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Aa¨vq-2 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs --------------------------------------------------------------
Aa¨vq-3 GmBI (SEO) ---------------------------------------------------------------------------
Aa¨vq-4 Kx-IqvW© (Keyword) wimvP© GÛ K‡¤úwUUi (Competitor) A¨vbvjvBwmm -----------------
Aa¨vq-5 †Wv‡gBb GÛ †nvw÷s ----------------------------------------------------------------------
Aa¨vq-6 WordPress -----------------------------------------------------------------------------
Aa¨vq-7 IqvW©‡cÖm Gi gva¨‡g wbm mvBU †W‡fjc‡g›U -----------------------------------------------
Aa¨vq-8 Kb‡U›U ivBwUs ----------------------------------------------------------------------------
Aa¨vq-9 A¨vgvRb Account -----------------------------------------------------------------------
Aa¨vq-10 I‡qemvBU SEO AcwUgvBRW -----------------------------------------------------------
Aa¨vq-11 I‡qe mvBU gv‡K©wUs ----------------------------------------------------------------------
Aa¨vq-12 Link Building ------------------------------------------------------------------------
Aa¨vq-13 I‡qe A¨vbvjvBwU· GÛ wi‡cvwU©s ---------------------------------------------------------
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Aa¨vq-14 A¨vwdwj‡qU gv‡K©U‡cøm mg~n ------------------------------------------------------------
Aa¨vq- 15 GBPwUGgGj (HTML) wb‡q cÖv_wgK Av‡jvPbv -------------------------------------------
Aa¨vq- 16 B-Kgvm© cwiwPwZ ---------------------------------------------------
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Aa¨vq-1 A¨vwdwj‡qU gv‡K©wUs ----------------------------------------------------------------------
1.1 A¨vwdwj‡qU gv‡K©wUs Kx? -----------------------------------------------------------------------
1.2 †Kb A¨vwdwj‡qU gv‡K©wUs Ki‡eb? --------------------------------------------------------------
1.3 wewfbœ cÖKvi A¨vwdwj‡qU gv‡K©wUs ---------------------------------------------------------------
1.4 A¨vwdwj‡qU gv‡K©U‡cøm mg~n --------------------------------------------------------------------
1.5 wKfv‡e A¨vwdwj‡qU gv‡K©wUs ïiæ Ki‡eb? -------------------------------------------------------
1.6 A¨vwdwj‡qU gv‡K©wUs Gi Rb¨ wK wK `ÿZv _vK‡Z n‡e? ------------------------------------------
1.7 A¨vwdwj‡qU gv‡K©Uvi nevi myweav ---------------------------------------------------------------
1.8 A¨vwdwj‡qU gv‡K©Uvi ---------------------------------------------------------------------------
Aa¨vq-2 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs --------------------------------------------------------------
2.1 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs Kx? --------------------------------------------------------------
2.2 †Kb Avgiv A¨vgvRb Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Ki‡ev? ------------------------------------
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Aa¨vq-3 GmBI (SEO) ----------------------------------------------------------------------------
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3.5 Ab †cR GmBI ------------------------------------------------------------------------------
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4.2 †Kb Avgiv Kx-IqvW© wimvP© Ki‡ev? -------------------------------------------------------------
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4.7 K‡¤úwUUi (Competitor) A¨vbvjvBwmm -------------------------------------------------------
4.8 Kx-IqvW© dvBbvjvB‡Rkb ----------------------------------------------------------------------
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Aa¨vq-5 †Wv‡gBb GÛ †nvw÷s ----------------------------------------------------------------------
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5.2 †Wv‡gBb Ges †nvw÷s †Kv_v †_‡K †bqv DwPZ? --------------------------------------------------
5.3 †Wv‡gBb Name †Kgb nIqv DwPZ? -----------------------------------------------------------
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Aa¨vq-6 WordPress ----------------------------------------------------------------------------
6.1 IqvW©‡cÖm wb‡q cÖv_wgK Av‡jvPbv ---------------------------------------------------------------
6.1.1 : IqvW©‡cÖm wK? ------------------------------------------------------------------------------
6.1.2 : IqvW©‡cÖm Gi BwZnvm ----------------------------------------------------------------------
6.1.3 : IqvW©‡cÖm Gi myweav ------------------------------------------------------------------------
6.1.4 : Content Management System ev CMS wK? -----------------------------------------
6.2 IqvW©‡cÖm ‡mUAvc -----------------------------------------------------------------------------
6.2.1 : IqvW©‡cÖm †mUAvc -------------------------------------------------------------------------
6.2.2 : Server wK? -------------------------------------------------------------------------------
6.2.7 : Wordpress Installation ---------------------------------------------------------------
6.2.8 : Wordpress Gi Front-End cwiwPwZ ----------------------------------------------------
6.3 IqvW©‡cÖm †cv÷ Ges &Gi wewfbœ welq -----------------------------------------------------------
6.3.1 : †cv÷ (Post) -----------------------------------------------------------------------------
6.3.2 : †cv÷ Gi wewfbœ wdPvi mg~n ----------------------------------------------------------------
6.3.3 : Wordpress G Post Kiv ----------------------------------------------------------------
6.3.4 : Wordpress Gi Post G B‡gR A¨vW Kiv -------------------------------------------------
6.3.5 : Wordpress Text Editor Gi eY©bv ------------------------------------------------------
6.3.6 : Category --------------------------------------------------------------------------------
6.3.7 : Tag --------------------------------------------------------------------------------------
6.3.8 : Tag Add Kiv ----------------------------------------------------------------------------
6.3.9 : Tag Edit ev Delete Kiv -----------------------------------------------------------------
6.4 wgwWqv (Media) Ges Gi e¨envi --------------------------------------------------------------
6.4.1 : Media -----------------------------------------------------------------------------------
6.4.2 : Media Library -------------------------------------------------------------------------
6. 4.3 : Media †Z bZzb dvBj A¨vW Kiv ----------------------------------------------------------
6.5 ‡cBR (Pages) Ges Gi e¨envi ---------------------------------------------------------------
6.5.1 : Pages ------------------------------------------------------------------------------------
6.5.2 : bZzb †cBR A¨vW Kiv ----------------------------------------------------------------------
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6.5.4 : wewfbœ jyK G †cBR‡K †kv Kiv‡bv ----------------------------------------------------------
6.6 IqvW©‡cÖm G K‡g›U (Comments) Gi e¨envi -------------------------------------------------
6.6.1: Comments (gšÍe¨) -----------------------------------------------------------------------
6.6.2: Comment Unapprove Kiv -------------------------------------------------------------
6.6.3: Comment Delete ev Trash Kiv --------------------------------------------------------
6.6.4: Comment Edit Ges Reply †`qv --------------------------------------------------------
6.7 Appearance --------------------------------------------------------------------------------
6.7.1: Appearance -----------------------------------------------------------------------------
6.7.2: Themes ---------------------------------------------------------------------------------
6.7.2.1: bZzb w_g Bb÷j Kiv ---------------------------------------------------------------------
6.7.2.2: Online †_‡K w_g Bb÷j Kiv -----------------------------------------------------------
6.7.2.3: wewfbœ ˆewk‡ó¨i wfwˇZ AbjvBb †_‡K w_g Bb÷j Kiv ------------------------------------
6.7.3:Widgets ----------------------------------------------------------------------------------
6.7.3.1 : Widgets ‡hfv‡e hy³ Ki‡eb ------------------------------------------------------------
6.7.3.2 : wKQz Widgets Gi e¨envi ---------------------------------------------------------------
6.7.3.3 : Text widget-G B‡gR †jvW Kiv -------------------------------------------------------
6.7.3.4 : Custom menu widget Gi e¨envi ---------------------------------------------------
6.7.4 : Menues ---------------------------------------------------------------------------------
6.7.4.1 : †gby¨ ˆZwi Kiv --------------------------------------------------------------------------
6.7.5: Editor ------------------------------------------------------------------------------------
6.8 Wordpress Settings -----------------------------------------------------------------------
6.8.1: Wordpress Settings --------------------------------------------------------------------
6.8.2 General -----------------------------------------------------------------------------------
6.8.3 Writing -----------------------------------------------------------------------------------
6.8.4: Reading ---------------------------------------------------------------------------------
6.8.5: Media ------------------------------------------------------------------------------------
6.9 IqvW©‡cÖm cøvMBb ------------------------------------------------------------------------------
6.9.1: IqvW©‡cÖm cøvMBb wK? -----------------------------------------------------------------------
6.9.2: cøvMBb Bb÷‡jkb ------------------------------------------------------------------------
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6.9.2.2 : B›Uvi‡bU †_‡K Bb÷j ------------------------------------------------------------------
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7.1 f~wgKv -----------------------------------------------------------------------------------------
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7.7 wbm mvBU Gi Rb¨ cÖ‡qvRbxq cøvMBbm -------------------------------------------------------
Aa¨vq-8 Kb‡U›U ivBwUs ---------------------------------------------------------------------------
8.1 Kb‡U›U Kx? -----------------------------------------------------------------------------------
8.2 mvBU Gi Kb‡U›U †Kgb nIqv DwPZ? -----------------------------------------------------------
8.3 Avgv‡`i †nvg‡cR Gi Kb‡U›U †Kgb nIqv DwPZ? ----------------------------------------------
8.4 A¨vgvRb †cÖvWv± wiwfD †Kgb nIqv DwPZ? -----------------------------------------------------
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8.6 †cÖvWv± wiwfD Gi Rb¨ wK wK welq gv_vq ivL‡Z nq? --------------------------------------------
Aa¨vq-9 A¨vgvRb Account -----------------------------------------------------------------------
9.1 A¨vgvRb A¨vwdwj‡qU A¨vKvD›U ˆZwi ------------------------------------------------------------
9.2 A¨vgvRb G Tax Information †`qv ----------------------------------------------------------
9.3 ‡hfv‡e A¨vwdwj‡qU wjsK wb‡eb ----------------------------------------------------------------
9.4 ‡hfv‡e A¨vwdwj‡qU wjsK ‡PK Ki‡eb ----------------------------------------------------------
9.5 A¨vgvRb Banner wjsK ‡hfv‡e wb‡eb ---------------------------------------------------------
9.6 A¨vgvRb ‡c‡g›U †g_W ------------------------------------------------------------------------
Aa¨vq-10 I‡qemvBU SEO AcwUgvBRW -----------------------------------------------------------
10.1 cÖ‡Z¨K †cR Gi Rb¨ Uv‡M©wUs Kx-IqvW© wm‡j± Kiv ---------------------------------------------
10.2 †cv÷ AcwUgvBR Kiv ------------------------------------------------------------------------
10.3 Ab †cR Gm B I †PKwj÷ -------------------------------------------------------------------
10.4 Robots.txt ---------------------------------------------------------------------------------
10.5 Sitemap Creation ------------------------------------------------------------------------
Aa¨vq-11 I‡qe mvBU gv‡K©wUs ---------------------------------------------------------------------
11.1 mvP© BwÄb AcwUgvB‡Rkb ---------------------------------------------------------------------
11.2 ‡mvm¨vj ‡gwWqv gv‡K©wUs -----------------------------------------------------------------------
11.3 Kb‡U›U gv‡K©wUs ------------------------------------------------------------------------------
11.4 weÁvcb ˆZwi ---------------------------------------------------------------------------------
11.5 ‡c cvi wK¬K ----------------------------------------------------------------------------------
Aa¨vq-12 Link Building ----------------------------------------------------------
12.1 e¨vKwjsK Kx? --------------------------------------------------------------------------------
12.2 wjsK wewìs Gi cÖKvi†f` ---------------------------------------------------------------------
12.3 wW‡i±wi mvewgkb -----------------------------------------------------------------------------
12.4 AvwU©‡Kj mvewgkb ----------------------------------------------------------------------------
12.5 ‡mvm¨vj eyKgvwK©s -----------------------------------------------------------------------------
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12.7 ‡mvm¨vj ‡bUIqvwK©s ---------------------------------------------------------------------------
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12.10 wjsK ûBj ---------------------------------------------------------------------------------
Aa¨vq-13 I‡qe A¨vbvjvBwU· GÛ wi‡cvwU©s --------------------------------------------
13.1 Google Webmaster Tool --------------------------------------------------------------
13.2 Google Analytic -------------------------------------------------------------------------
13.3 mvBU Gi wi‡cvwU©s ----------------------------------------------------------------------------
Aa¨vq-14 A¨vwdwj‡qU gv‡K©U‡cøm mg~n -----------------------------------------------
14.1 A¨vwdwj‡qU gv‡K©U‡cøm mg~n -----------------------------------------------------------------
14.2 Clickbank ---------------------------------------------------------------------------------
14.3 Ebay ---------------------------------------------------------------------------------------
14.4 Jvzoo --------------------------------------------------------------------------------------
14.5 Commission Junction -------------------------------------------------------------------
14.6 ClickSure ---------------------------------------------------------------------------------
14.7 Linkshare ---------------------------------------------------------------------------------
14.8 Shareasale --------------------------------------------------------------------------------
14.9 Maxbounty --------------------------------------------------------------------------------
15.1 GBPwUGgGj (HTML) wb‡q cÖv_wgK Av‡jvPbv ----------------------------------------------
15.1.1 t GBPwUGgGj (HTML) Kx --------------------------------------------------------------
15.1.2 t HTML j¨vs¸‡qR wKfv‡e KvR K‡i -----------------------------------------------------
15.1.3 t GBPwUGgGj j¨vs¸‡q‡Ri cÖ‡qvRbxqZv ---------------------------------------------------
15.1.4 t K¨vwiqvi wn‡m‡e HTML j¨vs¸‡qR ------------------------------------------------------
15.2.1 t HTML U¨vM (Tag) --------------------------------------------------------------------
15.2.1.1 t HTML U¨vM †jLvi wbqg --------------------------------------------------------------
15.2.1.2 t I‡cwbs U¨vM (Opening Tags) --------------------------------------------------------
15.2.1.3 t †K¬vwRs U¨vM (Closing Tags) ---------------------------------------------------------
15.2.2 t HTML A¨vwUªweDU (Attributes) I f¨vwjD (Value) ------------------------------------
15.2.2.1 t A¨vwUªweDU †jLvi wbqg -----------------------------------------------------------------
15.2.2.2 t f¨vwjD †mU Kivi wbqg -----------------------------------------------------------------
15.2.2.3 t HTML Gi cÖavb A¨vwUªweDU mg~n -----------------------------------------------------
15.2.2.3.1 id : -----------------------------------------------------------------------------------
15.2.2.3.2 class : -------------------------------------------------------------------------------
15.2.2.3.3 title : --------------------------------------------------------------------------------
15.2.2.3.4 style : -------------------------------------------------------------------------------
15.2.3 t Kb‡U›U (Contents) ---------------------------------------------------------------------
15.2.4 t HTML G·‡Ubkb (Extension) -------------------------------------------------------
15.2.5 t HTML GwWUi -------------------------------------------------------------------------
15.2.6 t HTML dvBj Gi e¨vwmK MVb -----------------------------------------------------------
15.2.7 t HTML G cÖ_g †cÖvMÖvg †jLv ------------------------------------------------------------
15.2.3 t GBPwUGgGj K‡g›U (Comments) ------------------------------------------------------
15.2.3.1 t K‡g›U (Comments) Gi e¨envi ------------------------------------------------------
15.3.1 t HTML Bwj‡g›U (Elements) ----------------------------------------------------------
15.3.1.1 t Bwj‡g›U Gi MVb -----------------------------------------------------------------------
15.3.1.2 t †b‡óW GBPwUGgGj Bwj‡g›U (Nested HTML Elements) ---------------------------
15.3.1.3 t HTML Gi cÖavb Bwj‡g›Umg~n --------------------------------------------------------
15.3.1.3.1 t <html> Element -----------------------------------------------------------------
3.1.3.2 t <head> Element --------------------------------------------------------------------
15.3.1.3.3 t <title> Element -----------------------------------------------------------------
15.3.1.3.4 t <body> Element ----------------------------------------------------------------
15.3.1.3.4.1 t <body> Bwj‡g›U G A¨vwUªweDU Gi e¨envi -----------------------------------------
15.3.1.3.4.1.2 t background ------------------------------------------------------------------
15.3.1.3.4.1.3 t bgcolor -----------------------------------------------------------------------
15.3.1.3.4.1.4 t link ----------------------------------------------------------------------------
15.3.1.3.4.1.5 t text ----------------------------------------------------------------------------
15.3.1.3.4.1.6 t vlink --------------------------------------------------------------------------
16.1 B›Uvi‡bU Gi BwZnvm --------------------------------------------------
16.1.1 B›Uvi‡bU Gi ïi“Uv -----------------------------------------------------------------------
16.1.2 Iqvì© IqvBW I‡qe-Gi BwZnvm ------------------------------------------------------------
16.1.2.1 wKfv‡e KvR K‡i? ------------------------------------------------------------------------
16.1.3 B-Kgvm© wK? -------------------------------------------------------------------------------
16.1.3.1 †Kv_v †_‡K ïi“-------------------------------------------------------------------------
16.1.4 B-Kgvm© weR‡bm Kb‡mÞ wj÷ --------------------------------------------------------------
16.1.5 †Kb B-Kgvm©? ------------------------------------------------------------------------------
16.1.6 B›Uvi‡b‡U e¨emv ---------------------------------------------------------------------------
16.1.7 B-Kgvm© Gi wKQz myweav ---------------------------------------------------------------------
16.1.8 wRIMÖvwdKvj myweav -------------------------------------------------------------------------
16.1.9 Kv÷gvi G·c¨vÛ --------------------------------------------------------------------------
16.1.10 24 N›Uv Pvjy ------------------------------------------------------------------------------
16.1.11 gv‡K©wUs LiP Kgvq ------------------------------------------------------------------------
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16.1.13 B-Kgvm© Key Drivers -------------------------------------------------------------------
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16.1.16 †mvm¨vj d¨v±i ----------------------------------------------------------------------------
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16.1.18 B›Uvi‡bU weR‡bm g‡Wj wj÷ -------------------------------------------------------------
16.1.19 EDI -------------------------------------------------------------------------------------
16.1.20 EDI Gi gva¨‡g A‡Uv Uªvb‡RKkb ---------------------------------------------------------
16.1.21 B›Uvi‡bU --------------------------------------------------------------------------------
16.1.22 B-Kgvm© Ges f¨vwjD †PBb ----------------------------------------------------------------
16.1.23 †QvÆ GKwU †KBm ÷vwW -------------------------------------------------------------------
16.2 B-Kgvm© ev¯—evqb Gi Gi Bmy¨ mg~n ----------------------------------------------------------
16.2.1 K÷ (Cost) -------------------------------------------------------------------------------
16.2.2 f¨vwjD (Value) ---------------------------------------------------------------------------
16.2.3 wmwKDwiwU (Security) ---------------------------------------------------------------------
16.2.4 †jfv‡iwRs G·wRmwUs wm‡÷g (Leveraging Existing Systems) ------------------------
16.2.5 B›Uvi‡civwewjwU (Interoperability) ------------------------------------------------------
16.2.6 †jvKvj B-Kgvm© Bmy¨ legal and regulatory frameworks -------------------------------
16.2.7 †M- vevj B-Kgvm©/KvjPvivj gv‡K©wUs Bm~¨, Kbm©vb Ges wKQz mgvavb ---------------------------
16.2.7.1 †M- vevjvB‡Rkb Gi fvebv ---------------------------------------------------------------
16.2.7.2 †M- vevjvB‡Rkb wb‡q †Kv¤úvwb¸‡jv wPwš—Z †Kb? -----------------------------------------
16.2.8 we‡k¦i Uc B-Kgvm© e¨enviKvix †`kmg~n ----------------------------------------------------
16.2.9 me e¨emv wK †Mvevj n‡Z cv‡i? ------------------------------------------------------------
16.2.10 B-Kgvm© Gi wKQz †Mvevj evavmg~n ---------------------------------------------------------
16.3.1 wKfv‡e B-Kgvm© G KvR Ki‡eb? -----------------------------------------------------------
16.3.2 UªvwWkbvj evwYR¨ Ges B-Kgvm© evwYR¨ Gi cv_©K¨ --------------------------------------------
16.3.3 Uª¨vwWkbvj evwYR¨ Ges B-Kgvm© evwYR¨ Gi wKQy cv_©K¨ mgyn --------------------------------
16.3.4 B-Kgvm© †UK‡bvjwR ------------------------------------------------------------------------
16.3.5 B‡Kv‡bvwgK c‡Ubwkqvj Ad B-Kgvm© (Economic Potential of E-Commerce) --------
16.3.6 B-Kgvm© Ges wi‡UBj BÛvw÷ªR --------------------------------------------------------------
16.3.7 B-Kgvm© Ges gv‡K©wUs ----------------------------------------------------------------------
16.3.8 B-Kgvm© Gi wKQz Z_¨ mgyn -----------------------------------------------------------------
16.3.9 B-Kgvm©‡K Kvh©Ki Kiv ---------------------------------------------------------------------
16.3.10 e¨vbvi A¨vW Gi gva¨‡g -------------------------------------------------------------------
16.3.11 A¨vwdwj‡qU †cªvMÖvg -----------------------------------------------------------------------
16.3.12 A¨vwdwj‡qU †bUIqvK© --------------------------------------------------------------------
16.3.13 mvP© BwÄb i¨vw¼s --------------------------------------------------------------------------
16.3.14 wfRyq¨vj wWRvBb -------------------------------------------------------------------------
16.3.15 mvP© BwÄb AcwUgvB‡Rkb -----------------------------------------------------------------
16.4.1 B-Kgvm© Gi weR‡bm UvBc ------------------------------------------------------------------
16.4.1.1 weR‡bm Uz weR‡bm (B2B) ---------------------------------------------------------------
16.4.1.2 weR‡bm Uz KbRygvi (B2C) --------------------------------------------------------------
16.4.1.3 KbRygvi Uz wR‡bm (C2B) ---------------------------------------------------------------
16.4.1.4 KbRygvi Uz KbRygvi (C2C) -------------------------------------------------------------
16.4.1.5 Government to Government (G2G) g‡Wj ----------------------------------------
16.4.1.6 Government-to-Consumer (G2C) g‡Wj -------------------------------------------
16.4.1.7 Government-to-Business (G2B) g‡Wj --------------------------------------------
16.4.2 B-weR‡bm ---------------------------------------------------------------------------------
16.4.3 B-weR‡bm A¨vÛ Internet -----------------------------------------------------------------
16.4.4 B-weR‡bm A¨vÛ G·Uvi‡bU ----------------------------------------------------------------
16.4.5 B-weR‡bm A¨vÛ B›Uvi‡bU ------------------------------------------------------------------
16.4.6 B-weR‡bm g‡Wj ---------------------------------------------------------------------------
16.4.6.1 †óvid«›U g‡Wj (Storefront model) ---------------------------------------------------
16.4.6.2 kwcs KvU© †UK‡bvjwR --------------------------------------------------------------------
16.4.6.3 AbjvBb kwcs gj -----------------------------------------------------------------------
16.4.6.4 AKkb g‡Wj (Auction Model) -------------------------------------------------------
16.4.6.5 Ebaytm †KBm ÷vwW -------------------------------------------------------------------
16.4.6.6 †cvU©vj g‡Wj (Portal Model) ---------------------------------------------------------
16.4.6.7 Yahoo †KBm ÷vwW ---------------------------------------------------------------------
16.4.6.8 fvwU©K¨vj †cvU©vj Ges KwgDwbwU mvBUm ---------------------------------------------------
16.4.6.9 WvBbvwgK cÖvBwms g‡Wj -----------------------------------------------------------------
16.5.1 myweav (Advantages) ---------------------------------------------------------------------
16.5.2 wRIMÖvwdK¨vj evav AwZµg -----------------------------------------------------------------
16.5.3 Kg LiP -----------------------------------------------------------------------------------
16.5.4 gv‡K©wUs Ges A¨vWfv©UvBwRs ----------------------------------------------------------------
16.5.5 †cjvKej ----------------------------------------------------------------------------------
16.5.6 wewìs -------------------------------------------------------------------------------------
16.5.7 `ª“Z †cÖvWv± cvIqv ------------------------------------------------------------------------
16.5.8 K¤ú¨vwiRb kwcs ---------------------------------------------------------------------------
16.5.9 Kzcb, ev‡M©wbs Ges MÖ“c evwqs --------------------------------------------------------------
16.5.10 A¨vKPzq¨vj Bbdi‡gkb --------------------------------------------------------------------
16.5.11 Uv‡M©U KwgDwb‡Kkb -----------------------------------------------------------------------
16.5.12 24 N›Uv †Lvjv ----------------------------------------------------------------------------
16.5.13 my›`i †cÖvWv± -----------------------------------------------------------------------------
16.5.14 mvgvwRK myweav ---------------------------------------------------------------------------
16.5.2 Amyweav (Disadvantages)-------------------------------------------------------
16.5.2.1 e¨w³MZ m¤ú©‡Ki Afve ------------------------------------------------------------------
16.5.2.2 mgq e¨q --------------------------------------------------------------------------------
16.5.2.3 †cÖvWv± bv cvIqv -------------------------------------------------------------------------
16.5.2.4 hvPvB evQvB Kiv -------------------------------------------------------------------------
16.5.2.5 †h †KD B-Kgvm© †mU Avc Ki‡Z cv‡i ----------------------------------------------------
16.5.2.6 wmwKDwiwU -------------------------------------------------------------------------------
16.5.2.7 cÖvB‡fwm ---------------------------------------------------------------------------------
16.5.2.8 me RvqMvq B-Kgvm© mvK‡mm bv nIqv Ges Gi wKQz Kvib mgyn ----------------------------
Aa¨vq-1 A¨vwdwj‡qU gv‡K©wUs -----------------------------------------------------------------------
1.1 A¨vwdwj‡qU gv‡K©wUs Kx? -----------------------------------------------------------------------
1.2 †Kb A¨vwdwj‡qU gv‡K©wUs Ki‡eb? --------------------------------------------------------------
1.3 wewfbœ cÖKvi A¨vwdwj‡qU gv‡K©wUs ---------------------------------------------------------------
1.4 A¨vwdwj‡qU gv‡K©U‡cøm mg~n --------------------------------------------------------------------
1.5 wKfv‡e A¨vwdwj‡qU gv‡K©wUs ïiæ Ki‡eb? -------------------------------------------------------
1.6 A¨vwdwj‡qU gv‡K©wUs Gi Rb¨ wK wK `ÿZv _vK‡Z n‡e? ------------------------------------------
1.7 A¨vwdwj‡qU gv‡K©Uvi nevi myweav ---------------------------------------------------------------
1.8 A¨vwdwj‡qU gv‡K©Uvi ---------------------------------------------------------------------------

