TOPIC: Commerce – The Changing face of Retail in India

Introduction:
Ecommerce, or electronic commerce, is a term that’s used often in sales discussions these days. Product
sellers and service providers can increase sales through online commerce and boost revenue with ease.
Selling online is a popular sales method, worldwide.

In fact, statistics show global ecommerce sales could reach $6.542 trillion by 2023, representing 22% of
the total retail market. The bottom line is people are doing a lot of online shopping, and if your products
aren’t there, you’re missing out. Ecommerce growth has gotten a boost as more people avoid visiting a
physical store due to the pandemic. As life gets back to normal, many brick and mortar stores have
adjusted their site functionality so that it’s easier to shop online.

Different categories of E-Commerce.

According to e-commerce software company Shopify, e-commerce is “the buying and selling of goods or
services using the internet.” The definition also requires that a transfer of money and information take
place online.
What is lost in this definition is the implication of what is not considered e-commerce. Just because a
business exists online doesn’t mean they’re involved in e-commerce.
At the same time, an e-commerce transaction doesn’t require a business at all, just two parties that are
completing a transaction online. E-commerce can mean anything from a retail sale to drop shipping.  
To better understand e-commerce and its impact, businesses should learn about the different types of e-
commerce.
Business-to-Business (B2B)

B2B is one of the most common types of e-commerce. This is when a transaction of goods or services
occurs between two businesses.
B2B is one of the largest types of e-commerce in the U.S., with total sales eclipsing $9 trillion in 2018. In
fact, B2B is expected to be double the size of B2C by 2020.
A B2B transaction could involve a mining company purchasing equipment from a heavy machinery
company, or even a business getting supply chain logistics services.

Business-to-Consumer (B2C)

Perhaps the most common form of e-commerce, B2C occurs when a business sells a good or
service to a consumer. For example, Netflix engages in B2C e-commerce when it sells its service
to viewers. The entire transaction occurs online.
Goods can be purchased through B2C e-commerce as well. The purchase of a physical good off
Amazon is considered a B2C transaction.
In the B2C relationship, consumers often choose goods or services that have low prices,
and research shows that consumers value expedient and affordable shipping.
Mobile Commerce (M-Commerce)

One interesting development in online traffic has been the booming growth of cell phone use. In fact,
the majority of internet use occurs on mobile phones. Unsurprisingly, this has correlated with the growth
of m-commerce.
M-commerce can look like another type of e-commerce. For example, a B2C purchase that takes place on
a mobile device is considered both B2C and m-commerce.
Because it incorporates other types of e-commerce, m-commerce has established itself as an e-commerce
leader. In 2017, m-commerce made up 34.5% of all e-commerce. By 2021, m-commerce is expected to
make up 53.9% of all e-commerce, and growth should only continue from there.
To keep up with competitors, all e-commerce businesses need to use responsive, mobile-friendly sites
and checkouts. As more people go mobile, sites also need to do a better job of targeting mobile users.

Facebook Commerce (F-Commerce)

With over 3.5 billion users worldwide, the growth of social media has changed e-commerce. The biggest
social media site, Facebook, realized that it could keep its users on-site longer by offering a platform to
buy and sell goods and services. The result was Facebook-commerce. While F-commerce refers directly
to Facebook, the term is often used to describe e-commerce on social media sites as a whole.
Much like m-commerce, F-commerce can consist of other types of e-commerce sales, such as B2B or B2C.
A sale that takes place on a mobile device via Facebook would be considered both m-commerce and F-
commerce.
F-commerce doesn’t command the same market size as other types of e-commerce, but that could be
because it’s a relatively young development. With billions of people checking social media, F-commerce

is a space where e-commerce companies are always looking to expand. VANTAGES

AND DISADVANTAGES
ADVANTAGES and DISADVANTAGES:

Top of the list of advantages of ecommerce is the low financial cost, but other pros include selling
internationally, retargeting customers, personalization of the buying experience, etc.

Low Financial Cost

One of the ecommerce benefits is that it has a lower startup cost. Physical retail stores have to pay up to
thousands of dollars to rent one of their store locations. They also have several upfront costs such as
store signs, store design, buying inventory, sales equipment, and more. And let’s not forget, the store
owner  also has to hire staff to work and run each location. They may also need to hire security staff
depending on the product value in the store.

