The 7 Habits of
Highly Successful
Clients
2017
The 7 Habits
1. Embrace the Challenge
2. Seize the Opportunity
3. Agree the Objectives
4. Request a Proposal
5. Invest in Expertise
6. Trust in Experience
7. Start by Talking
1 Embrace the Challenge
We need to…
Participate in the experience economy Elevate our visitor / client / guest experience
but we produce luxury goods to increase loyalty and sales
Outfox competition that can outbox us 10:1 Quantify the opportunity for a new luxury brand
Create distinction by defying the concept Grow our business without diluting our brand
conventions that define our category
Avoid the pitfalls of ‘hard’ branding
Transition credibly from premium to luxury
Mastermind a brand-led turnaround
Clarify a portfolio that was built opportunistically
2 Seize the Opportunity
We want to…
Simplify our brand architecture Build a destination brand for a luxury
to maximise brand visibility mixed use tourism / real estate project
Operationalise a new brand promise Nurture the germ of a big idea into a
across an existing portfolio profitable business
Produce advertising that positions us Envision a strategy to unlock the value
as different and special in our land bank
Become the go-to firm in our market Translate a licensed brand into a
non-adjacent industry
Extend our brand into new categories
while protecting the core Invest prudently in emerging market tourism
Agree the Objectives 3
If the preceding pages don’t cover your situation,
that’s little surprise as no two brands are the same
and each of our client’s requirements is unique.
The best way to determine if it would be beneficial
to work together is to meet in person and to talk
about your business until we fully understand its
challenges, opportunities and agree the objectives.
We are always happy to meet potential clients for
an exploratory discussion.
We make excellent coffee and our Business
Manager is a professional pastry chef who bakes
rather splendid cakes so, whatever the issue,
we promise a warm welcome.
Luxury Branding provides consulting,
creative and communications services
to the global luxury industry
4 Request a Proposal
Once you have established that there is a good fit
between our organisations and we are clear about
the support you require, you may decide to make
a formal Request for Proposal.
We take great pride in our proposals and invest
significant time and energy into their design,
content and presentation.
If you do request a proposal, all we ask in return is
that you are confident in the project’s necessity and
that your organisation will commit to the process
and its outcomes.
5 Invest in Expertise
Consulting · Creative · Communications
Business advisory and development Communications planning
Market research and analysis Advertising
Concept creation Art direction, photography and film
Feasibility studies UK & International media relations
Vision, Purpose & Values Editorial and copywriting
Team member engagement Event management
Influencer engagement
Consumer insights Websites
Brand strategy
Brand architecture Product and service innovation
Naming Customer experience audit and design
Identity design Design briefs
Verbal identity Operational guidelines
Workshop design and facilitation
Trust in Experience 6
Our clients
AfrAsia Bank Macdonald Hotels and Resorts
Armani Hotels & Resorts Marzocco Group
Bel Hotel Oberoi Hotels & Resorts
Belmond One&Only Resorts
Brides Do Good Paramount Hotels & Resorts
Cara Mila Seeff
Chic Outlet Shopping Shinsegae
Dorchester Collection Southern Africa Luxury Association
Imara Holdings SWAN
Kerzner International Taj Hotels Resorts and Palaces
Lionstone Development Terra
LVMH Value Retail plc
LUX* Resorts & Hotels Villafranca in Lunigiana
7 Start by Talking
All great relationships spring from an
initial conversation. To start a dialogue
with Luxury Branding, please contact
Vanessa De Nardi
[email protected]
+44 207 993 5979
LONDON
+44 (0)207 993 5979
13a Needham Road London W11 2RP
CAPE TOWN
+27 (0)21 2026 045
7 Bree Street, Cape Town, 8001 RSA
LUXURY-BRANDING.COM
