application ‫الموبايل فيزيتا‬
getting the medical services ❏ Use Re3aya 247 ‫استخدم موقع رعاية‬ ❏
such as scheduling online medical 247
appointments or getting the platform ‫استخدم برنامج‬ ❏
medical advice, nominate such ❏ Use Estasharah ‫الشات استشارة‬
tool? ‫إذا كنت تستخد̧م أيا من األدوات‬ facebook messenger ‫استخدم طرق‬ ❏
‫ موقع‬،‫المتعلقة باإلنترنت (تطبيق‬ Chatbot ‫ من فضلك‬،‫أخرى‬

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ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

،‫الكترونى) للحصول على الخدمة الطبية‬ ❏ Use other tools, ‫اذكرها‬

‫ يمكنك اختيار‬- ‫ما هو اسم هذه األداة‬ please specify
‫أكثر من إجابة‬
13. How many times do you use ❏1 1 ❏
an online tool to schedule your ❏2 2 ❏
private doctor appointments or ❏3 3 ❏
to seek medical advice ❏ More than 3 3 ‫أكثر من‬ ❏
monthly? ‫كم عدد المرات التي‬ ❏ Not stable ‫غير ثابت‬ ❏
‫تستخدم فيها أي أداة متعلقة‬
‫باإلنترنت¸ (تطبيق على الموبايل أو موقع‬
‫إلكتروني) لحجز مواعيد طبيبك الخاص‬
‫أو طلب نصيحة طبية شهريا‬
14. What are your preferred ❏ Ease of use ‫سهولة االستخدا̧م‬ ❏
services provided by using an ❏ Availability of ‫توافر المعلومات‬ ❏
online tool for providing adequate information ‫الكافية‬
medical services? ‫ما أكثر شيء‬ ❏ Speed service ‫سرعة الخدمة‬ ❏
‫أعجبك عند استخدا̧م أداة متعلقة‬ ❏ Availability of ‫توافر الخدمة في أي‬ ❏
‫باإلنترنت¸ (تطبيق على الموبايل أو موقع‬ service at any time ‫وقت‬
- ‫إلكتروني) للحصول على خدمة طبية‬ ❏ Good customer ‫خدمة عمالء جيدة‬ ❏
‫يمكنك اختيار أكثر من إجابة‬ service ‫مجانية الخدمات‬ ❏
❏ Free services ‫ من فضلك‬، ‫اخري‬ ❏
❏ Other, please specify ‫اذكرها‬

15. What are the most negative ❏ Difficulty of use ‫صعوبة االستخدام‬ ❏
issues experienced by using an ❏ Unavailability of ¸‫عدم توافر‬ ❏
online tool for providing adequate information ‫المعلومات الكافية‬
medical services? ‫ما أكثر شيء لم‬ ❏ Slow service ‫بطء الخدمة‬ ❏
‫يعجبك عند استخدام أداة متعلقة‬ ❏ Availability of ‫عدم توافر¸ الخدمة‬ ❏
‫باإلنترنت¸ (تطبيق على الموبايل أو موقع‬ service at any time ‫فى اى وقت‬
- ‫إلكتروني) للحصول على خدمة طبية‬ ❏ Bad customer service ‫خدمة عمالء سيئة‬ ❏
‫يمكنك اختيار أكثر من إجابة‬ ❏ Paid services ‫الدفع مقابل الحصول‬ ❏
❏ Other, please specify ‫على الخدمة‬
‫ من فضلك‬، ‫أخرى‬ ❏
‫اذكرها‬

16. If you did not use the online ❏ Yes ‫نعم‬ ❏

tools for getting the medical ❏ No ‫ال‬ ❏
services, do you intend to use
it in the future? ‫إذا كنت ال تستخد̧م‬
‫األدوات المتعلقة باالنترنت للحصول‬

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 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

‫ هل تنوي‬،‫على الخدمات الطبية‬

‫استخدامها فى المستقبل؟‬
If no, submit the form
‫ أنهى االستبيان‬،‫إذا كانت اإلجابة بال‬
17. What is the method you prefer ❏ Telephone Service ‫خدمات هاتفية لحجز‬ ❏
to get the medical services? - for scheduling ‫المواعيد‬
you can select more than one ❏ Telephone Service ‫خدمات هاتفية‬ ❏
answer ‫ما هي الطريقة التي تفضلها‬ for medical advice ‫للنصائح الطبية‬
‫ يمكنك‬- ‫للحصول على الخدمات الطبية‬ ❏ Online platform for ‫منصة إلكترونية‬ ❏
‫اختيار أكثر من إجابة‬ scheduling ‫لحجز المواعيد‬
❏ Online platform for ‫منصة إلكترونية‬ ❏
medical advice ‫للنصائح الطبية‬
❏ Going directly to the ‫الذهاب إلى العيادة‬ ❏
clinic ‫مباشرة‬
❏ Others, please ‫ من فضلك‬،‫أخرى‬ ❏
specify ‫اذكرها‬

