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TV Communication Principles Guide

The document provides a worksheet to analyze how principles of communication are demonstrated on different television programs like talk shows, commercials, and variety shows. It lists 7 communication principles and asks how each one is shown for the different types of programs. The principles include providing direction or meaning, creating connections and relationships with audiences, conveying information, and establishing ties between productions and viewers.

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850 views1 page

TV Communication Principles Guide

The document provides a worksheet to analyze how principles of communication are demonstrated on different television programs like talk shows, commercials, and variety shows. It lists 7 communication principles and asks how each one is shown for the different types of programs. The principles include providing direction or meaning, creating connections and relationships with audiences, conveying information, and establishing ties between productions and viewers.

Uploaded by

Academic Help
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Activity 1.

5
Understand the importance of communication principles on television. Watch a talk show,
commercial and variety show on local television and accomplish the following worksheet.

What is the importance of the following principles of communication to:

Comm. Talk Show Commercial Variety Show


Principl
e
Provides direction to the The use of gestures, logos,
host and guest on what to mark, and picture has the Show has symbols to leave
1 discuss. potential to draw the attention a mark to its viewers.
of the audience.

Provides a sense of Emphasizes the significance of Its scenes represents the


2 meaning in the responses. the product. meaning and purpose of
their show.
The utilization of culture and Some of the scenes are
Various cultures are knowledge can persuade influenced of culture.
3 discussed. purchasers to buy.

The product creates value for


Creates connections with customers and build strong Their scenes create impact
4 the audience. customer relationships to to their audiences.
capture value from customers
in return.
Enhance the mode and Helps the company to
methods of deliberation consistently innovate its frame Showcase the message
5 that controls the context or and content of the commercial through entertainment.
the message. that is new to the people’s
eyes.

Helps the talk show to not Conveys information about the Variety of ideas creates the
6 be biased product or service show.

Establishes ties with the As it reaches lots of


audience as well as the cast Helps to reach the target viewers, it creates
7 and crew of the production, market or audience of the relationships, like a fan
which may last for the company. club.
duration of the shows.

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