Made in Japan (biography)
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Made in Japan : Akio Morita and Sony is an autobiography of Akio Morita, the co-
founder and former chairman of Sony Corporation. It was written with the assistance of
Edwin M. Reingold and Mitsuko Shimomura. The book not only narrates the story of
Morita, but also of the Sony Corporation's formation in the aftermath of Japan's brutal
defeat in World War II, and its subsequent rapid rise to fame and fortune. The book also
provides insights into Japanese culture and the Japanese way of thinking, particularly
their business management philosophies and styles. The Japanese behavior is explained
by putting it into a context based on Japan's history, recent and ancient.
Morita introduces the origins of his family, and how Sony was founded. Chapters picture
the war, early tape recorders, and various conclusions on international markets. The
transistor was invented in North America in the 1950's, and Sony took advantage of it.
The biography gives authentic details about patent issues, business conferences in various
countries, and the invention of the Walkman.
The book is narrated by Morita in an intensely personal, down to earth, conversational
style.
The autobiography was originally published in English (ISBN 0525244654) in 1986 and
has been translated to 12 languages.
[edit] Sections of the book
The book is divided into the following nine sections:
1. War
2. Peace
3. Selling To The World (My learning curve)
4. On Management (It's all in the family)
5. American and Japanese Styles (The difference)
6. Competition (The fuel of Japanese Enterprise)
7. Technology (Survival Exercise)
8. Japan and The World (Alienation and Alliance)
9. World Trade (Averting Crisis)
[edit] See also
Sony
Akio Morita
The Japan That Can Say No
Japan
History of Sony
Retrieved from "http://en.wikipedia.org/wiki/Made_in_Japan_(biography)"
Categories: Autobiographies | Sony | 1986 books
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This page was last modified on 11 October 2009 at 05:49.
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