18. Do you prefer visiting doctors ❏ Yes ‫نعم‬ ❏

in the same residence area? ‫هل‬ ❏ No ‫ال‬ ❏
‫تفضل زيارة الطبيب في نفس المنطقة‬
‫التي تقيم بها‬
19. How much you pay for the ❏ Less than 500 500 ‫اقل من‬ ❏
private doctors visit per month ❏ 500-1000 500-1000 ❏
on average? ‫كم تدفع للطبيب الخاص‬ ❏ 1000-2000 1000-2000 ❏
‫شهريا في المتوسط‬ ❏ More than 2000 2000 ‫أكثر من‬ ❏

Service Validation
20. What is the preferred method ❏ Text or voice ‫رسالة نصية أو‬ ❏
for getting medical advice? ‫ما‬ message ‫صوتية‬
‫هي الطريقة التي تفضلها للحصول على‬ ❏ WatsUp conversation ¸‫محادثة عن طريق‬ ❏
‫ يمكنك اختيار¸ أكثر من‬- ‫نصيحة طبية‬ or similar ‫الوتس اب او اي‬
‫إجابة‬ applications ‫تطبيق يتعلق بالكتابة‬
❏ Video call ‫محادثة بالفيديو‬ ❏
conversation ‫محادثة هاتفية‬ ❏
❏ Voice call ‫التواصل التقليدي‬ ❏
conversation ‫وجها لوجه‬
❏ Traditional face to ‫ من فضلك‬،‫أخرى‬ ❏
face communication ‫اذكرها‬
❏ Others, please

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‫‪ENTREPRENEUR FINAL PROJECT‬‬ ‫‪DOCTORS ON CALL-BUSINESS PLAN‬‬

‫‪specify‬‬
‫‪21. What are the most preferred‬‬ ‫‪❏ Appointment‬‬ ‫حجز مواعيد‬ ‫❏‬
‫‪services you expect to find in‬‬ ‫‪scheduling‬‬ ‫المقابالت‬
‫ما هي أكثر الخدمات ?‪our project‬‬ ‫‪❏ Services monitoring‬‬ ‫متابعة المريض‬ ‫❏‬
‫المفضلة التي تتوقع أن تجدها في‬ ‫‪❏ Consultation services‬‬ ‫خدمات استشارية‬ ‫❏‬
‫مشروعنا؟‬ ‫‪❏ Doctor/service‬‬ ‫معلومات عن تقييم‬ ‫❏‬
‫‪evaluation‬‬ ‫الدكتور او الخدمة‬
‫‪❏ Information about‬‬ ‫معلومات عن‬ ‫❏‬
‫‪syndicates medical‬‬ ‫الخدمات الطبية‬
‫‪service‬‬ ‫المقدمة من النقابات‬
‫‪❏ Digital marketing for‬‬ ‫التسويق االلكتروني‬ ‫❏‬
‫‪doctors‬‬ ‫للدكتور‬
‫‪❏ Others, please‬‬ ‫التواصل مباشرة مع‬ ‫❏‬
‫‪specify‬‬ ‫الدكتور‬
‫أخرى‪ ،‬من فضلك‬ ‫❏‬
‫اذكرها‬

‫‪22. What do you expect to pay for‬‬ ‫‪❏ Symbolic fee for‬‬ ‫مقابل مادي رمزي‬ ‫❏‬
‫ماذا تتوقع¸ ?‪getting our services‬‬ ‫‪various services‬‬ ‫للخدمات المختلفة‬
‫أن تدفع مقابل حصولك على خدماتنا؟‬ ‫‪❏ Monthly subscription‬‬ ‫اشتراك شهري‬ ‫❏‬
‫‪fee for services‬‬ ‫رمزي للحصول‬
‫‪❏ Nothing‬‬ ‫على الخدمات‬
‫‪❏ Other, please specify‬‬ ‫ال شئ‬ ‫❏‬
‫أخرى‪ ،‬من فضلك‬ ‫❏‬
‫اذكرها‬

