MGT 368 Entrepreneurship

INDIVIDUAL Entrepreneurial Case

| SUBJECT: MGT-368 | SECTION: 6 | Group: 5 |

Group Name: The Vermell Storm

Submitted To
MD Asif Hossain (MAO)
School of Business
Department of Management
North South University

NAME ID
Zahidul Islam 1831086630

Submission Date: 20th August, 2021

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Contents
Company Details .......................................................................................................................................... iii
The Journey of Eat Simple............................................................................................................................. 1
Appendix ....................................................................................................................................................... 3
Interview Transcript ...................................................................................................................................... 4

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Company Details

Name of the Entrepreneur: Tahia Tasneem Monwar

Company Name: Eat Simple

Location: Gulshan 2, Dhaka.

Postal Code: 1213

Phone: 01816-753698

Website: https://www.facebook.com/eatsimple23

Number of employees: 3

Year formed: 14, June, 2020

Sector: Food

Profiled by (Your Name): Zahidul Islam

Company Details: Online Food Business

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The Journey of Eat Simple
By Tahia Tasneem Monwar

Tahia Tasneem Monwar, the founder of Eat Simple, had no intention of making the business a
part-time job. She once went to a virtual session where female entrepreneurs discussed various
start-up company concepts. She was motivated by the session to pursue something she could
perform, something she enjoyed doing, and something that she could represent her. This is a very
incredible story about a girl who determined to follow his ambitions and achieve, no matter how
impossible those goals appeared at the time. When hotels and restaurants in Dhaka were forced to
close due to the new coronavirus outbreak, the city's handmade food enterprises grew in popularity.
She thinks this is the best time to open an online food business.

Ms. Tahia Tasneem Monwar began her career as an entrepreneur on June 14, 2020, when she was
21 years old. Eat Simple is her online food business. Eat Simple, located in Gulshan, Dhaka. The
online food business had a different impact on her life.

Initially, most of the orders came from people living in Dhaka city, but now people from various
communities are making their orders,' said Tahia, the owner of Eat Simple. While preparing the
foods, we constantly maintain a high level of sanitation. Eat Simple serves not only as a place to
do business, but also as a place to provide handmade, delicious cakes and to promote Chocolate
cakes and local food.

Certain cooking equipment items, such as mixing bowls, pots and pans, and sharp knives, should
be included in every kitchen. While you may save money on some kitchen items, there are other
chef-style appliances and brands that are well worth the money—think of them as investments.
Here are some of the tools, products, necessities, and other items that will help you go the
additional mile. Tahia bought the equipment for 10,000 taka using Tahia savings and a financial
help from his father. Because Tahia needs

After just three months, Eat Simple began to see a significant increase in business. They are really
well that you will forget that the chocolates come from a home kitchen rather than a factory. They
provide chocolate truffles, flowers, bespoke wrappers, and a plethora of other unique items that

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impressed us. They also come in a wide range of flavors. Milk chocolate, white chocolate, dark
chocolate, mango, strawberry, coffee, dark coffee, butterscotch, and blueberry chocolate bars are
among the most popular, with prices ranging from TK 250 to 290. Their tiny truffles are TK 25 a
piece, but you must purchase a minimum of 10 pieces. Chocolate bars with personalized edible
lettering, their most popular item, are one of the most gorgeous things you'll ever see. In normal
times, her firm, Eat Simple, sold food worth Tk10,000 per week, but since the Covid-19 epidemic,
she has been selling things for Tk15,000-20,000 per week on average.

To conclude I will leave you with Ms. Tahia answer to the question; “Do you have any
advice for young entrepreneurs?” To this her replied I would like to suggest another would be
entrepreneur to have a solid business plan first, be ready for financial challenges, never stop
learning new things. Dreams and ambition will lead you through the fight, but the war will be won
through hard effort.

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Appendix

Newspaper Article

Eat Simple Card

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Interview Transcript
Myself: Why did you want to become an entrepreneur?

Interviewee: It is because I wanted to create my own identity so that I do not have any superior to
look over my shoulder that what I am doing or how I am supposed to do things, also I love to take
new challenges as well, besides I always desired to take my passion as a profession; therefore, I
wanted to work with freedom implementing my own ideas becoming an entrepreneur.

Myself: What are the benefits of being an entrepreneur?

Interviewee: Honestly there are so many benefits being an entrepreneur because here you can
work by your own, take risks and you don't have to give any explanation for any of your work to
anyone. Also you can have a flexible schedule for your work. It also helps to develop your personal
skills from marketing to closing the deals to make excel reports. There is always more to learn
and apply to the business which will encourage constant professional growth and most importantly
it boosts self-confidence and improves the leadership quality.

Myself: What do you enjoy most about owning your own business?