1.1 A¨vwdwj‡qU gv‡K©wUs Kx?

we‡k¦i me ai‡bi e¨emvqxivB Pvq Zv‡`i e¨emv‡K Av‡iv GwM‡q wb‡Z, Av‡iv cÖmvi Ki‡Z B›Uvi‡b‡Ui
e¨emvqx‡`iI Gi e¨wZµg n‡Z †`Lv hvq bv| Z‡e e¨emv‡Zv Avi Ggwb‡ZB cÖmvwiZ nq bv| G‡K wewfbœ
Dcv‡q cÖmvwiZ Ki‡Z nq| GB Dcvq ¸‡jvi g‡a¨ Gwdwj‡qU gv‡K©wUs cÖavb| Avgiv mK‡jB Rvwb †h
AbjvB‡b A‡bK ai‡bi wdwRK¨vj Ges wWwRUvj †cÖvWv± ‡Kbv †ePv nq| GLb GB BÛvw÷ª ¸‡jv †_‡K
hw` Avcwb Avcbvi †idvi Gi gva¨‡g †Kvb †cÖvWv± wewµ Ki‡Z cv‡ib Zvn‡j †mB ‡Kv¤úvwb Avcbv‡K
Avcbvi †m‡ji Dci GKUv Kwgkb w`‡e|

wPÎ 1.1.1 (A¨vwdwj‡qU gv‡K©wUs)

Avevi g‡b Kiyb Acwb GKwU mvB‡U †iwR‡÷ªkb K‡i‡Qb| GLb Avcbvi †idv‡iÝ e¨envi K‡i hw` Ab¨
†KB H mvB‡U †iwR‡÷ªkb K‡i Ges Gi wewbg‡q Avcwb hw` †Kvbfv‡e jvfevb nb Z‡e G‡K A¨vwdwj‡qU
gv‡K©wUs e‡j| A¨vwdwj‡qU gv‡K©wUs ïay †iwR‡÷ªkb Gi gva¨‡gB bv Av‡iv A‡bK Dcv‡q Av‡Q| †hgb-
†Kvb cY¨ ev †mev wewµi gva¨‡g, WvDb‡jv‡Wi gva¨‡g BZ¨vw`| Gwdwj‡qU gv‡K©wUs Av‡qi GKwU fv‡jv
Drm n‡Z cv‡i| g‡bv‡hvM w`‡q hw` A¨vwdwj‡qU gv‡K©U K‡ib Zvn‡j Gi gva¨‡g Avcwb cÖPzi A_© Avq
Ki‡Z cv‡ib|

1.2 †Kb A¨vwdwj‡qU gv‡K©wUs Ki‡eb?

A¨vwdwj‡qU gv‡K©wUs Gi eo GKUv myweav nj †h Avcwb A¨vKwUf bv _vK‡jI Avcbvi BbKvg eÜ _vK‡e
bv| Avi ZvQvov GLv‡b BbKvg Kivi Rb¨ Avcbv‡K w`b Gi ci w`b weW K‡i †h‡Z n‡e bv Ges Avcwb
fvj Bs‡iRx bv Rvb‡jI Pj‡e| GUv m¤ú~Y© Avcbvi Dci wbf©i Ki‡e| GLv‡b Avcbvi BbKvg Gi †Kvb
wjwg‡Ukb I †bB| Avcwb hZ †ewk KvR Ki‡eb ZZ †ewk BbKvg n‡e|

1.3 wewfbœ cÖKvi A¨vwdwj‡qU gv‡K©wUs

1| cY¨ wewµi gva¨‡g t

wKQy wKQy B-Kgvm© mvBU Av‡Q hviv ïaygvÎ A¨vwdwj‡qU gv‡K©wUs-Gi gva¨‡gB Zv‡`i e¨emv Pvwj‡q hv‡”Q|
Ab¨vb¨ A¨vwdwj‡qU gv‡K©wUs-Gi †P‡q GB c×wZ‡Z A¨vwdwj‡qU gv‡K©wUs me‡P‡q jvfRbK| Avcwb hw`
†Kvb B-Kgvm© mvB‡Ui †Kvb cY¨ ev †mev wewµ K‡i w`‡Z cv‡ib Z‡e H cY¨ ev †mevi wewµZ A_© †_‡K
wKQy Ask AvcwbI cv‡eb| c‡Y¨i `v‡gi Dci wfwË K‡i Avcbv‡K A_© cÖ`vb Kiv n‡e| A_v©r `vwg †Kvb
wRwbm wewµ Ki‡Z cvi‡j Avcbvi jvfI †ewk n‡e|

2| †iwR‡÷ªkb Gi gva¨‡g t
B›Uvi‡b‡U nvRv‡iv mvBU i‡q‡Q hviv BDRvi †iwR‡÷ªkb Gi Rb¨ A_© cÖ`vb K‡i| A_v©r Avcwb mvB‡U
†iwR‡÷ªkb Kivi ci Avcbv‡K GKwU †idv‡ij wj¼ †`qv n‡e| H wj¼wUi gva¨‡g hw` †Kvb BDRvi H
mvB‡U †iwR‡÷ªkb K‡i Z‡e Avcwb cÖwZwU BDRvi †iwR‡÷ªkb Gi Rb¨ wbw`©ó cwigvY A_© cv‡eb|

3| WvDb‡jvW Gi gva¨‡g t
Ggb wKQy I‡qemvBU i‡q‡Q hv‡`i mvf©vi †_‡K †Kvb dvBj WvDb‡jvW Ki‡j cÖwZwU WvDb‡jvW Gi Rb¨
A_© cÖ`vb Kiv nq| e¨vcviUv Av‡iKUz eywS‡q ewj g‡b Kiyb abc.com bv‡g GKwU dvBj †kqvwis mvBU
i‡q‡Q| GLb Avcwb abc.com G †iwR‡÷ªkb K‡i Zv‡Z GKwU dvBj Avc‡jvW K‡i ivL‡jb| Gici
GB dvBjwU hZevi WvDb‡jvW n‡e Avcwb cÖwZeviB WvDb‡jvW Gi Rb¨ wbw`©ó cwigvY A_© cv‡eb|
1.4 A¨vwdwj‡qU gv‡K©U‡cøm mg~n

A¨vwdwj‡qU gv‡K©wUs Kivi Rb¨ A‡bK mvBU Av‡Q Zvi g‡a¨ D‡jøL‡hvM¨ mvBU ¸‡jv nj:

wPÎ 1.4.1 (A¨vwdwj‡qU gv‡K©U‡cøm mg~n)

cY¨ wewµi gva¨‡g A¨vwdwj‡qU gv‡K©wUs t

www.amazon.com G mvBUwU‡Z i‡q‡Q Av‡qi GK wekvj my‡hvM| GLv‡b Avcwb A¨vwdwj‡qU
gv‡K©wUs-Gi Rb¨ wewfbœ ai‡bi cY¨ cv‡eb †h¸‡jv wewµi Rb¨ Avcwb cY¨wUi g~j¨ Abyhvqx 4% ‡_‡K
10% ch©šÍ Kwgkb †c‡Z cv‡ib|

www.clickbank.com GB mvBUwU wWwRUvj †cÖvWv± Gi Rb¨ weL¨vZ| GB mvBU †_‡K Avcwb wWwRUvj
†cÖvWv± cÖ‡gvU Ki‡Z cv‡ib| GLv‡b Avcwb A¨vwdwj‡qU gv‡K©wUs Gi gva¨‡g fvj Avq Ki‡Z cv‡ib|

www.clicksure.com GB mvBU wUi gva¨‡g Avcwb fvj BbKvg Ki‡Z cv‡ib| GB mvB‡Ui †Kvb
†cÖvWv± †mj Ki‡Z cvi‡j Avcbvi Kwgkb n‡e 200 Wjvi †_‡K 300 Wjvi| Z‡e GLv‡b mgm¨v nj
GKUv †cÖvWv± GKeviB ‡mj Ki‡Z cvi‡eb|
www.jvzoo.com GB mvBU G A¨vwdwj‡qU gv‡K©wUs Kivi Rb¨ me †P‡q gRvi welq nj GLvb †_‡K
†Kvb †cÖvWv± †mj n‡j †mB Kwgkb mv‡_ mv‡_ Avcbvi _vW© e¨vsK A¨vKvD›U A_©vr Paypal G Rgv n‡e|
www.ebay.com G mvBUwUI amazon Gi g‡ZvB GKwU mvBU| GLv‡b Avcwb ‡cÖvWv± cÖ‡gvU - Gi
Rb¨ wewfbœ ai‡bi cY¨ cv‡eb †h¸‡jv wewµi Rb¨ Avcwb cY¨wUi g~j¨ Abyhvqx A_© cv‡eb|

†iwR‡÷ªkb Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs t

www.payza.com GLv‡b cÖwZwU BDRvi †iwR‡÷ªkb Kiv‡bvi gva¨‡g Avcwb 0.5 Wjvi †_‡K m‡ev©”P
10 Wjvi †c‡Z cv‡ib|
www.bravenet.com GLv‡b Avcbvi wjsK a‡i †KD mvBbAvc K‡i Zv‡`i †h †Kvb GKwU Uzj
e¨venvi Ki‡jB cÖwZ BDRvi mvBbAvc Gi Rb¨ †`qv n‡e 1 Wjvi|

www.chitika.com GB weÁvcb cÖwZô†bi mvB‡U Avcbvi wjsK †_‡K †KD mvBb Avc Ki‡j Zvi eøM
ev I‡q‡ei Av‡qi 25 kZvsk AvcwbI cv‡eb|

GQviv cÖwZwU wc.wU.wm mvB‡U Gwdwj‡qU gv‡K©wUs-Gi e¨e¯’v _v‡K| Avcbvi †idv‡ij wjsK e¨envi K‡i
†KI hw` Zv‡`i mvB‡U †iwR‡÷ªkb K‡i Zvn‡j Zvi cÖwZwU wK¬‡Ki Rb¨ AvcwbI wbw`©ó cwigvY A_©
cv‡eb|

WvDb‡jvW Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs t

www.ziddu.com G mvB‡U Avcwb cv‡eb 0.001 Wjvi| Avcbvi GKvD‡›U 10 Wjvi n‡j Avcwb †mB
A_© D‡Ëvjb Ki‡Z cvi‡eb|
www.hotfile.com G mvB‡U Avcwb cv‡eb 0.001 Wjvi| Avcbvi GKvD‡›U 10 Wjvi n‡j Avcwb
†mB A_© D‡Ëvjb Ki‡Z cvi‡eb| Z‡e nUdvB‡j †h mgm¨vwU Av‡Q Zv nj WvDb‡jvW KvD›U nq ïay 48wU
†`k ‡_‡K| Z‡e H †`k¸‡jvi UªvwdK †c‡j mvdj¨ †c‡Z cv‡ib|
1.5 wKfv‡e A¨vwdwj‡qU gv‡K©wUs ïiæ Ki‡eb?
A¨vwdwj‡qU gv‡K©wUs ïiæ Kivi Rb¨ Avcbvi gv‡S PviwU welq _vK‡Z n‡e †m¸‡jv nj:

1. Strategy
2. Time
3. Effort
4. Money
GB PviUv welq Avcbvi gv‡S _vK‡j Avcwb A¨vwdwj‡qU gv‡K©wUs ïiæ Ki‡Z cv‡ib| cÖ_gZ Avcbv‡K
Kv‡Ri wel‡q †KŠkjx n‡Z n‡e| w`Z¡xqZ KvR Kivi Rb¨ Avcbvi h‡_ó mgq _vK‡Z n‡e KviY GwU
GKwU `xN© mg‡q weR‡bm ZvB Avcbv‡K mgq e¨q Ki‡ZB n‡e bZzev Avcwb mvK‡mm n‡Z cvi‡eb bv|
Z…ZxqZ Avcbvi mvK‡mm nIqvi Rb¨ cÖ‡Póv Ki‡Z n‡e KviY GwU GKwU K‡¤ú‡UwUf weR‡bm| me †k‡l
Avcbvi †hUv `iKvi †mwU nj UvKv| GLv‡b Avcbvi wewfbœ Kv‡R UvKv e¨q Kiv jvM‡Z cv‡i Avcbvi
weR‡bm mwVK fv‡e Pvjv‡bvi Rb¨|
1.6 A¨vwdwj‡qU gv‡K©wUs Gi Rb¨ wK wK `ÿZv _vK‡Z n‡e?