‫‪23. What do you expect about the‬‬ ‫كشف مجانى عند‬ ‫❏‬
‫‪promotions provided by our‬‬ ‫الحجز عن طريق‬
‫ماذا تتوقع¸ عن العروض التى ?‪project‬‬ ‫المشروع لعدد محدد‬
‫يمكن أن تقدم من خالل مشروعنا؟‬ ‫من الحجوزات‬
‫نقاط مع كل تعامل‬ ‫❏‬
‫مع البرنامج‬
‫والحصول على‬
‫خدمة مجانية عند‬
‫اجتياز عدد محدد من‬
‫النقاط‬
‫عروض تخفيض‬ ‫❏‬
‫عند إجراء‬
‫الفحوصات المطلوبة‬
‫عند نفس الطبيب إذا‬
‫كانت متاحة لديه‬

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 ENTREPRENEUR FINAL PROJECT DOCTORS ON CALL-BUSINESS PLAN

‫ من فضلك‬،‫أخرى‬ ❏
‫اذكرها‬

24. How do you prefer to pay for ❏ Credit card ‫بطاقة االئتمان‬ ❏
such services? - you can select ❏ Vodafone cash ‫فودافون كاش‬ ❏
more than one answer ‫ما هي‬ ❏ Fawry ¸‫فوري‬ ❏
‫طريقة الدفع التي تفضلها مقابل‬ ❏ Aman ‫امان‬ ❏
‫ يمكنك‬- ‫الحصول على هذه الخدمات‬ ❏ Cash money ‫كاش‬ ❏
‫اختيار أكثر من إجابة‬ ❏ Others, please ‫ من فضلك‬،‫أخرى‬ ❏
specify ‫اذكرها‬

25. What are your expectations

regarding the services
provided via the project? ‫ما هى‬
‫توقعاتك¸ فيما يتعلق بالخدمات المقدمة من‬
‫خالل هذا المشروع؟‬

2.6. Questionnaire Tool (for Doctors)

Doctors On Call Project Survey

"‫استبيان لمشروع" دكتور أون كول‬
Introduction:
We are team members working on a project as part of our MBA program at ESLSCA Business School. We
would like to invite you to participate in this online questionnaire and we would like to thank you in
advance for your participation. The questionnaire is a part of our project (Doctors on Call), which aims at
collecting data about supplier (Physician) behavior towards our project idea. The purpose of this
questionnaire is to determine supplier segmentation, supplier behavior, service validation, and the operation.
Your completion of this questionnaire will serve as your consent to be in the research study that precedes
our project. Your participation is valuable and the information you provide will be used to enhance the
medical services provided via our project. We ask you to fill it out with as much accuracy as possible.
Writing your name and email address are optional but preferred for better communication. Your answers
will remain anonymous and your individual privacy and confidentiality of the information you provide will
be maintained. The questionnaire completion will not take more than 10 minutes. Your responses will be
submitted electronically via a google form.
:‫المقدمة‬

‫ يشرفنا دعوتك للمشاركة فى هذا االستبيان‬.‫نحن اعضاء فريق يعمل على مشروع كجزء من برنامج ماجستير إدارة األعمال في جامعة اسلسكا‬
‫ إن هذا االستبيان هو جزء من مشروعنا (دكتور أون كول) والذى يهدف لجمع بيانات عن سلوك‬.‫ونود أن نشكرك مقدما على هذه المشاركة‬
‫ إن الهدف من هذا االستبيان هو تحديد الفئة المستهدفة من الموردين وسلوكهم تجاه خدمات المشروع‬.‫المورد (الطبيب) تجاه فكرة المشروع‬
‫ إن استكمالك لهذا االستبيان سيكون بمثابة موافقتك على أن‬.‫كما يهدف أيضا إلى التأكد من فاعلية هذه الخدمات وإلى تحديد نظام التشغيل‬
‫ إن مشاركتك قيمة والمعلومات التي ستزودنا بها سوف تستخدم لتحسين الخدمات الطبية المقدمة‬.‫تكون في الدراسة البحثية التى تسبق المشروع‬
‫ إن كتابة اسمك وعنوان بريدك االلكترونى سيكون‬.‫ لذلك نلتمس منك ان تمأل هذا اإلستبيان بأكبر قدر ممكن من الدقة‬.‫من خالل مشروعنا‬