Interviewee: I enjoy the most about owning my own business that I always feel that I have
something as my own to tell about, no matter how small it is. And it feels so good when people
appreciate My venture which makes me dream big about it and work more and more to make it
successful

Myself: What advice would you give to another would-be entrepreneur?

Interviewee: I would like to suggest another would be entrepreneur to have a solid business plan
first, be ready for financial challenges, never stop learning new things, have a good marketing
strategy with a reasonable budget and be consistent to what you are doing.

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Myself: Why do you feel your company is successful? Remember, success can be defined in many
ways.

Interviewee: I feel like my company is successful because it has gained a good popularity for the
items it offers and people very often recommend my page to their friends and family after having
a good experience with us and leave a good review about it so I think there where my success lies.

Myself: What lessons have you learned along the way?

Interviewee: There are some good lessons I have learnt along the way of becoming an
entrepreneur. Such as – always follow your passion, expect failure and accept it, consistency is a
must, be punctual and responsible, keep faith in yourself and keep learning.

Myself: How did the pandemic affect your business? To what extend was it affected?

Interviewee: Well, the pandemic affected my business in a very positive way honestly since my
business is all about homemade food so in this pandemic people were so reluctant to buy food
from outside due to covid19 virus and they are more into homemade food now so I got more orders
during this pandemic. So yeah this pandemic has influenced my business in a good way.

Myself: How did you overcome the issues? Did you have to changes your business model?

Interviewee: Not really, since I started my business during lockdown, I have always been prepared
for the pandemic situation from the very beginning and planned everything accordingly.

Myself: What safety measures did you take?

Interviewee: Since my business is all about homemade food and people prefer homemade food
because it is hygienic and made with care so in this pandemic I tried to maintain the hygiene more
when I make the food and deliver them to people so that my customers don't have to worry about
the hygiene issue and the COVID-19 virus.

Myself: Has the company received any media attention (magazine or newspaper articles? Get
copies if possible.)

Interviewee: Yes, an article was published on the Business Standard about my venture. I am
sharing the link here

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https://www.tbsnews.net/feature/food/chocolates-home-love-151639?fbclid=IwAR3znQ1hXek4-
CoHZPNP1n6g_PpyEpCWzw-fiLGAc7wQZ7c_9lygUkjjfXI

Myself: Did you ever had to use/go through any procedure regarding Intellectual Property?

Interviewee: No I didn't have to yet.

Myself: What skills do you look for when hiring an employee?

Interviewee: Well, I do not have so many employees attached to my business as it is an online

business and I try to do all the work by myself but as I'm a law student so I have my studies along
with this as well. I have three employees working under me right now so when I hire someone
obviously first I look if they have the same vision which I have for my business and then I try to
find that if they can handle the work pressure and do the works appropriately when it is needed.

Myself: Do you have difficulty in securing or retaining certain positions? If yes, which positions?
Why do you feel there is a difficulty in recruitment?

Interviewee: I did not have any difficulty securing or retaining certain positions but sometimes I
feel there is a difficulty in recruitment because you have to be very sincere about your requirements
when you are recruiting someone for your startup. As you may not have a very good budget or you
cannot just keep recruiting one after one if that doesn't work out previously. Moreover, the
recruited employees may need to go under some training by you which you cannot afford to deliver
repeatedly as your business maybe a small one at present.

Myself: What advice would you like to pass on to the youth of our province?

Interviewee: I would like to suggest that

 Just be fearless and consistent.

 Start implementing your own unique ideas.
 Don't try to copy others or just don't run after something which is trending right
now because it may not be on trend after a while but if your idea is catchy
enough and wholly different than others then you can make it to attract clients
more than anyone and that's what it matters.
 Follow your passion and make it worthy enough

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Myself: What is one of your greatest accomplishments?

Interviewee: I think one of my greatest accomplishments is my online business is running

successfully for more than one year and it is gaining popularity gradually. Besides my clients are
really happy with the service they get and I have got no negative review till now from them. My
little business is satisfying more than 100+ customers every month and this makes me feel really
proud of my venture.

Myself: What is your most memorable business moment? A business highlight?

Interviewee: I have got so many memorable business moments; among them one is very
remarkable and that is I got some customized chocolates in my page. One day a guy texted on my
page to order a customized chocolate where a proposal would be written like “will you marry me?”
and it is supposed to be gifted to his girlfriend with whom he had a big fight some days earlier. So
he was afraid that he might get rejected so he told me that he wanted the best chocolates for her
because she loves chocolate so much and she always eats foreign chocolates but the foreign
chocolates cannot be customized as he wanted so he knocked us. I assured him that I would give
him the best quality of chocolates he wanted and his gf would love them. Later he let me know
that his gf really loved the chocolates, accepted his marriage proposal & he was so happy that he
wanted to send me his wedding invitation card to attend his wedding. He also ordered a basket full
of chocolates for his wedding dala. This was surely something memorable for me.