A¨vwdwj‡qU gv‡K©wUs ïiæ Kivi Rb¨ Avcbvi Lye †ewk †hvM¨Zvi cÖ‡qvRb n‡e bv| Avcwb hw` g‡b K‡ib
wb‡Pi PviwU ¸YB Avcbvi g‡a¨ Av‡Q Zvn‡jB †Kej Avcwb A¨vwdwj‡qU gv‡K©wUs Kivi Rb¨ mg_© n‡eb|
¸Y PviwU n‡jv:

1. wek¦vm
2. ˆah©kxjZv
3. mZZv
4. AvZ¥wek¦vm

1.7 A¨vwdwj‡qU gv‡K©Uvi nevi myweav

1. †h †Kvb cY¨ weµq: A¨vwdwj‡qU gv‡K©Uvi Zvi B”Qv Abyhvqx cY¨ wbe©vPb Ki‡Z cv‡ib Ges Zv weµq
Ki‡Z cv‡ib| Zvi †Kvb eva¨evaKZv †bB †h †m GB cY¨ ev H cY¨ Zv‡K evRvi RvZ Ki‡Z n‡e| †m
Zvi B”Qv Abyhvqx †h †Kvb cY¨ †cÖv‡gvU Ki‡Z cvi‡e|

2. e¨w³ ¯^vaxbZv: GB ai‡bi Kv‡R i‡q‡Q m¤ú~Y© e¨w³ ¯^vaxbZv| GKRb A¨vwdwj‡qU gv‡K©Uvi Zvi B”Qv
Abyhvqx hLb Lywk ZLb KvR Ki‡Z cv‡ib| Avgv‡`i cÖPwjZ PvKwi e¨e¯’vq e¨w³ ¯^vaxbZv _v‡KB bv| me
mgq cÖwZôv‡bi wbqg Abyhvqx KvR Ki‡Z nq|

3. Nywg‡q Nywg‡q Avq: GwU Ggb GKwU c×wZ †hLv‡b Avcwb Nywg‡q _vK‡jI Avq n‡Z _vK‡e| †Kbbv
Avcbvi †idvivj wjsK a‡i †h hLbB †Kvb cY¨ µq Ki‡e ZLbB Avcwb Avcbvi Kwgkb cv‡eb|

4. †Kvb AW©vi cÖ‡mm Ki‡Z nq bv: Avcwb †cÖvWv± wewµ K‡i Kwgkb cv‡eb| wKš‘ GB Rb¨ Avcbv‡K
†Kvb iKg AW©vi cÖ‡mm Gi Sv‡gjvq †h‡Z n‡e bv|

5. wek^e¨vwc evRvi myweav: A¨vwdwj‡qU gv‡K©wUs Gi Rb¨ me †P‡q eo myweav nj Avcwb Avcbvi cb¨
we‡k^i †h †Kvb †`‡k ‡cÖv‡gvU Ki‡Z cv‡ib|

6. N‡i e‡m KvR cwiPvjbv: GB Kv‡Ri AviI GKwU D‡jøL‡hvM¨ myweav nj N‡i e‡mB Avcwb Avcbvi
Kvh© cwiPvjbv Ki‡Z cvi‡eb|

7. AwaK Av‡qi myweav: A¨vwdwj‡qU gv‡K©wUs G i‡q‡Q A‡bK †ewk Av‡qi myweav| GLv‡b Avcwb hZ †ewk
cwikÖg Ki‡eb ZZ †ewk BbKvg Ki‡Z cvi‡eb|
1.8 A¨vwdwj‡qU gv‡K©Uvi

widvZ Avn‡g`
B›Uvi‡bU gv‡K©Uvi,
cÖwZôvZv, A¨vwdwj‡qU gv‡K©Uvim wewW (affiliatemarketersbd.com),
cvBIwbqvi, evsjv‡`k eªvÛ A¨v¤^v‡mWi|

wKfv‡e ïiæ Ki‡ev? AvR GB e¨vcvi Uv we¯ÍvwiZ Av‡jvPbv Ki‡ev| ‡h ‡Kvb KvR B mwVK fv‡e ïiæ
Ki‡Z bv cvi‡j fv‡jv Kiv hvq bv| A¨vwdwj‡qU gv‡K©wUs G wKfv‡e KvR ïiæ Ki‡eb, Avcbvi wK wK
‡hvM¨Zv jvM‡e, ‡Kv_v ‡_‡K ïiæ Ki‡eb GB mKj wel‡q we¯ÍvwiZ Av‡jvPbv Ki‡ev, myZivs AvwU©‡KjUv
GKUy eo n‡e, my‡hvM _vK‡j, GK Kvc Kwd wb‡q Av‡mb, Av‡qk K‡i Kwd ‡L‡Z ‡L‡Z fv‡jv fv‡e
co‡Z cvi‡eb|
wWwRUvj gv‡K©wUs, A¨vwdwj‡qU gv‡K©wUs I B›Uvi‡bU gv‡K©wUs wK?

Avgiv gv‡K©wUs wK Kg ‡ewk mevB Rvwb| gv‡K©wUs n‡”Q emyÜiv wmwU ‡h‡q Mvj©‡d«Û Gi Rb¨ C` G bZyb
Rvgv I RyZv ‡Kbv| ZvB bv? Avm‡j wKš‘ bv Avm‡j gv‡K©wUs n‡”Q ‡h ‡Kvb cY¨ A_ev mvwf©m Gi cÖ‡gvkb
Kiv, cÖPvi Kiv I IB cY¨ Gi ‡µZv ‰Zwi Kiv| GB gv‡K©wUs Avcwb hLb AbjvBb G Ki‡eb ‡mUv n‡e
ÒwWwRUvj gv‡K©wUsÓ| Avcwb hLb Avcbvi GB ÒwWwRUvj gv‡K©wUsÓ w¯‹j Uv wb‡Ri ‡Kvb cÖWv± A_ev
mvwf©m Gi weµq I cÖ‡gvkb Gi Rb¨ e¨venvi Ki‡eb, ZLb ‡mUv n‡e B›Uvi‡bU gv‡K©wUs| Avi Avcwb
hLb Avcbvi wWwRUvj gv‡K©wUs w¯‹j Uv e¨venvi K‡i Ab¨ KviI cÖWv± A_ev mvwf©m Kwgkb wfwËK
cÖ‡gvkb Ki‡eb ‡mUv n‡e A¨vwdwj‡qU gv‡K©wUs|

A¨vwdwj‡qU gv‡K©wUs wK Avcbvi Rb¨?

A¨vwdwj‡qU gv‡K©wUs Avcbvi Rb¨ fv‡jv GKwU K¨vwiqvi n‡e wKbv Zv GLwb Rvbv hv‡e| Avwg wb‡P wKQy
wjL‡ev, me ¸‡jv hw` Avcbvi mv‡_ wg‡j hvq, Zvn‡j A¨vwdwj‡qU gv‡K©wUs Avcbvi Rb¨| GKwUI hw` bv
wg‡j, hZ w`b Avcwb IB wRwbm wU wgjv‡Z bv cvi‡eb, fv‡jv gv‡K©Uvi n‡Z IB GKwU evuav Avcbvi i‡q
hv‡e|

 Avgvi Kw¤úDUvi wU Avgvi gb gZ, GB Kw¤úDUvi G Avwg KvR K‡i Avb›` cvB|
 Avgvi B›Uvi‡bU jvBb wU Avbwjwg‡UW Avi Avwg mn‡RB BDwUDe G AvUKv‡bv Qvov wfwWI
‡`L‡Z cvwi|
 Avgvi GKwU wcÖ›Uvi Av‡Q
 Avgvi GKwU Avjv`v KvR Gi RvqMv Av‡Q, Avi Kv‡Ri mgq Avgv‡K ‡KI wW÷ve© K‡i bv|
 Avwg ¯^cœ ‡`L‡Z cQ›` Kwi, Avi ¯^cœ mwZ¨ Kivi Rb¨ Avwg wbijm cwikÖg Ki‡Z ivwR|
 Avgvi Bs‡iwR Lye B fv‡jv, Avwg hv ïbx mn‡RB eywS, Avi Avwg ‡Kvb mgm¨v Qvov Bs‡iwR wjL‡Z
cvwi|
  bZyb wel‡q cov‡kvbv Ki‡Z, M‡elYv Ki‡Z Avgvi fv‡jv jv‡M|
 Lye m~² fyjI Avgvi ‡PvL Govq bv, hv Kwi GK`g fv‡jv gZ Kwi|
 eÜy, AvÇv, ‡Ljv, ‡eiv‡bv me wKQyi PvB‡Z ‡ewk Avwg Avgvi K¨vwiqvi ‡K g~j¨ ‡`B|
 Avwg KLbB nvi gvwb bv, GKwU KvR ïiæ Ki‡j ‡mBUv ‡kl K‡iB Qvwo|
 Avwg cÖwZw`b AšÍZ 3 NÈv A¨vwdwj‡qU gv‡K©wUs G KvR Ki‡Z cvie|
 Avgvi nv‡Z 20-25 nvRvi UvKv Av‡Q, ‡hUv wkLvi mgq jm n‡j ‡Kvb Amyweav bvB|
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n‡q ‡`Lve|

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Avcwb n‡eb B, Bbkvjøvn|

A¨vwdwj‡qU gv‡K©wUs ïiæ Kivi Av‡M Avcbvi 3 wU UwcK Rvbv jvM‡e -

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wbm G, wKš‘ GKB mv‡_ Avevi ÒCareer & JobsÓ GI| GKUy ‡cuPv‡bv g‡b n‡”Q? nIqvUvB ¯^vfvweK|
wbm Gi g‡a¨ GKwU wRwbl Av‡Q ‡mUv n‡”Q Òmve wbmÓ| GLv‡b oDesk hw` cÖWv± nq Zvn‡j GwUi wbm
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Avi mve wbm n‡”Q ÒFreelancing/OutsourcingÓ| AviI wKQy Davnvib ‡`qv hvq ‡hgb Food &
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Z‡e Avgvi g‡Z ïiæ Kivi Rb¨ mePvB‡Z fv‡jv n‡”Q ClickBank. Avcwb GB gv‡K©U‡cøm ¸‡jv‡Z
Avcbvi gb gZ ‡c«vWv± cv‡eb|

3| wKfv‡e ‡mB c«Wv± wU AbjvBb G gv‡K©wUs K‡i Kwgkb Avq Ki‡ebt GB ‡QvÆ cÖkœ wUi mwVK DËi
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Avi wKQy AvBwWqv w`‡ev ‡hb Avcwb ¸Mj I youtube ‡_‡K wbR ¸‡b GB wel‡q we¯ÍvwiZ Rvb‡Z
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2 wU ‡g_W B Avwg GKUy c‡i Av‡jvPbv Ki‡ev, Z‡e ‡h ‡g_W GB KvR K‡ib – Avcbvi wZbwU wRwbl Rvbv
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Traffic) 3| Kbfvimb ‡UKwbK|
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‰Zwi Ki‡eb, ‡hUv GKUy c‡iB Avgiv Av‡jvPbv Ki‡ev|

wKfv‡e A¨vwdwj‡qU gv‡K©wUs G KvR ïiæ Ki‡eb?

Avcwb hw` wW‡i± gv‡K©wUs Ki‡Z Pvb, ‡hUv kU©KvU A_ev hw` Ggb fv‡eb Av‡M GKUy ‡Póv K‡i ‡`wL hw`
wKQy bM` ÒbvivqYÓ Av‡m Zvn‡j fv‡jv fv‡e ïiæ Ki‡ev, Zvn‡j wKfv‡e ïiæ Ki‡eb ejvi Lye GKUv wKQy
bvB| GKwU ‡c«vWv± wm‡j± K‡ib, Avi Gi ci U«vwdK ‡mÛ K‡ib ‡mB ‡c«vWv± ‡cBR G| Avi hw`
mwZ¨Kvi gv‡K©Uvi Gi gZ KvR Ki‡Z Pvb, K¨vwiqvi Ki‡Z Pvb, Zvn‡j Aek¨B ‡mjm dv‡bj K‡i KvR
K‡ib| wKfv‡e I ‡Kv_v ‡_‡K A¨vwdwj‡qU gv‡K©wUs G KvR ïiæ Ki‡eb Gi Rb¨ Avwg wb‡P ‡÷c evB
‡÷c ‡bvU K‡i w`w”Q -

1| cÖ¯‘wZt hw` mdj n‡Z Pvb Zvn‡j cÖ_‡gB wb‡Ri mv‡_ KwgU‡g›U Ki‡Z n‡e Ò‡h ‡Kvb g~‡j¨ mdj
n‡evBÓ| mvaviY gvbyl Gi PvB‡Z Kwg‡UW gvbyl ‡`i mvdj¨ A‡bK ¸b ‡ewk| Avi GB KwgU‡g›U wU
Ki‡Z n‡e GK`g gb ‡_‡K, Avcbv‡K Avcwb ej‡eb ‡h ‡Kvb g~‡j¨ Avwg mdj n‡evB| KwgU‡g›U Kivi
ci GKwU cøvb Ki‡eb K‡e ‡_‡K KvR ïiæ Ki‡eb, KZ UvKv Avcbvi Bb‡f÷‡g›U, w`‡b KZ NÈv KvR
Ki‡eb, KZ NÈv KvR wkLvi Rb¨ w`‡eb, wK wK I‡qemvBU d‡jv Ki‡eb BZ¨vw`| KvR m¤úwK©Z mKj
wKQy GKwU cøvb Gi g‡a¨ wb‡q Avm‡eb, g‡b g‡b ivL‡j c‡i fy‡j hv‡eb, ZvB me wKQy cÖ_‡gB cøvb
AvKv‡i ‡bvU K‡i wb‡eb|

2| wbm wm‡jKkbt mePvB‡Z ¸iæZ¡c~Y© KvR n‡”Q wbm wm‡jKkb| Avcwb hw` Avcbvi Rb¨ cvi‡d± wbm
wm‡j± bv Ki‡Z cv‡ib, Zvn‡j mdjZvi nvi KvR ïiæ Kivi Av‡MB K‡g hv‡e! Avgiv A‡b‡KB wbm
wm‡jKkb Gi Rb¨ mePvB‡Z ‡ewk ¸iæZ¡ ‡`B Keyword Research, Market Analysis BZ¨vw`
RwUj me welq ‡K Avi mnR GKwU wRwbk fy‡j hvB ÒAvgvi wK fvj jv‡MÓ| ‡h ‡Kvb KvR G mdj
nIqvi Rb¨ cÖPyi cov‡kvbv Ki‡Z nq, Avi hw` Avcbvi UwcK wU Avcbvi cQ‡›`i bv nq Zvn‡j Gi Dci
cÖPyi cov‡kvbv Kiv cÖvq Am¤¢e| wbm wm‡jKkb Gi Rb¨ Avgvi ‡ew³MZ gZvgZ n‡”Q gv‡K©U wimvP©,
Kw¤úwUkb, KxIqvW© BZ¨vw` welq Gi PvB‡Z ‡ewk ¸iæZ¡ ‡`qv jvM‡e Avcbvi wK fvj jv‡M, Avcwb wK
cv‡ib, Avcbvi `¶Zv ‡Kv_vq Zvi Dci| D`vnvib Avcwb nqZ GKRb I‡qe wWRvBbvi, Avcbvi ‡bkv,
‡clv, fvjevmv me ‡KvwWs Avi wWRvBwbs wN‡i wKš‘ mvBW BbKvg Gi Avmvq A¨vwdwj‡qU G KvR Kivi
‡Póv Ki‡Qb ÒMake MoneyÓ ‡Z !! Avcbvi DwPZ Avcbvi Kv‡Ri mv‡_ mvgÄm¨ ‡i‡L Avcbvi fvj
jv‡M Ggb wbm wm‡j± Ki‡Z D`vnvib Avcbvi I‡qe wWRvBbvi n‡j Avcbvi Rb¨ fvj n‡e w_g / cøvwMb
Gi A¨vwdwj‡qU Ki‡j| myZivs Avcbvi cQ›` gZ GKwU wbm wm‡j± K‡i ‡d‡jb, hw` ‡ní jv‡M G
‡ecv‡i K‡g›U G Rvbv‡Z cv‡ib Avcbvi wK fvj jv‡M, wK KvR K‡ib Avcwb Avwg mv‡Rkb w`‡q w`‡ev|

3| wbm A_wiwUt mevB wK¬K cvq Avi wKQy gvbyl ‡mj cvq Gi Kvib Uv GBUv Avgiv ‡ewkifvM B ‡h ‡Kvb
GKUv wbm wm‡j± K‡i ÒwK¬K AvbviÓ hy‡× ‡b‡g cwi! Avcbvi gv‡K©U ‡_‡K ‡mj wb‡Z n‡j IB gv‡K©U G
Avcbvi A_wiwU _vKv jvM‡e, Avcbvi IB wbm m¤ú‡K© `¶Zv jvM‡e, Avi GB `¶ZvB Avcbv‡K ‡ní
Ki‡e fvj gv‡bi K‡›U›U evbv‡Z, GW wjL‡Z, j¨vwÛs ‡cBR evbv‡Z, d‡jvAvc Ki‡Z| wbm wm‡j± Kivi
ci AšÍZ 14 w`b ( 2 mßvn ) mgq w`b wbm A_wiwU cvIqvi Rb¨| wKfv‡e cv‡eb ejwQ hw` Avcbvi wbm
nq ÒWeight LossÓ Zvn‡j Avcwb cÖ_‡gB Lyu‡R ‡ei Ki‡eb Gi Dci fvj gv‡bi 5-6 Uv eøM, fvj
gv‡bi AvwU©‡Kj ¸j me wc«›U K‡i ‡dj‡eb Gi ci cix¶vi mgq ‡hfv‡e c‡o ‡bvU wb‡Zb wVK ‡mBfv‡e
AvwU©‡Kj ¸j ci‡eb, hv hv fvj jvM‡e ‡bvU wb‡eb| gv‡K©U G fvj gv‡bi wK wK ‡c«vWv± Av‡Q me ¸‡jvi
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Rvb‡eb Avcbvi wb‡Ri g‡a¨ fvj Kbwd‡WÝ KvR Ki‡e, cÖ‡Z¨KwU KvR mvejxj fv‡e Ki‡Z cvi‡eb|
AšÍZ 2 mßvn fvj fv‡e wbm m¤ú‡K© cov‡kvbv Kivi ci Avcwb Gi ci Gi avc G KvR Ki‡eb| Avi
KvR ïiæ Kivi ci cÖwZw`b AšÍZ 30 wgwbU mgq w`‡eb wbm G bZyb wKQy wkLvi Rb¨| fvj nq hLwb
fv‡jv ‡Kvb fv‡jv AvwU©‡Kj ‡`L‡eb mv‡_ mv‡_ wc«›U K‡i ivL‡eb, Avi cÖwZw`b 30 wgwbU K‡i ci‡eb|
Avcwb Avgvi GB K_vwU wmwiqvm ‡bb Avi bv ‡bb, wKš‘ GBUvB mwZ¨ Avcwb hw` Avcbvi wbm m¤ú‡K©
fv‡jv fv‡e bv Rv‡bb Zvn‡j Avcwb fv‡jv Ki‡Z cvi‡eb bv, Avi Avcwb hw` cÖwZw`b Avcbvi wbm
m¤ú‡K© bZyb bZyb wRwbm bv wk‡Lb Zvn‡j Avcbvi Avq evo‡e bv| Avi GKUv KvR Ki‡eb hLb fv‡jv
AvwU©‡Kj ‡`‡Leb, fv‡jv ‡Kvb GW ‡`L‡eb hv hv fv‡jv jv‡M ‡bvU K‡i ivL‡eb c‡o Avcbvi Kv‡R
jvM‡e| GKUv ‡ecvi gv_vq iv‡Leb Avcwb hZ Kg Kw¤úwUkb Gi B wbm ‡ei K‡ib bv ‡Kb Avcwb hw`
bv Rv‡bb ‡mLv‡b fv‡jv Kivi my‡hvM bvB, Avi Avcwb ‡hB wbm fv‡jv Rv‡bb ‡mLv‡b hZB Kw¤úwUkb _vK
Avcbvi fv‡jv Kivi my‡hvM Av‡Q|
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KvR Kivi PvB‡Z ‡h ‡Kvb GKUvq KvR ïiæ Kiv fv‡jv| G‡Z Avcwb ‡ewk ¯^v”Q›`¨ ‡eva Ki‡eb| A‡bK
¸‡jv gv‡K©U‡cøm Av‡Q Z‡e ïiæ Kivi Rb¨ fv‡jv n‡”Q ClickBank.com A_ev Jvzoo.com. GQvov
Ab¨ wKQy gv‡K©U‡cøm n‡”Q ClickSure.com, ClickBetter.com, PayDot.com,
VIPAffiliates.com, TwistDigital.com, LinkShare.com, Cj.com, Payspree.com
BZ¨vw`| ‡hB gv‡K©U G KvR Ki‡eb ‡mB gv‡K©U‡cøm Gi Awdwmqvj YouTube P¨v‡bj G A‡bK wUcm /
how to wfwWI cv‡eb I¸‡jv ‡`‡L wb‡j A‡bK DcKvi cv‡eb|

