Live // Community // Immersive Entertainment
Let’s play a game:
Which is the biggest Entertainment
industry?
Music Movies Games
Let’s play a game:
Which is the biggest Entertainment
industry?
Music Movies Games
$18.9 billion $41.5 billion $134.9 billion
Global revenue Global revenue Global revenue
Let’s play a game:
Which is the highest grossing
media franchise?
Star Wars Mario Harry Potter
Let’s play a game:
Which is the highest grossing
media franchise?
Star Wars Mario Harry Potter
$65.6 billion $36.1 billion $30.9 billion
Let’s play a game:
Who took home the largest prize
pool after winning a tournament?
Tiger Woods Novak Djokovic Sébastien Debs
The Masters Wimbledon Dota 2: TI
Let’s play a game:
Who took home the largest prize
pool after winning a tournament?
Tiger Woods Novak Djokovic Sébastien Debs
The Masters Wimbledon Dota 2: TI
$2 million $3 million $3.1 million
What is Twitch?
Twitch User Experience Video
Young & Engaged
Community
Participatory
Live
Young & Engaged
Participatory
Community
Live
Young & Engaged
Participatory
Community
Live
Young & Engaged
Participatory
Community
Live
Source: Twitch Internal Data. Global Data. Daily Average Concurrents. March 2020.
Twitch has massive reach
159 Million
Monthly Unique Visitors
26.6 Million
Daily Unique Visitors
1.6 Billion
Monthly Hours Watched*
Source: Twitch Internal Data. Global Data. Unique Visitors, Daily Unique
Visitors, and Monthly Hours Watched. Q2 2020 Quarterly Aggregate; *Hours
watched includes 91% live traffic and 9% VOD
Twitch has massive reach in the US
45.4 Million
Monthly Unique Visitors
6.1 Million
Daily Unique Visitors
380 Million
Monthly Hours Watched*
Source: Twitch Internal Data. US Data. Monthly Unique Visitors, Daily Unique
Visitors, and Monthly Hours Watched. Q2 2020 Quarterly Aggregate; *Hours
watched includes 91% live traffic and 9% VOD
Twitch’s audience is…
Young 14% are 13-17 years 56% are 18-34 years old
old
Source: comScore. Media Metrix. US Data. April 2020. 14% 13-17, 56% 18-34
Twitch’s audience is…
Young 14% are 13-17 years 56% are 18-34 years old
old
Savvy with Technology
I am confident using new technology (135 Index) // I buy new tech products as soon as they’re available (145 Index)
Source: comScore. Media Metrix. US Data. April 2020. 14% 13-17, 56% 18-34
GWI. US Data. 2Q20. Adults 16+ and Twitch Users 16+ Indexed to Internet Users 16+
Twitch’s audience is…
Young 14% are 13-17 years 56% are 18-34 years old
old
Savvy with Technology
I am confident using new technology (135 Index) // I buy new tech products as soon as they’re available (145 Index)
Focused on Community
I buy products/services to access the community built around them (142
Index) // Contributing to my community is important to me (122 Index)
Source: comScore. Media Metrix. US Data. April 2020. 14% 13-17, 56% 18-34
GWI. US Data. 2Q20. Adults 16+ and Twitch Users 16+ Indexed to Internet Users 16+
Twitch’s audience is…
Young 14% are 13-17 years 56% are 18-34 years old
old
Savvy with Technology
I am confident using new technology (135 Index) // I buy new tech products as soon as they’re available (145 Index)
Focused on Community
I buy products/services to access the community built around them (142
Index) // Contributing to my community is important to me (122 Index)
In-tune with Advertising
I feel represented in the advertising I see (126 Index)
Source: comScore. Media Metrix. US Data. April 2020. 14% 13-17, 56% 18-34
GWI. US Data. 2Q20. Adults 16+ and Twitch Users 16+ Indexed to Internet Users 16+
Twitch’s audience is…
Young 14% are 13-17 years 56% are 18-34 years old
old
Savvy with Technology
I am confident using new technology (135 Index) // I buy new tech products as soon as they’re available (145 Index)
Focused on Community
I buy products/services to access the community built around them (142
Index) // Contributing to my community is important to me (122 Index)
In-tune with Advertising
I feel represented in the advertising I see (126 Index)
Multi-interested
Top Interests: Music - 68.3% Television- 59%
Gaming - 68.1% Cooking - 58%
Technology - 67% Eating Out - 55%
Food and Drink - 61% Films and Cinema - 54%
Source: comScore. Media Metrix. US Data. April 2020. 14% 13-17, 56% 18-34
GWI. US Data. 2Q20. Adults 16+ and Twitch Users 16+ Indexed to Internet Users 16+
CREATORS YOUNG & ENGAGED VIEWERS COMMUNITIES
Make live content Tune in Form around the content
BRANDS
CREATORS YOUNG & ENGAGED VIEWERS COMMUNITIES
Form around the content Empower broadcasters
Make live content Tune in and reach engaged viewers
How to Advertise on Twitch
Twitch Premium Live Video
First Video Impression Takeover
Premium Video
Ad Product Summary
First Video
Impression
Takeover
Capture the our audience’s attention
right off the bat with your video creative.
• Unskippable
• Above the fold
Inventory
Desktop
Mobile
Tablet
Console
OTT
Duration
• Up to :30s, unskippable.
Appears On
Channel Page
Archive Page
Reporting
Clickthrough Rate
Delivery
Technical Specs here
Ad Product Summary
Premium
Video
Your creative video asset can be
incorporated into our live broadcasts
across desktop, mobile, tablet, OTT,
and Consoles.
• Adblock resistant
• Unskippable
• Above the fold
Twitch
Inventory
• Desktop
• Mobile
Premium Video
• Tablet
• OTT
• Consoles
Duration
• Up to :30s, unskippable.
Twitch
Premium Video
Display Media
Homepage Headliner
Medium Rectangle
Super Leaderboard
Ad Product Summary
Homepage
Headliner
This unit retains your brand’s visibility
and surrounds Twitch’s most premium
inventory, the Homepage Carousel.
The Homepage Headliner scales
seamlessly and dynamically with varied
screen sizes; keeping your brand in the Homepage
forefront. Headliner
Appears On
Twitch Homepage (Desktop)
Reporting
Clickthrough Rate
Delivery
Size
Left Unit | 450x350 png/jpg
Right Unit | 450x350 png/jpg
Center Color | Hex color code
A hex color is a web standard 6-character code
found and used in standard graphic design
programs.
Please refer to PSD template
Technical Specs + template here
Ad Product Summary
Medium
Rectangle
Keeping viewers engaged as they
scroll and explore content.
Appears On
Game Directory Page
Channel Directory Page
Size
300x250 pixels
Reporting
Clickthrough Rate
Delivery
Technical Specs
Ad Product Summary
Super
Leaderboard
Keeping viewers engaged as they
scroll and explore content.
Appears On
Game Directory Page
Channel Directory Page
Size
970x66 pixels
Reporting
Clickthrough Rate
Delivery
Technical Specs
Thank you.