However, for an ecommerce dropshipping store, startup costs are estimated at $418and ecommerce
stores only pay $3192 a year on Shopify at most for virtual ‘rent’. Shopify also includes an easy to use
platform, hosting, free Shopify themes, great apps like Oberlo, and lots of other great perks. 

Depending on what type of ecommerce business you run, you may only need to hire employees when
you grow to a certain level. As your online store is online, these employees can work remotely, making it
easier to find staff that will suit your company.If you choose to dropship online, you won’t need to buy
bulk inventory saving you a lot of money. 
Branding is also cheaper with ecommerce. Your store logo is often more affordable than a store sign.
And graphic designers (yes, even the best ones), often cost less than what an offline paint job will cost
you. Your business expenses are generally much lower., which is one of the most attractive benefits for
new entrepreneurs.

24/7 Potential Income

Another advantage of ecommerce is that online stores are always open for business. With Facebook ads,
you can attract someone at 11 p.m. or 4 a.m. in any part of the world. In contrast, Most physical location
stores are operational between 9 a.m. to 9 p.m., giving you a competitive edge. By being available at all
hours, you can attract people who would normally pick up a product in stores if the outlet were open.

Think about your audience who don’t work normal hours or who are too busy to pop into a shop to buy
something. An ecommerce store allows you to attract those who may have odd work schedules or who
don’t have time to shop in-person. 

What about customers who order at night? Well, you don’t need to have employees working a night
shift to accommodate their requests. All you need to do is automate your ordering systems so that
customers receive a confirmation email when they place their order to give them peace of mind.
And there’s one more benefit of opening an online store over a brick and mortar shop: you’ll never need
to hire a security guard!

Sell Internationally

Next on the list of ecommerce benefits is that a new brand can easily sell to customers worldwide. You
can discover your audience whether they’re in the U.K., South America, or neighboring countries. If you
choose to dropship from AliExpress, many products offer affordable ePacket shipping or free shipping.
This allows you to price and ship your products competitively to a worldwide audience.

Selling worldwide is a great feat as it helps you build your brand a lot faster, broadens your marketplace
exponentially, and allows you to see profit long before your local competitors. Plus, with
our international shipping tips, you might be able to avoid many of the headaches associated with
shipping products across borders.  

Easy to Showcase Bestsellers

Ecommerce benefits like displaying best-sellers make it easier to show off products to your customers.
While you can design a brick and mortar store to sway people to buy certain products, compared to
going through different aisles and shelves, it’s easier for a customer to find the best-sellers in an online
store.

The reason why you want customers to buy your best-sellers is that they’re proven. Other customers
have already bought them and are happy with their purchase. If you want to showcase new products to
customers, you can include them in your upsell, email marketing, or retargeting ads. With an ecommerce
store, you can include great product photography and product descriptions to sway the customer’s
choice.  

Personalized Online Experience

Website personalization can help enhance the online shopping experience. One of the biggest online
business advantages is that you get to create personalized landing pages for different audiences. This can
entice them to buy from you without much extra work on your part. It is not like customers coming into
a physical store who you need to nurture from the first minute. You can do all the hard work before you
launch a campaign and then relax once you start marketing to your customer base.
You can also personalize the experience you provide through your email marketing campaigns. Try
segmenting your email lists based on purchases made, location, or even how much money a customer
spent. Another recommendation is to retarget customers who visited your online store, showing them an
ad for a product they added to their cart and forgot about. If your online business has a login feature,
you can have a welcome message appear such as ‘Welcome back (name).’

Product bundles can help the customer buy more for a better price, increasing the average order value.
You can also personalize upsells based on what the customer has looked at or what you think they might
like based on their purchase behavior.

Affordable Employees

One of the benefits of ecommerce is that hiring employees is affordable and, as mentioned before, you
can hire from anywhere in the world. You can choose to outsource work to virtual assistants in countries
where the cost of living is much lower. 

You’ll need fewer employees in an online business than in a retail location. A huge advantage of online
businesses is you don’t need to hire employees at launch. You can start and run an ecommerce business
all by yourself. Only when you start to grow or when you have the capital should you start to build a
team.

: Easier to Encourage Impulse Buy

Another ecommerce benefit is that you can capitalize on impulse buying as online shoppers are more
inclined to partake in this. If you have attractive product photography, with vibrant color or human
emotion, you can create ads that drive impulse buys. 
You can also execute a range of scarcity tactics such as countdown timers or showcasing limited
quantities to encourage people to buy. Additionally, if you have a new or limited-edition item in your
inventory, consider testing it out for impulse buys to see how people respond. As impulse shoppers tend
to be more social and image-concerned, they may buy for an opportunity to boast that they got the latest
product before anyone else. 