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‫اختياريا ولكنه يفضل لتواصل أفضل‪ .‬إن اجاباتك ستبقى سرية وخصوصية وسرية بياناتك ستظل محفوظة‪ .‬إن ملء هذا االستبيان لن يستغرق‬
‫أكثر من على ‪ 10‬دقائق على األكثر وسوف يتم ارسال اجاباتك الكترونيا من خالل اداة جوجل الخاصة باالستبيانات‬

‫‪No.‬‬ ‫‪Question‬‬ ‫‪Response‬‬

‫‪Supplier Segmentation‬‬
‫‪1. Age group‬‬ ‫‪❏ 25-35‬‬ ‫‪25-35‬‬ ‫❏‬
‫الفئة العمرية‬ ‫‪❏ 35-45‬‬ ‫‪35-45‬‬ ‫❏‬
‫‪❏ 45-60‬‬ ‫‪45-60‬‬ ‫❏‬
‫‪❏ Above 60‬‬ ‫فوق ‪60‬‬ ‫❏‬

‫‪2. Career Pathway‬‬ ‫‪❏ …..doctor‬‬ ‫طبيب امتياز‬ ‫❏‬

‫التدرج الوظيفي‬ ‫‪❏ Resident doctor‬‬ ‫طبيب مقيم‬ ‫❏‬
‫‪❏ Specialist‬‬ ‫طبيب أخصائي¸‬ ‫❏‬
‫‪❏ Consultant‬‬ ‫استشاري¸‬ ‫❏‬
‫‪❏ Other, Please specify‬‬ ‫أخرى ‪ ،‬من فضلك‬ ‫❏‬
‫اذكرها‬

‫‪3. Education‬‬ ‫‪❏ Doctorate Degree‬‬ ‫درجة الدكتوراة‬ ‫❏‬

‫التعليم‬ ‫‪❏ Master Degree‬‬ ‫درجة الماجستير¸‬ ‫❏‬
‫‪❏ Bachelor Degree‬‬ ‫درجة البكالوريوس‬ ‫❏‬

‫‪4. Gender‬‬ ‫‪❏ Male‬‬ ‫ذكر‬ ‫❏‬

‫النوع‬ ‫‪❏ Female‬‬ ‫انثى‬ ‫❏‬

‫‪5. Geographical area‬‬ ‫‪❏ Haram or Faisal‬‬ ‫❏‬

‫المنطقة الجغرافية‬ ‫‪❏ Misr El-Gadida‬‬ ‫❏‬
‫‪❏ El-tagamoa El-Khamis‬‬ ‫أخرى‪ ،‬من فضلك‬ ‫❏‬
‫‪❏ 6th of October‬‬ ‫اذكرها‬
‫‪❏ El-Mohandesen‬‬
‫‪❏ Dokki‬‬
‫‪❏ Nasr City‬‬
‫‪❏ Others, please specify‬‬
‫‪6. Income range‬‬ ‫‪❏ Less than 5000 EP‬‬ ‫أقل من ‪ 5000‬االف‬ ‫❏‬
‫مستوى¸ الدخل‬ ‫‪❏ 5000-10000‬‬ ‫جنيه‬
‫‪❏ 10000-15000‬‬ ‫‪5000-10000‬‬ ‫❏‬
‫‪❏ 15000-20000‬‬ ‫‪10000-15000‬‬ ‫❏‬
‫‪❏ More than 20000‬‬ ‫‪15000-20000‬‬ ‫❏‬
‫أكثر من ‪20000‬‬ ‫❏‬

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7. Occupation - you can select ❏ General hospital ‫اعمل بمستشفى¸ عام‬ ❏

more than one answer ❏ Educational hospital ¸‫اعمل بمستشفى‬ ❏
‫ يمكنك اختيار أكثر من‬-‫مكان العمل‬ ❏ Private hospital ‫جامعي‬
❏ Private medical centers ¸‫اعمل بمستشفى‬ ❏
‫إجابة‬
❏ Private clinic ‫خاص‬
❏ Others, please specify ‫اعمل بمراكز¸ طبية‬ ❏
‫خاصة‬
‫اعمل بعيادة خاصة‬ ❏
‫ من فضلك‬،‫أخرى‬ ❏
‫اذكرها‬