5| ‡cÖvWv± wm‡jKkbt gv‡K©U‡cøm wVK Kivi ci Avcwb gv‡K©U Gi ‡cÖvWv± K¨vUvMwi ‡_‡K Avcbvi
cQ‡›`i wbm Gi K¨vUvMwi ‡Z Xy‡K ‡c«vWv± ¸‡jv Kv÷gvi wnmv‡e ‡`‡Lb| Avcwb hw` Ó wbm A_wiwUÓ Gi
Rb¨ 2 mßvn mgq w`‡q _v‡Kb, Zvn‡j 10-15 Uv ‡cÖvWv± ‡PK Ki‡j 1wU fv‡jv ‡cÖvWv± Lyu‡R ‡ei Kiv
Avcbvi Rb¨ ‡Kvb ‡ecvi bv| fv‡jv ‡cÖvWv± KLbI ÒmvP©Ó fwjDg Gi Dci wbf©i K‡i bv, fv‡jv ‡cÖvWv±
G ÒClear benefitÓ _v‡K, fv‡jv gv‡bi ‡mjm ‡cBR _v‡K, fv‡jv mv‡cvU© _v‡K Ges GwK mv‡_ fv‡jv
wiwfI _v‡K| Avwg B‡f›U G, I Avgvi GWfvÝ wUUwiqvj G ‡cÖvWv± wm‡jKkb Gi Dci we¯ÍvwiZ
Av‡jvPbv K‡iwQ, Avmv Kwi eøM G I GKwU AvwU©‡Kj w`‡Z cvie ZvovZvwo| GQvov Avcwb Google I
YouTube G ÒHow to select/find a good/profitable product for affiliate
marketing/promotionÓ wj‡L mvP© Ki‡j fv‡jv wi‡mvm© cv‡eb|
6| ‡mjm dv‡bjt cÖ_‡gB ewj ‡mjm dv‡bj wK? ‡mjm dv‡bj g~jZ GKwU Ó dv‡bjÓ Rvi gva¨‡g U«vwdK
‡K Nywi‡q Avb‡j ‡mjm Gi cÖevwewjwU ev‡i| D`vnvib miƒc ejv hvq Kv÷gvi GKwU ‡nvw÷s wKb‡e,
Avcwb hw` Zv‡K mivmwi nw÷s Gi ‡mjm ‡cBR G cvwV‡q ‡`b Zvn‡j ‡mwU wW‡i± gv‡K©wUs n‡”Q, Avi
Avcwb hw` GKwU ‡cBR evbvb ‡hLv‡b Avcwb ‡mB ‡nvw÷s Gi ‡ewbwdU ¸‡jv Zy‡j a‡i‡Qb, nq‡Zv wKQy
wfwWI K‡i w`‡q‡Qb wKfv‡e GB ‡nvw÷s wU e¨venvi Ki‡Z nq ‡mB wfwWI ¸‡jv ‡`L‡j, Avi fv‡jv fv‡e
Rvb‡j wKš‘ ZLb c‡Ubwkqvj Kv÷gvi Gi ‡Kbvi Drmvn ‡e‡o hv‡e| GB ‡h Avcbvi GB GKwU ‡cBR
A_ev, wfwWI A_ev AvwU©‡Kj hvB nK Kv÷gvi ‡K ‡mjm cvBR G cvVvbi Av‡MB ‡Kbvi Rb¨ Drmvnx
K‡i Zyj‡e GBUvB g~jZ ‡mjm dv‡bj| fv‡jv gv‡bi GKwU ‡mjm dv‡bj ‰Zwi Ki‡Z 5 ‡_‡K 10 w`b
jvMv Uv ¯^vfvweK Avi $100 ‡_‡K $300 LiP nIqv UvI ¯^vfvweK| Avcbvi hZ fv‡jv ‡mjm dv‡bj ZZ
‡ewk Bb‡f÷‡g›U Gi Dci wiUvb© cv‡eb| Z‡e Aí ‡ZI ïiæ Kiv hvq ‡hgb Fiverr.com ‡_‡K gvÎ $5
w`‡qI Avcwb PvB‡j GKwU Squueze Page evwb‡q wb‡Z cvi‡eb|
‡mjm dv‡bj wnmv‡e mePvB‡Z fv‡jv KvR K‡i wfwWI j¨vwÛs ‡cBR, Gi ci n‡”Q gvB‡µv eøM, Gi ci
bigvj j¨vwÛs ‡cBR| Avi fv‡jv nq hw` Avcwb GKwU I‡qemvBU / eøM Ki‡Z cv‡ib Avi Avcbvi eøM
Gi AvwU©‡Kj Gi mv‡_ wfwWI j¨vwÛs ‡cBR wj¼ K‡ib|

fv‡jv GKwU ‡c«vWv± wm‡j± Kivi ci Avcbvi GKwU ‡mjm dv‡bj ‰Zwi Kiv jvM‡e| Avgvi Kiv 1 bv¤^vi
wfwWI wU ‡`‡L Avcwb j¨vwÛs ‡cBR Ki‡Z cvi‡eb| Avwg wfwWI ‡Z GKwU j¨vwÛs ‡cBR wWRvBb K‡i
‡`wL‡qwQ| Avcwb hw` wb‡R fv‡jv wWRvBb Ki‡Z bv cv‡ib Zvn‡j fiverr.com / oDesk.com /
eLance.com / Guru.com ‡_‡K Avcbvi j¨vwÛs ‡cBR wWRvBb Kwi‡q wb‡Z cv‡ib| Avi
Authority Niche Blogging wUDUwiqvj wU ‡`L‡j eøM Gi mv‡_ wKfv‡e j¨vwÛs ‡cBR wj¼ K‡i KvR
Ki‡eb wkL‡Z cvi‡eb|

7| Tracking, Split Test, Optimization: ‡mjm dv‡bj G Bb‡f÷ Kivi Av‡M Aek¨B Avcbvi
dv‡bj wU ‡Kgb KbfvU© nq GBUv ‡U÷ Kiv jvM‡e| Avcwb Aí wKQy U«vwdK wK‡b Avcbvi j¨vwÛs ‡cBRwU
AviI fv‡jv KbfvU© nIqvi Rb¨ Optimize Ki‡Z cv‡ib| UªvwdK Uª¨vK Kivi Rb¨ Avcwb Google
Analytics, Clicky.com A_ev Hypertracker.com e¨venvi Ki‡Z cv‡ib, ‡Kvb U«vwdK ‡_‡K
Avcwb ‡ewk Subscriber / Lead cv‡”Qb GBUv ‡ei Ki‡Z cvi‡eb adtrackzgold.com GB
mdUIq¨vi wU e¨venvi K‡i| GKB ‡mjm dv‡bj wewfbœ Qwe / K‡›U›U / wfwWI w`‡q w¯úøU ‡U÷ K‡i
‡`L‡Z cv‡ib ‡Kvb ‡nWvi / wfwWI / K‡›U›U Gi Øviv mePvB‡Z ‡ewk KbfvU© n‡”Q| w¯úøU ‡U÷ Kivi
GKwU mnR mdUIq¨vi n‡”Q adtracksgold.com, ‡U÷ Gi Rb¨ fv‡jv gv‡bi 1000 ‡_‡K 2000
wK¬K h‡_ó Avi GB ‡U÷ ¸‡jv K‡i Avcwb mn‡RB Avcbvi ‡mjm dv‡bj ‡K Optimize Ki‡Z
cvi‡eb|

8| UªvwdKt ‡U÷ K‡i fv‡jv GKwU ‡mjm dv‡bj ‡c‡j ( fv‡jv gv‡b AšÍZ 40% Subscriber cvIqv
hvq) Gi ci Avcwb ‡mB dv‡bj G UªvwdK wb‡q Avm‡eb| Avgv‡`i mevi avibv Ó U«vwdKÓ gv‡bB mewKQy –
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FB: www.facebook.com/guru.vhai

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Founder & CEO Visual Training
(www.visualtrainingbd.net)
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linkshare.com
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https://www.youtube.com/user/visualtrainingbd
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†`q| ZvB Avcwb hw` fvj Bswjk Rv‡bb Ges †Kvb welq m¤ú‡K© fvj Rv‡bb, Zvn‡j SEO Avcbvi Rb¨
better. Ab¨_vq Avcwb hw` fvj Bswjk bv Rv‡bb Zvn‡j †mw`‡K bv hvIqv UvB fvj|
Affiliate Marketing:

Affiliate Marketing ej‡Z 98% Digital Product Sell Kiv Online G| evwK 2% nj Health
Related I Abvb¨ wKQz Product Av‡S †h ¸‡jv Online †ePv-‡Kbv nq| Avwg g~jZ SEO &
Affiliate Marketing wb‡qKvR Kwi| ZvB e‡j Avwg KLbI oDesk ev Ab¨ †Kvb Freelancing
site ‡_‡K bid K‡i KvR Kwi bv SEO Gi Rb¨| Avwg g~jZ wb‡Ri Website SEO K‡i fvj
Marketplace ‡_‡K Affiliate Link G‡b wb‡Ri Website G use K‡i Income Kwi| Avgvi g~jZ
Affiliate Marketing Gi Income Av‡m Organic Traffic ‡_‡K| Avwg KLbI Paid Traffic
wb‡q KvR Kwi bv| Z‡e nu¨v, Paid Traffic wb‡q hw` Avcwb KvR Ki‡Z cv‡ib Zvn‡j Avcbv‡K SEO
Gi †Kvb Sv‡gjv Ki‡Z n‡e bv| we‡kl K‡i Avwg Paid Traffic G Expert bv| Paid Traffic G
UvKv cqmvi Risk _v‡K, hw` bv Avcwb cÖ_‡g fvj K‡i Research Ki‡Z cv‡ib| Avi me †P‡q eo
K_v nj, Avcwb †h Niche wb‡q KvR Ki‡eb †mB Niche Gi Buyer Traffic jvM‡e Income Kivi
Rb¨| Buyer Traffic Qvov Avcwb KLbI Affiliate Marketing G Income Ki‡Z cvi‡eb bv|
A‡bK K_v nj, †jjvq fzj n‡j ÿgvi `„wó‡Z †`L‡eb|
PriyoTech
Thursday, January 15, 2015
http://tech.priyo.com/news/2015/1/15/27190.html

evsjv‡`‡k Lye ïiæi w`‡K hviv B›Uvi‡bU gv‡K©wUs, we‡klZ GmBI wb‡q KvR Ki‡Qb Avwmd Av‡bvqvi
Zv‡`i Ab¨Zg| Z‡e B`vwbsKvi d«xj¨vÝ-wfwËK GmBI bq, wZwb gyjZ KvR K‡i‡Qb K‡c©v‡iU-wfwËK
weR‡bm KÝvj‡UwÝ wb‡q| evsjv‡`k miKvi I BDGbwWwc Gi ‡hŠ_ D‡`¨v‡M G2AvB cÖK‡íi mv‡_ I‡qe
AwÞgv‡Rk‡bi Rb¨ b¨vkbvj KÝvj‡U›U wnmv‡e KvR K‡i‡Qb A‡bKw`b| Avwmd Av‡bvqvi B›Uvi‡bU
gv‡K©wUs wel‡q GKRb mdj ‡U«Bbvi, e³v, Ges eøMvi| GmBI Gi Rb¨ RMZL¨vZ ÒmvP© BwÄb Rvb©vjÓ
mn Ab¨ AviI B›Uvi‡bU gv‡K©wUs-wfwËK I‡qe g¨vMvwR‡bi wbqwgZ ‡jLK| wc«q WU K‡gi mv‡_
mv¶vrKv‡i GmBI wb‡q we¯ÍvwiZ K_v e‡j‡Qb Avwmd Av‡bvqvi|

SEO Kx? Avcwb SEO Gi mv‡_ Kxfv‡e Rov‡jb?

aiæb Avcbvi GKwU Mv‡g©›Um G·‡cvU© e¨emv Av‡Q| Avcbvi ‡ewkifvM ‡µZv we‡`kx| evB‡ii ‡`‡k
‡ewki fvM gvbyl ¸Mj ev wes e¨envi K‡i ÒGarments Exporters from BangladeshÓ mvP© ‡`q|
mvP© ‡`evi ci hw` Avcbvi mvBU Ly‡R cvq, Zvn‡j Avcbvi Kv‡Q wKQy AW©vi P‡j Av‡m| Zv bv n‡j, Gme
‡µZv‡`i mv‡_ Avcbvi ‡hvMv‡hvM KLbB n‡e bv| ÒGarments Exporters from BangladeshÓ
n‡”Q wKIqvW©, hv w`‡q ‡µZviv mvP© Ki‡Q| Avi GB wKIqv‡W© Gi Rb¨ Avcbvi mvBU‡K ¸Mj ev wes-G
c«_g 10wU mvB‡Ui wj‡÷ Avbvi Rb¨ KvR¸‡jv‡K mvP© BwÄb AwÞgv‡Rkb ev ms‡¶‡c GmBI e‡j|

2001 mv‡j Avwg c«_g Avgvi I‡qemvBU evbvB, c‡i ‡mUv ‡nv÷I Kwi| wKš‘, wb‡Ri bv‡g mvP© Ki‡j
mvBUUv Ly‡R cvIqv ‡hZ bv e‡j Lye Lvivc ‡j‡MwQj| ZLb IUv Ki‡Z wM‡q, wKQy ‡KŠk‡ji mv‡_ cwiwPZ
nB| Avi IUv K‡iB wb‡Ri mvBU‡K ¸M‡j Bb‡W· KivB| gRvi e¨vcvi n‡jv, ÒmvP© BwÄb AwÞgv‡RkbÓ
kãUv ZLbI e¨envi ïiæ nqwb| Kvib, ‡Wwb mywjfvb cÖ_g kãUv e¨envi K‡ib 2003 mv‡j| Zvici
‡_‡KB 2003 mvj ‡_‡K A‡bK wimvP© n‡Z _v‡K mvP© BwÄb AwÞgv‡Rkb wb‡q| ZvB, A‡bKUv ïiæ ‡_‡KB
Gi mv‡_ AvwQ| Avi GB ‡¶Î GZ‡ewk cwieZ©bkxj ‡h, memgq cov‡kvbvi Dc‡i _vK‡Z nq| ZvB
AvRI cov‡kvbv K‡i hvw”Q|

A¨vwdwj‡qU gv‡K©wUs Gi mv‡_ SEO Gi m¤úK© wK?

A¨vwdwj‡qU gv‡K©wUs nj GKwU ¯^Zš¿ e¨emv, ‡hLv‡b Avcbvi wewµZ c‡b¨i gvwjK Ab¨ ‡KD| gv‡b,
Avcwb eo ‡Kv‡bv ‡Kv¤úvwbi c‡Y¨i gv‡K©wUs cÖwZwbwa| AvRKvj A‡bK cY¨ AbjvB‡b wewµ nq| Avcwb
‡Kv‡bv eo GKUv ‡Kv¤úvwbi cY¨ AbjvB‡b wewµ K‡i w`‡Z cvi‡j Zviv Avcbv‡K fv‡jv GKUv Kwgkb
‡`q| Avi Gfv‡eB A‡b‡K A¨vwdwj‡qU gv‡K©wUs Gi KvR K‡i hv‡”Q| Z‡e wewµ evov‡Z n‡j Avcbv‡K
‡KvqvwjdvBW Uª¨vwdK Avb‡Z n‡e Avcbvi mvB‡U ev A¨vwdwj‡q‡UW ‡Kv¤úvwbi mvB‡U| ‡KvqvwjdvBW
Uª¨vwdK n‡jv, Ggb wKQy ‡µZv ev B”QyK ‡jvKRb, hviv Avcwb hv wewµ Ki‡Z Pv‡”Qb, ZvB wKb‡Z B”QyK|
wKš‘, Zvi Rb¨ c«_g KvR ‡hUv ‡jvKRb K‡i, Zv n‡jv ¸Mj ev wes G mvP© K‡i| Avi mvP© K‡i hw`
Avcbvi ev ‡Kv¤úvwbi mvBU cvq, ZLb AbjvB‡b AW©vi ‡`q| Avi ZvB, A¨vwdwj‡q‡UW gv‡K©wUs-G mdj
nevi Rb¨ mvP© BwÄb AwÞgv‡Rkb GKUv gyj ‡KŠkj wnmv‡e KvR K‡i| Avcbvi mvB‡U Uª¨vwdK Avbvi
Av‡iv A‡bK ‡KŠkj _vK‡jI, ‡KejgvÎ mvP© BwÄb AwÞgv‡Rkb mwVK mg‡q, mwVK ‡jv‡Ki gv‡S, mwVK
evZ©v ‡cŠ‡Q w`‡Z cv‡i (Right message in the right time to the right people).

evsjv‡`‡k SEO Kivi g‡Zv `¶ Kg©x wK Av‡Q? ‡Kvb ‡`k¸‡jv evsjv‡`‡ki Kg©x‡`i c«wZ AvM«nx?
2012 mv‡j I‡W‡¯‹i g¨vU Kycv‡ii mv‡_ K_v ejvi GK ch©v‡q Avgv‡K Rvbvb ‡h, I‡W‡¯‹ hZ GmBI-Gi
KvR nq Zvi 25% GLb evsjv‡`k ‡_‡K n‡”Q| hw` ‡Kvqvw›UwUi K_v e‡jb, Avgv‡`i ‡`k ‡Kvqvw›UwU
Kv‡Ri Rb¨ ¯^M©ivR¨| wKš‘, ‡KvqvwjwU Kv‡Ri Rb¨ evsjv‡`‡ki gv‡K©U GLbI cwic° n‡q D‡Vwb| Z‡e
Avwg ‡ek Avkvev`x ‡h AvMvgx 5 eQ‡i AviI cwic° n‡e GB BÛvw÷«wU|

Z‡e, Bswjk wjUv‡iwm Kg nIqvq, Bswj‡k AvwU©‡Kj ‡jLvi Rb¨ fv‡jv ‡jvK Ly‡R cvIqv hvq bv| Avi
Aíwe¯Ívi hviv fv‡jv wj‡Lb, I‡`i Pvwn`v ‡ewk _vKvq, ‡ewk g~‡j¨ Ab¨ wKQy‡Z wb‡qvwRZ Av‡Qb| Z‡e,
GmBI Gi Rb¨ wKQy wKQy ‡¶‡Î ‡Kvqvw›UwU ev K¬¨vwiK¨vj Kv‡Ri Pvwn`v Av‡Q| GB KvR¸‡jv evsjv‡`‡k
cÖPyi Av‡m| Kvib evsjv‡`‡k AvBwU kÖwgK ‡ek m¯Ív|

Avi m¯Ív nevi Kvi‡b bvbvb ‡`k ‡_‡K evsjv‡`kx AvBwU kÖwgK‡`i A‡bK Pvwn`v i‡q‡Q| ïay ¸wU K‡qK
‡`‡ki bvg ej‡j fyj n‡e| Z‡e, Avgv‡`i ‡`k ‡_‡K hv‡`i AvBwU kÖwgK‡`i cvwikÖwgK ‡ewk, ‡mme ‡`k
‡_‡KB AW©vi Av‡m ‡ewk|

evsjv‡`‡ki B›Uvi‡bU Kv‡bKkb wK SEO Kivi Rb¨ mnvqK?

M«vwdK wWRvBb ev wfwWI GwWwUs Gi Rb¨ ‡ewk e¨vÛDB‡_i `iKvi n‡jI, mvP© BwÄb AwÞgv‡Rk‡bi Rb¨
ZZ ‡ewk e¨vÛDB‡_i `iKvi nq bv| Aek¨ mvavib eªvDwRs Gi Rb¨ hZUyKy `iKvi, Zvi ‡P‡q GKUy ‡ewk
`iKvi nq| GLv‡b ‡hme KvR Av‡m, ‡m¸‡jvi Rb¨ wbiwew”Qbœ B›Uvi‡bU ms‡hv‡Mi `iKvi nq|
evsjv‡`‡k wbiwew”Qbœ B›Uvi‡bU ms‡hvM Lye GKUv weij bv n‡jI, wKQy wKQy ‡¶‡Î A‡b‡Ki AwfÁZv
Lvivc| Avi, wbiwew”Qbœ we`¨y‡Zi e¨vcviUv weij nIqvq, evsjv‡`‡k GmBI wb‡q KvR Ki‡Z n‡j A‡bK
‡ewk mgm¨v nq| Z‡e me wgwj‡q, K¬¨vwiK¨vj GmBI Kv‡Ri Rb¨ evsjv‡`k Ab¨ ‡h‡Kv‡bv ‡`‡ki ‡_‡K
‡ek fv‡jv ¯’v‡b Avmxb Av‡Q|
SEO ‡K wK dyjUvBg ‡ckv wn‡m‡e ‡bqv m¤¢e?
Aek¨B m¤¢e, Avwg wb‡qwQ 2003 mvj ‡_‡KB| wKš‘ GKUv wRwbm gv_vq ivL‡Z n‡et GB we`¨v mvgwqK|
Kvib, Avcwb ‡h ‡KŠkj AvR wk‡L ‡dj‡Qb, Zv 6 gvm ci Avi KvR Ki‡e bv| Avi hZw`b hv‡”Q, 6
gv‡mi GB M¨vc K‡g hv‡”Q| Kvib, MZ eQi wjL‡j Avwg 1 eQi M¨v‡ci K_v ejZvg| 2 eQi ci nq‡Zv
GUv 3 gv‡m ‡b‡g Avm‡e| ZvB, GB BÛvw÷«‡Z Kvg‡o c‡i _vK‡Z n‡j Avcbv‡K cÖwZw`b, wKQy bv wKQy
cov‡kvbv K‡i ‡h‡ZB n‡e| Avcbv‡K Bswj‡k ‡jLv‡jwLi nvZ evov‡Z n‡e| ‡mBmv‡_ Avcwb ‡h e¨emvi
GmBI Ki‡Z Pvb, ‡mB e¨emvi LyuwUbvwUI wkL‡Z n‡Z cv‡i| Kvib GmBI ax‡i ax‡i ‡¯úkvjvB‡Rk‡bi
w`‡K SyuK‡Q|

SEO wkL‡Z B”QyK‡`i Rb¨ c«wk¶‡Yi ‡Kv‡bv e¨e¯’v Av‡Q wK?