: Easy to Retarget or Remarket to Customer

It’s easy to create retargeting ads to reach out to customers in your area when running an online
business, making it one of the most profitable ecommerce benefits. You can create a Facebook Pixel to
display ads to your potential customers in their Facebook feeds. You can use the Shoelace Shopify app to
retarget the people who visit your store but don’t buy.

With ecommerce stores, you can retarget people who add products to their cart butabandon and don’t
buy, or those who visit a blog post and never buy. You can collect email addresses easily with an
effective pop-up or lead magnet and continue marketing to your customers after they leave your site.

Customers Get a Less Invasive Experience

Some people dread walking into a brick and mortar store as they’re forced to interact with the store’s
employees. Whether learning about a sales promotion or being asked questions throughout the
shopping experience, certain customers may prefer online shopping as it can be a little less invasive,
making it one of the best benefits of ecommerce. 

If a customer wants to contact the store owner, they can click on a live chat feature, email, or send a
Facebook message. The store owner, in turn, can train the customer service staff to answer queries
effectively. When the staff is not around, they can use a Facebook chatbot to point customers towards
FAQs and other self-help resources.

Ecommerce Advantage #10: Gain Access to Customer Data Easily

How Artificial Intelligence is transforming the E-commerce Industry
Artificial Intelligence In Ecommerce

Artificial Intelligence, Machine Learning, Deep Learning. You must have heard these words nowadays in
news, blogs, tech conferences! But,
 What exactly is Artificial Intelligence?

 What exactly is Machine Learning?

 How will those terms help improve your business?

Well, this blog will answer all of those questions! You just need to stick around till the end of this blog,
and you will know the recipe for the secret sauce to improving the business with Artificial Intelligence.
It has completely changed the eCommerce industry. Things are better when AI is used in eCommerce,
and that is beneficial for both the customers and the merchants. But, first things first, we will start from
the introduction of Artificial Intelligence.

What is Artificial Intelligence?

Artificial Intelligence is nothing but a system that mimics human intelligence, and surprisingly, this AI
thing is heavily capable of mimicking human intelligence. So, the days are not far when you can see the
machines smarter than humans.
We have already seen Sofia robot having her own intelligence and thoughts. The artificial intelligence is
evolving day-by-day and it is likely to take over human intelligence someday.
And the topic Artificial Intelligence in eCommerce is not a surprising thing. Almost all major
eCommerce platforms use Artificial Intelligence.
Apart from eCommerce, the retail industry has also taken advantage of Artificial Intelligence and
implemented it in their market to make AI retail more powerful.
Let’s take some examples of Artificial Intelligence used in our daily lives.
 Gmail smart replies

 Google predictive search

 Chatbots

 Google Assistant / Siri / Alexa

 Product recommendations on eCommerce

 Music recommendations
So, these were some of the common examples of Artificial Intelligence we use every day! Since Artificial
Intelligence came in the market, all the industries got better with the use of AI.
eCommerce industry also started getting better sales using AI. AI is used in recommending relevant
products to the users and that’s how the users started purchasing relevant products and that helped the
eCommerce get more sales.

The same way, online music streaming service providers get more users. AI is used in recommending the
users relevant music they are hearing. So, this way, the user will get to explore similar music and get a
good user experience.
Overall, artificial intelligence in ecommerce has brought a great revolution. Let’s see how much artificial
intelligence has affected the eCommerce and retail market.
Artificial Intelligence in eCommerce
Since the entry of Artificial Intelligence, the eCommerce industry has made significant growth and over
72% of business leaders believe that AI will provide more benefits for their business in the future.
And, in fact, Artificial Intelligence will benefit the ecommerce industry more and more in the future as
well.
Here are some advantages you can get by implementing Artificial Intelligence to your eCommerce store.
Stronger Search Algorithm

By implementing AI in your eCommerce store, you can get the benefits of a stronger search algorithm.
AI can guess what are you looking for.
If you frequently searched for shoes and sneakers, then again if you go to the search bar and type just s-
n, then AI present in your ecommerce will predict that you are looking for sneakers. So, this is how the
user will quickly find whatever he/she is searching for and the user experience will also be improved.