Supplier Behaviour
8. Have you ever tried to ❏ Yes ‫نعم‬ ❏
provide medical services ❏ No, I don't believe in ‫ أنا ال أعتقد بهذه‬،‫ال‬ ❏
such as medical advice using these services ‫الخدمات‬
telephone or online platform? ❏ No, but I like ‫ ولكني احب‬,‫ال‬ ❏
‫هل قمت من قبل بتوفير¸ خدمات طبية‬ providing similar ‫توفير¸ خدمات مماثلة‬
‫مثل نصائح طبية باستخدا̧م الهاتف أو‬ services
‫باستخدا̧م منصة الكترونية؟‬
● If the answer is number 2, go directly to question ………..
● If the answer is number 3, go directly to question 14

‫مباشرة‬.…… ‫ انتقل إلى السؤال رقم‬،2 ‫اذا كانت االجابة رقم‬ ●

‫ مباشرة‬14 ‫ انتقل إلى السؤال رقم‬،3 ‫وإذا كانت االجابة رقم‬ ●
9. How much you spend to ❏ less than 7 hrs/week ‫ ساعات‬7 ‫اقل من‬ ❏
provide such services per ❏ 7 -14 hrs/week ‫أسبوعيا‬
week? ‫كم تقضي من الوقت لتقديم‬ ❏ More than 14 hrs/week ‫ ساعة أسبوعيا‬7-14 ❏
‫هذه الخدمات والنصائح الطبية‬ ‫ ساعة‬14 ‫أكثر من‬ ❏
‫أسبوعيا؟‬ ‫أسبوعيا‬

10. Nominate the company or ❏ Use Eltibi application ‫استخدم موقع‬ ❏

application you deal with to and website ‫وتطبيق¸ الطبي‬
provide such services- you ❏ Use Estasharah ‫استخدم برنامج‬ ❏
can select more than one facebook messenger ‫الشات استشارة‬
answer ¸‫ما اسم الشركة او التطبيق‬ Chatbot ‫استخدم موقع‬ ❏
- ‫الذى تتعامل معه لتوفير هذه الخدمات‬ ❏ Use Vizeta mobile ‫وتطبيق¸ الموبايل‬
‫يمكنك اختيار أكثر من إجابة‬ application and ‫فيزيتا‬
website ‫استخدم موقع رعاية‬ ❏
❏ Use Re3aya 247 online 247

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medical platform ‫ من فضلك‬،‫أخرى‬ ❏

❏ Others, please specify ‫اذكرها‬

11. How much you paid to ❏ For free ‫مجانا‬ ❏

provide such services per ❏ less than 200 E.P/ hr ‫ جنيه‬200 ‫أقل من‬ ❏
hour? ‫كم معدل الكسب مقابل تقديم‬ ❏ 200 - 600 E.P / hr ‫في الساعة‬
‫هذه الخدمات في الساعة‬ ❏ 600 - 1000 E.P/ hr ‫ جنيه في‬200-600 ❏
❏ 1000 - 1400 E.P/ hr ‫الساعة‬
❏ More than 1400 ‫ جنيه‬600-1000 ❏
‫في الساعة‬
‫ جنيه‬1000-1400 ❏
‫في الساعة‬
‫ جنيه‬1400 ‫أكثر من‬ ❏
‫في الساعة‬

12. What are the most negative ❏ Bad management ‫سوء اإلدارة‬ ❏
issues experienced at ❏ Communication ‫مشاكل في التواصل‬ ❏
providing such services- you problems ‫مشاكل مالية‬ ❏
can select more than one ❏ Financial problems ‫خدمة سيئة‬ ❏
answer? ‫ما هي أكثر المشاكل‬ ❏ Bad services ‫صعوبة االستخدام‬ ❏
‫السلبية التي تعرضت لها أثناء تقديم‬ ❏ No adequate ‫صعوبة توافر‬ ❏
‫ يمكنك اختيار¸ أكثر من‬-‫هذه الخدمة؟‬ information about the ‫المعلومات الكافية‬
‫إجابة‬ patient ‫عن المرضى‬
❏ Others, please specify ¸‫ من فضلك‬, ‫أخرى‬ ❏
‫اذكرها‬

13. What are the services you

think they should be added?
‫ما هي الخدمات التي تعتقد أنها يجب‬
‫أن تضاف؟‬

14. Do you have a private clinic? ❏ Yes ‫نعم‬ ❏

‫هل تمتلك عيادة خاصة؟‬ ❏ No ‫ال‬ ❏
15. How many patients come to ❏ Less than 45 45 ‫أقل من‬ ❏
your clinic monthly in a ❏ 45-100 100 -45 ❏
periodic manner ❏ 100-150 150- 100 ❏
‫كم عدد المرضى¸ الذين يرتادون‬ ❏ 150-200 150-200 ❏
‫عيادتك الخاصة في الشهر بشكل‬ ❏ More than 200 200 ‫أكثر من‬ ❏