evsjv‡`‡k 2009 mv‡ji ci ‡_‡KB GmBI Gi Dci A‡b‡Ki AvM«n ‡e‡o‡Q| Zvi mv‡_ mv‡_ M‡o
D‡V‡Q A‡bK fvj-g›` c«wk¶Y cÖwZôvbI| AvM«nx Gme wk¶v_©x‡`i GK cøvUd‡g© wb‡q Avmvi Rb¨ 2010
mv‡j Avwg ‡dmey‡K evsjv‡`k B›Uvi‡bU gv‡K©wUs ‡c«v‡dmbvjm A¨v‡mvwm‡qkvb (we¤úv) Mªyc c«wZôv Kwi|
Avi GLb B›Uvi‡bU gv‡K©wUs Gi Rb¨ GUvB evsjv‡`‡ki me©e…nr ‡dmeyK Mªyc| GLvb ‡_‡K webvg~‡j¨
mevB‡K GmBI-mn B›Uvi‡bU gv‡K©wUs Gi civgk© ‡`Iqv n‡”Q| GQvovI GLb eZ©gv‡b GmBI ‡kLvi
Rb¨ A‡bK c«wZôvb Av‡Q, hvi wj÷ GLv‡b cv‡eb|

‡Kvb wel‡qi w`‡K bRi w`‡j GKRb `¶ SEO G·cvU© nIqv m¤¢e?
GKUv e¨vcvi njt hZB w`b hv‡”Q, ZZB KwVb n‡”Q GmBI ‡KŠkj¸‡jv| ZvB, b¨vwUf Bswjk fvlx‡`i
gZ ‡jLvi nvZ bv _vK‡j ev gv‡K©U fv‡jv bv eyS‡j, fwel¨‡Z GmBI Gi Rb¨ KvR Kiv KwVb n‡q hv‡e|
ZvB, Avcbvi Bswjk ‡jLvi nvZ fv‡jv bv n‡j GUv‡K dyjUvBg ‡ckv wnmv‡e ‡bIqvi Av‡M fvjfv‡e
wPšÍv K‡i wbb| Z‡e ïay ‡jLvi `¶Zv n‡jB ‡h fv‡jv Kiv hvq, Zv bv| GmBI Gi Rb¨ Avcbv‡K
3Uv wel‡q cvi`k©x n‡Z nqt
mv‡qÝt mvB‡Ui Rb¨ nvév cvZjv ‡KvwWs Rvbv, ¸Mj Avi wes Gi cÖhyw³i e¨vcv‡i Rvbv
AvU©mt Bs‡iwR‡Z ev Ab¨ fvlvq Ges Kvw•LZ wel‡q fv‡jv ‡jLv‡jwLi nvZ
Kgvm©t Uª¨vwd‡Ki mvB‡KvjwR ey‡S ‡Kvb e¨emv‡K cÖmv‡ii ‡KŠkj Rvbv

Avcwb ‡h‡Kv‡bv 2Uv wel‡q hw` cvi`k©x nb, Zvn‡j Ab¨ Av‡iKwUi Rb¨ Ab¨ Kv‡iv mvnvh¨ wb‡q GmBI
‡K dyjUvBg ‡ckv wnmv‡e wb‡Z cv‡ib|

Avevi, ‡h e¨emvi e¨vcv‡i Avcbvi ‡Kvb Ávb ‡bB, ‡mme ‡¶‡ÎI KwVb n‡q hv‡e fwel¨‡Z| ‡hgb, GKUv
‡gwW‡Kj mvgMÖx wewµ Kivi mvB‡Ui Rb¨ GmBI Ki‡Z n‡j, Avcbvi ‡gwW‡Kj mv‡q‡Ýi Ávb _vKv
`iKvi| GmBI Gi Rb¨ Avcbv‡K BÛvw÷« A_wiwU AR©b Ki‡Z nq ev Ab¨ cÖwZØb&Øx‡`i ‡P‡q fv‡jv e³v
n‡Z nq| Avi fv‡jv K‡›U›U Qvov ‡mUv AR©b Kiv ‡gv‡UI m¤¢e bv| GUv Qvov eZ©gv‡b KvR n‡jI,
fwel¨‡Z nq‡Zv m¤¢e n‡e bv|
B‡gBj gv‡K©wUs

‡jLKt nvexeyi ingvb `xcy

Fb: facebook.com/habibur.tutordipu
B‡gBj gv‡K©wUs ‡¯úkvwj÷,
wµ‡qwUf AvBwU wjwg‡UW

B‡gBj gv‡K©wUs AvDU‡mvwm©s‡qi ¸iæZ¡c~Y© GKwU gva¨g

AvaywbK we‡k¦ gv‡K©wUs RM‡Zi me‡P‡q eo Ask n‡”Q B›Uvi‡bU gv‡K©wUs| Avi GB B›Uvi‡bU gv‡K©wUs Gi
GKwU kw³kvjx gv‡K©wUs c×wZi bvg n‡”Q ÒB‡gBj gv‡K©wUsÓ ev mivmwi wecYb e¨e¯’v | B‡gBj Gi
c~Y©bvg nj B‡jKU«wbK ‡gBj | 1960 mv‡j cÖ_g B‡gBj Kvh©µg cwiPvjbv Kiv nq | Zvici ‡_‡K w`b
w`b Gi c«fve GZUvB ‡e‡o Pj‡Q ‡h, ‡hvMv‡hvM e¨e¯’vi me‡P‡q RbwcÖq gva¨g wnmv‡e B‡gBj‡K aiv
n‡”Q |

B‡gBj‡K ïay Awdm ev e¨w³MZ ‡hvMv‡hv‡Mi gva¨g g‡b bv K‡i eZ©gv‡b cÖhyw³i e¨env‡ii d‡j mK‡ji
nv‡Z ‡cŠ‡Q ‡M‡Q ¯§vU© ‡gvevBj ‡dvb, U¨ve, j¨cUc Avi B›Uvi‡bU, d‡j Zv‡`i nv‡Zi gy‡Vvq Avcbvi
cÖPvi ‡cŠQv‡bi Ab¨Zg gva¨g‡K ejv nq B‡gj |

B‡gBj gv‡K©wUs m¤ú‡K© wKQy K_v

Lye msw¶ßfv‡e hw` ÒB‡gBj gv‡K©wUsÓ m¤ú‡K© ej‡Z nq, Zvn‡j ej‡Z n‡e B‡gBj Av`vb-cÖ`vb Gi
gva¨‡g ‡Kvb cY¨ ev ‡mevi wecYb e¨e¯’v | B‡gBj gv‡K©wUs ev mivmwi wecYb e¨e¯’v nj gv‡K©wUs-Gi
Ggb GKwU c×wZ hvi gva¨‡g mivmwi Kv÷gv‡ii B‡gB‡j ‡Kvb cY¨ ev ‡mevi weeiYmn cY¨ m¤úwK©Z
Ab¨vb¨ Z_¨vejx ‡cÖiY Kiv nq| hvi d‡j ‡Kvb Kv÷gvi IB cY¨ ev ‡mev m¤ú‡K© cÖv_wgK aviYv¸‡jv
B‡gB‡ji Bbe‡·B ‡c‡q hvb Ges wZwb cY¨wU wKb‡Z AvMÖnx n‡q I‡Vb|

ÒB‡gBj gv‡K©wUsÓ e¨envi K‡i cÖwZw`b ‡`k-we‡`‡ki nvRvi nvRvi ‡Kv¤úvwb Zv‡`i cY¨ ev ‡mevi
weÁvcb cÖPvi Ki‡Q| ‡Kv¤úvwbi GKw`‡K ‡hgb evo‡Q weµ‡qi cwigvY, ‡Zgwb m¤cÖmvwiZ n‡”Q Zv‡`i
mybvg I L¨vwZ| wb‡Ri cb¨I wewµ QvovI wewfbœ ‡Kv¤úvwbi cY¨ ev ‡mevi Gwdwj‡qk‡bi gva¨‡gI Avq
Ki‡Z cv‡ib| GQvov wd«j¨vwÝs gv‡K©U‡cøm ¸‡jv‡ZI w`b w`b evo‡Q B‡gBj gv‡K©wUs-Gi KvR|
gv‡K©U‡cøm ¸‡jvi Z_¨vbyhvqx, B‡gBj gv‡K©wUs G GKRb wd«jvÝvi gv‡m 50 nvRvi UvKv ‡_‡K 3 jvL UvKv
ch©šÍ Avq Ki‡Z cv‡ib| ‡¶Î we‡k‡l GB Avq K‡qK nvRvi Wjvi ch©šÍ n‡Z cv‡i| Avi G wnmv‡e
wd«j¨vÝvi n‡Z PvIqv ZiæY-ZiæYx‡`i Ab¨Zg cQ›` n‡Z cv‡i ÒB‡gBj gv‡K©wUsÓ|

DBwKwcwWqvi Z_¨vbyhvqx, ïaygvÎ Av‡gwiKv‡Z 2011 mv‡j 1.51 wewjqb Wjvi e¨q Kiv nq B‡gBj
gv‡K©wUs‡qi Rb¨, ‡hUv eZ©gv‡b 2.48 wewjqb Wjv‡i ‡cŠu‡Q‡Q| Av‡iKwU gRvi Z_¨ Av‡Q, B›Uvi‡b‡Ui
gva¨‡g hZ wewµ nq Zvi 24 kZvskB B‡gBj gv‡K©wUs‡qi gva¨‡g| Zvn‡j Avgvi g‡Zv AvcwbI ‡evS‡ZB
cv‡”Qb B‡gBj gv‡K©wUs KZUv ¸iæZ¡c~Y© |

ÒB‡gBj gv‡K©wUsÓ Gi wKQy myweavmg~n:

 B‡gBj gv‡K©wUs Ki‡Z we‡kl ‡Kvb `¶Zvi cÖ‡qvRb nq bv |

 B‡gBj gv‡K©wUs Ki‡Z AwZwi³ ‡Kvb nvW©Iq¨vi cÖ‡qvRb nq bv |
 ¯^í mg‡q AwaK gvby‡li Kv‡Q GKmv‡_ Avcbvi Z‡_¨i cÖPvi Kiv hvq |
 cb¨ ev ‡mevi weµ‡qi cwigvY ‡e‡o hvIqvi m¤¢ebvi ‡ewk _v‡K | KviY GKwU I‡qemvB‡U
GKRb e¨enviKvwi GK mßv‡n hZevi bv wfwRU K‡i Zvi ‡P‡q B‡gBj ‡ewk Bbe· ‡PK K‡i |
 K¬vBwq›U Gi B‡gBj wjó ‰Zix K‡i ‡`Iqvi mv‡_ mv‡_ w`b w`b wb‡Ri cb¨ ev ‡mevi weµ‡qi ev
Gwdwj‡qk‡bi Rb¨ wekvj B‡gBj wjó ‰Zix n‡Z _v‡K |

B‡gBj gv‡K©wUs wk‡L Avcwb wKfv‡e Avq Ki‡Z cv‡ib?

Avcwb KZ UvKv Avq Ki‡Z cvi‡eb Zv m¤ú~Y© Avcbvi Dci wW‡c›U Ki‡e | ZviciI hw` ej‡Z nq gv‡m
50 nvRvi ‡_‡K 3 jvL ev Zvi ‡P‡qI ‡ekx BbKvg Ki‡Z cv‡ib| Z‡e A‡bK ‡ewk `¶ I cwikÖgx n‡Z
n‡e |

wcGmwW B‡gBj ‡Ug‡cøU, GBPwUGgGj I wmGmGm w`‡q B‡gBj ‡Ug‡cøU, wcGmwW Uy GBPwUGgGj
KbfvU© K‡i B‡gBj ‡Ug‡cøU BZ¨vw` wewfbœ gv‡K©U‡cøm ‡hgb I‡W¯‹, B‡jÝ, d¨vBevi BZ¨vw` ‡_‡K BbKvg
Ki‡Z cv‡ib| GQvovI wewfbœ B‡gBj ‡Ug‡cøU wewµi I‡qemvB‡U Avcbvi B‡gBj ‡Ug‡cøU Rgv w`‡qI
BbKvg Ki‡Z cv‡ib|

Avcwb hw` Bswj‡k fvj wjL‡Z cv‡ib Zvn‡j wewfbœ B-Kgvm© I‡qemvB‡Ui c‡Yi B‡gBj wbDR‡jUvi
wj‡LI cÖPyi BbKvg Ki‡Z cvi‡eb| gv‡K©U‡cøm ¸‡jv‡Z Gi Pvwn`v A‡bK ‡ewk|
wewfbœ niches ev wel‡qi Gi Dci B‡gBj wjó ‰Zix K‡i, Zv wewµ K‡i w`‡qI BbKvg Ki‡Z cvi‡eb|
gv‡K©U‡cøm ¸wj‡Z K¬vBwq›U Gi B‡gBj wjó ‰Zix K‡i ‡`Iqvi mv‡_ mv‡_ w`b w`b wekvj B‡gBj wjó
‰Zix n‡Z _vK‡e hv Avcbvi Rxe‡bi me‡P‡q eo m¤ú` n‡q `vuov‡e|

gv‡K©U‡cøm ¸wj‡Z me‡P‡q ‡ekx BbKvg Ki‡Z cvi‡eb B‡gBj ‡mwÛs Gi KvR K‡i | B‡gBj ‡mÛ, wj÷
wK¬wbs, B‡gBj mvf©vi ‡mUAvc, email Campaign ‡mUAvc, A‡Uv ¯úÛvi ‡mUAvc BZ¨vw` KvR K‡i
Avq Ki‡Z cv‡ib |

Zvi‡P‡qI ‡ekx Avq Ki‡Z cv‡ib B‡gBj gv‡K©Uvi A¨vWfvBRvi wnmv‡e | ‡Kvb ‡Kv¤úvwbi B‡gBj
gv‡K©wUs wU‡gi mKj KvR¸‡jv KLb I wKfv‡e n‡e Zv wba©viY, ms‡hvRb-weq‡hvRb, wb‡`©k BZ¨vw`
civgk© ‡`Iqv| gv‡b B‡gBj wj÷, ivBwUs, ‡Ug‡cøU ‡_‡K ïiæ K‡i Campaign ‡mUAvc I Zvi djvdj
ch©šÍ w`K wb‡`©kbv cÖ`vb K‡i Avq Ki‡Z cv‡ib ‡gvUv As‡Ki BbKvg|

A¨vwdwj‡qU wewfbœ c«wZôvb AvgvRb, wK¬KevsK BZ¨vw`‡Z RwoZ n‡q Zv‡`i cY¨ ev ‡mev wewµi Rb¨
B‡gBj gv‡K©wUs K‡i Avq Ki‡Z cv‡ib | A¨vwdwj‡qk‡bi gva¨‡g Av‡qi cwigvb wn‡me K‡i ejv
Kómva¨| A¨vwdwj‡qkb K‡i gv‡m Avq Kiv hvq 100 Wjvi ‡_‡K Avbwjwg‡UW Wjvi |

GQvovI B‡gBj gv‡K©wUs Rvbv _vK‡j Av‡iv A‡bK¸‡jv ‡¶‡ÎB KvR Ki‡Z cv‡ib | ‡hgb, Avcwb
Avcbvi wb‡Ri ‡Kvb cY¨ wewµ ev mvwf©m cÖ`v‡bi Rb¨ B‡gBj gv‡K©wUs K‡i A‡bK ‡gvUv As‡Ki UvKv
Avq Ki‡Z cv‡ib |

B‡gBj gv‡K©wUs mdjfv‡e ‡kLvi GKUv c~Y©v½ ‡ivWgvc

1| Avcbv‡K cÖ_‡g GKUv j¶¨ wba©viY Ki‡Z n‡e ‡h Avcwb B‡gBj gv‡K©wUs wkL‡eb wK bv| Kvib AvR
B‡gBj gv‡K©wUs ev GmBI, Kvj ‡cÖvMÖvwgs ciï ‡gvevBj Avcm ‰Zwi Zvi ciw`b Av‡iKUv welq Gfv‡e
Ki‡j ‡Kvb w`bB ‡Kvb wKQy fvjfv‡e wkL‡Z cvi‡eb bv| myZivs ‡h ‡Kvb GKUv wel‡q ‡dvKvm w`b
Zvn‡j mdj fv‡e wk‡L Avq Ki‡Z cv‡ib |

2| ‡Kvb wKQy ‡kLvi Av‡M Avcbv‡K GKwU cøvb Ki‡Z n‡e | Kvib cwiKíbv mviv KvR Ki‡j ‡ekx `~i
AvMv‡Z cvi‡eb bv | cøvb Kivi mgq wPšÍv Ki‡eb ‡h, ‡Kvb KvRwU Avcwb Ki‡Z Pvb B‡gBj ‡Ug‡cøU
wWRvBb, ivBwUs, wj÷ wewìs, B‡gBj ‡mwÛs bv B‡gBj gv‡K©Uvi A¨vWfvBwRs Zv Av‡M wVK Kiæb Ges
KvRwU ‡kLvi Rb¨ KZUyKy mgq w`‡Z cvi‡eb Zv wnmve K‡i cwiKíbv ‰Zwi Kiæb |

BwZg‡a¨ RbwcÖq evsjv eøM ‡R‡bwmmeøM‡q B‡gBj gv‡K©wUs‡qi Dci avivevwnK ‡jLv ‡cv÷ K‡iwQ|
‡m¸‡jv ‡`L‡jB B‡gBj gv‡K©wUs c~Y©vsMfv‡e wkLv m¤¢e n‡e| ‡mLv‡b cÖwZwU c‡e©i mv‡_ wfwWI
wUD‡UvwiqvjI ‡`Iqv i‡q‡Q| wkLvi Rb¨ wjsK w`‡q w`w”Qt
http://genesisblogs.com/author/tutodipu
B‡gBj gv‡K©wUs Gi gZ mnR KvRwU w`‡q AvDU‡mvwm©s K¨vwiqvi ïiæ Ki‡Z cv‡ib| fwel¨‡Z A‡bK fvj
wKQy Kiv m¤¢e n‡e| mdj AvDU‡mvwm©s K¨vwiqvi Mov mnR n‡e|

B‡gBj gv‡K©wUs

Avwg ‡gvt iwdKyj Bmjvg (iwdK) md&UIq¨vi BwÄwbqvwis ‡kl K‡i PvKixi cvkvcvwk cÖ‡dkb wn‡m‡e
‡e‡Q wb‡qwQ wd«j¨vwÝs ‡¶ÎwU‡K| Avi wd«j¨vwÝs G A‡bK ¸j Kv‡Ri g‡a¨ Ab¨Zg GKwU KvR nj B‡gBj
gv‡K©wUs| ZvB B‡gBj gv‡K©wUs m¤úi‡K wKQy K_v Avcbv‡`i mv‡_ †kqvi Kijvg|

B‡gBj gv‡K©wUs wK?