Product Recommendation
Artificial Intelligence in eCommerce also helps to get product recommendations. A stronger Artificial
Intelligence will support a stronger product recommendation algorithm.
Suppose you are purchasing a laptop from any website, then relevant cooling pad, keyboard, etc will
appear in your recommended products’ list. Thanks AI.
Artificial Intelligence will automatically detect the relevant products of the product you just bought. So,
don’t get surprised if you have recently purchased a smartphone and you are getting phone covers in
your recommended products’ list.
For example, if a person buys a dress, then she will get the matching items or accessories to that
particular dress in her recommendation list. A person is trying to buy a couple of dresses, then she is
getting some products recommended by Artificial Intelligence present in that eCommerce website.
With this technique, you can increase your sales and grow more business revenue. You can see the
screenshot below.

Better Inventory Management

Inventory management is a tedious task when it has to be done manually. You gotta keep checking the
sales and the stock and keep updating the inventory. But, artificial intelligence is designed to do the most
tedious tasks.
With its predictive data science, it can predict the upcoming sales and keep the stock updated with its
predictive algorithm. So, you don’t need to keep checking on inventory every day.
Artificial Intelligence in eCommerce will do everything for you while you are making plans to expand
your eCommerce store reach. So, you just have to plan the strategy while AI is taking care of your
eCommerce store.
Better Sales

Before Artificial Intelligence came in the market, the sales strategy was very limited. It depended on
cold-calling, email marketing, etc.
But, with the entry of Artificial intelligence in eCommerce, sales strategy also improved, and the sellers
can now plan strategies that actually work.
AI lets you target the audience, based on audience gender, location, interests, etc. So, you don’t need to
spend advertising money on the irrelevant audience. But, your advertising budget will be only used by
targeting the relevant audience.
If you are selling men’s products, then your advertising budget won’t be used in showing the ad to
female users and exhaust your advertising budget improperly.

Better Communication with Customers

“Communication is the key!” The key to more sales is communication. Communication with customers.
You need to engage with customers to know about their needs and thoughts.
By helping them with answering their questions related to your products, you can win their trust. A
trusting customer always makes a purchase. But, how AI will help in communicating with the
customers? Well, the answer is Chatbots!
Developing a good chatbot will help you retain the visitor and convert that visitor into your customer.
You can develop a smart and intelligent chatbot which can totally understand your customers and
provides them with the right assistance.
Artificial Intelligence and Natural Language Processing have helped understanding customers in a
better way. If a customer drops a message asking about the shipping time, then the chatbot should be
able to answer that question correctly and provide the customer with a great experience.

Chatbot development will not only impress the customers but only it will save time and cost for
customer service employee and automate the system.
Now let’s take an example. If you have an already built eCommerce website/app, then you will
definitely hire customer care executives who handle all the customer queries.
But, developing a chatbot will reduce the cost of hiring customer care executives and make your business
process super-smooth.
When you develop a chatbot, your ROI will be higher and it is only a one-time investment and you just
have to maintain that chatbot at a regular frequency.
Better After Sales Service

Selling just product is not enough in eCommerce or any market. You have to provide after-sales service
as well. If a customer has any questions on the delivered items or wants to return it or wants any type of
after-sales service from you, then again, Artificial Intelligence can handle it very well.
Artificial Intelligence automatically detects product delivery and send customer feedback forms, ask the
customer to rate the product and their service or send the survey form.
So, this is how Artificial Intelligence can provide a better after-sales service and provide a better
experience to the customers and make them review your business better.

So, this talk was all about Artificial Intelligence in eCommerce. But, do you know that AI has helped not
only in eCommerce but the retail market as well? Do you know how? Here is the answer.
Artificial Intelligence in Retail Stores
The retail market is also getting benefits from Artificial Intelligence and revolutionizing the retail market.
The retail market is now capable of more things as compared to earlier.
Large supermarkets are automating the system with the use of AI robots. Recently opened Amazon Go
Store is the best example of Artificial Intelligence in the retail market.
The stores are getting cashier-less and more organized with robots. Walmart is also testing its shelf
organizing robots in some of its stores. So, the retail market is definitely going to be more efficient with
the use of artificial intelligence in retail.
Now, let’s see how artificial intelligence in retail is proved to be a blessing. Some of the retail stores have
developed excellent AI system which is capable of making things automated way more than we can
think.
Amazon Go Store
The worldwide famous company Amazon is well-known for its large retail supply chain and its constant
improvement through implementing the latest technologies and features in their online store.
But, Amazon has recently launched the Amazon Go Store, which says “No queue, No checkout”! Yes,
the Amazon Go Store has neither queues nor checkout options. It is just a grab-and-go store in which
you have to enter the store with your Amazon account, pick the items you want and just walk out of the
store.
Bills will be added to your Amazon account and you can pay it later at your convenience. This store is a
great savior when you are running out of time and do not have time to stand in the queue and waste
your precious time.