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‫دوري؟‬
16. Who is responsible for ❏ A nurse ‫ممرضة‬ ❏
managing providing services ❏ A clerk ‫موظف‬ ❏
to your patients including ❏ You manage them ‫اقوم باالدارة بنفسي‬ ❏
?patient scheduling yourself
‫من هو المسؤول عن إدارة تقديم‬
‫الخدمات الطبية للمرضى¸ شاملة حجز‬
‫مواعيد الكشف ؟‬
17. Do you prefer support from ❏ Yes ‫نعم‬ ❏
third-party (such as an online ❏ No ‫ال‬ ❏
tool) to manage your patients
scheduling?
‫هل تفضل استخدام أداة متعلقة‬
‫باإلنترنت (تطبيق على الموبايل أو‬
‫موقع إلكتروني) الدارة حجز كشوفات‬
‫المرضى‬
18. What is the range of your ❏ Less than 100 100 ‫اقل من‬ ❏
fees? ‫كم يدفع المرضى¸ للكشف‬ ❏ 100-200 100-200 ❏
❏ 200-400 200-400 ❏
❏ More than 400 400 ‫أكثر من‬ ❏
19. What are the main services ❏ Appointment ‫حجز مواعيد الكشف‬ ❏
you provide in your scheduling ‫المتابعة‬ ❏
clinic/center for your ❏ Follow up ‫الفحوصات‬ ❏
patients? ‫ما هي الخدمات االساسية‬ ❏ Investigation ‫تعليم وتوعية‬ ❏
‫التى تقدمها للمرضى¸ فى العيادة أو‬ ❏ Patient education ‫المرضى‬
‫المركز الخاص بك؟‬ ❏ Surgeries ‫العمليات‬ ❏
❏ Others, please specify ‫ من فضلك‬،‫أخرى‬ ❏
‫اذكرها‬
20. Do you like to market ❏ Yes ‫نعم‬ ❏
yourself and your business ❏ No ‫ال‬ ❏
using digital marketing? ‫هل‬
‫ترغب في التسويق لنفسك ولعيادتك‬
‫باستخدا̧م التسويق االلكتروني ؟‬
21. What are the methods you ❏ Providing live medical ‫تقديم استشارة طبية‬ ❏
prefer for marketing? you can consultation or ‫او موضوع طبي‬
select more than one answer medical advice ‫مصور‬
-‫كيف تفضل أن يتم ذلك التسويق؟‬ ❏ Providing recorded ‫تقديم استشارة طبية‬ ❏
‫يمكنك اختيار أكثر من إجابة‬ medical consultation ‫او موضوع طبي‬

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or medical advice ‫مسجل‬

❏ Providing written ‫تقديم استشارة طبية‬ ❏
medical consultation ‫او موضوع طبي‬
or medical advice ‫مكتوب‬
❏ Providing information ‫نشر معلومات تخص‬ ❏
about my ‫مؤهالتي وعيادتي‬
qualifications and my ‫تقييم المرضى¸ لي‬ ❏
clinic ‫ من فضلك‬،‫أخرى‬ ❏
❏ Evaluation by the ‫اذكرها‬
patients
❏ Other, please specify
Product Validation
22. What is the platform you ❏ Using Telephone ‫استخدام الهاتف‬ ❏
prefer to provide medical ❏ Using Online website ‫استخدام المواقع‬ ❏
advice? - you can select more or mobile applications ‫االلكترونية او‬
than one answer ‫ما هي الطريقة‬ ❏ face to face encounter ‫تطبيقات الهاتف‬
‫التي تفضل أن تستخدمه̧ا لتقديم‬ with the patient ‫مقابلة المريض وجها‬ ❏
‫االستشارات الطبية؟‬ ❏ Others, please specify ‫لوجه‬
‫يمكنك اختيار اكثر من اجابة‬ ‫ من فضلك‬،‫أخرى‬ ❏
‫اذكرها‬
23. What are the most preferred ❏ Appointment ‫حجز مواعيد الكشف‬ ❏
services you would like to scheduling ‫خدمات متابعة‬ ❏
provide or gain in our ❏ Follow up services ‫المرضى‬
project? you can select more ❏ Consultation services ¸‫خدمات استشارات‬ ❏
than one answer ‫ما هي أكثر‬ ❏ Diagnostic services ‫طبية‬
‫الخدمات المفضلة التي يمكن أن تجدها‬ ❏ Doctor profile ‫خدمات تشخيصية‬ ❏
‫ يمكنك اختيار اكثر من‬-‫في المشروع‬ ❏ Doctor/service ‫معلومات تعريفية‬ ❏
‫اجابة‬ evaluation ‫عن الدكتور‬
❏ Information about ¸‫تقييم المرضى‬ ❏
syndicate medical ‫ للخدمة‬/‫للطبيب‬
service ‫معلومات عن‬ ❏
❏ Digital marketing for ‫الخدمات الطبية التي‬
doctors ‫تقدمها النقابة‬
❏ direct communication ‫التسويق االلكتروني‬ ❏
with patients ‫للدكتور‬
❏ Others, please specify ‫تطبيق للتواصل‬ ❏
¸‫المباشر مع المرضى‬
‫ من فضلك‬،‫أخرى‬ ❏
‫اذكرها‬