ÒB‡gBj gv‡K©wUsÓ nj B‡gBj Av`vb-cÖ`vb Gi gva¨‡g ‡Kvb cY¨ ev ‡mevi wecYb e¨e¯’v| Zvi gv‡b,
B‡gBj gv‡K©wUs ev mivmwi wecYb e¨e¯’v nj gv‡K©wUs-Gi Ggb GKwU c×wZ hvi gva¨‡g mivmwi
Kv÷gv‡ii B‡gB‡j ‡Kvb ‡Kv¤úvwbi cY¨ ev ‡mevi weeiY mn cY¨ m¤úwK©Z Ab¨vb¨ Z_¨vejx ‡c«iY Kiv|
hvi d‡j ‡Kv¤úvwbi GKw`‡K ‡hgb evo‡Q weµ‡qi cwigvY, ‡Zgwb m¤cÖmvwiZ n‡”Q Zv‡`i mybvgI
L¨vwZ| GQvov wd«j¨vwÝs gv‡K©U‡cøm ¸‡jv‡ZI w`bw`b evo‡Q B‡gBj gv‡K©wUs-Gi KvR| gv‡K©U‡cøm ¸‡jvi
Z_¨vbyhvqx, B‡gBj gv‡K©wUs G GKRb wd«jvÝvi gv‡m Avq Ki‡Q jvL UvKv I ‡ekx| ïaygvÎ Av‡gwiKv‡Z
2011 mv‡j 1.51 wewjqb Wjvi e¨q Kiv nq B‡gBj gv‡K©wUs GiRb¨, ‡hUv eZ©gv‡b 2.48 wewjqb Wjv‡i
‡cŠ‡Q‡Q| Av‡iKwU gRvi Z_¨ Av‡Q, B›Uvi‡b‡Ui gva¨‡g hZ wewµ nq Zvi 24 kZvskB B‡gBj gv‡K©wUs
Gi gva¨‡g| Avi ZvB Avcbvi K¨vwiqvi wnmv‡e ÒB‡gBj gv‡K©wUsÓ n‡Z cv‡i Best Choice |
K¨vwiqvi Moyb B‡gBj gv‡K©wUs‡q
A¨vwdwj‡qU gv‡K©wUs Kivi Rb¨ B‡gBj gv‡K©wUs A‡bK gv‡K©Uv‡ii Kv‡Q Rbwc«q c×wZ| ïaygvÎ B‡gBj
gv‡K©wUs iß K‡i wewfbœ A¨v‡dwj‡qU ‡bUIqvK© ‡_‡K (‡hgb: Clickbank, Commission Junction,
Plimus, One Network Direct) A¨vwdwj‡qk‡bi ‡c«vWv± msM«n K‡i B‡gBj gv‡K©wUs-Gi gva¨‡g
K¨v‡¤úBb K‡i cÖwZ gv‡m 500 Wjvi ‡_‡K ïiæ K‡i 20 nvRvi Wjvi ev ZviI ‡ewk Avq Ki‡Q A‡bK
gv‡K©Uvi|
gRvi e¨vcvi nj, B‡gBj gv‡K©wUs GigZ GB kw³ kvjx Uyj‡mi e¨envi Rvbv AZ¨šÍ mnR Ges ¯^í‡gav
mv‡c¶| ‡h‡KD N‡i e‡mB B‡gBj gv‡K©wUs Gi me KvR Ki‡Z cv‡ib, Gi Rb¨ Avjv`v ‡Kvb Awdm
‡bIqvi cÖ‡qvRb ‡bB| ‡bB ‡Kvb AwZwi³ nvW©Iq¨vi ‡Kbvi Sv‡gjvI|

GKRb B‡gBj gv‡K©Uvi wd«j¨vwÝs gv‡K©U‡cø‡m `yÕfv‡e KvR Ki‡Z cv‡i| 1. N›Uv wn‡m‡e Ges 2. wba©vwiZ
g~‡j¨| Avi GLv‡b cvU© UvBg Ges dyj UvBg KvR KiviI my‡hvM Av‡Q| `¶ B‡gBj gv‡K©Uvi n‡Z cvi‡j
Kv‡Ri Afve ‡bB| AbjvBb gv‡K©U‡cø‡m mvaviYZ B‡gBj gv‡K©wUs Gi ‡h KvR ¸‡jv cvIqv hvq Zvi
g‡a¨ ‡Ug‡cøU wWRvBwbs, B‡gBj wbDR‡jUvi ‰Zwi, B‡gBj cøvUdg© ‡gBb‡UB‡bÝ, mvßvwnK ev gvwmK
wbDR‡jUvi cvVv‡bv, weR‡bm ‡cÖv‡cvRvj ‡jUvi wWRvBb I B‡gBj Kb‡U›U ivBwUs D‡jøL‡hvM¨|

GKRb wd«j¨vÝ B‡gBj gv‡K©Uv‡ii Avq

B‡gBj gv‡K©wUs Gi cwiwa e¨vcK| A¨vwdwj‡qkb ‡_‡K ïiæ K‡i wb‡Ri cÖwZôv‡bi Rb¨ wKsev Ab¨
cÖwZôv‡b mvwf©m cÖ`vb K‡i Ges wd«j¨vwÝs gv‡K©U‡cø‡m KvR K‡i nvRvi nvRvi Wjvi Avq Ki‡Q A‡bK
B‡gBj gv‡K©Uvi| GB ‡¶ÎwU‡Z m„Rbkxj ZiæY-ZiæYx iv Lye `ªæZ fv‡jv wKQy Ki‡Z cv‡i| B‡gBj
gv‡K©wUs ‡K wµ‡qwUf ‡m±iI ejv P‡j| Avcwb Avcbvi ‡µZv‡`i Kv‡Q cY¨‡K wKfv‡e Dc¯’vcb Ki‡eb,
Zv wbZvšÍB Avcbvi Dci| Z‡e Avcwb hZ m„Rbkxj Dcv‡q cY¨‡K Dc¯’vcb Ki‡Z cvi‡eb Avcbvi
wewµ I ZZ ‡ewk n‡e|
eZ©gv‡b wd«j¨vÝ gv‡K©U‡cøm I‡W‡¯‹ hZ KvR i‡q‡Q Zvi 15 kZvskB B‡gBj gv‡K©wUs Gi KvR| wd«j¨vÝ
gv‡K©U‡cø‡m mvaviYZ B‡gBj gv‡K©wUs‡qi Kv‡R cÖwZ N›Uvq 8 ‡_‡K 10 Wjvi cvIqv hvq| G‡¶‡Î bZybiv
4 ‡_‡K 5 Wjvi ‡c‡q _v‡K| GQvovI wba©vwiZ g~‡j¨ Kvóg B‡gBj ‡Ug‡cøU wWRvBwbs I evé ‡gBj
cvVv‡bvi KvR i‡q‡Q| me© mvKy‡j¨ GKRb mvaviY B‡gBj gv‡K©Uvi gvwmK 30 nvRvi UvKv ‡_‡K 1 jvL
UvKv Avq Ki‡Z cv‡i|

‡Kb Ab¨vb¨ gv‡K©wUs ‡_‡K B‡gBj gv‡K©wUs ‡ekx kw³kvjx

eZ©gv‡b B›Uvi‡bU gv‡K©wUs G me ‡P‡q eo nvwZqvi nj B‡gBj gv‡K©wUs| Kvib, Aí mg‡q AwaK Kvh©Kix
djvd‡ji Rb¨ B‡gBj gv‡K©wUs Gi weKí bvB| B‡gBj gv‡K©wUs ‡Kwµ‡qwUf KvR wnmv‡e I aiv ‡h‡Z
cv‡i| wKfv‡e Avcwb Avcbvi ‡µZv‡`i Kv‡Q cY¨wU‡K Dc¯’vcb Ki‡eb, Zv wbZvš—B Avcbvi Dci
wbf©i K‡i| ZvB Avcwb hZ m„Rbkxj Dcv‡q cY¨‡K Dc¯’vcb Ki‡Z cvi‡eb Avcbvi c‡b¨i wewµ I ZZ
‡ewk n‡e|
B‡gBj gv‡K©wUs Gi myweav mg~n
1| Aí LiP: Ab¨vb¨ gv‡K©wUs ‡hgb wbDR‡ccvi, wUwf P¨v‡bj BZ¨vw` ‡_‡K B‡gBj gv‡K©wUs Gi LiP
LyeB Kg| ‡hgb, 1000 ‡gBj cvV‡Z gvÎ GK ‡_‡K ‡`o Wjvi LiP nq| GB Rb¨ ‡ekx fvM gvby‡li
cQ›` B‡gBj gv‡K©wUs|
2| Aí mgq: wewfbœ AbjvBb gv‡K©wUs c×wZi ‡hgb seo, smm BZ¨vw` K‡i ‡Kvb wKQyi cÖPvi Kiv‡Z
A‡bK mgq e¨q nq| Avi B‡gBj gv‡K©wUs Ki‡Z A‡bK Kg mgq `ªæZ djvdj cvIqv hvq|
3| mnR e¨envi wewa: B‡gBj ‡ciY ev MÖnb Kivi Rb¨ ‡ekx wKQy `¶Zvi cÖ‡qvRb nq bv ZvB GB c×wZ
‡h ‡KD mn‡R e¨envi Ki‡Z cv‡i|
4| weµq e„w×: Aí mg‡q ‡ekx cÖPv‡ii dj ïwZ‡Z c‡b¨i wewµi cwigvb e„w× ‡c‡Z _vK‡e| Kvib, hZ
‡ekx cÖPvi ZZ ‡ekx weµq| Avi ‡ekx cÖPv‡i I‡qemvBU Gi gZ google penalty LvIqvi fq bvB
Z‡e wKQy wbqg bxwZ ‡g‡b Pj‡Z n‡e|
5| MÖvn‡Ki cÖwZwµqv: Avcwb ‡h cY¨ I ‡mev cÖ`v‡bi Rb¨ cÖPvi Pvjv‡”Qb Zv‡Z MÖvn‡Ki ‡Kgb cÖwZwµqv
n‡”Q Zv Abygvb Kiv hvq| Kvib, ‡Kv‡bv e¨emvi mvd‡j¨i Rb¨ MÖvn‡Ki wdWe¨vK nj GKwU Ag~j¨
nvwZqvi|
6| Uv‡M©‡UW MÖvnK ‰Zwi: B‡gBj gv‡K©wUs K‡i wbw`©ó c‡b¨i wbw`©ó MÖvnK ‰Zwi Kiv hvq| G‡Z c‡b¨i
wewµi cwigvb ‡hgb e„w×, ‡Zgwb mgq I LiP K‡g hvq|
7| AvMÖn m„wó: GKRb MíKvi ‡hgb M‡íi g‡a¨ cvVK‡K a‡i iv‡L, ‡mfv‡e my›`i my›`i Qwe Avi wjLv
Øviv `„wó b›`b ‡gBj ‰Zix K‡i MÖvnK ‡K AvK…ó K‡i a‡i ivLv hvq|
8| cwikÖg Kg: ‡h‡nZy mdUIq¨vi Øviv B‡gBj ‡mÛ Ki‡Z nq ZvB Ab¨vb¨ gv‡K©wUs ‡_‡K cwikÖg Kg|
ïay GKevi ‡gBj ‡mwÛs ‡mUAvc Ki‡jB KvR ‡kl|
9| wbw`©ó mg‡q gv‡K©wUs: evsjv‡`wk mg‡q hw` Av‡gwiKvq cÖPvibv Pvjv‡bv Zvn‡j ‡Kvb jvf bvB Kvib,
ZLb Zviv Ny‡g| ZvB B‡gBj gv‡K©wUs G ‡gBj ‡mwÛs Gi mgq wba©viY K‡i ‡i‡L wbw`©ó mg‡q wbw`©ó
c‡b¨i cÖPvibv Pvjv‡bv hvq|
10| MÖvnK nviv‡bvi fq Kg : AbjvB‡b wewfbœ ‡Kbv‡ePvi mvBU i‡q‡Q| ‡h ¸wj ‡_‡K MÖvnK MY wewfbœ
cY¨ wK‡b _v‡K| ‡hgb clickbank.com wWwRUvj ‡cÖvWv± Gi Rb¨ GKwU ‡Kbv ‡ePvi mvBU| wKš‘ mevB
wK cÖ‡Z¨K w`bB clickbank Gi mvBU wfwRU Ki‡Qbv| Zvi gv‡b bZyb ‡Kvb ‡c«vWv± Avm‡j ‡h e¨w³ H
mvB‡U wfwRU Ki‡Qbv ‡m‡Zv H ‡cÖvWv± m¤ú‡K© Rvb‡Z cviwQ bv Ges Zviv GKRb m¤¢ve¨ ‡µZv ‡K
nviv‡Z cv‡i| myZivs clickbank hw` Zv‡`i bZyb ‡cÖvWv± m¤ú‡K© B‡gBj gv‡K©wUs K‡i _v‡K Zvn‡j H
e¨w³ ‡gBjwU Zvi Bbe‡· ‡c‡q hv‡e| d‡j ‡m ‡c«vWv±wU m¤ú‡K© Rvb‡Z cvi‡e| hw` Zvi ‡c«vWv±wU cQ›`
nq Zvn‡j ‡m GwU ‡Kbvi e¨vcv‡i AvMÖnx n‡Z cv‡i Ges ‡c«vWv± wewµ nIqvi m¤¢ve¨ Zv ‡e‡o hv‡e|
myZivs B‡gBj gv‡K©wUs Gi ¸iæZ¡ KZ Lvwb ‡mwU G D`vniY ‡_‡KB cwi®‹vi n‡q hv‡”Q|
wewfbœ gv‡K©U‡cøm G cÖ‡Z¨K w`b B‡gBj gv‡K©wUs Gi AmsL¨ KvR Rgv n‡”Q| Avcwb I fvjfv‡e KvRwU
wk‡L wb‡q ïiæ Ki‡Z cv‡ib B‡gBj gv‡K©wUs G wd«j¨vwÝs K¨vwiqvi|
B‡gBj gv‡K©wUs wk‡L Avq Ki‡Z cvi‡eb ‡hB KqwU Dcv‡q
1| wcGmwW B‡gBj ‡U¤ú‡jU ‰Zwi K‡i Avq|
Avcwb hw` `…wó b›`b B‡gBj ‡U¤ú‡jU ‰Zwi Ki‡Z cv‡ib, Zvn‡j wewfbœ gv‡K©U ‡cøm ‡_‡K gv‡m M‡o
400-600 Wjvi Avq Ki‡Z cvi‡eb|
2| GBPwUGgGj B‡gBj ‡U¤ú‡jU ‰Zwi K‡i Avq|
hw` Avcwb GBPwUGgGj w`‡q B‡gBj ‡U¤ú‡jU Ges wcGmwW Uy GBPwUGgGj B‡gBj ‡U¤ú‡jU ‰Zwi
Ki‡Z cv‡ib, Zvn‡j wewfbœ gv‡K©U ‡cøm ‡_‡K gv‡m M‡o 500-1000 Wjvi Avq Ki‡Z cvi‡eb|
3| B‡gBj Kb‡U›U ivBUvi wn‡m‡e Avq|
ivBUvi‡`i Pvwn`v gv‡K©U‡cø‡m A‡bK ‡ewk| Avcwb hw` Bswj‡k fvjwjL‡Z cv‡ib Zvn‡j B‡gBj Kb‡U›U
ivBUvi wnmv‡e KvR Ki‡j Avcwb gv‡m M‡o 200-500 Wjvi Avq Ki‡Z cvi‡eb|
4| B‡gBj wj÷ wewìs K‡i Avq|
K¬vBwq›U Gi Rb¨ wewfbœ niches Gi Dci B‡gBj wjó ‰Zix K‡i ‡`Iqvi gva¨‡g Avcwb gv‡m M‡o 100-
300 Wjvi Avq Ki‡Z cvi‡eb| GQvov, K¬vBwq›U Gi B‡gBj wjó ‰Zix K‡i ‡`Iqvi mv‡_ mv‡_ w`bw`b
wb‡Ri cb¨ ev ‡mevi weµ‡qi ev Gwdwj‡qk‡bi Rb¨ wekvj B‡gBj wjó ‰Zix n‡Z _v‡K| ej‡Z ‡M‡j
GK wX‡j `yB cvwL|
5| A¨vwdwj‡qk‡bi gva¨‡g Avq|
A¨vwdwjB‡qU wewfbœ cÖwZôvb clickbank, clicksure BZ¨vw`‡Z RwoZ n‡q Zv‡`i cY¨ ev ‡mev wewµi
Rb¨ B‡gBj gv‡K©wUs K‡i Avq Ki‡Z cv‡ib| A¨vwdwj‡qk‡bi gva¨‡g Av‡qi cwigvb wn‡me K‡i ejv Kó
mva¨| A¨vwdwj‡qkb K‡i gv‡m Avq Kiv hvq 500 Wjvi ‡_‡K Avbwjwg‡UW|
Dc‡ii 5wU Kg©‡¶‡Î Avcwb KvR Ki‡Z cvi‡eb, ïaygvÎ ÒB‡gBj gv‡K©wUsÓ fvj fv‡e Rvbv _vK‡j|
GLv‡b ïaygvÎ cÖavb 5wU Kg©‡¶‡Îi K_v D‡jøL Kiv n‡q‡Q| GQvov Av‡iv A‡bK ¸‡jv ‡¶‡ÎB KvR Ki‡Z
cvi‡eb B‡gBj gv‡K©wUs Rvbv _vK‡j| myZivs B‡gBj gv‡K©wUs fvj fv‡e wkLyb, hv‡Z K‡i Avcbvi
fwel¨r K¨vwiqvi A‡bK D¾¡j n‡e|
Aa¨vq-2 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs -------------------------------------------------
2.1 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs Kx? --------------------------------------------------------------
2.2 †Kb Avgiv A¨vgvRb Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Ki‡ev? ------------------------------------
2.3 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs g‡Wj| ----------------------------------------------------------
2.4 wbm (Niche) Kx? -----------------------------------------------------------------------------
2.5 wKfv‡e wbm Dig Down Ki‡ev? --------------------------------------------------------------
2.6 Profitable wbm evQvB| -----------------------------------------------------------------------
2.7 wKfv‡e Avgiv A¨vgvRb Gi †cÖvWv± †cÖv‡gvU Ki‡ev? ---------------------------------------------
2.8 ‡Kb Avgiv wbm (Niche) I‡qe mvBU Gi gva¨‡g A¨vgvRb A¨vwdwj‡qU gv‡K©wUs Ki‡ev? ----------
2.9 A¨vgvRb ‡cÖvWv± wm‡jKkb µvB‡Uwiqv| ---------------------------------------------------------
2.1 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs Kx?

A¨vgvRb A¨vwdwj‡qU gv‡K©wUs nj A¨vgvRb WU Kg Gi cb¨ wecbb Gi Kwgkb wfwËK gva¨g| GLv‡b
Avgv‡`i Av‡qi GKwU wekvj my‡hvM i‡q‡Q| cÖwZw`b GLv‡b cÖPzi cwigv‡b †mj nq| GLv‡b Avwg hw`
‡Kvb †cÖvWv± †mj Ki‡Z cvwi Zvn‡j A¨vgvRb Avgv‡K †mB †mj Gi Dci Kwgkb w`‡e| A¨vgvRb
A¨vwdwj‡qU gv‡K©wUs Gi GB Kwgkb me©wb¤œ 4%-10% ch©šÍ nq|

wPÎ 2.1.1 (A¨vgvRb A¨v‡mvwm‡qU)

2.2 †Kb Avgiv A¨vgvRb Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Ki‡ev?