Walmart

One of the largest retail market of the world Walmart is also testing artificial intelligence to automate
their shelf scanning and for better inventory management as we said earlier in this blog.
These robots will be capable of scanning the missing items, remind the manager to restock the missing
items and price tags that need to be changed. So, these AI enabled robots will be capable of handling
many tasks on their own and prove to be a hard-working employee for the store.

Zara

One of the largest and famous fashion retailer Zara is also trying its hands on Artificial Intelligence and
make their retail stores AI-enabled. The store has developed a system that assists the customers when
they come to pick up their order at the Zara store.
When the customer comes to pick up the order, he/she enters the pickup code and the robot starts
searching his/her order items in the warehouse and delivers it via a dropbox.
American Eagle

One of the largest ready-made outfit brands, American Eagle is also enabling Artificial Intelligence in
their stores.
American Eagle has developed a system in which a customer just needs to scan an item from the store
and they can check what’ in stock. The employees will be notified about any outfit the customers wants
and the employee will deliver that item right into the dressing room.
Moreover, the system will recommend products based on what the customer has tried. So, this is how
American Eagle is increasing their business through Artificial Intelligence and improve their customer
experience.
Recommended Reading : IoT A Big Deal in Retail Industry
So, overall artificial intelligence in retail has proved to be a boon and a key to increase retail sales and
deliver a great user experience.

TRENDS In RETAIL INDUSTRY:

Ecommerce Trends Leading the Way
We spoke with leaders in the industry about the changes this year and they had a lot to share. So, let's
explore the biggest ecommerce trends and see where things are headed.

1. Chatbots improve shopping experiences.

Chatbots interact with online shoppers much like an in-store sales associate would do. Today's shopper
wants to be able to find and buy a product in just a few clicks, and if they can't, they get frustrated. This
is where a chatbot can step in and save the sale.

Experts predict that 80% of businesses will be using chatbots in 2020.

Shane Barker, Founder and CEO of ecommerce thought leadership blog shanebarker.com/blog posits:

“Chatbots are all the rage today for customer support. However, I think they’ll drastically change the
way people shop online. They’ll become one of the most important marketing tools. In the retail space,
self-checkout kiosks will probably become the norm and in-store marketing will increase.”

Duran Inci, CEO of Optimum7, sees chatbots becoming increasingly personalized to improve the
customer experience:

“The same way chatbots are becoming more intuitive, so do I think that personal shopping assistant bots
online will become more prevalent, using previous data to help anticipate new products that you’ll like.
Similar to Amazon’s suggestions for similar products.”
2. Mobile shopping is still on the move.

Mobile shopping allows customers to make purchases from anywhere, which is vital in today's world.
However, if your ecommerce site isn't responsive on mobile or through web apps, you'll be missing out
on big opportunities. Shoppers who are mobile users want the added convenience, plus the ability to pay
digitally.

In 2019, Statista estimated that by the end of 2021, 73% of ecommerce sales will take place on a mobile
device.

Corey Dubeau, VP of Marketing at Northern Commerce, is one of many who see “improved quality and
more mobile payment integrations” to be a harbinger of change in 2020.

3. More ways to pay.

Customers have individual needs when it comes to payment methods, but they might cancel a potential
sale if they can't pay how they want on an ecommerce website. Offering a wide variety of ways to pay is
a good way to increase conversion rates on mobile devices. Plus, if customers can save their payment
information on your site, they'll be able to checkout even faster the next time they make a purchase.

Joe Chilson, Head Writer and Account Manager, 1Digital Agency sees centralization of payments also
making strides in 2020:

“Think about how easy it would be to buy a product on any website if, at checkout, you could simply
give them an ID unique to you. This unique ID would be for a centralized wallet service that would
securely store all your payment info, shipping and billing addresses, preferences, etc. Companies
like Apple and PayPal have taken shots at this in the past, but I think it could become more normalized.”