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‫‪24. What are your expectations‬‬

‫‪regarding the services‬‬
‫ما ?‪provided via the project‬‬
‫هى توقعاتك فيما يتعلق بالخدمات‬
‫المقدمة من خالل هذا المشروع؟‬
‫‪The Operation‬‬
‫‪25. What do you expect to pay‬‬ ‫‪❏ A small fee for various‬‬ ‫مقابل مادي رمزي‬ ‫❏‬
‫‪for getting our services?- you‬‬ ‫‪services‬‬ ‫للخدمات المختلفة‬
‫‪can select more than one‬‬ ‫‪❏ Monthly small‬‬ ‫اشتراك شهري‬ ‫❏‬
‫ماذا تتوقع أن تدفع مقابل ‪answer‬‬ ‫‪subscription fee for‬‬ ‫رمزي للحصول‬
‫حصولك¸ على خدماتنا؟‪ -‬يمكنك اختيار‬ ‫‪services‬‬ ‫على الخدمات‬
‫أكثر من إجابة‬ ‫‪❏ A small percentage of‬‬ ‫نسبة رمزية من كل‬ ‫❏‬
‫‪each service provided‬‬ ‫كشف أو خدمة‬
‫‪through the project‬‬ ‫تقدمها من خالل‬
‫‪❏ Get services‬‬ ‫المشروع‬
‫‪interchangeably with‬‬ ‫الحصول على‬ ‫❏‬
‫‪other services such as‬‬ ‫الخدمات بالتبادل‬
‫‪marketing services‬‬ ‫مثل خدمات التسويق‬
‫‪❏ Others, please specify‬‬ ‫أخرى‪ ،‬من فضلك‬ ‫❏‬
‫اذكرها‬
‫‪26. How do you prefer to pay for‬‬ ‫‪❏ Credit card‬‬ ‫بطاقة االئتمان‬ ‫❏‬
‫‪such services? - you can‬‬ ‫‪❏ Vodafone cash‬‬ ‫فودافون كاش‬ ‫❏‬
‫‪select more than one answer‬‬ ‫‪❏ Fawry‬‬ ‫فوري¸‬ ‫❏‬
‫ما هي طريقة الدفع التي تفضلها مقابل‬ ‫‪❏ Aman‬‬ ‫امان‬ ‫❏‬
‫الحصول على هذه الخدمات ‪ -‬يمكنك‬ ‫‪❏ Cash money‬‬ ‫كاش‬ ‫❏‬
‫اختيار أكثر من إجابة‬ ‫‪❏ Postponed‬‬ ‫آجل‬ ‫❏‬
‫‪❏ Others, please specify‬‬ ‫أخرى‪ ،‬من فضلك‬ ‫❏‬
‫اذكرها‬

‫رسوم تأسيس الشركة ذات المسئولية المحدودة‬

‫جهة السداد‬ ‫قيمه الرسم‬ ‫نوع الخدمة‬ ‫اسم الجهة‬
‫رسم التأسيس واحد في األلف من رأس المال بحد أقصى ‪ 1000‬جم (ألف‬
‫جنيه مصري) وبحد أدنى ‪ 100‬جم (مائة جنيه مصري)‬
‫الهيئة العامة‬
‫بنك االسكندرية بمبنى‬
‫رسوم النشر بصحيفة جم (مائة وخمسون جنيه مصري) جنيهاً لعدد ‪150 10‬‬ ‫لالستثمار والمناطق‬
‫‪.‬الهيئة العامة لالستثمار‬
‫االستثمار ‪.‬نسخة (باللغة العربية)‬ ‫الحرة‬
‫جم (ثالثمائة جنيه مصري) عدد ‪ 10‬نسخة (باللغة ‪300‬‬
‫‪.‬العربية واللغة اإلنجليزية)‬