A¨vgvRb wdwRK¨vj †cÖvWv± Gi †ÿ‡Î LyeB RbwcÖq| wKQz we‡kl Kvi‡b A¨vgvRb A¨vwdwj‡qU †cÖvMÖvg
Avgv‡`i †`‡ki gv‡K©Uvi‡`I Rb¨ A¨vwdwj‡qU gv‡K©wUs ïiæ Kivi Rb¨ Av`k©| ‡m¸‡jv nj:
1. cÖwZw`b cÖPzi cwigvb †cÖvWv± †mj nq
2. cÖvq 10 jÿ e¨emvqx GLv‡b KvR K‡ib
3. cÖvq 30 †KvwU BDRvi Av‡Q GB mvB‡U
4. 2014 mv‡j cÖvq 210 †KvwU †cÖvWv± †mj n‡q‡Q
5. cÖvq me ai‡bi †cÖvWv± Gi B Exact Match Keyword cvIqv hvq

Z‡e GLv‡b me‡P‡q ¸iæZ¡c~Y© welq nj hw` †Kvb wfwRUi Avcbvi wjsK a‡i A¨vgvRb G hvq Ges †cÖvWv±
bv µq K‡i P‡j Av‡m Ges H wfwRUi hw` cieZ©x 24 N›Uvi g‡a¨ †Kvb †cÖvWv± µq K‡i Zvn‡jI †mB
†cÖvWv± Gi Kwgkb cvIqv hv‡e|

2.3 A¨vgvRb A¨vwdwj‡qU gv‡K©wUs g‡Wj

A¨vgvRb A¨vwdwj‡qU gv‡K©wUs Gi Rb¨ Avgv‡`i Ki‡Z n‡e †mwU nj A¨vgvRb Gi wbw`©ó †Kvb K¨v‡UMwii
†cÖvWv± Avgiv B›Uvi‡bU G cÖ‡gvU Ki‡ev| hLb Avgv‡`i GB cÖ‡gvU †_‡K †Kvb †mj Avm‡e ZLb Avgiv
†mB †mj Abyhvqx Kwgkb cve| GLv‡b †cÖvWv± cÖ‡gvU Gi Rb¨ Avgiv GKUv I‡qe mvBU ˆZwi Ki‡ev
†hLv‡b Avgiv Avgv‡`i A¨vgvRb A¨vwdwj‡qU wjsK ivL‡ev Ges †mLv‡b Avgiv UªvwdK cvVv‡ev| GLv‡b
GKUv K_v g‡b ivL‡Z n‡e †h UªvwdK Ggwb‡ZB Avgv‡`i mvB‡U Avm‡e bv| UªvwdK Avbvi Rb¨ Avgv‡`i
mvBU - G SEO Ki‡Z n‡e| Gici Avcbvi mvB‡U hLb UªvwdK Avmv ïiæ Ki‡e ZLb hw` †KD Avcbvi
H A¨vwdwj‡qU wjsK Gi gva¨‡g †Kvb †cÖvWv± µq K‡i Zvn‡j Avcwb 4% †_‡K 10% Kwgkb cv‡eb|
GwUB nj Avgv‡`i A¨vwdwj‡qU weR‡bm g‡Wj|

wPÎ 2.3.1 (A¨vwdwj‡qU gv‡K©wUs g‡Wj)

2.4 wbm (Niche) Kx?

wbm †K Avgiv mnR fvlvq ej‡Z cvwi hvnv Avgv‡`i ¯úvwmwdK cÖ‡qvRb †gUvq ZvnvB wbm| ‡cÖvWv±
cÖ‡gvkb me †P‡q fvj c×wZ nj Niche Website Gi ˆZwi Kiv| GKwU D`vnib Gi gva¨‡g welqwU
eY©bv Kiv hvK Road Bikes wb‡q Avcwb KvR Ki‡eb| Avcbvi wbm nj Road Bikes| GLb Avcbvi
wbm Gi Rb¨ A‡bK mve wbmI _vK‡Z cv‡i| Aci w`‡K Best Road Bikes GwU Avcbvi wbm bq|
Avevi Mountain Bikes GwU Avcbvi wbm n‡Z cv‡i|
Ab¨ fv‡e ejv hvq GKwU Kyjyw½ evRv‡ii GKwU wbw`©ó cY¨ ‡K›`ªxf~Z nq hv evRv‡ii Dc‡mU| evRv‡i
Kyjyw½ m‡šÍvlRbK evRv‡i wbw`©ó Pvwn`v Ges `vg cwimxgv, GKwU cÖfve Av‡Q ‡`qvi D‡Ï‡k¨ Kiv n‡”Q ‡h
Drcv`b I RbmsL¨vi gv‡bi cY¨ ‰ewkó¨ msÁvwqZ K‡i|
2.5 wKfv‡e wbm Dig Down Ki‡ev?

wbm Dig Down nj ‡÷c evB †÷c Last K¨v‡UMwi‡Z hvIqv| Avgiv †h‡nZz A¨vgvRb A¨vwdwj‡qU
gv‡K©wUs Gi Rb¨ ¯úvwmwdK K¨v‡UMwii ¯úvwmwdK †cÖvWv± wb‡q KvR Ki‡ev ZvB Avgv‡`i‡K GKwU
¯úvwmwdK K¨v‡UMwi Ly‡R †ei Ki‡Z n‡e| Avi Avgiv GB ¯úvwmwdK K¨v‡UMwi Ly‡R †ei Kivi Rb¨ wbm
Dig Down Ki‡ev| Pjyb †`Lv hvK wKfv‡e wbm Dig Down nq:
wbm Dig Down Kivi Rb¨ cÖ_‡g www.amazon.com G wM‡q Shop by Department Gi Dci
Kvm©i ivL‡jB GKwU Wªc-WvDb †gby I‡cb n‡e †mLvb †_‡K Full Store Directory ‡Z wK¬K Kiæb|

wPÎ 2.5.1 (Full Store Directory ‡ei Kiv)

Gici wb‡Pi gZ GKwU †cR Avm‡e| GwU nj A¨vgvRb Gi All Category| GLvb †_‡K Avcbvi cQ›`
Abyhvqx GKwU Category †Z cÖ‡ek Kiæb| Avwg GLvb †_‡K Home G wK¬K KiwQ|

wPÎ 2.5.2 (Full Store Directory)

Zvici evg cv‡k jÿ Kiæb Home Gi A‡bK ¸‡jv Category I‡cb n‡q‡Q|
 wPÎ 2.5.3 (wbw`©ó K¨v‡UMwi)

Gici Avcwb GLvb †_‡K †h K¨v‡UMwii †cÖvWv± wb‡q KvR Ki‡Z Pvb †mB K¨v‡UMwi‡Z wK¬K Kiæb| GLvb
†_‡K Avwg Vacuums & Floor Care G wK¬K KiwQ|

wPÎ: 2.5.4 (wbw`©ó K¨v‡UMwii †cÖvWv±)

Zvici wb‡Pi gZ GKwU †cR Avm‡e GLv‡b jÿ Kiæb Vacuums Cleaner Gi UvBcm ¸‡jv G‡m‡Q|
GLv‡b Vacuums Cleaner nj Avcbv‡`i wbm Ges Zvici †h UvBcm ¸‡jv Av‡Q †m¸‡jv nj mve
wbm| Avcbviv PvB‡j mve wbm wb‡qI KvR Ki‡Z cv‡ib|

wPÎ: 2.5.5 (wbw`©ó mve K¨v‡UMwii †cÖvWv±)

Gfv‡e Avcbv‡`i‡K step by step wbm Dig Down K‡i Avcbviv Avcbv‡`i wbm †ei Ki‡Z cv‡ib|
Z‡e g‡b ivL‡eb hZ †ewk Dig Down Ki‡eb ZZ †ewk Avcbvi Rb¨ fvj| KviY ¯úvwmwdK †cÖvWv±
wb‡q KvR Ki‡j Kw¤úwUkb A‡bKUvB K‡g hvq| Gfv‡e Avcbviv wbm Dig Down K‡i Avcbv‡`i wbm
Ly‡R †c‡Z cv‡ib|
2.6 Profitable wbm evQvB|

Profitable wbm evQvB Gi Rb¨ Avgiv †QvU GKUv m~‡Îi gva¨‡g Lye mn‡RB wbY©q Ki‡Z m~ÎwU nj:
SV x SERP CR = Visitor x CR = Sale x PAP C/P = Total Profit
Abbreviation:
SV = Search Volume
Search Volume nj Avcbvi Kx-IqvW© wU gvbyl cÖwZ gv‡m KZ evi mvP© K‡i|
SERP = Search Engine Result Page
Search Engine Result Page nj Avcbvi I‡qe mvBUwU Google Result Gi cÖ_g 1 †_‡K 10 Gi
g‡a¨ KZ Zg ¯’vb G Av‡Q|
SERP CR = Search Engine Result Page Conversion Rate
Avcbvi Kx-IqvW© Gi †h mvP© fwjDg Av‡Q Zvi me ¸‡jvB †Zv Avi Avcwb cv‡eb bv| GLvb †_‡K Avcwb
†h Visitor My‡jv cv‡eb †m¸‡jvB nj Search Engine Result Page Conversion Rate.
mvaviYZ †h †cR ¸‡jv 1 †_‡K 3 Gi gv‡S _v‡K Zviv 40% Visitor cvq|
Aveviv hviv 4 †_‡K 6 Gi gv‡S _v‡K Zviv 20% Visitor cvq|
Ges me †k‡l †h _v‡K A_©vr 10 G †h _v‡K †m 8% Visitor cvq|
CR = Conversion Rate

Conversion Rate nj Avcwb †h cwigvb Visitor cv‡eb Zvi ga¨ †_‡K KZ Rb Visitor Avcbvi
†cÖvWv± µq Ki‡e| GwU mvaviYZ 2% †_‡K 3% Gi gZ n‡q _v‡K|

PAP = Product Average Price

C/P = Commission/Profit

PAP C/P nj Product Average Price Ges Gi Commission | GLv‡b Product Average
Price 100 Dollar n‡j Commission n‡e 6 Dollar.

GKwU &D`vni‡Yi gva¨‡g welqwU eY©bv Kiv hvK| g‡b Kwi Avgvi Kx-IqvW© Gi Search Volume nj
6000 Ges Avbci Search Engine Result Page nj 3 Zvn‡j Avcbvi Search Engine Result
Page Conversion Rate n‡e .4 A_©vr 40%| Gi ci Avgiv 2400 Total Visitor cve| Gi mv‡_
Avgiv 2% Conversion Rate ¸b Ki‡ev| Zvici Avgiv Avgv‡`i KZ ¸‡jv †mj n‡e †mwU cve| Gi
mv‡_ †cÖvWv± Gi Product Average Price Gi Commission ¸b Ki‡jB Avgiv Avgv‡`i Total
Profit cve| wb‡P wPÎwU jÿ KiæY:

2.7 wKfv‡e Avgiv A¨vgvRb Gi †cÖvWv± †cÖv‡gvU Ki‡ev?

A¨vgvRb A¨vwdwj‡qU gv‡K©wUs Gi Rb¨ cÖ_‡gB Avgv‡`i‡K wPšÍv Ki‡Z n‡e †h wKfv‡e Avgiv A¨vgvRb
Gi †cÖvWv± †cÖv‡gvU Ki‡ev| Avgiv A¨vgvRb Gi †cÖvWv± K‡qK fv‡e †cÖv‡gvU Ki‡Z cvwi †hgb:
1. Landing Page ‰Zwii gva¨‡g
2. Blog Gi gva¨‡g
3. Direct Prompt Gi gva¨‡g
4. Niche Website Gi gva¨‡g
Avgv‡`i Rb¨ me †P‡q mnR c×wZ nj Niche Website Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Kiv| Avgiv
cÖ_‡g GKwU wbm Website evbv‡ev Ges Zvici H Website G Avgv‡`i †cÖvWv± ‡cÖv‡gvU Ki‡ev|
2.8 ‡Kb Avgiv wbm (Niche) I‡qe mvBU Gi gva¨‡g A¨vgvRb A¨vwdwj‡qU gv‡K©wUs Ki‡ev?
Avgiv Amazon A¨vwdwj‡qU gv‡K©wUs niche website Gi gva¨‡g Kie KviY Avgiv Amazon
A¨vwdwj‡qU gv‡K©wUs Pvi fv‡e Ki‡Z cvwi| †hgb:

1. Landing Page ‰Zwii gva¨‡g

2. Blog Gi gva¨‡g
3. Direct Prompt Gi gva¨‡g
4. Niche Website Gi gva¨‡g
GLb Avgiv hw` Landing Page ‰Zwii gva¨‡g A¨vwdwj‡qU gv‡K©wUs Kwi Zvn‡j Avgv‡`i‡K Cost Per
Action (CPC), Pay Per Action (PPC), Cost Per Mille (PPM) BZ¨vw` c×wZ‡Z A¨vwdwj‡qU
gv‡K©wUs Ki‡Z n‡e ‡hLv‡b Avgv‡`i UvKv w`‡q UªvwdK Avb‡Z n‡e| GLv‡b Search Engine
Optimization Gi gva¨‡g UªvwdK Avbv m¤¢e bv KviY Google G Ranking Kiv‡bvi Rb¨ †h Rules
¸‡jv †gB‡›Ub¨vÝ Ki‡Z nq †mUv Landing Page Gi gva¨‡g m¤¢e bq| Z‡e GB c×wZ‡Z jm nIqvi
m¤¢vebv †ewk _v‡K|

Avevi Avgiv hw` Blog Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Kwi Zvn‡j Avgv‡`i Blog G wbqwgZ Kb‡U›U
wjL‡Z n‡e| Blog mvBU G UªvwdK Avb‡Z n‡e Search Engine Optimization Ges Social
Media Marketing Gi gva¨‡g| Zvici mvBUwUi fvj †icy‡Ukb Gi cvkvcvwk d¨vb ˆZwi Ki‡Z n‡e|
†gvU K_v GUv GKUv wekvj Business ej‡Z cv‡ib †hUv Avgv‡`i c‡ÿ Kiv A‡bK Kómva¨|
Direct Prompt Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Ki‡Z n‡j Avgv‡`i B‡gBj gv‡K©wUs Gi gva¨‡g
Ki‡Z n‡e| B‡gBj gv‡K©wUs Gi Rb¨ Avcbv‡K Landing Page Gi gva¨‡g B‡gBj wj÷ Kv‡j± Ki‡Z
n‡e| GLv‡b mvP© ev Ab¨ †Kv gva¨‡g UªwdK Avb‡Z nq bv| GUvi gva¨‡g UªwdK Gi Kv‡Q mivmwi wjsK
cvVv‡bv nq|
Niche Website Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Ki‡Z PvB‡j Avcbv‡K GKUv Niche site Gi Rb¨
GKUv Website evbv‡Z n‡e Ges †mLv‡b Product Review wjL‡Z n‡e| GLv‡b Search Engine
Optimization Gi gva¨‡g UªvwdK Avb‡Z n‡e A_©vr Google G Ranking Ki†Z n‡e| Z‡e GLv‡b
g~j welq nj UªvwdK Zv‡`i cÖ‡qvRb Abymv‡i mvP© K‡i Avgv‡`i mvB‡U Avm‡e| ZvB Avgiv Niche
Website Gi gva¨‡g A¨vwdwj‡qU gv‡K©wUs Kie|
2.9 A¨vgvRb ‡cÖvWv± wm‡jKkb µvB‡Uwiqv

hLb †Kvb †cÖvWv± K¨v‡UMwi wb‡¤œv³ †gwUª· ¸‡jv Abyhvqx n‡e wVK ZLbB Avgiv †Kej D³ †cÖvWv± wb‡q
wbm mvBU ˆZwi Ki‡ev|
1. D³ K¨v‡Umwi‡Z †hme cb¨ i‡q‡Q †m¸‡jvi Gfv‡iR wiwfD msL¨v 10 Gi †ewk n‡Z n‡e| †Kvb
fv‡eB Gfv‡iR wiwfD msL¨v 10 Gi Kg n‡j †mB K¨v‡Umwi wb‡q KvR Kiv hv‡e bv| KviY AbjvB‡b
hLb †KD †Kvb †cÖvWv± wK‡b ZLbB †m wiwfD †`qvi my‡hvM cvq| mvaviYZ 10 Gi Kg wiwfD _vK‡j
†evSv hvq †h †mB †cÖvWv± ‡KD wK‡b bv| Avi †hme †cÖvWv± †KD wK‡b bv †mme †cÖvWv± wb‡q KvR K‡i
Avgiv KLbB cÖwdU Ki‡Z cvi‡ev bv ZvB Avgiv Gfv‡iR wiwfD msL¨v 10 Gi Kg n‡j †mB K¨v‡Umwi
wb‡q KvR Ki‡ev bv|
A_©vr Gfv‡iR wiwfD 10+

2. ‡Kvb wbw`©ó K¨v‡UMwii †cÖvWv± Gi g~j¨ †Kej 100 †_‡K 500 Wjvi Gi g‡a¨ n‡jB mvaviYZ Avgiv
†mB L¨v‡UMwii †cÖvWv± wb‡q KvR Ki‡ev|
‡cÖvWv± cÖvBm 100 Wjvi Gi †ewk KviY †Kvb †cÖvWv± Gi cÖvBm hw` 100 Wjvi nq Zvn‡j Avgiv †mLvb
†_‡K 6 †_‡K 7 Wjvi Kwgkb cvB, Avi cÖvBm 500 Wjvi n‡j 30 †_‡K 35 Wjvi Kwgkb cvIqv hvq|
mvaviYZ ‡Kvb cÖWv± cÖ‡gvU K‡i hw` 6 Wjvi KwgkbB bv cvB Zvn‡j †mwU †Kvb fv‡eB wiUvb© ‡d«Ûwj nq
bv| ZvB Avgiv 100 Wjvi Gi †P‡q Kg cÖvBm Gi †cÖvWv± wb‡q KLbB KvR Ki‡ev bv|
Avevi 500 Wjvi Gi †P‡q †ewk cÖvBm Gi †cÖvWv± wb‡qI KvR Kiv DwPZ n‡e bv KviY mvaviYZ Lye eo
eo gv‡K©Uviiv GKUz `vgx ‡cÖvWv± cÖ‡gvU Ki‡Z †ewk AvMÖnx _v‡K Ges †mB me †cÖvWv± ¸‡jvi wK-Iqv‡W©
cÖPzi Bb‡f÷ K‡i| mvaviYZ gv‡K©Uviiv ‡mBme gv‡K©‡U KvR Ki‡Z Lye †ewk P¨v‡j‡Äi gy‡LvgywL n‡Z
nq| Aí ev‡RU Avi AwfÁZv wb‡q BÛvw÷ª weM-wWj‡`i m‡½ wU‡K _vKv LyeB KóKi|
Avi GKwU KviYI Av‡Q mvaviYZ †KD hLb AbjvB‡b ‡cÖvWv± wK‡b ZLb Aek¨B †ek wimvm© K‡i Z‡eB
†cÖvWv±wU wK‡b| †cÖvWv± Gi g~j¨ hZ †ewk nq wimvm©I ZZ Mfxi g‡bv‡hvM mnKv‡i K‡i _v‡K| ZvB †ÿÎ
we‡k‡l wm×všÍ wb‡Z K‡qK w`b ev K‡qK mvßvn mgq wb‡q _v‡K| †h‡TZz A¨vgvRb †Kej 24 N›Uv KzwK
†mf iv‡L A_©vr Avcbvi wjsK a‡i †KD A¨gvR‡b †M‡j Zvi 24 N›Uvi g‡a¨ hw` †Kvb †cÖvWv± wK‡b
Zvn‡j †mB Kwgkb Avcwb cv‡eb wKš‘ hw` D³ wfwRUi K‡qK w`b ci ‡cÖvWv±wU wKb‡jD Avcwb †Kvb
Kwgkb cv‡eb bv| ZvB GB ai‡bi gv‡K©U †_‡K `y‡i _vKvUvB fvj|
A_©vr Gfv‡iR cÖvBm 100 †_‡K 500 Wjvi|

Z‡e g‡b ivL‡eb †hme †cÖvWv± wKQz w`b ci ci Avc‡WU nq Avgiv †mB me †cÖvWv± wb‡q KvR Ki‡ev bv|
Aa¨vq-3 GmBI (SEO) ---------------------------------------------------------------------------
3.1 GmBI (SEO) Kx? ----------------------------------------------------------------------------
3.2 Gm B I Gi eZ©gvb Ae¯’v ---------------------------------------------------------------------
3.3 GmBI Gi ¸iæZ¡ ------------------------------------------------------------------------------
3.4 GmBI Gi cÖKvi†f` --------------------------------------------------------------------------
3.5 Ab †cR GmBI -----------------------------------------------------------------------------
3.6 Ad †cR GmBI -------------------------------------------------------------------------------
3.1 GmBI (SEO) Kx?

wPÎ 3.1.1 (Gm B I)

GmBI (SEO) Gi m¤ú~Y© A_© nj mvP© BwÄb AcwUgvB‡Rkb (Search Engine Optimization)| mvP©
BwÄb AcwUgvB‡Rkb n‡”Q Ggb GKUv cÖwµqv hvi gva¨‡g mvP© BwÄb ¸‡jv (‡hgb ¸Mj, Bqvû Ges wes)
‡_‡K I‡qemvB‡Ui Rb¨ Uv‡M©‡UW wd« UªvwdK ev wfwRUi Avbv hvq| mvP© BwÄb ‡_‡K UªvwdK cvIqvi Dci
GKUv mvB‡Ui mvdj¨ wbf©i K‡i, n‡Z cv‡i mvBUwU GW‡mÝ wKsev Gwdwj‡qU gv‡K©wUs‡K Uv‡M©U K‡i
wKsev wbR¯^ cb¨ ev ‡mev wewµ Kivi Rb¨| AbjvB‡b mdj cÖvq mKj I‡qemvBUB GmBI Gi gva¨‡g
AwaKvsk U«vwdK ‡c‡q _v‡K| I‡qe mvB‡U hZ ‡ewk U«vwdK Avm‡e ‡mLv‡b ‡cÖvWv± weµq wKsev ‡mev
cÖ`v‡bi nvi Z_v Avq evovi m¤¢vebv ZZ ‡ekx|

mvP© BwÄb¸‡jv ‡mme I‡qe mvBU‡KB cÖ_‡g cÖ`k©b K‡i ‡m¸‡jv‡K wewfbœ bxwZgvjv AbymiY K‡i cÖ_g
w`‡K iv‡L| GK K_vq ejv hvq, mvP© BwÄb ‡hfv‡e GKwU Kb‡U›U‡K `ªæZ Lyu‡R ‡c‡Z cv‡i, mn‡R co‡Z
cv‡i Ges BDRv‡ii mvP© Abymv‡i mevi Dc‡i A_©vr cÖ_g cvZvq ‡`Lv‡Z cv‡i ‡m ai‡Yi e¨e¯’v Kivi
cÖwµqv‡KB mvP© BwÄb AcwUgvB‡Rkb ejv nq|

