Scribd
Upload
74 views8 pages

MSC445 Management of Information System Quiz 1: Submitted by

The document summarizes a Similarweb report analyzing traffic to the Amazon website. Some key findings include: - In September 2021, Amazon had over 2.45 billion visitors globally, though traffic was down 7.39% from August. - The US sees the highest traffic to Amazon. However, traffic is much lower in other countries. - Most traffic comes from direct visits (58.26%) and search (27.53%). Social media accounts for a smaller percentage. - The report identifies some SEO issues on Amazon's site like missing robots.txt sitemap and schema.org tags. Image optimization and asset caching were also areas for improvement.

Uploaded by

Rezwan Uddin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
74 views8 pages

MSC445 Management of Information System Quiz 1: Submitted by

The document summarizes a Similarweb report analyzing traffic to the Amazon website. Some key findings include: - In September 2021, Amazon had over 2.45 billion visitors globally, though traffic was down 7.39% from August. - The US sees the highest traffic to Amazon. However, traffic is much lower in other countries. - Most traffic comes from direct visits (58.26%) and search (27.53%). Social media accounts for a smaller percentage. - The report identifies some SEO issues on Amazon's site like missing robots.txt sitemap and schema.org tags. Image optimization and asset caching were also areas for improvement.

Uploaded by

Rezwan Uddin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

MSC445

Management of Information System


Quiz 1

Submitted By:
Tamim Zahed
ID:17304147
Sec:01

Submitted To:
Dr. Imran Mahmud
Associate Professor, BRAC Business School,
BRAC University.
Submission Date: 14 th
October, 2021.

Amazon
The Company I got by adding my last two digits of student ID is 4+7=11 that is Amazon.

Similarweb Report
Amazon is the largest and most successful retailer in the Western world since they offered the
best customer experience. The Similarweb report are given below:

The first thing that comes to the screen is overview which indicates the global rank, country rank
and category rank.
The overall number of visitors in September was 2.45 billion from all over the world, however it
was 7.39 percent lower than in August. The average session duration is 6:56 minutes, and the
average page per visit is 8.46. However, the site's bounce rate is fairly significant, accounting for
36.20 percent of the total.

Traffic to Amazon by country

This is the desktop traffic to Amazon by country. Since we can see, the traffic in the United
States is the highest, as it is the top e - shopping business in the country. However, the rate is too
low in the other nations to compare the site's traffic and repute.

Traffic Sources
Amazon.com's marketing approach is centered on Direct, which accounts for 58.26 percent of
visitors, followed by Search, which accounts for 27.53 percent. And the others are significantly
lower than these two sources.

The traffic from social media is 4.69 percent, with YouTube generating the most traffic and
Pinterest the least.

Referrals
According to the search, 85.05 percent of Amazon.com traffic is organic, while 14.95 percent is
paid through the ad system. Furthermore, in terms of social traffic from social media, YouTube
takes the lead with 58.95 percent, followed by Facebook, Reddit, and others.

The publishers or Amazon's advertising account for 0.35 percent of the traffic.

Identify SEO problems from Woorank


We can observe that amazon.com's search engine optimization (SEO) is fairly good based on the results
of the 'Woorank' examination. It received a 72 on the 'Woorank' test, as seen in the image, however there
are still some issues that need to be addressed. The following issues are listed:

 In their robots.txt, no sitemap was detected.


 The web page has broken links
 There was no schema.org found
 There's no policy tag.
 Image optimization issues discovered. Some photos, for example, are not sized correctly.
 Asset cache capability issues were discovered.
 No such thing as a Facebook page, a Twitter account, an Instagram account, or a LinkedIn
profile.
Answer The Public

Suggestions for improving Amazon.com's website include:


• There may have been less pictures and more text.
• For image optimization, images should be suitably scaled.
• For customer queries, they should include call tags and text tags on the first page of their
website.
• They should include a policy tag on their website as well.

You might also like