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‫إذا كان رأس المال أقل ‪.‬جم(مائة وخمسة وعشرون جنيه مصري) ‪125‬‬
‫الخزينة الموجودة في‬
‫من ‪ 500‬ألف جنيهاً ‪.‬جم (مائتان وخمسون جنيه مصري) ‪250‬‬
‫صالة الدور الثاني بالهيئة‬ ‫نقابة التجاريين‬
‫إذا كان رأس المال‪ ‬‬
‫‪.‬العامة لالستثمار‬
‫‪ 500‬ألف جنيهاً فأكثر‬
‫خمسة فى االلف بحد اقصى ‪ 5000‬جم ( خمسة االف جنيه‬ ‫التصديق على توقيع‬
‫المحام محرر العقد (فقط مصرى ) وحد ادنى ‪ 100‬جنيه ( مائة جنية مصرى )‬
‫يضاف اليها ‪ 20‬جم دمغة محاماة‬ ‫بالنسبة للشركات التي‬ ‫نقابة المحامين‬
‫بنك االسكندرية بمبنى‬
‫يزيد رأسمالها عن‬
‫‪.‬الهيئة العامة لالستثمار‬
‫‪ 20000‬جنيها )‬
‫رسم توثيق عقد الشركة ربع في المائة من رأس المال بحد أقصى ‪ 1000‬جم (ألف‬
‫الشهر العقاري‬
‫جنيه مصري) وحد أدنى ‪ 10‬جم (عشرة جنيهات )‬
‫جم ( ستة وخمسون جنيه مصري )(‪)56‬‬ ‫القيد ألول مرة‬
‫مصلحة السجل التجاري‬ ‫‪.‬جم لكل صفحة من صفحات العقد‪2‬‬ ‫استخراج صورة طبق‬
‫بالدور الثاني بالهيئة‬ ‫األصل من عقد التأسيس‬
‫العامة لالستثمار‬ ‫السجل التجاري‬
‫السجل التجارى صالة ‪2‬‬ ‫جم‪25‬‬ ‫مستخرج من السجل‬
‫من الدور الثانى من هيئة‬ ‫التجاري‬
‫االستثمار‬
‫ترخيص المزاولة اشتراك سنوي اثنان في األلف من رأس المال المدفوع بحد‬
‫بنك االسكندرية بمبنى‬ ‫أقصى ‪ 2000‬جم (ألفان جنيه مصري) وبحد أدنى ‪ 24‬جم‬
‫االتحاد العام للغرف‬
‫‪.‬الهيئة العامة لالستثمار‬ ‫‪(.‬أربعة وعشرون جنيهاً مصري‬
‫التجارية‬
‫جم مصري(‪ ) )29‬تسعة وعشرون جنيه(‬ ‫رسم شهادة المزاولة‬
‫والشعبة والدمغة‬
‫‪.‬بدون رسوم‬ ‫رسم استخراج البطاقة‬
‫ـــــــــــــــــــــــــ‬
‫الضريبية‬
‫جم على كل صفحة ‪1‬‬ ‫رسم دمغة على صورة‬
‫مكتب البريد الموجود‬
‫عقد التأسيس وصورة‬
‫بالهيئة العامة لالستثمار‬
‫عقد اإليجار‬
‫جم لكل ورقة من االستعالم األمني و‪ 5‬جم للتعديل على ‪7‬‬ ‫كتابة نموذج االستعالم‬
‫‪.‬كل ورقة‬ ‫األمني الواحد على‬ ‫مأمورية ضرائب‬
‫الكمبيوتر (إجباري )‬ ‫شركات األموال‬
‫مركز الطباعة والتصوير‬ ‫جم ‪5‬‬ ‫كتابة ورقة على‬
‫بالهيئة العامة لالستثمار‬ ‫الكمبيوتر‬
‫خمسون قرشاً‬ ‫تصوير الورقة‬
‫جم ‪2‬‬ ‫إرسال فاكس‬
‫جم ‪1‬‬ ‫استقبال فاكس‬

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