3.2 Gm B I Gi eZ©gvb Ae¯’v

mvP© BwÄb AcwUgvB‡Rkb G AvaywbKZvi †Qvqv jvMv gvÎ cy‡iv B›Uvi‡bU wm‡÷g Ges B›Uvi‡bU
e¨enviKvix‡`i g‡a¨ e¨vcK cwieZ©b Av‡m| B›Uvi‡bU e¨envi Kiv Av‡iv A‡bK mnR nq| †h †Kvb wKQz
mvP© Bwćb mvP© K‡i LyR‡Z A‡bK mnR nq| GmBI Gi d‡j Rxeb hvÎv A‡bK mnR n‡q †M‡Q| aiæb
Avcwb KL‡bv K·evRvi hvbwb ZvB Avcwb †mLvbKvi Ae¯’v m¤ú‡K© Rv‡bb bv| ZvB †mLv‡b †Kv_vq
_vK‡eb †mwUI Rv‡bb bv| wKš‘ mgm¨v bvB Avcwb mvP© Bwćb hw` “Hotel in coxbazar” ev K·evRvi
†nv‡Uj m¤úwK©Z †h †Kvb wKQz mvP© Bwćb wj‡L mvP© K‡ib Zvn‡jB Avcwb K·evRvi Gi †nv‡Uj m¤ú‡K©
mg¯Í wKQz Rvb‡Z cvi‡eb| Zvn‡j wb‡RB GKUz wPšÍv K‡i †`Lyb mvP© BwÄb hw` bv _vKZ Zvn‡j nq‡Zvev
K·evRv‡ii †nv‡Uj †LvRvi Rb¨ Avcbv‡K A‡bK Kó Ki‡Z n‡Zv| ïaygvÎ K·evRv‡ii †nv‡Uj bq
Avcbvi Rxe‡bi cÖwZwbqZ `iKvix wRwbm ¸‡jv w`‡q I mvP© Ki‡Z cv‡ib Avi GmBI Gi Rb¨ Avcwb mvP©
BwÄb Gi gva¨‡g Kvw•LZ wRwbmwU cvIqv A‡bK mnR n‡q †M‡Q|
3.3 GmBI Gi ¸iæZ¡

mg‡qi †cÿvc‡U †h †Kvb e¨emv cÖwZôvb Zv‡`i gv‡K©wUs avibv cvëv‡”Q| B›Uvi‡bU Gi G hy‡M †Kv¤úvbx
¸‡jv bZzb bZzb gv‡K©wUs c×wZ LyR‡Q| G‡ÿ‡Î †Kv¤úvbx Zv‡`i weÁvc‡bi avivevwnKZvq B›Uvi‡bU
gv‡K©wUs (E-Marketing) Gi w`‡K avweZ n‡”Q| Avi B-gv‡K©wUs Gi Rb¨ †Kv¤úvbx ¸‡jvi wbw`©ó †cR
Ranking Gi GKwU I‡qe †cBR ev I‡qe mvBU `iKvi nq| Avi ZLbB GmBI K_vwU P‡j Av‡m|
Avm‡j gyj K_v nj GmBI Gi Dci GKwU mvB‡Ui ch©‡eÿ‡bi wfwˇZ AvR cy‡iv c„_xwe‡Z eû bvgx`vwg
e¨emv cÖwZôvb ¸‡jv B-weR‡bm G Rwo‡q co‡Q †Kbbv cÖ‡Z¨‡KB Zvi cÖwZôvb Gi Rb¨ B‡dw±f gv‡K©wUs
Pvq G Kvi‡bB B-gv‡K©wUs w`‡Z cv‡i e¨emv‡K cÖwZôv jvf|
GmBI nj GKwU wecbb †KŠkj hvi gva¨‡g A_©bxwZ‡Z bZzb MÖvnK evbv‡bv hvq| GB †KŠkj Avcbvi
I‡qe mvBU‡K gv‡K©wUs †gwkb evwb‡q †d‡j Ges †KŠkj wn‡m‡e GwU A‡bK mvkªqx|
evsjv‡`‡k †`wi‡Z ïiæ n‡jI eZ©gv‡b evsjv‡`‡ki evRv‡i GmBI Gi A‡bK Pvwn`v i‡q‡Q| evsjv‡`‡k
cÖwZwbqZ A‡bK I‡qe mvBU ˆZwi n‡”Q I‡qe †W‡fjc‡g›U n‡”Q GK Zv‡j| evsjv‡`‡k hviv e¨emv
K‡ib Zv‡`i g‡a¨ B›Uvi‡bU m¤ú‡K© m‡PZb Zviv Zv‡`i e¨emvi cÖPvi Gi Rb¨ GmBI †K †e‡Q wb‡”Qb|
GK K_vq Zviv ¸iæZ¡ mnKv‡i Zv‡`i e¨emvi Rb¨ B-gv‡K©wUs K‡i hv‡”Qb Ges fvj djvdj I cv‡”Qb|
evsjv‡`‡k h‡_ó GmBI Gi Dci `ÿ gvbyl Av‡Q hw`I h‡_ó eBcÎ, wi‡mvm© ev g¨v‡Uwiqvj Avgv‡`i
mgm¨v ZviciI Avgv‡`i †`‡k `ÿ †jvKRb GmBI K‡i hv‡”Qb wb‡Ri †`‡ki Rb¨ Ges we‡`wk cÖwZôvb
Gi I‡qe mvB‡Ui Rb¨ I GmBI K‡ib| evsjv‡`‡k AvBwU †m±i Gi Pvwn`v cÖwZwbqZ evo‡Q Avi Gi
Pvwn`v c~i‡bi Rb¨ M‡o D‡V‡Q A‡bK AvBwU cÖwZôvb| G mKj dv‡g© A‡bK PvKzwi Ki‡Qb Ges wd«j¨vwms
K‡iI A‡bK ˆe‡`wkK gy`ªv AR©b Ki‡Qb| G‡Z GKw`‡K †hgb †eKvi mgm¨v `yi n‡”Q Ab¨w`‡K RvZxq
MÖx‡W hy³ n‡”Q Wjvi| †hUv Avgv‡`i wRwWwc †Z fvj iK‡gi cÖfve †d‡j| me wgwj‡q GmBI mviv
we‡k¦i B›Uvi‡bU e¨enviKvix‡`i wbKU †hgb ¸iæZ¡c~Y© Ges RbwcÖq wVK gZb evsjv‡`‡ki GmBI Gi
cÖfve A‡bK BwZevPK| hvi d‡j GmBI Avgv‡`i mevi ˆ`bw›`b Rxe‡bi Acwinvh© Ask n‡q D‡V‡Q|

3.4 GmBI Gi cÖKvi†f`

GmBI Gi cÖKvi‡f` m¤ú‡K© Av‡jvPbv Kivi mgq cÖ_‡g ejv †h‡Z cv‡i GmBI g~jZ `yB cÖKvi| h_vt
 1. On Page Optimization
2. Off Page Optimization

A_©vr GmBI Kivi mgq Avcwb me© cÖ_g GB `yB fv‡e GmBI Ki‡Z cv‡ib|

wPÎ 3.4.1 (Gm B I Gi cÖKvi‡f`)

3.5 Ab †cR GmBI

Ab †cR GmBI nj Avcbvi I‡qe mvBU Gi wfZi Gi KvR ¸‡jv ev mvP© BwÄb Avcbvi I‡qe mvBU‡K
wKfv‡e Ly‡R cv‡e †mUvi cÖ‡mm‡K Ab †cR GmBI e‡j| Ab †cR GmBI welqwU mevmwi Avcbvi I‡qe
mvB‡Ui Kx-IqvW© Gi mv‡_ m¤úwK©Z _v‡K| Gi wfZ‡i I‡qe mvB‡Ui †gUv UvB‡Uj, †gUv wWwmwµcmb,
†gUv Kx-IqvW©, †nwWs U¨vM, Kx-IqvW© †WmwmwU, mvBUg¨vc, BZ¨vw` welq ¸‡jv RwoZ _v‡K|

wPÎ 3.5.1 (Ab †cR Gm B I)

Ab †cR GmBI (SEO) Factors?

1. Proper Post Title (H1 tags)

2. ALT Tags (Must use proper ALT tags with targeted keywords)
3. URL structure (One of the most important part in SEO, must contain your main
keyword)
4. Meta Description Tag
5. Keyword Density
6. XML sitemap
7. Proper Content (Should be unique)
8. Internal Linking Strategy (Related articles must be properly interlinked within
the website)
9. Proper HTML and CSS validation
10. Title Tags

3.6 Ad †cR GmBI

Ad †cBR AcwUgvB‡Rkb †K Avgiv wjsK wewìs ej‡Z cvwi| A_v©r mvP© Bwćbi cÖ_‡g †Kvb I‡qe
mvBU‡K Avbvi Rb¨ H I‡qe mvB‡Ui mv‡_ m¤úwK©Z Ab¨ I‡qe mvB‡Ui wjsK ev mshy³ Kivi‡K ejv nq
wjsK wewìs Avi wjsK wewìs Kivi c~Y© cÖwµqv nj Ad †cBR AvcwUgvB‡Rkb| GK K_vq ejv hvq Ad
†cBR AcwUgvB‡Rkb nj †Kvb I‡qemvB‡Ui †mB mvBU m¤úwK©Z Ab¨ I‡qe mvB‡U Zvi cÖPvi Kiv|

wPÎ 3.6.1 (Ad †cR Gm B I)

Ad †cR GmBI Gi cÖKvi †f`

Dc‡i D‡jøwLZ welqvw` c‡o Avkv Kwi Ad †cBR m¤ú‡K© Avcbv‡`i fvj avibv n‡q‡Q| wjsK wewìs
A‡bK fv‡e Kiv †h‡Z cv‡i| †hgbt

1. Directory Submission
2. Article Submission
3. Forum Posting
4. Bookmarking
5. Social media marketing
6. Blog comments posting
7. Link wheel
8. Video marketing
9. Press
10. RSS Feed BZ¨vw`|

Ad †cBR AcwUgvB‡Rkb †Kb cÖ‡qvRb?

†h †Kvb I‡qe mvB‡Ui Rb¨ Ab †cR Gi cvkvcvwk Ad †cBR AcwUgvB‡Rkb LyeB `yiæZ¡c~Y©| †Kvb
I‡qe mvBU‡K mvP© Bwćbi cÖ_‡g wb‡q Avmvi Rb¨ cÖ_gZ Ad †cBR AcwUgvB‡Rkb Gi `iKvi nq|
Avcwb hw` †Kvb mvB‡Ui gvwjK nj ZLb Avcbvi D‡Ïk¨ _v‡K Avcbvi cY¨ A_ev †mev GB mvB‡Ui
gva¨‡g Ab¨‡K I‡qe mvBwU _vK‡j Avcbvi mvB‡Ui UªvwdK †ewk n‡e| G‡Z Avcbvi cY¨ A_ev †mev Gi
cÖPvi I †ewk n‡e| ZvB G K_v Avgiv ej‡ZB cvwi Avcbvi mvB‡U ˆZwi Kivi †h D‡Ïk¨ †h D‡Ïk¨ c~iY
Kivi Rb¨ Ad †cBR AcwUgvB‡Rkb LyeB cÖ‡qvRb|

Ad †cBR AcwUgvB‡Rkb Gi myweav?

Ad †cBR AcwUgvB‡Rkb Gi myweav mg~n A‡bK| GKwU I‡qe mvBU †h D‡Ïk¨ ˆZwi Kiv nq ejv hvq
†mB D‡Ïk¨ c~i‡bi iv¯Ív nj Ad †cBR AcwUgvB‡Rkb wb‡P Gi myweav mg~n jÿ¨ Kiæb
1| Ad †cBR AcwUgvB‡Rkb K‡i †h †Kvb I‡qe mvB‡Ui †cBR i¨vsK evov‡bv hvq|
2| †Kvb mvB‡Ui UªvwdK evov‡bvi Rb¨ Ad †cBR AcwUgvB‡Rkb Acwinvh©|
3| Ad †cBR ej‡Z wjsK wewìs †K †evSvq ZvB GKwU mvB‡Ui mv‡_ Ab¨ mvB‡Ui wjsK Ki‡Z Ad
†cBR AcwUgvB‡Rkb `iKvi nq|
4| †Kvb mvB‡Ui cÖPv‡ii Rb¨ Ad †cBR AcwUgvB‡Rkb Acwinvh©|
5| AbjvB‡bi gva¨‡g cÖPvi Kivi Rb¨ Ad †cBR AcwUgvB‡Rkb `iKvi nq Avi AbjvB‡bi gva¨‡g
cÖPvi Kiv n‡j Avw_©K e¨vq A‡bK Kg nq| A_©vr Ad †cBR AcwUgvB‡Rkb Gi gva¨‡g Avcwb Lye Kg
Li‡P Avcbvi cY¨ A_ev †mev Gi Lei Lye mn‡RB cÖPvi Ki‡Z cv‡ib| d‡j AbjvB‡b Avcbvi cY¨
A_ev †mev Gi cÖPvi K‡i mn‡RB A‡bK jvfevb n‡Z cv‡ib|

Ad †cBR wKfv‡e KvR K‡i

Ad †cBR Gm B I KvR Kivi Rb¨ `iKvi nq †Kvb I‡qe mvB‡Ui wbw`©ó GKwU †bUIqvK© †hUv ˆZwi nq
Ab¨ I‡qe mvB‡Ui mv‡_ wjsK ev hy³ n‡q _v‡K Avgiv ewj wjsK wewìs Gi `iKvi nq `yÕwU m¤úwK©Z
I‡qe mvB‡Ui g‡a¨ m¤úK© †hUv wKbv A¨vKwUf Ae¯’vq Av‡Q A_ev †hUv mivmwi I‡qe gv÷vi KZ…©K A_ev
Avjv`v fv‡e I‡qemvBU KZ…©K wbqwš¿Z| G ai‡bi GKwU †bUIqvK© ev wjsK wewìs Ad †cBR
AcwUgvB‡Rkb LyeB ¸iæZ¡c~Y©|
Aa¨vq-4 Kx-IqvW© (Keyword) wimvP© GÛ K‡¤úwUUi (Competitor) A¨vbvjvBwmm ---
4.1 Kx-IqvW© (Keyword) Kx? --------------------------------------------------------------------
4.2 †Kb Avgiv Kx-IqvW© wimvP© Ki‡ev? -------------------------------------------------------------
4.3 wbm †_‡K Kx-IqvW© ----------------------------------------------------------------------------
4.4 wbm mvBU Gi Rb¨ †Kvb ai‡bi Kx-IqvW© wm‡j± Kiv DwPr? --------------------------------------
4.5 Kx-IqvW© wm‡jKkb µvB‡Uwiqv| ----------------------------------------------------------------
4.6 Kx-IqvW© wimvP© Uzj ----------------------------------------------------------------------------
4.7 K‡¤úwUUi (Competitor) A¨vbvjvBwmm -------------------------------------------------------
4.8 Kx-IqvW© dvBbvjvB‡Rkb ----------------------------------------------------------------------
4.9 Secondary Kx-IqvW© ¸‡jv evQvB Kiv ---------------------------------------------------------
4.10 †cÖvWv± wimvP© Ges weR‡bm cøvb dvBbvjvB‡Rkb ----------------------------------------------
eyKwewW iwPZ I m¤úvw`Z Ab¨vb¨ eB mg~n
 weMxwbs Rygjv
 A¨vWfvÝW Rygjv
 cÖ‡dkbvj Rygjv
 Rygjv †U¤ú‡jU †gwKs
 weMxwbs IqvW©‡cÖm
 A¨vWfvÝW IqvW©‡cÖm
 cÖ‡dkbvj IqvW©‡cÖm
 B›Uvi‡b‡U AvZ¥Kg©ms¯’vb-1
 B›Uvi‡b‡U AvZ¥Kg©ms¯’vb-2
 B-Kgvm© A¨vÛ Rygjv fvPz©gvU©
 B-Kgvm©
 g¨v‡µvwgwWqv wWªgI‡qfvi
 mvP© BwÄb AcwUgvB‡Rkb
 A¨vWfvÝW mvP© BwÄb AcwUgvB‡Rkb
 cÖ‡dkbvj mvP© BwÄb AcwUgvB‡Rkb
 d‡i· †UªwWs
 B-gv‡K©wUs
 GBP wU Gg Gj-5
 A¨vWfvÝW GBPwUGgGj
 wcGBPwc A¨vÛ gvB GmwKDGj
 A¨vWfvÝW wcGBPwc A¨vÛ gvB GmwKDGj
 Ae‡R± Awi‡q‡›UW wc.GBP.wc
 †WUv‡em gvB GmwKDGj
 wm †cÖvMÖvwgs
 Rvfv †cÖvMÖvwgs
 Rvfvw¯ŒÞ
 Rygjv †Ug‡cU †gwKs
 A¨vWfvÝW d‡Uvkc
 A¨vWfvÝW Bjv‡÷ªUi
 cÖ‡dkbvj MÖvwd· wWRvBb
 cÖ‡dkbvi Kw¤úDUvi †bUIqvwK©s
 I‡W¯‹ Ges AvDU‡mvwm©s
 A¨vwdwj‡qU gv‡K©wUs
 eøwMs
 †mvm¨vj wgwWqv gv‡K©wUs
 B›Uvi‡bU gv‡K©wUs
 I‡qe wWRvBb
 A¨vWfvÝ G‡·j
 cÖ‡dkbvj G‡·j
 A¨vWfvÝ gvB‡µvmd&U IqvW©
 cÖ‡dkbvj gvB‡µvmd&U IqvW©
 weMxwbs G‡·j
 B-†gBj gv‡K©wUs
 gvB‡µvmdU cvIqvi c‡q›U
 gvB‡µvmdU G‡·m
 †cÖvMÖvwgs jwRK wm
 eøwMs GÛ †mvm¨vj wgwWqv
 I‡cb †mvm© md&UIqvi
 K¬vDW Kw¤úDwUs
 A¨vbWª‡qW Ges AvB I Gm
 ‡KvWBMbvBUvi ‡d«gIqvK©
 A¨vWfvÝW wcGBPwc
 G¨vRv· GÛ †R‡Kv‡qix
 B-‡gBj gv‡K©wUs
 I‡qe wWRvBb GÛ †W‡f‡jvc‡g›U
 †cÖvMÖvwgs Kb‡mÞ GÛ jwRK
 Acv‡iwUs wm‡÷g
 †bUIqvwKs nv‡Z Lo
 I‡cb †mvm© mdU&Iq¨vi
 wm# †cÖvMÖvwgs
 †WUv‡eR gvBGmwKDGj GÛ GgGm GmwKDGj
 wW GBPwUGgGj GÛ G·GBPwUGgGj
 †gvevBj †dvb
 Kw¤úDUvi dvÛv‡g›Uvj
 †WUv‡eR g¨v‡bR‡g›U wm‡÷g
 DB‡ÛvR
 A¨vWfvÝW Rvfv
 †mvm¨vj wgwWqv gv‡K©wUs
 ‡dmeyK
 †mvm¨vj wgwWqv t †dmeyK, UzBUvi, wjsKwWb
 ¸Mj G¨vW‡mÝ
 B›Uvi‡bU wmwKDwiwU
 †R‡Kv‡qix
 †W‡fjwcs wi¯úb&wmf I‡qe
 †gvevBj A¨vcm& †W‡fjc‡g›U
 G¨vÛª‡qW †W‡fjc‡g›U
 BwK¬cm& GÛ †bUwfÝ
 md&UIq¨vi BwÄwbqvwis
 md&UIq¨vi †W‡fjc‡g›U
 ‡bUIqvwKs nv‡Z Lwo
 †dmeyK gv‡K©wUs (†Wwj Iqvb Iqvi)
 †ewmK †cÖvMÖvwgs
 bZzb‡`i Rb¨ †cÖvMÖvwgs
 IivKj
 Kw¤úDUvi, j¨vcUc, nvW©Iq¨vi, G+
 G¨vwcwj‡qU gv‡K©wUs
 dvB_b
 Kw¤úDUvi †bUIq¨vK©
 wi¯úb&wmf I‡qe wWRvBb
 Bbdi‡gkb †UK‡bvjwR
 d‡UvMÖvwd
 I‡qe A¨vcwj‡Kkb †W‡fjc‡g›U
 †dmeyK, UzBUvi, wjsKWBb, BdwUDe
 wi¯úb&wmf IqvW©‡cÖm w_g wWRvBb
 I‡qe A¨vc †W‡fjc‡g›U
 wm# WU †bU
 md&UIq¨vi BwÄwbqvwis
 †gevBj GÛ j¨vcUc gvóvwis
 GmwKDGj GÛ wcGjGmwKDGj
 gvóvwis gvB‡µmd&U Awdm
 †WUv ÷vKPvi GÛ GjMwi`g
 md&UIq¨vi UªvejïwUs
 eyU÷ªvc GÛ A¨vOwMDjvi †RGm
 j¨vcUc nvW©Iq¨vi GÛ md&UIq¨vi
 †gvevBj nvW©Iq¨vi GÛ md&UIq¨vi
 AvBwmwU‡Z nv‡Z Lwo
 †gvevBj BDRvi MvBW