4. Headless and API-driven ecommerce allow continued innovation.

Headless commerce is a solution that allows an online store’s ecommerce platform to be completely

decoupled from the frontend presentation layer.

More ecommerce businesses are adopting headless because of its flexibility on the backend, plus the
added SEO, content marketing and digital experience capabilities.

LARQ Ecommerce Architect Antonio Kaleb explains: “With headless, we get more control over our
content and customer journey through checkout. We had a multi-region need that was solved for with
the headless BigCommerce solution, allowing us to combine all of our stores into one single domain, for
which we have developed additional features.”
5. Customers respond to video.

Video proved to be a great way to engage customers in 2019, and it's not going away anytime soon.
Creating videos for your website is a great way to instantly grab and engage a customer and inform
them about your product or service.

Ron Smith, Editor in Chief, The Digital Outdoor considers how video can be used to help educate
customers:

“I see the use of podcasting and short video content to augment the opportunity for buyers to learn
about how an ecommerce brand’s products and services provide the solution to the opportunity,
challenge or problem a buyer is looking to answer. With these two forms of content development comes
the technology to micro track a viewer’s engagement…”

Shane Barker further emphasizes the importance:

“The importance of videos can’t be understated. Videos can help you explain and showcase your
products better than images ever can. You should consider adding videos of your products in your
ecommerce store.”

6. Subscriptions keep customers coming back.

There are subscriptions of all sorts these days and their convenience is attractive for consumers. For
companies, subscription services create a way to plan for inventory and sales that are already locked in.

David Zimmerman, Director of eCommerce Solutions, Kensium still predicts that “more companies will
offer subscription services or monthly payment options for larger purchases” in the coming year.

7. Sustainability is becoming more important.

Consumers and businesses alike are becoming more aware of the environment. Because of this,
consumers are being more conscious about where they shop and the impact it has on the environment
and related effects.

One survey found that 50% of respondents wanted more sustainability in the fashion industry, and 75%
wanted to see less packaging.

Many businesses are finding ways to be more eco-friendly by going paperless when possible, using
biodegradable packaging, and using recyclable supplies.

8. Businesses should optimize digital strategy for conversion.

Getting potential customers to your site is one task but getting them to convert is another. In 2020,
businesses are looking to improve their conversion rates by optimizing their product pages. Multi-
channel selling is also another way to get conversions, whether through Facebook advertising or
shopping ads on Google.
Scott Ginsberg, Head of Content, Metric Digital adds:

“More and more brands are competing for the same eyes. Facebook’s algorithm rewards video and
motion-based creative that are more likely to hook your audience quickly. And customers are also more
demanding, impatient and curious than ever before. Make sure you understand the ins and outs of
Performance Ad Creative that doesn’t only look cool, but also drives conversions. Using those channels
intelligently is the best way to make sure your brand will be uniquely positioned to stand out in the
continually changing digital marketing landscape.”

9. B2B is growing...and changing.

If you were ever worried that B2B would go out of style, fear not. Global retail ecommerce sales for B2B
are expected to reach $1.1 trillion in 2021, according to data from Statista.

Forrester predicts that by 2020 almost half of all adults will be Millennials, which also means an increase
in Millennial B2B buyers. Both of these audiences want to be able to easily research their needs and
related products without conversing with salespeople.

B2B ecommerce brands are working to meet these needs. Connie Wong, Marketing Manager, Silk
Software, talks about this transition:

“The days of orders needing to be placed through fax order forms or phone calls only are shrinking.
More and more businesses are beginning to see the value in servicing their customers online. By
automating these tasks through their ecommerce site, teams are moving away from spending the bulk of
their time on processing order entries from email spreadsheets or hard copy forms. Instead, they are
shifting their focus towards what matters most: engaging with customers, providing them with an
excellent customer experience, and establishing ongoing client relationships.”

CONCLUSION:

. They also estimate that 80% of retail would be from enabling AI in their retail. So, to conclude this, we
can say that by enabling AI in retail or ecommerce, we can get great output and increase the business
revenue manifolds. And according to an article on Forbes, 53% of marketers are willing to adapt AI in
their business in the next couple of years.
So, we don’t have any option other than embracing the AI with all of our hearts and welcome it from this
very moment and enable our businesses with AI.
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(3) Burke, R., 2002. Technology and the Customer Interface: What Consumers Want in the Physical
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