Board Game Graphic Design
& illustration 101
Tip dan Trik meningkatkan
Pengalaman Bermain
Board Game
Adhicipta R. Wirawan
Board Game Designer
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Agenda
1. Apa itu board game?
2. Persaingan visual board game
3. Bagaimana memenangkan persaingan?
4.Tanya Jawab
5. Kesimpulan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Ruang Lingkup
● Pembahasan bagaimana peran desain grafis &
ilustrasi dalam board game
● Tidak membahas bagaimana merancang mekanik
permainan dalam board game
● Tidak membahas bagaimana layout komponen
board game (kartu, papan, token, dll.)
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Bagian 1/5
Apa itu Board Game?
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Apa itu Board Game?
is a tabletop game that involves counters or pieces
moved or placed on a pre-marked surface or "board",
according to a set of rules.
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Senet – 3500 SM
How To Play Senet: http://www.gamecabinet.com/history/Senet.html
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Ular Tangga
Karma and Moksha
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Mancala, Congkak, Dakon, dan Pengembangan
Mekanik di Board Game Laga Jakarta
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Monopoly sebagai media edukasi taat pajak
Elizabeth Magie membuat versi awal Monopoly dgn nama The Landlord's Game
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game “Settlers of Catan” sebagai “Pembunuh Board Game Monopoly “
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Card Game Exploding mendapat pendanaan via KICKSTARTER US$8,8 juta atau
Sekitar Rp 123 milyar dalam waktu 1 bulan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Card Game Waroong Wars total Omzet hingga Mei 2016 mencapai lebih dari Rp 300 jt
Dari bulan Oktober2015 (8 bulan)
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Ekosistem industri board game
Illustrator
Board Game Board Game Distro
Editor Publsher Customer
Designer Tester /Store
Graphic
Designer
Cafe Pemerintah
Pendidikan Komunitas Reviewer Eksebisi Asosiasi
& Library Haki/SNI
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Kebutuhan illustrator board game terus
meningkat (1)
Depok, Indonesia
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Kebutuhan illustrator board game terus
meningkat (2)
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Bagian 2/5
Persaingan visual Board Game?
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Tinggi manakah penjualan board game
Via online store atau offline store (fisik) ?
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Fakta menunjukkan bahwa 60% s.d. 70% penjualan
board game Waroong Wars, Pagelaran Yogyakarta dll
adalah melalui Toko Buku Gramedia
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Buatlah desain cover box board game
Yang secara visual “menarik”
Di katalog online (digital) dan rak (fisikal)
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Bagian 3/5
Bagaimana memenangkan
Persaingan visual?
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Cara pandang pemain terhadap board game
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Bagaimana memenangkan persaingan visual?
1. Dimensi Kemasan Board Game
2. Ilustrasi Kemasan Board Game
3. Informasi Kemasan Board Game
Board Game Graphic Design 101
By Adhicipta R. Wirawan
1. DIMENSI kemasan board game
● Ukuran Panjang & Lebar box > Size Does Matter
> Cost of Production (up) > Sales Potential (up) >
Quantity on shelves (drop)
● Ketebalan (tinggi) box (berpengaruh saat board
game disusun stack pada rak)
● Dimensi box menyesuaikan:
– Komponen-komponen board game
– Visibility di rak
– Ukuran standar di rak
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
19 cm
9 cm
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Perhatikan visibility
Board game saat
ditumpuk
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Perhatikan ukuran
Jarak tinggi rak
Board Game Graphic Design 101
By Adhicipta R. Wirawan
2. ilustrasi kemasan board game
● Visualisasi dari tema dan narasi board game
● Visualisasi dari mekanik board game
● Visualisasi dari atmosfer / suasana board game
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
3. informasi kemasan board game
● Usia minimal pemain
● Komponen board game
● Jumlah pemain
● Media sosial (opsional)
● Video tutorial (opsional)
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Bagian 4/5
Tanya jawab
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Pertanyaan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Bagian 5/5
kesimpulan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Kesimpulan
● Desainer Grafis harus mampu memahami:
– Perilaku keputusan membeli konsumen board game
– Penghubung antara Desainer Board Game dengan
konsumen (pemain)
● Komunikasi aktif dengan desainer board game
● Bermain board game agar menjiwai permainan
● Observasi:
– Saat beta tester melakukan uji coba board game
– Rak-rak toko board game
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Sumber referensi
● Database Board Game http://boardgamegeek.com
● Komunitas Board Game Surabaya
https://www.facebook.com/groups/PADAS.papan.dolanan.arek
.suroboyo/
● Forum Internasional Board Game Designer
http://www.bgdf.com/
● Komunitas Board Game Designer
https://www.facebook.com/groups/IndonesiaBoardGameDesig
ner/
● Edukasi Desain Board Game
https://www.facebook.com/groups/kummara.ac/
● Indo Board Game Market Place
https://www.facebook.com/groups/1550727498479149/?fref=t
s
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Jadwal Play Test Prototype Board Game
Setiap hari Rabu jam 7 malam s.d. 10 malam
Di CARL'S Jr. Kertajaya
Board Game Graphic Design 101
By Adhicipta R. Wirawan
Jika berminat dengan file presentasi bisa
menghubungi email:
[email protected] Subject “DKV ITS Board Game 2016”
Board Game Graphic Design 101
By Adhicipta R. Wirawan
2017
Kami tunggu karya board game Anda!
Board Game Graphic Design 101
By Adhicipta R. Wirawan
